Category Archives: Business

Boomburger Expands Its Menu with a Global Line Up of Wraps

Mumbai, 13th October 2025: In a bold leap from its cult-favorite gourmet burgers to an all-new handheld format, Boomburger has unveiled its latest innovation, a global range of wraps that promises to redefine the category. Curated by Chef Harsh Garg, Founder and Head Chef at Boomburger, the new lineup brings together bold, international flavours in a convenient format, flavour-forward, and unmistakably “Boom.” “Most wraps are functional but forgettable,” says Chef Garg. “We wanted to reverse that – each wrap is a complete flavour journey, not just a convenience.”

The menu features both vegetarian and non-vegetarian creations inspired by global cuisines, from the Falafel Shawarma Wrap with house-made hummus and feta to the Korean Paneer Wrap layered with gochujang, sriracha mayo, and Boom’s signature kimchi slaw. Other highlights include the Pesto Paneer Wrap with caramelised onions and eggplant, the fiery Spicy Buffalo Chicken Wrap, and the indulgent Buffalo Cheeseburger Wrap, which brings together crumbled buffalo patties, Boom sauce, and burger pickles for a wrap experience that’s all flavour, no compromise.

Boomburger’s latest launch reflects its continued commitment to flavour innovation and culinary storytelling. Founded in 2022 by Harsh Garg, a finance professional turned chef, Boomburger began as a pandemic-era experiment and quickly evolved into a phenomenon for food lovers. After years in the corporate world, Garg traded spreadsheets for spatulas, determined to build a brand that challenged the monotony of fast food. From its first cloud kitchen in Mumbai, Boomburger won over audiences with its unconventional take on comfort food, think Boeuf Bourguignon in a bun, Thai Green Curry burgers, and now, wraps that deliver the same innovation in a portable form.

“Great flavour should surprise you, elevate you, and stay with you, even in the most portable formats,” Garg adds. “With these wraps, we wanted to prove that you don’t have to trade depth for convenience. Each one is meant to make you pause mid-bite and think, ‘Wait! how is this happening in a wrap?’”

From the fiery Korean Buff Bulgogi Wrap to the rich Pesto Chicken Wrap, every bite carries Boomburger’s signature balance of texture, spice, and depth. These are not just wraps; they’re culinary passports – global, gutsy, and crafted for the Indian appetite. Designed for both on-the-go indulgence and sit-down satisfaction, the range underscores Boomburger’s evolution from a burger joint into a full-blown “flavour lab” redefining comfort food, one bite at a time.

Glen India Introduces the Next Generation of Hobs with Direct Flame Venturi System (DFVS)

New Delhi, 13th October 2025: Glen India, one of the country’s leading kitchen appliance brands, has unveiled its latest innovation – the DFVS Hob Series. This next-generation range redefines how Indian households cook – ensuring faster results, superior heat control, and exceptional safety, all wrapped in a sleek, modern design.

At the core of this innovation lies the Direct Flame Venturi System, where the injector is vertically mounted to release LPG through a specially engineered flame spreader with a Venturi. This unique design ensures uniform combustion, precise blue flames, and even heat distribution, resulting in quicker cooking and optimized fuel use.

“Indian cooking demands versatility – from intense heat for tadka to slow simmering for curries, especially with the ongoing festive season. Through DFVS, we’ve engineered a system that delivers both performance and control, while being fuel-efficient and durable,” said Rintu Dasgupta, COO, Glen Appliances.

Key Highlights of the Glen DFVS Hob Series

• Maximum Flame Efficiency: Direct flame transfer for optimal heat and reduced cooking time.
• Fuel Savings: Uniform combustion minimizes LPG wastage.
• Even Heat Distribution: Perfect for the variety and intensity of Indian cooking styles.
• Modern Aesthetics: Sleek design with premium alloy knobs and 8 mm toughened glass top.
• Built to Last: Forged brass burners, vitreous enameled supports, and 5-year glass warranty ensure durability and safety.

The DFVS collection includes models such as BH 1063 DF HT TR, BH 1073 DF HT MTR 70, BH 1094 XL DF HT 2TR, these are available in 3 & 4 burner configurations. Each model offers flexibility to be used as a built-in hob or hob top, and features multi-spark auto ignition, vitreous enameled pan supports and sleek, functional design. The series is priced between INR23,995 – INR41,995, catering to a wide range of kitchen layouts and cooking needs. These hobs are available across all Glen Galleries, leading retail stores, and online platforms.

FETOMAT 2025: Intl. Maternal-Fetal Medicine Conference Kicks Off in Thiruvananthapuram

FETOMAT 2025: Two-Day International conference on advancements in Maternal-Fetal Medicine begins in Thiruvananthapuram

Thiruvananthapuram, October 13, 2025: The two-day international conference of maternal-fetal medicine specialists, ‘FETOMAT 2025’, commenced in Thiruvananthapuram. The conference, jointly organized by the Departments of Maternal and Fetal Medicine, and Obstetrics and Gynecology, KIMSHEALTH, in association with the Royal College of Obstetricians and Gynaecologists (RCOG), UK, was inaugurated by Dr. M.I. Sahadulla, Chairman and Managing Director, KIMSHEALTH. Over 250 medical professionals from all over the world are participating.

In his inaugural address, Dr. Sahadulla expressed happiness over Kerala’s significant progress in perinatal care and the opportunity to host an international conference that brings together leading experts from across the globe. He emphasized that the insights and ideas discussed at the event should be implemented on a global scale to enhance maternal and fetal health outcomes.

Even as Kerala maintains exemplary perinatal care standards, the rising rate of suicides contributing to maternal mortality was a key topic of discussion. Focusing on the mental well-being of expectant mothers, the state’s first comprehensive private-sector Perinatal Mental Health Clinic at KIMSHEALTH, ‘Manasi’, was inaugurated during the conference by Dr. Uma Ram, All India Chair of RCOG (AICC). The clinic will provide holistic emotional and psychological support for pregnant and postpartum women.

Dr. Vidyalekshmy R, Senior Consultant, Department of High-Risk Pregnancy and Perinatology, and Organising Secretary of FETOMAT-2025, delivered the welcome address. Dr. Sajith Mohan R., Consultant, Department of Obstetrics and Gynecology, KIMSHEALTH, proposed the vote of thanks.

Dr. John Smoleniec, Conjoint Professor, Maternal Fetal Medicine, Liverpool Hospital,  New South Wales, Australia, and Dr. Suresh S, Director of Mediscan, Chennai, were also part of the event.

The conference featuring over 50 expert sessions focusing on current challenges and recent advancements in maternal-fetal medicine, will conclude on Sunday, October 12.

Tripura Shines as Northeast’s Innovation Hub at Tamil Nadu Startup Summit 2025

Mumbai / Coimbatore, Tamil Nadu, Oct 13, 2025: The Tamil Nadu Global Startup Summit 2025, held at the CODISSIA Trade Fair Complex, Coimbatore, concluded with remarkable outcomes of INR 100 crore in investment commitments, participation from 20+ global startup stakeholders and speakers, and a record 71,000  visitors.

Organised by StartupTN, the summit served as a vibrant platform for global investors, entrepreneurs, and policymakers to collaborate and chart the future of India’s innovation economy. Amid the stellar participation, Tripura emerged as a standout performer, showcasing how a small Northeastern state is building sustained momentum, inclusivity, and impact in the national startup landscape.

Delivering an inspiring address at the summit, Shri Jeya Ragul Geshan B., IFS, Director, IT, Government of Tripura, highlighted Tripura’s rapid evolution as a regional startup leader driven by vision, policy innovation, and measurable outcomes.

“Tripura stands at an important inflexion point. In alignment with the Hon’ble Prime Minister’s vision of a $5 trillion economy by 2028 & achieving Vikshit Bharat by 2047, we are determined to play a strategic role in India’s innovation-led growth story under the leadership of our Hon’ble Chief Minister, Prof. (Dr) Manik Saha,” said Shri Geshan.

“Our vision is clear: to build an Unnato and Shreshtho Tripura, where entrepreneurship is not a privilege but a pathway to prosperity. Each state may be at a different stage of its startup journey, but our common goal is to democratize innovation and take opportunity to every corner of India, including smaller and border states like ours.”

As per the December 2024 Startup India report ‘Prabhaav: Startup India 9-Year Factbook’, Tripura has maintained an impressive 66% average growth rate in startup recognitions over the past five years. We also lead in two crucial categories: top-performing Tier 2/3 districts and the highest number of women-led startups in the Northeast. These results are proof that consistency, clarity, and collaboration can transform intent into impact.”

Tripura: From Policy Pioneer to Performance Leader

Tripura was among the first Northeastern states to adopt a Startup Policy/Scheme (2019), establishing a robust foundation for structured entrepreneurial development. It was recognized as a Category B – Leader in the Startup India State Ranking 2022. The Tripura Startup Policy 2024 builds on this success with a dedicated INR 50 crore around fund for aspiring entrepreneurs, startup grants for students and incubators, and patent support for innovators.

The State currently hosts over 80 recognised startups and 8 active incubators, including the ISRO-supported Space Tech Incubation Centre at NIT Agartala and the Tripura University Business Incubator, creating an institutional ecosystem that nurtures innovation from idea to scale.

A Strategic Gateway to Southeast Asia

With its approx. 41 lakh population, more than 94% literacy rate, and unique international connectivity, Tripura is positioning itself as the gateway to Southeast Asia, leveraging trade routes like the Agartala–Akhaura rail link and Integrated Check Posts to provide startups direct access to ASEAN markets.

Its startups are pioneering solutions in agri-tech, bamboo-based products, green packaging, eco-tourism, and fintech, aligning local strengths with global opportunities.

IT as the Core Driver of Growth

Tripura’s growing IT ecosystem, supported by India’s third-highest high-speed internet connectivity, the Tripura IT Incentive Scheme (2017), and the International Internet Gateway in Agartala, is enabling digital transformation beyond metros.

“Our goal is to blend IT with entrepreneurship, to empower every district with digital tools, startup resources, and market access,” said Shri Geshan. “Tripura is not waiting for change; we are continuously building momentum, adding capacity, and moving decisively on the path of progress.”

Collaboration as the Way Forward

Tripura emphasised its commitment to cross-state collaboration, proposing partnerships with Andhra Pradesh, Odisha, and Assam for deep-tech, agri-tech, and green innovation, as well as shared venture funding and joint innovation challenges.

“Tripura may be small, but our intent is always BIG. Tripura is proving that innovation does not need to be metro-centric  it needs to be mission-driven,” Shri Geshan concluded.

The Tamil Nadu Global Startup Summit 2025 thus became a defining platform showcasing how emerging innovation states like Tripura are adding fresh energy, resilience, and diversity to India’s global startup movement.

India to Host 8th Session of Codex Committee on Spices and Culinary Herbs in Guwahati

Guwahati, Assam| 13th Oct, 2025: India, the “Spice Bowl of the World,” is set to host the 8th Session of the Codex Committee on Spices and Culinary Herbs (CCSCH8) from 13 to 17 October 2025 at Hotel Vivanta, Guwahati. Organized by the Spices Board, Ministry of Commerce and Industry, Government of India, this global meeting reaffirms India’s leadership in setting international standards for spices and culinary herbs.

Shri Lakshman Prasad Acharya, Hon’ble Governor of Assam will inaugurate the CCSCH 8 on 13th October 2025. The session will bring together international delegates, policymakers, scientists, and trade experts from Codex member countries to deliberate on global standards that ensure the safety, quality, and fair trade of spices and herbs. Around 140 delegates from 38 countries are expected to attend the session.

Hosting CCSCH8 in Guwahati highlights India’s commitment to strengthening Codex initiatives and promoting spice diversity from the North-eastern region—home to unique indigenous varieties. Assam, known for its breathtaking landscapes, world-renowned tea gardens, and rich cultural heritage, provides a fitting backdrop for this global gathering.

As the host, India continues to play a pivotal role in developing Codex standards for spices and culinary herbs, ensuring consumer protection and facilitating fair international trade.

V-Guard Launches ‘Edam’ Counselling Hub in Kochi for Women’s Mental Health

Kochi, October 10, 2025: As part of its ongoing Corporate Social Responsibility (CSR) initiatives, V-Guard Industries Ltd. has launched Edam, a free counselling centre for women in Kochi, in collaboration with Welfare Services Ernakulam (Sahrudaya). The centre was inaugurated on World Mental Health Day, underscoring the need for accessible mental health care tailored for women. The inaugural ceremony was held in Kochi, with Hibi Eden, MP, formally inaugurating the initiative, and Dr. Reenaa Mithun Chittilappilly presiding over the event.

National and international health studies have consistently shown that women are disproportionately affected by stress, depression, and anxiety. Recognising this urgent need, Edam aims to provide a safe and supportive space where women can seek professional counselling, emotional support, and guidance — completely free of charge.

“Along with development in society, the mental health of its people is equally important. However, many are still unwilling to open up about the mental difficulties they experience. Even today, there remains a stigma around us. In this context, the initiative ‘Edam’ launched by V-Guard Industries Limited in collaboration with Sahrudaya is indeed a significant step forward,” said Hibi Eden, MP, while speaking at the inauguration.

Speaking at the launch, Dr. Reenaa Mithun Chittilappilly said, “Through Edam, we want to break the silence around mental health and ensure that women have access to the care and support they deserve. This initiative is an extension of V-Guard’s commitment to fostering healthier and more resilient communities. Women often carry invisible burdens while balancing roles at home, at work, and in society. With Edam, we want to give them a safe space to pause, reflect, and heal. This centre is not just about counselling — it’s about empowering women with resilience and hope.”

The initiative ‘Edam’ will operate from the Ponnurunni Welfare Services (Sahrudaya) campus.

For free counselling services, you may contact 9847610707. Services are available Monday to Saturday, from 10 a.m. to 5 p.m.

At the heart of Edam is its free, confidential one-on-one counselling service, designed especially for women in need. Highly trained counsellors will provide personalised mental health support in a private and empathetic environment.

Other planned activities during its first phase include:

• Awareness Sessions & Community Outreach: Regular workshops in schools, colleges, and community centres to improve mental health literacy and encourage open conversations around women’s mental well-being.
• Mental Health Screenings & Camps: Community-level assessments to identify early signs of distress and connect women with timely professional support.

By March 2026, Edam aims to directly reach 750+ women in Kochi through awareness and counselling services, with over 350 women expected to benefit from individual counselling sessions.

With this initiative, V-Guard Industries Ltd. reiterates its dedication to building mentally healthy communities and breaking barriers to care ensuring that every woman, regardless of background, has access to confidential, compassionate, and professional mental health support.

Sreekumar A., Vice President, V-Guard Industries Ltd; Saneesh K., Chief Officer – CSR, V-Guard Industries Ltd.; Fr. Joseph Koluthuvallil, Executive Director, Sahrudaya; Fr. Sibin Thomas, Assistant Executive Director; John Joshy K. J., District Social Justice Officer, Ernakulam and Drusya A., Assistant Professor, Bharata Mata College, Thrikkakkara were also present at the inaugural event.

ET Brand Equity Brings Marketing Summit to Chennai, Highlights Southern Ad Market Potential

ET Brand Equity Takes Its Flagship Marketing Summit to Chennai, Spotlights India’s INR 50,000 Crore Southern Ad Market

Hyderabad, 09 October 2025- The Economic Times Brand Equity will launch Brand World Summit – South on December 5, 2025, in Chennai, marking the first regional chapter of its marquee marketing conclave. The inaugural summit brings together India’s leading Chief Marketing Officers, media planners, and brand custodians to address a strategic gap: how to unlock South India’s Rs 50,000 crore advertising market, which operates on fundamentally different consumer behaviours and media consumption patterns than the rest of the country.

The expansion recognizes South India as a market contributing an estimated Rs 50,000 crore to India’s total advertising expenditure of Rs 1,64,137 crore. Despite representing nearly one-third of the national advertising market, the region’s unique consumption patterns have remained underserved by industry platforms.

“Over seven successful editions of Brand World Summit, we have witnessed marketing evolve by leaps and bounds. However, having a ringside view of the industry also revealed distinct differences in media planning and buying in South India,” said Amit Kumar Gupta, Business Head, Economic Times B2B Vertical. “The propensity to pay in the southern market is high and television and cinema consumption behaviours are different, making a dedicated focus crucial.”

Tamil, Telugu, Kannada, and Malayalam television channels command approximately 30% of India’s TV advertising spend, with Tamil and Telugu genres registering annual growth of 9 to 12% compared to slower national Hindi programming. South India also leads in Connected TV penetration, with over 50 million CTV households nationally and significant concentration in Southern cities, making it the fastest-growing market for CTV monetization.

The regional content boom reinforces this trend. Nearly 48% of all OTT content produced in 2024 was in regional languages, with Tamil, Telugu, Kannada, and Malayalam productions seeing viewership across India and globally. Films like RRR, Pushpa, and Baahubali have demonstrated South Indian content’s ability to dominate international streaming charts.

Cultural intelligence has become critical. South Indian festivals including Onam, Pongal, Ugadi, and Kannada Rajyotsava drive advertising spikes comparable to Diwali, yet many national brands lack frameworks to capitalize on these opportunities. FMCG, automotive, real estate, BFSI, and telecom brands are shifting budgets to regional media buys as one-size-fits-all campaigns underperform.

The economic profile adds depth. Tamil Nadu, Karnataka, Andhra Pradesh, Kerala, and Telangana contribute disproportionately to India’s IT and startup ecosystem, creating affluent, digitally native audiences. Over 25% of India’s SME digital advertisers operate from South India. Surprisingly, while print struggles nationally, Tamil and Kannada dailies remain stable or growing, underscoring dual strength in traditional and digital media.

Lotus Electronics Unveils the Much-Awaited ‘Lotus Deal Festival’ Lotus Ki Diwali, 6 Faydo Wali!

Central India,09 October 2025: Lotus Electronics, Central India’s largest and most trusted electronics retail chain, announces the Lotus Deal Festival 2025, its biggest sales event of the year. Running until 2 November 2025, the festival coincides with festive occasions like Karwa Chauth and Diwali, offering customers unmatched savings, rewards, and conveniences across its product portfolio.

The festival features 120+ leading global and domestic brands in categories including home entertainment, kitchen appliances, personal computing, mobile technology, audio systems, and more. Celebrating 25 years of customer trust, the event also includes expert in-store guidance, express delivery, easy exchange and EMI options, extended warranties, and after-sales support.

Gaurav Pahwa, Lotus Electronics, said:
“Diwali is a time for lifestyle upgrades. The Lotus Deal Festival allows us to celebrate our customers’ trust by making technology accessible through deep discounts, attractive cashback schemes, and exciting rewards. Our offers, combined with recent GST rate cuts, ensure that festive shopping becomes truly joyful.”

Highlights of the festival include:

• Televisions, air conditioners, refrigerators, and washing machines with significant discounts, cashback, and exchange benefits.

• Laptops and smartphones at attractive savings with added cashback and exchange options.

• Audio systems, kitchen appliances, and smartwatches with special offers tailored for diverse customer needs.

• Financial offers through major banks, including instant discounts and cashback options, along with flexible EMI plans.

Every purchase is backed by Lotus Electronics’ Express Delivery and a nationwide service network, ensuring swift doorstep delivery and seamless post-sale service.

Cosmo Ferrites Limited appoints Nikit Chaudhary as Business Head, eyes growth in new sector

New Delhi, 09 October 2025: Cosmo Ferrites Limited, a leading manufacturer and exporter of Soft Ferrites and an emerging player in wire wound magnetic components has announced the appointment of Mr Nikit Chaudhary as Business Head, Cosmo Ferrites effective immediately. In his new role, Mr Chaudhary will serve as Vice President and lead key business operations for Cosmo Ferrites Limited, driving the company’s continued growth and expansion.

With over 13 years of experience, Nikit Chaudhary brings an extensive knowledge and insight across various domains such as manufacturing, automotive and E-mobility sectors. Holding a PGDM (Operations & Marketing) degree from IIM Lucknow, along with, B.Tech (Electronics & Telecommunication Engineering) from NIT Bhopal, provides him with a strong foundation in technical and business domains.

“We are delighted to welcome Nikit to Cosmo Ferrites Limited,” said Mr Ambrish Jaipuria, Chairman, Cosmo Ferrites Ltd. “His proven track record and leadership across multiple domains is a perfect match for our ferrites division. Nikit brings a deep understanding of the automotive and E-Mobility sectors, which aligns perfectly with our vision to expand into new sectors and opening growth potential.”

Under his leadership, the Plant Operations, Finance & Accounts, Supply Chain, Secretarial & IT, Sales, Human Resources, along with, Research & Development functions will report directly to him. 

While retaining their current reporting structure, the Production, Quality, Maintenance, Process Engineering, NPD & Powder Production, and New Product Development teams, will coordinate closely with Nikit Chaudhary, realising the synergies these departments bring to the table for Cosmo Ferrites.

The appointment comes at an opportune time for Cosmo Ferrites, as it continues to expand its presence in the rapidly growing electronics, power and biomedical sector, providing an indigenous solution to the nation, catering towards export and domestic demands. 

This Diwali, Khetika Inspires Goodness with ‘Acchai Se Farak Padta Hai’

Mumbai, 9 October, 25: Khetika, the clean label food brand built on the promise of purity and honest choices, today unveils its new digital film “Acchai Se Farak Padta Hai” — a touching narrative that reminds us how small acts of goodness create real difference.

The film unfolds during Diwali preparations in a modern Indian home, where children playfully enact the Ramayan with toy bows and painted moustaches. In the kitchen, the house help, Shabari, is seen preparing kheer with Khetika dry fruits, symbolising prosperity and purity. Focused on her work, Shabari hadn’t planned to take time off and was ready to come the next day — until the child playing Ram gently reminds her, “Diwali to aapke ghar mein bhi hai na,” sparking a heartfelt realization for her and Ram’s mother.

His words prompt the mother to reflect, leading her to acknowledge Shabari’s role with gratitude. She offers her kheer enriched with Khetika dry fruits and a Khetika gift box, underlining the film’s message that while rituals brighten homes, it is acchai that truly makes celebrations meaningful.

Speaking on the launch of the campaign, Dr. Prithwi Singh, CEO, Khetika said: “This digital film is deeply personal to us because it mirrors what Khetika stands for — purity, honesty, and inclusivity. With ‘Acchai Se Farak Padta Hai,’ we wanted to remind people that true celebrations go beyond rituals and decorations. Just as our preservative-free dry fruits add goodness to something as simple as kheer, choosing kindness and gratitude brings depth to our relationships and traditions. We hope the campaign inspires people to celebrate with authenticity and goodness this festive season.”

With ‘Acchai Se Farak Padta Hai’, Khetika extends its festive wishes to households across India, reminding everyone that celebrations are most meaningful when shared with sincerity and gratitude. This Diwali, the brand encourages families to make mindful choices and celebrate the season in the spirit of genuine goodness.