18, Mar 2026
From Sun to Grid: India’s Renewable Energy Expansion Enters Fast Lane
India’s renewable energy sector is witnessing unprecedented growth, signaling a transformative shift in the country’s power landscape. As demand for electricity rises, data centres expand, and decarbonisation commitments strengthen, renewable energy is emerging as the cornerstone of India’s sustainable future.
Pic Credit: Pexel
At the forefront of this transition is solar energy, which forms the backbone of India’s 272 GW of non-fossil fuel capacity. This financial year alone, approximately 35 GW of renewable capacity has been added, marking a record pace of expansion. These gains reflect strategic planning in solar deployment, manufacturing priorities, and grid integration.
Solar Power: Driving India’s Energy Transformation
Solar energy has moved from the periphery to the center of India’s energy agenda. “The scale at which solar is growing reflects a structural shift in how we think about power generation,” says an industry expert. The surge includes utility-scale solar farms, rooftop installations, and hybrid energy projects, all contributing to a cleaner grid and reduced reliance on fossil fuels.
Strengthening the Grid
Integrating this rapid capacity growth presents challenges. The intermittent nature of solar requires advanced grid management, energy storage solutions, and smart transmission systems to ensure stable supply. Operators are increasingly deploying forecasting tools and storage technologies to maintain reliability as more renewable power comes online.
Data Centres and Renewable Demand
The expansion of India’s data centre industry is another major driver. As cloud computing, AI, and digital services proliferate, these centres are becoming significant energy consumers. Many are now sourcing electricity directly from renewable projects or through green energy certificates, aligning business growth with sustainability commitments.
The Road to 500 GW
India has set an ambitious target of 500 GW of non-fossil fuel energy by 2030, and the current trajectory shows strong momentum. Solar energy is expected to remain the dominant contributor, complemented by wind, bio-energy, and emerging technologies like green hydrogen. Achieving these targets will not only advance India’s climate commitments but also stimulate employment, industrial development, and energy security.
Economic Opportunities in Renewables
Beyond environmental benefits, the renewable sector is a growing economic engine. Investments in panel manufacturing, storage solutions, and project development are creating high-skill jobs and boosting regional economies. Analysts note, “Renewable energy is becoming as much an economic opportunity as an environmental necessity.”
Looking Ahead
India’s green energy journey is a story of ambition, innovation, and resilience. With solar leading the way, the country is charting a path toward a sustainable, inclusive, and economically vibrant energy future. By 2030, India aims to not only meet its renewable targets but also emerge as a global leader in clean energy deployment.
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- By Neel Achary
18, Mar 2026
5 Healthcare Roles Which Offer Women High Growth
By Dr Nipun Sharma, CEO, TeamLease Degree Apprenticeship
India’s healthcare sector is evolving rapidly with the expansion of digital health, diagnostics, clinical research, and telemedicine. Alongside doctors and nurses, a range of emerging roles are supporting healthcare delivery through data, technology, and operational coordination. These roles are creating new career opportunities that combine healthcare knowledge with practical, industry-relevant skills.
Apprenticeship-led training is increasingly helping women access these opportunities by providing structured, hands-on exposure within hospitals, research centres, and health-tech platforms.
1. Clinical Trial Support Associate
Clinical trial support associates assist research teams in managing the operational aspects of clinical trials conducted by hospitals, research centres, and pharmaceutical companies. They help coordinate patient visits, maintain trial documentation, track study schedules, and support investigators with data recording.
Core skill requirements: clinical documentation, coordination skills, patient communication, basic understanding of research protocols, and record management.
How this role supports women’s career growth:
This role provides an entry point into India’s expanding clinical research ecosystem. With hands-on industry exposure, professionals can gradually move into specialised roles in clinical operations, research management, or regulatory coordination.
2. Healthcare Data Analyst
With the rapid digitisation of healthcare systems, hospitals and health-tech platforms are generating vast volumes of clinical and operational data. Healthcare data analysts interpret this information to improve patient outcomes, optimize hospital operations, and support medical research.
Core skill requirements: data analysis tools, healthcare informatics, electronic health records (EHR), statistical interpretation, and reporting.
How this role supports women’s career growth:
This role bridges healthcare and technology, allowing women to build careers in health analytics, population health management, and digital health strategy. Apprenticeships help build practical experience in handling real-world healthcare datasets.
3. Health Information Management Associate
Health information management associates help organise and manage digital patient records across hospital information systems and electronic health record platforms. They ensure accurate record maintenance, assist with data entry, and support hospital teams in maintaining compliant and organised patient data systems.
Core skill requirements: health record systems, data entry accuracy, medical terminology familiarity, digital documentation, and compliance awareness.
How this role supports women’s career growth:
As hospitals increasingly adopt digital health systems, roles in health information management are becoming critical. Professionals in this field can grow into healthcare data management, hospital administration, and digital health operations roles.
4. Telehealth Coordinator
Telemedicine has become an essential component of modern healthcare delivery, especially in improving access across semi-urban and rural regions. Telehealth coordinators manage virtual consultations, patient scheduling, digital records, and coordination between patients and doctors.
Core skill requirements: digital health platforms, patient communication, scheduling systems, telemedicine protocols, and basic healthcare administration.
How this role supports women’s career growth:
Telehealth roles provide flexible career opportunities, particularly suited for women seeking technology-enabled healthcare careers. As telemedicine adoption grows, professionals can advance into telehealth program management, digital health operations, or patient engagement leadership roles.
5. Diagnostic Imaging Support Technician
Diagnostic imaging support technicians assist radiology departments in managing routine imaging workflows such as X-rays, ultrasounds, and other diagnostic scans. They help prepare patients for scans, manage appointment schedules, maintain imaging records, and support technicians in handling basic equipment preparation.
Core skill requirements: patient coordination, basic understanding of imaging procedures, record management, equipment handling support, and hospital workflow familiarity.
How this role supports women’s career growth:
With diagnostic imaging becoming a core component of modern healthcare, support roles in radiology departments are expanding across hospitals and diagnostic centres. Apprenticeships in this field provide practical exposure to diagnostic operations and can help professionals move into specialised imaging support, diagnostic centre management, or healthcare operations roles.
Conclusion:
As healthcare becomes more technology-driven and data-oriented, several specialised support roles are emerging with strong career potential. Increasing women’s participation in these roles will be key to strengthening India’s healthcare workforce.
Apprenticeships can play a critical role by providing practical skills, industry exposure, and clear career pathways for women entering this rapidly evolving sector.
18, Mar 2026
Sweet Success: India’s Sugar Production Hits 26.21 Million Tonne in 2025-26, Surpassing Last Year’s Output
India’s sugar industry is on a sweet high this year. According to the Indian Sugar and Bio-energy Manufacturers Association (ISMA), sugar production in the ongoing 2025-26 marketing year (October–September) has already reached 26.21 million tonne, a 10.5% increase compared with the same period last year. Remarkably, this already exceeds the total net production of 26.12 million tonne recorded during the entire 2024-25 marketing year.
Pic Credit: Pexel
This growth underscores the resilience of India’s sugar mills and the increasing efficiency of sugarcane farming across the country. Analysts point to favorable weather conditions, improved crop yields, and strategic operations by mills as key drivers of this impressive output.
Sugar Mills in Motion
As of March 15, 157 sugar mills were actively crushing sugarcane, while 379 mills remained closed, following seasonal patterns and regional availability of raw materials. This selective operation allows mills to manage production efficiently and balance supply with market demand.
Last year, production during this same period was 23.72 million tonne, highlighting a strong year-on-year growth of over 2.5 million tonne. “This is a testament to better agronomy practices, mechanization in cane harvesting, and timely processing at the mills,” said an industry insider.
Approaching the Season’s Finale
The sugar crushing season is now entering its penultimate phase, with mills striving to maximize output before the harvest concludes. With production already surpassing last year’s full-year figure, the industry faces a strategic challenge: maintaining profitability in the face of rising input costs and price pressures.
One key demand from the sector is the early upward revision of the Minimum Selling Price (MSP). An MSP adjustment would not only secure fair returns for mills but also protect the interests of millions of sugarcane farmers who rely on timely payments for their livelihoods.
Regional Powerhouses
India’s sugar production continues to be dominated by traditional cane-growing states. Uttar Pradesh, Maharashtra, Karnataka, and Tamil Nadu remain the pillars of output, with Uttar Pradesh leading the way. Maharashtra, which struggled last year due to drought conditions, has bounced back, contributing to the national surge in production.
If current trends hold, experts project India’s sugar production could reach 34–35 million tonne by the end of the 2025-26 season, marking one of the largest harvests in recent years.
Market Dynamics and Global Context
The robust output comes at a time when domestic sugar demand remains steady, and export opportunities are emerging. India, already one of the world’s largest sugar producers, is exploring global markets to balance domestic surplus and stabilize prices.
Government policies, particularly regarding MSP, export subsidies, and ethanol blending mandates, will play a crucial role in sustaining the sector’s growth. A well-calibrated policy framework could make India’s sugar industry more competitive internationally, while ensuring the long-term viability of mills and farmer incomes.
Sweet Prospects Ahead
India’s sugar sector is not just about production—it’s about livelihoods, rural economy, and energy. With bio-energy generation increasingly integrated into sugar mills’ operations, the industry is contributing to sustainable growth beyond the sweetness of sugar itself.
As the season nears its conclusion, all eyes are on MSP decisions and market demand. For now, the numbers speak for themselves: India’s sugar production is surging, the mills are humming, and the nation is poised for a season of record-breaking sweetness.
18, Mar 2026
Audi strengthens Q range in India, launches the performance-focused Audi SQ8
Mumbai, Mar 18: Audi, the German luxury car manufacturer, has launched the new Audi SQ8 in India, strengthening its high-performance SUV portfolio with a model that blends power, precision engineering, and everyday practicality.
Priced at an introductory INR 1,77,72,000 (ex-showroom), the Audi SQ8 comes with a 10-year complimentary Roadside Assistance package, along with comprehensive maintenance and service offerings.
Power Meets Performance
At the heart of the Audi SQ8 is a 4.0-litre V8 TFSI engine delivering 373 kW and 770 Nm of torque, enabling the SUV to accelerate from 0 to 100 km/h in just 4.1 seconds, with a top speed of 250 km/h.
The vehicle features Audi’s quattro all-wheel drive system, adaptive air suspension sport, and all-wheel steering, ensuring enhanced agility, stability, and driving dynamics.
Commenting on the launch, Balbir Singh Dhillon, Brand Director, Audi India, said:
“The Audi SQ8 strengthens our high-performance SUV line-up in India by offering a compelling balance of power, everyday usability and genuine, visceral performance. It is designed for customers who seek versatility without compromising on excitement.”
Striking Design and Advanced Features
The Audi SQ8 boasts a bold exterior with:
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HD Matrix LED headlights with Audi Laser Light
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Frameless doors and panoramic sunroof
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Optional 22-inch alloy wheels and carbon styling packages
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S-specific design elements and illuminated door sill trims
Inside, the SUV offers a premium and technology-rich cabin featuring:
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Audi Virtual Cockpit Plus and MMI Navigation
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Bang & Olufsen 3D Premium Sound System
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Sport seats with premium upholstery and massage function (optional)
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Ambient lighting with 30 colour options
Comfort, Connectivity & Safety
Designed for everyday luxury, the SQ8 includes:
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4-zone automatic climate control
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360-degree camera with park assist
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Wireless charging with Audi Phone Box
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Power latching doors and advanced convenience features
Safety is reinforced with eight airbags, Audi Pre Sense Basic, cruise control with speed limiter, and optional advanced driver assistance features such as night vision assist and lane departure warning.
A Statement in the Performance SUV Segment
With a wide range of exterior colour options and premium interior finishes, the Audi SQ8 stands as a versatile luxury SUV tailored for India’s growing base of performance-focused customers.
18, Mar 2026
Saviynt Appoints Alex Lei to Drive Identity Security Growth Across Asia Pacific and Japan
Bangalore, Mar 18: Saviynt, a leading provider of identity security and governance solutions, announced the appointment of Alex Lei as Senior Vice President of Sales for Asia Pacific and Japan (APJ). Based in Singapore, Lei will lead the company’s regional sales organisation as enterprises across APJ accelerate investments in identity security to support cloud adoption, AI initiatives, and increasingly complex digital environments.
In his role, Lei will oversee customer acquisition, partner strategy and go-to-market execution across APJ. He will work closely with customers and partners to support organisations navigating rapid cloud adoption, the rise of AI-driven applications, and evolving cybersecurity risks. He will focus on expanding Saviynt’s regional footprint while strengthening engagement with enterprises seeking to modernise identity security.
“APJ is one of the fastest-growing regions for identity security as organisations modernise their digital infrastructure and adopt AI at scale,” said Todd Rotger, Chief Revenue Officer at Saviynt. “Alex has deep regional experience and a strong track record of building high-performing enterprise sales teams. His leadership will help us expand our presence and support customers navigating complex identity challenges.”
“I am excited to join Saviynt at a time when organisations are rethinking how identity underpins security and digital transformation,” said Alex Lei as Senior Vice President of Sales. “We are at the nexus of the digital revolution, where digital identity, identity security, and AI agents are becoming fundamental to enterprise resilience. Saviynt’s platform and vision position us strongly to support organisations across the fast-growing APJ market.”
Lei joins Saviynt with extensive experience leading enterprise technology and cybersecurity sales organisations across the region. Most recently, he served as Senior Vice President of Sales for Asia Pacific and Japan at Ivanti, where he was responsible for regional sales growth and enterprise adoption of security and IT solutions. Prior to Ivanti, he held senior leadership roles at Proofpoint and Dell EMC, working closely with large organisations across the region on cybersecurity and digital infrastructure transformation.
18, Mar 2026
Pulmonology and the Global Respiratory Crisis: A Specialty at the Forefront
Pulmonology is one of the most vital specialties in respiratory care, often described as the medical detective of the respiratory system. Pulmonologists diagnose and treat conditions ranging from asthma to complex diseases such as lung cancer. Their role is especially critical in India, where NAPCON 2025 data shows that despite accounting for 18% of the global population, the country bears 30.2% of the global burden of chronic respiratory diseases. Millions live with asthma and COPD, many of whom remain underdiagnosed or lack timely access to lung-function testing. In critical care settings, pulmonologists are often among the first responders when patients struggle to breathe.
Highlighting the importance of the specialty, St. George’s University, School of Medicine in Grenada, West Indies, highlights pulmonology as a field that combines analytical expertise, advanced diagnostics, and high-impact patient care. SGU alumnus and practicing pulmonologist Dr. Sámal Jakobsen, MD’ 13, notes the breadth of the discipline: “We see patients with cough, dyspnea, COPD, asthma, pulmonary fibrosis, pleural disease, and manage the initial workup for suspected lung cancer. We also provide outpatient care and even palliative care in patients’ homes.”
Tips for aspiring pulmonologists
For medical students considering this path, early preparation, strong clinical fundamentals, and real-world exposure are key to building a meaningful career in pulmonology.
1.Real-world experiences matter
Pulmonology is a deeply patient-facing specialty, often grounded in long-term care. Early real-world exposure can shape career choices in unexpected ways and highlight the importance of empathy and resilience in respiratory medicine. Reflecting on his own journey, Dr. Jakobsen shares, “My time in Grenada shaped me as a lifelong learner. I learned the value of structured learning and the importance of working together with colleagues, which helped me succeed and continues to influence how I practice medicine today.” Such experiences can strongly shape a doctor’s approach to learning and teamwork throughout their career.
2. Strong internal medicine fundamentals are essential
A solid grounding in internal medicine lays the foundation for a successful career in pulmonology. Building core clinical skills early, such as detailed history-taking, thorough physical examinations, and essential procedures, is critical to confident decision-making and patient care. As Dr. Jakobsen notes, early in his training, he “mastered the basics: taking thorough patient histories, performing physical exams, and learning key procedures like blood draws, arterial blood gases, lumbar punctures, and pleural taps.” These fundamentals continue to underpin effective pulmonary practice.
3. Hands-on care and continuity define pulmonology
Pulmonology combines diagnostics, procedures, and long-term patient relationships, making it a distinctly hands-on and patient-centered specialty. Those who enjoy procedural work alongside sustained patient engagement may find the field especially rewarding, as it allows clinicians to make a tangible difference over time.
4. Respiratory care is a growing global need
Respiratory diseases remain widely underdiagnosed across the world, increasing the public health importance of pulmonology. Early and accurate diagnosis can significantly alter patient outcomes. Highlighting this gap, Dr. Jakobsen observes, “Many people never get proper workups, and COPD often goes undiagnosed. Quick diagnosis and treatment make all the difference.” This places pulmonologists in a critical position to improve care outcomes and address an expanding global health challenge.
A career that helps the world breathe better
Pulmonology is more than a medical specialty; It’s a calling to protect one of life’s most essential functions: breathing. For medical students ready to blend science, skill, and compassion, pulmonology offers a path that is as intellectually stimulating as it is profoundly human.
As SGU’s faculty and alumni continue to demonstrate, the field offers limitless opportunities to make a lasting impact, one breath at a time.
18, Mar 2026
No. 1 Live Seller Kim Gravel Launches Selling with Soul, Her Secret Playbook Behind $1B in Live Sales – and How to Master It
Credit: Sylvia Lee
LOS ANGELES, CA — March 18:
Kim Gravel, a Southern girl-next-door with no degree and no outside funding, cracked the code of live selling, generating over $1.4 billion in real-time sales and selling nearly 29.5 million units across The Kim Gravel Brand (Belle by Kim Gravel and Love Who You Are (LWYA)).
In a bold move that cemented her as a leading innovator in modern commerce, America’s top live seller, bestselling author, and entrepreneur, Gravel launched Selling With Soul, an eight-module digital course sharing the exact strategies behind her record-breaking success. The course launched on March 17, 2026, in conjunction with International Women’s Month.
As TikTok Shop, Amazon Live, and social commerce continue to rapidly reshape how consumers discover and buy products, live selling has emerged as one of the fastest-growing drivers of conversion in retail. However, as more creators and brands rush into the space without a clear strategy, audiences are growing increasingly skeptical of inauthentic influencer sales, and brands are struggling to build lasting trust and loyalty. Recognizing this gap, Gravel launched Selling With Soul, providing a roadmap to sell authentically and effectively.
Gravel’s live-selling achievements speak for themselves. On QVC, her highest-selling day came on March 5, 2023, with nearly $10.5 million in sales and 212,000 units sold, including $8.8 million from her Belle by Kim Gravel fashion line alone. In 2025, she headlined the first-ever KIM-A-THON, generating over $5.7 million in sales across 14 hours of programming. That year also featured back-to-back live audience shows with the highest live audience achievement rate of 2025, highlighting Gravel’s ability to engage viewers in real time across QVC’s platforms.
“Selling With Soul is built on the belief that live selling is a conversation, not a performance,” said Gravel. “When you focus on genuine connection and create a space where people feel valued, the audience responds, and the business grows in an authentic, sustainable way.”
Gravel’s story is as unconventional as it is inspiring. She spent a decade as a stay-at-home mom before building her business entirely on her own terms, proving that authenticity, consistency, and connection are the real currency of today’s digital economy. She is also the bestselling author of Collecting Confidence, the author of the children’s book Maribelle and the Manger, and the host of a top-ranked podcast. Selling With Soul is her first-ever course, designed to teach entrepreneurs, creators, and brands how to turn live selling into a human-centered, revenue-driving experience.
Who the Course is For:
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Entrepreneurs and creators ready to turn authenticity into profit
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Brands looking to build loyalty, trust, and community, not just clicks
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Anyone ready to step on camera with confidence and connect in real time
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Individuals who want to turn personality, presence, or purpose into impact and income
What Participants Will Learn:
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How to build emotional trust that drives long-term loyalty
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Mindset and presence techniques to show up authentically on camera
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Storytelling methods that turn real-life experiences into revenue-driving moments
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Step-by-step guidance on presenting live, engaging audiences, and building a loyal community
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The exact messaging formula Kim uses on QVC, Amazon Live, and TikTok Shop
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How to scale ethically, turning individual live moments into movements and superfans
As live selling continues to define the future of e-commerce, Gravel stands at the forefront, showing that real success is accessible to anyone willing to build trust, show up, and connect. Selling With Soul is more than a course—it is a blueprint for the next generation of entrepreneurs who want to thrive in today’s digital economy.
18, Mar 2026
Australia, Odisha Talks Focus on Clean Energy, Agriculture and Skill Development
In a step toward strengthening international cooperation, Bernard Lynch met Odisha Deputy Chief Minister KV Singh Deo at Lok Seva Bhawan to explore partnerships in renewable energy, agriculture, and technological innovation.
Pic Credit: Pexel
During the discussion, Lynch appreciated Odisha’s strong performance in both energy and agriculture, noting that the state has surpassed national growth trends in the farming sector. He also highlighted the state’s progress in modernising its power infrastructure, which has enhanced electricity generation and transmission capabilities.
Responding to this, Singh Deo outlined the government’s recent initiatives to expand renewable energy production and promote clean energy adoption. He emphasised that supportive policies are being implemented to better utilise natural resources and accelerate sustainable development.
The talks also underlined Odisha’s agricultural achievements, with record production levels contributing to rising farmer incomes. Both sides expressed confidence that closer collaboration between Australia and Odisha would open new opportunities in clean energy, agriculture, and technology.
In a separate meeting, Lynch held discussions with Industries Minister Sampad Chandra Swain, focusing on boosting industrial investment, skill development, and technical education. The engagement signals growing international interest in Odisha’s development trajectory and its potential as a hub for innovation and skilled workforce growth.
18, Mar 2026
Major Industrial Investments Approved in Odisha, Boosting Jobs and Regional Growth
Odisha Clears ₹4,510 Crore Industrial Push to Drive Jobs, Regional Development, and Sectoral Growth
Pic Credit: Pexel
In a significant move to accelerate industrialization and create large-scale employment, the Odisha government has approved a diverse portfolio of investment projects across the state. The proposals, cleared at the latest meeting of the State Level Single Window Clearance Authority, represent a combined investment of ₹4,510 crore and are expected to generate over 10,000 jobs in 11 districts.
At the forefront of this industrial expansion is Century Plyboards (India) Ltd, which plans to establish a major plywood manufacturing facility in Koraput district. With an investment of ₹870.82 crore, the project is poised to strengthen the wood-based manufacturing ecosystem while also creating employment opportunities in one of the state’s relatively underdeveloped regions.
Complementing this, Pidilite Industries will set up a tile adhesive manufacturing unit in Balasore. Known for its leadership in construction chemicals and adhesives, the company’s investment is expected to support the growing infrastructure and housing demand in eastern India.
In the services and technology domain, PricewaterhouseCoopers (PwC) is set to establish a technology center in Khordha with an investment of ₹60 crore. This project highlights Odisha’s emerging position as a destination for knowledge-based industries and is likely to generate high-skilled employment opportunities.
The approved projects reflect a deliberate strategy by the state government to ensure balanced regional development. Districts such as Koraput, Kalahandi, and Balangir—traditionally considered economically lagging—have received focused attention in this round of approvals. The initiative aligns with the government’s broader vision to distribute industrial growth more evenly across the state.
Beyond these headline investments, the approvals span a wide range of sectors. In textiles, new ventures in weaving and technical fabrics are expected to boost manufacturing capabilities. The pharmaceuticals and medical devices sector will see fresh investments aimed at strengthening healthcare infrastructure and production capacity.
The metals and mining sector continues to attract strong interest, with multiple projects in steel and aluminum processing lined up in districts like Cuttack, Sundargarh, and Keonjhar. Meanwhile, green energy initiatives and chemical manufacturing projects, including a sulphuric acid plant and ethanol production unit, signal a push toward both industrial sustainability and value-added production.
Infrastructure development also forms a key part of the investment landscape. A logistics park in Sambalpur will enhance supply chain efficiency, while several new hospitality projects—including star-category hotels in Koraput, Bolangir, Bhubaneswar, and Puri—are expected to boost tourism and related services.
Overall, the latest round of approvals underscores Odisha’s growing attractiveness as an investment destination. With a mix of manufacturing, services, and infrastructure projects, the state is positioning itself for long-term economic resilience. By combining large-scale investments with a focus on regional inclusivity and employment generation, Odisha is taking a decisive step toward becoming a more balanced and industrially robust economy.
18, Mar 2026
Air India Express Wins Grand Prix and Two Silvers at Spikes Asia 2026 for ‘Inglish Dictionary’ Campaign
Mar 18: Air India Express has brought home one of the region’s highest creative honours, winning a Grand Prix and two Silvers at the Spikes Asia Awards 2026 for its culturally iconic ‘Inglish Dictionary’ campaign, created in partnership with Juice (an Omnicom Group Company, and a division of TBWA).
Recognised as the Asia-Pacific counterpart of the Cannes Lions International Festival of Creativity, Spikes Asia celebrates transformative creativity that shapes culture and pushes boundaries. This makes the wins even more meaningful for a campaign rooted deeply in India’s linguistic identity.
A playful yet profound tribute to the vibrant, ever-evolving English spoken across the subcontinent, the Inglish Dictionary reimagines local expressions that have become staples of India’s everyday conversations. With its witty definitions and visually stunning Sohrai-inspired design language, the Inglish Dictionary struck a chord across demographics, garnering over 25 million downloads and digital impressions within months of being launched.
The work continues its global momentum after making waves at the Cannes Lions International Festival of Creativity 2025, where it competed across categories such as Social Behaviour, Culture Engagement, Publication & Editorial Design, Books, Illustration, Copywriting and Art Direction.
The recognition at Spikes Asia adds to the campaign’s growing list of global creative honours. The work previously won two Baby Elephants and one Blue Elephant at the Kyoorius Design Awards 2025, and a Gold for Copywriting and three Bronze Awards for Illustration Design, Writing for Design and Art Direction at The Drum Awards 2025. It has also been recognised by The One Club for Creativity (ONE Asia) 2025.
Together, these recognitions reinforce Air India Express’ positioning as India’s most culturally engaged airline, celebrating authenticity, individuality, and the many ways India expresses itself.
On the concept and success of the campaign, Siddhartha Butalia, Chief Marketing Officer, Air India Express, said,
“The Inglish Dictionary is a cultural project curated as an extension of our brand proposition – celebrating diversity and inclusivity while reinforcing the spirit of exploration intrinsic to travel. The creative rendition incorporates indigenous art to bring to life the quirks of local linguistics. That it has captured the imagination of so many, reaffirms the belief that a distinctive expression of identity is a powerful differentiator juxtaposed against the mundaneness of conformity and prescriptive protocol.”
Reflecting on the creative journey, Russell Barrett, Chief Creative Experience Officer, Juice (an Omnicom Group Company, and a division of TBWA) said,
“The response to the Inglish Dictionary has been overwhelming and deeply affirming. It proves that when a brand speaks the language of its audience, the message resonates far more powerfully. The idea was to create something personal, playful, and instantly familiar, bringing people across the country together through a shared way of speaking.”
Over the years, a multitude of Indian words have found their way into English dictionaries. They can be found lounging in their ‘pyjamas’ on ‘verandas’ of ‘bungalows’, sipping fruit ‘punch’ while chomping down a ‘chutney’ sandwich. But the Inglish dictionary is about the words that we have made distinctly ours. The kind that captures not just how we speak but how we think and live. Like “biscoot”, Biscuit’s chaotic desi cousin that disintegrates into a hot cup of tea when you least expect it or “one-by-two”, our ingenious way of sharing food at restaurants to magically split one dish and turn it into two. There’s “Foreign Return”, our label for non-resident Indians who return to the country, and “time pass” – anything done just to kill time. This dictionary is a guide to the nuances of the language spoken by the second-largest English-speaking nation in the world, transforming familiar words and phrases into a celebration of identity, humour and heritage.
Printed as a limited-edition hardback collectible, the digital version of the Inglish Dictionary is available free on www.airindiaexpress.com/inglish-dictionary, inviting all Indians, international travellers, diaspora and Indophiles – to rediscover language, not as a tool of precision, but as an expression of play, people, and pride.
