15, Sep 2026
ACCE(I) Hyderabad Launches RIDES 2026 Conference on Engineers Day

ACCE(I) Hyderabad celebrated Engineers Day, honoured Engineering Excellence and announced and launched RIDES 2026 Conference

Photo: ADEPU KASHIRAM_Bheem Rao Jaligama_Awardees_D. Putarayya,  V. Vinod Bhargava, Prof. P. Sreenivas Sarma and Dr. Mallika Alapati and others

Engineers are not merely builders of structures but are nation builders: Bheem Rao Jaligama, Chairman, ACCE(I)

Hyderabad, 15 September 2026. The Association of Consulting Civil Engineers India (ACCE-I), Hyderabad Centre, the premier national body of consulting civil engineers celebrated Engineers Day 2026 today at the IAS Officers Institute, Greenlands, Begumpet, Hyderabad, commemorating the birth anniversary of Bharat Ratna Sir Mokshagundam Visvesvaraya, one of India’s greatest engineers and visionary nation builders.

ACCEI is a national professional body of Consulting Civil Engineers and professionals associated with civil engineering. It is a 41-year-old body with over 10,000 members across 54 centres and Hyderabad is one of them. It serves as a professional platform for knowledge, technical advancement, ethical practice and collaboration among civil engineering professionals. It represents the interests of consulting engineers before government, corporations and other agencies on policy matters. The organisation’s philosophy is built around professional excellence, ethics, knowledge sharing, social responsibility and sustainable development. ACCE(I) describes civil engineers as “Nation Builders”, with a responsibility to create a sustainable society, conserve natural resources and build a better environment for future generations. 

Adepu Kashiram, Secretary General, ACCE (I) was the Chief Guest and Rajkumar Kacharla, Former Vice President (South), ACCE (I) the Guest of Honour. 

Adepu Kashiram, Secretary General, ACCE(I), said: “The engineering profession is evolving rapidly, and engineers must continuously update their knowledge and skills to meet the challenges of a changing world. ACCE(I) is committed to providing a strong professional platform for knowledge-sharing, innovation and collaboration,

Delivering the welcome address, Bheem Rao Jaligama, Chairman, ACCE(I), recalled the enduring contributions of Sir Mokshagundam Visvesvaraya, describing him as not merely an eminent engineer but a visionary nation-builder. He highlighted Visvesvaraya’s significant contributions to Hyderabad, including the city’s drainage system and the Musi River projects, and paid rich tributes to his legacy. “He continues to be an inspiration to engineers across generations. We are not merely builders of structures; we are nation-builders,” he said. He added that ACCE(I) has been playing a key role in promoting professional excellence, knowledge-sharing and the advancement of the engineering profession.

C. Ramesh, Vice Chairman, ACCE(I), said: “Engineering is not just about designing and constructing physical infrastructure; it is about creating solutions that improve lives and strengthen society. As engineers, we have a responsibility to continuously upgrade our knowledge, embrace emerging technologies and uphold the highest standards of professional integrity.

The day was celebrated in the presence of the office bearers of ACCE (I), Hyderabad Centre– Bheem Rao Jaligama, Chairman; C. Ramesh, Vice Chairman; D. S. Jaya Prakash, Secretary; Rudra Amarnath Babu, Treasurer and S. Mahender Reddy, Immediate Past Chairman & GC Member

A major highlight of the occasion will be  the presentation of Eminent Engineer Awards to distinguished professionals in recognition of their outstanding contributions to the engineering profession and infrastructure sector: D. Putarayya,  V. Vinod Bhargava, Prof. P. Sreenivas Sarma and Dr. Mallika Alapati

The National Eminent Engineer Award will be conferred on V. V. Krishna Reddy for his exemplary contributions and distinguished service to the engineering fraternity.

During the celebrations, the Association unveiled the brochure and registration for the upcoming Conference RIDES 2026, scheduled to be held in November 2026. It will cover 12 impactful sessions by national and international speakers on the theme of Resilient Innovation, Design, Engineering, Sustainable Practices, Contemporary Developments, Knowledge sharing, Professional Networking, innovations, and emerging challenges across civil engineering. Brochure and registration for the upcoming RIDES 2026 conference, scheduled for

The celebrations were organised with support from Sarwottam TMT and Adani Cement for their valuable contribution in making the celebration a grand success.–

15, Sep 2026
VSERV Marks 10 Years with Indigenous AI Innovation for Service Management

VSERV Completes 10 Years, Launches Indigenous AI-Powered Bharat Service Desk

 

New Delhi, September 15, 2026:

Marking the completion of a decade-long journey in India’s rapidly evolving digital and IT services sector, VSERV Infosystems celebrated its 10th Foundation Day on Monday in New Delhi. On the occasion, the company launched its AI-powered indigenous IT Service Management (ITSM) platform, ‘Bharat Service Desk’. More than 500 guests from the government, public sector, banking, industry and technology sectors attended the event.

Addressing the gathering, Shri Navneet Sehgal, Former Chairman, Prasar Bharati, appreciated VSERV’s achievements and technological innovations over the past ten years. Congratulating the company on its growth journey, he said that technology solutions developed by Indian companies can play a significant role in strengthening the country’s digital capabilities.

Shri Sunil Kumar Sharma, Cabinet Minister for Information Technology, Government of Uttar Pradesh, described ‘Bharat Service Desk’ as an important initiative towards strengthening indigenous technological capabilities, digital self-reliance and promoting IT solutions developed in India. He also appreciated the efforts being undertaken by VSERV under the leadership of CEO Shri Sajid Ahmed and COO Shri Raman Shukla.

Shri Avanish Kumar Awasthi, Senior Advisor to the Chief Minister of Uttar Pradesh and senior IAS officer, referring to VSERV’s journey that began in Noida, said that its growth from a local-level initiative to a company with a national and international presence reflects its strong technological capabilities and sustained efforts. He described the launch of ‘Bharat Service Desk’ as a significant milestone in VSERV’s growth journey.

VSERV Completes 10 Years, Launches Indigenous AI-Powered Bharat Service Desk

 

VSERV’s Presence Across 23 States and Four Countries

Over the past decade, VSERV has expanded its presence in the areas of IT services, digital transformation and enterprise technology solutions. The company currently provides its technology services and IT solutions across 23 states in India and four other countries.

During this journey, the company has developed strategic partnerships with organisations across various industries and institutions, focusing on making digital technology more accessible, effective and outcome-oriented.

The function  was graced by several prominent personalities from the corporate, banking and technology sectors. These included CP Gurnani Ji, Smt. Shalini Singh Ji (President, NCF), Shri Hemant Verma Ji (CVO, Punjab & Sind Bank), and Shri Prabas Bose Ji (CGM, SBI Delhi).

Senior officials and technology professionals associated with Kyndryl, Oracle, LG, EPFO and GST were also present at the event.

Representatives of Sify, one of VSERV’s key technology partners, also participated in the समारोह and highlighted the role of partnership and collaboration in VSERV’s decade-long journey.

AI and Indigenous Technology at the Core of the Next Decade

‘Bharat Service Desk’ is being positioned as a key component of VSERV’s technology strategy for the next decade. The AI-enabled ITSM platform has been developed with the objective of helping organisations make their IT service management, complaint and request resolution, service monitoring and support processes smarter, faster, more transparent and efficient.

According to the company, the platform aims to provide a modern, indigenous and AI-enabled IT Service Management solution designed around Indian requirements and operational practices.

VSERV’s 10th Foundation Day celebration was not merely an occasion to commemorate the company’s achievements over the past decade; it also marked an opportunity to define the direction for the next decade through indigenous technology, AI and digital self-reliance.

After a decade of achievements, VSERV now enters its next decade on a strong foundation of trust, innovation and partnership—with the vision of further strengthening Indian technological capabilities and giving indigenous solutions a stronger identity and greater recognition at both the national and global levels.

15, Sep 2026
Neev Literature Festival 2026 – Sept 26 & 27, Bangalore
Celebrating its 10th edition, the Neev Literature Festival (NLF)—India’s biggest children’s literature festival—will bring together a community of readers and children’s book creators, around the theme “Stories from the Heart”, on September 26 and 27 at the Neev Academy campus, Yemalur. NLF is completely free and open to all.
The festival has a rich array of excellent creators who will be conducting sessions at the event such as Corinna Luyken, an award-winning New York Times bestselling author-illustrator, who is known for her lyrical and introspective picture books such as My Heart, The Tree in Me, The Book of Mistakes, and In the Dark.
NLF will also host Frances Hardinge, the award-winning British author known for her brand of complex, layered, and absorbing fantasy. M T Anderson, who is popular for his dystopian novels as well as his adult non-fiction, and has been awarded the Newbery Honor as well as the National Book Award in the US, will be a speaker at the festival this year.
Alongside them are Christopher Myers, an artist and picture book maker, who heads the Make Me A World imprint at PRH US, and is also a Caldecott Honoree, Coretta Scott King Award Honoree, and the Boston Globe-Horn Book Award Honoree. New York Times bestselling author Samira Ahmed, who is known for her books that feature stories of revolutionary girls, will be at NLF, with Namrata Tripathi, president and publisher, Kokila Books, an imprint of PRH US, that champions diverse books and creators. Angie Kang, an innovative picture book creator and Caldecott Honoree, completes the line-up of global delegates at NLF. They will be joined by 66 Indian creators including eminent writers such as Devika Rangachari, Anushka Ravishankar, Shabnam Minwalla, illustrators such as Nina Sabnani, Priya Kuriyan, sports journalists and commentators such as Suprita Das and Kunaal Majgaonkar, formerly with Bengaluru FC, and editors such as Sayoni Basu and Shobha Viswanath.
Last year, the festival saw a little over 4700 attendees. Here’s a view into the highlights from NLF 2025 —1 and 2. NLF 2026 will host 80 Delegates, 105 sessions for children across different age groups (3-5 years, 5-8 years, 9-12 years, 13-15 years, and 15-18 years) with events for parents and educators, as well as 2000+ curated titles at the children’s book marketplace. These sessions will be a mix of on-stage interactions, masterclasses for children and adults on aspects of writing, illustration, production, or trends in the publishing industry, alongside book readings, and signings.
The festival will also unveil the winner of the Neev Book Award for the best Indian children’s book to have come out in the last year from a shortlist of 5 authors. The winner stands to win a cash prize of INR 3 lakh with a trophy and a citation, while every shortlisted author receives a cash prize of INR 1 lakh. The finals of the national NLF Reading Challenge Quiz for 9-12 years in which the top 4 teams, from a total of 707 teams, compete for the grand prize will take place at the festival as well.
Come with an open mind and leave with your heart full at NLF 2026.
15, Sep 2026
Edge by Titan Marks Engineer’s Day with the Launch of Squircle Titanium

This Engineers’ Day, Titan Edge introduces the Squircle Titanium, bringing its distinctive Squircle design to Grade 5 titanium for the first time.

Edge by Titan Unveils New Squircle Titanium on Engineer’s Day

Bengaluru, Sept 15: For Edge by Titan, engineering has never simply been about making a watch thinner. It is about challenging how much can be achieved within less space- bringing material science, movement engineering and design together with an exact attention to detail. This Engineers’ Day, Edge by Titan takes that philosophy forward with the launch of the Squircle Titanium, bringing together its iconic Squircle design and Grade 5 titanium in a limited-edition timepiece that celebrates precision engineering and watchmaking ingenuity.

The launch builds on Edge’s philosophy of ‘Engineered with heART’, turning the spotlight on the engineers behind the brand and the precision, perseverance and creative problem-solving that go into every Edge timepiece. For Edge, it is a fitting expression of the engineering mindset: solving for constraints, exploring new possibilities and turning artful ideas into enduring design.

Celebrating the Engineers Behind Edge

Rather than treating engineering as an invisible process behind the final product, the campaign brings the people who create Edge to the fore. Alongside campaign imagery featuring Jim Sarbh, Edge by Titan spotlighted its own engineers through a series of posts exclusively on LinkedIn that reveal the human intelligence behind the precision.

Through their stories, ‘Engineered with heART’ explores engineering not merely as technical expertise, but as a combination of curiosity, determination, ingenuity and passion- qualities that have shaped Edge since its inception. The Squircle Titanium becomes the latest physical expression of that philosophy: a watch created for those who appreciate not only how an object looks, but how it was made possible. The campaign specifically speaks to affluent watch enthusiasts, engineering professionals, Edge collectors and new Edge buyers.

Engineering the Squircle in Titanium

The defining form of the watch is Edge’s distinctive Squircle- a geometry that sits between a square and a circle. For its newest expression, Edge reimagines this form in Grade 5 titanium, chosen for its exceptional strength-to-weight ratio. The material is approximately 40% lighter than stainless steel, while also offering corrosion resistance and hypoallergenic properties. The choice of titanium is more than a material upgrade. It allows Edge to retain the lightness and restraint fundamental to its design language while introducing a material associated with advanced engineering. The case and bracelet are both executed in Grade 5 titanium, creating a timepiece that feels remarkably light despite its strength.

At just 4.85 mm in case thickness, the Squircle Titanium stays true to the ultra-slim architecture that has defined Edge. Beneath the dial sits the Edge Calibre T9081, Titan’s in-house movement engineered to a thickness of just 1.15 mm. The miniature movement uses stepper quartz technology and has been engineered component by component to deliver precision and reliability within an exceptionally constrained space.

Where Precision Becomes Design

The technical rigour is balanced by an equally considered approach to form. The collection is offered in matte and gloss finishes, each giving the titanium a distinct character. The matte variant features a two-tone matte dial, while the gloss edition pairs its polished titanium case and bezel with a two-tone mirror-finish dial. Both feature sapphire glass, classic baton hands and minimal stick indices at 12 and 6- allowing the Squircle geometry and material to remain the focus. 

Commenting on the new launch, Kalpana Rangamani, CSMO, Titan Premium & Luxury Watches said, “Edge has always been driven by a simple question: how far can engineering be pushed without losing the beauty of the object? With Squircle Titanium, we have brought together one of our most distinctive forms with a material that demands precision at every stage. Launching it on Engineers’ Day is particularly meaningful because it allows us to celebrate not only the finished watch, but the people, thinking and ingenuity behind it. That is ultimately what ‘Engineered with heART’ represents for us.”

Available in select Titan stores and www.titan.co.in , The Titan Edge Squircle Titanium is priced at ₹86,995 and is offered as a limited edition in matte and gloss Grade 5 titanium finishes.

Link: https://www.instagram.com/p/Dc_mJmtT3Ob/?hl=en
https://www.instagram.com/p/DdEZgeTKuDy/?hl=en
https://www.instagram.com/p/DdJjBALKpge/?hl=en
https://www.instagram.com/p/DdQ5J9eTrYC/?hl=en

15, Sep 2026
Palaxi Cinemas Wins “Best Cinema Theatre” Award for Second Consecutive Year; Targets 250 Screens by 2030

Palaxi Cinemas Wins

Kochi, September 15, 2026: Palaxi Cinemas, the premium multiplex brand of HiLITE Group, has received national-level recognition for the second consecutive year. Palaxi Cinemas won the “Best Cinema Theatre – Tier 2 City” award for the second time at the IMAX Big Cine Awards 2026, one of the leading awards in the cinema exhibition industry. Through HiLITE Group’s ‘Mission 250’, which aims to build 250 screens by 2030, Palaxi Cinemas will expand its premium cinema theatre experience to Kerala’s growing Tier 2 and Tier 3 cities.

Beyond simply increasing the number of screens, Mission 250 aims to bring premium theatres to life with modern projection and sound technology, world-class ambience, seating, and food & beverage services.

Muhamed Fawaz, CEO of HiLITE Malls & Retail, said that winning the Big Cine Award for a second consecutive year is a proud achievement for Palaxi, and that Mission 250 aims to bring a superior cinema experience to Kerala’s smaller towns and cities.

While Palaxi Cinemas Kozhikode received the award in 2025, this year the honour went to Palaxi Cinemas Thrissur. The award is given based on advanced technology, an international-standard cinema theatre experience, excellent hospitality, and customer service. The award was announced at the 9th Big Cine Expo 2026, held at Chennai Trade Centre. Leading figures from the multiplex, theatre, mall, and distribution sectors participated in the Big Cine Expo, one of Asia’s largest cinema industry gatherings.

15, Sep 2026
Vinay Chhabra Highlights The Need For Smarter And More Sustainable AI Infrastructure

Quote | National Engineer's Day | Vinay Chhabra, Co-Founder & Managing Director at AceCloud

BY:- Vinay Chhabra, Co–Founder & Managing Director at AceCloud

“’The next phase of engineering will be about doing more with what we have, delivering greater performance while using resources more intelligently. This is especially important as AI drives demand for compute at an unprecedented pace. At AceCloud, we are strengthening India’s AI infrastructure with a focus on right-sized compute, efficiency and data sovereignty. For me, smart engineering means making deliberate choices about the infrastructure we build and how we use it, so that digital innovation can scale in a way that is efficient, resilient and sustainable.”

15, Sep 2026
ORIGEM Launches First-In-India 110 percentage Lifetime Exchange Value, Disrupts the Lab-Grown Diamond Jewellery Market

Mumbai, Sep15: ORIGEM, a lab-grown diamond jewellery brand backed by Goldiam International Ltd., has introduced its 110% Lifetime Exchange Value proposition, marking a significant step towards redefining how consumers perceive the long-term value of diamond jewellery.

As consumers become more experimental with personal style and increasingly seek value beyond the point of purchase, ORIGEM is rethinking what ownership can look like.

The brand has introduced a first-of-its-kind 110% Lifetime Exchange Value proposition, offering customers 110% exchange value on the diamond value of their ORIGEM jewellery for life, along with 100% exchange value on gold at the prevailing gold rate.

The programme is designed to give consumers the option to revisit their jewellery choices more routinely – whether that means moving to a different design, celebrating a new milestone or simply choosing something that feels more relevant to them today. In doing so, ORIGEM is looking to make the purchase journey less about committing to one piece and more about creating room for choices along the way, while being rewarded for it.

NEWS ALERT | ORIGEM Launches “First-In-India” 110% Lifetime Exchange Value, Disrupts the Lab-Grown Diamond Jewellery Market

Anmol Bhansali, Managing Director, Goldiam International Limited, said,

“The jewellery category has traditionally been built around the idea of permanence, but the consumer is changing. Today, personal style is far more fluid, and people want their purchases to work with the way they live and evolve. With ORIGEM’s 110% Lifetime Exchange Value, we are bringing that thinking into jewellery – giving consumers an added sense of confidence & financial security that their choice today will continue to hold value tomorrow. It is a step towards making the category more relevant to how consumers actually think and shop today. This is increasingly relevant in the lab grown diamond space, where we hope to encourage our customers to experiment frequently across a much larger variety of shapes than is otherwise affordable with natural diamonds.”

NEWS ALERT | ORIGEM Launches “First-In-India” 110% Lifetime Exchange Value, Disrupts the Lab-Grown Diamond Jewellery Market

Abhinav Kumar, President, ORIGEM, said,

“We believe the first purchase should be the beginning of the jewellery journey, not the end of it. Consumers should have the freedom to discover different designs and make new choices without feeling restricted by an earlier purchase. Our lifetime exchange programme is built to enable exactly that, to not just allow, but also to reward upgrading one’s jewellery while making the overall experience of owning Origem diamond jewellery more contemporary and consumer-friendly.”

The proposition also marks ORIGEM’s effort to build a differentiated consumer experience within the growing lab-grown diamond jewellery category. By placing greater emphasis on what happens after the purchase, the brand is expanding the conversation around jewellery from just acquisition to ownership.

With this initiative, ORIGEM aims to establish a new benchmark for how consumers perceive the long-term value of diamond jewellery — one that combines the emotional significance of the purchase with the freedom to fulfil new desires along the way. 

The offer is live across ORIGEM Stores pan-India.

15, Sep 2026
Indian Exporters Gain Ground in Global Markets as August Shipments Surge

New Delhi, Sep 15: India’s export sector delivered a strong performance in August, with merchandise shipments rising more than 26 per cent from a year earlier. The growth pushed monthly goods exports to a record $43.81 billion for August, offering a positive signal for businesses and the wider economy.

The strong export performance also helped India slightly reduce its merchandise trade gap. The trade deficit stood at $26.86 billion in August, compared with $27.22 billion during the same month last year.

Indian Exporters Gain Ground in Global Markets as August Shipments Surge

Imports were estimated at around $70.67 billion in August, lower than the $76.22 billion recorded in July. Merchandise exports also eased slightly from July’s $44.24 billion, but remained significantly higher on a year-on-year basis.

Commerce Secretary Rajesh Agarwal said the export momentum seen in recent months has continued. Merchandise exports grew 17.85 per cent during the first five months of FY27, while overall exports, including services, increased 15.55 per cent during the period.

One of the notable developments is the widening reach of Indian exporters. Growth is no longer concentrated in a small number of markets, with shipments increasing to countries such as China, Singapore, Germany, South Africa, Malaysia, Tanzania, Hong Kong, Australia, Spain and Sri Lanka.

Exports to BRICS economies increased 13.3 per cent during the first five months of the financial year. China emerged as a particularly strong market, with Indian exports to the country rising 38.71 per cent. Shipments to the US grew 6.17 per cent, while exports to the European Union increased 3.84 per cent.

The Commerce Ministry estimated merchandise export growth at 25.41 per cent in August, with year-on-year growth placed at 26.12 per cent.

The improvement was also spread across a wide range of products. As many as 68 of the 168 principal commodity groups recorded growth during August, suggesting that the rise in exports was supported by multiple sectors.

For Indian businesses, the trend could bring opportunities across manufacturing, logistics, shipping and other export-linked industries. A wider overseas market base could also help exporters manage risks arising from changes in demand, tariffs and geopolitical developments in individual markets.

The latest numbers therefore point to a more broad-based export recovery, with Indian companies strengthening their presence in both traditional and emerging markets. If this momentum continues, exports could become an important support for economic activity and business growth during FY27.

15, Sep 2026
A Sweet, Guilt-Free Ganesh Chaturthi Celebration with Eatopia.

A Sweet, Guilt-Free Ganesh Chaturthi Celebration with Eatopia.

Ganesh Chaturthi is defined by devotion, togetherness and the unmistakable joy of modaks. More than festive sweets, modaks are shaped by hand, prepared with care and offered to Lord Ganesha with love.

Every family has its own treasured recipe. Some prefer the traditional coconut filling, while others add nuts, cardamom or ingredients passed down through generations. With its #ModaksOfPureJoy campaign, Eatopia celebrates this beloved tradition while inviting families to explore thoughtful new flavours.
Honey sits at the heart of the campaign. Eatopia’s pure honey can be used in place of refined sugar to sweeten a traditional filling of coconut, nuts and cardamom. A gentle drizzle over freshly prepared modaks can also add a golden finish and delicate floral sweetness.
For a fruit-filled variation, Eatopia’s Strawberry, Blueberry or Mixed Berry Honey Jam can be added at the centre. Made with 70% berries and 29% honey, each flavour brings real fruit into the festive favourite. The brand’s Choco Nut Spread offers a creamy chocolate variation, while Protein Bites can be served as convenient treats when families and friends gather.
Adding to the festive joy is #21LuckyModaks, a special contest through which Eatopia will celebrate 21 lucky winners and invite its wider community to participate in the campaign.
The brand integration remains subtle and rooted in moments that already matter. From preparing prasad together to sharing the first modak after the puja, Eatopia’s products become part of the celebration without taking attention away from its traditions.
True to Eatopia’s philosophy, there is #NoSugarcoating. Honey, fruit and jaggery contain naturally occurring sugars, which means these creations are not sugar-free. The choice is about avoiding refined sugar, understanding every ingredient and enjoying festive food mindfully.
Ganesh Chaturthi is not just a festival. It reflects collective strength, devotion and honesty. This year, may every modak carry a prayer, every flavour hold a memory and every shared plate bring families closer through #JustGoodThings.
15, Sep 2026
Max Fashion Launches Project New, an Artist-Led Initiative Bringing Art, Craft and Creativity into Fashion with Kalki Koechlin

Max Fashion Launches Project New, an Artist-Led Initiative Bringing Art, Craft and Creativity into Fashion with Kalki Koechlin

Sep 15: Every festive season promises something new, a new print, a new colourway, a new name stitched onto an old idea. Max Fashion is done with that version of new. This September, the brand is tearing up the playbook and asking India one question: what if new wasn’t something you bought off a rack, but something no one else could ever own?

That question has a name: Project New, an artist-led initiative from Max Fashion launching pan-India starting September across stores, online and the Max app. Forget “collection.” This is a movement, where real artists and master artisans stop being inspiration footnotes and start being the main story, thread by thread, block by block.

Project New opens with its debut edition, created in association with brand ambassador Kalki Koechlin, colliding two forces almost never found on the same hanger: unfiltered original art and centuries of living craft, remixed and made wearable for right now. The idea took shape when Kalki brought her own vision to Max Fashion, giving something back through design a thought the brand leaned all the way into, pushing past trend-chasing altogether. Kalki was hands-on throughout: personally shortlisting Kairassi and the three artists whose work anchors the collection, and doubling as creative gatekeeper on the craft side, steering the exclusive Sanganer block print design and its fusion with heritage technique.

“Fashion, for us, has always been more than what we wear, it’s a form of expression, a way to tell stories, and a platform that can create real impact,” said Sumit Chandna, CEO, Max Fashion. “That belief found new energy when Kalki shared her vision to give something back through design. Project New is our way of proving that the most exciting thing fashion can offer isn’t a trend, it’s a story that belongs to someone real.”

First, the art. Max Fashion’s collaboration with Kairassi, a Chennai-based organisation giving differently-abled artists a real platform and livelihood, brings three talents into the spotlight: Simron Raj, Pavithra and Manas. Their work isn’t “inspired by”, it IS the collection, original paintings lifted straight onto dresses, shirts, scarves and totes exactly as they were created.

Then, the craft. Max Fashion went to Sanganer, Rajasthan, home to some of India’s finest hand block printing masters, and commissioned something that has never existed before: an entirely exclusive block print pattern, made only for Max, drawn from the fleeting beauty of Japan’s sakura blossoms in full bloom. The first piece was hand-carved, hand-coloured and hand-printed, one layer at a time, before the design scaled to reach every Max store nationwide. As the design team puts it: you don’t just wear the craft, you become part of its story.

“When I first spoke to Max about wanting to give back through fashion, I didn’t expect it to turn into something this personal,” said Kalki Koechlin, Brand Ambassador, Max Fashion. “Working with the artists at Kairassi and the artisans of Sanganer has been humbling. Every piece here already had a story before it became a garment, all we did was make sure that story got to travel further.”

Where a Japanese cherry blossom meets a Jaipuri block print, this debut collection finds its identity, spanning fluid dresses, kalidar sets and fusion kurta sets in Indianwear, effortless shirts and tees in menswear, and an accessories edit of scarves, totes and clutches, priced between ₹599 and ₹1,999. Kalki fronts the campaign under the line “Our New Just Got Newer” — fitting for a brand that’s spent years owning what’s next, and is now rewriting the rules of it.

The debut edition drops in two consecutive monthly chapters: a painterly, garden-fresh palette in September, followed by a warmer, earthier bohemian edit in October. Beyond that, Max Fashion has confirmed Project New is built to run as a continuing platform, bringing new artists, new crafts and new stories to life every season.

Watch Project New in motion: https://www.youtube.com/watch?v=cejIz2BGHWw