Category Archives: Business

MyDesignation Onboards ITW Playworx as Strategic Communications Partner

National, India– 20th May 2025: ITW Playworx, the global brand solutions arm of ITW Universe, has been roped in as the strategic communications partner for MyDesignation, a rising D2C fashion and lifestyle brand. This collaboration aims to elevate MyDesignation’s brand story and forge deeper, more impactful connections with its audience through sharp, insight-driven communication strategies.

Under this mandate, ITW Playworx will develop and implement a holistic PR strategy for MyDesignation, using creative and forward-thinking methods to boost the brand’s visibility. In parallel, ITW Universe will collaborate closely with MyDesignation’s marketing team to expand the brand’s reach through strategic outdoor (OOH) campaigns and sports marketing, and other branding platforms, delivering a cohesive and powerful brand presence.

Swaroop Krishnan, Co-founder & CEO, added, “Our journey from Thiruvananthapuram to the national stage has been powered by authenticity, bold creativity, and solid business fundamentals. Teaming up with ITW Playworx is a strategic move to amplify this momentum. Their expertise in media and storytelling will help us cultivate a brand voice that speaks to India’s identity-driven youth as we scale across the country.”

Commenting on the partnership, Sidharth Ghosh, CEO of ITW Playworx, said, “MyDesignation is a great example of how powerful storytelling can build a bold brand. Their journey from local to capturing the national spotlight reflects the spirit of new-age India. At ITW Playworx, we’re excited to bring our strategic and creative ideas to help shape their next chapter.

Speaking on the association, Bhairav Shanth, Co-Founder, ITW Universe, said, “We’re excited to join hands with a dynamic, new-age brand like MyDesignation that’s redefining fashion from the grassroots level. In today’s fast-evolving consumer landscape, brands need integrated, multi-channel strategies to break through and build lasting impact. Alongside the work led by ITW Playworx, we’re bringing a robust 360-degree approach, spanning digital, OOH, sports marketing, and more to elevate MyDesignation’s presence and connect with the next generation of fashion-forward consumers across India.”

With this association, ITW Playworx aims to position MyDesignation as more than just a fashion label, establishing it as a cultural movement that resonates deeply with India’s youth and their desire for self-expression through style.

Thales Report: 70% in India Cite AI Ecosystem as Top GenAI Security Risk

Thales today announced the release of the 2025 Thales Data Threat Report, its annual report on the latest data security threats, trends, and emerging topics based on a survey conducted by S&P Global Market Intelligence 451 Research of more than 3,100 IT and security professionals in 20 countries across 15 industries. This year’s report found that nearly 70% of organisations in India view the fast-moving ecosystem as the most concerning GenAI security risk, followed by lack of integrity (66%) and trustworthiness (55%).

The 2025 Thales Data Threat Report results reveal a major focus on the transformative impact of AI, especially GenAI, which relies heavily on high-quality, sensitive data for functions like training, inference, and content generation. As agentic AI emerges, ensuring data quality becomes even more critical for enabling sound decision-making and actions by AI systems. Many organisations across the world are already adopting GenAI, with a third of respondents indicating it is either being integrated or is actively transforming their operations.

Organisations Embrace GenAI, Taking on Greater Security Risks Amid Rapid Adoption

As GenAI introduces complex data security challenges and offers strategic opportunities to strengthen defences, its growing integration marks a shift among organisations from experimentation to more mature, operational deployment. While most respondents said rapid adoption of GenAI is their top security concern, respondents in the more advanced stages of AI adoption aren’t waiting to fully secure their systems or optimise their tech stacks before forging ahead. Because the drive to achieve rapid transformation often outweighs efforts to strengthen organisational readiness, these organisations may be inadvertently creating their own biggest security vulnerabilities.

“The fast-evolving GenAI landscape is pressuring enterprises to move quickly, sometimes at the cost of caution, as they race to stay ahead of the adoption curve,” Eric Hanselman, Chief Analyst at S&P Global Market Intelligence 451 Research, said. “Many enterprises are deploying GenAI faster than they can fully understand their application architectures, compounded by the rapid spread of SaaS tools embedding GenAI capabilities, adding layers of complexity and risk.”

In India, 72% of respondents report investing in GenAI-specific security tools, with 16% using newly allocated budget. Globally, those prioritising AI security are diversifying their approaches: over two-thirds have acquired tools from their cloud providers, three in five are leveraging established security vendors, and nearly half are turning to new or emerging startups. Notably, security for generative AI has quickly risen as a top spending priority, securing the second spot in ranked-choice voting, just behind cloud security. This shift underscores the growing recognition of AI-driven risks and the need for specialised defences to mitigate them.

Data Breaches Show Modest Decline, Though Threats Remain Elevated

While data breaches remain a significant concern, their frequency has slightly decreased over the past few years. In 2021, 56% of surveyed enterprises across the world reported experiencing a breach, but that figure has dropped to 45% in 2025. Additionally, the percentage of respondents reporting a breach within the last 12 months has fallen from 23% in 2021 to just 14% in 2025. In India, 11% of respondents reported experiencing a data breach recently.

Globally, malware continues to lead as the most prevalent threat, maintaining its top position since 2021. Phishing climbed to second place, overtaking ransomware, which now ranks third. When it comes to the most concerning threat actors, external sources dominate—hacktivists hold the top spot, followed by nation-state actors. Human error, while still significant, has dropped to third, down one position from the previous year.

Vendors Pressed on Post-Quantum Readiness as Encryption Strategies Are Reassessed

The 2025 Thales Data Threat Report reveals that most organisations are increasingly concerned about quantum-related security risks. The top threat, cited by 68% of respondents in India, is future encryption compromise—the risk that quantum computers could eventually break current or future encryption algorithms, exposing data once considered secure. Close behind, 56% identified key distribution vulnerabilities, where quantum advancements could undermine the secure exchange of encryption keys. Additionally, 58% highlighted the “harvest now, decrypt later” (HNDL) threat, where encrypted data intercepted today could be decrypted in the future. In response, 55% of organisations in India are prototyping or evaluating post-quantum cryptography (PQC) solutions, and 49% are assessing their encryption strategies. Only 40% are placing their trust in telecom or cloud providers to manage the transition.

“The clock is ticking on post-quantum readiness. It’s encouraging that three out of five organisations are already prototyping new ciphers, but deployment timelines are tight and falling behind could leave critical data exposed,” Todd Moore, Global Vice President, Data Security Products at Thales, said. “Even with clear timelines for transitioning to PQC algorithms, the pace of encryption change has been slower than expected due to a mix of legacy systems, complexity, and the challenge of balancing innovation with security.”

While this year’s survey results indicate improvements in security posture, much more is needed to elevate operational data security to fully support the capabilities of emerging technologies such as GenAI and to pave the way for future innovations.

Bansal Wire Q4 FY25 net profit surges 36% to Rs 331 Mn

20^th May, 2025, Mumbai:

Bansal Wire Industries Limited, country’s largest stainless steel wire manufacturing company and second largest steel wire manufacturing company by volume, reported 36 % year-on-year jump in net profit to ₹ 331 Mn for the fourth quarter ended March 31, 2025. The Company’s revenue for Q4 FY25 rose 33 % YoY to ₹ 9,402 Mn; while EBITDA grew to ₹ 747 Mn, up 59 % YoY.

For the full year ended March 31, 2025, the Company’s net profit was at ₹ 1,464 Mn, up 95 % YoY. Revenue for the period stood at ₹ 35,072 Mn, growing 42 % YoY; while EBITDA rose 86 % to ₹ 2,782 Mn.

The Company has announced approx. ₹6,000 million investment in a greenfield project in Sanand, Gujarat, comprising capacity of approx. 1.8 lakh-tonne induction-based steel plant and a 60,000-tonne low-carbon and stainless steel wire facility. With 42 acres of land acquired near Tata Nagar Manufacturing plant for ₹800 – ₹900 million, the project is expected to be completed by September 2027. This initiative will support backward integration by importing steel scrap for steel production to support wire manufacturing.

Consolidated Q4 & FY25 Financial Highlights (₹ in Mn)

Commenting on the performance, Mr. Pranav Bansal, MD & CEO, Bansal Wire Industries Limited said, We stand at an exciting milestone, poised to unlock the next phase of growth and opportunity. The past year has been truly transformative — marked by a successful IPO and the commissioning of our new, state-of-the-art plant dedicated to value-added products. These milestones have laid a strong foundation and created a robust launchpad for the journey ahead. The consolidation of all our businesses under a single brand has not only sharpened our strategic focus but also significantly strengthened our leadership position in the Indian steel wire industry.

 Today, the company operates through five manufacturing facilities with a combined installed capacity of 560kt. The recently commissioned 300kt expansion at our Dadri plant is progressing well through its ramp-up phase, and an additional 120kt is expected to come on stream by the first half of FY26. Our emphasis remains firmly on enhancing the share of value-added products, even as we continue to capture market share and solidify our position higher up the value chain in a highly fragmented industry landscape.

 We are pushing boundaries, embracing new opportunities, and shaping an exciting future. We look forward to all that we will accomplish together.”

The Company recently unveiled its largest cutting-edge facility in Dadri, envisioned as one of the most advanced and sustainable wire manufacturing units in the country. With a current production capacity of 3 lakh MTPA, the facility is poised to scale up to 4.2 lakh MTPA by H1 FY26. BWIL’s total infrastructure is capable of supporting up to 6.80 Lakh MTPA.

Consistent Infosystems Launches Consumer-Facing Portal, Expands Reach Beyond B2B

New Delhi, May 20, 2025: Consistent, a trusted leader in the IT Hardware, Storage, Print Consumables and Security & Surveillance, has announced the launch of its new direct-to-consumer (B2C) sales portal. The platform has been developed to make it easier for customers to explore and buy a wide range of tech products, right from the comfort of their homes.

Over the years, Consistent has built its presence through a strong distribution network. With this step into direct online sales, the company is now aiming to serve individuals and small businesses more efficiently by offering a simple and secure way to access its latest offerings.

“We’ve always believed in keeping things simple and reliable for our customers,” said Yogesh Agrawal, CMD and Co-Founder of Consistent. “This new portal reflects that approach. It’s not just about selling products—it’s about offering people dependable tools that support their everyday tech needs.”

Key Features of the B2C Sales Portal:

• Wider Product Access: Customers can browse through a full range of IT products including print consumables, gaming gear, networking equipment, and modern surveillance solutions.
• Straightforward Experience: The website is designed for easy navigation, helping users quickly find what they need without unnecessary complexity.
• Data Safety First: Transactions and personal information are protected by standard security protocols, giving users peace of mind while shopping.
• Customer Support That Listens: From pre-purchase advice to post-sale help, the support team is ready to assist every step of the way.
• Timely Deliveries: Products are shipped promptly, with a focus on safe and efficient logistics.

 With the growing demand for reliable tech solutions at home and in small offices, Consistent’s new online platform makes it easier for consumers to access quality products directly, without relying solely on retail channels. This move also reflects the company’s broader vision of adapting to the changing ways in which customers prefer to shop.

The B2C sales portal is now live, offering a curated mix of performance-driven products backed by Consistent’s trusted service.

Humidity Proof Glam: Achieve a Fresh Look with Max Factor Summer Essentials

Max Factor Miracle Prep Primer

Max Factor Miracle Prep 3 in 1 Beauty Protect Primer SPF30 PA+++ primes skin and helps set foundation. It features a technology that helps to preserve a bright, youthful complexion and protect skin against 3 key environmental aggressors, pollution, UVA/UVB and blue light. Max Factor Miracle Prep Beauty Protect Primer is formulated with SPF30 PA+++, with brightening ginseng complex and anti-pollution ginkgo biloba complex so your complexion appears perfected and beautified.

Max Factor Facefinity Compact Foundation

When the heat is on, flawless skin shouldn’t sweat. Say hello to Max Factor Facefinity Compact Foundation, your ultimate summer saviour for a mattified, long lasting look with SPF 20 formula. This formula is weightless on the skin and gives you a medium coverage. This is a vegan, paraben & fragrance free product.

Max Factor Lasting Performance Setting Spray

Lock down your go-to summer makeup looks with the Max Factor Lasting Performance Setting Spray your secret weapon for beating the heat and keeping your glam intact. Whether it’s your foundation, blush, or bronzer, this lightweight spritz ensures your makeup stays put for up to 8 hours, even in the sweltering sun. Infused with cooling cucumber extract, it’s like a refreshing drink for your skin delivering a surge of hydration while controlling shine. Perfect for hot days when your skin needs a quick pick-me-up, this setting spray revives dull, tired complexions in just one effortless mist. Fresh, flawless, and summer ready all day long.

OFFIX Launches First Flagship Luxury Co-Office Space in Hyderabad

Hyderabad: 20th May, 2025: In a bold move set to reshape India’s flexible office sector, OFFIX, a premium co-working brand for the modern professional, has launched its first flagship location at Commerzone Raidurg, the heart of Hyderabad’s commercial hub. Positioned on the 12th floor with sweeping views of Durgam Cheruvu Lake, this luxury workspace blends global design standards with local ambition.

Conceptualised as “a luxury workspace as impressive as your work,” OFFIX offers a seamless blend of elegance, functionality, and hospitality-led service. With over 100 sq. ft. per user—more than double the Indian industry average— OFFIX sets a new benchmark in workspace quality.

Led by a team with deep experience across the UK, Europe, and India, OFFIX brings international-grade office solutions to India’s evolving professional landscape. The brand’s offerings include:

• Private executive suites with individual access control and dedicated high-speed internet.
• Dedicated relationship managers for personalized onboarding and daily support.
• A fully integrated mobile app for seamless access, booking, and services.
• An exclusive in-house artisan café partnership with Brewtiful Coffee for gourmet food and beverages.

 A collaborative lounge and balcony deck designed for events, networking, and lifestyle integration.

The Hyderabad launch comes amid a surge in demand for premium, flexible office spaces. In Q1 2025, Hyderabad recorded 1.82 million sq. ft. of net office absorption, nearly double that of Q1 2024. Flexible workspace demand grew by 67% year-on-year, making OFFIX’s timing ideal.

Backed by the Symbyont Group, a legacy conglomerate in real estate, manufacturing, and managed offices, OFFIX is planning further expansion with locations in Bangalore, Chennai, Mumbai, Pune, and an international launch later this year—poised to become the first Made in India coworking brand to go global.

With flexible memberships, hospitality-grade services, and a deep focus on user experience, OFFIX is where luxury meets productivity—built for those who expect more from where they work.

According to Co-Founders, Devanshika Bajpai and Manvika Gopathi, OFFIX “We have reimagined what a workspace can be—where design, service, and technology come together to support how modern professionals truly want to work. This isn’t just about desks and Wi-Fi; it’s about creating an environment that reflects ambition, encourages focus, and delivers comfort at every touchpoint. We believe your workspace should be as impressive and dynamic as the work you do.”

OFFIX Launches First Flagship Luxury Co-Office Space in Hyderabad

Hyderabad: 20th May, 2025: In a bold move set to reshape India’s flexible office sector, OFFIX, a premium co-working brand for the modern professional, has launched its first flagship location at Commerzone Raidurg, the heart of Hyderabad’s commercial hub. Positioned on the 12th floor with sweeping views of Durgam Cheruvu Lake, this luxury workspace blends global design standards with local ambition.

Conceptualised as “a luxury workspace as impressive as your work,” OFFIX offers a seamless blend of elegance, functionality, and hospitality-led service. With over 100 sq. ft. per user—more than double the Indian industry average— OFFIX sets a new benchmark in workspace quality.

Led by a team with deep experience across the UK, Europe, and India, OFFIX brings international-grade office solutions to India’s evolving professional landscape. The brand’s offerings include:

• Private executive suites with individual access control and dedicated high-speed internet.
• Dedicated relationship managers for personalized onboarding and daily support.
• A fully integrated mobile app for seamless access, booking, and services.
• An exclusive in-house artisan café partnership with Brewtiful Coffee for gourmet food and beverages.

 A collaborative lounge and balcony deck designed for events, networking, and lifestyle integration.

The Hyderabad launch comes amid a surge in demand for premium, flexible office spaces. In Q1 2025, Hyderabad recorded 1.82 million sq. ft. of net office absorption, nearly double that of Q1 2024. Flexible workspace demand grew by 67% year-on-year, making OFFIX’s timing ideal.

Backed by the Symbyont Group, a legacy conglomerate in real estate, manufacturing, and managed offices, OFFIX is planning further expansion with locations in Bangalore, Chennai, Mumbai, Pune, and an international launch later this year—poised to become the first Made in India coworking brand to go global.

With flexible memberships, hospitality-grade services, and a deep focus on user experience, OFFIX is where luxury meets productivity—built for those who expect more from where they work.

According to Co-Founders, Devanshika Bajpai and Manvika Gopathi, OFFIX “We have reimagined what a workspace can be—where design, service, and technology come together to support how modern professionals truly want to work. This isn’t just about desks and Wi-Fi; it’s about creating an environment that reflects ambition, encourages focus, and delivers comfort at every touchpoint. We believe your workspace should be as impressive and dynamic as the work you do.”

Adani Gangavaram Port highlights a new record by achieving Highest Productivity

Visakhapatnam: 20th May, 2025: Adani Gangavaram Port, the deepest and one of the most modern ports in India today set a new record in highest productivity by handling 193,588 MTs in 24 hours on 18 May 2025, surpassing its previous highest achieved in Feb 2022.

The port has been able to surpass its previous records as management has made strategic investments in infrastructure for efficient operations. Faster Railway network, Enhanced Cargo handling systems, Better Storage, and warehousing solutions have all acted as a catay for improving the vessel productivity. The port has introduced 2 additional cranes that have been commissioned in 2024.

The port expects to set further operational records and deliver Industry’s Best Services to its customers. The port has been able to surpass its previous records in its marine, railway, road, and conveyor facilities by having the right focus and investment in infrastructure. The port team’s dedication and efficiency further supports the commitment to optimizing performance and supporting the growing demands of the shipping and logistics industry

Speaking on the occasion Adani Gangavaram Port Limited management said “We are extremely delighted with this achievement. We at Adani Gangavaram Port always strive to provide the best service to our customers. We offer substantial economic benefits to Indian and International businesses combined with highly efficient port operations and evacuation systems with faster turnaround time & delivery. We are extremely happy to see the trade derive benefits from the modern deep-water infrastructure at the port.”

Minimalist Unveils B12 + Repair Complex 5.5% Face Moisturizer: A Game-Changer for Barrier Recovery and Calm, Resilient Skin

National, May 20, 2025 –Minimalist, pioneer and science-backed innovative skincare solutions brand, proudly announces the launch of its latest innovation: B12 + Repair Complex 5.5% Face Moisturizer. This advanced moisturiser is engineered to restore, soothe, and fortify the skin barrier using a synergy of pure Vitamin B12, five essential ceramides (EOP, NS, NP, AS, AG) vital lipids, and deeply hydrating Vitamin B5.

Crafted for all skin types, the lightweight, fast-absorbing formula delivers instant relief to irritated, itchy skin while rebuilding the skin’s protective layer to guard against moisture loss and daily environmental stressors. The result? A plump, resilient, and visibly calming skin.

This isn’t just a moisturizer; it’s daily skin therapy. The Minimalist B12 + Repair Complex does double duty: actively restoring the skin’s integrity from within while deeply hydrating it. Whether you’re battling post-acne redness, seasonal dryness, or simply want a stronger skin barrier, this formula adapts to your needs. Its soothing and strengthening powers make it an everyday essential for anyone seeking calmer, more resilient skin, no matter the skin type, season, or lifestyle.

Key Features of Minimalist B12 + Repair Complex 5.5% Face Moisturizer:

Vitamin B12 (Cyanocobalamin): A powerful anti-inflammatory agent that calms redness, reduces irritation and supports the repair of compromised skin barriers—ideal for sensitive or stressed skin.

Ceramides and Lipids (EOP, NS, NP, AS, AG): These ceramides with lipids work synergistically to strengthen the skin’s natural barrier, improving resilience while sealing in moisture for a long-lasting hydration.

Vitamin B5 (Panthenol): A skin-conditioning humectant penetrating deeply to replenish moisture, reduce transepidermal water loss (TEWL), and accelerate barrier recovery.

“As the skincare industry continues to advance, the focus is steadily shifting toward one of the most vital foundations of skin health — barrier repair. At Minimalist, we see this not as a trend, but a fundamental need. The B12 + Repair Complex 5.5% Moisturizer was developed to address this with precision. We’ve combined anti-inflammatory Vitamin B12 with five essential ceramides and nourishing lipids to create a formula that does more than hydrate, it actively restores and strengthens the skin from within. It’s a daily essential for anyone seeking long-term skin resilience, not just short-term relief.” said Mohit Yadav, Co-Founder, of Minimalist.

Full Ingredient List:

Water/Aqua, Cyclopentasiloxane, Glycerin, Panthenol, Hydrogenated Polyisobutene, PEG/PPG-18/18 Dimethicone, Betaine, Allantoin, Cyanocobalamin, Ceramide NP, Dipropylene Glycol, Hydrogenated Lecithin, Glyceryl Stearate, Ceramide NS, Ceramide AS, Ceramide AG, Cholesterol, Carbomer, Ceramide EOP, Sucrose Distearate, Phenoxyethanol, Pentylene Glycol, Dimethicone Crosspolymer, Magnesium Sulphate Heptahydrate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin

Jeep India emerges as India’s Most Trusted SUV Manufacturer in TRA’s Brand Trust Report 2025

Pune, May 20, 2025 – Jeep® India has once again been recognized as the Most Trusted Brand in the SUV Manufacturer category in the 15th edition of TRA’s Brand Trust Report, India Study 2025. This prestigious accolade marks Jeep’s fifth overall win, including an unprecedented four consecutive years at the top (2022, 2023, 2024, and 2025) and previously in 2019 & 2020.​

The Brand Trust Report 2025 is based on a comprehensive study conducted by TRA Research Pvt. Ltd., encompassing insights from over 2,500 consumer-influencers across 16 cities in India. The study evaluates brands on proprietary matrices of Brand Trust and Brand Desire, with over 90,000 respondent interviews conducted over the past 13 years.​

Shailesh Hazela, Managing Director & CEO, Stellantis India, stated, “This recognition is a testament to our unwavering commitment to quality and innovation. Our manufacturing facilities in Ranjangaon, Hosur, and Thiruvallur, along with our R&D centers in Chennai and Pune, embody the Stellantis Production Way, ensuring excellence at every step. India stands unique as the only country outside North America to locally produce four Jeep nameplates—Wrangler, Compass, Meridian, and Grand Cherokee—underscoring our dedication to the ‘Make in India’ initiative.”​

Commenting on the report, Kumar Priyesh, Business Head & Director- Automotive Brands, highlighted the brand’s storied heritage said,​“Jeep is not just a brand; it’s the originator of the SUV category. Our lineage is built on a legacy of adventure, freedom, and innovation. Being recognized as India’s Most Trusted SUV Brand reinforces our commitment to delivering unparalleled experiences to our customers.”​

N. Chandramouli, CEO of TRA Research, applauded the company on the significance of this recognition, “Jeep’s consistent top ranking in our Brand Trust Report reflects its deep-rooted connection with Indian consumers. Our rigorous methodology ensures that such accolades are a true reflection of public sentiment, and Jeep’s prominence is well-deserved.”​

Trust has been foundational to Jeep’s success for over 75 years. From its origins in World War II, where the Go-Anywhere, Do-Anything® Jeep® 4×4 emerged as a trusted ally for Allied soldiers, to its evolution as a peacetime workhorse, the brand has become synonymous with reliability, adventure, and strength. Jeep’s legendary capability has continued to inspire confidence, whether on rescue missions during calamities or daily adventures. In India, the brand has fostered a community driven by adventure and trust. In 2019, Jeep was recognized as India’s most trusted automobile brand in TRA’s Brand Trust Report—a recognition of the bond the brand has cultivated.