Category Archives: Business

iQOO Neo 10 to Debut Soon as India’s First Smartphone with Snapdragon 8s Gen 4

New Delhi, May 14, 2025: iQOO, the high-performance smartphone brand, is all set to redefine mobile performance with the launch of the all-new iQOO Neo 10 in India on May 26, 2025.

Targeted primarily at multitasking young professionals and early jobbers, the iQOO Neo 10 is India’s fastest smartphone in the segment1, which provides flagship-level performance, innovation and speed with its dual chip power. It is India’s first smartphone to feature the Snapdragon 8s Gen 4 processor, delivering flagship-grade speed and efficiency. Paired with iQOO’s proprietary SuperComputing Chip Q1, it boasts an impressive AnTuTu benchmark score of over 2.42 million, redefining expectations in its segment. The smartphone also features the segment’s only 144fps gaming in a smartphone2, with a massive 7000mm2 Vapour Cooling Chamber.

The Neo 10 is also India’s slimmest smartphone3 with a 7000mAh battery, measuring just 0.809 cm in thickness. Combined with 120W FlashCharge, it supports users who are constantly navigating work and their daily lives.

For an immersive experience, it features the segment’s brightest 1.5K 144Hz AMOLED display smartphone4 with a peak screen brightness of 5500 nits. iQOO Neo 10 packs a 50MP Sony IMX882 OIS camera, 8MP ultra wide, and a 32MP front camera, with 4K video at 60FPS both rear and front for pro-level shots and videos. It will launch in two color variants: Inferno Red and Titanium Chrome.

Continuing iQOO’s commitment to ‘Make in India’, iQOO Neo 10 will be manufactured at vivo’s Greater Noida facility. Also, to ensure a hassle-free after-sales service experience to its valued customers, iQOO customers can now visit any of the 670+ company-owned service centers located across the country.

RAH Infotech Collaborates with ViewSonic to Accelerate India’s Visual Innovation and Digital Transformation Journey

NEW DELHI, India – May 14, 2025

RAH Infotech, India’s leading value-added distributor in the digital transformation and critical IT infrastructure space, today announced a strategic partnership with ViewSonic, a global leader in visual display solutions. This collaboration aims to cater to India’s rapidly evolving digital ecosystem by delivering cutting-edge visual technology solutions across education, enterprise, government, and high-tech industry segments.

With this partnership, RAH Infotech will leverage its robust partner ecosystem and pan-India distribution network to bring ViewSonic’s innovative portfolio, ranging from interactive flat panels to projectors to a wider audience . The alliance reinforces RAH Infotech’s positioning not just as a networking and security distributor, but as a holistic value added distributor with strong focus on next-gen technologies in critical infrastructure, digital transformation, and high-impact verticals.

Mr. Ashok Kumar, MD and Founder at RAH Infotech, expressing his enthusiasm about the partnership, said, “We are delighted to collaborate with ViewSonic, the No. 1 IFP brand for the last five years in terms of market share – a name synonymous with innovation and visual excellence. At RAH Infotech, we’ve been consistently working towards building a strong technology portfolio that addresses the evolving needs of digital-first enterprises and institutions. This partnership strengthens our value proposition in delivering cutting-edge visual communication solutions that are vital in today’s hybrid, connected world – be it classrooms, corporate boardrooms, control centers, or command hubs. With our deep expertise in critical IT infrastructure and a growing presence in Government and Hi-Tech verticals, we are confident that this collaboration will drive tangible outcomes for our partners and end customers alike.”

This collaboration is a step toward enhancing both organizations’ ability to serve India’s technology-driven future, with a shared commitment to innovation, reach, and reliability.

Mr. Muneer Ahmad, Vice President, Sales and Marketing-AV at ViewSonic, added, “At ViewSonic, we believe that impactful visual solutions play a critical role in driving digital transformation. Our collaboration with RAH Infotech aligns with our strategic focus on bringing immersive and intelligent display technologies to the forefront of India’s innovation landscape. With RAH’s proven track record in sales enablement and their ability to navigate complex B2B environments, we are confident that this partnership will create new opportunities and deliver exceptional value for our customers and partners across the country.”

RAH Infotech offers a comprehensive range of solutions to effectively manage data, network, security, regulatory environment, or operating sector through an integrated ecosystem. The company’s distribution and reseller program nurtures partners to ensure their success. RAH Infotech has always been focused on developing a strong partner ecosystem by aligning its business with emerging technologies that are reflected in its product portfolio.

Veritas Partners with edForce to Elevate Data Protection and Cyber Resilience Training in India

India, 14th May 2025 — Veritas Technologies, headquartered in Santa Clara, California, a global leader in data protection and cyber resilience solutions, is pleased to announce its strategic partnership with edForce, a premier Workforce Upskilling Accelerator based in Bengaluru, India. This collaboration aims to provide cutting-edge training in data protection and management, enabling businesses across India to meet growing cybersecurity challenges head-on.

Veritas, trusted by 91% of Fortune 100 companies, is recognized globally for its industry-leading solutions in data backup, disaster recovery, and multi-cloud data management. As organizations increasingly adopt digital transformation strategies, data breaches and cyberattacks have become more prevalent, highlighting the importance of secure data management. The global cybercrime market is projected to cost businesses $10.5 trillion annually by 2025, and the demand for data protection professionals is on the rise globally.

The partnership between Veritas and edForce will provide enterprises in India with comprehensive training programs covering essential topics such as data backup, disaster recovery, data governance, and multi-cloud management. As cyber threats become more sophisticated, these programs will ensure that businesses remain ahead of the curve by implementing effective data protection measures.

Ravi Kaklasaria, Co-founder & CEO of edForce, added: “We are honored to partner with Veritas, a name synonymous with data protection excellence. This collaboration significantly enhances our ability to offer state-of-the-art training and certification programs in data security and cyber resilience. Our goal is to bridge the skills gap and equip professionals with the knowledge and tools they need to secure critical enterprise data and lead their organizations through successful digital transformations”.

This collaboration will empower professionals in industries such as finance, healthcare, retail, and manufacturing to optimize their data protection strategies, reduce the risk of data breaches, and maintain compliance with regulatory requirements. By addressing the critical skills shortage in cybersecurity and data management, Veritas and edForce are committed to building a stronger, more secure digital future for enterprises in India.

Magma General Insurance partners with Toyota Tsusho Insurance Broker India to expand Passenger Vehicle penetration

Mumbai, 14th May 2025: Magma General Insurance Limited (Magma) (erstwhile Magma HDI General Insurance Company Limited), a leading name in India’s general insurance sector, has announced a strategic partnership with Toyota Tsusho Insurance Broker India Pvt. Ltd. (TTIBI), marking a significant step towards expanding its footprint in the passenger car insurance segment.

Toyota Tsusho Insurance Broker India Pvt. Ltd. will distribute Magma’s comprehensive motor insurance products for private and commercial passenger vehicles through its 150 dealer network. The partnership aims to make Magma’s motor insurance offerings—covering accidents, theft, natural disasters, and third-party liabilities – more accessible and efficient for customers.

Sharing his thoughts on the partnership, Mr. Rajive Kumaraswami, Managing Director and CEO of Magma General Insurance Limited, said “We are delighted to join hands with Toyota Tsusho Insurance Broker India. This partnership is a strategic move to strengthen our business in the passenger car segment, particularly private cars. With our shared values of integrity, fairness, and trust, we are confident that this partnership will enable us to deliver an exceptional service experience to our customers.”

Mr. Takayuki Ueda San, Managing Director and CEO of Toyota Tsusho Insurance Broker India Pvt. Ltd; added, “We are committed to enhancing insurance penetration by offering reliable and high-quality solutions in association with trusted partners like Magma. This tie-up enables us to deliver superior products and a premium experience to our customers.”

This collaboration reinforces Magma General Insurance’s commitment to customer-centric growth and market expansion. Together with TTIBI, the company aims to simplify access to quality motor insurance across India.

MediaTek Delivers More Flagship-Class Experiences with Dimensity 9400e Mobile Platform

HSINCHU, Taiwan – May 14, 2025 – Today, MediaTek unveiled its latest chipset in the flagship space, the MediaTek Dimensity 9400e. Featuring the company’s advanced All Big Core architecture, the Dimensity 9400e is the latest addition to MediaTek’s family of flagship-class processors, providing a wider variety of options and functionality for device makers, and delivering exceptional performance and energy efficiency for outstanding artificial intelligence, connectivity, imaging, and gaming for users.

“With the launch of the MediaTek Dimensity 9400e, we are expanding our family of leading mobile platforms to ensure both device makers and users can select from a larger range of flagship experiences than ever before,” said Dr. Yenchi Lee, General Manager of MediaTek’s Wireless Communications Business Unit. “We remain committed to exceeding expectations in top-tier performance, energy efficiency, and AI capabilities by combining powerful hardware with advanced MediaTek-driven technologies.”

Built on TSMC’s third-generation 4nm process, the MediaTek Dimensity 9400e features an All Big Core CPU architecture, including four Cortex-X4 super cores with clock speeds of up to 3.4GHz and four Cortex-A720 big cores with clock speeds of 2.0GHz. This robust architecture easily meets the performance demands of multitasking and complex applications while maintaining excellent energy efficiency. The chipset is equipped with a flagship 12-core GPU, Immortalis-G720, providing powerful graphics rendering capabilities for smartphone enthusiasts and gamers. Additionally, it supports hardware-level mobile ray tracing technology, delivering outstanding performance and console-level global illumination effects to significantly enhance gaming immersion.

With MediaTek HyperEngine technology, the Dimensity 9400e allows gaming enthusiasts to enjoy smooth, long-lasting, and responsive gaming experiences. The chipset supports MediaTek Adaptive Gaming Technology (MAGT 2.0), enabling real-time performance scheduling between the chipset and gaming applications for excellent high-frame-rate stability and low power consumption. Furthermore, the Dimensity 9400e supports MediaTek Frame Rate Converter (MFRC 2.0+), which can reduce power consumption by up to 40% when enabled.

The Dimensity 9400e supports the latest MediaTek NeuroPilot SDK, enabling generative AI applications and services to deliver fast, personalized, and secure experiences. It features enhanced inference decoding technology (SpD+), accelerating the computational efficiency of large language models. It also supports global mainstream large language models and small language models, enabling on-device operation of DeepSeek-R1-Distill (Qwen1.5B/Llama7B/Llama8B) models, as well as Gemini Nano with Multimodality, LLaVA-1.5 7B, and more.

The MediaTek Dimensity 9400e is equipped with a flagship 18-bit RAW ISP, supporting AI semantic segmentation video engines capable of 16-layer image semantic segmentation. It also supports high- dynamic noise reduction for recordings with three microphones. Leveraging advanced image and audio capture technologies, the chipset delivers professional-grade video recording effects for smartphone photography enthusiasts.

Key features of the MediaTek Dimensity 9400e mobile chipset include:

• Bluetooth connection range between phones up to 5km within line of sight
• Sub-6GHz four-carrier aggregation (4CC-CA) with theoretical peak network download speeds of up to 7Gbps
• Wi-Fi 7 tri-band concurrency (5 data streams) with theoretical peak transmission speeds of up to 7.3Gbps
• MediaTek 5G UltraSave 3.0 power-saving technology
• Multi-mode dual-SIM dual-active functionality

Top Factors Driving Growth in the Europe Data Center Market

The Europe Data Center Market is experiencing robust growth, driven by several technological, economic, and regulatory factors. As the demand for data storage, cloud services, and computing power rises across industries, the importance of data centers in Europe continues to increase. In this blog, we will explore the key drivers behind the expansion of the Europe Data Center Market, based on recent insights and trends analyzed by Fairfield Market Research.

1. Rapid Growth of Data Consumption and Digitalization
One of the most prominent factors propelling the Europe Data Center Market is the increasing demand for data consumption and digital services. As businesses and consumers continue to rely heavily on digital platforms, the need for cloud services, online storage, and real-time data processing is more essential than ever. Digitalization is not limited to any single sector but spans across healthcare, finance, retail, manufacturing, and more. With the volume of data being generated, processed, and stored on a daily basis reaching unprecedented levels, data centers have become the backbone of the digital economy in Europe.
Fairfield Market Research highlights that this surge in data consumption is accelerating the demand for more robust and expansive data centers to support this infrastructure. From enterprise solutions to end-users, every sector requires high-performance data processing and storage capabilities to meet the growing digital needs.

 2. Cloud Computing Expansion
The rapid adoption of cloud computing services is another significant factor driving the growth of the Europe Data Center Market. With organizations looking to reduce capital expenditures by outsourcing IT infrastructure, cloud computing offers a cost-effective solution. Europe’s cloud market has been expanding rapidly, and this growth directly influences the data center industry. As businesses increasingly migrate their operations to cloud platforms like AWS, Microsoft Azure, and Google Cloud, the need for reliable, secure, and scalable data centers grows accordingly.

 The expansion of public and private cloud infrastructure in Europe is expected to continue at a strong pace. Fairfield Market Research reports that this is contributing to the increasing demand for both large-scale hyperscale data centers and smaller, more flexible edge data centers. These data centers are crucial in ensuring data availability, minimizing latency, and supporting cloud-based applications.

 3. Emergence of Edge Computing
Edge computing is another trend reshaping the Europe Data Center Market. By processing data closer to the source of generation (such as IoT devices, sensors, and mobile networks), edge computing reduces the latency that can occur when data has to travel long distances to central data centers. As more businesses adopt IoT and other technologies that require real-time data processing, edge computing is becoming a vital component in modern IT infrastructure.

 Fairfield Market Research notes that Europe is experiencing rapid adoption of edge computing, which has led to the growth of micro data centers and localized data centers in remote and underserved areas. This trend ensures that data can be processed and delivered faster and more efficiently, further stimulating the growth of the Europe Data Center Market.

 4. 5G Deployment
5G networks are expected to revolutionize mobile communications and internet speeds, leading to the demand for data centers that can handle the increased traffic and data processing requirements. As 5G deployment spreads across Europe, data centers are playing a key role in supporting this network infrastructure. With the increased speed, bandwidth, and reliability offered by 5G, there will be a massive surge in data generation and consumption.

 The Europe Data Center Market is anticipated to benefit greatly from the 5G rollout, as the infrastructure required to support 5G networks relies heavily on data centers to store, process, and manage vast amounts of data. Fairfield Market Research emphasizes that telecom companies and other stakeholders in Europe are investing heavily in the development of 5G-enabled data centers to ensure seamless connectivity and high-performance networks.

 5. Sustainability and Energy Efficiency Demands
As the world continues to focus on sustainability and reducing carbon footprints, the data center industry has come under increasing scrutiny for its energy consumption. However, the European data center industry is responding positively by adopting green technologies and sustainable practices. Data center operators in Europe are increasingly investing in renewable energy sources such as wind, solar, and hydroelectric power to reduce their reliance on fossil fuels and decrease their environmental impact.

 In addition to the use of renewable energy, energy-efficient cooling solutions and advanced cooling technologies are also being incorporated into data center designs. Fairfield Market Research predicts that these sustainability trends will continue to gain traction, with green certifications and environmental regulations pushing the industry towards more eco-friendly operations. This growing emphasis on sustainability is expected to further fuel the expansion of the Europe Data Center Market as organizations prioritize environmentally conscious infrastructure.

 6. Government Initiatives and Regulatory Support
Europe has become one of the most favorable regions for data center investments due to its supportive regulatory environment. Several European governments have introduced policies and incentives to attract data center operators and developers. These policies are designed to create favorable conditions for business operations, including tax incentives, subsidies for green technologies, and initiatives for regional development.

 The European Union’s regulations related to data protection, such as the General Data Protection Regulation (GDPR), have also had a significant impact on the Europe Data Center Market. As data security becomes more critical, data centers must comply with strict regulatory frameworks to ensure the protection of sensitive data. These regulations have prompted organizations to invest in data centers that meet the highest standards of security and compliance.

 7. Demand for Data Security and Privacy
As data breaches and cyber threats become more prevalent, the demand for secure data storage and processing has never been higher. Data centers are essential in ensuring data security and privacy, offering robust measures such as encryption, multi-factor authentication, and disaster recovery plans. With GDPR and other data protection laws in place across Europe, businesses are increasingly relying on certified data centers to maintain the privacy and security of their operations.

 Fairfield Market Research has identified this growing demand for secure and compliant data centers as a significant driver of market growth. As industries become more digitized, securing customer data, intellectual property, and other sensitive information remains a top priority, making the Europe Data Center Market a critical component of the digital infrastructure.

 8. Mergers, Acquisitions, and Strategic Partnerships
To stay competitive in the rapidly evolving landscape, several key players in the Europe Data Center Market are engaging in mergers, acquisitions, and partnerships. These strategic moves enable companies to expand their market reach, enhance technological capabilities, and meet growing demand for data processing and storage services.

 Fairfield Market Research indicates that the increasing consolidation of the data center industry will lead to the emergence of larger, more resourceful players capable of investing in cutting-edge technologies. This trend is expected to create a more competitive and dynamic market, which will further drive growth in the Europe Data Center Market.

 The Europe Data Center Market is set to continue its upward trajectory, driven by the expansion of cloud computing, the rise of edge computing, 5G networks, sustainability initiatives, and government support. As businesses and consumers demand more data storage and processing capabilities, data centers are becoming a crucial element of Europe’s digital infrastructure. According to insights from Fairfield Market Research, these factors will shape the future of the Europe Data Center Market, creating ample opportunities for growth and innovation in the coming years.

Sterling Tools Partners with the UK’s Advanced Electric Machines to produce Magnet Free Motors in India

India, May 14, 2025: Sterling Tools Limited, one of the leading automotive component manufacturers in India and the market leader in Motor Control Units (MCUs) , has, through its Sterling Gtake (SGEM) subsidiary, forayed into the development, manufacturing and marketing of Rare Earth Magnet-Free traction motors for electric vehicles. The company has signed a Technology Licensing Agreement with Advanced Electric Machines (AEM) Ltd, UK to manufacture these motors at its plant in Faridabad. The patented AEM technology will enable SGEM to offer customers Magnet-Free motors that offer market-leading performance without any weight or size penalty.

By introducing a mature and commercially viable Rare Earth Magnet-Free technology, SGEM will offer its customers an alternative to the China dependent permanent magnet supply chain. Through this Technology Licensing Agreement, SGEM will serve all segments of the traction motors market that is expected to grow to approx. Rs 15,000cr by 2030. The business plan also calls for the joint development of integrated motor and controller solutions. By producing these motors domestically, Sterling Tools aims to drive import substitution and reduce reliance on permanent magnets, aligning with the Atmanirbhar Bharat vision and supporting the Make in India initiative. The development will empower Indian companies and other suppliers to access advanced technology locally, building a self-reliant ecosystem for the auto industry.

Commenting on the partnership, Anil Aggarwal, Chairman, Sterling Tools Limited, said, “Sterling’s foray into Rare Earth Magnet-Free motors demonstrates the Group’s commitment to being a technology leader and an industry pioneer. We are expanding beyond MCUs to being a complete solution provider and meeting the EV Industry’s growing demand for advanced technology. EV sub-systems are being increasingly consolidated into multifunction units and Sterling will also offer our customers integrated motor and controller solutions. The Sterling Group will continue to extend excellent technical and application support to its customers to help drive greater adoption of EVs in India.

“The diversification into Rare Earth Magnet-Free motors is in line with Sterling’s ambition to develop Powertrain expertise to serve the Indian Auto Industry. Sterling Tools plans to further expand the local manufacturing of EV Solutions, strengthening India’s industrial supply chain. With the EV market poised for significant growth, this partnership is well-timed to capitalize on emerging opportunities while contributing to a sustainable future.”

Dr. James Widmer, Co-Founder & Chief Executive Officer of Advanced Electric Machines, said, “India’s automotive and zero-emission manufacturing market offers immense potential for growth and innovation. Through our partnership with Sterling Tools, we are bringing our proven expertise in magnet-free motors to Indian customers across a wide range of vehicle categories. Together, we can create high-quality powertrain solutions that cater to India’s growing need to reduce its tailpipe emissions, while also supporting the country’s self-reliance and sustainability goals.

This agreement is a culmination of a strong relationship between the two companies, and we have worked with SGEM over several years to understand the Indian market and develop the local supply chain. We are now ready to hit the ground running and to contribute to India’s quest for sustainability.”

Curefoods Acquires Pan-India Rights for Krispy Kreme; To Expand Brand’s Footprint in North India

Bengaluru, 14th May 2025: Curefoods, has acquired pan-India rights for Krispy Kreme— the global doughnut and coffee brand. The move marks Curefoods’ strategic expansion into the northern region of the country, enabling it to scale Krispy Kreme’s footprint across India.

Previously holding exclusive distribution rights for South India, this acquisition includes a takeover of 11 Krispy Kreme stores in Delhi NCR, comprising 7 physical retail outlets and 4 cloud kitchens, in areas such as Worldmark Aerocity, Select City Walk Mall Saket, Ambience Mall Gurgaon, Promenade Mall Vasant Kunj, and Mall of India Noida, among others.

With this expansion, Curefoods now operates over 100 Krispy Kreme outlets across the country—a mix of dine-in stores and cloud kitchens.

Ankit Nagori, Founder, Curefoods, said, “This marks a pivotal step in Krispy Kreme’s India journey. With full national rights now under our umbrella, we are excited to build a unified strategy for brand growth, customer experience, and innovation across the country. Delhi NCR is the beginning, and we are committed to scaling Krispy Kreme in a way that’s sustainable, accessible, and exciting for our consumers.”

While this announcement marks an entry into North India, Curefoods has also outlined plans to deepen its presence across other parts of the country in the future, including western markets like Mumbai.

The acquisition underscores Curefoods’ long-term vision of bringing globally loved food brands closer to Indian audiences by leveraging its deep distribution networks, operational agility, and consumer insights.

6 Sandals You’ll Want to Live in This Summer

Sun’s out, toes out. This season, summer style is getting a breezy upgrade—and it starts from the ground up. Whether you’re dashing to last-minute brunches, dancing through destination weddings, or chasing golden hour down city lanes, your sandals should be doing more than keeping up—they should be leading the way.

From artisanal accents to barely-there neutrals, we’ve rounded up six summer-perfect pairs that promise comfort, ease, and just the right amount of drama. One pair, however, leads the pack with its quiet confidence and wear-anywhere charm.

1. Camille Sandal by Bata

The understated icon of the season. Bata’s Camille isn’t just another strappy sandal—it’s the kind you forget you’re wearing until someone stops to compliment them. Crafted with the brand’s signature comfort sole and elevated with minimalist, all-occasion detailing, Camille slips seamlessly from daytime polish to night-out ease.

With its feather-light feel and sleek silhouette, it’s the pair you’ll find yourself reaching for again and again—proof that the most powerful style statements are often the quietest. Bata might be the legacy name here, but this sandal proves it’s also leading the future of fashion-meets-function.

2. Mochi’s Coral Criss-Cross Flats

Mochi’s Coral Criss-Cross Flats are the perfect blend of cheer and comfort for your summer wardrobe. The vibrant coral hue adds a burst of sunshine to any outfit, while the sleek criss-cross design ensures a snug, stylish fit. Lightweight and easy to slip on, they pair effortlessly with denim shorts, flowy dresses, or casual kurtas.

Whether you’re strolling through markets or heading to brunch, these flats promise to keep your look bright, breezy, and effortlessly chic.

3. Metro’s Braided Tan Sliders

Metro’s braided tan sliders are the epitome of effortless style and everyday comfort. Featuring a beautifully woven design and a neutral tan shade, they pair seamlessly with everything from denim to flowy dresses. The easy slip-on style and cushioned footbed make them perfect for casual outings, lazy brunches, or strolls through summer markets. With a rustic yet refined charm, these sliders bring a touch of artisanal elegance to your wardrobe, blending versatility with a relaxed, earthy vibe.

4. Inc.5’s Gold-Tone Wedge Sandals

For a subtle touch of glamour, Inc.5’s gold-tone wedge sandals are your go-to choice this summer. With a gentle lift that flatters without straining your feet, these sandals offer the perfect balance of style and comfort. Their shimmering finish adds just the right amount of elegance for festive evenings, rooftop dinners, or weekend getaways.

Lightweight and versatile, they pair effortlessly with dresses, skirts, and even smart casuals—making them a must-have for every fashion-forward wardrobe.

5. Fizzy Goblet’s Embroidered Strap Sandals

Fizzy Goblet’s Embroidered Strap Sandals bring a burst of handcrafted charm to your summer wardrobe. Inspired by traditional Indian artistry, these sandals feature vibrant embroidered details that add a playful, artisanal edge to any outfit. Designed for comfort and style, they pair effortlessly with flowy kurtas, linen trousers, or even denim skirts.

Perfect for brunches, vacations, or casual outings, they offer a fresh, colourful twist that turns every step into a statement. Walk in culture, wrapped in couture.

6. Solethreads Breezy Slides

Solethreads Breezy Slides are the ultimate go-to for eco-conscious fashion lovers. Crafted with a recycled sole and ergonomic footbed, they deliver superior comfort without compromising on style. Their minimalistic design, lightweight feel, and slip-on ease make them perfect for sunny strolls, casual outings, or lazy beach days.

With a focus on sustainability and everyday functionality, Breezy Slides prove that you don’t have to choose between looking good and doing good. Step into effortless style with a lighter footprint.

In the world of summer sandals, comfort is key—but style? Non-negotiable. Whether you’re team neutrals or love a flash of flair, these six pairs bring their A-game to every sun-drenched plan. But if you’re looking for a front-runner that balances elegance, comfort, and versatility like no other, Camille by Bata might just be the season’s most effortless win.

Finnair becomes the first airline globally to create a ‘Native Order’ powered by Amadeus technology

New Delhi, 14 May 2025: Leading Nordic airline, Finnair, has gone live with the world’s first ‘Native Order’, as it continues to pioneer the industry with digital innovations and modern retailing capabilities.

 On Monday 5 May, Finnair’s CEO, Turkka Kuusisto, created the first native order in the world, on Finnair.com – Finland’s largest eCommerce store – booking a flight from Finnair’s Helsinki hub to London Heathrow.

 Native orders are a foundational retailing capability that allow airlines to manage customer orders directly in a single record – aligned with IATA One Order directives – and a cornerstone for the traveler centric retailing transformation in the airline industry.

 As the first airline globally to transition to this new model, Finnair is spearheading the industry-wide technology transformation from PNRs to ‘Offers and Orders’, paving the way for modern retailing and ultimately, a better experience for airline customers.

 Finnair partnered with Amadeus, leading travel technology provider, to become the launch customer for Amadeus Nevio, an Offer and Order based solution built on modular and open technology. This collaboration reinforces Amadeus’ commitment to delivering advanced retailing capabilities and the company’s readiness to support pioneering airlines, like Finnair, with the transformation to offers and orders.

 The move marks an important step in the transition from the Passenger Name Records (PNRs) and e-tickets issued today, towards the new Offers and Orders model. Bringing together all the necessary information, from flight details, services, preferences and personal information, an order will now combine the currently separate documents to create a simple, integrated customer record.

 By doing this, Finnair aims to further modernise and simplify its processes across customer journeys, while also facilitating easier communication between the airline and its partners.

 Other benefits of this industry-leading move include the ability to create personalised, frictionless experiences for customers at every touchpoint, giving Finnair the freedom, agility and security to transform, differentiate, and boost its business.

 Tiina Vesterinen, Finnair VP Digital Customer and Revenue, said: “The move to Offers and Orders supports our move towards modern retailing, enabling, for example, dynamic product bundles and enhanced ancillary sales, and improved relevancy to customers with personalisation in the future.”

 “This is a massive technological transformation, where everything changes: architecture, integration, data, applications, processes, ways of working. However, it is even more of a business transformation enabling us to re-think how we best serve our customers in the digital channels.”

 “We are excited about the opportunities that the change brings us and encourage all the parties in the industry to join the transformation.”

 Cyril Tetaz, EVP Airline Solutions at Amadeus, commented: “Amadeus and Finnair have reached a key milestone in delivering more traveler-centric air travel by implementing a single order management system.”

 “This innovation brings the shopping basket concept to the airline industry, connecting any travel service such as air, transfer, or hotel into a single record. Orders are the foundation that enable a truly connected journey. This is a significant step forward in the retailing transformation and showcases our commitment to investing in and delivering advanced technology solutions for our customers. We’re turning vision into reality.”

 Finnair has been successfully driving direct engagement and modernized distribution for years, successfully driving the New Distribution Capability (NDC) adoption across markets.
Having invested in direct channels and NDC (New Distribution Capability), Finnair aspires to transition to modern digital distribution enabling customers to choose relevant services for their travel according to their needs and preferences.

 With further advancements expected in the coming years, Finnair aims to bring further value to its business and customers in each phase of the programme.