Category Archives: Business

Lux Cozi steps boldly into Women’s Wear with Pynk – A new chapter in comfort and confidence from Lux Industries

Mumbai, National, 9th May 2025: Lux Industries Limited, a trusted name in Indian hosiery for over five decades, proudly announced today, its foray into women’s wear with the launch of Pynk—a brand that reflects the dynamic rhythm of today’s woman. Drawing from its legacy of quality craftsmanship, Lux Cozi now brings that same promise to the evolving world of women’s apparel. Inspired by the idea of fluid femininity, Pynk is not just a brand – it is a mindset. At its heart lies a powerful belief: that every woman deserves to move freely through life, seamlessly blending ambition, love, and self-expression. With products that are thoughtfully designed and meticulously crafted, Pynk celebrates the art of balance—between work and play, strength and softness, ambition and emotion. To this effect, the brand has launched a new TVC and taken on board Actor Shraddha Kapoor as the brand ambassador and launched a 360-degree campaign titled Work. Pynk. Play. which has been created by Rediffusion Brand Solutions Pvt. Ltd. and directed by Abhishek Varman.

Mr. Ashok Kumar Todi, Chairman, Lux Industries, stated, “At Lux Industries, we have always believed in anticipating market shifts and evolving with consumer aspirations. The launch of Pynk marks a significant milestone in our growth journey – bringing our trusted legacy into the fast-growing women’s wear category. With Pynk, we aim to establish a powerful new vertical within the Lux Cozi portfolio. It reflects our strategic intent to build meaningful brands for a new India.”

Speaking on the association & the launch of the new range from Pynk, Mr. Saket Todi, Executive Director, Lux Industries said “With Pynk, we are building more than just another product line, it is an ultimate mix of core and fashion, which makes our product range a benchmark in the industry. Backed by our five-decade legacy in hosiery and deep market insights, we see Pynk as a strategic growth engine that will help us unlock new consumer segments and drive ₹800 crore in revenue over the next five years. We have 20 varieties of products under Pynk currently and within 5 months we have a target of 100 varieties. We are creating a movement rooted in comfort, confidence, and contemporary design for the modern Indian woman. The design language, the advertisements are an industry first. Pynk will echo the emotions of every girl and their bond with their mothers in different stages of life. With every stitch, every silhouette, we have tried to echo her journey. Pynk is about celebrating her choices, her confidence, and most importantly, her comfort. It is a bold yet natural extension of our journey, and a reflection of Lux Cozi’s ability to evolve with the aspirations of India.”

Brand ambassador, Shraddha Kapoor on her association with Lux Cozi Pynk, “I am thrilled to be a part of the Lux Cozi Pynk journey. Whether I am heading to a shoot or just spending time with myself or my friends, I want to feel good about what I wear—and that is what Pynk is all about. It is comfort that moves with you, style that speaks for you. I love how it blends everyday ease with a sharp, modern vibe. It is more than fashion—it is a statement.”

With a marketing investment attuned to INR 27 crores, Pynk will hit around 1600 movie screens across the country. Followed by television commercials, digital, innovative hoardings, airports life size Shraddha Kapoor glow screens. Besides engaging around 600 social media influencers to promote the brand.

Thought behind the campaign:

A future-forward brand that moves ahead of the curve, just like the women it celebrates. Today’s woman juggles ambition, emotion, and responsibility with effortless grace. She takes one step towards her dreams and another towards her loved ones — always moving, always balancing. Through the lens of Shraddha Kapoor, the brand ambassador, our narrative reflects the everyday strength and elegance of Indian women. Pynk is Lux Cozi’s tribute to their journey, their resilience, and their pride, wanting every woman to look at Pynk and say, “That’s me.”

The Storyline of the Ad:

The film tells the story of a young woman torn between two paths — her passion for dance and her mother’s dream of a successful corporate career. Instead of choosing one, she decides to pursue both. By day, she excels at work; by night, she embraces her love for dance. It is a celebration of modern women who does not compromise — they create their own path, balancing ambition and emotion with grace. It is a tribute to every woman who takes one step toward her dreams and another toward the ones she loves. That’s the spirit of Pynk.

Design brief around the logo and products:

Objective:

To create a visual identity that captures the essence of PYNK. The logo and product design reflects her energy, grace, and emotional strength.

Brand Essence:

PYNK embodies the vibrant, unstoppable spirit of today’s young women — fearless, passionate, and purpose-driven. She is as ambitious as she is grounded, leading with both heart and strength.

Logo Direction:

• The logo features a fluid, free-flowing form to represent movement, freedom, and adaptability — core attributes of the PYNK woman
• The design is modern, expressive, and confident, avoiding clichés or over-feminization

This Pynk logo is a tribute to feminine energy. Soft pink tones evoke grace and femininity, while the rounded, flowing font reflects the elegance and ease of the product itself. A heart shape, unique element inspired by the anatomy of legs, symbolizes product reflection. The stitch-inspired line in the letter ‘P’ subtly nods to craftsmanship and attention to detail.

Product Design Considerations:

• Products reflect comfort in motion, without compromising on style
• The visual language across leggings and packaging aligns with the brand’s empowering and contemporary tone.
• Use of bold yet elegant design cues — nothing overly ornamental, but every element intentional and meaningful

Pramod Sharma, National Creative Director, Rediffusion Brand Solutions Pvt Ltd, stated, “Pynk” is a future looking women wear brand. It is a step forward than other leggings brands.  It is an ode to the woman of today, who handle their career, their dreams, and their family’s aspirations together. That too, proudly. Their one step moves towards their aspirations and the second takes care of their loved ones too. The film through Shradha Kapoor is a story of women of India. It is our tribute to their journey, their strength, and their grace. We want every woman to see herself in Pynk.”

Titomic Signs Strategic Collaboration Agreement with DNV to Achieve Global Maritime and Oil & Gas Industry Certification

Titomic Limited (ASX: TTT) (‘Titomic’ or ‘Company’), a global leader in Titomic Kinetic Fusion™, a cold spray additive manufacturing process, is pleased to announce a strategic collaboration agreement with DNV, one of the world’s foremost assurance and risk management providers. This partnership will advance Titomic’s efforts to obtain certifications for its advanced coating and repair technologies across the Oil & Gas and Maritime sectors.

A primary objective of the collaboration is to achieve qualification under the NORSOK M-501 standard, a globally respected benchmark for surface preparation and protective coating of offshore installations developed by the Norwegian petroleum industry. This certification—alongside engagement with other leading classification societies such as Lloyd’s Register, ABS, and Bureau Veritas—will validate the Titomic Kinetic FusionTM cold spray additive manufacturing technology for high-performance, corrosion-resistant applications in harsh marine and offshore environments.

Klaas Rozema, President of Titomic EMEA, commented:
“This agreement with DNV marks a significant step forward for Titomic as we expand into the global energy and maritime markets. NORSOK M-501 and related maritime certifications will enable Titomic Kinetic Fusion™ to be recognized for Thermal Spray Aluminum (TSA) repairs, surface protection of field welds, and restoration of marine hulls, ballast tanks, subsea infrastructure, and pipeline systems. Working with DNV ensures our technology is held to the highest international standards.”

With rising global demand for asset integrity, corrosion mitigation, and extended lifecycle solutions, Titomic’s non-thermal, portable Kinetic Fusion cold spray process offers significant operational advantages over traditional welding or heat-based coating methods. These include reduction in repair downtime, on-site applicability, and enhanced safety—critical for the remote conditions often encountered in oil rigs, ships, ports, and subsea installations.

Jim Simpson, CEO and Managing Director of Titomic, added:

“This collaboration reinforces Titomic’s commitment to delivering practical, efficient, and reliable repair solutions for mission-critical infrastructure. Our Titomic Kinetic Fusion™ technology is not only easy to deploy on-site, but it also allows for rapid repairs, minimal downtime, and extended operational life of high-value assets. The process is highly material-efficient, using only the required powder with minimal waste, and offers a cost-effective alternative to traditional methods—especially in remote or offshore environments where speed and precision are essential.”

This initiative supports Titomic’s broader strategy to offer certified, sustainable solutions for the repair, refurbishment, and protection of critical infrastructure—further strengthening the company’s presence across global shipbuilding, offshore energy, and industrial asset management markets.

Samsung Set to Unveil Galaxy S25 Edge Globally on May 13

Bengaluru, India – May 8, 2025: Over the last decade, smartphones have undergone a remarkable transformation — becoming more powerful and intelligent than ever before. As the advent of mobile AI has raised the bar for what these devices can achieve, so have our expectations for peak performance. Integrating AI has fundamentally reshaped mobile experiences, turning smartphones from convenient tools into indispensable companions for connection, creativity and productivity. As our reliance on these devices grows, so do our expectations for them to be portable and lightweight without sacrificing power and innovation.

We’re constantly striving to understand our users’ evolving needs, innovating to bring them what they’re looking for. By pushing the boundaries of mobile technology, we’re going beyond what users expect and opening up new possibilities. The latest addition to the Galaxy S series is both a powerful AI companion and an engineering marvel, merging flagship-level performance with superior portability.

This is more than a slim smartphone. Every curve, contour and component reflects a breakthrough in precise engineering to create a premium experience worthy of the S series name. The Galaxy S25 Edge not only sets a new standard for what you can achieve with your smartphone — but it also unlocks a new era of growth for the mobile industry.

As the newest edition to the Galaxy S25 series, the Galaxy S25 Edge embodies the ultimate camera experience — and takes it one step further with mobile AI that empowers users to reach new creative realms in every aspect of mobile photography, from capturing to editing and sharing. Even with its slim form, the Galaxy S25 Edge’s 200MP wide lens continues Galaxy’s iconic camera experience, delivering pro-grade capabilities to intuitively capture the world around you. And thanks to Galaxy AI, the camera transforms into a smart lens that helps recognize what matters to create new memories.

Viswam.AI launches Summer of AI, an internship program to train 1 lakh AI Engineers and create world’s first Telugu LLM

Hyderabad, 8th May 2025: Sata Sahasra Yagam, the flagship internship by Viswam.AI, aims to empower 1 lakh engineering students with AI skills across Telangana and Andhra Pradesh while developing the world’s first Telugu Large Language Model (LLM). The month-long program, structured in collaboration with IIIT Hyderabad, Swecha, Meta, HySEA, Ozonetel and others, begins on May 15, 2025. Over four weeks, participants will gain expertise in AI/ML fundamentals, data preparation, model building, and deployment, culminating in contributions to a community-driven Telugu LLM.

The hybrid curriculum is structured to bridge theoretical learning with real-world AI solution development. Focuses on foundational AI skills, AI and ML concepts, LLM models and GenAI development, and understanding distributed computing techniques to train the LLMs- Telugu language model here. Participants will understand the full AI LLM development lifecycle from data collection, data curation, building Indic (Telugu) datasets, and there from actually build an AI model from the data thus collected.

The internship is part of the Telugu LLM initiative, and the interns will work on digital-first data gathering- including folk literature, historical texts, and regional news archives, help curate this data and eventually be part of the team that builds the Telugu LLM. Top performers may earn follow on deeper internships with tech majors and also research institutions like IIITH. The internship concludes with a Grand Finale featuring a live music concert by Ram Miryala, with more singers expected to join.

A core pillar of Summer of AI is its community-centric approach. The program’s hybrid model blends online learning with in-person collaboration at seven centers across Telangana, including Warangal, Hyderabad, and Karimnagar. Students will attend weekend workshops for hands-on projects. By involving students in the entire AI lifecycle—from data collection to model deployment—Sata Sahasra Yagam fosters a workforce capable of designing hyperlocal AI solutions. The internship’s outcomes will directly contribute to open-source repositories and Viswam.AI’s research on low-resource language AI, ensuring Telugu communities retain ownership of their digital future.

The Telugu LLM initiative is attempting to evolve a new approach for LLM development, by bridging AI education with grassroots cultural preservation, as a community sourced effort. The program addresses two critical gaps: India’s AI talent shortage and Telugu’s underrepresentation in digital ecosystems—fewer than 0.1% of online resources currently support Telugu.

Celebrate Mother’s Day with Love, Laughter & Lavish Delights at Hyatt Regency Pune

Pune, May 2025 – This Mother’s Day, Hyatt Regency Pune invites families to honour the most special women in their lives with an indulgent Mother’s Day Brunch on Sunday, 11th May at Pune 14, the hotel’s vibrant all-day dining restaurant.

 Mothers will be treated to an exclusive 50% discount on the brunch experience as a heartfelt gesture of appreciation. The event promises a joyous celebration filled with love, gratitude, and gourmet indulgence. Guests can enjoy a lavish spread of Indian and international delicacies, interactive live counters, and exquisite desserts crafted to perfection by the hotel’s culinary team.

 To make the day even more memorable, a dedicated kids’ zone will offer fun activities and DIY experiences to keep the little ones entertained while parents unwind and dine in style.
Whether you’re celebrating your mother, grandmother, or a cherished mother figure, join us in creating unforgettable memories over a feast that’s as warm and comforting as her love.

Cloudnine Group of Hospitals Unveils 2025 Mother’s Day Campaign: “Honoring and Celebrating the Transformative Journey of Becoming a Mom”

Bengaluru, May 08, 2025: Cloudnine Group of Hospitals, India’s premier birthing center in India, is proud to unveil its 2025 Mother’s Day campaign, celebrating the profound and transformative journey of becoming a mother.

 This year’s campaign explores the beautiful evolution of a woman’s identity as she embraces the most meaningful title she will ever hold — “Mom.” From the emotional moment of seeing two lines on a pregnancy test to the unforgettable first ultrasound and the physical changes that transform a woman’s body into a home for her baby, Cloudnine delves into these life-changing milestones.

Suresh Pandiyan, Chief Marketing Officer and Chief Digital Officer of Cloudnine, shares, “The title ‘Mom’ is beyond comparison. While women carry many titles in their lives — Dr., Prof., Mrs. — ‘Mom,’ expressed in various cultural forms like ‘Amma,’ ‘Ma,’ and ‘Aai,’ is uniquely powerful. It symbolizes unconditional love, sacrifice, and unparalleled joy. This campaign honors every woman’s sacred journey into becoming a mom, a transition that changes her life forever.”

 At the heart of the campaign lies an emotional narrative, capturing key pregnancy moments: the realization of pregnancy, the joy of the first ultrasound, and the powerful transformation of a woman’s body. Through evocative visuals and intimate imagery, Cloudnine celebrates these milestones, creating a deep emotional connection that honors the complexities of becoming a mom.

  Suresh Pandiyan added further, “#WeKnowMoms at Cloudnine. We are proud to be a part of every mother’s transformation, ensuring that women feel supported and empowered throughout their journey. Our Mother’s Day campaign is a tribute to every woman who embraces the beautiful title of ‘Mom,’ and we are privileged to walk with them every step of the way.”

 Cloudnine’s 2025 Mother’s Day campaign reinforces that every woman who walks through Cloudnine’s doors is not just receiving care; she is embarking on a life-altering transformation — one that shapes her future and the future of her child.

How AI is revolutionizing financial planning, research findings shared by FPSB India

Mumbai, 8 May 2025 – As artificial intelligence (AI) rapidly becomes an invaluable tool, FPSB India, the Indian subsidiary of the Financial Planning Standards Board Ltd., shared the global research report titled “How AI is Reshaping the Financial Planning Profession.” The research reveals insights into the use and impact of AI in financial planning, with two in three financial planners reporting that their firms are already using AI or planning to adopt it within the next 12 months. FPSB conducted the study by surveying over 6,200 financial planners across 24 territories worldwide, in collaboration with its global network of organizations.

 The research revealed that AI uptake has been strong, with financial planners using AI to streamline client data collection, risk profiling, and communications. Respondents were generally optimistic about the potential of AI to enhance the quality of financial planning advice, reduce costs and broaden access to financial planning for underserved populations. Despite the positive outlook, financial planners recognize the risks associated with the use of AI, citing data privacy and cybersecurity as top risks.

 Speaking about the report, Krishan Mishra, CEO, FPSB India said,

 “As India’s financial ecosystem rapidly transforms, AI offers CFP® professionals in India a unique opportunity to close the financial consulting gap—making financial planning more efficient, scalable, and inclusive. This global research reinforces our belief that when technology is integrated with the human-centric approach and empathy, and ethical commitment of CFP® professionals, it can lead to truly transformative client outcomes.”

 “With financial planners recognizing AI’s potential to lower costs and believing it will expand access to underserved communities, AI is paving the way for more affordable financial advice. This technology is not just reshaping the practice of financial planning but may also open doors for those who have historically lacked access to critical financial services,” said FPSB CEO Dante De Gori, CFP.

 Key findings from FPSB’s Impact of AI on Financial Planning global research include:
• Improved client services: Over three quarters of financial planners (78%) believe AI will help them better serve clients, while 60% believe it will enhance the quality of financial advice.
• Widespread AI adoption: Of the two-thirds of firms that either have or are planning to leverage AI in the next 12 months, adoption rates are highest among small or very large firms. 50% of financial planners have a positive outlook on AI, while only 8% view it negatively.
• Lower cost and increased access: 59% of financial planners see AI as a tool to help reduce the cost of financial planning services and 60% believe it will increase access to financial planning for underserved populations.
• Usage of AI in financial planning: Almost half of financial planners using AI have deployed it to support delivery of client services such as client communications (41%), client data collection (33%), and client risk profiling (30%). One in three are using AI to improve operational efficiency, for example in marketing and promotions (35%) and the client onboarding process (34%).
• Concerns with AI: Despite the benefits, financial planners expressed reservations regarding the use of AI, with 47% citing data privacy and cybersecurity concerns and 42% concerned about the accuracy and reliability of AI outputs.
• Need for professional development: To better adapt to AI, 49% of financial planners expressed a need for professional development to improve their data analysis and interpretation skills. Over a third (36%) believe both the public and the financial planning profession will greatly benefit from general education and training on AI.

 “We are witnessing a pivotal moment in the financial planning profession as financial planners embrace AI to work smarter, allowing more time to engage in deeper human connection with clients such as navigating difficult conversations that impact financial decision-making and providing clarity and support to stay on track to achieve their life goals,” added FPSB CEO Dante De Gori, CFP. “This survey provides a valuable snapshot of how financial planning professionals worldwide are leveraging AI to stay competitive, improve work efficiency and better serve clients.”

38% Increase in Indian Students Opting for Singapore, Ireland, and Dubai for Higher Studies

The international higher education sector is witnessing a trend in the choice of Indian students. According to a recent report by Gradding.com, a study-abroad platform, the number of Indian students opting for study-abroad destinations like Singapore, Ireland, and Dubai has gone up by 38%. This reflects an increasing desire for the above-mentioned country because of the reasons of quality education, job opportunities, and beneficial policies.

Previously, the UK, US, and Australia were the most sought-after study abroad destinations for Indian students, but they are now losing their market. The facts speak for themselves: The total number of abroad-going students came down by nearly 15% in 2024 from what it was a year ago, the Indian government recently announced. Canada recorded the biggest drop at 41%, followed by 27.7% in the UK and 13% in the US. Meanwhile, demand for countries such as Singapore, Ireland, and Dubai increased.

The shifting global landscape, new visa rules, and dynamic policy changes influence students to consider a broader range of study-abroad destinations. This is done not only to align with their educational aspirations but also with the changing dynamics of global academics. A report states that the number of Indian students studying abroad rose from 750,365 in 2022 to 892,989 in 2023. However, the percentage was still maximum in countries like USA, UK and Australia, but as discussed, the proportion of students choosing the unexplored countries raised in these years.

Reasons for decline in traditional study destinations: Major factors affecting the number of aspirants in these nations are the tightening of post-study visa rules and the exploitation of academic resources. Nations such as Australia and Canada have imposed stricter immigration policies that make the process more challenging. Besides, they have restricted the post-study opportunities for work and dependent visas. Thus, these uncertainties discourage students who prioritize long-term career prospects after graduation.

The increasing demand for study destinations such as Singapore, Dubai, and Ireland is fueled by their quality education at relatively lower prices. These nations have globally renowned universities that are among the best institutions, which draw students looking for excellence in education. Moreover, as per a report, there is a year-on-year growth of 25% in Indian student enrollment in Singapore. Taking an example to understand it better, if 10,000 Indian students were enrolled in Singapore, which rose by 25% every year, it became a total of over 12,500 enrollments in 2023. Besides, government policies and partnerships with businesses have raised huge demand for finance, technology, and health professionals, presenting graduates with multiple career options.

“The evolving preferences of Indian students reflect a transformative shift in global education dynamics. With destinations like Singapore, Ireland, and Dubai offering quality education, affordability, and strong career prospects, we’re witnessing a more informed and strategic approach to overseas education,” says Mamta Shekhawat, founder of Gradding.com.

With a 38% increase in Indian students going international for academic exposure, these new destinations will keep gaining prominence. Proper planning and informed decision-making can allow students to take advantage of the exclusive possibilities presented by these nations to improve their educational and career prospects.

R for Rabbit and Times Music Recreate iconic ‘Mumma’ song to Remind Mothers: Never Forget Your Dreams

Mumbai, 8th May, 2025: This Mother’s Day, R for Rabbit, India’s leading baby products brand, joins hands with Times Music Brands to present a soul-stirring recreation of the beloved track ‘Mumma’. Sung by the legendary Kailash Kher alongside Suhit Abhyankar, the song features refreshed lyrics by Kher and Sanjana Devarajan, and music composed by Kher in collaboration with Naresh, Paresh, and Devarajan. This new version of ‘Mumma’ is more than a tribute — it’s a heartfelt reminder to every mother to honor her own dreams, even as she pours herself into caring for others.

Known for supporting parents through every stage of the parenting journey, R for Rabbit now turns its focus to mothers, encouraging them to rediscover their identities beyond motherhood. The film accompanying the song captures everyday moments of motherhood, quiet sacrifices, unconditional love, and internal transformation culminating in a deeply resonant message: “Don’t lose yourself in this journey.”

Sheveeta Hegde, Head of Times Music Brands, said, “At Times Music Brands, we believe in the power of music to connect, engage, and inspire. We are proud to be able to infuse soul into this meaningful initiative by R for Rabbit. This rendition of the beloved song ‘Mumma’ beautifully captures the emotional depth of motherhood — it’s a message, a tribute, and a call to see mothers for all they are.”

Kunal Popat, Founder of R for Rabbit, shared, “We’ve seen how much mothers give of themselves, this campaign is a gentle nudge to every mom to pause, breathe, and remember she matters too. With Times Music Brands as our partner, we were able to take this message to a deeper emotional space and connect with mothers in a truly meaningful way.”

Kinjal Popat, Co-Founder & COO, added, “This collaboration with Times Music Brands gave us the perfect platform to express a message we truly believe in. Motherhood is beautiful, but it shouldn’t come at the cost of one’s individuality. This song is our tribute to every woman who gives endlessly yet quietly forgets her own dreams.”

TechChefz Digital Launches AEM Edge Delivery Accelerator to Drive Scalable Web Transformation

New Delhi, May 08, 2025 – TechChefz Digital, a leading digital transformation agency, has unveiled its latest product innovation, the AEM Edge Delivery Accelerator. Designed as a powerful low-code accelerator, the solution simplifies and speeds up the deployment of Adobe’s Edge Delivery Services (EDS), allowing businesses to scale digital experiences with agility, minimal developer dependency, and maximum performance.

As organizations seek smarter ways to deliver fast, content-rich experiences, the AEM Edge Delivery Accelerator redefines implementation simplicity. Designed to reduce time-to-market, it allows seamless component replication through URLs and Figma integrations, without complex coding. It empowers digital teams to move faster, with less reliance on engineering resources.

“Digital transformation today is not just about migrating to the cloud or adopting new platforms, it’s about accelerating outcomes that simplify complex processes. Our AEM Edge Delivery accelerator reflects this ethos. It empowers businesses to achieve more, faster, without being constrained by traditional development cycles,” said Mayank Maggon, Founder, CEO & CTO, TechChefz Digital.

Built for organizations leveraging Adobe Experience Manager (AEM), this accelerator helps realize scalable, high-performance content delivery. Its intuitive interface and real-time publishing capabilities eliminate operational friction, boost team productivity, and drive faster returns on digital investments.

This new offering is part of TechChefz Digital’s broader transformation suite aimed at helping enterprises maximize their digital ecosystems. Whether through enterprise portals, customer engagement platforms, or marketing automation, TechChefz Digital remains committed to delivering outcomes that are measurable, scalable, and future-ready.

As part of TechChefz Digital’s broader transformation suite, this new solution reinforces the company’s mission to deliver tech-powered growth and simplicity to modern enterprises. From enterprise portals to marketing automation, TechChefz Digital continues to build solutions that unlock the full potential of digital ecosystems.