Category Archives: Business

American Tourister Launches Vibrant New Campaign “Everyone’s In” Featuring a Peppy Anthem with Ananya Panday and Siddhant Chaturvedi

Mumbai, May, 2025: American Tourister, one of the most fun and vibrant travel gear brands under the Samsonite portfolio, is setting the tone for the travel season with its energetic and inclusive new campaign ‘Everyone’s In’. Thecampaign celebrates the spirit of today’s youth, who see a great life as one enriched by new experiences and meaningful connections, where every journey is more rewarding in an open, inclusive world. Anchored by a vibrant, feel-good campaign song in collaboration with Sony Music, the campaign aims to resonate with young, socially connected travellers who are all about exploring, vibing, and creating memories with new friends.

The highlight of the campaign is a 2-minute original track that brings together the charisma and chemistry of celebrities Siddhant Chaturvedi and Ananya Panday. Sung by the soulful Jonita Gandhi and Siddhant himself, the track is an outdoorsy, foot-tapping number that mirrors the carefree and adventurous spirit of a road trip where strangers become friends. Set against scenic outdoor backdrops and brimming with stylish visuals, the music video captures Siddhant and Ananya vibing together, exuding that spontaneous “let’s hit the road” energy. The campaign’s film edit, a punchy 20 sec edit will be used for IPL whereas a 30 second version will appear on digital channels giving audiences a quick dose of wanderlust and style.

The collaboration with Sony Music adds a unique edge to the campaign, blending pop culture with a travel-forward message. With a tune that’s instantly catchy and visuals that feel like your dream getaway, “Everyone’s In” speaks to the spirit of today’s youth: spontaneous, social, and always ready to explore.

Anushree Tainwala, Vice President – Marketing, Samsonite South Asia said “Travel today is more than just the destination, it’s about the experiences, the people you meet, and the memories you create along the way. With Everyone’s In, we’re celebrating this shift in mindset. Our campaign is all about inclusivity, spontaneity, and youthful energy. The song reflects the same spirit that our travel gear stands for- stylish, reliable, and ready for every kind of adventure, whether it’s a weekend road trip or a spontaneous getaway. By partnering with Sony Music and tapping into talents like Siddhant and Ananya, we’re speaking the language of Gen Z and young millennials.”

Raj Kamble, Founder & Chief Creative Officer at Famous Innovations, speaking on the campaign commented “With ‘Everyone’s In,’ we wanted to spark a new wave of energy that feels current, social, and unapologetically fun. The aim was to capture that spark of spontaneity with a fresh music-driven narrative, when you say yes to the unknown and meet new people. American Tourister gave us the perfect canvas to blend youthfulness with storytelling. This campaign is about making memories, not just travel plans, and everyone is invited!”

Alongside the anthem, American Tourister is upping the fun with engaging social media activations designed to bring strangers together and spark real-life connections. In line are also unique collaborations with influencers and actors Rohit Saraf, Taaruk Raina, Ahsaas Channa and Abhinav Sharma. From The AT Mix-Up Table to the AT Lucky Seat Challenge, fans can interact in exciting ways at multiple SOCIAL venues. Whether it’s sitting with strangers for a chance to win or switching seats mid-match to unlock surprise rewards, the activities are tailored to mirror the vibe of the campaign, breaking the ice and bringing everyone in.

Kissandhan Achieves Rs3,000 Crore+ Loan Disbursal Milestone – Empowering 7,00,000+ Indian Farmers

New Delhi, May 6, 2025: Kissandhan, a multi-asset NBFC for farmers and a wholly owned subsidiary of Sohan Lal Commodity Management Ltd. (SLCM), has marked a significant milestone by disbursing total loans worth over ₹3,244.22 crore. The company’s strategic focus on technology-led, inclusive Agri-financing has empowered 7,11,277 lakh farmers across India, deepening its footprint in the rural economy and strengthening last-mile credit access.

 Operating across 14+ states, Kissandhan continues to scale its operations, offering a wide range of Agri-credit solutions with an objective of providing ‘Financial Inclusion’ through easier and customized financing solutions to farmers, FPOs, Traders and SMEs. The company has facilitated cumulative disbursements of ₹2,539.75 crore under its commodity-based finance model against 49,976 storage receipts, underscoring its leadership in warehouse receipt financing.

 Till date, Kissandhan’s overall clientele base expanded to 37,642, encompassing Agri traders, Farmer Producer Organizations (FPOs), women beneficiaries, farmers, and other stakeholders, reinforcing its strong focus on financial inclusion.

 A notable highlight was the sharp rise in women loan beneficiaries, with 37,185 women supported during this time. The average loan ticket size for these beneficiaries stood at ₹43,317, reflecting Kissandhan’s dedication to providing need-based, Small-ticket credit aimed at enhancing the social and economic empowerment of women in rural India. Furthering its commitment to uplift Farmer Producer Organisations (FPOs), Kissandhan has extended its services to 125 FPOs and empowered more than 84,000 small & marginal farmers and their families, enabling better access to credit and improving collective bargaining power in the Agri value chain.

Kissandhan has recently added ‘Jan Samridhi’, a Micro Loan Against Property (LAP) in their product portfolio, and it has already facilitated loans worth ₹1.13 crore, signaling a promising start to a focused program aimed at increasing grassroots financial empowerment.

 Commenting on the achievement, Sandeep Sabharwal, Group CEO, SLCM Group, expressed,
“Our vision at SLCM has always been to create a resilient and integrated post-harvest Agri logistics platform. It’s a matter of pride for us that Kissandhan is taking that vision further by bringing financial inclusion at the grassroots level. By leveraging technology and fostering strategic collaborations, Kissandhan is not just disbursing loans, it’s sowing the seeds of empowerment for our farmers, strengthening the rural economy, and contributing to the nation’s food security.”

 He further added, “We are truly delighted to have crossed the ₹3,000 crore loan disbursal milestone, which stands as a testament to our unwavering commitment to empowering agricultural communities. Each loan is more than just a financial transaction — it’s an opportunity to transform a life, uplift a family, and support sustainable rural development across the country.”

 Meanwhile, CEO of Kissandhan, Gurinder Singh Sehmbey, added, “Kissandhan’s growth is a testament to our continued focus on inclusive, tech-enabled and customized financial solutions for India’s Agri community. Our aim has always been to ensure that credit is not a privilege, but a right for every farmer, irrespective of geography or gender. We are proud of the trust reposed in us by our clients and farmers, and we will continue to innovate and expand responsibly to serve Bharat’s agri-finance needs and deepen our impact across the agricultural value chain.”

FinX announces strategic acquisition of BSE Institute expanding footprint in BFSI & new age technology skilling and training ecosystem

Mumbai, 06 May, 2025: In a strategic and value accretive move that will redefine the future of skilling in India, FinX, a fast-growing player in the BFSI skilling and training space, today announced the acquisition of BSE Institute, one of the most established and respected training institutes in the industry. This acquisition adds significant synergies in terms of enhanced product portfolio, client relationships, training infrastructure & new business opportunities.

This acquisition marks a major milestone in FinX’s mission to close the widening skill gap and equip millions of learners for the jobs of tomorrow. It creates a powerful platform that combines BFSI expertise with the fast-growing fields of cybersecurity, data science, and IT training, paving the way for FinX to expand into high-demand IT sectors while further strengthening its leadership in the BFSI space.

Over the next few years, FinX aims to reach more than 1 lakh learners annually through joint degree programmes with universities, industry-recognised certifications, and short-term courses embedded within college curricula. Through its proprietary Education & Employment Exchange, the platform already partners with 70+ BFSI companies to enable hiring for roles in relationship management, equity dealing, customer service, operations, and business development.

Himanshu Vyapak, CEO of FinX

“We are not just building a company- we are building a movement. This acquisition is about speed, scale and impact. By combining forces with BSE Institute, we are taking a giant step forward in solving one of India’s biggest challenges, the skill gap in financial services. With this enhanced product portfolio, FinX will provide a comprehensive suite of programs to address the evolving needs of both financial services and technology sectors, offering cutting-edge training solutions for the next-generation workforce.”

Sundararaman Ramamurthy, MD & CEO of BSE

“The stake sale of BSE Institute aligns with BSE’s strategic vision to concentrate on our core Operations. We are confident that Finx, with their strategic long-term vision, will complement and enhance the 30 year legacy of BSE institute”

In the last three months, FinX has expanded to nine key non-metro locations including Bhubaneswar, Patna, Coimbatore, and Jaipur with plans to reach over 20 cities in the coming months. The acquisition also ensures continuity for BSE Institute’s entire team, who will continue contributing their deep expertise in both financial services and IT skills. By combining these complementary strengths, the unified entity will be well-positioned to address the skills gaps not only in BFSI but also in the tech sector, empowering millions of learners and professionals to stay ahead in today’s rapidly evolving digital economy.

Vikram Solar and KKR Hit Big for the Planet: Every Sunny Six Now Powering Homes in India

Kolkata, 6th May, 2025: Vikram Solar Limited, one of India’s leading solar photovoltaic (“PV”) module manufacturers, is taking its role as KKR’s official Clean Energy Advocate to new heights, blending technology with a strong sense of social responsibility. Leveraging the cricket season’s excitement, for every 6 sixes hit by KKR players this season, the company will directly contribute to the solarization of homes across the country, marking an ambitious step forward in the drive for renewable energy and community empowerment. The beneficiaries of this initiative are being selected through a contest hosted on Vikram Solar’s social media platforms.

At the heart of all initiatives is a deeply rooted connection to both environmental sustainability and the community. Vikram Solar’s eco-conscious efforts extend beyond the cricket field. The company recently executed a tree-planting initiative at its Falta facility in West Bengal. In a heartfelt tribute to the spirit and contribution of each KKR player, twenty-four children — the ‘Sunshine Ambassadors’ aged 6 to 12 — planted saplings in their honour. This green gesture stands as a symbol of admiration, gratitude, and a shared commitment to a sustainable future.

At a recent event, these young participants had the opportunity to meet the players and present them with a special certificate. Each certificate featured a unique QR code, which will enable individual Knight Riders to track the growth and impact of their trees. This interactive, tech-enabled feature reflects a modern, forward-thinking approach to sustainability—fostering a real-time, personal connection to the environment.

Gyanesh Chaudhary, Chairman and Managing Director of Vikram Solar, said “These initiatives are about creating a ripple effect that extend far beyond the cricket season. They are about driving change in how we approach energy and the environment. By enabling people to directly engage with the environmental initiatives, Vikram Solar is building a bridge between the virtual and real world, pushing the boundaries of traditional sustainability efforts.

Our vision is of a solar powered nation. Through these efforts we aim to not only change the way people think about energy but also give back to communities in a way that is impactful, inclusive, and future-forward. As Vikram Solar continues to innovate and lead by example, our efforts stand as a testament to the power of collaboration, technology, and community in shaping a brighter, more sustainable future.”

Mr. Venky Mysore, CEO of Kolkata Knight Riders, said “Cricket has always been more than just a game for us at KKR – it’s about creating positive impact beyond the boundaries. Our partnership with Vikram Solar represents our shared vision of a sustainable future, where sixes hit by our players now power homes across India. The tree planting initiative involving young Sunshine Ambassadors beautifully connects our players with environmental stewardship. We’re proud to collaborate on these innovative efforts that harness the popularity of cricket to drive meaningful environmental and social change.”

Radisson Hotel Group strengthens its presence in East India with the signing of Radisson Blu Hotel, Siliguri

Aligned with its ambitious expansion plans in Eastern India, Radisson Hotel Group has announced the signing of Radisson Blu Hotel, Siliguri. This signing marks a significant milestone in the Group’s commitment to enhancing its presence at emerging destinations. This will be the Group’s first Radisson Blu hotel and second property in the city, offering an upper upscale hospitality experience to guests. Strategically located on National Highway-10, one of Siliguri’s most prominent arterial roads, the hotel will cater to Siliguri’s growing base of leisure, business, MICE, and wedding travelers.

Set to become a new hospitality landmark, the hotel will offer 105 elegantly designed guest rooms and suites, blending modern aesthetics with the trusted Radisson Blu experience. Guests will be able to indulge in curated culinary offerings in an all-day dining restaurant and a stylish bar. The hotel will also offer exceptional wellness amenities, including a state-of-the-art gym, pool with terrace and spa facilities. With expansive banqueting spaces, including a spacious ballroom and multiple meeting rooms, the hotel will be positioned as a preferred destination for large weddings, conferences and social events in Siliguri.

“Radisson Blu Hotel, Siliguri, will be RHG’s second property in the city and we are thrilled to introduce the Radisson Blu brand in Siliguri, the city serving as a vital gateway to Northeast India and neighboring countries. With the signing of this hotel, we are reinforcing our commitment to offering high-quality hospitality experience in key emerging markets across the country. This signing strengthens our presence in West Bengal,” said Nikhil Sharma, Managing Director and COO, South Asia, Radisson Hotel Group.

Siliguri’s unique location at the crossroads of India, Nepal, Bhutan and Bangladesh has made it an economic and logistical hub. The hotel’s proximity to Bagdogra International Airport, New Jalpaiguri Railway Station and major commercial centers such as Webel IT Park Siliguri and City Centre Matigara, ensures seamless access for both domestic and international travelers. Its accessibility and excellent visibility along NH-10 further makes it an ideal choice for transient travelers and destination weddings.

The city is situated near the Siliguri Corridor, a narrow stretch of land that connects India’s northeastern states to the rest of the country, underscoring its geopolitical significance. Nestled in the foothills of the Eastern Himalayas, Siliguri offers picturesque views and serves as a base for tourists heading to hill stations like Darjeeling, Kalimpong and Gangtok.

“This signing marks another step in Radisson Hotel Group’s growth strategy across India’s emerging cities with high tourism, logistics, and business potential. Siliguri’s rising prominence as a trade corridor and regional economic driver makes it a natural fit for our expansion. Radisson Blu Hotel, Siliguri is envisioned to deliver a globally consistent yet locally resonant experience in an evolving market,” said Davashish Srivastava, Senior Director, Development, South Asia, Radisson Hotel Group.

“We are delighted to collaborate with Radisson Hotel Group for our second hotel project in the state. With the signing of Radisson Blu Hotel, Siliguri, our vision is to bring a world-class hospitality experience that aligns with the city’s growing aspirations. This hotel is set to redefine standards in luxury and service, becoming a defining landmark for years to come,” said Sushil Agarwal, Managing Partner, SKA Lumina Developers.

Radisson Hotel Group continues to command a leading presence in the Indian market and is one of the country’s largest international hotel operators. It continues to be the largest hotel operator in metros like Delhi NCR, while providing dominant presence in domestic markets across the country. RHG has successfully introduced various brands to the growing Indian market, including Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson, Park Plaza, Park Inn & Suites by Radisson and Radisson Individuals and its extension Radisson Individuals Retreats.

Celebrate and Surprise Mom at Taj Coromandel’s Mother’s Day Special

This Mother’s Day, celebrate the incredible woman in your life with an experience she will cherish forever. From handcrafted goodies and exquisite cakes at La Patisserie, the city’s favourite Cake Shop & Delicatessen, to a lavish brunch at Anise, the all-day dining restaurant, every offering at Taj Coromandel, Chennai is thoughtfully curated to celebrate the most important woman in your life.

Begin the celebrations early with heartwarming goodies from La Patisserie. The specially crafted Mother’s Day collection includes elegant cakes like Raspberry Chocolate Praline; Lavender Cream and Almond; or the refreshing Lemon and Blueberry Cream Cheese. For a truly delicious gesture, surprise her with a box of ‘World’s Best Mom’ Cupcakes; Rose and Litchi Macaroons; Chocolate Rose Bouquet: or Hand-rolled Truffles.

Continue the celebration with a grand Mother’s Day Brunch at Anise that promises to be a heartfelt experience! From the moment you arrive, a warm welcome sets the tone, complete with refreshing drinks like Lemon Buttermilk and Nannari Chia Sharbat. The culinary journey begins with comforting soups, including the subtly spiced Dahi ka Shorba and the classic French Bouillabaisse, followed by starters like Spiced Fish Fillets; Mutton Sukka; and Kasundi Paneer Tikka. The main courses are a glorious mix of Indian, Asian and global delicacies – from Kai Kari Brinji; Rajma Masala; and Jackfruit Chops to Cottage Cheese and Herb filled Rigatoni in Caponata Sauce; and a traditional Irish Vegetable Stew. Meat lovers can enjoy Chemeen Moilee with Idiyappam; Hyderabadi Mutton Dum Biryani; and Gongura Mamsam. A live Masala Ramen station adds an interactive twist to the spread, inviting guests to customise their own bowl.

No celebration is complete without desserts, and an exquisite dessert station beckons with Raspberry Religieuse; Nutty Caramel Pie; Kesar Phirni, Lemon Meringue Cake and Hand-rolled Chocolates. Don’t miss the live cupcake station where guests can decorate a cupcake for their mothers.

SonicWall Redefines Cybersecurity, Sets New Standard with Next Generation Network Security Solutions Built for MSPs

Bangalore 6th May 2025: SonicWall today unveiled a full suite of products and services purpose-built to empower and meet the evolving needs of Managed Service Providers (MSPs) and their customers with end-to-end cyber protection and profitable service expansion. At the core of this unveiling are new next-generation mid-range and high-end firewalls (NGFW) built for medium-sized businesses with embedded advanced threat protection.

These new offerings include Managed Protection Security Services (MPSS) Firewall Management with 24/7 monitoring that allows MSPs of any size to offer managed firewall services backed by SonicWall’s SonicSentry Network Operations Center (NOC) team. Delivered through the unified, cloud-native SonicPlatform, the service establishes a new industry standard by dramatically reducing cyber exposure, simplifying operations, and maximizing visibility, all backed by expert, always-on security teams and reinforced by a groundbreaking cyber warranty.

“SonicWall’s new standard for cybersecurity marks a pivotal moment in our evolution as an innovator expanding into a platform-based cybersecurity leader,” said SonicWall President and CEO Bob VanKirk. “As we continue to listen to our partners and evolve with their changing needs, we are consolidating fragmented tools into one secure, scalable, and smart platform. With this launch, we are bringing together industry-leading firewall threat performance, cloud-based ZTNA to replace legacy VPNs, co-managed NOC and SOC services and an industry-first cybersecurity warranty so MSPs have every tool they need to ensure the businesses they serve are safe, in a scalable and cost-effective way.”

Debasish Mukherjee, Vice President of Sales, APJ at SonicWall said, “Across APJ, MSPs and mid-sized businesses are under constant pressure to protect diverse IT environments while navigating resource constraints. SonicWall’s unified platform and co-managed services are purpose-built to support this reality – empowering partners to scale with confidence, deliver 24/7 protection, and unlock new revenue opportunities through simplified, enterprise-grade cybersecurity.”

Solutions for Simplified, Scalable Cybersecurity

SonicWall brings together the tools MSPs need to deliver layered, AI-driven security, from next-generation firewalls and endpoint protection to secure remote access and advanced policy control, managed in one intuitive interface.

Designed to eliminate fragmented tools and reduce operational complexity, SonicWall is making it easier than ever for MSPs to offer secure, scalable and smart solutions:

Secure:

Gen 8 Firewalls (NSa 2800/3800): Mid-enterprise, high-performance NGFW built for more demanding SMB environments with advanced threat protection.
Zero Trust Network Access (ZTNA): Raising the bar relative to implementation and ease of use, with one-click ZTNA connector for secure, simple, policy-based access with dramatically improved network performance and security versus legacy VPN.
Managed Protection Security Services (MPSS): Backed by SonicSentry NOC team the new MPSS bundle extends our partner’s bench with a team of network security professionals to ensure firewalls are configured, deployed and updated correctly to provide the best threat protection possible. MPSS is a must have service from SonicWall that will fast become the industry standard for firewall management.
Scalable:

NSM 3.0: SaaS and on-premises platform offering unparalleled visibility and efficiency with harmonized cloud/on-box management.
Smart:

SonicPlatform: A unified, cloud-native platform for centralizing management of all SonicWall appliances, services, and third-party integrations.
SonicWall AI for Monitoring & Insight (SAMI): Embedded AI/automation to streamline management, speed resolution, and reduce alert fatigue.

 “Over the past two years, we’ve focused on listening to our partners and addressing their challenges as cyberattacks accelerate, response times lag, and cybersecurity solutions grow increasingly complex,” said SonicWall Chief Product Officer Peter Burke. “As a result, we have made dramatic improvements to the features and scalability of our firewall management platform and integrated them into a unified platform for account, security and network management that should simplify use and make partners more efficient. By consolidating end-to-end management and delivering key capabilities for scale and security, we’re empowering partners to focus on growth, expanding their services, increasing profitability, and delivering greater value to their customers.”

Peace of Mind with 24/7 Support and Industry-First Cyber Warranty

The launch includes enhanced support through SonicSentry, SonicWall’s global Managed Extended Detection and Response (MXDR) team, and MPSS. Built for MSPs, these co-managed services allow them to profitably deepen their bench and extend their service capabilities with 24×7 monitoring, health checks, patch management, and optimized firewall deployment.

Security is no longer just about protection; it’s about trust and resilience. When combined with SonicWall’s partnership with Cysurance, SonicWall deployments can qualify for a tiered cyber warranty of up to $1 million, the industry’s first offering of its kind. Managed deployments through MPSS double the coverage for participating customers.

“SonicWall’s MPSS, will allow MSPs to deliver top-tier security to customers without the burden of constant firewall management,” said Meriplex Channel Manager Greg Starr. “By offloading the complexities of firewall management, SonicWall partners will be able to deliver premium security services backed by 24/7 expert support and enhanced cyber warranty protection. This not only strengthens client trust but also opens new revenue opportunities for us as a partner, allowing us to scale and grow more efficiently.”

MSPs and SMBs Scale and Succeed

SonicWall’s next-generation solutions are designed with the unique needs of MSPs in mind:

• Multi-Tenant Architecture: Manage multiple clients efficiently through one platform.
  Flexible Subscription Licensing: Monthly/annual options support the MSSP model.
  Ecosystem Integration: Seamless third-party integrations for operational efficiency.
  End-to-End Coverage: From endpoint to edge, SonicWall delivers centralized protection and compliance.

Tata Gluco+ Jelly Joins Forces with Disney’s Marvel Avengers

Chandigarh, May 06, 2025: Tata Consumer Products Limited (TCPL), a leading player in the food and beverage industry, has partnered with Disney’s Marvel Avengers to bring a super hero powered twist to its much-loved Tata Gluco+ Jelly drink. The special edition pack feature fan-favourite Marvel characters, combining great taste with the thrill and excitement of beloved super heroes.

The collaboration brings an exciting Marvel twist to every pack, featuring premium super hero toys of fan-favourite characters like Spider-Man, Iron Man, Captain America, Thor, and Captain Marvel. Magnetic keychains and bag tags are the ultimate collectible treasures, exclusively with Tata Gluco+ Jelly—perfect to collect and proudly flaunt. Adding to the excitement are three exclusive super hero-themed cups featuring Spider-Man, Iron Man, and Captain America, making them a must-have for every Marvel enthusiast.

Partha Biswas, President s Head – RTD Business, Tata Consumer Products, said, “We are thrilled to launch our new jelly proposition in partnership with Disney’s Marvel Avengers. This platform allows us to fortify our unique jelly drink format with the dynamic world of Marvel super heroes, delivering an irresistible combination of taste and play.”

The launch is being amplified through a high-energy digital campaign that brings the super hero universe to life, spotlighting the specially designed packaging and collectible freebies. To build further excitement and trust of the gatekeepers and celebrities, the brand is also partnering with prominent national and regional influencers, celebrity Sameera Reddy and Subhashree Ganguly, a leading actress from Bengal. These credible voices will bring the product experience to life through authentic storytelling and social media engagement. The campaign aims to spark excitement while reinforcing Tata Gluco+ Jelly as a fun, on-the-go drink option. Tata Gluco+ Jelly comes in an exciting bubblegum flavour and is priced at INR 20. Available at leading retail outlets, this super hero edition is set to make everyday moments more playful and action-packed than ever.

Adani Foundation at ACC Sindri enables clean drinking water access through solar power in 4 Dhanbad villages

Jharkhand, 6 May 2025: ACC, the cement and building material company of the diversified Adani Portfolio, along with the Adani Foundation is enhancing rural health and well-being by easing clean drinking water accessibility. Through solar-powered drinking water systems across four villages under Chhatatand Gram Panchayat in Dhanbad, the Company and Adani Foundation have enabled consistent access to safe drinking water for over 100 families. The initiative addresses water scarcity, promotes renewable energy use, and improves the quality of life—especially for women and children—through low-cost, sustainable infrastructure.

Each village now has a 2 HP solar pump system with water storage tanks, ensuring uninterrupted access to safe drinking water. This initiative drastically reduces waterborne illnesses and the burden of water collection, especially on women and children, while also lowering operational costs due to solar power.

This initiative reflects ACC’s deep commitment to strengthening rural infrastructure through innovative and sustainable solutions. Beyond just providing clean water, it has restored dignity and ease to daily life—especially for women, who no longer need to walk long distances to fetch water. By integrating solar power into essential public utilities, ACC is helping build healthier, more resilient communities, one village at a time.

Igniting Gen Z Innovation: Samsung India Launches ‘Solve For Tomorrow 2025’ Competition With Over INR 1 Crore In Grants

Bengaluru, India, May 6, 2025: Samsung, India’s largest consumer electronics brand, unveiled the fourth iteration of its Samsung ‘Solve for Tomorrow’ initiative – a nationwide contest designed to inspire students to create innovative solutions to address some of society’s most pressing challenges by leveraging technology.

Samsung ‘Solve for Tomorrow 2025’ will provide INR 1 crore to the top four winning teams to support the incubation of their projects, along with hands-on prototyping, investor connects, and expert mentorship from Samsung leaders and IIT Delhi faculty.

This recognition highlights the significance of nurturing solutions that not only excel in the competition but also transcend it, ultimately evolving into scalable and sustainable ventures that will play a pivotal role in shaping communities across India.

The programme, spanning six months, invites students aged 14-22 to submit their tech ideas as either individuals or groups. This year, participants are encouraged to create solutions across four key themes: AI for a Safer, Smarter, and Inclusive Bharat; Future of Health, Hygiene, and Well-being in India; Social change through Sports and Tech for Education and Better Futures; and Environmental Sustainability via Technology.

“With Solve for Tomorrow, we are inspiring young innovators across every corner of India to dream big, tackle real-world challenges, and shape a smarter, more inclusive future through technology. This year, Solve for Tomorrow is going to be even bigger and more inclusive. We are reaching more cities, engaging students from more schools and colleges, and creating avenues for them to innovate, while applying the principles of design thinking. Solve for Tomorrow stands as a testament to our unwavering commitment to the Government of India’s pioneering #DigitalIndia initiative that empowers our youth to become architects of the future,” said JB Park, President & CEO, Samsung Southwest Asia.

“IIT Delhi is excited about fostering innovation, entrepreneurship, and real-world problem solving among youth. Our collaboration with Samsung Solve for Tomorrow offers mentorship, research infrastructure, and technical guidance to help the young turn their ideas into products that impact society. We are delighted to be part of this initiative that enables socially conscious innovation and contributes to Viksit Bharat,” said Prof Rangan Banerjee, Director, IIT Delhi.

“India’s young innovators are at the heart of achieving the Sustainable Development Goals by 2030 and realizing the vision of a Viksit Bharat by 2047. With more young minds to tap solutions than any country ever before, India is uniquely positioned to lead with ideas that address local challenges and inspire global change. Initiatives like Samsung’s Solve for Tomorrow provide a vital platform for young people to turn their ideas into solutions for the global good, using technology to drive inclusive and sustainable progress. The UN in India is proud to support such collaborations, especially with the private sector, that uplift youth leadership, innovation, and action, ensuring that we leave no one behind,” said Shombi Sharp, United Nations Resident Coordinator in India.

“Young people hold the key to solving today’s most urgent global challenges. Initiatives Iike Solve for Tomorrow 2025 empower them to turn their ideas into reality using technology. We are excited to see solutions that help scale youth-led ideas to drive real change across communities,” said Abhishek Singh, Additional Secretary, Ministry of Electronics & Information Technology (MeitY).

The fourth iteration of Samsung India’s flagship Corporate Social Responsibility (CSR) initiative aims to involve thousands of participants, offering more than 82,000 hours of extensive training in Design Thinking, Hands-on Prototyping, Go-to-Market Strategies, and Business Planning. In the final phase, teams selected as finalists will benefit from specialized training and mentorship provided by Samsung, IIT Delhi, and industry professionals.

‘Solve for Tomorrow 2025’ was inaugurated at IIT Delhi in the presence of all partners on Tuesday. Present at the event were Dr Sapna Poti, Senior Director, Office of Principal Scientific Adviser to the Government of India, Shardul Rao, Scientist C, Department of Science & Technology, Government of India and P. S. Madanagopal, CEO, MeitY Startup Hub.

From ideas to impact: Programme stages

The application window for the initiative will be open from April 29 to June 30, 2025. During this period, Samsung will host immersive design-thinking workshops in schools and colleges across the nation, empowering participants with essential problem solving and ideation skills.

After the initial application phase, the top 100 teams will be chosen, with 25 teams selected from each of the themes. At this stage, participants will undergo online training led by thematic experts, followed by a video pitch round where 40 teams will be shortlisted – 10 teams from each theme.

The top 10 semi-finalist teams from each theme will then progress to an intensive mentorship program guided by Samsung’s industry veterans and subject matter experts. These teams will also participate in curated learning visits to Samsung’s state-of-the-art facilities, including the Samsung R&D Institute India in Bengaluru, Noida, and Delhi, as well as Samsung Design Delhi, offering them first-hand exposure to world-class innovation ecosystems.

This phase will culminate in an experiential, hands-on Prototyping Programme at Delhi’s state-of-the-art labs, in collaboration with ‘Solve for Tomorrow’ alumni. There will also be a Residential Bootcamp focused on refining ideas and preparing for the final pitch. The top 20 teams will be finalized after this phase, with five teams from each theme advancing to the grand finale. These top five teams from each theme will receive exclusive one-on-one mentoring sessions with Samsung experts. They will participate in a Prototyping Day, Pitch Presentation, Investor Meet, and Awards Ceremony, all held over the last three days of the competition.

What is in it for the participants

The top 100 teams will receive certificates of achievement. The top 40 teams will receive INR 8 lakh and the latest Samsung laptops for every member. The top 20 will receive with INR 20 lakh and the latest Samsung ZFlip smartphones for each member.

In addition, special awards include the Goodwill Award, Young Innovator Award, and Social Media Champion, with a total prize amount of INR 4.5 lakh.

The four winning teams will collectively receive a grant of INR 1 crore for incubation at IIT Delhi, providing substantial resources to accelerate their innovative projects. This funding aims to nurture their ideas into reality.