Category Archives: Business

DRA Becomes Quickest Real Estate Developer to Enter 500 Crore Club

Bengaluru, 24, April 2025: In a remarkable achievement set to redefine Chennai’s growth story, DRA has entered the ₹500 crore club, becoming the quickest developer in the city to achieve this milestone closing FY 2024–25 with an impressive ₹525 crore in revenue. This success heralds the arrival of DRA 2.0 – a dynamic new chapter defined by tech-enabled solutions, customer-centric thinking, and a hyperlocal approach to development. Anchored in the brand’s philosophy of Pride of Chennai, DRA’s customer-centric journey has been marked by consistent delivery and a deep understanding of the modern urban homebuyer.

To commemorate this breakthrough, DRA hosted its first-ever grand celebration, bringing together employees, customers, partners, bankers, investors, industry leaders, who have played an instrumental role in advancing the brand’s vision. Mr. Ranjeeth Rathod, Managing Director of DRA, along with his leadership team, proudly presented the ₹500 Crore Club entry milestone to all the attendees that was followed by a keynote address by Mr. Gaurav Kumar, Founder and CEO of fintech unicorn Yubi, who spoke passionately about the intersection of innovation, trust, and long-term success.

In addition to this, DRA showcased a suite of its industry-first innovations – including the Timeline Meter for real-time construction updates, the Customer Delight Meter to track satisfaction levels, and a fully paperless, all-online customer portal. These initiatives reflect DRA’s unwavering commitment to transparency and delivering a seamless, tech-forward homebuying experience.

Marking this defining moment in DRA’s journey, Mr. Ranjeeth Rathod, Managing Director of DRA said, “Crossing the ₹525 crore mark isn’t just a financial milestone – it’s a celebration of the trust, vision, and values that have shaped our journey. At DRA, we’ve always strived to build more than just homes; we’re crafting living experiences that reflect the evolving aspirations of Chennai’s modern homeowners. Every home we build blends thoughtful design with intelligent functionality that is rooted in local relevance and aligned with customer aspirations. Backed by a compact yet high-performing team, we’ve delivered with purpose and agility, often surpassing industry benchmarks. This milestone is a collective win – one made possible by our customers’ belief, our team’s passion, and the unshakeable support of our partners and stakeholders. It energizes us for the road ahead.”

As DRA continues its upward trajectory, its sharp focus on emerging micro-markets has been a key growth driver. The brand has seen remarkable traction in fast-growing corridors in Chennai such as Medavakkam, Sholinganallur, Madhavaram, Avadi and Navalur that demonstrates DRA’s strong understanding of the South, North and Western part of the city.

With a strong pipeline of projects in high-potential neighbourhoods, DRA stays committed to transform Chennai’s residential landscape and play its role in a more meaningful manner. By blending market insights with a future-focused approach, the brand is redefining homeownership for millennials and Gen Z, emphasizing digital convenience, architectural excellence, and sustainability. Beyond brick and mortar, DRA’s success lies in its culture of accountability and efficient leadership, delivering timely projects that meet evolving lifestyles. As Chennai grows, DRA remains committed to creating homes that inspire and reflect the city’s dynamic spirit and the ₹525 crore milestone fuels DRA’s vision to shape the future of urban living.

Cisco and Vodafone Idea Join Forces to Boost 4G, 5G Speed and Reliability

India, April 24, 2025:  Vodafone Idea (Vi), India’s leading telecom operator, has announced its partnership with Cisco, the worldwide leader in networking and security, to transform its network infrastructure significantly enhancing agility, efficiency, and scalability, all while elevating the user experience for customers across India. As part of this collaboration, Vi will deploy a cutting-edge Multiprotocol Label Switching (MPLS)-based transport network powered by Cisco.

By integrating Cisco’s MPLS solution, Vi will bolster reliability and robustness of its network infrastructure. This collaboration will also enable Vi to efficiently manage high volumes of data traffic, offering consumers and businesses an improved level of network performance and stability. With these advancements, consumers will enjoy faster, more reliable internet connections for high-quality video streaming, online gaming, video calls and everyday browsing. For businesses, from startups to large enterprises, the network will offer secure, seamless, connectivity that powers daily operations, enhances productivity and supports the demands of a digital-first world.

This improved network performance will ensure that both consumers and businesses can rely on Vi for consistent and high-quality digital experiences. By leveraging Cisco’s advanced networking solutions, Vi will be able to further streamline network operations, reduce costs, and accelerate service innovation through dynamic, software-driven management.

The integration of Cisco’s MPLS technology is not only a strategic enhancement of current network capabilities but also a forward-looking initiative that lays the groundwork for future advancements in connectivity and digital services. This partnership underscores Vi’s commitment to delivering exceptional service quality and value to its customers while driving digital transformation across the region.

“Our collaboration with Cisco demonstrates our commitment to staying at the forefront of network technology,” said Jagbir Singh, CTO at Vi. “Cisco’s proven expertise in MPLS solutions will empower our network to automate critical network functions, optimize traffic management, and rapidly adapt to changing market demands. This robust transport network is designed to meet the challenges of modern network environments, ensuring high performance, reliability, and security. This project highlights the power of combining robust technology with forward-thinking vision.”

“Building a 4G/5G backhaul network is essential for seamless connectivity. With Cisco’s IP / MPLS solutions, Vi can deliver faster, more reliable and scalable digital experiences across India. Our collaboration with Vi is powering a future-ready network, one that meets the evolving needs of users,” said Gordon Thomson, Vice President, Service Provider – EMEA, Cisco.

Tata’s Tanishq Opens Two New Jewellery Stores in Hyderabad at SunCity and Kokapet

Hyderabad, 23rd April 2025: Tanishq, India’s largest jewellery retail brand from the house of Tata, has expanded its retail footprint with the launch of its grand store in Suncity and Kokapet, Hyderabad.

The Suncity store was inaugurated by Mr. Swadesh Kumar Behera, Chief People Officer and Mr. Ajay Dwivedi, Regional Business Head -South.

Later Mr. Vasudevara Rao, Regional Business Manager; Mr. Venkata Subba Reddy, Business Partner; Mr.Ajay Dwivedi, Regional Business Head -South; Mr. Swadesh Kumar Behra, Chief People Officer addressed a press conference.  A mini fashion show was organised showcasing the lastest collection

Both new stores showcase an exquisite range of jewellery, including gold, diamonds, Kundan, Polki, and contemporary designs, as well as an exclusive wedding collection to suit every taste.

Suncity store spanning 7500 sq. ft and Kokapet store spanning 8500 sq. ft., presents an extensive selection of iconic Tanishq jewellery designs across dazzling plain gold, exquisite diamonds, kundan and polki. Alongside, the store offers an exclusive range of mangalsutras, ‘Dor’, inspired by sacred elements of the Hindu wedding.

Furthermore, the store also houses ‘Aarna’, an exclusive Varamahalakshmi collection inspired by the goddess herself & her various forms.

Additionally, the store presents an exclusive jewellery line for men, ‘Aveer’, along with stunning jewellery pieces from ‘Rivaah’, a dedicated wedding jewellery sub-brand of Tanishq. Rivaah is meticulously crafted to align with the fashion preferences of women from various regions across India and has evolved as a one-stop destination for wedding shopping.

Speaking on the inauguration, Mr.Ajay Dwivedi, Regional Business Head -South, said, “As one of India’s most beloved jewellery brands, Tanishq remains dedicated to providing exceptional service to our customers.

All Tanishq stores are equipped with the Karatmeter, which enables customers to check the purity of their gold most efficiently. The Tanishq retail chain currently spreads across 500+ exclusive boutiques in more than 300 cities, the press release stated

Luxury, Luggage and a Landmark Launch: Social Beat Crafts the Manish Malhotra x Samsonite Launch Campaign

When a legacy travel brand famous for innovations meets a visionary designer renowned for reshaping Indian couture—something iconic is bound to happen. Manish Malhotra x Samsonite is more than a collaboration — it’s a landmark moment that reimagines what luxury luggage can look and feel like. And Social Beat brought this collaboration to lifewith a campaign that felt just as elevated, stylish, and statement-making as the collection itself.

The idea was simple: don’t just launch a bag—launch something rare, desirable, and bound in legacy.

The pre-buzz kicked off with subtle sightings of Manish Malhotra himself carrying the bag. No big reveal, no overt branding—just intrigue. This was followed by a curated wave of influencers who seamlessly seeded the collection into their worlds, helping the bag quietly (but powerfully) claim its place as the accessory of the season.

At the centre of the launch is a hero film that brings to life the idea of elegance meeting exclusivity. It showcases how everyone walks their own path in their own unique style, projecting the bag as an extension of their distinct self. Clean silhouettes and sharp frames mirrored the bag’s sleek elegance, while grunge-laced interiors brought in a raw edge. Esoteric by intent, the film carried Manish Malhotra’s refined aesthetic without ever spelling it out. A quiet, confident storytelling that lets the product do all the talking.

Anushree Tainwala, Executive Director at Samsonite South Asia, shared: “This collaboration was a milestone for Samsonite—a fusion of our legacy of innovation with Manish Malhotra’s timeless design sensibility. The campaign was crafted to reflect the sophistication of the collection while introducing a bold, fashion-forward chapter in the Samsonite journey.”

Ashish Tambe, National Creative Director at Social Beat, added: “The campaign had to evoke the emotion of owning a statement. The creative had to tick all the boxes that a launch must—from a brand and product lens—but at the same time, move beyond the tactical and create an aura of a fashion-first international traveller.”

Vikas Chawla, Co-founder of Social Beat, said: “Collaborating on this unique launch combines our capabilities across creative, films, media and technology. The goal was to build a campaign that did justice to the grandeur of the Manish Malhotra x Samsonite collaboration, and our team brought that vision to life across platforms with creativity, passion, and precision.”

The campaign unfolded as a full-fledged 360° digital experience — with a social media content strategy built around Manish Malhotra, influencer marketing to amplify reach, and sharp media planning & buying to drive results. Bold hoardings and luxe in-store setups brought the buzz offline, creating a seamless blend of digital and physical presence.

With striking visuals, a bold film, and a sharp digital rollout, the campaign did more than drop a collection—it redefined what luggage can be. Because when icons come together, travel doesn’t follow trends. It sets them.

Samsonite Teams Up with Manish Malhotra in Social Beat Campaign

When a legacy travel brand famous for innovations meets a visionary designer renowned for reshaping Indian couture—something iconic is bound to happen. Manish Malhotra x Samsonite is more than a collaboration — it’s a landmark moment that reimagines what luxury luggage can look and feel like. And Social Beat brought this collaboration to lifewith a campaign that felt just as elevated, stylish, and statement-making as the collection itself.

The idea was simple: don’t just launch a bag—launch something rare, desirable, and bound in legacy.

The pre-buzz kicked off with subtle sightings of Manish Malhotra himself carrying the bag. No big reveal, no overt branding—just intrigue. This was followed by a curated wave of influencers who seamlessly seeded the collection into their worlds, helping the bag quietly (but powerfully) claim its place as the accessory of the season.

At the centre of the launch is a hero film that brings to life the idea of elegance meeting exclusivity. It showcases how everyone walks their own path in their own unique style, projecting the bag as an extension of their distinct self. Clean silhouettes and sharp frames mirrored the bag’s sleek elegance, while grunge-laced interiors brought in a raw edge. Esoteric by intent, the film carried Manish Malhotra’s refined aesthetic without ever spelling it out. A quiet, confident storytelling that lets the product do all the talking.

Anushree Tainwala, Executive Director at Samsonite South Asia, shared: “This collaboration was a milestone for Samsonite—a fusion of our legacy of innovation with Manish Malhotra’s timeless design sensibility. The campaign was crafted to reflect the sophistication of the collection while introducing a bold, fashion-forward chapter in the Samsonite journey.”

Ashish Tambe, National Creative Director at Social Beat, added: “The campaign had to evoke the emotion of owning a statement. The creative had to tick all the boxes that a launch must—from a brand and product lens—but at the same time, move beyond the tactical and create an aura of a fashion-first international traveller.”

Vikas Chawla, Co-founder of Social Beat, said: “Collaborating on this unique launch combines our capabilities across creative, films, media and technology. The goal was to build a campaign that did justice to the grandeur of the Manish Malhotra x Samsonite collaboration, and our team brought that vision to life across platforms with creativity, passion, and precision.”

The campaign unfolded as a full-fledged 360° digital experience — with a social media content strategy built around Manish Malhotra, influencer marketing to amplify reach, and sharp media planning & buying to drive results. Bold hoardings and luxe in-store setups brought the buzz offline, creating a seamless blend of digital and physical presence.

With striking visuals, a bold film, and a sharp digital rollout, the campaign did more than drop a collection—it redefined what luggage can be. Because when icons come together, travel doesn’t follow trends. It sets them.

JSW MG Motor India Rolls Out ‘Midnight Carnival’ for Hector with a Chance to Go to London

21st April, 2025: To redefine car-buying experience with convenience, JSW MG Motor India has unveiled an exhilarating new campaign for its flagship SUV, the much-loved MG Hector — ‘Midnight Carnival’. This exclusive campaign invites customers to visit showrooms open until midnight every weekend for a limited time. As part of this offer period, 20 lucky MG Hector buyers will win a dream trip to London.

During the offer program, JSW MG Motor India is also bringing a host of value-driven offers designed to enhance the excitement of car-buying. New Hector buyers can avail an extended warranty of 2 years / 1 lakh km, in addition to the standard 3-year warranty, along with 2 extra years of Roadside Assistance, ensuring up to 5 years of worry-free ownership. The campaign also offers 50% RTO cost benefits and access to MG Accessories for currently registered Hector vehicles. Such initiatives are reaffirming MG Motor India’s commitment to its growing community of SUV enthusiasts.

Commenting on the campaign, Rakesh Sen, Head of Sales, JSW MG Motor India said, “The MG Hector has always been the model of choice for SUV lovers in India, and our Midnight Carnival is a unique celebration of that legacy. By combining irresistible offers with memorable experiences, we’re creating opportunities for both our current and future customers to be part of something truly special.”
Launched in 2019 as India’s first Internet SUV, the MG Hector continues to raise the bar with a compelling combination of tech, safety, and style. It boasts best-in-class features such as a dual-pane panoramic sunroof, an immersive 35.56 cm (14-inch) HD infotainment system, 70+ connected car features, and an advanced ADAS suite, offering a truly intelligent and distinctive driving experience.

This Summer, Bengaluru Prefers Local – Goa, Ooty, and Offbeat Gems Shine

Bengaluru, April 21, 2025: Cleartrip, a Flipkart company, announced a significant uptick in summer travel during its Nation on Vacation (NoVac) campaign, with Bengaluru emerging as the heartbeat of domestic travel.

Key Highlights from Bengaluru:

• 12% of total domestic bookings came from Bengaluru – the highest share in India.
• Goa topped the list of preferred domestic destinations, with Ooty, Lonavala, and Manali close behind.
• Offbeat international gems like Georgia and Azerbaijan saw surprising traction among Bengaluru travellers.

Speaking on the campaign’s success, Tavleen Bhatia, Chief Marketing Officer, Cleartrip, said, “Since its inception, Nation on Vacation (NoVac) has grown into one of the country’s biggest and most eagerly awaited summer travel sales – so much so that it feels like summer truly begins with NoVac’s arrival. We’re thrilled by the resounding response this year and are glad we could deliver great value, helping more Indians take that long-awaited summer break. At Cleartrip, our mission has always been to make travel planning and booking easy, smart, and joyful.”

Interarch Secures India’s Largest-Ever Single PEB Order

Mumbai, 21st April 2025 – Interarch Building Solutions Limited, pioneers of Pre-Engineered Buildings (PEB) has secured the largest-ever single PEB order in the Indian PEB industry, valued at over 300 crore. The plant is being set up for a major tyre manufacturing company based in Gujarat.

The upcoming tyre facility is poised to be one of the most large-scale and technologically advanced in the country. Interarch has been entrusted with the end-to-end execution of the facility; covering design, manufacturing, and on-site installation of the pre-engineered structures.

The upcoming tyre manufacturing facility will have an area of approx. 3,00,000 m2 i.e.3 million Sq. Ft. under one roof. The proposed plant is slated to be completed within FY 25-26. The plant is designed to optimize operational efficiency while meeting the latest sustainability standards. This large-scale project highlights the growing demand for high-quality steel buildings and underscores our commitment to supporting global mobility, industrial development, and infrastructure expansion.

Arvind Nanda, Managing Director, Interarch Building Solutions Limited, said, “We are proud to have secured the largest-ever single PEB order, in public domain, in the Indian PEB industry – a significant milestone that reflects the trust our clients have in Interarch’s engineering excellence, manufacturing and execution capabilities. This project, for one of India’s most advanced tyre manufacturing facility, will involve end-to-end delivery of critical steel infrastructure – from design to on-site installation. It’s a strong endorsement of our four-decade legacy and our commitment to delivering large-scale, complex industrial solutions with precision, speed, and sustainability at the core.

At Interarch, we have always believed in pushing the boundaries of innovation in steel construction. This project reinforces our leadership in the PEB segment and marks another step forward in supporting India’s manufacturing and infrastructure ambitions. As we begin work on this prestigious assignment, our focus remains on delivering world-class quality, on-time execution, and contributing meaningfully to the nation’s industrial growth story”.

With this milestone, Interarch continues to push the boundaries of steel construction, offering faster, more efficient, and sustainable building solutions that meet the dynamic needs of India’s industrial growth story.