Category Archives: Business

RiteBite Max Protein Disrupts Habits, Not Ads, This April Fools’ Day

Delhi, 3rd April 2025: In a world where diet plans often crumble at the sight of a discount coupon, RiteBite Max Protein, in partnership with Schbang Delhi, has launched a cleverly disruptive April Fools campaign that serves up more truth than temptation.

This April Fools’ Day, RiteBite Max Protein didn’t just join the prank party they flipped the script on temptation itself. RiteBite Max Protein April Fools Campaign, taps into its audience’s most relatable moment of weakness: late-night scrolls, fast food cravings, and that split-second surrender to a Rs. 100 coupon.

But instead of the promised cheat meal, users got a dose of self-awareness.

RiteBite Max Protein, known for pioneering protein-based snacking in India, has long stood by the mantra: “Protein Snacking Matlab No Cheating.” For this campaign, the brand decided to bring that message alive at the exact moment consumers were about to give in.

Their primary audience may aspire to healthy lifestyles, but the constant dopamine chase on Instagram, combined with irresistible discounts and food delivery ads, often leads them to compromise. The campaign leaned into this behavioural insight: cheating on your diet isn’t accidental, it’s ritualistic.

Schbang crafted a series of dark ads, a technique where ads are shown only to targeted users– disguised as tempting food deals. These creatives mimicked popular formats and brands, luring users into clicking.

But the ads weren’t from your favourite burger joint or food delivery platform. They were posted by a dummy account named “The Cheat Meal Club”, crafted to look authentic and familiar.

Upon clicking the link, users were redirected not to a coupon page but to a special landing page on RiteBite Max Protein’s website. The copy? Brutally honest.

The site didn’t shame it nudged. A smart banner reminded the user about the importance of health-forward snacking, reintroducing RiteBite Max Protein’s core range as a delicious, guilt-free option.

The campaign’s performance further validated the insight-led approach. Across platforms, RiteBite Max Protein’s digital decoy strategy clocked a total reach of over 4.7 lakh users, with more than 7.6 lakh impressions driven by targeted assets across Meta and Google. Most notably, the campaign achieved over 16,000 link clicks, reflecting a strong behavioural trigger that successfully redirected users at the precise moment of craving. The Meta assets alone garnered over 20,000 engagements, proving that when strategy meets timing, even an April Fools prank can convert curiosity into conscious choice.

Baani Singh, senior group Creative Manager at Schbang, says, “April Fool’s Day has become the day of tried and expected marketing efforts. With RiteBite Max Protein, we saw an opportunity to reinvent the format to make it speak to the consumer. A behaviour we largely observed and also experienced was of discounts and offer led temptation. This easy enabler of cheating was then turned into a light-hearted reminder to choose the healthy alternative of protein snacking.”

“At RiteBite Max Protein, we’re constantly challenging the norms of snacking, and this April Fools’ Day, we wanted to challenge the mindset too. With the ‘Cheat Meal Club,’ we didn’t just prank our audience but we gave them a much-needed wake-up call. In a world full of tempting offers on junk food, our message is clear: don’t fall for the bait. Choose better, choose protein. Because when it comes to health, cheating isn’t funny — it’s costly”, says Dr. Ravinder Varma, Sr. Brand Manger, RiteBite Max Protein (Company: Zydus Wellness Products Ltd).

RiteBite Max Protein has once again demonstrated that marketing doesn’t always have to shout to be heard. Sometimes, the most effective nudge comes in the form of a clever, quiet redirect to one that turns guilty pleasure into a healthy pause.

With the April Fools Campaign, RiteBite Max Protein and Schbang have successfully blurred the lines between prank and purpose delivering laughs, learnings, and a fresh take on digital wellness. Because at the end of the scroll, one truth remains:

Skoda Auto Volkswagen India Strengthens International Presence with Unprecedented Export Growth in 2024

Mumbai, 3rd April 2025: Škoda Auto Volkswagen India Private Limited (SAVWIPL) has been recognized as the “Top Exporter 2023-2024” by the Mumbai Port Authority. This prestigious accolade celebrates SAVWIPL’s remarkable contribution to India’s export landscape and its pioneering legacy of exporting made-in-India cars to the world for over 20 years. Aligned with the Government of India’s ‘Make in India’ vision, SAVWIPL has played a pivotal role in making India a key automotive export hub.

The Group has exported over 675,000 vehicles to date, reinforcing its commitment to engineering and manufacturing excellence. In 2023, the Group recorded an exceptional 38% year-on-year (YoY) growth when exports accounted for 30% of total production. This was followed by 20% YoY growth as exports constituted 40% of its locally produced vehicles in 2024.

SAVWIPL exported more than 43,000 locally-manufactured cars in FY 2023-24 to over 26 countries across Asia, Africa, and North America. From iconic models like the Volkswagen Vento and Polo to new-age models like the Volkswagen Virtus, Volkswagen Taigun, and Škoda Kushaq, SAVWIPL’s made-in-India cars continue to gain international recognition, strengthening its global presence and reinforcing India’s significance in the Group’s global strategy.

As part of its expanding export strategy, the company is also exporting parts and components to Vietnam from its Parts Expedition Centre in Pune to support local vehicle assembly in the region. This strategic move leverages India’s manufacturing prowess and geographical synergies, contributing to the growth of India’s automotive sector on a global scale.

Piyush Arora, Managing Director & CEO of Škoda Auto Volkswagen India Private Limited, commented on the achievement: “We are honoured to receive this award. This recognition is a testament to our unwavering commitment to quality, innovation, and the growing global presence of cars engineered and manufactured in India. Over the years, we have demonstrated our capabilities as a key export hub, and we remain dedicated to strengthening India’s role in the global automotive industry. We extend our gratitude to the port authorities, our dedicated teams, partners, and stakeholders who have made this success possible. As we look ahead, we will continue to explore additional export opportunities while maintaining the momentum into 2025.”

Škoda Auto Volkswagen India remains focused on developing the domestic ecosystem, nurturing local talent, and delivering world-class, high-quality vehicles that are both driven in India and appreciated globally. With this latest milestone, the Group reaffirms its commitment to ‘Make in India, for India and the world’, as it continues to drive Indian manufacturing excellence onto the global stage.

IDEX Corporation Introduces Cognito 1”, Transforming Industrial Pumping Solutions Globally

Mumbai, India – IDEX Corporation is revolutionizing the fluid transfer industry with the addition of Cognito 1-inch electrically operated double diaphragm (EODD) heavy-duty pump variant, boasting industry best energy saving, lower maintenance and swift return on investment. Designed to deliver unparalleled energy efficiency, reliability, and sustainability, Cognito is transforming industrial fluid pumping solution worldwide with its complete range of heavy-duty EODD pumps, namely Cognito 1 to 4 inches for various flow rates and applications requirement.

Cognito’s electrically powered diaphragm technology is a paradigm shift in the industry with its state-of-the-art electric drive that consumes less energy as compared to any air-operated double diaphragm pumps in the world.

Stemmed from a deep understanding of industry pain points and operational challenges, Cognito is designed to overcome the downsides of standard diaphragm pumps that tend to complicate procedures and drive costs up. Cognito saves 60%-70% more energy than regular air-operated double diaphragm (AODD) pumps by eliminating the usage of compressed air (compressor), thereby driving down running expenses and carbon footprint while maximizing performance. By significantly minimizing energy consumption and maintenance requirements, Cognito allows companies to lessen their operational cost and cost-of-ownership while optimizing efficiency and safety. The rugged build of the pump guarantees a longer life, less waste, and more environmental stewardship.

Commenting on the innovation, Archana Gundre, Managing Director, FMT Pumps Group – Asia, said: “We are thrilled to introduce the Cognito 1” pump, marking the completion of our heavy-duty range with Cognito 1, 2, 3 and 4-inch variants. Being the world’s first organization to leverage the EODD technology as a cost-efficient and eco-friendly solution to conventional diaphragm pumps with industry-agnostic applications, it is not just another pump, but a revolutionary technology that is a result of understanding industry requirements and challenges.”

With its robust design, Cognito has extended the pump’s diaphragm life by 2x, and offers seal-less technology providing high mean-time-between-failures (MTBF) rate. It further boasts the lowest total cost of ownership in positive displacement pump technology with the lowest maintenance and breakdown costs.

The pump features outstanding capability of handling abrasive, corrosive, and shear-sensitive fluids, and also comes with self-priming and dry-run capabilities, paired with leak detection and process protection features. Cognito is also equipped with IoT-enabled intelligent monitoring through its web-based portal called COGNITOsmartINSIGHTS, which provides predictive maintenance and real-time remote monitoring to achieve enhanced performance.

India’s First Q-Commerce Healthcare App, FLASH, Now Ready to Serve Consumers

India, 2nd April 2025: In a groundbreaking move to transform healthcare accessibility, RED Health, Asia’s only JCI-accredited and India’s largest emergency medical response provider has launched FLASH, a cutting-edge health commerce app now operational in Hyderabad. Built to provide rapid, high-quality medical services beyond emergency response, FLASH is set to revolutionize how people access everyday healthcare, delivering expert care at the touch of a button.

Designed to bridge critical gaps in healthcare accessibility, FLASH integrates real-time tracking, intelligent routing, and strategic resource allocation to ensure that expert care reaches faster than ever. The app guarantees an ambulance arrival in under eight minutes and provides rapid health checkups, IV medication, vaccinations, and specialized care services, including wound care and post-surgical support, directly to patients’ doorsteps.

Built on a pioneering Q-commerce healthcare model, FLASH is redefining on-demand medical care by transforming ambulances into mobile health hubs, similar to dark stores in quick commerce. Unlike traditional health-tech services that only cater to scheduled appointments, FLASH enables real-time access to over 40 critical health interventions, from IV therapy and wound care to post-surgical support, all delivered in under 8 minutes. Leveraging AI-driven analytics, real-time tracking, and intelligent routing combined with strategic partnerships with hospitals and healthcare professionals, FLASH ensures expert medical care reaches patients faster than ever, bridging critical gaps in both emergency response and routine healthcare access.

Speaking about the launch, Prabhdeep Singh, CEO & Founder of Red Health said, “FLASH isn’t just a service, it’s a revolution! For too long, people have been forced to wait, whether in an emergency or for routine healthcare. We’re here to change that. We’re creating a system where fast, high-quality healthcare isn’t just a hope. It’s the standard we’re committed to delivering. With FLASH, we are eliminating the frustration of delays and making expert medical assistance available at the speed of need. This is a big step forward, and we’re excited to make it happen. At RED Health, it’s all about transforming access to healthcare, ensuring that no one is left waiting when every second counts.”

Flagging off in Hyderabad, FLASH is all set to cement a new benchmark for instant healthcare access. With a strong focus on seamless service delivery, we are rapidly scaling operations and plan to expand into major cities like Bangalore, Mumbai, and Delhi in the near future.

Shiv Khera’s Powerful Insights Resonate at SRCC Business Conclave 2025

New Delhi, 2nd April 2025 – Mr. Shiv Khera felt privileged addressing at the SRCC business conclave 2025 as an alumni. Mr. Shiv Khera shared his 3 essentials for ethical success leaving his audience enriched. The event witnessed an empowering session where Mr. Khera shared real life examples Attitude, leadership, motivation and values leaving an lasting impact on the audience.

A pioneer in the field of personal and professional growth, Shiv Khera is best known for his bestselling book, “You Can Win,” which has inspired millions worldwide. His expertise inpeople development makes him one of the most respectable and sought-after speakers in the world.

During his session, Mr. Khera also introduced insights from his latest book “LIVE WHILE YOU’re ALIVE” with a subtitle “TAKE A BREAK BEFORE YOU BROKE DOWN”. He talked of a very important issue of handling stress. Stress has become a silent killer impacting our health, relationships and performance everywhere.

The event provided attendees with invaluable lessons on overcoming challenges, building a winning mindset, and achieving personal and professional growth. Mr. Khera encouraged individuals to take charge of their lives, make ethical choices, and lead with confidence.

“Success is not an accident; it is the result of right decisions at the right time. True leaders create a legacy of excellence.” said Mr. Shiv Khera. He pointed out the principles of success not tactics, as tactics are manipulative but the principals are based on the foundation of Integrity.

India’s Semiconductor Ambitions Take Off as RRP Electronics Ltd Begins Exports

Mumbai, 2nd April, 2025: RRP Electronics Ltd, Maharashtra’s first state approved Semiconductor plant exported their first consignment allocated for their European customer. The estimated values are Rs. 6.51 crore, primarily focused on ASICS based technologies.

RRP Electronics ltd has a fully established Outsourced Semiconductor Assembly and testing (OSAT) and continues its expansion initiatives under the Rs. 12035 crore State approved phase-I plan.

The first mover advantage lies now with RRP, as the Proof of concept has now been established and there will be a further enhancement in the offerings by virtue of their tie up with AMB Taiwan.

The team expected to arrive in the second week of April will complete the Proof of concept for SIM card modules, to tap the immediate opportunities knocking at their door. This will be in addition to the igbt and mosfets products that they propose to build under RRP Electronics umbrella.

With the expansion going on in full swing RRP Electronics in parallel have also initiated the set-up of the Deca technologies advanced packaging foundry to produce parts for Apple I phone and the OHT facility to qualify for business from a multinational through Deca technologies, USA.

With Boundaries unlimited, RRP Electronics also have commenced their journey in the Analog devices with direct opportunities from Automotive sector, wherein this entire expansion will create multiple job opportunities, making the state proud and Nation flourish under Make in India.

‘Shaping Education for the Creative Economy’: Primus Partners Report Shows Low Student Readiness

Mumbai, 2ndApril 2025: As India endeavours to nurture and realize US $80 billion creative economy potential, the leading home-grown consultancy firm, Primus Partners deep dives into the talent pool spotlighting key gaps in the students’ education and preparedness with 21st century skillsets. In its recently released report titled ‘Shaping Education to Nurture the $80 Billion Creative Economy’, Primus Partners attempts to find answers to evaluate the preparedness of Indian students to meet the demand of this dynamic landscape and the changes needed in the education and skill-building frameworks. Emphasizing the integration of critical skills into curricula, it calls for policy interventions and frameworks to prepare students for a world driven by innovation and creativity.

Key insights of the report include:

• Only 9% of students demonstrate high readiness in essential skills like design thinking, critical thinking, and research, indicating strong problem-solving abilities and an investigative mind-set. High readiness would also imply students create real-world solutions, think critically, and verify information sources rigorously
• 30% of government and 13% of private school students exhibit low readiness for real-life application of learning, indicating a gap in integrating theoretical knowledge with practical application.
• 1 in 5 exhibit low readiness in critical skills like problem-solving, critical thinking, and research, often resulting in superficial engagement and requiring additional support.
• Private schools excel in practical learning, while public schools demonstrate strong observation skills and responsiveness to environmental stimuli.
• A small group of students, particularly from IB boards, demonstrate high readiness in design thinking and real-world problem solving, but their numbers are limited.

Sharing her perspective about the findings, Charu Malhotra, Co-Founder and Managing Director, Primus Partners, said, “To fuel India’s $80 billion creative economy, the education system must evolve from traditional rote learning to a competency-based curriculum that fosters innovation and creative problem-solving. Employers must also take the lead by prioritizing re-skilling and assessing competencies within their organizations to ensure they are equipped for the future. Digital skills such as logic, process thinking, problem-solving, and creativity have become indispensable in this new era. To better understand how ready our students are to thrive in this dynamic landscape, we conducted an in-depth survey, which forms the foundation of this report. It is crucial that we empower the next generation with the right skills to navigate and contribute to the creative economy.”

The report also explores various methods for students and the nation at large to build and hone their core competencies, along with actionable strategies, including pedagogical shifts that can catalyse the development of India’s youth. It features insights and perspectives from some of the leading education and industry experts, including Sunanda Sudhir, Principal Middle School at Pathways School Noida; Manit Jain, Co-Founder of The Heritage Group of Schools; Sunil Razdan, Chief Coordinator at Gyan Shakti Vidyalaya; and Mahesh Balakrishnan, Senior Manager, South Asia at International Baccalaureate; Sudipta Mukherjee, Educator, Curriculum Developer, Teacher Trainer, and Dyslexia Language Therapist; Shweta Khurana, Director for Asia Pacific and Japan, Government Partnerships and Initiatives, Global Government Affairs at Intel Corporation; Pooja Kwatra, Educational Consultant, Curriculum Developer, and Teacher Trainer; and Sabeer Bhatia, Co-Founder of Showreel and Hotmail.

Sample Size and Methodology

The “Shaping Education to Nurture the $80 Billion Creative Economy” report by Primus Partners was created basis a survey of over 1,500 students from over 22 states and union territories in India, ensuring broad geographical and demographic representation. The target population included students from Class VI–VIII, IX–X, and XI–XII, studying in government and private schools across South, West, East, North, and Central India. A structured questionnaire was developed using Google Forms, featuring multiple-choice questions (MCQs) designed to assess eight key skills critical for success in the creative economy: Problem-Solving, Critical Thinking & Creative Solution, Brainstorming, Teamwork, Real-Life Application of Learnings, Design Thinking, Observation Skills, and Research Skills. The questions were scenario-based, encouraging students to apply their skills in real-world contexts, with four response options representing different proficiency levels—low, medium, and high.

Zouk Boosts Physical Retail Presence with Nationwide Store Expansion

2nd April 2025 – Proudly Indian, PETA-approved bags and luggage brand, Zouk recently expanded its offline presence by opening 5 new stores across the country, including Phoenix Market City Pune, Lulu Mall Lucknow, Elan Miracle Gurgaon, Mantri Mall Bangalore and M5 Mall Bangalore. These five new locations mark an exciting chapter in Zouk’s journey as the brand continues to bring its high-quality, ethically made products to more customers across India.

 Zouk had recently raised $10 million in Series B funding round to scale up the brand and expand its offline store network. The brand has also onboarded National Film Award winner, Kriti Sanon as its brand ambassador, marking another significant milestone in the brand’s journey.

 With a focus on blending traditional Indian craftsmanship with contemporary designs, Zouk’s 100% vegan collection includes a variety of bags, from everyday handbags to versatile luggage bags. The brand’s commitment to ethical fashion has garnered a strong following, particularly among eco-conscious consumers looking for stylish alternatives.

 “We are thrilled to expand Zouk’s offline presence with five new stores across India. This marks a significant milestone in our journey as we bring our proudly Indian, 100% PETA-approved vegan products closer to our customers. This expansion is just the beginning, as we continue to make Zouk more accessible across the country!” said Pradeep Krishnakumar, co-founder of Zouk.

 Each of the stores are designed to offer a personalized shopping experience, allowing customers to explore Zouk’s complete range up close and discover products that blend style with tradition.

Sports Studio, Inc. and Amagi Collaborate to Elevate FreeLiveSports.tv’s Sports Streaming Experience

Mumbai April 2, 2025— Amagi, a cloud-based SaaS solutions provider for broadcast and streaming TV (CTV), announced that it has been chosen by Sports Studio, Inc., a premier sports platform with consumer-facing apps and Free Ad-Supported Television (FAST) channels under the FreeLiveSports.TV. (FLS) brand, to be a technology, content, and monetization partner.

Amagi has provided Sports Studio with cloud streaming and monetization solutions for seamless channel distribution as part of this engagement. This relationship has been helpful for Sports Studio’s creation of Free Live Sports, which makes it easy for viewers to find their favorite sports channels among many other channels on the platform.

This partnership intends to improve how sports content reaches its target audience. Sports Studio is leveraging Amagi’s suite of solutions to empower sports rights holders to connect with their audience effectively on the Free Live Sports platform and across the entire FAST ecosystem.

Additionally, Sports Studio offers full-service channel creation and operation for rights holders who may lack internal capabilities, simplifying the process and expanding the reach of their sports content. This will enable content owners to monetize their content better via valuable distribution channels on top-tier streaming services secured by the Sports Studio team.

Free Live Sports’ lineup includes 120 dedicated FAST channels, including 40 premium sports channels provided by Amagi, making it one of the world’s largest collections of FAST sports.

Sports Studio selected Amagi because it is a one-stop technology partner that streamlines channel creation, distribution, and monetization for sports content rights holders, bridging a critical gap in the industry. The partnership is intended to create a go-to destination for sports fans, expand the audience reach for Sports Studio’s channel partners, and facilitate the distribution of new sports channels.

“This partnership with Sports Studio underscores Amagi’s commitment to growing audiences for our content partners,” said Srinivasan KA, Co-founder and Chief Revenue Officer of Amagi. “By providing our robust cloud-based technology along with our content marketplace, we enable rights holders to reach new audiences effectively and streamline their content monetization efforts.”

“Partnering with Amagi is crucial in realizing our vision for a premier sports platform,” Sports Studio Co-President Cathy Rasenberger said. “Their comprehensive technology and deep understanding of the streaming ecosystem will enable us to offer unparalleled channel creation and distribution capabilities to sports rights holders. This will allow content creators to reach their target audience more effectively and monetize their content to its fullest potential.”

Amagi provides a suite of channel creation, distribution, and monetization solutions. The company’s clients include some of the world’s biggest names, including A+E Networks UK, ABS-CBN, Astro, Cox Media Group, DAZN, Globo, Lionsgate Studio, NBCUniversal, Tastemade, and VIZIO.

Expanding Elegance: TreeHouse Hotels Launches ‘The Royal Chandra Mahal’ in Jaipur

National, India, 2nd April 2025 – TreeHouse Hotels & Resorts, a hospitality chain owned by Karma Hospitality, has announced the launch of TreeHouse The Royal Chandra Mahal , a well located and boutique hotel near the heart of Jaipur, Rajasthan. Known as the “Pink City” for its magnificent pink-hued buildings and rich cultural heritage.

Jaipur is home to some of India’s most celebrated landmarks, including Hawa Mahal, City Palace, Amber Fort, and Jantar Mantar. Strategically located just 20 minutes from Jaipur Railway Station and Bani Park, and in close proximity to the Jhotwara Industrial Area, the resort offers modern, well-appointed Rooms & Suites, ADD – an all-day multi-cuisine dining restaurant, and two opulent banquet halls designed for royal weddings, conferences, and social events. It has a poolside lawn for your outdoor events, TreeHouse The Royal Chandra Mahal t is poised to become a great venue for grand celebrations and corporate gatherings in Jaipur.

The hotel features three categories of well-appointed Rooms & Suites, designed with plush interiors and modern amenities to ensure a relaxing stay. The Deluxe Room features contemporary amenities such as a Tea/Coffee Maker, Flat Screen LED Smart TV, In-Room Safe, and ample storage space. Guests can indulge in a delightful dining experience at the multi-cuisine restaurant, which serves a hearty buffet breakfast every morning, along with a curated selection of local Rajasthani dishes, comforting meals, coffee, and snacks, the restaurant is designed to cater to every palate.

TreeHouse The Royal Chandra Mahal is equipped with two Royal Mahal Banquet Halls and a Poolside Lawn, providing an exquisite setting for weddings, conferences, and social events. The banquet halls span 2,800 sq. ft. each, accommodating up to 200 guests in a reception-style setting. The Poolside Lawn, spread over 8,040 sq. ft., can host up to 500 guests, offering a picturesque backdrop for open-air celebrations.

Speaking on the launch, Jayant Singh, Managing Partner, TreeHouse Hotels & Resorts, said, “Jaipur is a city of timeless charm and vibrant culture, and we are delighted to introduce TreeHouse The Royal Chandra Mahal to this incredible destination. Our vision is to offer travelers a seamless blend of heritage elegance and modern luxury, ensuring a memorable stay with world-class hospitality.”