Category Archives: Business

Mistral, AXISCADES’ Subsidiary, Debuts DCP1000 Module with Lattice CertusPro-NX FPGA for Enhanced Performance

21st March 2025, Bengaluru, India: Mistral Solutions Private Ltd, (Mistral) a subsidiary of AXISCADES Technologies Limited (AXISCADES), a chip to product company and a pioneer in Defense, Electronics, Semiconductor and Artificial Intelligent (ESAI) applications, today announced the launch of the DCP1000 Module, a compact and user-friendly Radar Data Capture and Playback Module designed for real-time mmWave Radar data streaming & Playback together. Based on the award-winning low power Lattice Nexus™ FPGA platform, the DCP1000 delivers high-speed, low-latency data capture with Gigabit Ethernet connectivity and HIL (Hardware-In-Loop) playback functionality. This state-of-the-art module is now available for early samples.

Revolutionizing Radar Data Capture

The DCP1000 module is designed to capture Raw ADC Data from various Texas Instruments’ mmWave radar modules over LVDS, enabling seamless real-time data processing. The module efficiently streams the converted data to a host PC via 1Gbps Ethernet, ensuring optimal performance for autonomous systems, industrial automation, and advanced sensing applications. Additionally, 8-bit DMM/Trace interface supports HIL playback, facilitating effective radar data processing, calibration, and testing workflows.

Key Features:

• LVDS interface for raw ADC data capture from TI radar sensors

• DMM/Trace interface for Radar data playback (HIL) & data Processing

• SPI and I2C serial interfaces for configuration and control

• QT-based GUI for Host PC to configure, capture, and visualize data

• DCP1000 Module seamlessly integrated with TI’s mmWave Studio for Raw Data capture and post-processing

• Module based on Lattice CertusPro™-NX FPGA with up to 100K logic cells

• 2GB LPDDR4 memory

• 1Gbps Ethernet with RJ45 port for high-speed data transfer

Optimized Software for Seamless Radar Processing

The DCP1000 module comes with a comprehensive software suite, including a QT-based Host PC application for configuring, capturing, and visualizing radar data. The module supports firmware upgrades, advanced signal processing, and real-time visualization to enhance the radar development experience.

“The DCP1000 is a game-changer for mmWave Radar system developers, redefining Radar data processing with cutting-edge technology, high-speed streaming & Playback. With real-time data capture, playback, and seamless integration with TI’s mmWave Radar platforms, it significantly accelerates the development and validation of Radar-based applications said Muralikrishnan D, CEO Mistral Solutions. “At Mistral, innovation drives us, and this product signifies our deep expertise in Radar technologies and strategic partnerships with Lattice Semiconductor and Texas Instruments,” he added.

“At Lattice, we are dedicated to driving innovation in industrial automation through our advanced low power FPGA solutions with best-in-class connectivity features,” said Jerry Xu, President of APAC at Lattice Semiconductor. “We look forward to our collaboration with Mistral Solutions enhancing real-time radar data processing and seamless module integration, accelerating innovation for our customers.”

T-Brick: The Super Premium and Sustainable Facade Solution that’s Revolutionizing Indian Architecture by Wienerberger

Bengaluru, Karnataka March 24 2025: wienerberger India, a leading provider of green building materials has recently launched T-Brick, a façade tile system that redefines the future of modern brick architecture with a perfect blend of aesthetics and functionality.

T-Brick Façade Tiles combine robust design, rich textures, with advanced dry cladding system to create a premium and sustainable brick architecture. With an extensive range of colors & finishes, architects and façade consultants can create visually stunning and impressive structures.

“T-Brick is a game-changer in the façade tiles industry,” said Mr. Monnanda Appaiah, Managing Director, wienerberger India. “Its unique blend of aesthetics, functionality, and sustainability makes it the perfect choice for premium and sustainable architecture.”

T-Brick’s innovative design provides a faster, cleaner, and more secure installation process, saving time and money for builders and developers. Its unmatched durability and weather resistance ensure that buildings adorned with T-Brick tiles retain their elegance for decades.

Key Features of T-Brick:

– Unique and sleek design with extensive range of finishes and colours

– Advanced dry cladding technology for faster, cleaner, and more secure installation

– Unmatched durability and weather resistance for long-lasting elegance

– Sustainable and eco-friendly, integrating seamlessly with green building practices

– Special designed installation board makes the system unique

– Ideal for premium projects, T-Brick can be used in few, exclusive places

“We are committed to providing sustainable and innovative building solutions,” added Mr. Appaiah. “T-Brick is a testament to our dedication to excellence and our passion for revolutionizing the facade industry.”

With T-Brick, wienerberger India aims to revolutionize the façade architecture industry with a luxurious and sustainable building solution. The company’s commitment to innovation, sustainability, and excellence makes T-Brick an ideal choice for architects, builders, and developers seeking to create iconic and eco-friendly structures.

Pioneering a New Era of Entrepreneurship and Holistic Counseling for Students

In today’s dynamic world, students often grapple with career choices and personal challenges, searching for the right guidance to shape their futures. Estrange Aurora is a transformative platform dedicated to fostering entrepreneurship and providing counseling services tailored to the needs of students and young professionals.

Entrepreneurship: Nurturing Young Visionaries

Estrange Aurora specializes in guiding students through the ideation phase of entrepreneurship, seamlessly integrating business training into their academic journey. This program is designed to establish entrepreneurship as a viable career path, equipping students with the skills and mindset necessary to become successful business leaders—all while they continue their regular studies.

Every student possesses unique talents. Take, for instance, a fresher’s party at a college. The event’s success often depends on a handful of students who showcase leadership, organizational skills, communication abilities, and coordination expertise. These students already exhibit entrepreneurial traits. With the right guidance, they can recognize their potential and develop sustainable business ideas. Estrange Aurora provides them with expert mentorship, ensuring that their entrepreneurial journey is not only inspiring but also market-sustainable—just like Tata Salt, which has established itself as a necessity in every household.

Beyond theoretical knowledge, the program offers continuous support, empowering students to create job opportunities and contribute to the economy. By nurturing innovation and self-reliance, Estrange Aurora is playing a pivotal role in reducing unemployment and driving economic growth.

Comprehensive Counseling: A Safe Space for Every Concern

Alongside entrepreneurship, Estrange Aurora offers a robust counseling service catering to students and young professionals. The platform provides guidance on a wide array of concerns, ranging from academic dilemmas—such as choosing the right subjects in 11th grade or exploring career opportunities in geography and civics—to workplace challenges, job politics, and job sustainability.

However, counseling isn’t limited to academics and careers. Estrange Aurora recognizes the need for holistic support, addressing personal issues related to mental health, emotional well-being, family dynamics, friendships, menstruation, intimacy, and more. Students can share their concerns in complete confidentiality through audio, video, or written submissions in any language.

To ensure the highest quality of assistance, Estrange Aurora collaborates with a network of global experts, connecting students with the most suitable professionals at a nominal cost. This initiative bridges the gap between students and trusted specialists, offering a private and accessible support system.

By fostering entrepreneurship and offering expert counseling, Estrange Aurora is empowering the youth to take charge of their futures with confidence. Through innovation, mentorship, and unwavering support, it is not only shaping individual success stories but also contributing to a more self-reliant and empowered society.

Reliance Retail Launches 51st GAP Store in Surat, Strengthening Brand Footprint

21st March 2025 – Surat, India – Reliance Retail has proudly opened its newest Gap store in India at Avadh Kontina, VIP Road, Surat, continuing its successful partnership with the iconic American brand since 2022. This new store marks another significant step in bringing Gap’s renowned American style and high-quality products to more customers across India.

Located in the heart of Surat on VIP Road, the new Gap store offers a wide range of modern essentials, including stylish denim, comfortable khakis, and logo products for the entire family. Additionally, the store introduces an innovative, tech-enabled shopping experience with the “Endless Aisle” feature, allowing customers to seamlessly browse and shop an expanded product selection.

The launch of this store underscores Gap’s commitment to providing customers in India with its timeless American style while embracing modern retail technologies to enhance the shopping experience.

Customers can visit the new Gap store in Surat or connect with Gap India on Instagram and Facebook @gapindia to stay updated on the latest collections.

Godrej Jersey to Strengthen Market Presence with FY26 3×3 Growth Strategy

Chandigarh, March 24, 2025 – Godrej Jersey, a leader in the dairy industry down South, today unveiled its bold 3×3 Leapfrog Strategy for FY26. This forward-thinking initiative aims to expand the company’s product range, drive higher market penetration, and enhance consumer experience through continuous innovation. By focusing on three core products—Badam Milk, Paneer, and Curd—Godrej Jersey is positioning itself to become a dominant force in the dairy value-added portfolio.

The three primary objectives of the strategy are:

· Increase Household Penetration: Growing trials for our “value-added product” portfolio in Andhra Telangana (APT)

· Market Expansion: Boosting the reach of Badam Milk and Paneer across regional markets in Andhra Telangana (APT)

· Product Innovation: Prioritizing continuous innovation, particularly in value-added products (VAP), to meet evolving consumer preferences.

Bhupendra Suri, CEO of Godrej Jersey, shared, “As we look towards FY26, our growth strategy is anchored in the sunrise categories. The 3×3 Leapfrog Strategy will enable us to accelerate market expansion, enhance our consumer offerings, and drive sustainable growth through continuous innovation, strategic investments, and targeted partnerships. Additionally, we aim to significantly increase our market share by expanding our value-added products (VAP) portfolio, reinforcing our leadership in the southern dairy market. With these strategies in place, Godrej Jersey is poised to achieve a milestone of INR 1,000 Cr in topline revenue in Telangana within the next two years, fuelled by our market penetration, product innovations, and deepened consumer engagement.”

The brand is also set to enhance its marketing investments, incorporating next-generation marketing strategies to accelerate growth. This includes leveraging high-profile celebrity endorsements, with renowned actor Rana Daggubati for Badam Milk and celebrated chef Teja of Vismai Foods for Paneer portfolio, to amplify Godrej Jersey’s market presence and reinforce brand recall across key consumer segments.

Godrej Jersey is revolutionizing the packaged paneer market with its new product packaging, offering an unmatched combination of exceptional texture and rich taste. Designed to stay super soft and intact during cooking, the product addresses one of the most common concerns among South India consumers – How to cook tasty paneer dishes. A single-use 200 gms convenience package features a QR code that provides access to various tempting, easy to cook paneer recipes by chef Teja.

The company is investing heavily in research and development to launch new product innovations, with a sharp focus on consumer needs. With an expected 50% increase in Research and Development spend in FY26, Godrej Jersey is set to launch new, innovative products that will enhance its offerings, strengthen its market leadership, and improve consumer experiences.

Shantanu Raj, Head of Marketing at Godrej Jersey, shared, “Today’s consumer landscape is more dynamic than ever, and staying ahead means staying tuned to their evolving preferences. Our focus on value-added products is to recruit more households and drive market expansion with a commitment to delivering convenience, taste, and innovations. To support this, we’re dialing up advertising and communications in Andhra Telangana (APT) and expanding our distribution network to 20,000 outlets within Telangana the next year, to increase both awareness and trials. Additionally, Godrej Jersey Badam Milk is on track to become an INR 100 Cr brand in the next 2 years. We are strengthening our presence across multiple channels, including quick commerce and modern trade. By integrating data-driven insights with a consumer-first approach, we aim to deepen engagement, boost availability, and ensure Godrej Jersey remains a trusted choice in South India.”

The brand aims to expand the presence of Godrej Jersey Curd in the highly competitive dairy segment. Known for its premium consistency and home-like quality, Godrej Jersey Curd offers a rich, thick and creamy texture that closely resembles homemade curd, making it a go-to choice for consumers seeking authenticity. Made with pure, fresh milk, it remains thick and intact without any water separation—key indicators of superior quality. Consumer insights from Andhra Telangana (APT) further emphasize the strong preference for thick curd, positioning Godrej Jersey Curd as an ideal addition to enhance every meal.

Water Conservation Initiatives by Akshayakalpa Organic

By-Mr. Shashi Kumar, CEO and Co-Founder, Akshayakalpa Organic

Water conservation at Akshayakalpa Organic isn’t a practice—it’s a lifestyle. We approach water management holistically, beginning with trench and bund construction to harvest and hold rainwater and minimize soil erosion. Our five man-made farm ponds, with an aggregate capacity of 25 lakh liters, are important reservoirs for holding surplus rainwater and are a big contributor to recharging groundwater. We have also established wells and rooftop rainwater collection systems throughout our dairy farms to provide water round the year to our crops.

Effective irrigation is also a major priority. In arid regions, we employ drip irrigation to manage water supply carefully, nourishing our vegetable beds without wastage. Our Effluent Treatment Plants (ETPs) and rainwater harvesting systems are important in ensuring a sustainable water cycle.

We also believe in working with nature. We plant trees along our bunds annually to support groundwater recharge. Rather than depending on monoculture crops such as arecanut and sugarcane, we diversify our fields and follow innovative farming methods like aerobic composting and the System of Rice Intensification (SRI) for paddy cultivation. Our methods that utilize biochar, slurry, and aerobic compost in soil care, and incorporating dairy farming to regulate the water cycle all help lower virtual water use. All this has resulted in a drastic lowering of Akshayakalpa Organic’s virtual water footprint for the production of a kilo of mixed vegetables that normally stands at 150-180 liters, far below India’s national average of 220-300 liters.

Additionally, these rainwater conservation systems, implemented at our model farms in Tiptur, Pooriyampakkam, and Shadnagar, have been successfully replicated across all our farmer farms. This ensures that every Akshayakalpa farmer follows sustainable water management as an integral part of organic farming practices.

Build Bharat Expo 2025 Marks Record Deals, Preparing for Bigger 2026

New Delhi, March 21, 2025 –

The three-day industrial exhibition “Build Bharat Expo 2025,” organized by the Indian Industries Association (IIA) from March 19 to 21, 2025, at Bharat Mandapam, Hall No. 06, New Delhi, successfully concluded with Dr. Sanjay Mayukh, National Media Co-Head & Spokesperson and Chief Whip of Vidhan Parishad Dal, BJP, as the distinguished guest at the closing ceremony.

During his address, Dr. Sanjay Mayukh praised Indian entrepreneurs, referring to them as “Karmayogis” and acknowledging Prime Minister Shri Narendra Modi’s continuous efforts to support them. He highlighted the importance of innovation, self-reliance, and global outreach for Indian businesses. “Events like Build Bharat Expo are crucial in positioning India as a manufacturing and industrial powerhouse. The enthusiasm and participation of MSMEs, along with international collaborations, reflect the strength and potential of our entrepreneurial ecosystem. With the right vision and government support, Indian businesses are set to make a remarkable impact on the global stage,” he said.

Key Highlights of Build Bharat Expo 2025

• 151 companies showcased their products, engaging in B2B meetings with diplomats and trade commissioners from 28+ countries to explore export opportunities, joint ventures, and business expansion.
• National President Shri Neeraj Singhal expressed gratitude to all exhibitors and announced that the second edition, “Build Bharat Expo 2026,” will take place from March 23 to 25, 2026, at Bharat Mandapam, Hall No. 06, New Delhi. Following this announcement, over 40 companies confirmed their participation and made advance bookings for the next edition.
• Senior Vice President Shri Dinesh Goyal presented a detailed report, stating that Build Bharat Expo 2025 successfully established itself as a leading industrial exhibition with 151 stalls featuring cutting-edge technologies, products, and services.

The expo hosted ambassadors, high commissioners, diplomats, industrialists, and trade representatives from 28 countries, including Austria, Malaysia, Israel, Russia, Iran, Iraq, Kazakhstan, Mauritius, Egypt, Fiji, Ethiopia, Ghana, Suriname, Iceland, South Korea, Costa Rica, and Morocco. These international trade discussions facilitated major business agreements.

Over three days, experts conducted seminars on key topics such as industrial development, technology-driven design building, environmental protection, infrastructure development, international markets, green energy, SIDBI schemes for MSMEs, and artificial intelligence. These seminars attracted over 2,000 participants.

Additionally, the expo facilitated several high-value business agreements, estimated to exceed ₹1,000 crore. With a footfall of over 5,000 visitors, the event saw the participation of 50+ industry experts, architects, builders, engineers, and government officials.

Build Bharat Expo 2025 not only boosted trade and business collaborations but also strengthened economic and technological partnerships among nations. This event significantly enhanced India’s infrastructure and construction sector, particularly benefiting MSMEs, by providing them a global platform for expansion and visibility.

At the closing ceremony, IIA General Secretary Shri Alok Agrawal extended his gratitude to the distinguished guests and all exhibitors. He expressed hope for collective support in making the next edition a grand success, ensuring multiple growth opportunities for MSMEs.

Dr. Mamtamayi Priyadarshini, Chairperson of the Indian Industries Association (IIA), Delhi, remarked, “Build Bharat Expo 2025 has given Indian MSMEs a global platform to showcase their potential. The remarkable response and international participation reaffirm the industry’s growing strength. We look forward to an even more impactful edition in 2026.”

InterGlobe Hotels Partners with Accor to Launch ibis Mumbai BKC, Boosting Their Mumbai Network

Mumbai, 21st March 2025 – InterGlobe Hotels and Accor welcome their latest address in Mumbai with the opening of ibis Mumbai BKC. The property embodies ibis’ vision of making travel more open and inclusive through smart design, seamless convenience, and a lively social environment. Strategically located in Bandra Kurla Complex (BKC), one of Mumbai’s most prominent business districts, the hotel provides seamless connectivity to key business hubs and the airport, making it an ideal choice for both business and leisure travellers.

Upon arrival, guests are welcomed into a vibrant, multifunctional lobby that seamlessly integrates the lounge and bar areas, creating an inviting space to work, relax, or socialise. Reflecting the vibrancy of Mumbai, the hotel showcases curated contemporary art inspired by the city’s dynamic culture, displayed throughout public areas and guestrooms.

The 206 guestrooms are designed for comfort, convenience, and functionality. Each room features the signature ‘Sweet Bed’ for a restful sleep, along with sleek furnishings, spacious wardrobes, and functional workspaces. Integrated technology, including digital menus and access to over-the-top (OTT) entertainment channels, further enhances the stay.

For all-day dining, Spice It, the hotel’s signature multi-cuisine restaurant, serves a variety of local flavours and international favourites, complemented by a curated selection of beverages and bar bites. Fitness enthusiasts can make use of the state-of-the-art gym, while a dedicated indoor games area adds a lively touch for recreation.

Mr. JB Singh, President & CEO of InterGlobe Hotels, commented: “We are delighted to announce the opening of ibis Mumbai BKC, marking another milestone in our growing portfolio in India. From thoughtfully designed public spaces to well-appointed rooms and curated dining, every aspect has been carefully crafted to enhance the guest experience. Designed to match the lifestyle needs and aspirations of modern travellers, the hotel offers a seamless blend of style and convenience. At InterGlobe Hotels, we remain committed to elevating the guest experience and setting new standards in hotel design and exceptional build quality.”

Mr. Tejus Jose, Director of Operations, ibis India, added: “Pioneering accessible travel since 1974, ibis has redefined economy hospitality with forward-looking design and a vibrant guest experience. ibis Mumbai BKC embodies this vision, offering contemporary comfort, quality service, and exceptional value. Its strategic location in BKC makes the hotel an ideal choice for business and leisure travellers alike. From well-designed rooms to modern amenities, every aspect is thoughtfully crafted to ensure a memorable stay.”

As one of the world’s leading economy hospitality brands, ibis is committed to making quality stays accessible to all. ibis Mumbai BKC becomes part of a global network of over 1,200 hotels across 69 countries.

To celebrate its launch, ibis Mumbai BKC invites guests to enjoy an exclusive launch offer – book a one-night stay and receive a complimentary second night. This special offer is available until 31st March 2025 for direct bookings.

Members of ALL, Accor’s all-in-one booking platform and award-winning loyalty program, can enjoy exclusive benefits and earn reward points during their stay at ibis Mumbai BKC. These points can be redeemed for future stays, dining, and unique experiences across Accor’s global network.

Stock Holding Corporation of India Brings Convenient e-Stamping Services to Goa

Thursday, March 21, 2025, Panaji, Goa: Stock Holding Corporation of India Limited (StockHolding), a key subsidiary of IFCI Limited, has launched its e-Stamping services in Goa, expanding its reach to the 25th State and Union Territory since the service began in 2007. Entrusted by the Government of India, StockHolding is responsible for the management and implementation of e-Stamping nationwide for property transactions, including purchases, sales, deeds, and rentals.

The e-Stamping service was officially launched by Hon’ble Chief Minister of Goa, Dr. Pramod Sawant in the distinguished presence of Hon’ble Revenue Minister, Govt. of Goa, Shri Atanasio Monserrate. The event was graced by Hon’ble Chief Secretary of Goa Dr. V. Candavelou, IAS; Hon’ble Revenue Secretary Shri Sandip Jacques, IAS and Shri. Shashikant L. Nayak, Head – e-Services & Government Business, StockHolding. As a symbolic beginning, the inaugural e-Stamp of ₹500 was issued for an MoU signed between the Government of Goa and Mazagon Dock Shipbuilders Ltd.

The occasion was further honored by the presence of several distinguished dignitaries, including Mr. Vivek Khurana, National Head – eServices & Government Business, StockHolding, and Mr. Debraj Ghosh, Regional Manager, StockHolding, among others.

StockHolding is the only Government entity authorized by the Ministry of Finance, Department of Economic Affairs, Government of India to design and operate the Computerized Stamp Duty Administration System (C-SDAS) as the Central Record Keeping Agency (CRA) for the collection of non-judicial stamp duty in India. The system ensures accuracy, transparency and fraud prevention in stamp duty payments.

The e-Stamping service provided by StockHolding offers a digital and efficient alternative to the traditional paper-based and franking systems, enhancing convenience. The key benefits of this service include safety, security, and the ease of seamless transactions. Safety is ensured through the protection of user information on the digital platform, security is bolstered by the Unique Identification Number (UIN) that reduces the risk of fraud, and the ease of seamless transactions allows users to complete the stamping process efficiently online without the need for physical paperwork.

These developments mark a significant leap toward creating a fully optimized and protected stamp duty payment system in Goa. With the implementation of the Computerized Stamp Duty Administration System, the stamp duty collection process has become more seamless and secure. The e-Stamping system offers a host of benefits, including a 24×7 online process, faster and more convenient transactions, easy verification, a paperless approach, and flexible denomination options to ensure exact stamp duty payment. Additionally, its robust security measures make it tamper-proof, protecting sensitive data while also curbing revenue leakages and enhancing overall revenue generation.

Shri. Shashikant L. Nayak, Head – e-Services & Government Business, StockHolding said, “StockHolding’s expansion into Goa marks a transformative shift for citizens who previously had to rely on the traditional physical stamping method, requiring visits to sub-offices for property transactions—a process that was cumbersome, time-consuming, and vulnerable to fraud. With the introduction of e-Stamping, StockHolding has significantly enhanced the safety, integrity, and authenticity of stamp duty payments in a seamless and highly convenient manner. Available 24×7, this technology-driven platform ensures transparency while enabling citizens to easily verify their e-Stamp certificates through the website or StockHolding’s e-Stamping mobile application.”

BrewBoldPlayBold: Third Wave Coffee and Royal Challengers Bengaluru Unite for an Unforgettable T20 Season

Mumbai, 21st March 2025: Third Wave Coffee (TWC), India’s beloved coffee-first QSR brand, is thrilled to announce its official partnership with Royal Challengers Bengaluru (RCB) as the team’s exclusive Coffee Partner for T20 League 2025, scheduled to begin on 22nd March. This collaboration celebrates two homegrown powerhouses that embody the vibrant spirit of Bengaluru — where BrewBold meets PlayBold. United by the fearless spirit, RCB and TWC are set to create unforgettable moments for fans this season. More than just a partnership, this is a celebration of the shared love for cricket and coffee, brought to life like never before.

All through the season, fans can expect to see this synergy come alive — from exclusive RCB x TWC merchandise drops to the thrill of discovering hidden golden tickets in select purchases, offering lucky fans a chance to win unforgettable match-day experiences. On match days, Third Wave Coffee’s signature brews will fuel fans at RCB’s home stadium, turning every sip into part of the celebration.

And the action doesn’t stop there —Third Wave Coffee cafés will transform into fan zones, screening live matches, hosting giveaways, and building immersive experiences that make every RCB match a community event.

Speaking on this bold partnership, Rajat Luthra, CEO, Third Wave Coffee, said, Cricket and coffee have a lot more in common than we think — both ignite passion, bring people together, and thrive on boldness. RCB and Third Wave Coffee are both deeply rooted in Bengaluru’s culture — where tradition meets innovation, and every day is an opportunity to brew bold and play bold. This partnership is as seamless as your favourite cup of coffee on a match day — one that feels just right. With #BrewBoldPlayBold, we’re thrilled to create memorable moments for fans through the season, where every sip and every cheer carries the same energy.”

Even off the field, coffee will fuel the bold — with a dedicated Third Wave Coffee pop-up café set up inside the RCB team room, serving handcrafted brews to players as they gear up for the game.

Echoing this excitement, Rajesh V Menon, COO, Royal Challengers Bengaluru, added, “At RCB, we are fueled by passion, dedication, and the strong bond we have built with our fans over the past 18 years. We are excited to partner with Third Wave Coffee, a brand that shares our community-driven values. Bengaluru is home to both of our brands, and this collaboration celebrates the vibrant culture of a city where cricket and coffee are a way of life.”

With #BrewBoldPlayBold as the heart of the partnership, this season is all about bringing together the worlds of coffee and cricket — two things that fuel millions every day. As RCB takes the field with fearless cricket, Third Wave Coffee will be brewing bold flavours, creating experiences that heighten the thrill of the game.