Category Archives: Business

VERSION 1 OPENS BENGALURU INDIA DELIVERY CENTER (IDC) TO STRENGTHEN DIGITAL CAPABILITIES AND GLOBAL REACH

New tech hub will harness India’s deep talent pool for global digital transformation

Bengaluru, India, 6th March 2025 – Version 1, a leader in digital transformation, has officially opened its state-of-the-art India Delivery Center (IDC) in Bengaluru. This marks a significant milestone in the company’s international growth strategy, reinforcing its commitment to delivering value for its customers and harnessing India’s rich talent pool to drive next-generation AI, cloud, and digital transformation solutions for global enterprises.

With a strong presence in India since 2019, Version 1 has rapidly scaled its operations, growing from IT development to delivering end-to-end digital solutions that address complex challenges faced by global customers. The company now employs over 500 professionals across key locations in India, including Pune and Ahmedabad, with more than 100 open roles available to further accelerate innovation and technology development.

The launch event was marked by a ribbon-cutting ceremony led by Srikanth Srinivasan, Vice President at nasscom, Mr. Ross Curran, Director, India & South Asia, Enterprise Ireland, and Mr. Ganesh Kalyanaraman, Managing Director of the IDC and North American Operations, Version 1. The event was attended by Version 1 employees, key industry leaders, and technology partners, highlighting the company’s deep-rooted commitment to India’s thriving tech ecosystem.

Srikanth Srinivasan, Vice President at Nasscom commented on the significance of Version 1’s expansion, stating, “We are proud to champion India’s wealth of talent and innovative spirit, which are deeply embedded at the heart of global technology solutions. Version 1’s expansion into the region in Bengaluru strengthens our ecosystem, serving as a catalyst for local talent while advancing our vision to position this very ecosystem, as the world’s most trusted innovation partner.”

Designed as a key technology hub for Version 1, the IDC will integrate global expertise with local insights, enabling seamless, high-quality service delivery. Key functons will operate from the site including the organisation’s AI Labs and engineering teams that drive transformation, foster innovation and carry out pioneering work to address the unique needs of each customer.

Ganesh Kalyanaraman, Managing Director of the IDC and North America, Version 1, emphasized the company’s commitment to excellence, stating, “Today marks a significant milestone as we expand our presence in India, reinforcing our commitment to delivering exceptional value to our customers. Built on a strong foundation of reliability and clarity in solving complex challenges, we continue to harness new technologies with deep-rooted expertise. Our purpose-designed facilities will enable us to tap into India’s outstanding technology talent, allowing us to scale our capabilities and drive innovation for customers across sectors and geographies.”

Enterprise Ireland, the Irish government organization dedicated to supporting the global expansion of Irish enterprises, has played a key role in facilitating Version 1’s entry into India. Ross Curran, Director, India & South Asia, Enterprise Ireland, highlighted the significance of this milestone, stating, “It is exciting to see Version 1 establish a major technology hub in India, marking a significant step in its global expansion strategy. Version 1’s presence in India not only strengthens its global footprint but also contributes to the local ecosystem by nurturing high-quality talent and delivering exceptional value to customers worldwide.”

Mr. Curran further added, “Enterprise Ireland remains committed to supporting Irish companies like Version 1 as they scale internationally, and this ceremony today reflects the strong collaboration between Ireland and India.”

Version 1 remains at the forefront of AI and cloud innovation, with its AI Labs actively advancing generative AI, analytics, and automation technologies. The company has an embedded and robust sustainability agenda, being on track for net-zero carbon emissions by 2045, with its near-term targets validated by the Science-Based Targets Initiative and aligned to the United Nations Sustainable Development Goals (UNSDGs).

Consistently recognized for excellence, Version 1 has earned accolades such as AWS Collaboration Partner of the Year 2024, Global Microsoft Application Modernisation Partner of the Year 2023, and Oracle Innovation Partner of the Year 2023. Its expansion in India reinforces its position as a global digital transformation leader while creating high-value employment opportunities and empowering enterprises to navigate digital complexities with confidence

Dehydrated Vegetables Market Flourishes as Consumers Opt for Healthy and Convenient Meal Solutions

The global dehydrated vegetables market is witnessing substantial growth as consumers increasingly prioritize health, convenience, and long shelf life in their food choices. Dehydrated vegetables, known for retaining most of their nutrients while offering extended storage capabilities, have become a popular choice among busy consumers, outdoor enthusiasts, and the health-conscious population. The shift towards healthier lifestyles, coupled with the demand for ready-to-eat and easy-to-store food options, is significantly boosting the market.

According to Persistence Market Research, the dehydrated vegetables market is estimated to increase from US$ 84.89 Bn in 2024 to US$ 145.48 Bn by 2031. The market is projected to record a CAGR of 8% during the forecast period between 2024 and 2031.

Technological advancements in dehydration techniques, such as freeze-drying and air-drying, are enhancing the quality and nutritional value of these products. Additionally, the rising trend of plant-based diets and clean-label products is further fueling the demand for dehydrated vegetables. As food manufacturers innovate to meet evolving consumer preferences, the dehydrated vegetables market is set for robust growth in the coming years.

Shifting Consumer Preferences Towards Health and Convenience

Modern consumers are increasingly seeking food options that are both nutritious and convenient. The busy lifestyles led by urban populations have amplified the demand for ready-to-use ingredients that do not compromise on health benefits. Dehydrated vegetables fit perfectly into this niche, offering the richness of fresh vegetables without the hassle of preparation and limited shelf life.

The dehydration process preserves essential vitamins, minerals, and fiber, making these products a preferred choice for health-conscious consumers. Moreover, the absence of artificial preservatives in many dehydrated vegetable products aligns with the clean-label trend, where consumers opt for products with minimal processing and recognizable ingredients.

Technological Advancements Enhance Product Quality

The dehydrated vegetables market has significantly benefited from advancements in dehydration technology. Modern methods such as freeze-drying, vacuum drying, and microwave drying have transformed the industry by enhancing nutrient retention, flavor, and texture. Freeze-drying, in particular, preserves up to 97% of the nutritional content of fresh vegetables, making it a preferred choice among manufacturers.

These technologies also reduce the risk of microbial contamination, ensuring that dehydrated vegetables remain safe and high-quality over extended periods. The ability to retain color, taste, and nutritional value has expanded the appeal of dehydrated vegetables to a broader audience, including gourmet food enthusiasts and athletes looking for nutrient-dense options.

Growing Popularity of Plant-Based and Vegan Diets

The surge in popularity of plant-based and vegan diets is another critical factor driving the demand for dehydrated vegetables. As more consumers reduce or eliminate animal products from their diets, the need for nutrient-dense, shelf-stable plant-based foods has grown. Dehydrated vegetables offer a convenient solution, providing essential vitamins, antioxidants, and minerals.

In response to this trend, manufacturers are diversifying their product lines to include a wide range of dehydrated vegetables, from kale chips and beetroot powder to carrot flakes and spinach crisps. The focus is also on organic and non-GMO options, catering to the preferences of health-focused consumers who seek transparency and quality in their food choices.

E-commerce and Online Retail Fuel Market Expansion

The expansion of e-commerce platforms has significantly contributed to the growth of the dehydrated vegetables market. Online retail offers convenience and accessibility, allowing consumers to explore a variety of products from different brands without leaving their homes. The ability to order in bulk and benefit from subscription-based models has further boosted online sales of dehydrated vegetables.

Digital marketing strategies, including social media promotions and influencer endorsements, have also played a crucial role in raising awareness about the benefits of dehydrated vegetables. Detailed product information, customer reviews, and direct-to-consumer sales channels have made it easier for consumers to make informed decisions, accelerating market growth.

Rising Demand in the Foodservice Industry

The foodservice industry, including restaurants, catering services, and ready-to-eat meal providers, is increasingly incorporating dehydrated vegetables into their offerings. The long shelf life, reduced storage requirements, and ease of use make these products a practical choice for bulk consumers.

Dehydrated vegetables are being used in soups, sauces, snacks, and even gourmet dishes to enhance flavors and nutritional profiles. The ability to quickly rehydrate and use these products without extensive preparation aligns with the fast-paced demands of the foodservice industry, further driving their adoption.

Cost Efficiency and Reduced Food Waste

Dehydrated vegetables offer a cost-effective alternative to fresh produce, especially in regions with limited access to certain vegetables due to climate or logistical constraints. The reduced weight and volume also lower transportation and storage costs, making them an economical choice for both consumers and retailers.

Additionally, dehydration significantly reduces food waste by extending the shelf life of vegetables that would otherwise perish quickly. With growing awareness about sustainable food practices and the environmental impact of food waste, consumers are increasingly opting for dehydrated options as a responsible choice.

Challenges Facing the Dehydrated Vegetables Market

Despite its promising growth, the dehydrated vegetables market faces certain challenges. The high initial investment required for advanced dehydration equipment and technology can be a barrier for small and medium-sized enterprises. Additionally, consumers sometimes perceive dehydrated products as less fresh or flavorful compared to their fresh counterparts.

Educating consumers about the nutritional benefits and superior quality of modern dehydrated products is essential to overcoming these perceptions. Strategic marketing efforts, transparent labeling, and sampling campaigns can help build consumer confidence and drive adoption.

Innovations in Packaging and Sustainability

Sustainable and eco-friendly packaging is becoming a significant focus in the dehydrated vegetables market. Biodegradable and recyclable packaging options are being developed to cater to the environmentally conscious consumer base. Innovations such as vacuum-sealed packs and oxygen absorbers also help maintain freshness and extend shelf life, making dehydrated vegetables more appealing.

Manufacturers are increasingly adopting sustainable practices throughout the supply chain, including sourcing vegetables from organic and fair-trade farms. These efforts not only reduce the environmental impact but also enhance brand reputation and appeal to consumers who value sustainability.

Future Outlook of the Dehydrated Vegetables Market

The future of the dehydrated vegetables market looks promising, with sustained growth expected across both developed and emerging markets. The rising health awareness, coupled with the demand for convenient and long-lasting food options, will continue to drive market expansion.

Technological advancements, particularly in drying methods and packaging, will further enhance product quality and appeal. The growing trend of meal kits, plant-based snacks, and clean-label foods presents new opportunities for market players to innovate and capture a larger market share.

As consumers increasingly embrace healthy and convenient food solutions, the dehydrated vegetables market is set to thrive. Strategic investments in technology, sustainable practices, and consumer education will be key to unlocking its full potential.

Colourful Escapes Await at ITC Royal Bengal: A Destination for One-of-a-Kind Stays

Serenity isn’t far away. Give yourself a much-needed break and experience a colourful staycation at ITC Royal Bengal with our curated “Colourful Escapes.” Whether seeking relaxation or indulgence, this offer promises to elevate every stay with curated inclusions at this magnificent property.

Book before March 23rd for stays between March 13th and March 31st and elevate the experience with exclusive offers on stays. Club ITC members can save up to 25% on stays and double the rewards with 2X Bonus Points, providing more benefits for future stays. Additionally, guests can embark on a culinary journey at ITC Royal Bengal, enjoying delectable global cuisines at our signature restaurants. Unwind with rejuvenating spa therapies offering an exclusive 20% savings during your stay. This package combines the elegance of ITC Royal Bengal with personalized services, perfect for those seeking opulent Holi escapes.

This offer is valid for a limited period only, so don’t miss the opportunity to immerse yourself in the luxury and tranquillity of ITC Royal Bengal.

Tata Power Renewable Microgrid Limited and ESAF Small Finance Bank Collaborate to Drive Clean and Renewable Energy Growth in Rural India

Kochi: Tata Power Renewable Microgrid Limited (TPRMG), a wholly owned subsidiary of the Tata Power Company (TPC), a prominent player in India’s Solar rural microgrid sector, has signed a Memorandum of Understanding (MoU) with ESAF Small Finance Bank, a Social Bank with a priority to impact and execute Environmental Social Governance (ESG), to drive the adoption of clean and efficient energy solutions in rural India. The partnership, focusing on rural communities, aims to empower them and entrepreneurs by promoting renewable energy-based solutions, providing affordable financing options, and fostering energy entrepreneurship. ESAF Small Finance Bank operates in 24 States and 2 UTs of India, serving over 9.1 million customers, mainly from unserved and underserved geographies.

Under this collaboration, TPRMG and ESAF BANK will work together to enhance accessibility to sustainable energy solutions for rural communities and entrepreneurs. The alliance aims to promote energy entrepreneurship, ensure trained professionals support clean energy initiatives in energy-deficit areas, and contribute to the transition to renewable energy. ESAF Small Finance Bank will offer affordable financing schemes to rural micro-entrepreneurs, enabling them to adopt renewable energy solutions. TPRMG will provide expertise in designing, supplying, and installing renewable energy solutions to facilitate a seamless transition to clean energy.

 Furthermore, TPRMG will drive the deployment of innovative renewable energy technologies to provide reliable and affordable energy solutions to rural micro-entrepreneurs. Meanwhile, ESAF Small Finance Bank will financially support such projects. Both organizations will collaborate on public policy advocacy initiatives aligned with India’s Net Zero plans, reinforcing their focus on ESG-driven growth.

Commenting on the same, Shri Manoj Gupta, CEO of TP Renewable Microgrid, stated, “Our partnership with ESAF Small Finance Bank marks a significant step towards enabling rural communities access to clean, efficient and affordable renewable energy. This partnership aims to enhance energy accessibility, promote skilling & entrepreneurship, and drive India’s renewable energy transition at the grassroots level”.

Speaking about this collaboration, Shri K. Paul Thomas, MD & CEO of ESAF Small Finance Bank, said, “We are proud to collaborate with TPRMG to empower unserved or underserved rural areas and enhance energy security in the country, and support micro-entrepreneurs with sustainable energy solutions. By offering affordable financing options and supporting the deployment of clean energy technologies, we strive to enhance livelihoods and contribute to India’s green energy goals”.

This strategic alliance between TPRMG and ESAF Small Finance Bank is set to create a meaningful impact in rural India by facilitating access to energy-efficient decentralized renewable technologies and solutions for rural entrepreneurs. Thus, it will promote economic growth and contribute to the country’s carbon neutrality objectives.

Shri Manoj Gupta, CEO of TP Renewable Microgrid; Shri P. R. Ravi Mohan, Chairman, ESAF Small Finance Bank; Shri Hari Velloor, Executive Vice President, ESAF Small Finance Bank; Shri George Oommen, Business Head – General Loans & Mobility Loans, ESAF Small Finance Bank, and Shri Alok Thomas Paul, MD, Cedar Retail, were present on the occasion.

The King of Bollywood teams up with the King of Basmati

Hyderabad, March 6th, 2025: LT Foods Ltd., an Indian-origin global FMCG company in the consumer food space, proudly announces its collaboration with the finest global superstar, Mr. Shah Rukh Khan, for the world’s finest basmati brand – DAAWAT®.

The moment marks the coming together of the Bollywood icon, who has enthralled the audiences with his finest performances, with DAAWAT® known for delivering the finest food experiences across millions of homes globally.

Speaking about the association, Mr. Shah Rukh Khan said, “I’m glad to partner with DAAWAT®, where passion and commitment to excellence come together, inspiring people to bring out their finest in every meal and every moment.”

Mr. Ashwani Arora, Managing Director & CEO, LT Foods Limited said, “DAAWAT® is not just about food, it’s about crafting moments of joy and togetherness. We take pride in bringing the finest quality basmati to tables across the world. Shah Rukh Khan, being the finest global actor, is synonymous with excellence, making him the ideal choice to represent DAAWAT®. Together, we celebrate the art of Bring Out Your Finest.”

Bandhan Mutual Fund Rolls Out Bandhan CRISIL-IBX Financial Services 3-6 Months Debt Index Fund

Mumbai, March 06, 2025: Bandhan Mutual Fund has announced the launch of the Bandhan CRISIL-IBX Financial Services 3-6 Months Debt Index Fund, an open-ended Constant Maturity index fund designed to provide investors with a structured short-term fixed-income investment opportunity. The fund offers exposure to a portfolio comprising AAA- rated Certificates of Deposit (CDs), Commercial Papers (CPs), and Corporate Bonds issued by leading banks, NBFCs, and financial institutions. With a systematic roll-down strategy from 6 months to 3 months, the fund aims to capture short- term yield advantages while maintaining liquidity and minimising interest rate risk. The New Fund Offer (NFO) opens on Thursday, March 06 and closes on Tuesday, March 11.

Commenting on the launch, Vishal Kapoor, CEO, Bandhan AMC, said, “Fixed-income investments, particularly short- duration debt, provide a structured approach to navigating market fluctuations while preserving capital. The financial services sector—comprising banks, NBFCs, and financial institutions—has remained resilient, supported by strong capital buffers, low NPAs, and steady credit growth. This creates a compelling opportunity to access high-quality, AAA- rated debt instruments with attractive yields. Bandhan CRISIL-IBX Financial Services 3-6 Months Debt Index Fund systematically captures these advantages, offering a transparent, cost-effective, and liquid investment solution that is well-suited to today’s market conditions.”

The Bandhan CRISIL-IBX Financial Services 3-6 Months Debt Index Fund aims to leverage the roll-down strategy by investing in CDs, CPs, and bonds within the 3-6 months maturity, capitalising on strong demand for short-term securities. This approach makes it an appealing option for investors looking to generate potential income through exposure to shorter-maturity instruments on the yield curve.

Godrej Properties Celebrates Noida’s Water Bodies with Stunning Drone Show at Godrej Riverine

Noida, 6th March, 2025: In an extraordinary fusion of technology and nature, Godrej Properties illuminated Noida’s skyline with a mesmerizing drone show, paying tribute to the city’s rich natural heritage.

Designed to highlight Noida’s evolving landscape, the show took viewers on a visual journey through the city’s most iconic natural landmarks, seamlessly intertwining its modern growth with its deep-rooted connection to water. This breathtaking aerial spectacle celebrated Noida’s vibrant water bodies, including the Okhla Bird Sanctuary and the Botanical Garden, bringing to life the harmony between urban development and ecological treasures.

The drone show showcased Noida’s evolving identity, where modern luxury meets environmental consciousness. As urbanization accelerates, this initiative serves as a reminder of the delicate balance between development and sustainability. It symbolizes a future where innovation and sustainability coexist, creating spaces that are as enriching as they are responsible.

GoTo Expands LogMeIn Rescue with Innovative AI, Translation, and Security Features for Smarter IT and Customer Support

India, March 6, 2025 – GoTo, the leader in cloud communications and IT, today announced new AI, security, and translation features for LogMeIn Rescue. The new offerings give enterprises next-generation tools to transform how they deliver support, improve average handle time, safeguard sensitive data, and seamlessly bridge language barriers for global employees and customers.

“With our latest AI, security, and translation innovations in LogMeIn Rescue, we are redefining how enterprises and Global System Integrators provide IT and customer support,” said Joseph George, General Manager of IT at GoTo. “By integrating advanced AI-driven automation and diagnostics, enhanced security protections, and real-time translation capabilities into LogMeIn Rescue, we are empowering support teams to not only work smarter and faster but also to deliver exceptional service with confidence and precision – no matter where their teams and customers are located. Ultimately, we are evolving Rescue from a tool for experts to one that learns from experts and delivers expertise right out of the box.”

Increase Technician Productivity and Boost First-Call Resolution with AI and Automated Workflows

Rescue’s new AI capabilities automate routine tasks and adds analytics insights to minimize average issue handling time and improve first-call resolution rates for support teams. The AI-powered features automatically generate comprehensive session notes, analyze device performance to flag anomalies, and provide recommended actions to agents during support sessions based on analysis of the end user’s screen. This significantly reduces manual effort and streamlines troubleshooting and compliance, ensuring faster and more reliable resolutions for employees and customers and minimizing post-call administrative tasks.

“As organizations grapple with expanding remits and increasing workloads, AI is becoming a vital tool to help teams work more efficiently and strategically. By automating repetitive tasks and providing intelligent insights, AI enables teams to focus on higher-value initiatives, making better use of their time and resources,” said Phil Hocmuth, Research VP, Endpoint Management and Enterprise Mobility at IDC. “As demand for these capabilities grows, more companies are looking to technology providers to deliver AI-driven solutions that are easy to deploy and adopt – ensuring that businesses can quickly leverage AI’s benefits without adding complexity to their operations.”

Safeguard Networks and Endpoint Devices with Enhanced Security

The new security features build on LogMeIn Rescue’s already robust security offerings to provide layered, comprehensive protection against threats from unauthorized access, phishing, fraud, and accidental misuse. Additional Device- and IP-based access restrictions limit support sessions to only pre-approved devices and IP addresses, while PIN code safeguards limit where generated PIN codes can be entered during sessions and immediately reject codes generated outside of a customer’s Rescue account. The features work seamlessly together to create a frictionless, automated solution that simplifies security for IT teams and fosters trust with customers in an age of growing cybersecurity risks.

Break Language Barriers with Real-Time Translation Support

Finally, the new translation features empower teams to provide effective IT and customer support from anywhere, in any language. With real-time translation for both live chats and any text displayed on remote desktops, agents can easily assist end users across different languages without delays or jumping between the support session and third-party translation tools. Real-time translation allows teams to expand their reach, reduce escalations, and deliver world-class support to a more diverse customer base. It also saves businesses significant overhead by eliminating the need to hire support staff for specific regions or languages.

Russia and Myanmar Ink Deal to Build Small Modular Reactor, Enhancing Energy Cooperation

Moscow, 5th March 2025 – On 4 March, an intergovernmental agreement on principles of cooperation in the construction of a SMR (small modular reactor) in Myanmar was signed during the state visit of Myanmar’s leadership to Russia.

The document was signed in the presence of Russian President Vladimir Putin and Senior General Min Aung Hlaing, Chairman of the State Administration Council and Prime Minister of the Republic of the Union of Myanmar, by Alexey Likhachev, Rosatom State Corporation Director General, and Dr. Myo Thein Kyaw, Union Minister of Science and Technology of the Republic of the Union of Myanmar.

The intergovernmental agreement regulates the conditions and main directions of interaction between the parties within the framework of implementation of the 110 MW SMR project with the possibility of further expansion up to 330 MW.

In February 2023, the Russian Federation and the Republic of the Union of Myanmar signed an intergovernmental agreement on cooperation in the peaceful uses of atomic energy. The agreement marks a significant milestone in the development of nuclear energy cooperation between Russia and Myanmar. The parties agreed to work together to, among other things, implement the project to build a SMR on the territory of the Republic of the Union of Myanmar.

Rosatom also actively cooperates with the Republic of the Union of Myanmar in the development of wind power. A project to build a 200 MW wind power plant in Myanmar is being implemented.

Rosatom possesses reference technologies for the construction of small modular reactors, both offshore and onshore. Based on the most recent RITM-200 reactor unit and the extensive expertise of running small reactors aboard Russian nuclear icebreaker fleet ships, a project is in underway to build a land-based SMR in Yakutia. The SMR is characterized by its compactness and modularity, short construction period and high safety standards. The world’s only floating nuclear power plant (FNPP) Akademik Lomonosov is currently in operation in the Chukotka Autonomous Okrug. In 2024, Rosatom signed the first ever export contract with Uzbekistan for the construction of a SMR plant. The project envisages the construction of a nuclear power plant with a capacity of 330 MW in the Jizzakh region of Uzbekistan using Russian-developed SMR technology.

Skoda Auto Inspires Aspiring Indians to Take the Wheel of Their Dreams

March 06, 2025; Mumbai, India: Škoda Auto India, in collaboration with Publicis India, has released an inspiring new film, ‘Own Your Dream,’ featuring Škoda’s first-ever ‘Brand Superstar’ – Ranveer Singh, along with the all-new Škoda Kylaq. The film will be the first-ever Škoda ad campaign to be translated in multiple regional languages, signalling a bold step in Škoda’s journey to expand its footprint across India, from Metropolitan regions to Tier-2, Tier-3 and beyond, while redefining the aspirations of a new generation of Indian consumers.

Featuring Škoda Auto India’s first-ever ‘Brand Superstar’, Ranveer Singh, the film is an ode to the bold, uncompromising Indian – one who pursues success on their own terms and refuses to settle for anything ordinary. More than just a vehicle, the Kylaq emerges as a trusted companion on this journey, where ambition meets European engineering, now within reach like never before. With a fresh, consumer-first approach, the film weaves an evocative tale of aspiration and progress, positioning the Kylaq as a catalyst for dreams, seamlessly aligning with the growth strategy outlined for India, the most important market for Škoda Auto outside India.

Speaking about the campaign, Petr Janeba, Brand Director, Škoda Auto India said, “2025 is a landmark year for us in India and globally. It marks the advent of the New Era for us in India with a slew of activities and actions headlined by the Škoda Kylaq and our product offensive strategy. The Kylaq will build the Škoda brand further in existing and new markets across India, inspiring customers across tier II-IV markets. Our film, ‘Own Your Dream,’ beautifully captures the synergy between the unstoppable Kylaq, the new aspirations and emotions of our customers, and the electrifying personality of Ranveer Singh. Just like our all-new SUV, the Kylaq campaign will resonate with those who aspire for something more than the ordinary.”

‘Own Your Dream’ moves beyond specs and features, telling a story of ambition in motion. The film follows individuals chasing their dreams, newlyweds on an adventure, an athlete striving for greatness, a family shaping young minds, and musicians creating art, along with Ranveer Singh who moves forward to clear clouds of aspiration, revealing the Škoda Kylaq. With stunning visuals and an uplifting narrative, the film celebrates India’s unstoppable spirit.

Speaking on the association, Paritosh Srivastava, CEO, Saatchi & Saatchi and Publicis India said, “We are thrilled to partner with Škoda Auto India for the introduction of their first-ever sub-4-metre SUV in India. Aligned with roll out of the new era of Škoda Auto in India, we have built a full-funnel, consumer-first approach that ensures deeper market penetration while bringing European craftsmanship to an evolving India that’s ready for more. With ‘Team Drive’—our bespoke ‘Power of One’ unit created for Škoda Auto India, we are uniquely positioned to support their ambitious vision of becoming a dominant European player in the Indian market. The launch of the Kylaq is just the beginning, and we are excited for all that’s in store.”