Category Archives: Business

Tally Solutions Launches TallyPrime 6.0, Revolutionizing Financial Operations for SMEs with Connected Banking

Kanpur, 7 May 2025: Tally Solutions Pvt Ltd, India’s leading business automation software provider, introduces its latest release, TallyPrime 6.0, designed to simplify financial operations for small and medium enterprises (SMEs) and make it seamless via Connected Banking experience. This advanced upgrade revolutionizes bank reconciliation, banking automation, and financial management for businesses and accountants. Building on its expertise in delivering connected services such as e-invoicing, e-way bill generation, and GST compliance, Tally takes another significant step towards empowering SMEs with integrated banking capabilities. This new release reinforces Tally’s commitment to connecting businesses with their ecosystems and enabling them to operate with unparalleled simplicity.

 Uttar Pradesh is home to the highest number of Micro, Small, and Medium Enterprises (MSMEs) in India, with around 90 lakh registered units within the state. These units span across numerous sectors majorly concentrating in the areas of leather products, food processing, readymade garments, and hardware products. As of September 2023, Kanpur alone contributed approximately 72,533 registered MSME units, according to figures from the District Industries Promotion and Entrepreneurship Development Centre. With nearly 14% contribution to India’s overall MSME numbers, Uttar Pradesh is an important contributor to the industrial growth of the nation. The booming MSME industry in the state is also a significant employment generator, supporting livelihoods for more than 14 million individuals in urban and rural regions.

 Keeping with its vision of making the business network seamless TallyPrime’s Connected Banking feature takes integration to the next level by bringing banks inside Tally. Unifying accounting and banking into a single system, with secure login and real-time connectivity through partnerships with Axis Bank and Kotak Mahindra Bank. Users can access live bank balances and transaction updates directly within the platform, ensuring they always have the most updated information and insights about their working capital, empowering businesses to make smarter financial decisions. With the ability to process payments, instantly reconcile transactions, and monitor bank balances within Tally businesses can stay agile, optimize resources, and maintain full control over their financial operations.

 While launching TallyPrime 6.0, Mr. Samir Dixit, Director- Sales, Tally Solutions said, “TallyPrime 6.0 is built to simplify and strengthen financial operations for small and medium businesses by seamlessly integrating banking within the platform. With features like live bank balances, automated reconciliation, and real-time transaction updates, businesses can now manage their finances without switching systems, enabling them to save 30-50% of their time. This release is a step forward in helping SMEs stay agile, save time, and maintain full control over their operations. It also introduces capabilities like working capital optimization, stronger GST compliance through connected e-invoicing and e-way bill generation—all designed to reduce complexity and let business owners focus on growth and innovation.”

 TallyPrime’s smart bank reconciliation transforms how SMEs and accountants manage their books by seamlessly aligning financial records with banking transactions. Enabling faster reconciliation, timely account finalization for audits, and real-time operational insights—all within a unified, intuitive platform. Additionally, the integration of UPI payments and payment links simplifies collections, ensuring smoother cash flow.

 Security remains a cornerstone of TallyPrime 6.0, incorporating end-to-end encryption, multi-layered access controls, and real-time fraud detection to ensure safe banking transactions. This launch reaffirms the company’s commitment to ensuring complete security and privacy of its customers’ financial data.

 Tally continues to enhance business management with advanced technology, offering a seamless and holistic experience through TallyPrime 6.0. From connected GST and e-invoicing to WhatsApp-based alerts (WABA), cloud access, and integrated financing, Tally empowers businesses with simplified, efficient, and connected solutions for smoother operations.

Indian Residential Market Enters Phase of Cautious Consolidation After Period of Rapid Growth: PropTiger.com Report

Chennai, May 7th 2025: The latest edition of Real Insight Residential: Q1 2025 by PropTiger.com, the transaction and advisory services platform that is part of REA India (that also owns Housing.com), reveals that while residential property prices in India have continued to rise on a year-on-year basis, the pace of growth has clearly moderated in recent quarters. After a period of rapid post-pandemic expansion, the market now appears to be entering a phase of cautious consolidation.

 Market Cooling, Not Crashing
The report highlights that cities such as Bengaluru and Hyderabad continue to drive growth, with both cities recording 5% quarterly increases in Q1 2025. Bengaluru’s average prices rose to INR 7,881/sqft, while Hyderabad touched INR 7,412/sqft. In contrast, key mature markets such as Delhi NCR, MMR (Mumbai Metropolitan Region), Pune and Chennai recorded no quarterly change in average prices following an already flat previous quarter, suggesting a plateauing of prices.

 Other markets like Ahmedabad and Kolkata also saw moderate increases of 3.8% and 4% respectively in Q1 2025, reinforcing the trend of steady—though decelerating—growth.

 “The moderation in price growth observed over the past few quarters indicates a stabilising market dynamic, likely encouraging the return of end-users previously displaced by speculative activity,” said Mr. Dhruv Agarwala, Group CEO, Housing.com & PropTiger.com. “This more measured trajectory is critical for sustaining end-user participation while maintaining the value built by investors and developers. In 2025, the market is expected to undergo further consolidation, reinforcing structural fundamentals and enabling steady, sustainable growth.”

 Signs of Equilibrium Across Major Markets

 The shift toward moderation became particularly evident from Q3 2024 onwards. Between Q4 2024 and Q1 2025, most cities either held steady or posted low single-digit gains. For example:
● Ahmedabad rebounded from a dip in Q4 2024 to register a 4% QoQ growth.
● Kolkata also recovered after a 4% decline last quarter, with a 4% rise.
● Pune remained flat at INR 7,109/sqft, reflecting stability after strong gains in 2023.
● Even in high-growth areas like Delhi NCR, which saw double-digit gains through much of 2023, Q1 2025 showed 0% quarterly growth, indicating a market that is pausing after a sharp upswing.

 Macro Drivers Behind Consolidation
The stabilisation phase can be attributed to multiple factors:

 ● A more discerning buyer base dominated by end-users
● Continued but rationalised investor interest
● A supply pipeline adjusting to real demand rather than speculative pushes

Outlook
The report concludes that this cautious consolidation sets the stage for a more sustainable growth path. With prices plateauing in many cities and rising modestly in others, developers are likely to respond with more calibrated launches. This, in turn, will help maintain momentum while avoiding overheating in the sector.

realme GT 7 sets new benchmark with graphene-powered IceSense Design

New Delhi, May 07, 2025: realme, the most popular smartphone brand among Indian youth, announced the launch of the realme GT 7, the 2025 Flagship killer featuring the world’s first graphene-based IceSense Design that revolutionizes smartphone cooling and comfort.

The realme GT 7 introduces the industry-first IceSense Graphene, a groundbreaking thermal solution using graphene, a cutting-edge laboratory material with 10x higher thermal conductivity than conventional graphite films. Integrated into the phone’s back cover and screen, IceSense Graphene enables 360° ultra-efficient heat dissipation, ensuring sustained peak performance even under heavy loads. Beyond raw power, its “Skin-Touch Temperature Control” adapts to ambient conditions, keeping surfaces cool in scorching heat and warm in freezing cold, for year-round tactile comfort that feels like a natural extension of your skin.

The realme GT 7 redefines chromatic innovation with IceSense Blue and IceSense Black, not just colors, but also a wonderful fusion of aesthetics and cutting-edge technology. The surface of the IceSense Blue is adorned with a sleek and elegant layer of blue fiberglass. When light sweeps across it, it mirrors the dynamic flow of cold currents over icy surfaces. The IceSense Black merges seamlessly with Graphene, accented by shimmering mica particles that resemble sparkling ice crystals on polar rock formations.

The overall IceSense Design of the realme GT 7 exudes a premium texture. Thanks to industry-leading laser engraving technology, the realme GT 7 has an Indium Laser-Etched Frame with a high-end metal texture. We also applied the Pro-Gaming Coating technology of the gaming mouse surface to the back cover of the realme GT 7 to provide a skin-friendly and anti-slip touch experience. Finally, the realme GT 7 is equipped with an ultra-narrow full screen, delivering users with a flagship-level immersive visual experience.

Rochester Institute of Technology Introduces Tiger Stripes Program to Empower Students for Success in Industry 4.0

New Delhi, May 07, 2025: Rochester Institute of Technology (RIT), one of the most prestigious educational institutions in the world, is delighted to introduce the transformative Tiger Stripes Program.

 Emphasizing experiential learning, the comprehensive program aims to empower high school students to thrive in the era of Industry 4.0 and emerge as global leaders. According to the World Economic Forum, by 2030, 92 million jobs may be displaced due to technological advancements. However, 170 million new roles could emerge, resulting in a net gain of 78 million jobs.

 This shift underlines the significance of equipping students with the skills required to navigate and excel in the future job market. The Tiger Stripes Program addresses this need by offering a strategic combination of hands-on learning, global exposure, industry insights and upskilling opportunities.

 “The Tiger Stripes Program reflects RIT’s legacy of consistent learning and innovation. It effectively bridges the industry-academia gap and encourages learners to think critically and come up with out-of-the-box solutions for contemporary challenges. I am confident that this program will nurture a highly proficient workforce capable of making significant contributions to their professions and society,” said Mrs. Elizabeth Sullivan Assistant Vice President for Enrollment Marketing Students engage in real-world challenges through virtual internships, events, competitions, and skill-development courses. These hands-on experiences are meticulously designed to cultivate essential skills and deliver practical knowledge that can be directly applied to their careers.

 Additionally, the program enables learners to earn rewards and embark on a fulfilling professional journey ahead.

 With RIT’s global campuses and over 600 study abroad options, students have the opportunity to garner global perspectives by immersing in diverse cultures, business practices, and global trends. The remarkable Tiger Stripes program also incorporates, masterclasses, skill certifications, career coaching, mentorship, global contests and much more.

 Leveraging these diverse and enriching activities, students develop a strong foundation of knowledge and expertise to gain a competitive edge in the job market. Students can participate in experiential learning opportunities of their choice by creating their account on Excelerate.

 For High Schools, the program brings an unprecedented opportunity to get certified as promoters of experiential learning by RIT as well as exclusive access to EduCreator Think Tank.

 RIT has carved a distinctive reputation, supporting its students every step of the way and unlocking their full potential. The Tiger Stripes Program is a testament to the institution’s commitment to accomplishing excellence and making a meaningful impact on the world.

Sayaji Hotels Expands Its Footprint With The Launch Of Effotel By Sayaji Navi Mumbai

Navi Mumbai, 7th May 2025 – Sayaji Hotels announces the launch of Effotel by Sayaji, Navi Mumbai, a smart and contemporary hotel offering impeccable hospitality in one of Navi Mumbai’s fastest-growing regions. Strategically located in Taloja MIDC, Effotel is designed for discerning business and leisure travelers who seek comfort, connectivity, and convenience.

 The hotel features 58 modern rooms, including Deluxe, Premium Deluxe, and Suite categories, thoughtfully curated to offer a refreshing and comfortable stay. The stylish interiors blend functionality with elegant design, promising guests a restful and productive experience. Effotel, Navi Mumbai is home to two distinct dining destinations; The Cube – a multi-cuisine restaurant offering an array of global and Indian flavours in a vibrant sitting and Good Old Days – a casual lounge perfect for relaxed evenings, offering a curated selection of quick bites & beverages For meetings, conferences, and social events, Effotel offers versatile banquet and conference venues designed for MICE & social events from intimate gatherings to large corporate meetings of up to 500 guests in a theatre-style setup.

 Speaking on the launch, Kashif Memon, Director Operations at Effotel by Sayaji, shared:

 “We are excited to expand into Navi Mumbai with Effotel by Sayaji. Our aim is to create a hotel experience that balances business efficiency with leisure comfort. Given Navi Mumbai’s growing prominence as an industrial and business hub, we are confident that Effotel will become the preferred choice for travelers looking for quality hospitality at a great value.”

 Adding to the excitement, Jameel Sayed at Sayaji Hotels Ltd said:

 “With the opening of Effotel Navi Mumbai, we are committed to bringing the best of Sayaji’s hospitality legacy to this city. Every detail – from the rooms to dining and to the event spaces – has been thoughtfully designed to ensure that our guests feel a perfect blend of comfort and personalized service. We look forward to becoming a trusted home away from home for all our guests.”

 Located just 8 km from the upcoming Navi Mumbai International Airport and in close proximity to Kharghar, CBD Belapur and Vashi, Effotel Navi Mumbai offers seamless connectivity to industrial zones and corporate parks, making it an ideal base for both business and leisure visits. Whether visiting for a business assignment or a weekend getaway, Effotel by Sayaji, Navi Mumbai, offers an experience where attentive service meets contemporary living.

Tuli Research Centre for India Studies Launches

Hyderabad | May 2025: The Tuli Research Centre for India Studies (T.R.I.S.) proudly announces the launch of tuliresearchcentre.org, a path-breaking digital platform offering free, open access to the most comprehensive integrated visual-textual knowledge base on India’s modern and contemporary fine arts, popular arts, cinema, photography, architectural heritage, graphic arts, animal welfare, and cultural economics and thought, so allowing a new conceptual framework for India Studies.

 The platform’s launch marks the culmination of Neville Tuli’s three-decade-long journey as a cultural institution builder, beginning with the founding of HEART (The Tuli Foundation for Holistic Education and Art, 1995–99), advancing through Osian’s Connoisseurs of Art (2000–21) to Vanraja Sanctuary & Hospice (2015-), and culminating now with T.R.I.S. – an institution dedicated to researching upon and sharing an expansive archive, knowledge base, and library for public and scholarly engagement.

Tuli’s pioneering ideas on education, transdisciplinary knowledge-building, and the fusion of image-text-audio learning within a holistic conceptual framework of theory, experience, and archival preservation have shaped these endeavors. His vision has consistently championed the creation of autonomous spaces of intellectual inquiry, where knowledge is expansive, free, and participatory.

Tuliresearchcentre.org was conceptualized by Neville Tuli post-2020 though it has been evolving for nearly three decades through his writings, personal research, curation, and transdisciplinary knowledge development. The platform places images on par with carefully curated textual and audio materials. It has been built using the most basic technology of the Excel Sheet, thousands of manually structured and templated Excel sheets of knowledge then transformed into web data by the coding team.

This foundational approach allows the platform to power a world-class Search and Filter Engine, with each cultural object and archival document serving as the basic unit. Users are empowered to conduct precise inquiries across multiple fields, retrieving highly tailored results that foster deeper, self-directed exploration.

The India Studies platform is created upon Tuli’s uniquely conceptualised sixteen Research Categories. These are then linked to thousands of carefully selected Masterlists which are represented by “A-Graphy” pages, and these are all inter-related and contextualised through 100,000+ visual and textual objects in v1.0.

In v1.1 the structure of the Post and their Q & A are added to begin the deeper engagement process of the visitors, which will soon lead to the personally customised curricula framework by v1.2 so hopefully offering a groundbreaking model for how archives and educational frameworks can be reimagined to take forward learning and educational models.

Version 1.0 (30th April 2025): Public launch of the Search and Filter Engine with sample Masterlist pages and access to 100,000+ objects.

Version 1.1 (30th June 2025): Expansion of Masterlist A-Graphy pages and object collections.

Version 1.2 (30th September 2025): Introduction of the customised curricula framework for “Self-Discovery via Rediscovering India.”

Version 2.0 (1st January 2026): Full roll-out of support systems for top colleges and universities, particularly in India and Cultural Studies.

A Call to Reimagine Education

At its heart, tuliresearchcentre.org is built on a simple but powerful belief that Knowledge must belong to all. Education must be free. Inquiry must be boundless.

We live by the principle that every answer leads to a deeper question sustaining the eternal process of learning, discovery, and the joy inherent in consciousness itself.

The Tuli Research Centre for India Studies stands in solidarity with students, teachers, and lifelong learners everywhere, demanding an educational future that transcends economic and institutional barriers a future where access to deep knowledge, critical thinking, and creative exploration is a right, not a privilege.

Celebrate Mother’s Day with Chicken Inn: A Brunch Crafted with Love and Timeless Flavours

This Mother’s Day, Chicken Inn invites guests to celebrate with “Maa Ke Haathon Ka Zaika”, a heartwarming brunch experience inspired by the comfort of home and the timeless love of a mother.

Curated from Chicken Inn’s signature dishes and nostalgic flavours, this special dine-in platter features a choice of Home-Style Chicken Curry, the legendary Butter Chicken, or the ever-popular Paneer Butter Masala. These are served alongside rich and creamy Dal Makhani, Jeera Rice or Tandoori Naan, and crisp, golden Kurkuri Bhindi. To round off the meal, guests can enjoy a fragrant Rose Phirni served in a traditional kulhad and a refreshing welcome drink — Aam Panna or a Rose Mocktail.

Each platter is accompanied by a handwritten note of gratitude for Mom, because no recipe in the world can match a mother’s love. This brunch is available exclusively on Mother’s Day during brunch hours, as Chicken Inn celebrates 65 years of its culinary legacy with the one who inspired it all.

Muscat Grand Mall in Partnership with SRED Announces “Little India” as Social Anchor, Invites Indian Brands to Join the GCC Retail Growth Story

Muscat Grand Mall, a flagship destination of Tilal Development Company, in collaboration with SRED, proudly announces the launch of “Little India” as its new social anchor—a vibrant cultural and retail hub designed to celebrate and showcase the diversity of Indian lifestyle, cuisine, fashion, and heritage.

This strategic initiative positions Muscat Grand Mall as a key gateway for Indian brands seeking to expand into the GCC (Gulf Cooperation Council) region, leveraging Oman’s central location and growing appetite for curated international retail experiences.

Commenting on the launch, Mr. Ali Hosni, Acting CEO/General Manager of Muscat Grand Mall, said:
“Muscat Grand Mall has always been a canvas for innovation and cultural expression. With ‘Little India’, we are not just creating a retail space—we are creating a bridge between India and the GCC. This is an invitation for Indian brands to be part of a regional success story, backed by strong footfall, premium infrastructure, and a rising consumer base in Oman.”

Adding his perspective, Mr. Shriram PM Monga, Co-founder of SRED, stated:
“‘Little India’ is more than a commercial concept—it’s a social ecosystem designed to serve the large Indian community in Oman and the wider Gulf. It’s a unique opportunity for Indian brands to plug into a culturally aligned audience, celebrate India abroad, and grow in a region that values authenticity and diversity.”

Little India will serve as a permanent cultural anchor within Muscat Grand Mall, offering Indian brands a purpose-built platform to connect with both resident and tourist consumers in the Sultanate. Fashion labels, food concepts, home décor brands, and artisanal businesses from India will find a receptive and expanding market with strong engagement potential.

SRED’s strategic vision and regional retail expertise will guide the onboarding of Indian brands into Muscat Grand Mall, supported by tailored leasing programs, cultural programming, and integrated marketing to ensure long-term success.

Indian brands looking to explore retail expansion in the GCC are invited to connect with representatives from Muscat Grand Mall and SRED to discover how they can become part of this unique cultural and commercial initiative.

The Godrej Foundation co-launches the Global Access to Talent from India (GATI) Foundation Together with The Convergence Foundation and Manish Sabharwal, GATI Foundation aims to Make India a Global Talent Hub

Chandigarh, May 7, 2025: The Global Access to Talent from India (GATI) Foundation announced the launch at an event graced by Shri. Dr. S. Jaishankar, Hon’ble External Affairs Minister of India, as the Chief Guest. Shri. Jayant Chaudhary, Hon’ble Minister of State (Independent Charge) Skill Development and Entrepreneurship and Minister of State for Education, attended as the Guest of Honour. Incubated by The Convergence Foundation, Manish Sabharwal, and Godrej Foundation, GATI is a non-profit Foundation dedicated to building structured, ethical, and circular pathways for global talent mobility.

This mission gains urgency amid projections that high-income economies will face a labour shortage of 45–50 million skilled and semi-skilled workers by 2030. With a vision to position India as a global hub for skilled talent, GATI Foundation aims to foster collaboration between governments, businesses, and nonprofits to unlock opportunities for Indian workers in international labour markets.

The launch event brought together foreign ambassadors, senior government officials, leading industry representatives, and think tanks to deliberate on key themes such as government-to-government partnerships, ethical recruitment practices, and industry-led solutions for global skills mobility.

Omar Momin, CEO, Godrej Foundation, said, “In a world where the same person can earn up to ten times more by simply crossing a border, promoting global labour mobility is not just smart economics—it’s transformative development. With high-income countries facing a shortfall of nearly 50 million workers by 2030, GATI can look to build ethical, circular, and well-regulated migration pathways that unlock a triple win: filling critical skill gaps, fueling prosperity at home, and offering individuals a dignified path to opportunity.”

Ashish Dhawan, Founder-CEO of The Convergence Foundation, added, “Today, nearly 700,000 Indians migrate to work overseas each year. However, 60% of this workforce is concentrated in GCC countries. We have a real opportunity to expand our annual migrant flows to 2-2.5 million, by diversifying across geographies and job roles. Doing this can not only create more job opportunities, but also help us increase our remittances to $300 billion. Since remittances flow directly into households—enhancing consumption, education, and health spending—there is also a significant impact on poverty reduction.”

Manish Sabharwal, Vice-Chairman, TeamLease Services, added, “GATI is an idea whose time has come for India. The noise is high, but economics will trump politics if it is able to move the debate on migration from illegal to legal, migration to mobility, and citizenship to work. The notion that rich countries can avoid inflation or do care-work without migration is impossible. The challenge for countries is to make migration orderly, temporary, and safe. GATI Foundation proposes to fight the battle for ideas that well-designed guest worker programs are an important solution to global prosperity in the next two decades.”

Prega News Launches “Preggy” Campaign With Swiggy to Treat Unique Pregnancy Cravings this Mother’s Day

National; May 07, 2025: Prega News, India’s No. 1 pregnancy detection kit brand from Mankind Pharma, has announced a partnership with Swiggy Limited, India’s pioneering on-demand convenience platform to launch “Preggy”, a special campaign featuring a ‘Prega News Cravings Menu’ this Mother’s Day. The unique collaboration aims to celebrate one of pregnancy’s most distinctive experiences – ‘food cravings’ – by curating a specialised menu of sweet, sour, spicy, and uniquely combined dishes that cater specifically to expecting mothers’ desires.

As per a study conducted in India, over 75% of expecting mothers experience significant food cravings, particularly during the first and second trimesters. Prega News has been a trusted partner for women across all phases of pregnancy—pre, during, and post. Addressing this deeply relatable aspect of the journey, the ‘Prega News Cravings Menu’ initiative came as a thoughtful solution. Available exclusively on the Swiggy app, the special menu has been carefully curated based on extensive research done around common pregnancy cravings—allowing partners and families to surprise mothers-to-be with convenient access to their most desired foods this Mother’s Day. ITC Sunfeast Baked Creations and Choko La have partnered with Swiggy for crafting these special menus.

“Prega News believes in celebrating every aspect of motherhood, including the quirky and often unpredictable food cravings that come with pregnancy,” said Joy Chatterjee, Vice President, Sales and Marketing Head, Consumer Business Unit, Mankind Pharma. “By partnering with Swiggy, we’re acknowledging these cravings in a practical, supportive way while creating a meaningful connection with expecting mothers. This Mother’s Day initiative perfectly aligns with our brand philosophy of being present throughout a woman’s pregnancy journey.”

The ‘Prega News Cravings Menu’ features carefully selected food combinations that address the spectrum of cravings typically experienced during pregnancy. From sweet-and-spicy pairings to tangy treats with a savoury twist, the menu has been crafted to satisfy the distinct and sometimes surprising food preferences that characterise this special time.

Sharing his thoughts on the campaign, Mayur Hola, Vice President and Head of Brand, Swiggy said, “Cravings aren’t just about food – they’re emotional, personal and often a little quirky, especially during the times of pregnancy. Our collaboration with Prega News for the ‘Preggy Campaign’ brings this insight to life in a deliciously meaningful way. With the Prega News Cravings Menu, we’re making it possible for partners, friends, and families to order the food expecting mothers are craving for, and get it delivered at their doorstep, via the Swiggy app. It’s our way of delivering comfort, joy, and a little extra love this Mother’s Day.”

“At Swiggy, we’re constantly looking for ways to make everyday moments special by offering thoughtful convenience and pregnancy cravings are definitely one of them,” said Arjun Choudary, Vice President – Growth Marketing, Swiggy. “Cravings during pregnancy are unpredictable and deeply personal. Through the ‘Preggy’ campaign, we’ve collaborated with Prega News and our select restaurant partners to create a curated menu that speaks to these unique needs. This campaign is a great example of how marketing, product, and partnerships can come together to create real value.” he added further.

The campaign was conceptualised and executed by FCB Kinnect, highlighting the emotional significance of pregnancy cravings. The heart-warming ad film, which is part of the “Preggy” campaign, showcases a young mother-to-be experiencing an unusual food craving, which her supportive partner fulfils by ordering from Swiggy. The film beautifully captures the emotional journey of pregnancy cravings while demonstrating how the Prega News x Swiggy collaboration offers a practical solution to this common pregnancy experience.

Rohan Mehta, CEO, FCB Kinnect said “The best ideas come from simple human truths, and few are as universal and emotional as pregnancy cravings. We’re proud to have brought together this beautiful confluence of Prega News’s purpose and Swiggy’s practicality, into a genuinely memorable brand experience.”

Nishant Pratap, Group ECD South, FCB Kinnect added “Our intention, from the very beginning, was to celebrate mums-to-be. With an idea that isn’t just their cheerleader but one that actually delivers joy. That was it. We jumped up and thought, ‘Why not literally do exactly that?’ That’s how Preggy was born. As any Mum (and Dad) can testify, cravings have no rhyme or reason and no sense of timing. So we decided to do something about it. To work on brand Prega News is very special to us. To then have Prega News collaborate with Swiggy. What more can one ask for?”

The ‘Prega News Cravings Menu’ will be available on the Swiggy app in cities including Delhi-NCR, Mumbai, Pune, Bengaluru, and Hyderabad, allowing partners and family members to treat expecting mothers to their favourite food indulgences. With this initiative, Prega News reinforces its commitment to making the pregnancy journey more joyful and memorable by celebrating the little moments that make motherhood special.