Category Archives: Business

Celebrate Love with These Heartwarming Audiobooks & Films This Valentine’s Day

The allure of a heartfelt story never fades. From romantic comedies and contemporary romance to queer love stories and more, this Valentine’s Day, you can indulge in a journey with love stories that tug at your heartstrings and spark the imagination. Audible India’s 2024 wrap highlighted that romance was one of the most listened-to genres among Indian listeners. Whether you’re seeking a lighthearted listen or a love story with a twist, these audiobooks and films, with performances from top celebrities, will have you feeling all the emotions this season. So, get ready to be swept away this Valentine’s Day with emotions, surprises, and unforgettable sagas, and let the magic of love unfold!

TO LISTEN

Mine and Yours (Season 2)

Service: Audible

Love, commitment, and a dash of chaos—Mine and Yours (Season 2) is the perfect listen for Valentine’s season. Jaiveer (Nakuul Mehta) and Priya (Sayani Gupta) have had a blissful live-in relationship for three years, but their world is turned upside down when Priya’s ex-girlfriend, Rashi (Kubbra Sait), moves in for a month. As old sparks reignite and jealousy brews, Jaiveer and Rashi find themselves in an unexpected rivalry for Priya’s heart. This love triangle is as compelling as it is unpredictable—tune in on Audible now!

Upon release of the show, Nakuul Mehta said, “When we started with rehearsals and reading, [our chemistry] was organic. But at the end of a scene, [we had to depict] a kiss. Visually, you know [how to depict it], but a kiss on the mic [was new for me] and I went all out. Mantra [director] burst out laughing, saying that it was not supposed to be a French kiss. Toning it down and making it subtle was a learning point.”

Permanent Roommates: He Said, She Said (Season 2)

Service: Audible

‘Permanent Roommates: He Said, She Said (Season 2)’ is just what you need if you’re looking to tune into something for Valentine’s Day! Starring Sumeet Vyas (as Mikesh) and Nidhi Singh (as Tanya), this Audible Original takes you back to the very beginning of their love story—their first meeting, first kiss, and the unexpected journey that turned them into everyone’s favourite couple. As they reflect on their whirlwind romance, you’ll be swept up in the nostalgia, laughter, and heartfelt moments that make love truly special. Whether you’re single or taken, this one’s bound to make you believe in the magic of serendipity!

Misdirected

Service: Audible

This Audible Original brings together all the romance, drama, and sizzling chemistry you could ask for. Here, Bridgerton fame Nicola Coughlan plays Hattie Murton, who never planned on TV stardom, let alone being thrown into a scandalous on-screen affair with Anthony Rafe (Gwilym Lee)—the brooding A-lister she can’t stand. But when their fictional romance starts feeling all too real, sparks fly in ways neither of them expected. With witty banter, electric tension, and a love story that blurs the lines between reel and real, this is one audiobook you won’t want to miss.

Desi Down Under

Service: Audible

Desi Down Under is a heartwarming mix of romance, adventure, and self-discovery set against the stunning backdrop of Sydney. Childhood besties Devan (Adarsh Gaurav), Meenu (Prajakta Koli), and her twin brother Rahul (Taaruk Raina) take their first-ever trip abroad, but for Rahul, the journey becomes more than just sightseeing. When he meets Taylor, a free-spirited Italian, love and commitment take center stage, pushing him to face his fears in the most unexpected ways. With laughter, emotions, and a splash of romance, this podcast is all about embracing love and the courage to be yourself.

On the release of Desi Down Under, Prajakta said, “It was an entirely different experience, very new and very challenging for sure. It was my first-ever audio show, so, I did not know what to expect…It is quite daunting, it is quite nerve-wracking to be in a studio by yourself, trying to imagine that you’re in Australia, surfing on a beach watching other people face the waves.”

TO WATCH

Loveyapa

Released theatrically last week, this film is a rom-com that takes a modern look at relationships in the digital age. When Gaurav (Junaid Khan) and Baani (Khushi Kapoor), a couple set to marry, are forced to swap phones for 24 hours, their near-perfect world comes crashing down. Secrets spill, trust is tested, and the very foundation of their love is shaken. Can they overcome the truth and rebuild what they once had, or is it too late? It will have you questioning what you know about relationships today.

Mere Husband Ki Biwi

Set in the city of Delhi, this film chronicles the life of Ankur (Arjun Kapoor), a man caught in a whirlwind of love, fate, and some truly unexpected twists. With his ex-wife, Prablin (Bhumi Pednekar), having forgotten their divorce due to an accident, and his new girlfriend, Prabhleen (Rakul Preet Singh), adding even more chaos to the mix, Ankur finds himself stuck in the middle of a laugh-out-loud love triangle. It is the perfect watch for a fun, feel-good Valentine’s Day! Catch it in theatres if you can.

Laila Majnu

Service: Netflix

This movie reimagines the timeless tale of unrequited love in a modern Kashmir setting, giving the classic folk story a contemporary perspective. Laila (Tripti Dimri), a young woman seeking her first kiss, and Kais (Avinash Tiwary), a charming yet troubled man, fall deeply in love but face societal pressures and family conflicts that keep them apart. Years later, their paths cross again, rekindling a passion that leads to tragedy, with Kais slowly descending into madness. A perfect soul-stirring VDay watch.

The Idea Of You

Service: Amazon Prime Video

If you’re looking for a top-notch, heartwarming romance this Valentine’s Day, The Idea of You is the perfect pick. Starring Anne Hathaway as Solène, a 40-year-old single mom, and Nicholas Galitzine as Hayes, the 24-year-old heartthrob from the world’s biggest boy band, the film beautifully explores a romance that defies age and expectations. Their whirlwind connection is as intense as it is unexpected, and it’s bound to leave you swooning. A contemporary love story that’s as emotional as it is captivating – this one’s a must-watch for your Valentine’s Day!

Bonjour Launches ‘Week of Love 7 Days, 7 Moments’ Campaign to Celebrate Valentine’s Day FeelTheLoveWithBonjour

National, 14th February 2025 – Bonjour Socks, India’s leading socks brand, is set to spread warmth and affection this Valentine’s Day with its latest campaign, ‘Bonjour’s Week of Love: 7 Days, 7 Moments.’ The campaign, launching across digital and social media platforms, celebrates the joy of love through everyday moments, beautifully woven together with the comfort of Bonjour’s signature socks.

At the heart of the campaign is a 15-second video capturing an intimate and cozy indoor moment between a couple, showcasing the warmth of love and companionship. The highlight of the video is the couple’s matching Valentine’s socks, seamlessly integrating Bonjour’s premium product into their tender interaction. Through this campaign, Bonjour aims to illustrate how small gestures like gifting a pair of comfortable, stylish socks—can enhance moments of connection and togetherness.

Speaking about the campaign, Mr. Rajkumar Jain, Managing Director of Bonjour Socks, said, “Valentine’s Day is about celebrating love in its simplest yet most meaningful ways. With ‘Week of Love: 7 Days, 7 Moments,’ we wanted to showcase how even the smallest details, like a cozy pair of socks, can bring two people closer. Bonjour’s products are designed to deliver comfort, warmth, and style making them a perfect gift for this special occasion.”

The campaign will roll out in the lead-up to Valentine’s Day, featuring engaging content that highlights love in all its forms—whether it’s a shared cup of coffee, a lazy Sunday morning, or a spontaneous dance in the living room. Bonjour invites everyone to join the celebration by sharing their special moments using #FeelTheLoveWithBonjour on social media.

Jindal (India) Ltd Hosts ‘Milaap’ in Surat, Eyes Regional Expansion

Surat, Gujarat, 14 February 2025: Jindal (India) Limited, part of the prestigious B.C. Jindal Group one of the leading downstream steel products manufacturers in India, successfully hosted Milaap, a retailers meet, in Surat, Gujarat. The event, attended by senior company officials, was organized to engage and interact with leading retailers in the region.

The Milaap initiative is in line with Jindal (India) Limited’s endeavor to further fortify its foothold in the region and expand its geographical presence across India. The meet in Surat was organized in collaboration with the company’s authorized dealer V.K. Steel and was attended by nearly 80 retailers.

In line with Jindal (India) Limited’s strategy to further strengthen its geographical presence across India, the company, at the event, showcased its range of advanced coated steel products, each designed to meet the specific demands of various industries while ensuring high performance and durability. Among these was Jindal Sabrang, an offering from Jindal (India) Limited that redefines the aesthetics of steel by introducing a vibrant array of color-coated options with exceptional corrosion resistance in outdoor applications.

In addition, the company apprised the retailers about Jindal NeuColor+, a range that represents the pinnacle of premium coated steel products, offering a combination of advanced technology, aesthetic versatility, and long-lasting durability. The product offering from Jindal (India) Limited, is engineered with a special coating process that makes the steel sheet exceptionally resistant to corrosion and color fading.

“Jindal (India) Limited has a strong presence in the Eastern and Southern markets of India and aims to expand further in these areas while also growing in the Northern and Western parts of the country. The Milaap Retailer Meet helps us educate and generate awareness about our high-quality and innovative products, including coated sheets, which are in high demand in the Surat market,” said a Jindal (India) Limited spokesperson.

As part of this initiative, Jindal (India) Limited’s representatives also discussed the company’s plans for the region, gathered first-hand feedback from the retailers, and addressed any challenges that they may be facing. This proved beneficial to Jindal (India) Limited to network with the retailer partners driving growth across the region for the company and further strengthening the company’s position as a trusted and evolving company.

Since its inception, Jindal (India) Limited has been committed to nation-building initiatives, strongly supporting the Government of India’s push for modern infrastructure.

Recently, the company also announced a strategic capacity expansion of 0.6 Million MT, a 60 percent increase from its current capacity of 1 Million MT per annum with a capex spend of over INR 1,500 Crore. This expansion will primarily focus on new lines for coated flat products, allowing Jindal (India) to increase production of cits urrent range of products, diversify into new segments like solar and home appliances, and contribute to import substitution, reinforcing its commitment to innovation and growth.

Muthoottu Mini Kicks Off Lucky Draw Contest to Reward Gold Loan Customers

Kochi, 14 February 2025: Muthoottu Mini Financiers Ltd. (Muthoottu Yellow) has announced a Lucky Draw Contest for customers availing gold loans, offering them a chance to win smartwatches, home appliances, and other exciting prizes. The contest, open until March 31, 2025, aims to strengthen customer relationships and make credit more accessible to those in need of quick financial support.

With a focus on small business owners, daily wage earners, and entrepreneurs, Muthoottu Mini is offering small-ticket gold loans at low interest rates to help customers manage their financial needs without strain. The initiative is expected to generate over ₹150 crore in business, reinforcing the company’s commitment to financial inclusion.

“Gold loans have long been a trusted financial tool, and through this initiative, we aim to make borrowing even more rewarding for our customers,” said Shri P.E. Mathai, CEO, Muthoottu Mini Financiers Ltd. “Beyond just providing credit, we want to offer convenience, flexibility, and a seamless borrowing experience that truly benefits our customers.”

In addition to the Lucky Draw Contest, Muthoottu Mini offers customers a range of hassle-free digital loan services, including:

· Instant loan disbursal directly into the customer’s bank account.

· Online renewal and repayment options for seamless loan management.

· Relax Gold Loan – No change in the interest rates for the entire tenure.

· Super EMI Loan – A flexible repayment plan that allows customers to pay back their gold loan in instalments.

The Perfect Valentine’s Day Gifts: Tech, Style & Innovation for Your Loved One

Love is in the air! With just a few days left until Valentine’s Day, the hunt for the perfect gift is in full swing.

Why settle for the usual chocolates and flowers when you can surprise your loved one with something practical, stylish, and innovative?

Dreame Technology

This Valentine’s Day, skip the clichés and opt for a gift that truly enhances your loved one’s everyday life. Whether they are a tech whiz, a trendsetter, or someone who takes pride in a pristine home, Dreame Technology has the perfect pick. From high-speed hairstyling tools to hands-free cleaning powerhouses, these smart and stylish gifts add a touch of luxury, convenience, and innovation to any lifestyle.

Here are some standout picks that your loved one will cherish:

1. Dreame Airstyle: The Ultimate Gift for the Chic & Fashion-Forward partner

For the style-savvy partner who loves changing up their look, the Dreame Airstyle is the ultimate beauty essential. This all-in-one styling powerhouse effortlessly dries, curls, and straightens, while advanced airflow technology ensures silky-smooth results with minimal heat damage. Whether they are aiming for red-carpet curls or sleek sophistication, this tool delivers flawless, salon-worthy hair from the comfort of home. Give the gift of effortless glamour—anytime, anywhere!

Buying Link – Amazon

Price – INR 19,999

2. Dreame Pocket High-Speed Hair Dryer: Compact Power for On-the-Go Styling

A must-have for anyone who loves looking their best, the Dreame Pocket High-Speed Hair Dryer is lightweight, foldable, and ultra-portable. Designed with a 110,000 RPM motor and negative ion technology, it ensures rapid drying while protecting hair moisture. Jet-setting across the globe, dressing up for a dazzling night out, or getting ready for an unforgettable occasion, this sleek dryer ensures salon-perfect styling with effortless speed and precision.

Buying Link – Amazon

Price – INR 7,999

3. Dreame H12 Dual: A Gift for Those Who Love a Spotless Home

Show your love with a gift that keeps things effortlessly clean. The Dreame H12 Dual is an all-in-one wet and dry vacuum, designed to tackle spills, dust, and pet hair with ease. With dual cleaning modes and an advanced water recovery system, it ensures streak-free floors. Thoughtfully designed for convenience, it’s a perfect gift for someone who loves a pristine living space.

Buying Link – Amazon

Price – INR 33,999

4. Dreame L10 Prime: The Smart Cleaning Gift That Says ‘I Care’

For the busy partner who loves a clean home but not the hassle, the Dreame L10 Prime is the perfect solution. With intelligent navigation, automatic mop lifting, and powerful suction, this robot vacuum ensures spotless floors with zero effort. Smart scheduling allows customized cleaning, making it an ideal time-saving companion for any household.

Buying Link – Amazon

Price – INR 45,999

5. Dreame IPL Hair Removal Device: A Luxury Self-Care Essential

Pamper your partner with the gift of smooth, salon-quality skin at home. The Dreame IPL Hair Removal Device offers painless, long-lasting hair removal with adjustable intensity levels. Its ergonomic design and fast-flash mode make the process quick, effective, and safe ensuring they feel confident and radiant every day.

Buying Link – Amazon

Price – INR 9,999

This Valentine’s Day, ditch the ordinary and wow your loved one with a gift that blends innovation, luxury, and everyday ease. Whether it’s a high-tech beauty essential, a sleek home upgrade, or a gadget that makes life smoother, Dreame Technology has the perfect pick. Give a gift that keeps on giving—every single day.

JUST CORSECA

JUST CORSECA, a renowned brand in audio innovation, is offering a range of premium portable speakers – Sonic Sphere and Sonic Stream, as gifting options this Valentine’s Day. Combining style with superior sound quality, these truly meaningful products bring enjoyment in your partner’s daily lives.

1. JUST CORSECA Sonic Sphere –

The Sonic Sphere is engineered to deliver powerful and immersive audio experiences with its impressive 450W output. It comes equipped with two wireless microphones, making it ideal for karaoke nights or professional gatherings. Its multicore sound system enhances deep bass and audio clarity, providing a dynamic listening experience. It is a perfect gifting option for those seeking powerful sound with unmatched convenience.

Buying Link – Amazon

Price – INR 29,999

2. JUST CORSECA Sonic Stream –

The Sonic Stream isn’t just a speaker—it’s an experience. With its ergonomic design and powerful 360W output, it delivers crystal-clear, room-filling sound, making every moment special. Its True Wireless Stereo (TWS) feature lets users connect multiple speakers for an immersive audio experience, perfect for cozy date nights or lively celebrations. The portable design with a built-in handle makes it easy to carry anywhere—whether for a romantic getaway, a picnic under the stars, or simply enjoying music at home. A gift that blends style, convenience, and performance, the Sonic Stream is the perfect way to share love through music.

Buying Link – Amazon

Price – INR 20,999

URBAN

Surprise your girlfriend/wife this Valentine’s Day with a glamorous Smartwatch from URBAN, a leading home-grown technology brand.

1. URBAN Stella

For those who prefer a sophisticated yet bold look, URBAN Stella is a masterpiece in glamour and innovation. The diamond-cut bezel, faux diamond-studded design, and rotating crown create a mesmerizing jewellery-like appeal. Its 1.2” Super AMOLED display with high contrast and always-on mode makes it a standout accessory, perfect for any occasion. A built-in hydration alert, sleep monitoring, and stress tracking ensure that users stay on top of their health while looking effortlessly chic. It is a perfect gift to surprise your girlfriend/wife this Valentine’s Day.

Buying Link – URBAN’s website

U&i
Surprise your loved one this Valentine’s Day with TWS earbuds and neckbands from U&i, one of India’s most popular lifestyle tech accessories brands. Combining style, innovation, affordability and superior sound quality, these gifts make every moment special—whether it’s enjoying music together or staying connected on the go. Show your appreciation with something innovative and thoughtful, ensuring every day feels special, stress-free, and filled with love.

1. U&i Entry 15 TWS with ENC

Entry 15 TWS brings a perfect blend of performance and comfort. With an outstanding 40 hours of music time and 30mAh earphone battery, this model ensures uninterrupted entertainment. Featuring a 5.4 Bluetooth version, smart touch controls, and an 11mm driver, it delivers superior audio quality and connectivity. Available in three vibrant colors, this TWS is both stylish and functional, designed for users who value high-quality sound and convenience.

Price – INR 620

2. U&i Entry 10 Neckband

The Entry 10 Neckband is built for those who need durability and extended usage. With a remarkable 300 hours of standby time and 30 hours of music and talk time, it guarantees uninterrupted use. Its magnetic earbuds offer convenience, while the noise reduction feature ensures clarity during calls and music playback.

Price – INR 270

Ronit Roy to Play King Someshwar in ‘Chakravarti Samrat Prithviraj Chauhan

Sony Entertainment Television is all set to bring to life an extraordinary tale of courage, leadership, and legacy with its upcoming historical drama, Chakravarti Samrat Prithviraj Chauhan. This magnum opus will focus on the making of a child king – Prithviraj Chauhan – and his journey from a young, innocent prince to a mighty warrior and revered ruler. The show will delve into the formative years of Prithviraj, showcasing the challenges and triumphs that helped shape him into one of the legendary rulers.

Acclaimed actor Ronit Roy will be seen essaying the pivotal role of Prithviraj Chauhan’s father – Someshwar, whose guidance and mentorship were instrumental in molding his son into one of the greatest rulers. Someshwar is not just a father but also a teacher and protector who recognizes the immense potential in young Prithviraj and nurtures him to take on the mighty responsibilities of kingship. As Prithviraj grows, Someshwar becomes his guiding force—imbibing in him the values of bravery, wisdom, and justice.

Expressing his excitement about the role, Ronit Roy shares, “I feel extremely privileged to be part of a show as grand and meaningful as Chakravarti Samrat Prithviraj Chauhan. I have always been drawn to powerful, well-etched characters, and Someshwar is one such role. I truly believe that this character and the show will leave a lasting impact, much like the other roles I have played on television. It is an honor to be part of a story with such immense historical and cultural significance. The show beautifully captures the making of a child king, and I portray Someshwar, Prithviraj Chauhan’s father—a man whose wisdom, strength, and guidance played a crucial role in shaping the future of a great ruler.”

Stay tuned as Chakravarti Samrat Prithviraj Chauhan launches soon on Sony Entertainment Television and Sony Liv!

Godrej Yummiez Lets You Enjoy Chicken Momos Anytime – A Favorite of 26% of India

Bangalore – India’s love for momos is undeniable, because there is nothing better than indulging in a hot, flavourful plate of this beloved street food. To make this experience even more convenient and delicious, Godrej Yummiez introduces its latest offering – Chicken Momos. Crafted for effortless preparation, these ready-to-cook momos bring the authentic taste of street-style goodness straight to your home.

As per the STTEM 2.0 report, 26% of India prefers snacking on non-veg momos, making them one of the most sought-after snack options in the country. Recognizing this growing demand, Godrej Yummiez expands its diverse frozen food portfolio, ensuring that momo lovers can now enjoy their favourite snack anytime, anywhere, with just a few minutes of preparation.

Commenting on the launch, Abhay Parnerkar, CEO of Godrej Foods Limited, said:

“Momos are beloved snacks across India, and our new chicken momos bring that experience home. With 26% of Indians preferring non-veg momos, this launch is a natural addition to our ready to cook range. We aim to offer authentic flavours with ease, so everyone can enjoy delicious, restaurant style momos at home and that too steaming hot. Street side momos are dear to us, but it’s no secret that the hygiene can really vary. With our farm to fork model at Godrej Yummiez, we ensure authentic taste and safety, using carefully sourced ingredients. Anyone can enjoy great flavours from the street with the quality and trust of Godrej.”

Spectrum@Metro to Host Daawat-e-Ishq – A Celebration of Love Through Food

Noida, 14th February 2025:- Spectrum@Metro, located in Sector 75, Noida, is set to host Daawat-e-Ishq on February 14, blending love and flavors into an unforgettable experience for Valentine’s Day. This exciting live music and food festival will create an immersive celebration of romance through India’s rich and diverse culinary heritage, offering couples and food enthusiasts a memorable evening of togetherness. Renowned singer Danny will be performing live, enhancing the enchanting atmosphere with his mesmerizing melodies.

The festival, themed “Flavors of Love,” aims to unite people through the exquisite tastes of India. Visitors will have the unique opportunity to savor authentic regional specialties, each dish symbolizing the warmth and passion of its origin. From decadent desserts to aphrodisiac-inspired delicacies, Daawat-e-Ishq will offer a gastronomic journey filled with love. The event will also feature interactive sessions with renowned chefs showcasing dishes perfect for a romantic evening.

As a vibrant live music and food fest, Daawat-e-Ishq will offer visitors an unparalleled experience where melodies and flavors come together. The festival will feature soulful live performances, captivating musical acts, and a diverse selection of delectable cuisines. The immersive atmosphere will make it a must-visit Valentine’s Day celebration, bringing together music lovers and food enthusiasts for a night of joy and togetherness.

Ajendra Singh, Vice President of Sales and Marketing at Spectrum@Metro, said, “Daawat-e-Ishq is not just a food festival; it is a tribute to love and togetherness. We invite visitors to experience this extraordinary culinary affair where every flavor tells a story of romance. Whether you’re here for a romantic dinner, a fun-filled evening, or simply to explore delicious cuisines, this event promises something special for everyone.”

Spectrum@Metro is a premier retail and entertainment destination in Sector 75, Noida, known for its vibrant events and diverse experiences. Daawat-e-Ishq is a celebration of love, flavors, and the joy of togetherness. Whether you’re a passionate foodie, a romance seeker, or looking for a memorable Valentine’s outing, this festival promises an experience to cherish.

Zydus & Synthon Partner for Novel 505(B)(2) Oncology Drug in US

Ahmedabad, India and Nijmegen, Netherlands, February 14, 2025

Zydus Lifesciences Ltd. (including its subsidiaries and affiliates), a global innovation-driven healthcare company announced that it has signed an exclusive development, licensing, supply,, and commercialization agreement with Synthon BV of the Netherlands for a novel 505(B)(2) Oncology product for an undisclosed target.

Under the terms of this agreement, Synthon will be responsible for the development, manufacturing, and supply of the finished product. Zydus will be responsible for the NDA submission and commercialization of the product in the US. This 505(B)(2) Oncology product will likely be filed in 2026 and will be offering additional strengths that are intended to provide reduced pill burden, flexibility for dose adjustment, and enhanced patient compliance.

Speaking on the development, Managing Director of Zydus Lifesciences Ltd., Dr. Sharvil Patel said, “We are pleased to partner with Synthon for the commercialization of this complex drug product in the US market. The partnership will bring access to a high unmet-need therapy area. We are certain that by pooling our resources and knowledge, we will meetthe  critical needs of patients and stakeholders.”

Anish Mehta, CEO of Synthon BV, stated, “This 505(B)(2) product is another example of Synthon’s superior complex product development capabilities and represents a strategic move toward more complex and clinically differentiated products. We are excited to strengthen our partnership with Zydus, who will bring this critical medicine to market to provide patients with important treatment alternatives for this extremely challenging condition.”

TheBetterBowlChallenge Begins: Royal Canin Partners with Anushka Sen to Promote Balanced Diets for Pets in India

Mumbai, 14th February 2025: In an Instagram reel, television star and model Anushka Sen has called her followers and fellow pet parents across India to join the #TheBetterBowlChallenge by Royal Canin. A pioneer in ‘Health through Nutrition’ for cats and dogs, Royal Canin has launched a social-media-first campaign, inviting pet parents to redefine the way they approach their pets’ diet. Named #TheBetterBowlChallenge, the campaign aims to highlight the critical role of complete and balanced diets in fostering pets’ overall health, which can sometimes be missing in homecooked meals if prepared without adequate knowledge of pet nutrition. Encouraging pet parents to transition their pets to a Royal Canin Diet for 21 days, the campaign seeks to demonstrate visible health benefits.

Throughout the campaign, the brand will engage pet parents through discounts, weekly giveaways, and interactive activities. By documenting their pets’ transformative journeys via images, videos, and social media posts, pet parents are invited to share their experiences by tagging @royalcaninindia on Instagram and YouTube.

#TheBetterBowlChallenge underscores Royal Canin’s commitment to educating pet parents about scientifically formulated, wholesome, balanced diets for pets’ all-around development and healthy maintenance. By engaging with pet parents, the initiative aspires to inspire a long-term shift towards informed dietary decisions, promoting healthier, happier pets across the country. With prominent celeb and passionate pet parent Anushka Sen lending her presence to #TheBetterBowlChallenge, the campaign is expected to bring together a community of engaged pet parents who share insights and celebrate their pets’ progress.

“At Royal Canin, we firmly believe in the concept of health through nutrition and that every pet deserves the best possible nutrition,” shared Satinder Singh, General Manager, Royal Canin India. “#TheBetterBowlChallenge is more than a campaign; it’s a movement to educate and empower pet parents. Together, we can create a future where pets thrive through informed choices that pet parents make and science-backed diets to ensure a healthy, happy life.”