Category Archives: Business

The Honest Home Company Raises $0.8M from OG Capital & Anupam Mittal

11th February, NewDelhi, India: TheHonestHome Company(HonestHome) has successfully secured US$ 0.8Min its Pre-Series A funding round, led by OrtellaGlobalCapital(OGCapital), founded by ex-IFC executiveSayan Ghosh and consumer industry veteran Gaurav Verma. Shark Tank judge- Anupam Mittal and other key angel investors have also invested in the company.

The Honest Home Company, India’s topmost sustainable home and kitchenware brand, has announced the successful closure of a US$ 0.8M funding round to scale its operations and speed up its mission of making eco-friendly living affordable for Indian families. Since launching in 2019, TheHonestHome Company has established itself as a trusted name in the sustainable living space, helping families adopt eco-conscious lifestyles and reducing 250 tonnes of plastic.

Founded by Mayank Sisodia, a former senior executive at Hindustan Unilever and Parle, The HonestHome Company has witnessed remarkable growth since its inception and is now targeting an INR 100Cr (US$ 12M) annualized run rate in the current year. With an expanding portfolio of affordable, high-quality products—including air fresheners, bamboo-based goods, and eco-friendly cleaners—HonestHomeis leading the way in fulfilling the growing need for sustainable and eco-friendly home products.

“Our vision has always been to redefine the way Indian households approach sustainability. It is not just about offering eco-friendly products but creating a lifestyle movement that is affordable, practical, and accessible to everyone. This funding reflects the strong trust and confidence that both our customers and investors have in our mission”, says Mayank Sisodia.

Ranked among the top three brands in its category on platforms like Amazon, Zepto, Blinkit, and Flipkart, The Honest Home Company is making a significant impact beyond market success. Gaining national recognition through Shark Tank India Season 3 and receiving grants from the DBS Foundation, it has positioned itself as a leader in the eco-friendly market. “What sets The HonestHomeCompany apart is strong product-market fit, exceptional supply chain capabilities, in-house production, and a strong distribution network. They have built a portfolio of high-quality products that resonate with consumers while ensuring seamless availability across multiple platforms. Co-building alongside Mayank, we are aiming to reach over 1M households monthly by next year—driving India towards a major leap in sustainable living.” says Gaurav Verma, Co-Founder and Head of Consumer Investments at OG Capital.

Sayan Ghosh, Co-Founder& Managing Partner, of OG Capital, said, “Mayank’sdeep-rooted passion for sustainability and his ability to address a significant gap in the market made The Honest Home

The company is a perfect fit for OG Capital. Together, we aim to build a brand that not only thrives in the eco-conscious space of our country but sets new standards for purpose-driven, profitable growth—taking it to the next level as a globally recognized brand.”

Backed by a US$ 0.8M infusion from OG Capital and angel investors like Anupam Mittal, The HonestHomeCompanyissetforremarkablegrowth.Thebrandisgearinguptoscaleoperations, expanding its product range, and strengthening its sustainability promise. With a focus on innovation that blends affordability with eco-consciousness, The Honest Home Company is on a mission to transform each Indian household into the champion of sustainable living—cementing its place as the largest eco-friendly home and kitchenware company.

Syntel by Arvind Unveils NEOS NexGen Lite

Mumbai, 11th February, 2025: Syntel by Arvind, a technology solution provider who has 30+ years of experience in enterprise communication Digitally launched NEOS NexGen Lite with their Distributors and Partners, a next-generation hybrid IP PBX designed to revolutionize business telephony.

This version is a scale down version of their existing IP PBX Nexgen which they launched in 2023 which had 128 & 256 ports but because of more demand for 64 ports they have taken this step without compromising on any features.

The R&D team of Syntel by Arvind has made this product for seamless integration with Analog, SIP, PRI, and GSM connectivity, NEOS NexGen Lite is engineered to meet the evolving communication needs of small and medium enterprises (SMEs). Backed by a powerful 1 GHz processor and a robust Linux operating system, this innovation offers exceptional performance and reliability.

Key Features of NEOS NexGen Lite:

•  High-Capacity Connectivity: Supports up to 64 IP extensions or IP KTS and 64 TDM ports in a single cabinet.
•  Advanced Call Control & Routing: Includes multi-level auto attendant, IVR (8 channels), and advanced junction call distribution for seamless communication.
•  Enhanced Conferencing Capabilities: Features Meet Me Conferencing, Adhoc Conference, and concurrent TDM-IP calls (up to 20) for efficient collaboration.
•  Smart System Management: Web-based interface, remote programming, and GUI-based system configuration for effortless control.
•  Superior Call Handling: Includes call forwarding, call transfer, least-cost routing, CLI-based routing, and smart callback for optimized operations.
•  Robust Security & Performance: Equipped with 4-channel voicemail (4-hour backup), system logs for maintenance, and voice guidance.
•  Seamless Integration: Supports 3rd party SIP phones, making it adaptable to diverse enterprise telephony needs.

Why NEOS NexGen Lite?

•  Made in India – A homegrown innovation tailored for Indian businesses.
•  Value for Money – High-performance capabilities at an affordable cost.
•  Scalable & Future-Ready – Ideal for growing enterprises looking to streamline communication.
•  Certified for Safety & Compliance – TEC & EMI-EMC certified for reliable operations.

“NEOS NexGen Lite is a game-changer for SMEs, offering enterprise-grade telephony solutions without complexity or high costs. Our focus is to deliver a high-performance, scalable, and cost-effective communication solution that businesses can rely on,” said Mr. Sandeep Kerulkar, COO-Syntel by Arvind during its one kind of digital launch where many distributors from across the country participated.

Rajkummar Rao & Patralekha Champion Equality, Inspire Shared Partnerships

Hyderabad, February 11th, 2025: Bollywood couple Rajkummar Rao and Patralekha Paul Rao have joined hands with Vim to share the social message of equality at home. With their recent campaign, they encourage couples to pledge for an #EqualVow and rethink household dynamics, embracing equality in everyday mundane tasks like dishwashing, made easy with Vim’s innovative products.

Marriage marks a significant transition where gender roles become more pronounced. Household chores have predominantly been viewed as a woman’s responsibility, and research confirms this disproportionate mental burden placed on women. As per the Time Use Survey by the National Sample Survey Office (2019), 92% of women aged 15 to 59 are responsible for daily domestic chores, while only 27% of men contribute.

Having been married for three years now, Rajkummar and Patralekha exemplify a balance in their own relationship, emphasizing that equality is the foundation of their bond. Their wedding vows, though unplanned, centered on the simple yet powerful promise to always support each other and divide everything equally. “We agreed from the start that there would be no hierarchy in our relationship. Everything would be shared – big or small,” says Patralekha. From then, this mutual understanding extends into everyday tasks like cooking and laundry to dishwashing.

She adds, “He’s so impeccably organized; he even knows where the smallest things are kept! I love cooking, and Rajkummar always has my back by taking care of the dishes. These small acts of partnership bring us closer and reflect the equality we believe in.”

Rajkummar Rao shares, “The idea of ‘Equal Vows’ resonates deeply with us. In our relationship, we believe that equality starts with simple actions. I love doing the dishes when Patralekha has done the cooking, or handling chores when she’s away – it’s about making life easier for each other. For us, it’s not about keeping score but about being there for one another. I hope this campaign encourages others to bring that same sense of balance into their homes.”

Ashwini Rao, Head of Home and Hygiene, HUL, shares, “In many households, especially after marriage, the responsibility for managing household chores often falls disproportionately on women. Through our ‘Equal Vows’ campaign, we want to challenge the deeply ingrained thought process and inspire a shift toward true equality in relationships. We believe that sharing responsibilities, like dishwashing, isn’t just about dividing tasks – it’s about recognizing each other as equals in every aspect of life. By partnering with Rajkummar and Patralekha, we bring this important message to life, urging couples to embrace equality and make a commitment to share responsibilities equally in their homes.”

In a world where balance is key, small gestures of shared responsibility can make a big difference. Vim is now inviting consumers to be a part of the change. By taking the #EqualVow pledge on Vim India’s social platforms, consumers can join the revolution and embrace equality in their everyday lives. To make it even more exciting, a host of celebrity couples will be sharing their personal commitments to equal partnerships, inspiring their followers to take the pledge and become part of the movement!

Drift N Drunch 2.0: Speed, Music & Celebration at Formula Karting

Delhi, February 2025: The electrifying 2nd edition of Drift N Drunch at Formula Karting, Noida, on the 8th of February, raised the bar for thrilling entertainment, bringing an even greater rush of excitement to motorsport fans and guests. Drift N Drunch is a celebration of live food stations, drinks, a lively DJ, and exciting music, and this year, to accelerate the experience, a karting championship was added. Winners of the thrilling race walked away with exciting prizes. The audience also became part of the action through the Predict & Win game, making the experience even more immersive as they enjoyed the high-energy races.
Priyanka Jain, co-founder of Snow World Entertainment, Formula Karting, said, “Drift N Drunch has elevated the go-karting experience to great heights. The overwhelming response from our guests fuels our vision to push boundaries in motorsport entertainment. The addition of competitive kart racing this year brought an unparalleled thrill, making the event a true celebration of speed, skill, and fun.”

The highlight of the weekend was undoubtedly the high-speed karting championship, where winners Tiger Yadav, Devesh Rathore, Harsh Verma walked away with exciting prizes from top brands. The thrilling showdowns ignited the spirit of competition and camaraderie, as roaring engines, sharp turns, and picture-perfect moments kept audiences on the edge of their seats. Adding to the excitement, the event featured an electrifying DJ set, energetic cheerleaders, and a spread of delicious food and drinks, creating a vibrant atmosphere. The interactive fun games further ensured an engaging and immersive experience, making it a weekend to remember.

Beyond the track the entire event was a celebration of fun, speed, and great company, leaving everyone eager for the next edition. The beats of a high-energy DJ set created an infectious party atmosphere, while cheerleaders amplified the excitement with their dynamic performances. Guests indulged in an exquisite spread of gourmet delights and signature cocktails, seamlessly blending brunch with drinks to create the perfect “Drunch” experience. With an electric vibe and a stellar lineup of entertainment, Drift & Drunch 2.0 was an ultimate adrenaline rush combined with indulgence, leaving guests already anticipating its next edition.

SOMANY Ceramics Launches New TVC with Gomathi Priya & Vetri Vasanth in Tamil Nadu

Chennai: What happens when home renovation meets divine intervention? Ceramics Major, SOMANY Ceramics answers this in its latest Tamil TVC, featuring none other than Gomathi Priya and Vetri Vasanth, the much-loved pair from Siragadikka Aasai. With this light-hearted and entertaining vignette, SOMANY strengthens its brand presence in Tamil Nadu, tapping into the local charm and star power of these actors.

Conceptualized and executed by Madison Loop, the agency that worked on the TVC – it brings in a touch of humor and a whole lot of chemistry, with Meena (Gomathi Priya) playing the role of a ‘divine guide’, quite literally — leading Muthu (Vetri Vasanth) towards a stress-free, stylish home transformation. While Muthu seems, a bit lost in the process initially, Meena (channeling her wisdom) makes it clear that with SOMANY’s wide range of Tiles and Bathware, upgrading a home is simple, and hassle-free but filled with elegant choices. The TVC shows the pair shopping for tiles (Coverstone range), and Bathware (Somany French Collection) to revamp their home.

Talking about the campaign, Mr. Anshuman Chakravarty, Head of Marketing & Communications at SOMANY Ceramics, shared his excitement, stating, ” Tamil Nadu is a key market for us, and we wanted to create a campaign that resonates locally, bringing a lively and joyful experience. We have significantly expanded our footprint in Tamil Nadu by adding numerous showrooms and franchised outlets. We’re confident that this TVC will strike a chord with homeowners looking for stylish, durable, and hassle-free solutions.”

As shown in the TVC, Somany Coverstone brings the raw beauty of natural stone into contemporary design, featuring stylish yet highly durable slabs that offer seamless integration for both interior and exterior applications. The French Collection by SOMANY Bathware exudes European elegance, offering a range of sophisticated tiles that blend timeless aesthetics with modern durability, perfect for creating luxurious spaces. With its playful narrative and charming lead duo, SOMANY’s latest TVC is all set to win hearts across Tamil Nadu.

RR Kabel Becomes Principal Partner of Kolkata Knight Riders for T20 Season

New Delhi, February 10, 2025: RR Kabel, the leading Wires and Cables & consumer electricals company in India, has signed a multi-year partnership agreement as a principal partner of THE Kolkata Knight Riders. This strategic partnership is set to amplify RR Kabel’s brand presence, particularly in Eastern India. Returning for a second collaboration with KKR after its initial association in 2021, the brand reaffirms its commitment to connecting with cricket fans and strengthening its market footprint.

RR Kabel’s branding will be featured on the ‘Right Chest’ of all KKR team kits during the season. This collaboration offers RR Kabel an opportunity to tap into the vast viewership, boosting brand recognition and fostering deeper engagement with a wide-ranging audience. The partnership with KKR underscores the powerful synergy between sports and industry leaders, creating a dynamic platform to connect with consumers and elevate brand visibility on a grand scale.

Commenting on the association, Mrs. Kirti Kabra, Director, RR Global, expressed, “The tournament is where energy, passion, and performance come alive, making it the perfect stage for RR Kabel. Kolkata Knight Riders felt like the right fit because their resilience, ambition, and pursuit of excellence align with who we are. Cricket brings people together like nothing else, and as a brand, we have always believed in growth, progress, and pushing boundaries. This partnership isn’t just about visibility, it’s about being part of something that sparks excitement and unites the nation.”

Adding his thoughts, Mr. Venky Mysore, CEO of Kolkata Knight Riders, said, “We are delighted to welcome RR Kabel back as a partner for IPL 2025. As a globally recognized brand, their continued association with KKR reflects the strong synergy between our values and vision. We look forward to strengthening this partnership further and creating even greater impact together.”

The three-time champions Kolkata Knight Riders (KKR) are gearing up for another exciting season, ready to showcase their prowess on the field and entertain millions of fans across the globe. This multi-year partnership between RR Kabel and KKR marks the beginning of an exciting journey that promises to deliver memorable moments both on and off the field.

Fate & Love Collide! Watch Bobby Aur Rishi Ki Love Story on Disney+ Hotstar

Mumbai, 10 February 2025: They say that you don’t find love, it finds you, and this Valentine’s Week, Disney+ Hotstar brings you Bobby Aur Rishi Ki Love Story, a timeless tale of unabashed passion, budding romance, and heartfelt moments.

Set against the backdrop of Cambridge, the premise follows the beautiful journey of Bobby (Kaveri Kapur) and Rishi (Vardhan Puri) laced with unanswered questions, unhinged complications, and opposing schools of thought but bounded by serendipity and love. The movie is a perfect ode to young love with themes such as second chances and musical extravaganza at its core.

Prepare to be swept away by a story filled with love, longing, and moments of insightful realization, all wrapped up with a daily dose of laughter shared with those you hold dear. Helmed by the visionary Kunal Kohli and produced by Jyoti Deshpande, under Jio Studios and Mohaan Nadaar from The Production Head Quarters, this enchanting narrative stars Vardhaan Puri and Kaveri Kapur in pivotal roles.

Expressing his excitement director Kunal Kohli says, “I am over the moon to present Bobby Aur Rishi Ki Love Story. I have always wanted to create a love story that resonates with today’s generation and puts light upon their dilemmas and issues. Being a person who believes in true love finding your way, we as a team have come together to bring a piece of art that the viewers can resonate with. The infectious energy of Vardhaan and Kaveri brought life to our story. We also feel truly surreal to witness our body of work being presented to a larger audience with the help of an OTT giant like Disney+ Hotstar as we expect to reach a wider set of audience”

Vardhan Puri, who portrays the character of Rishi shares, “I have always been an ardent admirer of Kunal sir’s films, and have always harbored the desire to collaborate with him. I am glad that it got paid off in Bobby Aur Rishi Ki Love Story. I remember having watched Hum Tum six times during its release and the film continues to fascinate me, which shows how relevant and eternal his direction and vision are. I feel extremely privileged and fortunate to be a part of such a fun yet insightful movie which taught me so much about the power of love and choices. To share the screen with Kaveri who is true to her craft and is willing to put in the extra hours is uplifting as an actor. I hope that our movie resonates with the viewers and reaches them in the comfort of their homes through Disney+ Hotstar.”

Kaveri Kapur who essays the role of Bobby added, “Bobby Aur Rishi Ki Love Story is a celebration of serendipity and the idea that love, when meant to be, finds its way back to you. Bobby is a unique character wrapped in her dilemmas and thoughts, making it an interesting yet challenging character to play. Its only after undergoing many rounds of workshops to dissect her character did she immerse herself fully into the role. Working alongside a director who gives you a free hand and is there at every step to guide you is truly liberating for a newcomer. I am beyond thrilled and excited for the world to see our work on screen and I can barely wait for 11th February to hear what the audience has to say.”

Mark your calendars for 11th February 2025, and join us on Disney+ Hotstar to experience this extraordinary love story with Bobby Aur Rishi Ki Love Story.

Zebronics Launches India’s 1st UST Projector – Pixa Play Pro 500

Chennai, Tamil Nadu India- 10 Feb 2025- If you’ve ever wished for a cinema-like experience without the hassle of mounting a projector far from your screen, Zebronics has just dropped the ultimate solution. Introducing the Zeb-Pixa Play Pro 500, an Ultra Short Throw (UST) projector from a homegrown brand. This powerhouse is here to redefine how we experience big-screen entertainment at home.

A true big-screen experience in just a small space—The Zeb – Pixa Play Pro 500 can project a massive 228cm screen size from as close as 40cm away! With an impressive 12500 lumens brightness and Full HD 1080p native resolution, it delivers crystal-clear visuals with rich, vibrant colors. Say goodbye to cluttered setups and mounting hassles—this UST projector transforms even compact spaces into a cinematic experience.

But it’s not just about the visuals. Zebronics packed this projector with multi-connectivity options, including BT v5.0, dual USB, and HDMI&AUX output, so you can hook up everything from your gaming console to your streaming device with ease. Additionally, Miracast and iOS Screen Casting ensure smooth wireless mirroring, eliminating the need for extra cables.

Electronic Focus via Remote – Adjust focus effortlessly from your couch

Air Mouse – Navigate like a pro with intuitive controls

Quad-Core Processor – Ensuring smooth performance, even for heavy tasks like gaming with Android 9 and a 2GB RAM

Dual-band Wi-Fi (2.4GHz & 5GHz) – Lag-free streaming and connectivity

App Support – Access your favorite apps directly

20,000-hour LED lamp life – Built to last for years

Built-in Powerful Speakers – A complete audiovisual experience

The Zeb-Pixa Play Pro 500 projector is designed for movie buffs, gamers, and anyone who wants to bring the big screen home. The Zeb-Pixa Play Pro 500 is now available at Amazon and Flipkart at an introductory price.

Speaking on the launch, Co-Founder & Director – Mr. Pradeep Doshi stated – “At Zebronics, we’ve always believed that world-class technology shouldn’t be a privilege—it should be for everyone& that led us to launch the Zeb-Pixa Play Pro 500 and thereby as India’s first homegrown brand to introduce a UST projector, we are elevating Home Entertainment to new heights. Imagine pairing this with our powerful Zebronics Soundbars—a seamless home theatre experience that brings immersive sound and stunning visuals together effortlessly. And this is just the beginning! We’re committed to bringing more innovations that deliver Premium for Masses, making high-end tech accessible without compromise. With every launch, we’re raising the bar, setting new standards, and staying Always Ahead.”

SAMHI Hotels and Indian School of Hospitality Enter MoU to Enhance Management Training

Gurugram, 10th Feb 2025: SAMHI Hotels Limited is proud to announce its collaboration with the Indian School of Hospitality, a renowned institution specializing in management and leadership development, to introduce an exclusive Management Development Programme for senior leaders. This initiative aims to foster innovation, strategic thinking, and leadership excellence within the hospitality sector.

The program, launched on 3rd February 2025, is tailored for senior executives at the various hotels under the umbrella of SAMHI Hotels Limited to equip them with cutting-edge skills in leadership, operational finance, and business strategy. Participants will engage in a curriculum designed by the Indian School of Hospitality, known for its expertise in Hospitality Management, Finance, Leadership, and Strategy.

The program has been designed and contextualised to the needs of hospitality leaders of today and would include experiential workshops, case studies, mentorship, and hands-on action learning projects, ensuring participants gain practical insights and tools to address the challenges of a dynamic global market.

“We are very excited to partner with the Indian School of Hospitality to create a bespoke program for emerging leaders across our hotel portfolio,” said Ashish Jakhanwala, Chairman, MD & CEO of SAMHI Hotels. “As we invest capital to grow our hotel portfolio, we also remain committed to investing in developing talent. What makes this unique is that the program is available to leaders across different brands that our hotels operate under and therefore the cohort itself brings phenomenal experience to the classroom”

Indian School of Hospitality is delighted to partner with SAMHI Hotels Limited to deliver this bespoke leadership program,” said Mr Dilip Puri, Founder and Executive Chairman, of Indian School of Hospitality. “Our goal is to empower leaders with the knowledge and skills to drive organizational success and adapt to the evolving demands of the hospitality sector.”

Career Launcher Reinstates UPSC CSAT Coaching to Fulfill Growing Student Demand

New Delhi, 10th, February 2025: Career Launcher, a pioneer in UPSC CSAT coaching, has announced the relaunch of its comprehensive CSAT preparation program for the Civil Service Examination 2025. With the rising difficulty of the CSAT paper in recent years, this move addresses the growing demand from students seeking structured guidance to secure qualifying marks. Career Launcher is leveraging its 29+ years of expertise in aptitude training to help aspirants navigate this critical component of the UPSC prelims exam.

Career Launcher first introduced CSAT coaching in 2011, becoming the go-to choice for aspirants with its structured curriculum, experienced faculty, and comprehensive resources. Between 2012 and 2014, its students achieved a remarkable 7% success rate in the prelims examination—more than double the overall success ratio at the time. However, when CSAT became a qualifying paper in 2014, Career Launcher discontinued the program as aspirants required minimal preparation to meet the passing criteria. In recent years, the growing complexity of the CSAT paper has made it challenging for many students to clear this hurdle, sparking demand for expert guidance.

The new CSAT batch will commence on 17th February 2025 and will feature 150+ hours of live interactive online classes, offering in-class practice and doubt-solving sessions. Students enrolling in the program will receive comprehensive hard copy study materials and access to a full-length CSAT test series. The test series will be available in both offline and online modes to accommodate diverse learning preferences and simulate real exam conditions.

Speaking about the relaunch, Gautam Puri, Vice Chairman and MD – UPSC at Career Launcher, said, “We are thrilled to reintroduce our CSAT preparation course to address the increasing challenges faced by UPSC aspirants, especially in prelims. With our unparalleled experience in aptitude coaching and a legacy of success, we aim to provide students with the tools they need to excel and achieve their aspirations. We are committed to making competitive exams easy for students and aspirants using the latest technological tools and our rich experience.”