Category Archives: Business

Fibe’s New Campaign Shows Why Aspirations Shouldn’t Come with Compromises

Pune, July 08: Fibe, a digital lending platform in India, today unveiled its new brand film campaign created using AI. The campaign is rooted in a simple yet deeply relatable truth, that as aspirations keep expanding, financial constraints often step in as the unwelcome “pause button,” pushing people to delay, scale down, or rethink their plans. The campaign explores how timely access to credit can help consumers pursue important life goals.

The campaign, titled Jiyo Full Size, reflects the realities of today’s Indian consumers, who are increasingly focused on improving everyday living, whether it is managing essential expenses, upgrading lifestyles, planning meaningful experiences, or investing in personal goals. At the heart of this three-part AI-led brand film series is the familiar Indian expression, “Paisa kahan se aayega?”, which serves as the creative springboard for the campaign. 

This witty and engaging campaign transforms the familiar expression into the memorable sonic mnemonic, “Paisa yahan se aayega”, creating a distinctive thread across the three films while reinforcing the campaign‘s central idea.

Across the three films, Fibe uses humour and visual metaphors to show how financial constraints can make life’s biggest aspirations feel unexpectedly small. A groom’s wedding horse suddenly shrinks, an international flight becomes miniature, and a woman’s dream home setup is reduced in size. As each moment returns to its full scale, the idea behind the campaign comes to life.

Speaking about the campaign, Sudesh Shetty, Chief Marketing Officer, Fibe, said, “Our latest campaign is called Jiyo Full Size and is a natural extension of what Fibe has always stood for – enabling the aspirations of India’s middle-income consumers. Whether it’s a dream wedding, a long-awaited holiday or creating a home you truly love, these are some of the moments for which consumers most often turn to personal loans, but they’re also the moments where financial constraints can sometimes lead to compromise. We wanted to capture that reality in a way that felt relatable, optimistic and memorable. AI gave us a fresh creative canvas to bring this idea to life, while staying true to our belief that aspirations deserve to be lived full size.”

The campaign was developed in partnership with Punt Creative, with AI serving as a key creative tool to create a distinctive visual language for the films. Rather than using AI simply as a production technique, it was used to translate a familiar consumer insight into imaginative visual storytelling.

Commenting on the campaign, Harsh Shah, Managing Director, Punt Creative, said, “For young India, dreams are never small. The challenge often comes now when money becomes the reason to compromise. With this campaign, we wanted to capture that feeling in a fresh, entertaining, and highly visual way. AI helped us dramatise the emotion of dreams becoming smaller in a format that is instantly relatable and memorable. Through the campaign we are reinforcing Fibe’s promise of helping consumers access timely credit so they do not have to scale down life’s big plans.”

The campaign is currently live across Fibe’s digital and social media platforms and is aimed at engaging digitally savvy consumers across India. Fibe offers financing of up to ₹10 lakh through its app, built for salaried professionals across India who need access to credit for the moments that matter most to them.

Adani Energy Project Opens New Chapter in Kenya-India Economic Partnership

New Delhi, July 8: The Adani Energy project has marked a significant step forward in strengthening economic cooperation between Kenya and India, paving the way for a new phase of collaboration in the energy sector.

The project is expected to enhance infrastructure development, support Kenya’s energy requirements, and deepen bilateral ties between the two countries. The initiative reflects the growing partnership between India and Kenya in areas including investment, technology, and sustainable development.

The development comes as both nations continue to explore opportunities for greater cooperation in key sectors. Energy infrastructure remains a major area of focus, with investments aimed at improving reliability, expanding capacity, and supporting economic growth.

The project is also seen as a reflection of the increasing role of Indian companies in Africa’s infrastructure and development landscape. Through such partnerships, India and Kenya are working towards strengthening trade and investment relations while creating new opportunities for mutual growth.

Officials said the initiative represents a broader commitment to expanding India-Kenya cooperation and building stronger economic links between the two nations.

India’s Finest. World’s Best. The Leela Ranked the World’s 2 Best Hotel Brand in the Travel plus Leisure World’s Best Awards 2026 Survey

Biometric UPI Transactions Cross 600 Million Mark in June, Reach Rs 25,416 Crore in Value

New Delhi, July 8: Biometric authentication-based Unified Payments Interface (UPI) transactions recorded significant growth in June, crossing 600 million transactions with a total value of Rs 25,416 crore.

The rise in biometric-enabled UPI payments reflects the growing acceptance of secure and convenient digital payment methods among users across the country. Fingerprint-based authentication has helped make digital transactions easier and more accessible, particularly for people in rural and remote areas.

The increase in transaction numbers highlights the expanding reach of India’s digital payment ecosystem and the growing trust among users in technology-driven financial services. Biometric authentication has emerged as an important tool in promoting financial inclusion by enabling smoother access to banking and payment facilities.

Officials said the continued growth of biometric UPI transactions is a sign of increasing adoption of cashless payment solutions. The system is expected to further strengthen secure and user-friendly digital transactions as more people embrace digital financial services.

The latest milestone reflects the rapid evolution of India’s digital economy and the efforts to create a more inclusive and accessible payment ecosystem for citizens.

EDII’s Journal of Entrepreneurship Strengthens India’s Global Presence in Entrepreneurship Research

India,July 8: The peer-reviewed, Journal of Entrepreneurship , is a quarterly published Journal published by the SAGE Publications on behalf of the Entrepreneurship Development Institute of India , Ahmedabad. The Journal of Entrepreneurship enjoys strong international visibility and scholarly impact.

Edited by Dr. Sunil Shukla, Director General, EDII, the journal is indexed in Scopus, the Emerging Sources Citation Index of Web of Science, the ABDC Journal Quality List, EconLit , ProQuest, EBSCO and ANVUR – the Italian National Agency for the Evaluation of Universities and Research Institutes. The journal has an H-Index of 37.  It has a Journal Impact Factor of 2.5.

Established in 1992, JoE brings together academics, researchers, policymakers, educators, and practitioners from across the world to explore emerging issues in entrepreneurship. The journal serves as a multidisciplinary forum for advancing entrepreneurship research, theory, and practice, particularly in the context of emerging and developing economies.

The journal publishes original research, conceptual papers, perspectives, case studies and commentaries on a broad range of topics including entrepreneurship theory, entrepreneurial behaviour, entrepreneurial strategy, entrepreneurial ventures, family business, social entrepreneurship, international entrepreneurship, leadership, innovation and entrepreneurial ecosystems. It invites contributions from a variety of disciplines, including economics, psychology, sociology, anthropology, history and management. Studies from different national and cultural contexts are encouraged. This framework enables researchers to explore entrepreneurship from various analytical lenses, generating insights that are meaningful for both academia and practice.

Speaking about the journal‘s journey and its contribution to entrepreneurship, Dr. Sunil Shukla, Editor, Journal of Entrepreneurship, said,

“Over the last three decades, the Journal of Entrepreneurship has sought to provide a credible platform for advancing entrepreneurship knowledge. The last one year has been especially momentous as the H-Index of the journal increased from 34 to 37 and its Impact Factor from 1.9 to 2.5. In an era when research contributions of India are gaining more and more international significance, The JoE’s achievements signify the rising importance of research in entrepreneurship and its role in economic growth and stability.”

With entrepreneurship playing an increasing role within both the global economy and innovation ecosystems, this journal provides valuable insights, that guide both policymakers and educators.

Sensex Plunges 1,600 Points as Iran Ceasefire Uncertainty Hits Markets

Mumbai: Indian equity markets witnessed a sharp decline as the Sensex fell over 1,600 points after renewed geopolitical concerns emerged following US President Donald Trump’s statement that the Iran ceasefire had ended.

The sudden escalation in tensions triggered selling pressure across global markets, with investors turning cautious amid concerns over rising uncertainty in the Middle East and its potential impact on crude oil prices, inflation and economic growth.

The decline was broad-based, with key sectors witnessing heavy losses as market sentiment weakened. Banking, energy and other major stocks came under pressure as investors assessed the possible fallout of the geopolitical developments.

Analysts said market volatility is likely to remain elevated as investors closely track further developments in the region, global crude oil movements and upcoming economic indicators.

The fall highlights the sensitivity of financial markets to geopolitical risks, with investors remaining watchful for signs of stability and clarity in international affairs.

Assam Simplifies Rules for Small Businesses

Guwahati, July 8: The Assam Government has introduced measures to simplify approval procedures for small non-polluting units, aiming to promote entrepreneurship and improve the ease of doing business in the state.

Under the new initiative, eligible small businesses with low environmental impact will receive relief from certain approval requirements, helping reduce delays and make the process of starting operations smoother.

The move is expected to encourage more entrepreneurs, especially small business owners and local investors, to establish new ventures in Assam. By reducing regulatory hurdles, the government aims to create a more supportive environment for small industries and strengthen economic activity across the state.

The reform will also help businesses save time and resources by simplifying compliance procedures while ensuring that environmental protection standards continue to be maintained.

Officials said the initiative is part of Assam’s broader efforts to attract investment, support small enterprises and create more employment opportunities. The government expects the measure to contribute to sustainable industrial growth and strengthen the state’s business ecosystem.

Madhavpur Set for Major Upgrade as Gujarat Advances Redevelopment Plans

Gandhinagar, July 8: Gujarat has moved ahead with the second phase of redevelopment of the historic Madhavpur pilgrimage site, with a focus on improving visitor facilities, preserving cultural heritage and promoting tourism.

The project aims to enhance infrastructure at the site by adding better amenities and creating a more comfortable experience for devotees and tourists. The redevelopment will also help showcase the historical and cultural importance of Madhavpur while supporting local tourism growth.

Officials said the initiative is part of Gujarat’s efforts to strengthen facilities at important heritage and religious destinations across the state. The upgraded site is expected to attract more visitors and provide improved services while maintaining its traditional character.

The redevelopment work reflects a balance between modern infrastructure development and the preservation of Madhavpur’s rich cultural legacy.

Edelweiss Life reports 99.31 percent Claim Settlement Ratio in FY26, marking 4 years above 99 percent

July 08: Edelweiss Life Insurance reported its highest-ever Claim Settlement Ratio of 99.31% in FY26, marking the 4^th consecutive year its ratio has remained above 99% level. The company also achieved zero claim pendency, meaning every claim received was resolved during the financial year. This reaffirms the life insurer’s commitment to standing by its customers and their families when it matters the most.

Claim Settlement Ratio measures the percentage of death claims paid against the total claims received and is among the most important indicators of an insurer’s ability to honour its commitments to policyholders.

Sumit Rai, MD & CEO, Edelweiss Life Insurance, said, “Life insurance relies on trust because its value is realised several years after the purchase. It denotes a promise that the policyholder made to their loved ones and we consider it our utmost honour to deliver on that promise so that their aspirations remain intact. This number reflects our commitment to ensuring that genuine claims are settled with speed, care, and transparency.”

Under its Insta-Claims initiative, the life insurer settled 84% of eligible claims within 24 hours, helping beneficiaries access funds quickly and reducing uncertainty during emotionally challenging times.

The company’s claims performance is the outcome of a sustained focus on building trust at every stage of the customer journey. By combining robust risk assessment, digital innovation and a customer-first approach, Edelweiss Life continues to strengthen its ability to deliver on its promises – ensuring that when families need support the most, they can count on the company to deliver.

Doorvery Records Explosive Growth in First Quarter of 2026-27, Achieves INR 51.12 Crore ARR

New Delhi, July 8: Doorvery, an emerging B2B grocery delivery platform, today announced impressive growth milestones in the first quarter of 2026-27. The revenue growth was 30-40 percentage month on month with profitability from day one, Doorvery continues to redefine the B2B grocery procurement sector.

Key Highlights

· Achieved ₹51.12 Crore ARR in the first quarter of 2026-27.

· Recording 30-40% month-over-month growth.

· Profitable from day one of operations.

· Serving a diverse client base including retailers, wholesalers, hotels, and restaurants.

Commenting on the milestone, G. Surya Nayayan Patro, Director of Doorvery, said,

“Crossing  INR  51.12 Crore ARR within the first quarter of 2026 reflects the trust our customers have placed in us and the dedication of our team to building a sustainable business. While rapid growth is encouraging, our focus remains on creating long-term value through operational excellence, technology-led innovation, and customer-centric solutions. We believe the B2B grocery sector is entering a new phase of digital transformation, and Doorvery is well-positioned to lead this evolution by delivering smarter, faster, and more reliable procurement experiences for businesses across India.”