Category Archives: Business

Raychem RPG Commemorates 36 Years of Progress and Excellence at ELECRAMA 2025

Mumbai, 15th February 2025: Raychem RPG is set to showcase its latest innovations at ELECRAMA 2025, a premier event that celebrates innovation and fosters collaboration within the energy infrastructure sectors.

“We are excited to be part of ELECRAMA 2025, a leading global platform for the energy sector, as we celebrate 36 years of innovation and excellence at Raychem RPG,” said Vivek Venkatachalam, CEO of Raychem RPG. “This year, we will introduce India’s first locally manufactured 145kV Outdoor Type Dry Termination, along with new solar solutions such as Solar Connectors and Solar Junction Box,” he added.

Raychem RPG will also present a full suite of products including Cable Accessories, Surge Arrestors, Medium Voltage Covered Conductors, Electrical Safety Products, and Transformers, all designed to enhance the safety, security, and efficiency of energy transmission and distribution.

Commitment to ‘Make in India’ Raychem RPG remains committed to supporting India’s energy needs with local manufacturing and innovation. Our plants in Vasai, Naigaon, Halol and Chakan are building high-quality, locally produced solutions for the energy sector.

Our long-standing association with ELECRAMA is a testament to our commitment to engaging with industry leaders, experts, and visionaries from around the world. This prestigious platform provides an opportunity for us to showcase our innovations and discuss the future of energy with global peers.

Raychem RPG: Key Achievements and Contributions

Raychem RPG Pvt Ltd (RRL), a 50:50 joint venture between RPG Group and TE Connectivity, continues to hold strong leadership position in Cable Accessories segment in the energy infrastructure sectors, with manufacturing plants in Vasai, Naigaon, Halol, Chakan and Poland.

Milestones in our 36 years of driving innovation and excellence in energy infrastructure:

• Powering Remote Villages: Supplied Medium Voltage Covered Conductors to support Telangana’s rural electrification initiative.
• Infrastructure Support: Provided 132kV kits for the Chenab Rail Bridge and 220kV kits for Pithoragarh’s power restoration.
• Renewable Energy: Supplied Medium Voltage Cable Accessories for Asia’s largest 30GW solar park.
• Safety & Reliability: Developed Transmission Line Arresters for North East India to enhance grid stability in high-lightning zones.
• Industry Leadership: Became India’s only manufacturer of 245kV Cable Accessories, supporting the ‘Make in India’ initiative.

IIHMR Foundation Welcomes First Advisory Board Meeting to Strengthen Strategy

Jaipur, 15th February, 2025: IIHMR Foundation conducted its inaugural Advisory Board Meeting at IIHMR University, bringing together esteemed leaders and experts from various fields to discuss a strategic roadmap for driving innovation, entrepreneurship, and impactful initiatives within the healthcare ecosystem. The discussions centered on fostering collaboration, strengthening industry partnerships, and exploring new opportunities for growth and innovation in the healthcare sector.

 The meeting was honored by the presence of Chief Patron Dr. Raghunath Anant Mashelkar, alongside Board Members Dr. S.D. Gupta, Dr. P.R. Sodani, and Ms. Yamini Agarwal. The Advisory Board included Dr. Sheenu Jhawar, Mr. Anshuman Tiwari, Mr. Kishore Khaitan, Mr. Rakesh Mehta, Mr. Ashish Goyal, Dr. Seema Mehta, and Dr. R. Sarala, with Dr. Ashok Agarwal as a special invitee. The Executive Team, led by Mr. Puneet Datta, Dr. Kushal Pareek, Mr. Tushar Bhatia, and Ms. Aayushi Jain, played a key role in facilitating the discussions.

 Dr. PR Sodani, President, IIHMR University shared, “The inaugural Advisory Board Meeting of IIHMR Foundation marks a significant milestone in our journey toward fostering innovation and entrepreneurship in healthcare. With the collective wisdom of esteemed experts and industry leaders, we are committed to driving impactful initiatives, strengthening global collaborations, and creating an ecosystem that empowers healthcare startups and pioneers transformative solutions. At IIHMR University, we remain dedicated to advancing research, nurturing talent, and shaping the future of healthcare through strategic partnerships and innovation-driven growth.”

 The discussions focused on strengthening IIHMR’s role in fostering innovation and entrepreneurship, emphasizing the need for strategic initiatives to support growth in the healthcare sector. Expanding global partnerships and enhancing outreach efforts were identified as key priorities to increase IIHMR’s impact and engagement on an international scale. Advisory members shared valuable insights on emerging industry trends, ecosystem development, and strategies to drive sustainable progress. Additionally, the board explored potential collaborations with stakeholders to initiate high-impact projects that would further advance healthcare innovation and entrepreneurship.

 The meeting concluded with a shared commitment to empowering healthcare startups, driving impactful research, and solidifying IIHMR’s leadership in incubation and entrepreneurship.

Consistent Debuts Its First Service Center in Nepal, Boosting Customer Support

New Delhi, India – February 15, 2025: Consistent Infosystems, better known as Consistent, one of India’s fastest-growing IT Perpherials, Storage, Print Consumable & Surveillance brands proudly announces the opening of its first service center in Nepal. Located in New Road, Kathmandu, this milestone marks a significant step in Consistent’s global expansion and reinforces the company’s commitment to delivering seamless after-sales support to its growing customer base in Nepal.

The Consistent Nepal Service Center is designed to provide best-in-class technical support, product servicing, and customer assistance across Consistent’s wide range of offerings, including surveillance solutions, networking products, storage devices, and IT peripherals. With the launch of this dedicated service hub, Consistent is set to enhance customer satisfaction and brand trust in the country.

Speaking on the occasion, Yogesh Agrawal, CEO and Co-Founder, Consistent Infosystems, stated: “The inauguration of our first service center in Nepal is a testament to our unwavering commitment to providing top-tier customer support in every market we enter. Nepal is a strategic market for us, and this launch not only strengthens our presence but also ensures that our customers here receive prompt and efficient service. As we continue our expansion, we remain dedicated to delivering innovative and reliable solutions globally.”

The Consistent First Service Center Launch in Nepal underscores the company’s vision of expanding its footprint beyond India and catering to emerging international markets. This initiative aligns with Consistent’s long-term strategy of enhancing accessibility, streamlining product servicing, and fortifying customer relationships in Nepal.

With Consistent Nepal Operations now in full swing, customers can expect a swift turnaround time on repairs, warranty claims, and technical assistance, ensuring a seamless user experience. The service center is staffed with highly trained professionals and equipped with cutting-edge diagnostic tools to provide best-in-class support.

The Consistent New Service Center Inauguration in Nepal represents a new era of customer-centric growth for the brand, setting the stage for further expansion in South Asia and beyond. This move is part of Consistent’s vision to extend its market leadership and technological expertise across borders.

Hyderabad’s Startup Ecosystem Boosts Innovation Through Collaboration: Jayesh Ranjan

Hyderabad’s start-up ecosystem is collaborative and provides an array of collaborative spaces to foster innovation and collaboration: Jayesh Ranjan, Special Chief Secretary, Govt of Telangana.

Hyderabad, February 14, 2025…..Hyderabad’s start-up ecosystem is collaborative and provides an array of collaborative spaces that foster innovation and collaboration said Jayesh Ranjan, Special Chief Secretary of the Industries & Commerce (I&C) and Information Technology (IT) Departments of the Telangana government speaking at the Hyderabad Entrepreneurial Ecosystem Collective organised by TiE on Thursday night in the city at Anvaya Conventions at Financial District in Gachibowli

“Hyderabad’s transformation from 200 startups in 2014 to over 9000 today showcases Telangana’s focus on fostering an ecosystem for entrepreneurs. There are many factors such as supporting government, vibrant ecosystem partners and collaborative spaces that led this growth by empowering startups in their journey with resources, investors, mentors, and support systems”, Jayesh Ranjan added. He appreciated the efforts of TiE in bringing together the city’s Entrepreneurial Ecosystem. Each ecosystem partner works in silos in their organisational interest. A collective like this helps work with, for, and around each other to keep the system growing, and productive and drive collective benefits, he said.

Over 40 ecosystem partners such as Incubators Accelerators, Investors, VS, Government, Industry Bodies, GCCs, Corporates, Consuls, Embassies and startups participated in the rectangular conference setup. Some of the noted participants include Ms. Jennifer Larson, the Consul General in Hyderabad; Mr. Sreekant Lanka, CRO, Govt. of Telangana Mr Vikram Jain, Trade Commissioner, Canadian High Commission; Mr Sujit Jagirdar, CEO, T-Hub; Mr Joginder Tanikela, CEO, T-Works; Mr VVR Raju, Vice Chair, FICCI Telangana; Mr Rama Iyer, Head – Innovation, GMR Group; Mr Pradeep Dhobale, Chairman, Hyderabad Angels; Ms Ramadevi, President, ALEAP; Dr Sriharsha Reddy K, Director & Professor, IMT Hyderabad

All the participants felt the need for such an initiative for the common good

Earlier, TiE Hyderabad Chapter honoured Murali Bukkapatnam, on his election as the Chair of the TiE Global Board of Trustees, the largest entrepreneurial organization in the world for the year 2025. He is the first member of TiE Hyderabad to reach such a top level, first from TiE South India and second from across India. TiE is a Global entity spread across the globe in 65 cities in 15 countries and has 10,000 members.

Responding to the felicitation, Murali Bukkapatnam in his emotional address said that his journey started from a small town Hindupur in AP. The Rayala Seema region was once regarded as the Ratanala Seema (land of precious stones), but it remains just barren land now. He spoke about an incident which changed his course of journey. “ The youth came up to me and told me that he was longing to take a selfie with me”. If a small entrepreneur from a tier 2 or 3 city like Hindupur could make such an impact on the youth, why should I not be a catalyst for the inspiration for many others? Since then I never looked back, he shared.

TiE is my Karma Bhoomi. I say it with absolute certainty. Murali listed out a few major contributions of TiE to Hyderabad city. TiE Hyderabad was instrumental in creating the Research and Innovation Circle of Hyderabad (RICH). The seeds for it were sown on the sidelines of TiE ISB Connect in the year 2017. RICH today acts as a facilitator and aims to foster greater collaboration between various entities in the research and innovation space. Another important contribution TiE made was in the creation of the incubator incubators-T-Hub, Murali added

Referring to Kali Prasad Gadiraju’s remarks about his “Na bhuto na bhavishyati” (meaning neither was nor will be) initiatives in his introductory address, Murali, the Founder and Chairman of Volksy Technologies, a venture development firm, said there were many such never before, ever after initiatives were on the anvil. Besides the long pending and sweeping administrative changes, TiE Global aims to impact over a million entrepreneurs in 100 cities across the globe, create over 100bn US $ wealth and help to generate 10 million jobs over the next five years. We gave a huge cry of making TiE a 100-chapter body with over 5000 charter members by the end of December 2025, by the time I left my office.

Hyderabad Angels also felicitated Murali Bukkapattnam. Speaking on the occasion Mr Pradeep Dhobale, Chairman, Hyderabad Angels said over the years since its inception in the year 2010, Hyderabad Angels funded 76 startups to the extent of INR 100 crore. He recalled Murali’s contribution to the development of the Hyderabad Angels network.

TiE organised its first Leadership Series in the year 2025. Mr Abhay Deshpande, Founder and CEO of Recykal was in conversation with Abhijit Banerjee, Co-founder of Upwisery.

From Malamall’s first venture to MartJack’s Multimillion-Dollar Exit, Abhay, a Serial Entrepreneur shared his 25-year journey of entrepreneurship, challenges, failures, and successes.

Recycle is a unicorn in the making. It hopes to become the first Indian Unicorn in the Waste Management space. It is our dream. This space is huge and has a lot of potential. It demands solutions. This is a futuristic space that has huge scope for at least four or five companies to turn unicorns, Abhay declared. We channelise 1.5 mn metric tonnes of waste every day, he added.

I felt like crying when a deal fell through in the nick of the moment during my second venture MartJack. I was considered a villain who couldn’t handle deals. I bounced back and made a successful exit by selling it to Capillary Technologies, a leading multi-channel commerce platform. The 272 people who stood by me during the thick and thin of those two years’ phases were suitably rewarded, he shared.

I realised that one man can’t build the company. You need a good team. This was the first lesson I learnt in Malamall. Another lesson I learnt during and after COVID was no matter how big you or your company is, you are nothing in front of nature.

Abhay shared that they embarked on a most exciting behavioural change program called The Digital DRS Solution, a tech-led sustainability solution that incentivises consumers to bring back empty containers, bringing about a behavioural change towards waste segregation and encouraging consumers to dispose of waste responsibly. , Abhay added.

He also shared that their novel scheme is now being implemented by the Government of Goa from October 2nd this year. Goa has become the first state in India to implement a Deposit Refund System (DRS). This innovative system aims to reduce the burden on oceans, forests, and beaches by incentivizing consumers to recycle non-biodegradable packaging, he said. Soon they will roll out this initiative in the states of Uttarakhand and Himachal Pradesh. Subsequently, we will roll out this ambitious initiative across the country, he quickly added.

Rajesh Pagadala, President and Murali Kakarla, Vice President of TiE Hyderabad facilitated the various activities held during the evening. Speaking about Murali Bukkapatnam, Rajesh said he is a true giver. Whatever he does, he leaves an indelible mark and creates an impact.

My focus for 2025, he added, would be on deepening the chapter’s engagement with startups and entrepreneurs, fostering innovation through targeted programs, and creating pathways for sustainable growth.

Kolkata: The Emerging Powerhouse for Premium Office Investments in Commercial Real Estate

Kolkata’s commercial real estate market is experiencing an unprecedented boom, drawing significant interest from investors and businesses alike. According to a recent report by CBRE South Asia, office space demand in Kolkata reached a robust 1.3 million square feet in 2024, reflecting a slight but consistent increase from 1.2 million square feet in 2023. This growth comes at a time when major cities like Delhi-NCR, Chennai, and Pune have reported declining demand for office spaces.

The surge in Kolkata’s office leasing activity has been primarily driven by the IT sector, which accounted for a significant 52% of the city’s total absorption in the October-December 2024 period. The technology sector led with a 35% share of the demand, followed by the automobile industry and the research, consulting, and analytics sectors.

As businesses seek Grade-A office spaces with modern amenities, wellness features, and ESG compliance, Kolkata is becoming a preferred destination for companies and investors alike.

“The stability and growth of Kolkata’s commercial real estate sector are commendable,” said Sushil Mohta, President of CREDAI West Bengal and Chairman of Merlin Group. “The demand for Grade-A office spaces is increasing steadily, driven by companies’ need for efficient, modern workplaces. With ongoing infrastructure development and a rising interest from large domestic players, the future of Kolkata’s commercial real estate looks very promising.”

CBRE’s report highlights that gross leasing volume, a key indicator of market activity that includes fresh take-ups, open market renewals, and pre-leasing, has remained stable at 1.7 million square feet for two consecutive years in Kolkata. This stability reflects the city’s growing appeal as a commercial hub.

Suparna Mucadum, Head of Marketing and Brand Custodian, Keventer Group, added, “The IT sector’s robust expansion and the government’s continued focus on infrastructure development are transforming Kolkata into a prime hotspot for business investments. Our project, Keventer One, is a testament to this trend, offering unparalleled features to meet the demands of modern businesses. The consistent leasing volumes in the city underscore the sustained and growing interest in Kolkata’s commercial real estate market.”

Major real estate developers like the Merlin Group, Ambuja Neotia Group, and others are capitalizing on this momentum by launching cutting-edge commercial projects. The city’s focus on infrastructure development, such as road expansions, metro connectivity, and the advent of smart city initiatives, has further strengthened its appeal.

“The market will only grow stronger as companies prioritize ESG-compliant, future-ready workplaces,” added a representative of the Ambuja Neotia Group.

Celebrate Valentine’s Day with Future Generali Lifetime Partner Plan: A Gift of Protection for Life

Trust, commitment, and shared aspirations work in perfect synergy to achieve a strong partnership. It is imperative to go beyond traditional gifts and celebrate love with something truly meaningful a secure future. This valentine’s day, Future Generali India Life Insurance presents the FG Lifetime Partner Plan, a carefully designed savings-plus-life insurance solution that offers lifelong protection and a guaranteed increasing income (with the help of Cash bonuses, if declared) up to the age of 100.

Future Generali Lifetime Partner Plan is an Individual, Non-linked, Participating (with-profits), Savings, Life Insurance Plan that offers guaranteed payouts to support future financial needs while also providing the opportunity to earn bonuses and ensuring uninterrupted protection. Just like love, financial security should grow with time, and this plan ensures that your income keeps increasing, helping you meet evolving life goals, from your child’s education to a comfortable retirement. It is structured to help the partners plan for both regular expenses and long-term security, offering peace of mind that their family will remain financially stable even in their absence.

One of the key features of this plan is the Guaranteed Increasing Income, ensuring that the policyholder’s income grows over time to align with changing financial goals. The plan offers flexibility with two options: Immediate Income, which provides Guaranteed Income along with a Cash Bonus (if declared) starting from the first policy year with potential cash bonuses, and Deferred Income, where the guaranteed income begins three years after the premium payment term, providing higher payouts in the later years.

Furthermore, Future Generali Lifetime Partner Plan includes Whole-Life Coverage, offering financial security for up to 100 years. This guarantees that loved ones remain financially stable, regardless of what lies ahead. The plan includes Flexible Payout Options, enabling the policyholder to receive income at preferred frequency whether monthly, quarterly, half-yearly, or annually providing full control over their financial planning.

The plan is open to individuals between 1 to 55 years and 1 to 60 years (for Deferred Income). The maturity age is 100 years, with premium payment terms of 6, 8, 10, or 12 years. The minimum sum assured is ₹1,00,000, with no upper limit, subject to underwriting guidelines.

This Valentine’s Day, show your love in the most meaningful way by securing a future filled with financial confidence and stability for your loved ones. The Future Generali Lifetime Partner Plan is designed to provide increasing income, lifelong protection, and peace of mind, making it the perfect financial partner for your journey together. Because true love lasts a lifetime. So should your financial security.

Samarth Strengthens Senior Healthcare Model with Leading Medical Experts

India, Gurugram, February 14, 2025: Samarth, India’s leading eldercare organization, is enhancing its senior-focused healthcare model with the addition of a highly qualified team of medical specialists. The Samarth Clinics for Healthy Ageing continue to refine their preventive, personalized, and accessible approach to senior care, ensuring better health outcomes for India’s growing elderly population.

Renowned Specialists Now Part of Samarth Clinics
With chronic illnesses on the rise, integrated and expert-driven healthcare is critical for seniors. The newly onboarded team at Samarth Clinics brings multi-disciplinary expertise, ensuring a comprehensive, evidence-based approach to minimize hospital visits and improve long-term well-being.

In addition to Dr. Kartik Mittal, Geriatrics (AIIMS), Dr. Saumya Agarwal, Internal Medicine (UK), and Dr. Anup Bagchi, Senior Physicians, the Clinics now have an eminent panel of superspecialists from leading institutions like AIIMS. These include:

• Dr. Hemant Madan – Cardiology
• Dr. Rajesh K. Verma – Orthopedics
• Dr. Sameer Arora – Neurology
• Dr. Shiba K. Biswal – Pulmonology
• Dr. Indu Bansal – Oncology
• Dr. Meenu Saluja – Dermatology
• Dr. Dharam Pandey – Physiotherapy

The Samarth Clinic Advisory Board, comprising nationally and internationally recognized leaders in geriatrics, internal medicine, and oncology, provides strategic guidance to uphold clinical excellence. With decades of experience in top institutions like AIIMS, Medanta, and global healthcare organizations, the board ensures that Samarth Clinics continues to set the gold standard for eldercare in India.

Asheesh Gupta, Founder & CEO of Samarth Elder Care, emphasized the importance of preventive care over hospitalization, stating, “The real solution for elder healthcare is not in hospitals but in keeping seniors healthy and out of hospitals. Over nine years and across 350+ cities, we have learned that seniors seek trust, accessibility, and compassionate doctors who truly listen. Samarth Clinics are built on this foundation, integrating our experience with the latest research to redefine senior healthcare.”

Samarth Clinics offers a comprehensive range of services, including diabetes and hypertension management, pulmonary care, physiotherapy, adult vaccinations, home visits, and specialized memory care programs for older adults. The clinics also feature Comprehensive Assessments of Healthy Ageing (CAHA) and Biological Age Analysis, ensuring a preventive and holistic approach to senior healthcare.

Dr. A.B. Dey, Former Professor and Head of the Department of Geriatric Medicine at All India Institute of Medical Sciences, New Delhi, and Founder President of the Indian Academy of Geriatrics, is among the medical leaders who form the Clinical Board for Samarth Clinics. Emphasizing the need for accessible senior healthcare, he states, “Samarth Clinic is an innovative and much-needed concept for the senior population. With nearly 87-90% of older adults facing health issues every month, having a trustworthy clinic within the community will be a significant benefit. The 24/7 availability of care will not only enhance confidence among seniors but also improve their overall quality of life.”

Highlighting the importance of compassionate healthcare, Dr. Saumya Agarwal, MBBS, MD (United Kingdom), Internal Medicine said, “At Samarth Clinic for Healthy Ageing, we understand aging changes how the body responds to illness. Gentle care, timely treatment, and a compassionate approach make all the difference”.

With India’s senior population projected to exceed 200 million by 2050 and healthcare costs rising, Samarth’s model prioritizes preventive care, early diagnosis, and coordinated support, ensuring that seniors receive the right care at the right time.

VECV inaugurates manufacturing facility and starts deliveries of Eicher Pro X range

New Delhi, February 14, 2025 –VE Commercial Vehicles Ltd. (VECV), a joint venture between Volvo Group and Eicher Motors, inaugurated a dedicated manufacturing facility and delivered the first batch of Eicher Pro X trucks to leading Indian logistics providers who gathered at Bhopal. This follows the successful launch of the Eicher Pro X small truck at Bharat Mobility Global Expo 2025.

The all-new facility, located within VECV’s Industry 4.0 complaint Bhopal factory, was inaugurated by Martin Lundstedt, President and CEO, Volvo Group, and Siddhartha Lal, Chairman, Eicher Motors Ltd and Board Member, VECV.

Vehicles rolling off the all-women final assembly line at this brand-new facility were delivered to leading players in the rapidly transforming Indian logistics industry.

Commenting on the occasion, Martin Lundstedt, President & CEO, of Volvo Group, said, “Each time I visit India, I am truly amazed by the rapid pace of development, including the transformation towards sustainable and modern logistics and public transport. It is an honor to inaugurate this state-of-the-art facility and deliver the first batch of Eicher Pro X trucks to customers who are redefining logistics in India.”

Joining him, Siddhartha Lal, Chairman, Eicher Motors Ltd and Board Member VECV, emphasized Eicher’s legacy of leadership, and added, “The electric first launch of the Eicher Pro X is a testament to Eicher Trucks and Buses legacy of consistently delivering relevant modernization to the Indian CV industry. I am very proud of Team VECV for executing a truly customer-centered approach while developing the Eicher Pro X product and services ecosystem. With our steady progress in Heavy Duty trucks and market leadership in Light and Medium Duty Trucks, VECV is well positioned to contribute to India’s rapidly modernizing logistics sector.”

Sofia Frändberg, Chairperson VECV and Senior Leader, Volvo Group, emphasized the internationally benchmarked capabilities at VECV, “The Eicher Pro X, developed and commercialized in record time, is a testament to the industry-leading capabilities at VECV. Innovation in the Eicher Pro X does not stop at the product. I am proud to note that it is also built on an all-women assembly line, showcasing innovative approaches that enhance inclusiveness on the manufacturing shop floor.”

Echoing the sentiment of all VECV employees, Vinod Aggarwal, MD & CEO of VECV, said, “The inauguration of Eicher’s small commercial vehicle line and deliveries to our first customers is the fulfillment of our long-standing vision. We are grateful to customers taking delivery today, who were also our partners in the journey to develop this all-new Eicher Pro X. We are confident that the combined expertise built into the Eicher Pro X will cater to the stringent requirements of modern last-mile logistics operations in a sustainable and driver-friendly manner.”

Eicher Trucks and Buses remains committed to empowering businesses across India with innovative mobility solutions, and the Eicher Pro X is yet another step toward fulfilling that promise. This first batch of Eicher Pro X vehicles delivered today will join operations across India

Godrej Yummiez 2024 Frozen Snack Report: 21% of Pune Celebrates Valentine’s Day with Frozen Snacks

National, 14th Feb 2025: Food has a unique power to connect people, and as the culinary owned media property of Godrej Industries Group, Vikhroli Cucina recognizes how much it plays a role in shaping unforgettable memories. As the saying goes, “The way to the heart is through the plate.” And with Godrej Foods holding a large share of the kitchen, from Godrej Yummiez to other convenient, high-quality food products, it was only natural to bring something extra special to the community during this season of love.

With Valentine’s Day just around the corner, Vikhroli Cucina aimed to offer its audience a chance to experience the essence of love, connection, and convenience—all at once. While the brands in the Godrej ecosystem specializes in ready-to-cook products that make it easy for anyone to create gourmet meals, this time, the initiative went a step further. Through “The Perfect Pairing” campaign, Vikhroli Cucina sought to eliminate every possible step and provide loyalists with an experience that’s truly seamless—where they don’t have to worry about a thing, not even cooking, plating, or the ambiance.

Participants were invited to share their love story in the form of a dish pairing. One lucky couple was selected to receive a bespoke, chef-curated dining experience right in the comfort of their home. In partnership with Book My Chef, a renowned chef-for-hire service, the campaign ensures that every detail of the evening—everything from the ambiance to the meal—will be thoughtfully taken care of, featuring the Godrej Foods product range.

Food is undeniably at the heart of many cherished moments, especially during romantic occasions, but dining out on Valentine’s Day often comes with the stress of crowded restaurants, overbooked reservations, and the challenge of securing a place to dine. According to the STTEM 2.0 India’s Frozen Snacking Report by Godrej Yummiez, 1 in 5 Indians (20%) enjoy frozen snacks during romantic moments or dates. The trend is particularly strong among the 36-40 age group, with 27% choosing frozen snacks for such occasions. This highlights how convenient and indulgent food remains a popular choice across generations.

Speaking about the campaign, Anushree Dewen, Head of Marketing and Innovation at Godrej Foods Ltd, said, “At Godrej Foods, we believe that every meal should be an experience – one that turns ordinary moments into something truly special. With Godrej Yummiez, we bring the magic of restaurant-style dining straight to your home, making celebrations even more unforgettable. This Valentine’s Day, our “Perfect Pairing” campaign takes this vision a step further, offering a chef-curated experience designed to recreate the joy of fine dining right at your own table. Because great food isn’t just about taste – it’s about the moments you share.”

Pramod Jayavarapu, CEO of BookMyChef, added: “At BookMyChef, our mission is to transform ordinary meals into extraordinary experiences. We are excited to soon bring this special experience to life for Amisha Ranka & Mohnish Semlani, offering them not just a meal, but a moment of celebration and connection they will cherish forever. Working alongside Vikhroli Cucina, we are ensuring every detail is thoughtfully curated, and we look forward to creating an unforgettable Valentine’s Day for them.”

By blending love, food, and intimate experiences, ‘The Perfect Pairing’ campaign proved that the most cherished Valentine’s Day memories don’t always require a restaurant—sometimes, they are made right at home, with the perfect meal, the right company, and a touch of love.

Mia by Tanishq Partners with Swiggy Instamart to deliver stunning silver jewellery in 10 Minutes

Chandigarh, February 14, 2025: Mia by Tanishq, one of India’s trendiest precious fine jewellery brands, announces its collaboration with Swiggy Instamart, marking its entry into the burgeoning quick commerce space. Starting this week, Mia’s exquisite silver jewellery collection will be available on Swiggy Instamart in more than 35 cities, including Gurgaon, Delhi, Kolkata, Pune, Bengaluru, Chennai, Mumbai, and Hyderabad. The operations will be offering customers the convenience of doorstep delivery of silver jewellery in under 10 minutes.

This partnership leverages Swiggy Instamart’s position as a market leader in quick commerce, known for its exceptional communication and operational excellence, to enhance the e-commerce experience for consumers. The collaboration aligns with Mia Tanishq’s strategy to expand its omni-channel presence, reaching new customers through diverse sales channels. As part of this partnership, Mia will introduce a range of stunning silver jewellery catering to the growing demand for precious jewellery in the quick commerce market. Whether it’s a special occasion or a thoughtful gift, Mia’s silver jewellery promises to bring a touch of elegance and good fortune, delivered swiftly and seamlessly.

Sampurna Rakshit, Marketing & E-commerce Head – Mia by Tanishq, shared her thoughts on the collaboration: “This is an effort at our end to prioritise our consumer’s convenience and be present wherever the users are. Owing to Mia’s exquisite design language coupled with our affordable pricing, we have always been India’s favourite gift of choice. As quick commerce transforms the way India shops, consumers are also looking for stylish jewellery gifting options from trusted brands. So we are thrilled to partner with Swiggy Instamart, who can get many more consumers to access and experience our brand at their fingertips.”

This strategic collaboration highlights the growing trend in the Indian retail landscape, where quick commerce platforms are emerging as key touchpoints for consumers prioritizing convenience. It ensures that customers are well-informed about Mia’s beautiful collections and the ease with which they can access these offerings through Swiggy Instamart.