Category Archives: Business

Mindstec Distribution Pvt Ltd Announces Strategic Partnership with Sony India

Bangalore, 13th January 2024: Mindstec Distribution Pvt Ltd, a leading distributor of professional audiovisual (AV) products and solutions, is pleased to announce its strategic partnership with Sony India. This collaboration will empower ProAV/IT partners and end customers to enhance their workspaces with Sony’s industry-leading display solutions.

The partnership is designed to transform professional environments through Sony’s advanced display technologies, which include seamless BYOD (Bring Your Own Device) sharing capabilities for meeting rooms, dynamic digital signage solutions, and IPTV integration. Sony’s large-format displays, renowned for their superior performance and reliability, are particularly well-suited for enhancing reception areas, boardrooms, and collaborative spaces.

Sabarish N, Managing Director at Mindstec Distribution Pvt Ltd, remarked on the collaboration: “We are excited to partner with Sony India, a name that represents excellence, innovation, and cutting-edge technology. This partnership underscores our commitment to delivering premium AV solutions that cater to the evolving needs of businesses. Together, we aim to set new benchmarks for professional workspaces by offering advanced and reliable display solutions to our ProAV/IT partners and end customers.”

Through this collaboration, businesses will gain access to cutting-edge display solutions that deliver exceptional visual quality, enhanced user experience, and scalable performance. Whether for small meeting rooms or expansive corporate environments, Sony’s professional displays provide versatile solutions tailored to modern workplace requirements.

Driving Innovation Across Industries
The partnership between Mindstec and Sony India caters to the rising demand for high-quality AV solutions in sectors such as corporate offices, education, retail, healthcare, and hospitality. By integrating Sony’s premium professional displays with Mindstec’s strong distribution network and technical expertise, businesses can achieve:

• Enhanced communication and engagement in corporate settings
• Immersive learning environments in education institutions
• Captivating visual merchandising solutions for retail spaces
• Improved patient engagement and communication in healthcare facilities

NARS Cosmetics Teams Up with Nykaa to Expand Its Presence in India

INDIA, 13th January 2025- NARS Cosmetics, the globally celebrated beauty brand founded by renowned makeup artist and photographer François Nars, is expanding its retail presence in India with its launch on India’s leading beauty and lifestyle destination Nykaa (online and in select stores) starting January 10th, 2025. This strategic partnership underscores NARS’ commitment to making its iconic product range more accessible to Indian consumers, ensuring they can experience the brand both online and through in-store interactions.

By expanding its reach to Nykaa, India’s largest Omnichannel beauty retailer, NARS aims to strengthen its footprint and cater to the growing customer demand for premium and high performing beauty products.

With its bold, bestselling formulas and cutting-edge artistry, NARS is renowned for cult-classics like Light Reflecting™ Foundation, Orgasm Blush, Natural Radiant Longwear Foundation, and Radiant Creamy Concealer—all of which will now be easily accessible to Indian consumers through Nykaa’s expansive platform.

Speaking on this partnership, Sanjay Sharma, India Country Head, Shiseido Group says “Partnering with Nykaa marks a significant milestone for NARS in India as we continue to expand our reach and strengthen our presence in this dynamic market. This collaboration aligns with our vision of creating meaningful touchpoints for consumers, ensuring greater accessibility to our products and allowing them to discover, experience, and embrace NARS’ artistry-driven approach to beauty. NARS has always been about empowering individuals to express themselves through artistry, and we believe this partnership will inspire and connect with an even broader audience of beauty enthusiasts across India.”

Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said “At Nykaa, we are committed to bringing the finest beauty brands that resonate with our consumers’ desires for innovation and excellence. NARS, known for its bold artistry and timeless products, is a brand we’ve long admired. We’re thrilled to introduce NARS to our platform, confident that it will inspire consumers to embrace their unique beauty and push the boundaries of self-expression.”

Barista Coffee Company collaborated with American Pistachio Growers and launched new California pistachio offerings

New Delhi, January 13, 2025 – Barista Coffee, one of India’s leading home-grown coffee chains, is thrilled to collaborate with the American Pistachio Growers (APG) to introduce a new range of pistachio-based beverages and desserts. APG is known for their product quality, which is synonymous with what Barista stands for. Innovation has been a key to Barista’s success and to launch a product which has a trust value attached creates the desired synergy for the collaboration. The partnership focuses on the premium quality of California-grown pistachios, known for their taste and nutritional benefits, bringing a unique blend of indulgence and wellness to Barista’s customers.

The pistachio series features innovative offerings like California Pistachio Latte, California Pistachio Frappe, and California Pistachio Muffin, catering to the diverse palates of coffee and pistachio lovers. This launch highlights Barista’s dedication to enhancing its menu with international flavours and providing an elevated coffee cafe experience.

Speaking on the collaboration, Mr. Rajat Agrawal, CEO, Barista Coffee, said, “At Barista Coffee Company, we constantly strive to curate offerings that align with our customer’s evolving preferences. Our partnership with the APG is a step ahead of our shared vision of quality and authenticity. California pistachios’ unique taste and health benefits are the perfect ingredient to complement our beverages. We are excited to bring this exclusive series to our guests across the country.”

Highlighting the initiative, Sumit Saran, India Market Representative for APG, stated, “We are delighted to collaborate with Barista Coffee Company to promote California-grown pistachios in India. This initiative showcases the exceptional quality of American produce and strengthens the culinary ties between the two nations. California pistachios symbolize excellence, and we are elated to see them become a part of Barista Coffee’s exciting new offerings.”

With this launch, Barista Coffee aims to introduce a fusion of rich, nutty flavours and a premium coffee experience, setting a new benchmark in innovation and diverse offerings. The pistachio series will be available pan India starting 16th December 2024.

Bollywood star Saif Ali Khan inaugurates brand new Kalyan Jewellers’ Showroom in Ambience Mall, Gurugram

Gurugram, 13th January 2025: Kalyan Jewellers today opened yet another outlet in Ambience Mall, Gurugram- the 10th in state of Haryana. Bollywood star Saif Ali Khan inaugurated the showroom, which features an extensive range of designs from various collections of Kalyan Jewellers. Patrons can expect state-of-the-art facilities with world-class ambiance, providing an unparalleled experience.

Addressing the enthralled crowd, Bollywood star Saif Ali Khan said, “I am pleased to be present here today for the inauguration of the new Kalyan Jewellers’ showroom. It is an honour to represent Kalyan Jewellers – a brand that stands firm on the principles of trust, transparency, and customer-centricity. I am confident that the patrons will welcome Kalyan Jewellers warmly, while enjoying the service-backed shopping experience and exploring the diverse range of jewellery collections offered by the company.”

Commenting on the new showroom, Mr. Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, said, “With the launch of our all-new Kalyan Jewellers’ showroom in Gurugram, the aim is to create a holistic ecosystem and cater to the distinct needs of our customers, enhancing their shopping experience. We aspire to continue reinventing ourselves, providing customers with world-class ambience, while staying true to the company’s ethos of trust and transparency. At Kalyan Jewellers, we will continue to offer vast range of exquisite and unique jewellery designs with focus on quality and service.”

Apart from flat 25%off on Making Charges on all items, the “Kalyan Special Gold Board Rate”, the lowest in the market and standardized across all company showrooms, will be applied, ensuring a seamless and service-backed shopping experience. Patrons will also receive Kalyan Jewellers’ 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. This certification reflects the brand’s commitment to offering the very best to its loyal customers.

The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery), and the recently launched Lila (Coloured Stones and Diamond Jewellery).

Sister Nivedita University Launches Eastern India’s First Undergraduate Program in VLSI and Semiconductor Engineering

Kolkata, 13th January 2025: Taking a groundbreaking step toward advancing India’s role in the global semiconductor industry, Sister Nivedita University (SNU) has unveiled its first-of-its-kind undergraduate program in VLSI and Semiconductor Engineering. The announcement was made at the “Chip to Career” seminar, a landmark event that brought together industry leaders, academic luminaries and aspiring engineers to discuss the transformative potential of VLSI and semiconductor technologies. The event was graced by Shri Babul Supriyo, Hon’ble Minister, Information Technology and Electronics, Government of West Bengal; Prof. Kaushik Roy, Edward G. Tiedemann, Jr., distinguished Professor of Electrical and Computer Engineering and Head, Nanoelectronics Research Lab, Purdue University; Prof. Amlan Chakrabarti, Prof. Amlan Chakrabarti, Professor & Director, A K Choudhury School of Information and Technology, University of Calcutta; Dr Rob Roy, EVP and GM of Innovation hub, TEOCO; Mr Satyam Roy Chowdhury, Chancellor, SNU; Dr. Dhrubajyoti Chattopadhyay, Vice-Chancellor, SNU and Dr. Sanku Bose, Group CEO and Dean of Engineering, SNU.

SNU’s B.Tech program in Very Large Scale Integration (VLSI) and Semiconductor Engineering is designed to meet the increasing demand for skilled professionals in the semiconductor industry. The curriculum, developed in consultation with industry experts, integrates theoretical foundations with hands-on training in cutting-edge semiconductor design, fabrication and testing technologies. The “Chip to Career” seminar served as a platform that brought together industry leaders, academic experts and aspiring engineers to delve into the transformative potential of VLSI and semiconductor technologies. Representatives from leading semiconductor companies shared their perspectives on industry trends, technological advancements and emerging career opportunities, emphasising the critical need for collaboration between academia and industry to foster innovation and bridge the skill gap in this high-tech domain. Sister Nivedita University’s newly launched program in VLSI and Semiconductor Engineering offers a curriculum meticulously designed in consultation with industry experts to ensure relevance and rigor. Students will gain hands-on experience through access to state-of-the-art labs and tools, along with opportunities for internships and placements with top semiconductor companies. The program also focuses on emerging areas such as AI-driven chip design, IoT applications and sustainable semiconductor practices. This initiative is expected to attract bright minds from across India, equipping them with the skills and knowledge to contribute significantly to technological innovation and economic growth, while nurturing engineers capable of driving the nation’s ambitions in the global semiconductor industry. An insightful panel discussion featuring Prof. Kaushik Roy, Dr. Rob Roy, and Dr. Sanku Bose, Group CEO and Dean of Engineering at SNU, opened new perspectives on the subject. The session was expertly moderated by Mr. Biplab Ganguli, EVP of Corporate Affairs at Techno India Group.

Shri Babul Supriyo, Hon’ble Minister, Information Technology and Electronics, Government of West Bengal, said, “We are at the cusp of a transformative era where artificial intelligence is not just a tool but a collaborator. While systems like ChatGPT and quantum computing have demonstrated unprecedented capabilities, it is human ingenuity that drives their real-world impact. Human potential remains vast but underutilised—Einstein himself is thought to have used only about 36% of his cognitive abilities. The challenge is to ensure advancements in AI are guided responsibly and ethically. Recent strides in AI, semiconductors and quantum computing are redefining global tech landscapes. Companies like Nvidia exemplify the limitless possibilities of AI-driven innovation. Similarly, initiatives like the one we are celebrating at Sister Nivedita University are bridging academic rigor with industry relevance. Specialised programs in VLSI design and semiconductor engineering are vital to preparing the next generation for the demands of a tech-driven world. Kolkata, though often overshadowed by Bengaluru or Gurgaon in tech narratives, has the unique advantage of starting afresh in this rapidly evolving ecosystem. With the groundwork laid by institutions and companies, Bengal can leapfrog into industries like AI, quantum computing and semiconductor manufacturing. The government is committed to supporting such initiatives through policies, infrastructure and fostering industry-academic collaborations. The future of technology is not just about smarter systems but smarter minds. Institutions like Sister Nivedita University are shaping the architects of tomorrow’s innovations, and it is an honor to be part of this transformative journey.”

Mr Satyam Roy Chowdhury, Chancellor, SNU delivering the keynote address, said, “Our BTech in VLSI and Semiconductor Engineering is designed to empower the next generation of engineers. We are committed to providing a robust education that meets the contemporary demands of the semiconductor industry and prepares our students for successful careers.”

Speaking at the seminar, Vice-Chancellor, SNU, Dr. Dhrubajyoti Chattopadhyay emphasised the importance of the program and stated, “India is emerging as a key player in the global semiconductor supply chain and this initiative aligns with the national vision of becoming a semiconductor hub. With the launch of this program, Sister Nivedita University is taking a vital step in building the talent pipeline essential for this industry.”

Dr Rob Roy, EVP and GM of Innovation hub, TEOCO, said, “The semiconductor technology and Very Large Scale Integration (VLSI) sectors are at the forefront of innovation, driving advancements in various fields such as electronics, telecommunications, and computing. As the demand for smaller, faster, and more efficient devices continues to grow, professionals in these areas are increasingly sought after.”

Prof. Kaushik Roy, Edward G. Tiedemann, Jr., distinguished Professor of Electrical and Computer Engineering and Head, Nanoelectronics Research Lab, Purdue University, said, “AI technologies are increasingly being integrated into hardware design and development processes. Machine learning algorithms can optimize circuit layouts, enhance energy efficiency, and predict hardware failures. AIdriven tools can also streamline manufacturing processes, improving quality control and reducing production costs. On the other hand, the demand for advanced hardware, tailored for AI applications has surged. Specialised hardware, such as GPUs, TPUs and FPGAs, is designed to accelerate machine learning tasks, enabling faster processing of large datasets. This hardware is crucial for training complex models and powering realtime AI applications, making it a fundamental component of the AI ecosystem.”

Zeno 10 powered by itel all set to ignite Entry Level Smartphone Market

Mumbai, Jan 11th 2025: itel, a leading technology brand of India, In an itel has launched its latest marvel, the Zeno 10 smartphone which is all set to electrify the entry-level smartphone market. The ultra-modern ZENO series, powered by itel marks exclusive online-based approach of itel. With the latest Android 14 OS, a powerful Octacore processor, and a massive 5000mAh battery, the Zeno 10 is designed to ignite the aspirations of Gen Z and budget-conscious consumers across India. The Zeno series is going to be available exclusively on online channels and itel has collaborated exclusively with Amazon to launch the Zeno 10 smartphone.

For first-time smartphone users, the Zeno 10 smartphone is a dream come true, packed with an array of impressive features. With enhanced security, improved performance, and optimized solutions, the Zeno 10 smartphone is all geared up to elevate the user experience and position this device as a segment leader. Combining sleek aesthetics with robust functionality, the smartphone offers a 6.56″ HD+ display and a Dynamic Bar for an immersive viewing experience – available with a strikingly stylish packaging.

The Zeno 10 smartphone comes in two variants: 3GB (3GB + 5GB*) and 4GB (4GB + 8GB*) RAM, ensuring seamless multitasking, paired with 64GB of internal storage for all your needs. Zeno 10 smartphone boasts impressive storage capabilities, offering variants of 3GB and 4GB of RAM and 64GB of ROM, a rare combination in this price range. This makes it a perfect choice for Gen Z users who prioritize large storage for apps, media, and everyday needs. Its 8MP rear camera and 5MP front camera caters to everyday photography needs, making it the perfect companion for students, first-time smartphone users, and young adults seeking value-packed performance. For today’s Gen Z consumers who want unlimited storage for their endless photos and multiple social media apps, this phone’s large 64 GB storage is going to be a perfect partner.

Speaking about the launch, CEO of itel India, Mr. Arijeet Talapatra, said, “The launch of the Zeno 10 smartphone marks a significant milestone in itel’s relentless pursuit towards innovation. The launch of Zeno series in India, is committed to deliver Zenith of Design, Elevated Experience, Nuanced Control, and Optimized Output. Starting with the Zeno 10 smartphone, we aim to inspire a new wave of connectivity and opportunity for our consumers, especially for the large Gen Z audience of India. By embracing an online-first approach and collaborating with Amazon, we are bringing next-gen technology closer to digital-savvy consumers. Leveraging the reach of e-commerce, the Zeno 10 smartphone, powered by Android 14, redefines value-driven innovation, delivering a feature-rich experience at an unbeatable price.”

Toyota Kirloskar Motor Signs MoU with Government Tool Room & Training Centre to Enhance Skill Development in Karnataka

Bangalore, 10th January 2025: Reinforcing its dedication to skill development and community empowerment, Toyota Kirloskar Motor (TKM) has signed a Memorandum of Understanding (MoU) with the Government Tool Room & Training Centre (GTTC), Karnataka. The MoU, effective from January 2025, underscores TKM’s role in elevating the quality of training at GTTC centers and Multi-Skill Development Centres (MSDCs) by introducing advanced industry culture, faculty development programs, and modern training materials. By bridging the gap between academia and industry, the initiative underscores TKM’s commitment to empowering trainees with the skills needed to excel in today’s competitive industrial landscape.

 Building on the success of developing 16 GTTC centers, TKM is now embarking on a transformative journey to provide Toyota’s expertise to 16 additional GTTCs, furthering its commitment to advancing technical education across Karnataka. All upcoming GTTCs will be modelled after the Magadi campus, envisioned as a “Role Model” institute, setting new benchmarks in industrial culture and training excellence. This collaboration will also see a significant upgrade to the Multi-Skill Development Centre (MSDC) in Mysuru, enhancing its capacity to support advanced training initiatives.

 Key Highlights of the MoU:
• Faculty Development and Training: GTTC faculty members will receive hands-on training at TKM’s state-of-the-art facilities in Bidadi, including exposure to the Toyota Production System and Toyota Way.
• “Role Model” Institute Development: GTTC Magadi will be developed as a flagship training center, serving as a benchmark for excellence in industrial training and culture.
• Upgradation of MSDC Mysuru: The Multi-Skill Development Centre (MSDC) in Mysuru will undergo significant enhancements to support advanced technical education and skill development tailored to industry requirements.
• Industrial Culture Development: TKM will support the establishment of industrial culture at GTTC centers and MSDCs through tailored training materials and on-site collaboration.
• Sustainability Initiatives: Training on the Dr. Miyawaki method of afforestation will be provided to GTTC faculty, promoting globally recognized green practices.
• Advanced Training Support: TKM will deliver training modules and materials to enhance the knowledge, skills, and attitude required by the manufacturing sector.

 The MoU will be in effect for a period of 24 months, with provisions for periodic reviews to ensure the successful implementation of its objectives. It represents a shared vision between TKM and GTTC to build a robust ecosystem for technical education and employment generation in Karnataka.

 Sharing his thoughts, Dr. Dinesh Kumar Y. K. (IFS) , Managing Director GTTC said, “This collaboration with Toyota Kirloskar Motor is a significant step forward in our shared commitment to advancing technical education and skill development in Karnataka. At GTTC, our mission has always been to equip students, job seekers, and faculty with the knowledge and skills required to excel in an ever-evolving industrial landscape. By partnering with an industry leader like Toyota Kirloskar Motor, we aim to bring global best practices, advanced training methodologies, and industrial culture to our centers. Together, we aim to set a new benchmark for industry-academia collaboration, creating a robust ecosystem for skill development and employment generation.”

 Speaking on the MoU signing, Mr. Sudeep S. Dalvi – Chief Communication Officer, Senior Vice President, Head State Affairs, Toyota Kirloskar Motor said, “At Toyota Kirloskar Motor, we remain steadfast in our commitment to nurturing a culture of excellence, safety, and sustainability through impactful education and skill development initiatives. Our collaboration with the Government Tool Room & Training Centres showcases the transformative potential of bridging industry expertise with academic excellence. With the GTTC Magadi campus serving as a “Role Model” institute, all upcoming centers will be developed on similar lines to set new benchmarks in industrial training and innovation. Building on the success of establishing 16 centers across Karnataka, this renewed partnership to develop 16 additional centers reinforces our unwavering dedication to empowering the state’s youth and driving significant socio-economic growth.”

 This MoU reflects Toyota Kirloskar Motor’s steadfast dedication to driving societal progress through meaningful collaborations and impactful initiatives. By fostering industry-academia partnerships, TKM aims to create a future-ready workforce equipped with advanced skills and a strong foundation in sustainability. Together with GTTC, this initiative is poised to make a significant contribution to Karnataka’s industrial and educational landscape, reinforcing the shared vision of empowering communities and building a self-reliant nation.

Mr Lajpat Yadav appointed as COO- of India Welding Business, Ador

10th JANUARY 2025, NATIONAL: Ador Welding Limited, a leading manufacturer of welding solutions announces the appointment of Mr Lajpat Yadav as Chief Operating Officer (COO) for its India Welding Business, marking a strategic move following the recent merger with Ador Fontech Limited.

With an impressive 33-year track record in the welding industry, Mr Yadav brings extensive expertise as a Mechanical Engineer and MBA graduate from Birla Institute of Management & Technology, Delhi. His primary responsibilities will encompass driving strategic partnerships, consolidating operations, and leading key initiatives across the India Welding Business, Maintenance & Repair Division, and Welding, Cutting and Automation Division.

Mr Lajpat Yadav, Chief Operating Officer, Ador Welding Limited said,“I am looking forward to being a part of Ador Welding’s business and leading the team towards strategic growth and new era of innovations. I am deeply focused on ensuring that this journey propels the company’s vision forward as we embark on an exciting new chapter at the start of the year. Ador Welding has been a legacy company and an integral part of building India’s manufacturing prowess…I look forward to being a part of that growth story along with my colleagues. ”.

Mr. Aditya Malkani, Managing Director at Ador Welding Limited said, “This strategic appointment marks a step further in Ador’s journey toward realizing its vision for a more integrated and efficient business ecosystem. With a steadfast commitment to innovation and excellence, we welcome Mr Lajpat Yadav to be a part of our growing Ador family and the wealth of opportunities that this new addition will bring.

Mr Yadav’s profound industry knowledge is expected to accelerate Ador’s growth strategy and optimize operational synergies in the evolving welding solutions landscape.

Arya Vaidya Pharmacy Expands Product Portfolio, Strengthening Its Commitment to Holistic Health and Sustainability

Mumbai, 10th January 2025 – Arya Vaidya Pharmacy (Coimbatore) Ltd. (AVP), a pioneer in Ayurvedic healthcare with over 120 years of expertise, is marking a pivotal moment in its journey by expanding its product portfolio. The company is introducing two new products designed to enhance the wellness of both infants and adults, reinforcing its dedication to offering comprehensive health solutions that combine the wisdom of Ayurveda with modern needs.

The newly launched products include the Kesini Hair Care Range, which features Bringadi Thailam, an Ayurvedic hair oil enriched with the nourishing properties of four types of milk to support hair growth and restore scalp health. Additionally, AVP introduces AVP Baby Oil, a gentle formulation made with virgin coconut oil and rare herbs to nurture infant skin. These offerings are a testament to AVP’s ongoing mission to provide sustainable, accessible wellness solutions that meet the evolving demands of today’s consumers while honouring the brand’s rich Ayurvedic legacy.

“We are committed to making Ayurvedic care accessible to people at every stage of life,” said Mr. Vipin Vijay, CEO of AVP. “With our new product offerings, ranging from infant care to holistic wellness, we are integrating the power of Ayurveda into everyday life. By staying true to our core values of Vidya (Knowledge), Vaidya (Expertise), and Vidhi (Methodology), we ensure that our innovations respect traditional wisdom while addressing the dynamic needs of modern consumers.”

This expansion forms a crucial part of AVP’s broader strategy to adapt to the changing landscape of health and wellness while remaining anchored in its Ayurvedic foundation. The company continues to combine timeless Ayurvedic formulations with cutting-edge research, ensuring each product is both effective and in harmony with the principles of Ayurveda.

“At AVP, we recognize that wellness is not just about products; it’s about building meaningful connections through the principles of Ayurveda,” said Shri Krishnadas Varier, Executive Director of AVP. “Our innovative solutions honour our heritage while meeting the needs of todays and tomorrow’s health-conscious consumers, providing holistic wellness experiences that resonate across generations.”

AVP also continues to diversify its range of Ayurvedic products, which includes specialised solutions such as Urojith, Livojith, and Lumbajith Capsules. These products are designed to address health concerns like renal, liver, and spinal health, highlighting AVP’s expertise in Ayurvedic remedies tailored to modern challenges.

A central aspect of AVP’s commitment to sustainability is its focus on responsible sourcing. The company has implemented a backward integration model, sourcing 50% of its key herbs, such as Indigo and Bhringaraj, from local farmers. As a plastic-positive company, AVP goes beyond neutrality by recycling more plastic than it uses, thereby contributing to a cleaner planet. This approach ensures the quality and sustainability of AVP’s Ayurvedic formulations, while also supporting environmental stewardship. On the digital front, AVP is modernising its operations through cloud-based supply chain platforms and e-commerce solutions, enabling global access to Ayurvedic wellness. However, to maintain a personal and on-the-ground approach, the company’s Talk to Vaidya initiative stands out. This service offers consumers direct consultations with qualified Ayurvedic doctors, providing tailored advice and support.

OPPO India celebrates the magic of ‘Zindagi Na Milegi Dobara’ with Reno13 Series

New Delhi, 10th January 2025: Building on the popularity of the Reno13 Series’ brand campaign #LiveInTheMoment, OPPO India has launched a series of short films with Siddhant Chaturvedi, Ishaan Khatter and Vedang Raina. Celebrating the classic, ‘Zindagi Na Milegi Dobara’, the trio relives the iconic moments from the movie and creates lasting memories with their OPPO Reno13 Series.

The exciting series of four short films captures the vibrant spirit of today’s youth who embrace life with spontaneity, courage, and adventure. Inspired by the popular scenes of the original movie, the short films position the smartphone as an integral AI companion as they recreate the adventures.

Their journey is captured through the lens of the OPPO Reno13 Series and showcases the advanced AI-powered camera capabilities through AI LivePhoto, AI Unblur, AI Reflection Remover and underwater photography mode. The short films are being rolled-out on the social media platforms of OPPO India and other OTT platforms in a phased manner.

Commenting on the campaign, Sushant Vasishta, Head of Product and Digital Marketing, OPPO India, said, “At OPPO India, customers are central to all our efforts, and we strive to blend technology with creative storytelling to deepen our connection with our audience. Just as the film inspired an entire generation to embrace life’s adventures, the Reno13 Series empowers today’s youth to capture those timeless experiences with unmatched clarity and creativity.”

In the first film, the trio is seen at a beachside bar, plotting to prank a middle-aged man enjoying his drink. Siddhant takes charge, only to be betrayed by his friends, and left alone to face the consequences. Siddhant’s priceless reactions are captured through Reno13’s AI Live Photo in 2K-level clarity by Ishaan.

The second film opens with Ishaan in the pool, encouraging a hesitant Vedang to take the plunge. Siddhant joins in, pulling Vedang into the water. The trio captures crystal-clear shots using Reno13’s underwater photography mode. With IP66, IP68, and IP69 certifications for splash, dust, and freshwater resistance, the Reno13 Series ensures every moment—above or below the surface—is captured effortlessly.

The next film begins with a Flamenco-themed party night. Amidst the lively beats, the dancer invites Ishaan to join her on the floor. Siddhant then uses Reno13’s AI Unblur feature to capture a clear, vibrant shot of their impromptu performance while in motion.

In the last film, Ishaan and Vedang relax inside a car amid scenic surroundings, while Siddhant, dressed in a formal shirt, tie, and casual shorts, takes an official video call outside. Spotting the humorous scene, Vedang snaps a photo on his Reno13 and uses the AI Reflection Remover to remove the glass reflection, capturing the moment flawlessly. The film is scheduled to go live on January 11th, 2025.