Category Archives: Business

90+ My Tuition App Expands into Oman in Partnership with Solar Square, Strengthening Middle East Presence

[National, January 8, 2025]: 90+ My Tuition App, a leading provider of school-specific online tuition for CBSE students, has expanded its operations into Oman through a strategic partnership with Solar Square. This collaboration furthers 90+’s mission to deliver accessible, high-quality education to Indian students across the GCC region.

Mr. Fahad Musallam Ali Mahad Baawain, Managing Director of Solar Square, and Mr. Smijay Gokuldaas, CEO of 90+ My Tuition App, signed the agreement. Speaking on the partnership, Mr. Fahad said, “We are excited to bring 90+ My Tuition App’s innovative tuition model to Oman. Their approach, which aligns tuition with individual school curriculums, ensures students receive tailored academic support. This partnership reflects our shared vision to provide effective education solutions to parents and students in Oman.”

This expansion into Oman marks another milestone in 90+’s vision to operate across all GCC countries. With a strong presence already established in the UAE—through launches in Abu Dhabi, Dubai, and Sharjah—and successful expansions into Qatar, Saudi Arabia, Bahrain, and Kuwait, the company has solidified its reputation as a leading education platform in the region.

Mr. Smijay Gokuldaas, CEO of 90+ My Tuition App, said, “This partnership with Solar Square is a significant step in our mission to provide affordable, school-aligned tuition to students across the GCC. We are thrilled to bring our proven model to Oman and help students achieve their academic potential.”

90+ My Tuition App’s unique hybrid model combines pre-recorded video lessons with interactive live classes, offering flexible and effective learning tailored to CBSE students. To serve the GCC region better, the company has incorporated Arabic into its curriculum and hired local educators, ensuring a culturally relevant and comprehensive educational experience. In 2025, 90+ is aiming to introduce specialized products that will redefine the CBSE tuition landscape in the GCC.

Warivo Motor partners with HDB Financial Services to accelerate EV adoption

New Delhi, 08 January 2025: Warivo Motor India Pvt. Ltd., one of the leading players in India’s electric mobility sector, has joined forces with HDB Financial Services to offer convenient and affordable financing options for its range of electric two-wheelers. This strategic partnership aims to make electric vehicles (EVs) more accessible to a wider audience by providing tailored financing solutions for both low-speed and high-speed models.

HDB Financial Services is committed to providing financing solutions that cater to a wide range of customer needs, from everyday commuters to performance-oriented EV enthusiasts. Through this collaboration, HDB Financial Services will offer flexible EMI plans to customers purchasing electric scooters across its’ 1700 plus branches in India. This will enable individuals to spread the cost of their EV purchase over a period, making it easier to manage expenses while transitioning to sustainable transportation.

Speaking on the announcement, Mr. Yuvraj Garg, Director of Warivo Motor commented, “Our partnership with HDB Financial Services is another step toward making electric mobility accessible to all. By providing flexible, customer-focused financing solutions, we are empowering individuals to transition to EVs with ease and actively supporting India’s clean energy goals for a greener, more sustainable future.”

Speaking about the partnership, Mr. Rakesh Kumar, National Head – Two Wheeler and Auto Loans, HDB Financial Services, stated, “At HDB Finance, we are committed to provide more accessible and affordable financial solutions to aspirational customers in the emerging India. This initiative aligns with our focus on driving financial inclusion and offering tailored services that meet the evolving needs of our customers.”

Puravankara Limited Appoints Deepak Rastogi as Group CFO

Mumbai, January 8, 2025: Puravankara Limited, one of India’s most trusted and admired real estate developers, has appointed Mr. Deepak Rastogi as the Group Chief Financial Officer (CFO), with effect from January 15, 2025.

Mr. Rastogi brings over three decades of extensive experience in finance, strategy, and transformation across diverse industries and international markets. He has held leadership positions, including President & Group CFO at Deepak Fertilisers and Petrochemicals Ltd. and President & Group CFO at TATA Autocomp Systems Ltd. His expertise encompasses driving profit and loss, growth strategies, mergers and acquisitions, digitisation, and enterprise risk management.

Mr. Rastogi is a Chartered Accountant with an MBA from S P Jain Institute of Research & Management. He has a distinguished history of leading financial strategies and implementing transformative initiatives that drive efficiency and profitability. His insights and skills will help drive the company’s expansion and growth plans.

Mr. Neeraj Gautam, who has been serving as the President – Finance at Puravankara Limited, has been elevated to the post of Deputy Chief Financial Officer.

On the appointment, Mr. Ashish Puravankara, Managing Director of Puravankara Limited, said, “We are excited to have Deepak on board to strengthen our operating efficiencies and financial controls in line with our future plans. His vast experience and strategic acumen will be instrumental as we pursue expansion opportunities. We are confident his leadership will contribute significantly to our ongoing success.”

LG Unveils A Day in a Life with Affectionate Intelligence at LG World Premiere

LAS VEGAS, Jan. 8, 2025 — LG Electronics (LG) unveiled its vision for AI-powered customer experiences themed “Life’s Good 24/7 with Affectionate Intelligence” at the LG World Premiere event in Las Vegas on January 6, the eve of CES 2025, widely regarded as the world’s most influential tech event.

Over 1,000 attendees, including global media and partners, were present at the press conference, which was also livestreamed online. To showcase the full scope of LG’s Affectionate Intelligence-powered customer experience, the event stage was divided into three areas representing the various spaces in people’s lives, from the home to mobility and commercial spaces. The company, through engaging demonstrations highlighting real-life scenarios, made clear how its advanced AI will transform daily life for the better.

LG “Affectionate Intelligence” is redefining the conventional, technical understanding of AI by focusing on its potential to revolutionize the customer experience paradigm. This concept leverages AI technology to better understand and empathize with customers, delivering more personalized and differentiated experiences.

The LG World Premiere kicked off with a video titled “Less Artificial, More Human,” followed by a keynote speech delivered by LG CEO William Cho.

“At LG, we’re seamlessly integrating AI into physical living spaces around us. We see space not merely as a physical location but as an environment where holistic experiences come to life – across the Home, Mobility, Commercial and even Virtual spaces,” said CEO Cho. “In these spaces, devices and services will harmonize to create entirely new customer value. This is where our Affectionate Intelligence truly shines, clearly standing out from the others.”

Cho then highlighted three fundamental elements to realize this vision: connected devices, capable AI agents and integrated services.

Connected devices, which serve as the customer touchpoint for AI, are one of LG’s greatest assets. Not only are there hundreds of millions of LG smart products already in use worldwide, but with last year’s acquisition of smart home solutions provider Athom, LG now offers seamless connectivity with IoT devices from over 170 global brands.

As for AI agents, LG is set to advance its AI agent, LG FURON, which combines the power of generative AI built on large language models with real-time spatial sensing and insights into customer lifestyle patterns. This innovative AI agent can understand customer situations and contexts in real-time, effortlessly coordinating devices and services to provide a more tailored and responsive user experience, all while protecting personal data.

Empowering AI-Based Integrated Services with Microsoft

To support his vision of providing compelling integrated services, CEO Cho announced a strategic partnership with Microsoft. The plan is to lead innovation by combining LG’s products and customer insights from various spaces, such as the home, mobility and commercial areas, with Microsoft’s AI technology to implement empathetic AI integrated services.

Judson Althoff, executive vice president and chief commercial officer at Microsoft, shared, “At Microsoft, we believe AI will fundamentally change the way we live and work, and we could not be more excited to partner with LG Electronics – the pioneers of smart, connected spaces – to integrate AI into life’s everyday experiences.”

The two companies are working on enhancing AI agents for various spaces, including homes, vehicles, hotels and offices. LG has been applying Microsoft’s voice recognition and speech synthesis technologies to its Self-Driving AI Home Hub, enabling it to understand diverse accents, pronunciations and colloquial expressions. Plans also include developing AI agents that not only understand and interact with customers but also predict their needs and preferences.

Althoff also announced further Microsoft collaboration with LG in the rapidly growing field of AI data centers. With LG’s thermal management systems and advanced chiller technologies optimized for AI data centers, the partnership aims to enhance energy efficiency in these critical backbones of AI infrastructure. Together, the companies plan to create next-generation data centers that are more efficient and sustainable.

Bringing AI Vision to Life

Illustrating Cho’s Affectionate Intelligence vision, LG captivated the audience with a short play about a family’s day from morning to night. Departing from the traditional product presentation speech format, this vivid portrayal demonstrated how LG’s AI innovations unveiled at CES 2025 and driven by the vision of “Better Life for All,” seamlessly enhance everyday life across various spaces.

In the morning scene, LG’s AI agent, FURON, highlights its personalized capabilities: “I noticed some coughing last night, so I adjusted the room temperature for your comfort.” Beyond environmental adjustments, FURON demonstrates thoughtful assistance, suggesting, “You don’t have any plans this afternoon – why not accompany your mother to her scheduled health check-up?”

The morning commute further highlights the convenience of AI integration. In the car, LG’s AI-powered in-cabin sensing solution detects when the driver forgets their coffee tumbler, asking, “Would you like to stop by a café two minutes away for coffee?” It also monitors biometric signals, responding to an elevated heart rate before an afternoon meeting by playing soothing music to help the driver relax. The system also proactively suggests rerouting to avoid accidents and recommends holding a video conference inside the vehicle if traffic delays risk causing the driver to miss an important meeting. Upon arriving at the office, the AI adds a personal touch, such as displaying previously recorded family vacation footage on the car’s internal and external cameras.

After work, the living room TV equipped with AI technology enhances the home entertainment experience. It analyzes the viewing environment, patterns and history to recommend tailored content. If the customer mentions difficulty hearing dialogue in a video, the AI adjusts the audio, enhancing voice clarity by isolating it from background noise and making it sound as though it’s coming naturally from the center of the TV screen.

Seamless and Holistic Customer Experiences Anytime, Anywhere, Seen or Unseen

Concluding his keynote address, CEO Cho emphasized AI’s role in driving transformative change across both B2C (business-to-consumer) and B2B (business-to-business) sectors.

He highlighted innovative initiatives like the LG Smart Cottage, a compact modular home that integrates AI-powered appliances, HVAC systems and other advanced technologies to redefine residential living. Similarly, LG envisions the automobile as a “personalized digital cave,” featuring software-defined vehicle solutions and AI technologies that understand and adapt to both the internal and external vehicle environment, delivering groundbreaking mobility experiences.

In smart factory solutions, LG leverages over 60 years of world-class manufacturing expertise, offering next-generation manufacturing systems powered by AI and robotics. Additionally, LG’s AI-based thermal management systems and advanced chiller technologies are optimizing energy efficiency in AI data centers worldwide.

“Our ultimate goal is simple yet profound: to leverage AI as a means to create holistic customer value, no matter where you are,” said CEO Cho. “Irrespective of how AI transforms our lives, one thing will never change: our promise of Life’s Good. With this unwavering commitment, we will strive to deliver differentiated customer experiences – seen or unseen – to everyone, everywhere, every time.”

Kerala to Launch Organic Water Bottles Soon; First Time in the Country

Kerala: A Kerala startup under the aegis of Kerala Irrigation Infrastructure Development Corporation Ltd (KIIDC), Government of Kerala is all set to launch ecological friendly organic water bottles, also called as ‘compostable bottles’, for the first time in the country soon. The new product will go a long way in replacing plastic bottles and will be marketed under the brand ‘Hilly Aqua’. Chief Minister Pinarayi Vijayan will launch the product in mid-January.

The trend setting project came to fruition after Kerala Minister for Water Resources Roshy Augustine evinced keen interest in a protype developed by Green Bio Products that showcased the product at an exhibition in Mumbai in 2019. Green Bio Products, a wholly-owned subsidiary of Eight Specialist Services, a Kerala-based startup, supplies the raw material and KIIDC will be manufacturing the product. Once the project goes on stream, this unique state government initiative will provide Kerala the status of being the first state to launch organic water bottles in the country.

All the raw materials used for manufacturing the bottles are bio-degradable and have got the necessary and required certifications from both domestic and global agencies. Initially, the target will be places with higher footfalls like tourism hotspots and festival venues, before launching it in other parts of the state and the country.

UPES Strengthens Global Collaborations; Inks MoUs with The University of Edinburgh and King’s College London

Dehradun, 8 January 2025 – UPES, a leading multidisciplinary university in India, has taken a significant step towards enhancing its global academic footprint by forging partnerships with two of the world’s most prestigious academic institutions: The University of Edinburgh and King’s College London. According to the 2025 QS Global Rankings, these institutions stand at 27th and 40th place, respectively, epitomising excellence in education and research.

These strategic collaborations are poised to foster academic excellence, drive research innovation, and facilitate cultural exchange, aligning with UPES’ commitment to providing its students with global exposure and learning opportunities.

The Memorandum of Understanding (MoU) with The University of Edinburgh is designed to strengthen UPES’ Global Pathway Programs and enhance progression opportunities within its School of Engineering. This partnership offers a range of integrated programs, such as 2+2, 2+3, and 4+1, allowing students to complete part of their studies at UPES and then continue at the University of Edinburgh. UPES students will be eligible for special scholarships, and the University of Edinburgh will confer the final degree. Additionally, students can opt for direct Master’s progression at the University of Edinburgh after completing their Bachelor’s degree at UPES, further expanding their academic and career prospects.

The partnership with King’s College London encompasses various collaborative initiatives, including joint research projects to drive innovation in mutually beneficial fields. It also enhances student mobility by allowing UPES students to participate in exchange programs, summer schools, and other educational experiences, enriching their academic journey with global exposure. Faculty exchanges are also a key element of this collaboration, promoting the sharing of academic expertise and research knowledge. Furthermore, articulation agreements provide students with a pathway to continue their studies at King’s College London. The partnership also facilitates the exchange of academic publications, broadening the research impact and strengthening scholarly communication between the institutions.

Dr. Ram Sharma, Vice Chancellor, UPES said, “Collaborations like these play a pivotal role in the UPES’s global engagement journey. By connecting with leading institutions worldwide, we aim to create a vibrant ecosystem of knowledge exchange, academic excellence, and transformative opportunities that prepare our students and faculty to make a meaningful impact on a global scale.”

Abhishek Sinha, Dean, School of Law and Head of International Affairs, UPES, expressed enthusiasm about these partnerships, stating, “Our partnerships with The University of Edinburgh and King’s College London mark a significant step in our mission to provide world-class education and research opportunities. These collaborations offer our students invaluable global exposure, equipping them with the skills needed to thrive in the international job market. The University of Edinburgh partnership opens doors for integrated programs and direct Master’s progression, while our alliance with King’s College London facilitates joint research, student mobility, and faculty exchanges. Together, these initiatives encourage a culture of global academic excellence, preparing our students to become future leaders in an interconnected world.”

NMDC Steel acquires all India first BIS Certification for Pipeline Transformation System Steel Products

New Delhi, January 7, 2025: NMDC Steel Limited (NSL), India’s youngest and modern steel producer operating with a capacity of 3.0 MTPA, has once again proven its commitment to excellence by becoming the All-India First Licensee for manufacturing “Hot-Rolled Steel Strip, Sheet, and Plates for Welded Steel Pipe for Pipeline Transportation Systems” as per the Indian Standard IS 18384:2023. This landmark achievement was recognized by the Bureau of Indian Standards (BIS) during its Foundation Day celebrations held in New Delhi.

Dr. Prashant Sharma, DGM (Chem), Head of Quality at NMDC Steel Limited, received the award on behalf of the NSL from Shri Prahlad Joshi, the Hon’ble Minister for Consumer Affairs, Food & Public Distribution, New and Renewable Energy in the esteemed presence of Smt. Nidhi Khare, Secretary, Department of Consumer Affairs, and Shri Pramod Kumar Tiwari, Director General, BIS.

The certification, IS 18384:2023, titled “Hot-Rolled Steel Strip, Sheet, and Plates for Welded Steel Pipe for Pipeline Transportation Systems – General Requirements,” represents a significant benchmark for excellence in steel products catering to the exacting demands of pipeline transportation systems in petroleum and natural gas industry. NMDC Steel’s adherence to these standards highlights its focus on innovation, quality, and sustainable development.

In another milestone of quality and innovation, NMDC Steel became the first steel plant in India to secure four prestigious Integrated Management System (IMS) ISO certifications simultaneously from the Bureau of Indian Standards just a few months ago.

‘Speaking on this proud occasion, Shri Amitava Mukherjee, Chairman and Managing Director (Additional Charge), NMDC Steel Limited, said: “This recognition by the BIS as the All-India First Licensee for IS 18384:2023 is a testament to NMDC Steel’s relentless pursuit of excellence. As India’s youngest steel plant, we are committed to driving innovation, enhancing quality, and contributing to the nation’s growth story on the line of National Steel Policy. This milestone motivates us to continue setting new benchmarks and providing cutting-edge solutions for India’s infrastructure and energy sectors.”

These accolades underscore NSL’s holistic approach to responsible and sustainable steelmaking, ensuring that every product meets the highest standards of quality, safety, and environmental responsibility.

Spinny’s 2024 Trends: 76% First-Time Buyers, Renault Kwid Dominates Sales, 60% of Women Prefer Automatic Hatchbacks

National, 08 January 2025: As urban India continues to expand and public transport struggles to meet rising demand, car ownership has emerged as the go-to mobility solution for millions of Indians. The convenience, sense of freedom, and joy of owning a car have become integral to the lifestyle of young, aspirational buyers across the country.

In line with these evolving trends, Spinny, India’s leading full-stack used car platform, has released its annual report, shedding light on the key developments that have shaped the used car market throughout 2024.

A significant 76% of Spinny customers in 2024 were first-time car buyers, further solidifying the platform’s position as a top choice for new car owners. This represents a 3% increase from the previous year 73%.

The top three preferred car models saw a shift in 2024. Renault Kwid continues to be the hot favourite and Hyundai Grand i10 maintained their dominance, while Maruti Suzuki Swift entered the top three, replacing the Baleno. Hatchbacks continue to be the most preferred category across. This reflects a growing preference for compact, value-driven vehicles.

The compact SUV segment has seen a 20% growth, with models like the EcoSport continuing to reign supreme. The appeal of compact SUVs, combining space and performance with the “big car” appeal, continues to rise.

Spinny’s hub-based delivery model remains highly favored, with 74% of deliveries made through Spinny hubs, an increase from 69% in the previous year, showcasing the importance of physical interaction and inspection in the car-buying process.

Petrol remains the dominant fuel type, accounting for 82% of Spinny’s sales. Diesel vehicles have declined to 12%, while CNG and electric vehicles (EVs) hold steady at 4% and 2%, respectively.

Women buyers now represent 26% of Spinny’s customer base, with the absolute number of women buyers growing steadily each year. Among them, 60% prefer automatic hatchbacks, while 18% prefer compact SUVs.

The average age of Spinny’s customers has dropped to 32 years from 34 last year, indicating an appeal to younger buyers who are looking for a reliable and easy car-buying experience.

The report highlights a growing trend in online car buying, with online purchases rising to 75% in 2024, up from 70% in 2023. This shift underscores the increasing convenience and preference for digital transactions in the car-buying process.

This year, 22% of customers opted for an upgrade, compared to 12% in 2023. This increase shows growing confidence in platforms like Spinny, which allows buyers to trade in their old cars and select a new one based on their changing needs. Whether it’s upgrading to a larger vehicle for family requirements or choosing a car suited to their lifestyle or city, the exchange process gives customers flexibility in finding a car that works for them.

56% of Spinny customers chose financing options to facilitate their car purchases, with 60% of these customers falling within the 25-30 age group. This indicates a growing reliance on financing, especially among younger buyers.

Spinny Max, the luxury car segment, has gained significant traction, with premium models from brands like BMW, Mercedes-Benz, and Jeep leading the charge with Jeep Compass holding the maximum share followed by BMW X1 and Mercedes C-Class. Spinny’s partnership with TataEV has also contributed to the growing interest in electric vehicles, especially the Tata Nexon, which accounts for 60% of EV sales in Bengaluru.

Spinny’s stronghold continues to be in major cities such as Bangalore, Delhi NCR, and Hyderabad, which remain the top contributors to sales.

As Spinny looks toward 2025, the company remains focused on enhancing its customer experience, with an unwavering commitment to trust, quality, and customer experience. Addressing the year-end trends, Niraj Singh, Founder & CEO of Spinny, shared, “From delivering our first car in 2015 to over 2 lakh stories by the end of 2024, it has been a humbling journey. This growth fuels our passion to continue offering the service and experience to our customers as we move forward.’’

Orbit Startups and Sanabil Investments Launch Accelerator for Early-Stage Tech Innovation Across Saudi Arabia and MENA

New Delhi, India, 7th January, 2025 – Orbit Startups (Orbit) and Sanabil Investments announce the launch of a new accelerator program, Sanabil Accelerator by Orbit, to cultivate early stage startups from the Saudi Arabia and the Middle East and North Africa (MENA) region as well as global startups seeking to expand into the region. The program will focus on key sectors including fintech, healthcare, e-commerce, mobility and logistics, among others.

The accelerator partnership marks a significant milestone for Orbit, with 45 portfolio companies in the MENA region since 2020, deepening its commitment to economic transformation in emerging markets through technology and entrepreneurship, and advancing Saudi Arabia’s position as a global hub for digital innovation.

Sanabil Accelerator by Orbit is a continuation of Sanabil’s focus on early stage start-ups and is the second accelerator to have been launched since 2021. The first accelerator, Sanabil Accelerator by 500 Global, in its 8th edition this year, and is focused on seed investment while the second, Sanabil Accelerator by Orbit is focused on pre-seed investment.

Startups will receive an initial investment of USD $100,000 and access to follow-on funding. The acceleration commences with a four-month program focused on sales, marketing, and product development and continues with lifetime membership in the Orbit and Sanabil ecosystem. Startups will participate in an in-person market orientation in Riyadh and receive hands-on support from Orbit’s network of partners, mentors and investors.

“Entrepreneurship is the catalyst for economic transformation, and technology pushes the boundaries of what is possible,” said William Bao Bean, Managing General Partner of Orbit Startups. “We’ve been bridging innovation from startups and large organizations from corporates and conglomerates to governments for the past 15 years. Our partnership with Sanabil reinforces our commitment to scaling startups cross-border in the MENA region. By equipping startups with the resources they need, we’re not only enabling industry disruption but also unlocking substantial economic potential. This partnership will support startups as they scale beyond their home markets, positioning them to grow in the Kingdom of Saudi Arabia and across the MENA region through 2030 and beyond.”

“Partnering with Orbit, we are committed to empowering early-stage startups across diverse sectors including technology, healthcare, web3 and mobility. Sanabil Accelerator by Orbit is designed to cultivate innovation and drive the growth of Saudi’s startup ecosystem, demonstrating our dedication to supporting visionary entrepreneurs and long-term sustainable development,” said a spokesperson at Sanabil Investments.

ASUS ROG Unveils Latest Innovations Forged to Unlock Limitless Gaming Potential at CES 2025

India, January 7, 2025 — ASUS Republic of Gamers (ROG) today unveiled a groundbreaking lineup of gaming technology at its Unlock the ROG Lab: For Those Who Dare virtual event for CES 2025. Embracing the spirit of ROG Lab, where innovation breaks new ground, this year’s collection redefines what’s possible in gaming. Featuring cutting-edge graphics cards, gaming laptops, mini PCs, desktops, monitors, routers, and external GPUs, each product is meticulously crafted to unlock every gamer’s full potential, pushing the boundaries of power and performance like never before.

Leading the charge was the ROG Astral GeForce RTX 50 Series, a brand-new line of high-end graphics cards inspired by the limitless expanse of the cosmos. Designed for elite gaming, these cards took center stage by demonstrating new heights of graphics performance with their exceptional cooling, stability, and power. The newly launched products include the ROG Astral GeForce RTX 5090 and 5080, the ROG Astral LC GeForce RTX 5090, and the ROG Strix GeForce RTX 5070 Ti and 5070 from the expanded ROG Strix portfolio.

Also in the spotlight were the 2025 ROG Strix SCAR 16/18 gaming laptops that redefine performance standards with the next-gen Intel® Core™ Ultra 9 processor 275HX and NVIDIA GeForce RTX 5090 Laptop GPU. Complementing this lineup are the ROG Strix G16/G18 models that seamlessly combine powerful specifications with a sleek design. Available with AMD Ryzen™ 9 or Intel Core Ultra 9 processor 275HX options, these laptops are ideal for AAA gaming, content creation, and more.

Powered by NVIDIA Blackwell, NVIDIA GeForce RTX™ 50 Series GPUs bring game-changing capabilities to gamers and creators. Equipped with a massive level of AI horsepower, the RTX 50 Series enables new experiences and next-level graphics fidelity. Multiply performance with NVIDIA DLSS 4, generate images at unprecedented speed, and unleash creativity with NVIDIA Studio. Plus, access NVIDIA NIM microservices – state-of-the-art AI models that let enthusiasts and developers build AI assistants, agents, and workflows with peak performance on NIM-ready systems.

The 2025 Zephyrus G14/G16 ultrathin gaming laptops push the limits of portability, delivering exceptional gaming and creative capabilities without compromise. ROG also introduced the 2025 Flow Z13, a versatile 2-in-1 gaming tablet powered by the latest AMD Ryzen AI Max+ 395 with Radeon™ 8060S Graphics, showcasing a stunning Nebula display. The ROG XG Mobile, a high-performance external GPU, adds extra graphics power for compatible laptops, allowing gamers and creators to achieve desktop-level performance for even the most demanding applications.

In the realm of desktop gaming, ROG presented the G700 series of high-performance towers featuring advanced cooling solutions and driven by Intel Core Ultra 9 processor 285K or AMD Ryzen 7 9800X3D with the NVIDIA GeForce RTX 5090 GPU. Meanwhile, the ROG NUC (2025) Mini PC redefined compact gaming with up to Intel Core Ultra 9 processor 265H and NVIDIA GeForce RTX 5080 GPU, delivering exceptional performance, AI-boosted efficiency, and extensive connectivity options in a sleek, stylish design.

ROG also elevated the visual gaming experience with the ROG Swift OLED PG27UCDM, a 27-inch 4K gaming monitor that boasts the latest 4th-gen QD-OLED panel, lightning-fast 240Hz refresh rate, and DisplayPort 2.1a UHBR20 with full 80Gbps bandwidth. Rounding up the lineup was the ROG Rapture GT-BE19000AI, the world’s first Wi-Fi 7 AI gaming router with a built-in NPU, ensuring seamless connectivity for the most demanding online gaming experiences.

Attendees at CES 2025 in Las Vegas can get a hands-on experience of these innovations and many more of the latest ROG products at The Venetian Expo, Meeting Room #3102, from January 6 to January 9, 2025.

ROG Astral GeForce RTX 50 Series: Unprecedented Cooling and Reliability for Elite Gaming

The ROG Astral GeForce RTX 50 Series is the latest generation of high-end graphics cards from ROG, designed to deliver exceptional performance and cooling while helping establish a new standard in premium gaming hardware. It launches as part of the ASUS GeForce RTX 50 Series lineup, which includes the ROG Astral GeForce RTX 5090 and 5080, the liquid-cooled ROG Astral LC GeForce RTX 5090, and the ROG Strix GeForce RTX 5070 Ti and 5070.

The ROG Astral series features premium cooling technology as the first ROG graphics cards to incorporate a quad-fan design, boosting airflow and air pressure by up to 20% to ensure peak performance even under heavy loads. Equipped with a patented vapor chamber, milled heat spreader, and GPU thermal pad, temperatures are effectively reduced, enhancing performance and reliability. Optimized fin spacing across the heatsink maximizes airflow, with denser fins on the right-side fan creating higher air pressure and an airflow tunnel that effectively channels heat out, further improving cooling efficiency.

For gamers who demand maximum stability and durability, the ROG Astral integrates ASUS GPU Guard that secures all four corners of the GPU for added protection, along with a 304-grade steel bracket for stable mounting. The full-metal diecast shroud, frame, and backplate provide extra rigidity, bracing the PCB to prevent warping and bending. Additionally, a protective PCB coating guards against moisture, dust, and extreme temperatures, ensuring exceptional resilience in various gaming environments.

Gamers and creative professionals alike can enjoy enhanced control and customization with GPU Tweak III, offering easy monitoring and tuning for optimal performance adjustments, while MuseTree, an AI-powered ASUS-exclusive image-generation app, helps unleash creativity. With its innovative cooling design and robust protection features, the ROG Astral GeForce RTX 50 Series is the ideal choice for gamers who demand top-tier performance under the most demanding conditions.

For optimal power supply, pair the GeForce RTX 50 Series with a ROG Thor III or ROG Strix Platinum Series PSU, which ensures stable power and features the patented ‘GPU-First’ voltage stabilizer, keeping systems ready for whatever the battlefield throws at users.

ROG Strix SCAR 16/18: Unleashing Exceptional Power and Precision

At the heart of the 2025 ROG Strix SCAR 16/18 is the Intel Core Ultra 9 processor 275HX, featuring up to 24 cores and 32 threads capable of reaching impressive TDP levels of 65W for powerhouse gaming performance. Paired with the NVIDIA GeForce RTX 5090 Laptop GPU delivering up to 175W TGP, and equipped with a MUX Switch and NVIDIA Advanced Optimus, these laptops are engineered to handle the most demanding AAA titles, high-performance applications, and intensive multitasking with ease.

Complementing this power is ROG’s Intelligent Cooling technology, which incorporates a custom vapor chamber, sandwiched heatsink, and advanced Tri-Fan Technology. Enhanced further with Conductonaut Extreme liquid metal on both the CPU and GPU, this thermal system keeps temperatures low and reduces noise levels to 45dB, allowing gamers to fully unleash their hardware’s potential in even the most extended sessions.

Visually, the ROG Nebula HDR Display on the SCAR 16/18 elevates gameplay with its 2.5K mini-LED panel, over 2,000 dimming zones, 16:10 aspect ratio, and ultra-responsive 240Hz refresh rate. With 100% DCI-P3 color coverage and a peak brightness of 1200 nits, every frame delivers an immersive experience, augmented by high Ambient Contrast Ratio (ACR) technology to reduce reflections and enhance contrast for the ultimate gaming experience.

With up to 64GB of DDR5-5600 RAM and a spacious 4TB PCIe Gen4 SSD in RAID 0, the Strix SCAR Series delivers exceptional speed, storage, and smooth multitasking. The tool-less access design makes it easy to upgrade both memory and storage, empowering users to stay at the cutting edge of technology. Additionally, the AniMe Vision array on the lid and full-surround Aura RGB light bar across the chassis allow gamers to customize their devices and create a distinctive, personal aesthetic.

ROG Strix G16/G18: Empowering Every Gamer

Designed to unite squads and elevate gaming experiences, the ROG Strix G16/G18 deliver fast AAA gaming performance and seamless content creation, powered by AMD Ryzen 9 9955HX (G614), AMD Ryzen 9 9955HX3D (G814), or Intel Core Ultra 9 processor 275HX (G615/815). Paired with NVIDIA GeForce RTX 5080, 5070 Ti, or 5070 Laptop GPUs, these devices offer powerful performance and stunning graphics. With up to 32GB of DDR5 5600MHz RAM, they enable smooth multitasking and efficient handling of resource-intensive applications. The advanced Tri-Fan Technology, full-width heatsink, and full-surround vents provide exceptional thermal management, allowing users to maintain peak performance during intense gaming sessions.

The breathtaking ROG Nebula Display features a 2.5K 240Hz panel with a 3ms response time, offering smooth and responsive visuals, along with 100% DCI-P3 color coverage and Ambient Contrast Ratio (ACR) technology for enhanced gameplay. The built-in 1080p FHD camera and dual speakers with Dolby Atmos make streaming and recording easy, providing high-quality audio and video for sharing gameplay experiences.

Both models are equipped with dual PCIe Gen 4.0 SSD slots and designed for future-proofing, with Intel versions supporting PCIe Gen 5 on both slots and AMD versions on one, allowing for easy storage upgrades. With customizable hotkeys for quick access to essential functions, the ROG Strix G16/G18 empower gamers to rise to victory.

The AMD-powered Strix G614/814 boast unique ROG pixel patterns along with a sleek armor cap and hinge design, enhancing durability and visual appeal. Meanwhile, the Intel-equipped G615/815 models feature full-surround Aura RGB lighting, adding a dynamic flair. Available in eye-catching Volt Green and Eclipse Gray, the 2025 ROG Strix G series is designed to reflect every gamer’s personality.

Zephyrus G14/G16: Ultra-Portable Gaming and Creating

The ROG Zephyrus G14/G16 are prime choices for gamers and creators seeking portability without sacrificing performance. Crafted from a CNC-milled aluminum chassis, these laptops balance lightweight design with structural durability. They are equipped with the latest Intel Core Ultra 9 processor 285H or AMD Ryzen AI 7 350/Ryzen AI 9 HX 370 processors, along with NVIDIA GeForce RTX 5090, 5080, 5070 Ti, or 5070 Laptop GPUs, ensuring optimal gaming and multitasking on the go. The GPUs come with professional-grade hardware to tackle the most demanding AI, video, 3D and livestreaming workflows, as well as NVIDIA Studio optimizations in 130+ apps, enabling users run cutting-edge generative AI models with powerful performance.

The Zephyrus G14 boasts a stunning ROG Nebula OLED Display with a 3K 120Hz refresh rate and 0.2ms response time, while the G16 features a 2.5K ROG Nebula OLED Display with a 240Hz refresh rate and similar response time, both offering 100% DCI-P3 color coverage for vibrant visuals. Both models support NVIDIA G-SYNC for supersmooth, tear-free gameplay.

To maintain peak performance during intense gaming sessions, the Zephyrus series incorporates an advanced cooling system that includes 2nd Gen Arc Flow Fans, with the G16 benefiting from vapor chambers and the G14 utilizing robust heat pipes. With weights of just 1.5kg for the G14 and 1.85kg for the G16, alongside maximum thicknesses of 1.59cm and 1.49cm, these ultrathin laptops excel in portability. They also feature Slash Lighting and are available in stylish Platinum White and Eclipse Gray color options, making a bold visual statement.

Moreover, the Zephyrus G14 is a Copilot+ PC, reflecting ROG’s commitment to integrating AI-enabled experiences that enhance multitasking and gaming support. This includes tools like NVIDIA DLSS for enhanced gaming performance. With ample I/O support, including DisplayPort 2.1 and 100W power delivery via USB-C, the ROG Zephyrus G14/G16 are powerful and versatile, making them ideal companions for gamers and creators alike.

ROG Flow Z13: The Game-Changer in 2-in-1 Gaming

The 2025 ROG Flow Z13 is a versatile 2-in-1 gaming tablet that combines portability with superior performance. It is built on the brand-new, ultra-powerful AMD Ryzen AI Max+ 395 with Radeon 8060S graphics, which integrates a desktop-class CPU, RDNA 3.5 GPU, and dedicated NPU into a single die. With 50 TOPS of total NPU compute power, the Flow Z13 is also a capable AI PC, delivering an enhanced Copilot+ PC experience thanks to its advanced NPU cores. This innovative chiplet-based design delivers outstanding performance and power efficiency, making it ideal for the compact 13-inch tablet form factor. With support for unified memory architecture, gamers can expect high-speed access for both CPU and GPU needs, enhancing performance and responsiveness.

The Z13 features a 2.5K ROG Nebula 180Hz touchscreen display with Pantone validation and 100% DCI-P3 color coverage, bringing vibrant and accurate visuals to life. Crafted from a durable CNC aluminum unibody chassis, it weighs just over a typical tablet and includes a 170° kickstand, providing versatile usage options. With a 70 Wh battery offering up to 10 hours of usage, the Flow Z13 is designed for both gaming and productivity on the go.

Cooling is supported by a revamped stainless steel vapor chamber and 2nd Gen Arc Flow Fans™, ensuring incredibly quiet operation even under full load. Additionally, the Flow Z13 features the new ROG Command Center for quick access to frequently used system functions, along with a large touchpad and keycaps, making it an exceptional device for both work and play.

2025 ROG XG Mobile: More Than Graphics, Less to Carry

The 2025 ROG XG Mobile transcends conventional gaming accessories, featuring a next-gen NVIDIA GeForce RTX 5090 Laptop GPU and pioneering Thunderbolt™ 5 connectivity. This external graphics card is designed for peak performance and exceptional portability, surpassing all previous generations with its compact size. Its innovative design features a striking new outlook, bringing a fresh vibe to any gaming setup while making it an ideal companion for gamers on the move.

Equipped with a redesigned vapor chamber, the 2025 ROG XG Mobile offers 150% more cooling surface area than standard heatpipe designs, effectively managing heat while keeping noise levels to a minimum. Additionally, the new active bridge rectifier MOSFETs make it the smallest and lightest external GPU ROG has ever produced, enhancing its portability without sacrificing performance.

Connectivity is at the forefront with an array of options, including HDMI 2.1, DisplayPort 2.1, dual USB 3.2 Gen2 Type-A ports, and an SD card reader – all accessible through a single Thunderbolt 5 connection. The XG Mobile also features customizable operating modes and full Aura Sync support, allowing users to personalize the RGB lighting that shines through its semi-transparent case. With the 2025 ROG XG Mobile, gamers can experience flagship performance without the bulk, redefining the possibilities of portable gaming solutions.

ROG G700 Series Desktops: Built for Performance and Flexibility

The 2025 ROG Strix G700 series desktops are built from the ground up for gaming, powered by AMD Ryzen 7 9800X3D or Intel Core Ultra 9 processor 285K and paired with NVIDIA GeForce RTX 5090 GPUs for a top-tier gaming experience. The Intel-powered G700 features the PRIME B860M-A-AX6-II motherboard, while the AMD-equipped G700 carries the ASUS PRIME B650M-A AX6 II. Both support up to 64 GB of DDR5 RAM, with speeds rising to 6000MHz, and high-speed PCIe Gen 5 storage, ensuring exceptional performance and responsiveness.

Engineered for durability, the G700 series includes both air- and water-cooling configurations, utilizing a quad-fan system to optimize airflow. Tool-less access from the side and front panels allows for painless upgrades, while standard-sized components prolong the lifespan of the chassis and simplify maintenance.

The G700 series aesthetic includes a large, seamless glass front panel to minimize gaps and joints for a sleek, sophisticated look. ROG’s signature “slash” design accents the front panel, while strategically placed RGB lighting adds a dimensional effect. Aura Sync support further enhances the visual impact, allowing for a cohesive gaming setup with other ROG peripherals. Dust filters on the top and bottom panels help maintain internal cleanliness, ensuring consistent peak performance.

With a focus on high-quality components designed by ROG, the G700 series delivers an exceptional gaming experience, providing gamers with both performance and flexibility in a beautifully designed chassis.

ROG NUC (2025): Compact Powerhouse for Uncompromising Gamers

The ROG NUC (2025) redefines compact gaming technology with up to Intel Core Ultra 9 processor 265H and NVIDIA GeForce RTX 5080 Laptop GPU, complete with ray tracing and the latest NVIDIA DLSS technologies for increased performance and stunning visuals. This cutting-edge mini-PC delivers exceptional performance and AI-boosted efficiency, enabling multitasking and smooth gameplay in demanding AAA titles. With the advanced Intel processors, gamers can expect remarkable responsiveness and breathtaking visuals that fully immerse them in their favorite experiences.

This mini-PC is ideal for streamers and game creators, effortlessly tackling AI-intensive tasks such as real-time video rendering and content creation. Extensive connectivity options, including Thunderbolt™ 4, Intel Killer™ Wi-Fi 7, Bluetooth® 5.4, and high-speed Ethernet, help ensure low-latency gaming and rapid data processing, allowing users to stay ahead of the competition.

The compact 3L ROG NUC (2025) is engineered for gamers seeking high performance with minimal distraction. Designed for easy upgrades to memory and storage, it also features advanced thermal management to handle the most intense gaming sessions. With three fans and a dual Vapor Chamber, it effectively dissipates heat, maintaining cool and quiet operation for sustained peak performance. This efficient cooling system ensures uninterrupted focus, letting users enjoy seamless gaming without compromise, while its adaptable design makes it an optimal fit in any gaming or streaming setup.

Customizable ARGB lighting enhances the aesthetic appeal, letting users personalize their rigs with Aura Sync and Armory Crate to create a truly unique gaming environment. The ROG NUC (2025) effortlessly combines advanced performance with a sleek design, making it the ultimate choice for gamers who seek uncompromising power and style.

ROG Swift OLED PG27UCDM: Built for Next-gen Gaming

The ROG Swift OLED PG27UCDM is the world’s first 27-inch 4K OLED gaming monitor, featuring an ultrafast 240Hz refresh rate and a 0.03ms response time. Leveraging the latest ROG 4th-gen QD-OLED technology, it offers an impressive 166ppi pixel density for ultra-sharp images and text. OLED Anti-Flicker 2.0 reduces onscreen flicker by up to 20% over the previous generation using a luminance compensation algorithm, ensuring more uniform visuals without sacrificing input lag or refresh rates.

The Swift OLED PG27UCDM features extensive connectivity options, including DisplayPort 2.1a UHBR20 with full 80Gbps bandwidth without compression, designed to support next-gen GPUs. It also includes HDMI 2.1, a USB hub, and USB-C with 90W power delivery for seamless integration.

The new ROG OLED Care Pro technology features an advanced Neo Proximity Sensor that uses wavelength detection to accurately measure the user’s distance to determine usage time without interference from ambient light or color. Users can personalize the detection distance, prompting the monitor to automatically switch to a black screen when the user steps away, reducing the risk of OLED burn-in. Combined with a three-year warranty, the PG27UCDM offers peace of mind for users.

The monitor also supports Dolby Vision® HDR and HDR10, which can be easily adjusted via the OSD menu to enhance the viewing experience for various types of content. To further optimize the user experience, the ROG DisplayWidget Center software simplifies adjustments to display settings and OLED Care features, provides firmware update notifications with a direct update option, and enables users to import or export display configurations for sharing.

The ROG Swift OLED PG27UCDM sets a new standard in gaming visuals, combining cutting-edge technology, advanced features, and user-friendly software to elevate the gaming experience.

ROG Rapture GT-BE19000AI: The World’s First Wi-Fi 7 AI Gaming Router with Built-in NPU

The ROG Rapture GT-BE19000AI is a groundbreaking Wi-Fi 7 AI gaming router with a built-in NPU, offering advanced capabilities to elevate gaming and day-to-day network performance. Its powerful tri-core design drives various AI enhancements like game acceleration, energy saving, network security and privacy, as well as network scanning and insights – all to optimize the overall network experience.

The AI energy-saving feature utilizes a ‘Big-Small Architecture,’ where the CPU and NPU work together to enable “performance mode” with full power when multiple devices are connected, while the MCU seamlessly switches to power-saving mode during inactivity, achieving up to 46%[i] energy savings.

The Rapture GT-BE19000AI introduces the new Triple-Level Game Acceleration with the ROG AI Game Booster, which intelligently calculates the fastest path to game servers, reduces ping by 34%1, and supports up to 3,000 game titles. Additionally, Adaptive QoS 2.0 allows users to set customized priorities for different workflows, such as allocating 80% bandwidth for gaming and 20% for streaming, ensuring optimal performance for versatile network scenarios.

For enhanced stability, the Rapture GT-BE19000AI boasts an advanced Wireless Insight panel, providing users with connection status for each device and valuable RF Scan data, such as microwave interference. It incorporates intelligent blockers to eliminate disruptive ads and trackers, while powerful on-device NPU processing ensures data remains local and secure, improving privacy and performance.

The ROG Rapture GT-BE19000AI is a high-performance tri-band Wi-Fi 7 router designed to deliver up to 19,000 Mbps with 320 MHz channel support, covering up to 3,500 sq. ft., and supporting dual 10G ports with up to 31G LAN/WAN capacity. With 4GB DDR4 RAM and 32GB eMMC flash memory, it offers double the performance of the standard GT-BE19000. Advanced features like Guest Network Pro, AiProtection Pro, and VPN support make it ideal for gaming and high-demand networking.