Category Archives: Business

2024: A Year of Transformation and Growth in Indian Real Estate

January 3, 2025  Delhi NCR, India

The Indian real estate sector in 2024 showcased resilience, innovation, and a redefinition of luxury and sustainability. Both residential and commercial spaces witnessed transformative growth, underpinned by infrastructure advancements, rising buyer aspirations, and increasing investments in Tier 1 and Tier 2 cities.

From the bustling markets of Delhi-NCR to the serene landscapes of Tier 2 cities like Solan and Dehradun, industry leaders share their reflections on the milestones of 2024 and their vision for the road ahead.

Luxury Residential: A New Standard of Living

The demand for premium homes in 2024 saw a 20% increase in key markets such as Delhi-NCR, driven by infrastructure projects like the Noida International Airport and the expanding aspirations of homebuyers.

Yukti Nagpal, Director, Gulshan Group, highlighted, “The year 2024 has been a defining chapter for the real estate sector, marked by unparalleled growth and unwavering resilience. Leading this evolution, the Delhi-NCR region emerged as the epicenter of demand for premium residential spaces, a trend shaped by transformative infrastructure milestones like the Noida International Airport and the rising aspirations of modern, discerning households.”

At Gulshan Group, 2024 also marked the delivery of Gulshan Dynasty, a true epitome of luxury and refined living. Gulshan Dynasty stands as a testament to our unwavering commitment to delivering spaces that not only meet but exceed the expectations of modern homebuyers—spaces that blend opulent design, timeless aesthetics, and impeccable craftsmanship.”

She further added, “Looking ahead to 2025, we anticipate an even greater shift towards convenience-driven luxury, particularly in the hospitality sector. Today’s discerning audience seeks holistic experiences that combine comfort and intuitive services. Convenience is the new luxury—a trend that underscores a desire for effortless living amidst the hustle and bustle of modern life.”

Rajjath Goel, Managing Director, MRG Group further said, “2024 has been a year of growth for the luxury residential sector, with Gurugram continuing to attract demand driven by both high-net-worth individuals and professionals seeking world-class living. The focus has been on delivering premium homes that combine elegant design, cutting-edge amenities, and sustainability. As we look to 2025, the emphasis will be on expanding luxury offerings to meet the evolving needs of sophisticated homebuyers. With an emphasis on quality and innovation, the sector is poised to redefine modern living and create spaces that cater to the aspirations of the next generation of residents.”

Commercial Real Estate: A Growth Catalyst

The commercial real estate market in India flourished in 2024, with Grade-A office space absorption crossing 52 million sq. ft., reflecting a 15% year-on-year growth. Gurugram led the way, powered by its robust connectivity and strategic developments like the Dwarka Expressway.

Harinder Singh Hora, Founder and Chairman, Reach Group, stated, “In 2024, the Indian real estate sector experienced significant growth, with commercial real estate leading the way. Demand for Grade-A office spaces grew by nearly 15%, driven by business expansions and a notable increase in interest from Global Capability Centers (GCCs) and flex office operators. Gurugram reaffirmed its status as a top commercial hub, attracting dozens of multinational corporations and thousands of professionals.”

He elaborated further, “The city’s strategic location, seamless connectivity, and infrastructure upgrades—such as the nearly 30 km-long Dwarka Expressway—made it a magnet for global investors and retail brands. This influx boosted both retail and office space absorption by approximately 20%. As we look ahead to 2025, Gurugram is set for even greater growth, with ongoing infrastructure developments and rising demand cementing its position as a preferred destination for commercial real estate in India.”

Noida also emerged as a focal point for premium office and retail spaces.

Amish Bhutani, Managing Director, Group 108, noted, “The year 2024 witnessed the real estate sector transforming comprehensively. The year specifically marked a milestone for Noida and Greater Noida’s commercial real estate, especially along the Noida-Greater Noida Expressway, where demand for premium office and retail spaces surged.”

He added, “This growth was driven by the increasing presence of IT/ITES and global corporations seeking to establish a foothold in the region. The expressway’s enhanced connectivity, combined with the upcoming Noida International Airport, has significantly boosted the area’s appeal. Amid this growth, the demand for office and retail development would increase exponentially. As we look to 2025, the region’s commercial real estate market will continue to thrive, driven by infrastructure advancements and a growing global business presence.”

Tier 2 Cities: The Emerging Real Estate Frontiers

Tier 2 cities such as Chandigarh, Dehradun, and Solan carved their space in the real estate sector, particularly in the luxury residential segment, which recorded a 25% rise in demand. Buyers were increasingly drawn to integrated developments, sustainability, and wellness-focused living.

Manit Sethi, Director, Excentia Infra, reflected, “2024 has been a landmark year for the residential real estate market, with luxury and high-end residential projects seeing a significant rise in demand, especially in Tier 2 cities. The focus on integrated townships, sustainability, and wellness-driven homes has captured the attention of homebuyers looking for a blend of comfort and functionality.”

He continued, “Cities like Dehradun are rapidly emerging as luxury housing destinations. Amid the city’s evolving infrastructure and increasing demand for modern living spaces, we anticipate an even more robust growth in 2025. The emphasis will shift towards eco-friendly developments and tech-enabled homes that offer enhanced convenience and energy efficiency.”

Prateek Mittal, Executive Director, Sushma Group, added, “This year underscored the resilience and potential of the real estate market across key regions like Chandigarh-Tricity, Ludhiana, Kasauli, Solan, and beyond. At Sushma Group, we have been at the forefront of sustainable and integrated developments, fostering spaces that enhance lives.”

He further remarked, “As we move forward, we aim to harness technology and sustainable practices to create future-ready projects that inspire confidence and redefine urban living.”

Furthermore, Mukul Bansal, Managing Director, Motiaz Group said, “2024 has been a transformative year for the real estate industry. At Motiaz Group, we embraced innovation, prioritizing customer-centric developments that align with changing market demands. As we step into the new year, our commitment remains unwavering—to deliver excellence, create value, and redefine the benchmarks of quality and trust in the real estate sector.”

Tejpreet Singh Gill, Managing Director, Gillco Group, “2024 marked a year of growth and innovation for Gillco Group. We focused on delivering homes and commercial spaces that resonate with the aspirations of our customers while maintaining the highest standards of quality. Looking ahead, we are committed to driving excellence, strengthening our community-centric approach, and shaping the future of real estate in the region with integrity and vision.”

TVS Motor Company’s Sales Grow By 7 Percent in December 2024

Jan 03, 2025  Bengaluru, India

Q3 sales growth at 10% Exports grew by 22% in December 2024

TVS Motor Company recorded monthly sales of 321,687 units in December 2024 with a growth of 7% as against 301,898 units in the month of December 2023.

Two-Wheeler
Total two-wheelers registered a growth of 8% with sales increasing from 290,064 units in December 2023 to 312,002 units in December 2024. Domestic two-wheeler registered 215,075 units in December 2024 as against 214,988 units in December 2023.

Motorcycle registered sales of 144,811 units in December 2024 as against 148,049 units in December 2023. Scooter registered a growth of 30% with sales increasing from 103,167 units in December 2023 to 133,919 units in December 2024.

Electric Vehicle
The Company sold 20,171 units in December 2024 as against 11,288 units in December 2023, registering a growth of 79%.

International Business
The Company’s total exports grew by 22% increasing from 85,391 units registered in December 2023 to 104,393 units in December 2024. Two-wheeler exports registered a growth of 29% with sales increasing from 75,076 units registered in December 2023 to 96,927 units in December 2024.

Three-Wheeler
Three-wheeler of the Company registered sales of 9,685 units in December 2024 as against 11,834 units in December 2023.

Third Quarter Sales Performance
During the third quarter of the current financial year, two-wheelers posted a robust growth of 11% with sales of 11.8 lakh units as against sales of 10.6 lakh units in the third quarter of FY 23-24. Three-wheeler of the Company registered sales of 0.29 lakh units in the third quarter of the current year as against 0.38 lakh units in the third quarter of FY 23-24. Two-wheeler sales include EV sales of 0.76 lakh units in the third quarter of FY 24-25 as against 0.48 lakh units in the third quarter of FY 23-24 with a growth of 57%.

OPPO India highlights the essence of Reno Series with ‘Live in the Moment’ campaign featuring Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina

National, January 2025: OPPO India today unveiled its latest campaign, ‘Live in the Moment’, featuring Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina, to spotlight the true essence of the Reno Series. The campaign highlights how Reno is not just a smartphone, but an extension of your life, encouraging you to fully engage in experiences, rather than just capturing them. The brand film features the highly-anticipated Reno13 Series, set to launch in India on January 9, 2025.

Launched across the social media platforms of OPPO India and OTT networks, the film opens with the trio in their office, wrapping up a highly intense yet successful meeting. As they step out, a boy’s ‘Live it Abhi’ t-shirt catches their eye – igniting a spontaneous journey of unforgettable moments. From a carefree road trip to beachside football and vibrant party scenes, the AI-powered camera of the Reno13 Series captures it all, bringing to life the spirit of ‘NOW’ and celebrating the beauty of living in the moment.

Commenting on the campaign, Sushant Vasishta, Head of Digital Marketing, OPPO India, said, “At OPPO India, we believe life is about enjoying every moment, big or small. Through the ‘Live in The Moment’ campaign, we celebrate the vibrant spirit of today’s youth who embrace every moment with passion, energy, and authenticity – perfectly embodied by Siddhant, Ishaan, and Vedang. The film also features our upcoming Reno13 Series, which brings flagship-level AI technology to elevate camera experience and performance, empowering users to immerse in their moments and effortlessly capture lasting memories.”

The Reno13 Series brings OPPO’s advanced AI features in imaging and productivity, delivering comprehensive AI capabilities within its price range. The Reno13 Series packs a full stack of OPPO’s AI Imaging advancements such as AI Livephoto, AI Clarity Enhancer, AI Unblur, AI Reflection Remover and AI Eraser 2.0 that bring professional photo-editing into the hands of everyday users.

Siddhant Chaturvedi added, “A smartphone isn’t just a tool; it’s a partner that empowers us to live boldly and capture life in all its vibrancy. The Reno Series stands out by enabling us to experience the world as it is—unfiltered and dynamic—while seamlessly enhancing our productivity and creativity. It’s a reminder that technology, when done right, doesn’t just keep up with our lives; it enriches them.”

Sharing his experience, Ishaan Khatter said, “We often get so focused on planning for the future that we forget to appreciate the present. Through OPPO India’s ‘Live in the Moment’ campaign, I am reminded of the value of embracing life’s real, authentic experiences and living in the now. We put the upcoming Reno13 Series to test during the shoot and the pictures speak about the remarkable capabilities of the phone.”

Vedang Raina commented, “Today’s young generation seeks technology that enhances their experiences, not interrupts them. We are all looking for gadgets that seamlessly fit into our lives, making everything smoother and more enjoyable. The Reno13 Series, with its AI-powered features, aims to elevate every moment.”

With nearly 100 million devices sold globally, the Reno Series has become a daily companion for users across 60 countries. The series has consistently set itself apart by delivering flagship-level photography capabilities in its price segment. The Reno Series combines the OPPO AI-powered photography and productivity features, an advanced camera system, and long-lasting performance to enhance your everyday experience.

Super Crop Safe Ltd. Unveils Innovative Super Gold WP+ Bio-Fertilizer for Sustainable Farming

Jan 03, 2025  Ahmedabad, India

Super Crop Safe Ltd., a leading agrochemical and biotechnology company, has announced the launch of its groundbreaking product, Super Gold WP+, a unique combination of inoculant mycorrhiza and other essential nutrients. This innovative solution is designed to revolutionize farming practices by significantly reducing the consumption of chemical fertilizers like urea and DAP while enhancing crop productivity.

Super Bio – fertilizers for super crop

Super Crop Safe Ltd., headquartered in Ahmedabad, Gujarat, has been a trusted name in manufacturing and supplying high-quality insecticides, fungicides, and agrochemicals for over 15 years. Known for its eco-friendly biological and herbal products, the company has established a strong presence across Gujarat, Rajasthan, Punjab, Haryana, Madhya Pradesh, Maharashtra, and Chhattisgarh.

Signify Introduces Philips VitaUp in India: Revolutionizing Personal Well-being Through Light

Signify, the world leader in lighting, announced the launch of its revolutionary product, Philips VitaUp, in India. This innovative product is designed to support personal well-being by providing a low-intensity dose of UVB over a long period in an indoor setting.

Signify introduces Philips VitaUp in India

Philips VitaUp aims to enhance overall health and well-being by promoting strong bones and teeth, supporting immune function, improving mood and overall cognitive functions. The importance of creating healthy indoor environments has become increasingly clear as today people are spending most of their time indoors. Philips VitaUp addresses this need by utilizing light to induce the production of Vitamin D, promoting overall health and well-being.

Philips VitaUp Powerbalance

Research indicates that approximately 50% of the global population suffers from Vitamin D insufficiency, a concern exacerbated by modern lifestyles that limit exposure to natural sunlight. A study conducted in Sunderland, using similar technology, demonstrated the effectiveness of low-intensity UVB exposure in boosting Vitamin D levels. This research, along with internal data from outdoor exposure studies and VitaUp demonstration rooms, supports the efficacy of Philips VitaUp in providing a safe and effective daily dose of UVB, equivalent to a 15-minute walk at noon, two to three times a week.

Philips VitaUp’s benefits extend beyond physical health, providing a low-intensity dose of UVB, supporting emotional well-being as well. It also features an integrated proximity sensor and an inbuilt 8-hour timer for safety and convenience, making it user-friendly and easy to use.

Mr. Munish Peshin, Head of Offer Management, Professional Business, Signify Geater India, said, “We are excited to introduce Philips VitaUp to our customers in India. This product is a result of extensive research and development, aiming to bring the benefits of natural sunlight indoors. With its MasterConnect compatibility and simple design, Philips VitaUp enables daily UVB dose throughout the darker months of the year, enhancing overall wellbeing and productivity.”

Furthermore, Philips VitaUp is designed for optimal lifetime with thermal protection. This ensures that the product is durable and reliable, providing long-term benefits to users. In terms of integration and control, Philips VitaUp stands out with its seamless compatibility. It features a Zhaga LEX-M form factor, compatible with SNS accessories, and DALI and MasterConnect compatibility through an isolated port. It also includes selected diagnostics for operation time and fault detection, ensuring seamless integration and control. The introduction of Philips VitaUp aligns with Signify’s commitment to enhancing life with light in line with the brand vision of #BrighterLivesBetterWorld. It represents another significant milestone in our ongoing mission to deliver innovative, sustainable, and human-centric lighting solutions in India.

Greater Mumbai’s Largest Hospital Network – Fortis Hospitals Mumbai Rolls Out FirstCallFortis Campaign

The ‘#FirstCallFortis’ campaign by Fortis Hospitals Mumbai is an impactful initiative aimed at emphasizing the healthcare providers commitment to offering gold-standard emergency care. Through this campaign, Fortis Hospitals Mumbai engage with Mumbaikars to address a crucial challenge: the lack of easily accessible emergency contact numbers during critical medical situations. By highlighting the ease of dialing 022-4111 4111, the campaign ensures that in case of an emergency, individuals can connect with Fortis’ emergency care unit that offers swift, expert care across its extensive network of hospitals in the Mumbai Metropolitan Region.

FirstCallFortis campaign

The campaign takes a slice-of-life, insight-based approach, tapping into the everyday reality that, in emergencies, most individuals do not have access to emergency numbers at their fingertips. The messaging highlights the importance of minimizing delays in receiving medical attention, which can significantly improve patient outcomes.

The campaign spans diverse platforms, including digital ads, along with social media, cinemas (Pushpa 2 screens), and OOH (hoardings, lit boards & pole kiosks)—the healthcare provider reinforces its reputation as the largest and most comprehensive level 1 trauma care network in the city.

The brand’s approach goes beyond just providing medical services; it is focused on building trust among Mumbaikars, ensuring they know exactly where to turn when faced with a medical emergency. By using innovative tools to ensure the message reaches Mumbaikar’s of all ages, Fortis has introduced CGI-based digital ads, a first in the Indian healthcare segment! In addition to digital engagement, the campaign takes a community-centered approach, through skits, plays, scenario-based demonstrations, and live interactions. These initiatives bring the emergency helpline (022-4111 4111) and Fortis’ emergency services directly to the community, highlighting Fortis’ expertise in Level 1 trauma management, comprehensive critical care facilities, and robust ambulatory network.

Straight-to-the-heart engagement with the community is a key aspect of the campaign’s success, and Fortis is taking this message to places where people gather and engage daily. In the coming weeks, the brand will connect with communities at schools, colleges, workplaces, places of worship, gyms, recreational centers, parks, housing societies, bus depots, and railway stations. The focus on emergency preparedness through these efforts reinforces Fortis’ commitment to not just treat, but to proactively support the health and safety of Mumbai’s residents.

Talking about the launch, Dr S. Narayani, Business Head-Fortis Hospitals Maharashtra, said, “Through the #FirstCallFortis campaign, we are showcasing not just our capabilities of being the largest emergency-prepared healthcare network in Greater Mumbai, but also the convenience of reaching out to us with an easy-to-remember number in time of a medical emergency. With an expansive network of four state-of-the-art hospitals across the metropolitan region, we are prepared to tackle emergencies of all nature, this integrated campaign hopes to get 022-4111 4111 on the speed dial of all Mumbaikars. This campaign is our promise to Mumbaikars that medical aid is just a call away.”

The campaign’s integrated approach, which spans across multiple touchpoints, aims to reach 10lakh+ households by World Health Day on April 7th, 2025. The focus will be on spreading the critical message of emergency preparedness, making sure that every Mumbaikar knows the importance of being prepared and has the right number at hand when every second counts.

LG Reveals Multifunctional 3-in-1 Projector Combining Lighting and Speaker at CES 2025

SEOUL, Jan. 3, 2025 — LG Electronics (LG) is reinforcing its reputation as a top provider of lifestyle projectors with the introduction of two brand-new models at CES 2025. Raising the bar for the lifestyle projector category, LG’s “new-concept” models are designed to deliver maximum space efficiency. The CES Innovation Award-winning PF600U is a versatile device that seamlessly combines a projector with a Bluetooth speaker and LED mood lamp, while the CineBeam S (model PU615U) has the distinction of being LG’s smallest-ever 4K Ultra Short Throw (UST) projector. Worthy successors to 2024’s popular LG CineBeam Q, the innovative, new models boast exceptional picture quality, design and ease-of-use; making them the ideal lifestyle companions for modern consumers.

PF600U: A Versatile 3-in-1 Lifestyle Companion for Everyday Spaces

The groundbreaking PF600U, a CES Innovation Award honoree, transforms living spaces with its multifunctionality. Serving as a projector, Bluetooth speaker and LED mood lamp, it can tailor any room’s ambiance to the user’s preferences. Whether enjoying a private theater, soothing visuals or a mood-lit listening session, it effortlessly curates a distinctive experience that enriches the moment.

Inspired by a floor lamp, the stand-pole design ensures intuitive usability and effortless integration into any space. It features FHD (1,920 x 1,080) resolution, 300 ANSI lumens of brightness and seamless OTT streaming via LG webOS for premium entertainment. Its stereo speakers with passive radiators offer rich and immersive sound, while the LED mood lamp enhances ambiance with nine colors and five brightness levels. Courtesy of its 110-degree tilting head and auto screen adjustment function, the extremely versatile companion supports a wide range of activities, from solo movie nights to immersive music sessions with friends.

CineBeam S: Compact 4K UST Projector Creates Freedom for Interior Design

The CineBeam S is LG’s smallest 4K UST projector, combining premium image quality with a sleek, compact and lightweight design that enables exceptional portability. Despite its compact size, it delivers stunning 4K UHD (3,840 x 2,160) resolution and 500 ANSI lumens of brightness, producing vivid, lifelike visuals with 154 percent coverage of the DCI-P3 color space. Its ultra-short throw capability projects images ranging from 40- to 100-inches with just a few inches of wall clearance, maximizing space utilization without compromising on immersion.

Featuring a minimalistic metallic finish, the CineBeam S blends effortlessly into modern interiors while its rich and immersive sound comes courtesy of its built-in stereo sound system with Dolby Atmos. Powered by LG webOS, it provides easy access to popular streaming platforms. Intuitive features, such as Auto Screen Adjustment, Wall Color Adjustment and Screen Scaling/Shifting, ensure stress-free setup and optimal screen alignment, adapting to various room configurations and wall surfaces.

“With the PF600U’s 3-in-1 versatility and the CineBeam S’s compact, ultra-short throw design, LG is setting a new standard for lifestyle projectors that cater to diverse spaces and user demands,” said YS Lee, vice president and head of the IT Business Unit, LG Media Entertainment Solution Company. “LG is dedicated to delivering versatile projectors that adapt to different moods and lifestyles while seamlessly integrating into various environments, elevating the everyday experiences of modern users.”

JBVNL appoints REPL for Comprehensive GIS-Based Asset Mapping and Consumer Indexing Project in Jharkhand

Delhi/Ranchi, 03rd January 2025: Jharkhand Bijli Vitran Nigam Limited (JBVNL) has appointed REPL (Rudrabhishek Enterprises Limited) to execute a wide-range of GIS project. It involves consumer indexing, GIS-based asset mapping, creation/upgradation of GIS databases and applications. The project is spanning in five years i.e. two years of implementation and three years of Facility Management Services. It aims to integrate advanced GIS technology into JBVNL’s operations.

The initiative is a part of the Revamped Distribution Sector Scheme (RDSS), launched by the Ministry of Power, Government of India, with a vision to enhance the quality, reliability and affordability of power supply to consumers.

REPL will undertake a comprehensive turnkey approach for JBVNL, encompassing field surveys, mapping of electrical assets and consumer properties across various voltage levels, migrating existing data to a cloud platform, and deploying enterprise-grade GIS software. The project scope includes preparing a baseline data system for the distribution network and implementing solutions to facilitate improved meter reading, billing and energy audits. This will ultimately be modernizing and enhancing JBVNL’s infrastructure and service delivery through smarter network management and streamlined technological integration.

Mr. Pradeep Misra, CMD-REPL said, “This project is a testimony to our capabilities in delivering cutting-edge GIS solutions and robust digital infrastructure. This project will enhance the reliability and efficiency of the power distribution network. We are committed to support JBVNL in achieving this objective of power services to consumers across Jharkhand.”

Mr. Prabhakar Kumar, Urban & Infra Head – REPL added, “This project ensures accurate consumer data management, reduces power outages, and minimizes energy losses through better infrastructure planning and maintenance. By enabling real-time monitoring and quicker fault resolution, it improves service quality and accountability. Additionally, it supports equitable power supply, contributing to the socio-economic development of Jharkhand by fostering transparency and better governance in the electricity sector.”

REPL has a proven track record in executing high-impact projects under Government of India initiatives, providing consultancy services in flagship programs such as Smart Cities, AMRUT, Jal Jeevan Mission, PMAY, and Skill India at multiple locations. Indicative projects are GIS based Master Plans, Functional Plan on Education & Skill Development, Development Plan for Outer Ring Road and GIS based property tax register.

Bon Mama Opens at Reach 3Roads, Redefining Gurugram’s Culinary Scene

Reach 3Roads, one of Gurugram’s most sought-after retail and lifestyle hubs, has added another feather to its cap with the launch of Bon Mama, a premium dining experience located on the center’s second floor. This exciting addition enriches the area’s culinary scene with a fusion of Indian and continental flavors, an inviting ambiance, and top-notch service.

 Bon Mama’s menu promises to be a gastronomic delight, offering an array of options tailored to diverse palates. Guests can savor soups, salads, chaats, and kebabs, or indulge in signature sizzlers like Stuffed Cottage Cheese Steak and Roast Leg of Chicken. For comfort food enthusiasts, there’s an extensive selection of burgers, pastas, and pizzas, along with timeless North Indian classics. To conclude the meal, dessert lovers can enjoy Nutmeggy Pancakes, rich mousse, or brownies with ice cream. A curated list of mocktails, smoothies, and hot and cold beverages ensures there’s something for everyone.

 The arrival of Bon Mama reinforces Reach 3Roads’ position as a premier culinary destination, expanding its portfolio of diverse dining experiences and appealing to both food aficionados and families looking for memorable outings.

 Nandini Taneja, Regional Director – Leasing, Reach Group, shared her thoughts: “We’re delighted to welcome Bon Mama to Reach 3Roads. Our goal is to consistently offer visitors a diverse and memorable experience, and Bon Mama perfectly embodies this vision. Its unique menu and inviting atmosphere will undoubtedly resonate with food lovers and families looking for something special.”

 Harneek Singh, Director, Bon Mama, added: “The launch of Bon Mama at Reach 3Roads is an exciting chapter for us. Our philosophy has always been about crafting dining experiences where exceptional cuisine meets heartfelt hospitality.”

 Furthermore, Harmeek Singh, Director, Bon Mama, said: “We’re excited to bring this vision to life here, offering a space where casual meals and cherished moments blend seamlessly.”

 Reach Group has been a trusted force in real estate for more than a decade. We hold a portfolio comprising various successful projects. Trusted by some of the world’s most recognizable brands, we are committed to delivering exceptional spaces that inspire, empower, and contribute to a better future.

AlphaVector’s Ninety One Cycles Crosses 3 Million Bicycle Sales, announces foray into growing Electric vehicle segment with low speed Electric Two Wheelers

Mumbai, 2nd January 2025 – AlphaVector’s (India) Pvt. Ltd. brand Ninety One Cycles, has crossed a milestone of selling 3 million bicycles including selling a record 440,000 units sale in the calendar year 2024. The company witnessed sales growth in excess of 100% in markets like Uttar Pradesh, Bihar, Chattisgarh, Orissa and Jharkhand where demand for reliable and aspirational mobility is on the rise. Riding on this growing demand and strong customer base, AlphaVector will also be foraying into the growing Electric Vehicle (EV) segment with low speed electric two Wheelers.

AlphaVector’s Ninety One has rapidly grown into one of India’s leading active lifestyle and mobility brands. Ninety One bicycles are particularly popular in states like Maharashtra, Gujarat, Uttar Pradesh, Tamil Nadu, and Karnataka, where cycling is increasingly embraced for both fitness, and daily commuting. The brand’s diverse product portfolio including mountain bikes, fat tyre bikes, hybrid bikes, and electric bicycles (e-cycles) catering to a broad demographic, ranging from urban youth and fitness enthusiasts to rural commuters and eco-conscious families. The company’s focus on cutting-edge design, superior engineering, and affordability has resonated strongly with consumers, particularly in Tier 2, 3, and 4 cities.

Mr. Sachin Chopra, Co-founder & CEO of AlphaVector (India) Pvt. Ltd. stated, “Achieving the milestone of 3 million bicycles sold is a proud and humbling moment for us at AlphaVector. This achievement underscores the trust and confidence our customers place in Ninety One and reflects our unwavering commitment to delivering exceptional mobility solutions. With a steadfast focus on superior design, advanced engineering, and affordability, we are excited about augmenting our customer offering with the foray into the low speed two-wheeler segment. As we forge ahead, we are driven by a vision to revolutionize mobility through innovation and lead the charge in the electric mobility space.”

Ninety One’s strategic entry into the low speed electric two-wheeler (e-scooter) market underscores its commitment to addressing the evolving mobility needs of its existing customer base. While AlphaVector has been in the electric cycle segment for the last four years, the foray into e-scooter segment will ensure affordable, innovative, and reliable personalised mobility for its consumers. AlphaVector aims to bridge the gap between conventional and electric mobility particularly in regions where infrastructure development, including electrification and road development, are making EVs a more viable transportation option. Leveraging the comparable customer segment and robust distribution network that propelled its bicycle success, the brand aims to make eco-friendly transportation accessible and aspirational for urban youth, fitness enthusiasts, and rural commuters alike. The expansion into EVs aligns with Ninety One’s mission to empower India’s diverse communities with innovative and sustainable mobility solutions, bridging the gap between conventional and electric transportation options.

The low-speed electric vehicle market in India is gaining traction, driven by growing demand for cost-effective, eco-friendly mobility solutions. With increasing infrastructure development in Tier 2, 3, and 4 cities, low-speed two-wheelers are becoming a preferred choice for short-distance commuting, combining affordability and reliability. This segment caters to a broad demographic, including urban youth, rural commuters, and eco-conscious families, seeking sustainable and aspirational transportation options.

Ninety One’s success has been fuelled by its D2C (direct to consumer) omnichannel strategy and the customer-centric 91CARES program, which ensures every purchase is seamlessly connected to 91 service through a robust network of 1,000+ retail stores across 500 cities. This unique approach guarantees personalized assembly, servicing, and post-purchase support, enhancing customer experience and satisfaction.