Category Archives: Business

BEOX Professional Makes its Mark in India with Premium Hair care Products

BEOX Professional, a renowned Brazilian brand in the hair care industry, is thrilled to announce its launch in India, bringing its premium range of salon-quality products to one of the world’s most vibrant beauty markets. By seamlessly blending cutting-edge technology with natural ingredients, BEOX Professional offers innovative solutions designed to meet the diverse requirements of various hair types, making it the preferred choice for hairstylists and beauty enthusiasts worldwide.

The debut in India highlights the cultural warmth and similarities between Brazil and India, such as shared values of celebration and beauty. Both nations boast rich traditions, diverse identities, and vibrant communities, making this launch a natural fit. BEOX sees this launch as an opportunity to build connections that foster mutual growth, reflecting the potential for collaboration between two flourishing markets.

The brand’s portfolio spans colouring, treatments, smoothening, curls, finishing, home care, and specialized products for blonde hair. Designed to address concerns like frizz control and nourishment, these solutions combine quality and sustainability to empower individuals with radiant, healthy hair.

Speaking about the launch, the head of Beox India, Mr. Huzaifa Mandsaurwala said “We are thrilled to bring BEOX Professional to India, a market that deeply values innovation and quality in hair care. As a brand recognized globally for its commitment to excellence, we are excited to offer Indian consumers and professionals access to our premium range of products. With solutions tailored to diverse hair needs, we look forward to empowering individuals across India to achieve healthier, more radiant hair while upholding sustainable practices.”

BEOX Professional not only addresses the needs of salon professionals but also provides individuals with eco-conscious, high-performance products. By prioritizing sustainable practices in product development and manufacturing, the brand aligns with the growing demand for environmentally responsible hair care solutions.

Experience the perfect harmony of innovation and nature with BEOX Professional, now available in India. Crafted for all hair types, these salon-quality products ensure flawless results every time, helping you embrace the confidence of healthy, radiant hair.

Reliance General Insurance Unveils Comprehensive Coverage with Annual Multi-Trip Rider for Frequent Travelers

Mumbai, 14th December 2024 – Reliance General Insurance is proud to announce the launch of its Annual Multi-Trip Rider, a comprehensive add-on to its popular Reliance Health Global policy. Designed to cater to frequent international travellers, the Annual Multi-Trip Rider provides extended coverage for health and travel-related emergencies across borders.

With rising global travel needs, this rider is a perfect solution for individuals who embark on multiple international trips annually. The Reliance Health Global policy ensures policyholders receive seamless healthcare, whether at home or abroad, with coverage that extends across the world.

Key Highlights of the Annual Multi-Trip Rider:

• Global Coverage: The rider offers sum insured options ranging from $1.5 million to $5 million per annum, providing robust financial protection for medical and emergency treatments during travel.
• Flexible Trip Duration: Covering trips up to 180 days per year, the rider offers flexibility in trip lengths, catering to short-term business trips as well as extended stays.
• Comprehensive Benefits: Policyholders can avail of benefits like medical evacuation, trip cancellations, loss of passport assistance, and even adventure sports coverage, ensuring peace of mind no matter the nature of the journey.
• Emergency Treatment Coverage: While the Reliance Health Global policy covers planned treatments abroad, the Annual Multi-Trip Rider enhances protection by covering emergency treatments up to USD 0.5 million. This feature ensures travellers are protected in case of sudden medical situations, providing access to immediate care across the globe.
• Seamless Claim Assistance: Through Reliance’s global network of hospitals, customers can access cashless hospitalization and assistance services worldwide, including concierge services for visa and travel arrangements.

 Speaking about the new offering, Mr. Rakesh Jain, CEO of Reliance General Insurance, said, “In today’s fast-paced world, where global travel has become an integral part of both work and leisure, ensuring comprehensive health coverage across borders is essential. The Annual Multi-Trip Rider addresses the concerns of frequent travellers by offering unparalleled protection and peace of mind, from unforeseen medical and travel emergencies no matter where their journey takes them. At Reliance, we are committed to providing innovative, customer-centric solutions that safeguard our policyholders against the uncertainties of travel and health.”

The Annual Multi-Trip Rider is a reflection of Reliance General Insurance’s ongoing commitment to providing innovative insurance solutions that align with the evolving needs of today’s global citizens. As international travel becomes increasingly integrated into both professional and personal lives, it is crucial to have a dependable safety net. This rider not only ensures access to world-class healthcare facilities but also provides a sense of security by covering a wide range of potential travel-related risks, from medical emergencies to trip interruptions. Whether it’s for business, leisure, or family, this rider is designed to offer complete peace of mind for frequent travellers.

Magicbricks Enhances Real Estate Offerings with PropViz’s 3D Immersive-Tech Solutions, Acquires Majority Stake

New Delhi, 14th December 2024: Magicbricks, India’s premier real estate platform, has unveiled an innovative suite of 3D visualization and immersive technology solutions developed by PropViz. These include virtual walkthroughs, interactive tours, smart location maps, integrated booking systems, and real-time inventory management tools.

Acquiring a majority stake in PropViz, a leader in this space through its brands BlueTickVR and Convrse Spaces, Magicbricks aims to enhance buyer engagement, streamline decision-making, and accelerate sales velocity for developers.

The acquisition complements Magicbricks’ existing developer-focused solutions including Verified Leads, Site Visits, and the iEngage platform, creating a comprehensive suite for early-stage pre-sales exposure. PropViz’s tools will allow developers to seamlessly integrate immersive experiences with real-time inventory insights, enhancing operational efficiency and marketing effectiveness.

Elaborating on the same, Sudhir Pai, CEO, Magicbricks, shared “We now offer a full suite of solutions tailor-made for both homebuyers and developers as part of our full-stack positioning. For developers, apart from our leading ad-sales solutions, we’ve launched Site Visits & Verified Leads as disruptive solutions. With PropViz, we will expand our range of solutions for developers covering the entire funnel from prelaunch to launch to sustenance selling of projects.”

Founded in 2019, PropViz has developed 125 million sq. ft. of virtual spaces, designed 1,800+ interactive spatial layouts, working with over 100 developers including Godrej, Tata, Smartworld, Kolte Patil, MyHome Constructions, to name a few. The company’s expertise spans advanced space design, Web 3.0 applications, and Artificial Intelligence-powered solutions, making it a leader in real estate tech innovation.

Adding to the same, Vikrant Singh, Founder and Director, PropViz, shared, “We are excited to join Magicbricks’ ecosystem, aligning with our vision to empower developers with cutting-edge immersive-tech & AI solutions. PropViz’s advanced 3D tools, including virtual walkthroughs and real-time inventory integration, have accelerated sales and enhanced buyer experiences for over 100 developers across the country. As part of Magicbricks, we aim to scale these innovations further, providing developers with unparalleled tools to showcase projects effectively while creating dynamic, engaging journeys for prospective homeowners.”

Ambuja Cements Launches 200 MW Solar Power in Khavda, Realizing 70% Savings on Power Costs

Ahmedabad, 13 December 2024: Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, has successfully commissioned and started power transmission from its 200 MW solar power project in Khavda . The balance 806 MW capacity from this project is at various stages of commissioning and expected to start transmitting in phases between March 2025 and June 2025. Positively impacting the the Company’s EBITDA, this development leads to an impressive 70% savings compared to current power cost.

Mr. Ajay Kapur, CEO – Cement Business, Adani Group said, “Growing responsibly and sustainably is fundamental to our ESG excellence journey as we are proudly committed to achieving Net Zero emissions by 2050. This is the first phase of our 1 GW Renewable Power Project in our efforts to decarbonize the value chain. We aim to power 60% of our total energy consumption from green power sources by FY’28. This helps us in reducing our overall cost and delivering strong value to our stakeholders. Our sustainability principles are integrated into all aspects of our business and reflect our forward-thinking vision.”

The Company has received standing clearance for its 200 MW Solar Power Project from the Western Regional Load Dispatch Centre (WRLDC), effective 12th December 2024. This first phase of its ambitious Green Energy Project, paves the way for further value unlocking for the Company’s Rs. 10,000 Cr investment towards green power – 1 GW of Renewable Energy, including Solar and Wind, along with 376 MW of Waste Heat Recovery Systems (WHRS).

Of the remaining 806 MW capacity from this project, 156 MW of Wind Power from Khavda and a further 300 MW Solar Power from Rajasthan are expected to be comissioned by March 2025 in phases. The balance 350 MW Solar power is expected to be commissioned by June 2025.

Ambuja Cements has a legacy of being environmentally responsible and continues to strive towards decarbonisation of the cement industry with future-ready inititiatives aimed at building a greener, more inclusive future.

Meesho 2024: 35% YoY Growth Driven by Gen Z Engagement, Small Town Expansion, and Gen AI Innovation

Bengaluru, December 13th, 2024: Meesho, India’s only true e-commerce marketplace, is concluding 2024 with impressive growth, further cementing its mission to democratize internet commerce for all. With a ~35% year-on-year increase in orders, the platform is a clear reflection of strong consumer sentiment and the rapidly expanding adoption of e-commerce across the country. This growth is driven by India’s value-seeking shoppers, who are prioritizing affordability in discretionary categories such as fashion, beauty, personal care, and home essentials. As consumer behavior continues to evolve across diverse regions and demographics, the e-commerce landscape is expanding, fueled by shifting preferences and greater access to quality products at affordable prices.

Despite challenging market conditions, Meesho sustained its growth trajectory, reaching approximately 175 million annual transacting users in 2024. Notably, ~50% of this user base comes from tier 4+ towns like Naidupeta (Andhra Pradesh), Sherghati (Bihar), and Harapanahalli (Karnataka). The platform also retained its position as the most downloaded shopping application for the fourth consecutive year, surpassing ~210 million downloads.

This growth is also reflected in Meesho’s financial performance. In FY 2023-24, the company became the first horizontal e-commerce platform to generate operating cash flow of INR 232 crores for the full year. Revenue from operations in the same period rose by 33%, reaching INR 7,615 crores largely driven by the increase in annual transacting users and a higher order frequency from loyal repeat customers. The company’s ability to attract new users while maintaining high engagement from its existing shopper base has fueled its continued growth in India’s competitive e-commerce market.

Here’s a look at the key highlights that shaped Meesho’s growth in 2024:

Expanding Consumption Boosting Digital Demand in Small Towns

Ladakh, Uttar Pradesh, and Bihar have emerged as frontrunners in e-commerce user growth, highlighting the vast untapped potential of tier 2+ markets. This trend signals a broader shift in Indian consumer behavior, with increasing demand for value-driven, high-quality products reshaping the e-commerce landscape and driving a resurgence of consumption in smaller towns.

Categories such as Beauty & Personal Care (BPC), and Home & Kitchen (H&K) saw a cumulative ~70% year-on-year growth in orders, reflecting strong demand from these emerging markets. Similar trends were observed on Meesho Mall, which experienced a 117% increase in orders, solidifying its position as the go-to platform for branded products at unmatched value. Leading brands such as Lotus (6X growth), Joy (5.5X growth), Renee (3.5X boost), and Dollar (1.8X increase) benefited from this growing digital shift.

While tier 2+ towns were a key driver of this expansion, repeat shoppers from metro cities like Delhi, Bengaluru, and Hyderabad further strengthened Meesho’s broad appeal, reinforcing its deep presence across both urban and rural India.

Gen Z Become Fastest-Growing E-commerce Demographic, Influencing Key Trends Across Categories

Gen Z, now accounting for one-third of Meesho’s user base, is rapidly emerging as the fastest-growing demographic in India’s e-commerce space.

Meesho has seen a notable surge in demand for products aligned with Gen Z’s values, particularly those that are eco-conscious, practical, and focused on self-care. Items such as glass sippers, reusable straws, makeup wipes, sneakers, and resistance bands have seen a significant increase in orders, reflecting the generation’s strong preference for sustainability, wellness and self care.

For nearly 75% of Gen Z shoppers on Meesho, purchasing trendy or viral products is a way of expressing their individuality, with self-expression taking precedence over peer or social media influence. Over half of these shoppers use the wishlist feature to save items they aspire to own, while many also monitor discounts closely, showcasing a savvy mix of aspiration and budget-consciousness. Creators and influencers have further fueled this trend, helping Gen Z discover new items and driving engagement with the platform.

Innovating for India: Transforming E-commerce with Gen AI

Meesho is leading the Gen AI revolution in e-commerce with the launch of India’s first large-scale multilingual AI-powered voice bot. This groundbreaking tool sets a new standard for customer support by offering personalized, human-like assistance in multiple languages, aligning with Meesho’s commitment to user-centric solutions. Designed to cater to the diverse and multilingual landscape of India, the voice bot ensures seamless communication, achieving 10% higher Customer Satisfaction (CSAT) scores compared to human agents during its pilot phase and demonstrating an impressive ~80% resolution rate.

Building on this AI-driven approach, Meesho personalizes every aspect of the shopping journey, from notifications to search results. By analyzing user signals and leveraging deep learning, the platform creates tailored, discovery-led experiences, particularly for shoppers in Tier-2 and Tier-3 cities—many of whom are first-time online buyers. AI-powered product recommendations, vernacular voice search, and AI-driven translations for product descriptions help break down language barriers and simplify navigation. These efforts have led to a measurable impact on platform orders, while also setting new standards for inclusivity and engagement in e-commerce.

Furthermore, Meesho is revolutionizing last-mile delivery by using AI to accurately translate customer addresses, overcoming logistical challenges in both urban and rural areas. The platform’s vernacular input system and ‘smart capture’ feature simplify address entry, ensuring timely and efficient deliveries, and ultimately providing a frictionless shopping experience for customers.

Meesho Strengthens User Trust with Project Vishwas

In 2024, Meesho continued to strengthen platform safety and user trust through its comprehensive Project Vishwas. In the past year, the initiative has successfully prevented over 22 million fraudulent transactions, blocked 7.7 million scam attempts, and significantly reduced lottery fraud by 75%. Collaborating closely with law enforcement agencies, Meesho achieved a 98% success rate in addressing account takeover fraud and filed multiple FIRs, leading to arrests and decisive action against bad actors. The company also took down 18,000 fake social media accounts and 130 fraudulent websites/apps, reinforcing its commitment to safeguarding users from deceptive practices.

As highlighted in its Trust Assurance Report 2024, Meesho’s efforts are powered by advanced analytical models, AI-driven fraud detection tools, and a dedicated Quick Response Team providing rapid assistance to customers within five minutes. By continuously innovating and working with industry experts and authorities, Meesho is setting new standards for security in the e-commerce space, ensuring a seamless, trustworthy, and secure shopping experience for millions of users across India.

Nano Aerpod: Exclusively Designed for Cancer Patients, Tuberculosis Patients, Organ Transplant Recipients, and Chronic Asthmatics

Bengaluru, India – Nano Aerpod, India’s first wearable air purifier, is dedicated to serving the unique needs of immuno-compromised individuals, including cancer patients, tuberculosis patients, organ transplant recipients, and chronic asthmatics. We understand the daily challenges these individuals face with air pollution and cross-infection risks. Nano Aerpod is designed to provide a protective shield, ensuring safer outdoor activities, travel, and hospital commutes.

A Lifesaving Companion for Immuno-Compromised Individuals Nano Aerpod addresses the heightened risk of cross-infections and worsening conditions for vulnerable individuals, particularly in common areas like hospital waiting rooms. With this innovative device, you can confidently navigate public spaces without compromising your health.

Features of Nano Aerpod
• True HEPA Filter: Filters 99.97% of airborne particles, including dust, pollen, allergens, and other harmful pollutants.
• Rechargeable Battery: Provides up to 6 hours of continuous operation on a single charge, offering uninterrupted protection.
• Compact and Lightweight Design: Ensures comfort and portability, making it easy to wear during outdoor activities or while commuting.
• Whisper-Quiet Operation: Operates with minimal noise for a seamless user experience.
• Certified Safety Standards: Compliant with ISO9001:2015 quality management standards and IEC60601 certification, ensuring safety and reliability for medical device use.

Benefits of Nano Aerpod
• Shields against harmful air pollutants and cross-infections.
• Improves the quality of life for individuals with compromised immune systems.
• Empowers users to travel, visit public spaces, and enjoy outdoor activities safely.
• Offers peace of mind to caregivers and families of vulnerable individuals.

Our Mission
To empower 3 million immunocompromised individuals by 2026, reducing their daily challenges from air pollution and infections by 90% through our patented Nano Aerpod wearable air purification solutions. Committed to Protecting the Vulnerable by providing advanced, dependable, and portable clean air solutions for daily use.
Availability
Nano Aerpod is available for purchase on leading e-commerce platforms, including www.amazon.in, www.jiomart.in, and www.mystore.in (ONDC). Visit our website at www.aerpod.in for more details and direct links (E-com) to purchase.

Certifications & Test Reports
• ISO 9001-2015 International Organization for Standardisation.
• IEC 60601-1 for Medical Electrical Equipment – International Test Standards
• Patented Product.
• Electromagnetic compatibility CE certificate
• EMC (Medical grade test).
• Make in India.
• Standardisation Testing and Quality Certification (STQC) Directorate Gov of India.
• NABL Accredited Lab tested
• Ministry of Micro, Small & Medium Enterprises (MSME Reg)
• Tested and certified for home medical devices

Experience Safety and Freedom with Nano Aerpod
With Nano Aerpod, you can confidently step outdoors, commute to medical appointments, and enjoy life without worrying about air pollution, harmful pathogens, and infections. Welcome to a safer, healthier future with Nano Aerpod.

For more information, please contact: Aura Kleanair Concepts Email: wecare@aerpod.in Phone: +91-9900450038 Website: www.aerpod.in

Elektrobit Reveals SDV Roadmap at CES 2025, Advancing Open Source Integration from Cloud to Cockpit

ERLANGEN, Germany, December 13, 2024 – Elektrobit today announced it will showcase the latest innovations for accelerating the automotive industry’s transformation toward the software-defined vehicle (SDV) at CES 2025. These include its rapidly expanding line of open-source and virtual development solutions; a new classification system for SDVs that provides carmakers with a roadmap for development; a groundbreaking vehicle that encompasses a software-defined approach (Sony Honda Mobility’s AFEELA); seamless AUTOSAR and Android TM interoperability; new generative AI use cases; and more.

 At Elektrobit’s booth in the Las Vegas Convention Center (LVCC), West Hall, #3400, attendees will get to experience and learn about these and other innovations:

• SDV levels classification: With six levels from zero to five, Elektrobit’s framework outlines the evolutionary stages and provides practical steps for achieving different SDV levels effectively.
•  CES Innovation Award-winner EB corbos Linux for Safety Applications: Selected as an honoree in Vehicle Tech & Advanced Mobility, the world’s first open-source operating system (OS) solution compliant with automotive functional safety standards delivers significant speed, flexibility and cost savings. The free EB corbos Linux for Safety Applications software development kit (SDK) is available now.
• Virtual SDV development environment: Passenger vehicle and truck manufacturers, Tier 1s, and suppliers can seamlessly “shift left” using Elektrobit’s cloud-based virtual development, prototyping, testing and validation platform. Scalable and faster than ever, the platform turns bold ideas into production-ready solutions.
•  Next-gen digital cockpit: Elektrobit’s sleek pillar-to-pillar curved display showcases the future of digital cockpits and in-vehicle infotainment (IVI). The virtual software solutions drive efficient development, branding, localization and evolution throughout the vehicle’s lifecycle for an elevated user experience. Integrated partner technologies from Elektrobit’s SDV ecosystem include AMD automotive-grade hardware, Google Android Automotive and Gemini AI, Epic Games’ Unreal Engine for 3D rendering and Here navigation.
•  New EB corbos Link: Merging the worlds of AUTOSAR and Android, EB corbos Link will be debuted at CES 2025. The first-of-its-kind development solution offers seamless interoperability, while enabling customization and reconfiguration of features and vehicle functions. It allows carmakers to create future-proof next-generation cockpits, agnostic of software and hardware.

 In addition to demonstrations at the Elektrobit booth, Elektrobit solutions will be featured throughout the show by an extensive network of partners and consortia that are enabling the future of mobility. Sony Honda Mobility’s AFEELA, which will be on display at LVCC, Central Hall, booth 19904, integrates some of the IVI foundation developed in collaboration with Elektrobit in AFEELA’s digital cockpit. Some of the partners featuring Elektrobit demos at their booths are AWS (LVCC, West Hall, booth 4000), Cognizant (LVCC, West Hall, booth 7430), dSPACE (LVCC, West Hall, booth 4500), Siemens (Siemens PAVE360 Suite at the Fontainebleau Hotel), Sonatus (LVCC, West Hall, booth 4422).

 “In a world of challenges, Elektrobit’s goal is to provide solutions that allow established OEMs, industry newcomers and tech leaders alike to create future-proof, safe, and secure software-defined mobility,” said Maria Anhalt, CEO of Elektrobit. “We believe that open-source software is the key to bringing code to road in a resource-efficient and speedy manner. Together with our partners, we enable the SDV with open source from cloud to cockpit.”

Celebrating a Decade and Beyond: Social Beat’s Legacy in Digital Growth

December 13, 2024: Social Beat, a trailblazer in digital marketing, celebrates 12 incredible years of driving growth for brands across India. Since its establishment in 2012, the agency has emerged as a trusted partner for over 100+ brands, delivering tailored strategies that fuel business success and redefine digital possibilities.

With a talented team of 300+ experts across 4 locations, Social Beat offers expertise in digital growth, performance marketing, influencer collaborations, and creative content to drive business outcomes. Its deep understanding of market trends and innovative solutions has helped clients achieve remarkable results in an ever-evolving digital landscape.

Speaking on this milestone, Suneil Chawla, Co-founder of Social Beat, said, “Over the last 12 years, Social Beat has evolved into a powerhouse of creative and media . We’re proud of the trust we’ve earned from our clients, the talent we’ve nurtured, and the impact we’ve made. As we look ahead, our commitment to driving measurable growth for brands remains stronger than ever.”

The journey also includes the successful launch of sister ventures Influencer. in, a leading influencer marketing platform & agency, and D2Scale, an agency dedicated to scaling D2C brands. These initiatives have amplified Social Beat’s ability to provide 360-degree solutions for its clients.

Vikas Chawla, Co-founder of Social Beat, added, “This anniversary is a celebration of collaboration—collaboration with our incredible clients, our exceptional team, and our partners. It’s a testament to what can be achieved when passion and expertise come together. As we celebrate this milestone, we’re energized to shape the future of digital marketing with innovative and impactful solutions.”

As Social Beat embarks on its next chapter, the agency remains steadfast in its mission to build brands, deliver results, and inspire digital growth