23, Oct 2024
The Future of Indian Housing
By Mr. Akash Pharande, Managing Director – Pharande Spaces
India’s urban population explosion is causing its bigger cities to burst at the seams. Overcrowding, pollution, traffic congestion, and deteriorating infrastructure are the ‘new normal’ – a state of affairs that we have begun to accept as inevitable.
According to the United Nations, about 40% of the Indian population will live in urban areas by 2030. The pressure this puts on housing, transportation, and basic amenities in our cities is immense. Because of these urban ‘growing pains’, many citizens have become disillusioned with their cities and are even considering moving to smaller, less crowded, and less expensive tier 2 and tier 3 cities.
However, there are two catches to this way of thinking – one, most employment opportunities are in our larger cities. Two, the hammer of development is bound to catch up even in the smaller cities. Is there a way for citizens to regain a wholesome, uncluttered lifestyle without abandoning their cities of choice? There is. Integrated townships are a viable solution. But before we get into that, let’s first examine the real-time challenges that our cities increasingly face.
Traffic Congestion
India’s cities are notorious for their traffic woes. In cities like Mumbai, Delhi, and Bengaluru, residents spend hours in gridlocked traffic every day. According to a 2021 report by TomTom, Bengaluru ranked as the sixth-most congested city in the world, with commuters spending an average of 71% extra travel time during rush hour. This congestion takes a toll not only on the economy but also on the well-being of urban dwellers, since long commutes lead to increased stress, reduced productivity, and poor mental health.
Pollution and Environmental Degradation
Air pollution is another pressing issue in Indian cities. The World Health Organization (WHO) ranks several Indian cities, including Delhi, Kanpur, and Lucknow, among the most polluted globally. In 2020, air pollution caused an estimated 1.7 million deaths in India, according to a study published in The Lancet. The over-reliance on private vehicles, combined with unchecked industrial emissions has led to worsening air quality, making it hazardous for people to live and work in densely populated urban environments.
Overcrowding and Infrastructure Strain
With the growing influx of people into cities, housing and infrastructure are stretched to the limit. Many Indian cities are ill-equipped to handle their burgeoning populations – resulting in cramped living conditions, inadequate water supply, and frequent power outages. This overcrowding exacerbates social and health issues, leading to an overall decline in quality of life.
The Solution – Integrated Townships
Amid these escalating challenges, integrated townships are the most viable alternative to traditional urban housing models. These large-scale developments are self-sustaining communities that combine residential, commercial, recreational, and educational facilities in one comprehensive layout. Unlike conventional city apartments, which are often isolated and disconnected from essential amenities, integrated townships provide a more balanced and convenient lifestyle.
Integrated Townships – A Brief History
Integrated townships began emerging in India during the 1980s and 1990s. Even before that, cities like Jamshedpur – founded in 1907 by the Tata Group to support their workforce – served as early examples of self-contained, self-sustaining communities. Jamshedpur was among the pioneers of integrated urban living in India where residential spaces were developed alongside recreational spaces like parks and essential services such as schools and medical facilities.
Chandigarh, planned by Le Corbusier in the 1950s, is another prime example of a development plan where housing and public facilities were created alongside commercial business centres. However, these were entire cities with their own municipalities. The concept of integrated townships – large residential complexes developed along with retail, office, civic and lifestyle developments – started gaining momentum in the 2000s.
Today, these townships have emerged as the single most transformative solution, offering a holistic living environment that promotes sustainability, convenience, and a better quality of life. They have become even more relevant if we consider the increasing chaos of modern city life.
Convenience and Reduced Commuting
One of the biggest advantages of integrated townships is the proximity to workplaces, schools, healthcare facilities, shopping centres, and entertainment options. By reducing the need for long commutes, these developments save residents time and money while alleviating traffic congestion in major cities. According to one report, more than 80% of homebuyers in metropolitan areas now prefer housing projects which are within a 10-kilometer radius of their workplaces.
Sustainable and Environmentally Friendly
Integrated townships are also designed with sustainability in mind. Green spaces, efficient waste management systems, rainwater harvesting, and renewable energy sources are increasingly becoming standard features of these developments. Integrated townships with eco-friendly infrastructure reduce carbon footprints and command a higher premium over non-sustainable developments. Moreover, by centralizing resources and infrastructure, integrated townships can reduce the strain on municipal services, thus promoting a more sustainable and resilient urban ecosystem.
Improved Quality of Life
Integrated townships prioritize the well-being of their residents by offering a range of recreational and wellness facilities. From parks and sports complexes to community centres and healthcare services, these projects are designed to cater to all age groups and lifestyle preferences. They foster a sense of community and safety, with round-the-clock security and controlled access points ensuring a secure living environment.
Moreover, the availability of schools and educational institutions within the township means that families do not need to send their children far from home, reducing stress and providing a better work-life balance. Many leading minds in the real estate industry have recognized integrated townships as the future of housing, particularly in countries experiencing rapid urbanization like India.
Not surprisingly, integrated townships outperformed standalone residential projects in both price appreciation and rental yields because of the superior convenience and amenities they offer. Furthermore, the demand for integrated townships is not limited to the residential segment.
After the COVID-19 pandemic, more and more businesses have realized how important it is to have their operations closer to where their employees live. As a result, the commercial real estate segment is also seeing a surge in demand for office spaces within township developments, thanks to the growing trend of the ‘walk-to-work’ lifestyle.
Towards a Better Residential Experience
As India’s cities continue to expand, the traditional model of urban housing is proving to be increasingly untenable and homebuyers now seek alternatives that offer convenience, sustainability, and a better quality of life. Integrated townships are the answer, and will therefore account for more and more Indian residential spaces in the years to come.
About the Author:
Akash Pharande is Managing Director – Pharande Spaces, a leading real estate construction and development firm famous for its township projects in Greater Pune and beyond. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer of townships in the region. With the recent inclusion of Puneville Commercial into one of its most iconic townships, Pharande Spaces taken a major step towards addressing Pune’s current and future requirements for fully integrated residential-commercial convenience
- 0
- By Rabindra
16, Oct 2024
Diwali Gifting Ideas: Thoughtful Presents for Your Loved Ones
As the Festival of Lights approaches, it’s the perfect time to spread joy and warmth through thoughtful gifts. This Diwali, go beyond traditional gift boxes and vouchers by choosing presents that blend utility with celebration. Here are some exceptional gifting ideas from Haier India, designed to make your loved ones feel truly cherished and appreciated. These innovative and practical gifts will not only brighten their homes but also enhance their daily lives, making this Diwali even more special. Let’s take a look.
Special Festive discount offers: To make the festive season even more memorable, Haier India has announced several exciting discount offers on microwave ovens and robot vacuum cleaners. The Haier microwave oven is available with up to 15% instant cashback, and customers can enjoy a 0% down payment option.
Haier Convection Microwave
This Diwali, the Haier Convection Microwave makes festive meal preparation a joyful and effortless experience, making it an ideal gift for your loved ones. With 66 auto cook menus, it allows users to prepare favorite dishes without the need for a recipe book, offering convenience and ease. Its combination function enables cooking, browning, and baking simultaneously, providing versatility in the kitchen. Additionally, quick defrosting capabilities and a user-friendly digital control panel simplify cooking, while the child lock feature ensures safety for young ones. This thoughtful and practical gift will enhance any kitchen this festive season.
Haier Air Fryer Microwave Combo
The Haier Air Fryer Microwave Combo is a versatile kitchen appliance that seamlessly combines the functionalities of an air fryer and a microwave, making it perfect for health-conscious cooks who value convenience. The Haier Microwave Air Fryer uses up to 75% less fat than traditional frying methods, promoting healthier cooking habits. With approximately 305 auto-cook preset menu options, even novice cooks can easily create delicious meals. Additionally, the motorized rotisserie feature allows you to enjoy barbeque at home, while the combination of convection, grill mode, and microwave function enhances efficiency, saving up to 30% of cooking time.
Haier Robot Vacuum Cleaner
Why not help your friends and family maintain a spotless, clutter-free home during the busy Diwali season with the Smart Robot Vacuum Cleaner? In our fast-paced lives, a Robot Vacuum Cleaner is indispensable, effortlessly maintaining a clean home and freeing up valuable time for more meaningful activities. If your friends or loved ones are busy professional constantly on the go or even a clean freak, the latest Haier Robot Vacuum Cleaner will be their perfect ally.
This modern marvel in home cleaning ensures that your home remains a comfortable haven. It features one-touch intelligent control via an app, offers three sweeping and mopping modes, and adjusts suction power based on user demand. Elegantly designed with a sleek 9.45 cm body, it can navigate any corner of your home with ease.
16, Oct 2024
Godrej Magic Champion the Cause of Hand Hygiene for Healthier Lifestyle on Global Handwashing Day
Mumbai, 16th October 2024: According to a survey conducted by National Sample Survey (NSS) in India, only 35.82% of the population regularly follows hand hygiene before meals, while 60% households wash hands only with water. Several reports also highlight there has been a decline in consistent handwashing habits as daily routines returned to normal post-COVID 19. There is a strong need now to propagate amongst people the right-hand hygiene practices and sustaining them. The theme of this year’s Global Handwashing Day (Oct 15), “Why are clean hands still important?” highlights the ongoing importance of hand hygiene in preventing infections.
In line with this theme, Godrej Magic Handwash, a ready-to-mix handwash from Godrej Consumer Products Ltd (GCPL), launched an awareness campaign on Global Handwashing Day to promote proper handwashing practices and encourage sustaining the habit. The campaign highlights an essential truth: hand hygiene cannot be achieved in a superficial way. While handwashing is important, the campaign focuses on handwashing as an important pre-emptive measure for disease control and leading a healthy lifestyle.
To amplify its message, Godrej Magic has partnered with Godrej L’Affaire, the owned media platform from Godrej Industries Group, to release a digital film that takes a playful yet impactful approach to highlight the importance of thorough handwashing. What happens when we take shortcuts in life? Incomplete efforts often lead to incomplete outcomes, and hygiene is no exception. Imagine trying to get through your day with only half of the things you rely on—half a lunch, half a desk, or even half a chair. Isn’t that what happens when we wash only one hand? Through humour and clever scenarios, this film delivers a simple but essential message: proper hygiene is ‘all or nothing.’
Godrej Magic has partnered with Teach for India, a non-profit organization dedicated to educational equity, to promote proper hand hygiene practices among children. As part of this initiative, students in the Teach for India network will be trained to maintain effective hand hygiene habits. This outreach effort will educate children in over 500 classrooms.
Commenting on the campaign, Neeraj Senguttuvan, Head of Marketing (Personal Care), Godrej Consumer Products Ltd (GCPL), said, “Global Handwashing Day is a perfect reminder that good hygiene remains as important as ever, even though life has returned to normal post-Covid. With Godrej Magic Handwash, we are not just offering a product, we are promoting a shift in mindset. It’s about ensuring cleanliness is complete, every single time. As India’s first powder-to-liquid handwash, Godrej Magic is driving innovation, making proper hygiene simple, affordable for as low as INR 10 and an integral part of our daily routine.”
Sujit Patil, Chief Communications Officer, Godrej Industries Group, added, “Godrej L’Affaire, Godrej Industries Group’s owned media platform was conceptualised to trigger meaningful conversations around nuances of lifestyle. Hygiene and well-being are important aspects of personal lifestyle. Based on an insight that the seriousness of handwashing has dwindled post return to normalcy from COVID-19, we thought it is appropriate to bring the principles of effective hand washing to the fore. Through this campaign to commemorate the Global Handwashing Day, we aim to remind people that good hand hygiene is non-negotiable and an essential part of a healthy lifestyle and can help live a full life.”
To boost the initiative’s digital reach, the brand has engaged over 50 content creators, including doctors, parenting experts, and stand-up comedians. Additionally, Godrej Magic will further promote the campaign through a variety of media partnerships.
In a post-pandemic world, where it’s easy to let basic habits slide, proper handwashing is one of the simplest yet most important steps we can sustain to protect ourselves. Washing both hands isn’t just about cleanliness—it’s about living fully, safely, and responsibly. Godrej Magic Handwash invite everyone to reflect on their hand hygiene habits. Handwashing isn’t just a task—it’s a daily act of self-care.
16, Oct 2024
Isuzu Motors India launches ISUZU D-MAX Ambulance. Fully-built to AIS-125 Type C specifications.
Bengaluru 16th Oct 2024 : Isuzu Motors India is proud to announce the launch of ISUZU D-MAX Ambulance, that is fully-built to AIS-125 Type C ambulance specifications. This pioneering ambulance is engineered to empower a faster response while providing unparalleled reliability, safety and comfort in patient transportation, setting a new standard in emergency medical care services.
Designed for India, with ISUZU’s proven technology and a deep understanding of the needs of healthcare providers, the new ISUZU D-MAX Ambulance comes with 14 ‘Best-in-Class’ features ushering in a new era in ‘Basic Life Support’ ambulances in the country.
Commenting on the launch, Mr. Toru Kishimoto, Deputy Managing Director of Isuzu Motors India, said, “We are excited to present the ISUZU D-MAX Ambulance, our unique product designed for the Indian market, with 14 ‘Best-in-Class’ features. Isuzu has always been synonymous with trust and reliability. The new ISUZU D-MAX Ambulance carries forward these values, offering high-quality build and unmatched robustness, while conforming to the specifications defined under AIS-125 Type C ambulance. With this launch, Isuzu Motors India continues to strengthen its position as a game changer in the automotive industry, delivering quality products that are both innovative and tailored to the unique demands of the Indian market. We are confident that our ‘ISUZU D-MAX Ambulance’ will set a new benchmark in the ‘Basic Life Support’ ambulance category”.
Powered by the proven ISUZU RZ4E 1.9L 4-cylinder VGS Turbo intercooled engine, which has a flat peak torque curve, that delivers ‘Best-in-Class’ Power of 120 kW @3600 rpm and ‘Best-in-Class’ torque of 360 Nm @ 2000-2500 rpm. The resultant speed and ‘Best-in-Class’ acceleration are vital for a quick response during the ‘Golden Hour’.
The D-MAX Ambulance vehicle is built on the robust ISUZU iGRIP platform which makes it tough and stable, ideal for both urban and rural roads. The Hi-Ride suspension with Best-in-Class double wishbone provides strong SUV-like suspension system designed for heavy usage and provides better cabin comfort for all occupants. The other ‘Best-in-Class’ features of a shorter wheel-base, superior ground clearance, gradeability, bigger tyres and a smaller turning circle radius make the ISUZU D-MAX Ambulance highly manoeuvrable in tight urban, semi-urban and rural areas for operational reach.
In terms of Active safety, it comes with many Best-in-Class features like TCS (Traction Control System), ESC (Electronic Stability Control), HDC (Hill Descent Control), EBA (Emergency Brake Assist), BOS (Intelligent Brake Over-ride System) apart from ABS (Anti-lock Braking System) and EBD (Electronic Brake-force Distribution). For Passive safety, it comes with pedestrian friendly front fascia, driver and co-driver seats have 3-point seat belts with pre-tensioner load limiters, seat belt warning system, airbags for driver and co-driver, collapsible steering column and side intrusion protection beam for the front cabin.
The front cabin with its twin cockpit ergonomic design with front wrap around bucket seats of high-quality fabric upholstery with adjustable headrests and air-conditioning enables the driver and co-driver have a comfortable & fatigue-free ride during the journeys.
Attention has been given to the Patient transport compartment while designing it to comply with all the AIS-125 Type C Ambulance specifications. It is fully equipped with the mandatory warning lights, flashers, sirens, side lights and PA system along with the high visibility stickers on the vehicle body. Care has been taken in making it durable and interiors hygienic, rust-free with PUF insulated GRP (Glass Reinforced Plastic) body panels.
The rear body is spacious, has fixed glass windows on the doors and sliding ones on sides. The wide rear doors can be fully opened for easy egress and ingress of medical response team members via the step and also while handing the stretcher-cum-trolley with the built-in ramp. The interior is finished in white and well-lit with rightly placed ambience LED lights. The well-designed layout provides for comfortable seating of the medical response members and attenders. It allows emergency responders to administer medical care swiftly and efficiently. Thoughtfully placed storage units have been placed within easy reach. It comes with a sliding window with the driver cabin with a black privacy curtain. The patient compartment has an external storage provision for oxygen cylinders. Hoses, oxygen manifold source and delivery system with oxygen humidifier, etc., as per AIS-125 specs., have been thoughtfully provided inside the patient compartment.
16, Oct 2024
Celebrate in Style: 7 Appliances to Transform Your Home This Festive Season
As the festival season approaches, 2024 offers an exciting range of innovative products that combine smart technology, superior performance, and convenience. Whether you’re looking to upgrade your kitchen, simplify cleaning tasks, or ensure top-notch water quality, these seven products are perfect investments to elevate your home and enhance your celebrations.
1. DNAir Breezer 4S: The Ultimate Air Quality Solution
The DNAir Breezer 4S takes indoor air quality to the next level with its Personalized Treated Fresh Air (TFA) system. Equipped with the MagicAir sensor, it monitors and adjusts air quality in real time. Its medical-grade filtration system ensures every breath you take is free from pollutants.
Key Features:
Real-time air quality monitoring
Three-stage filtration for medical-grade purity
Whisper-quiet operation and sleek design
2. Samsung 615 Litre 3 Star Side-by-Side Refrigerator (RS7HCG8543B1HL): Your Kitchen’s Ultimate Storage Solution
This Samsung side-by-side refrigerator is the perfect combination of style, space, and technology. With 615 liters of capacity, it’s designed for large households. Its All-Around Cooling system ensures even temperature distribution across the fridge, keeping your food fresh longer. The sleek black finish adds a premium touch to any kitchen décor.
Key Features:
615-liter capacity for extensive storage
Digital Inverter Compressor for energy efficiency
In-built deodorizer and moisture control for food freshness
3. Dyson V12s Detect Submarine Vacuum Cleaner: Revolutionizing Home Cleaning
This cordless vacuum from Dyson combines cutting-edge laser detection with powerful suction for a superior clean. Its Submarine wet roller head mops and vacuums in one go, make it perfect for tackling dry debris and wet spills.
Key Features:
Laser detect technology for dust visibility
Submarine wet roller for mopping and vacuuming
Lightweight and cordless with long battery life
4. Havells Gracia 7.5L RO + UV Water Purifier: Pure Water at Your Fingertips
The Havells Gracia Water Purifier ensures your family drinks only the purest water, with an 8-stage purification system that includes RO, UV, and UF technologies. It offers both hot and cold water dispensing, making it versatile for every need.
Key Features:
8-stage filtration with RO + UV purification
Hot and cold water dispensing options
Sleek silver-black finish for modern kitchen
5. Bosch 12-Place Settings Dishwasher (SMS66GI01I): Ultimate Convenience for Your Kitchen
Bosch’s 12-place settings dishwasher is designed for maximum efficiency. It features multiple wash cycles, including an eco-friendly mode that conserves water. Ideal for families, this dishwasher handles tough stains and delicate items with ease.
Key Features:
EcoSilence Drive for quiet operation
12-place settings with various wash cycles
Auto-Drying feature for spotless dishes
6. IFB Laundrimagic Executive ZXB Washing Machine: The Future of Laundry
This IFB washing machine is an all-in-one laundry solution. An inverter motor and unique cradle wash feature ensure delicate garments are treated gently while delivering exceptional cleaning performance.
Key Features:
AI-powered for custom wash cycles
Inverter technology for energy savings
Steam washing for enhanced fabric care
7. Rotisserie Air Fryer with Touchscreen: Crisp and Delicious Cooking Made Easy
This versatile rotisserie air fryer offers a healthier way to fry, bake, and roast with minimal oil. Its large 12-liter capacity and easy-to-use touchscreen interface make it a must-have for any health-conscious cook.
Key Features:
12-liter capacity with rotisserie function
Digital touchscreen for easy controls
Multiple cooking presets for varied meals
16, Oct 2024
HDFC AMC Q2 FY25 Results: Net profit for Q2FY25 at Rs5,769, up by 32% from Q2FY24
Mumbai, October 16, 2024: HDFC Asset Management Company Limited today reported its financial performance for the quarter ended September 30,2024.
CORPORATE HIGHLIGHTS
· QAAUM of ₹7,588 billion for the quarter ended September 30,2024 compared to ₹5,247 billion for the quarter ended September 30,2023, 11.5% market share in QAAUM of the mutual fund industry.
· QAAUM in actively managed equity-oriented funds i.e. equity oriented QAAUM excluding index funds stood at ₹4,676 billion for the quarter ended September 30,2024 with a market share of 12.9%. The AMC is amongst the largest actively managed equity-oriented mutual fund managers in the country.
· The ratio of equity and non-equity oriented QAAUM is 66:34, compared to the industry ratio of 57:43 for the quarter ended September 30,2024.
· 10.31 million Systematic transactions with a value of ₹36.8 billion processed during the month of September 2024.
· Over 90,000 empaneled distribution partners across MFDs, National Distributors and Banks, serviced through a total of 255 branches of which 175 are in B-30 locations. The contribution of B-30 locations to our total monthly average AUM for September 2024 is 19.5%.
· 71% of the company’s total monthly average AUM is contributed by individual investors compared to 62% for the industry.
· Market share of 13.2% of the individual monthly average AUM for September 2024, making the company one of the most preferred choices of individual investors.
· Total Live Accounts stood at 20.7 million as on September 30,2024. Unique customers as identified by PAN or PEKRN now stands at 11.8 million as on September 30,2024 compared to 50.1 million for the industry, a penetration of 24%.
FINANCIAL HIGHLIGHTS FOR THE QUARTER ENDED SEPTEMBER 30,2024
· The Operating Profit for the quarter ended September 30,2024 was ₹6,881 million as compared to ₹4,670 million for the quarter ended September 30,2023.
· Profit before tax for the quarter ended September 30,2024 was ₹8,587 million as compared to ₹5,892 million for the quarter ended September 30,2023.
· Profit after tax for the quarter ended September 30,2024 was ₹5,769 million as compared to ₹4,376 million for the quarter ended September 30,2023.
FINANCIAL HIGHLIGHTS FOR THE HALF YEAR ENDED SEPTEMBER 30, 2024
· The Operating Profit of the company for the half year ended September 30, 2024 was ₹12,674 million as compared to ₹8,803 million for the half year ended September 30, 2023.
· Profit before tax for the half year ended September 30, 2024 was ₹16,111 million as compared to ₹11,605 million for the half year ended September 30, 2023.
· Profit after tax for the half year ended September 30, 2024 was ₹11,808 million as compared to ₹9,151 million for the half year ended September 30, 2023.
15, Oct 2024
PhonePe launches new insurance coverage for firecracker accidents
Bengaluru 15th Oct 2024 : PhonePe today announced the launch of a new insurance plan, offering comprehensive protection against firecracker-related accidents and providing users with affordable insurance coverage during the upcoming festive season of Diwali. The coverage plan, available at just ₹9 (inclusive of GST), provides PhonePe users up to ₹25,000 comprehensive coverage for 10 days during the festival period to safeguard against any firecracker-related accidents. With this launch, users nationwide can celebrate the festival with security and peace of mind, knowing that in the event of an accident, they are financially protected against hospitalization and accidental death expenses.
Due to firecracker-related injuries during the festive season across the country, PhonePe has introduced this product to combat any potential financial burden against such unexpected events. The Firecracker insurance plan offers 10 days of coverage beginning from October 25th, 2024, at an affordable price of just ₹9. The plan, which can be purchased under a minute on the PhonePe app, also provides comprehensive family coverage by insuring up to 4 family members, including the user, their spouse, and up to 2 children. If a user makes the purchase after October 25th, then the policy cover will start from the purchase date. This short-term coverage is tailored specifically to the festive season, offering affordable and timely protection to users.
Commenting on the launch, Vishal Gupta, CEO at PhonePe Insurance Broking Services, said, “We are excited to introduce PhonePe’s Firecracker Insurance just in time for the festive season. This coverage offers essential protection for families, ensuring they can celebrate with peace of mind, free from concerns about accidents or unexpected financial strain. Our goal is to make insurance both affordable and accessible, allowing everyone to enjoy the festivities safely.”
Here’s how users can avail the insurance cover on the PhonePe app:
Step 1: First, go to the Insurance section on the PhonePe app & select Firecracker Insurance from the homepage.
Step 2: You’ll now be able to view your plan details, which include a sum insured of ₹25,000 and a fixed premium of ₹9 along with your plan benefits.
Step 3: Next, you will be able to view the insurer’s information and get a detailed breakdown of the plan benefits.
Step 4: Lastly, fill in the policyholder’s details, then tap ‘Proceed to Pay’ to complete the process.
15, Oct 2024
Pepperfry Partners with Infra.Market to Elevate Customer Experience and Product Range
Mumbai, 15th October 2024: Pepperfry, India’s leading ecommerce furniture and home d and r company, and Infra.Market, one of India’s leading construction materials companies with its in-house brand IVAS, have announced a strategic partnership to enhance customer experience and offer a wider range of products and services. Pepperfry’s presence in Infra.Market stores, along with the availability of IVAS in Pepperfry stores, will create a one-stop destination for all home needs. Consumers will have access to a wide range of products and services, from furniture, mattresses, and home d and r to renovation services and building materials, all conveniently located under one roof.
Starting from October, Pepperfry and Infra.Market are joining forces to launch Store-in-Store (SIS) formats of Pepperfry in Infra.Market locations across multiple cities, including Bengaluru, Hyderabad, Pune, Kolhapur, Sangli, Aurangabad, Alibaug, Panvel, Nagpur, and Nashik. Additionally, IVAS aims to power Pepperfry’s modular furniture segment in existing Pepperfry stores across Mumbai, Pune, Baroda, Ahmedabad, Chandigarh, and Kolkata. Together, they will offer a curated selection from multiple brands, providing a seamless shopping experience that allows customers to effectively visualize and plan their projects in one convenient setting.
Over the next three months, Pepperfry aims to expand to more than 20 SIS formats within Infra.Market stores, while IVAS plans to further enhance its presence in Pepperfry locations.
Speaking about the partnership, Ashish Shah, Co-Founder and CEO at Pepperfry, said, “This partnership with Infra.Market and IVAS, reiterates our mission to deliver a comprehensive and seamless home solutions experience to our customers. With this collaboration, we can leverage each other’s extensive network of stores and supply chain infrastructure to enhance our offering and provide a one-stop destination for all home needs to our customers – from tiles, custom modular furniture, electricals, paints, sanitaryware to home decor, mattress and furniture, all under one roof. Customers across these cities will now have access to 1,000s of brands and 100s of product categories through a unique omnichannel experience.”
The collaboration aims to address the growing demand for comprehensive home and construction material solutions by introducing dedicated sections in Infra.Market and Pepperfry stores, featuring quality building materials alongside stylish home furnishings.
IVAS, powered by Infra.Market, is revolutionizing the home building and renovation space by offering a comprehensive range of products, including tiles, slabs, quartz, sanitaryware, bath fittings, fans, lighting, appliances, modular kitchens and wardrobes, designer hardware, and laminates.
Aaditya Sharda, Co-Founder, Infra.Market, added, “Our partnership with Pepperfry marks a significant step in our commitment to simplifying home building by offering customers unparalleled access to diverse solutions that meet their needs.” He further added, “At IVAS, we understand that homemakers invest their hearts into creating comfortable spaces. Our collaboration with Pepperfry enhances this endeavor by seamlessly connecting high-quality building materials with stylish d and r options. Together, we are addressing the diverse needs of homeowners across India by bridging construction and furnishing, ultimately transforming houses into dream homes.”
15, Oct 2024
Maybelline Revives Iconic ’90s Jingle: ‘Maybe It’s Maybelline
October 15, India – Maybelline New York, the world’s leading cosmetics brand, is thrilled to announce the return of the iconic, pop culture phenomenon, “Maybe It’s Maybelline,” with a modern spin on the unforgettable jingle. The latest brand campaign features Maybelline New York’s trendsetting global brand ambassadors, Gigi Hadid, Storm Reid, Peggy Gou, Suhana Khan and the latest to join the crew, Shay Mitchell. Alongside these influential figures, are everyone’s favorite Maybelline products. Through the revived melody, the brand aims to convey and embody its energy and values using the power of sound.
Maybelline New York Brand Ambassador, India, Suhana Khan said, “Maybelline New York Brand Ambassador, India, Suhana Khan said, “I’m super excited to be a part of the revival of the ‘Maybe It’s Maybelline’ jingle! It’s such an iconic catchy tune! Growing up, it always felt like a bold way to express confidence and individuality. For me, Maybelline is all about owning your unique beauty and expressing yourself and this jingle is such a cool reminder to embrace who you are and just go for it! I can’t wait to see how it inspires everyone to own their look and feel unstoppable.”
“`Maybe It’s Maybelline’ is an iconic anthem that has defined beauty for generations, achieving an astounding 84% brand recall,” said Trisha Ayyagari, Global Brand President for Maybelline New York. “Our jingle captures the essence of who we are as a brand, embodying self-confidence, authenticity, and empowerment. It has transcended pop culture conversations, decade after decade, and we are thrilled to reintroduce a fun and modernized version to a new generation of cultural innovators.”
Jessica Rode, General Manager, Maybelline New York India, “In a country as diverse and vibrant as India, where beauty is deeply rooted in individuality and empowerment, we believe this powerful and catchy jingle will inspire a renewed wave of creativity and confidence in our consumers. Sound has the power to shape perceptions, evoke emotions, and spark connections. This iconic anthem perfectly blends nostalgia with a modern edge resonating with India’s ever-evolving beauty landscape and encouraging our consumers to embrace their unique expressions.”
Created in partnership with sonic branding agency, Sixième Son and creative agency, Gotham, Maybelline New York’s new creative campaign will unveil the refreshed brand melody, capturing the essence of New York City while playing into the city’s dynamic energy and distinctive sounds. With a driving beat that illustrates the power of NYC and chords that uplift and empower, the jingle underscores Maybelline’s long-standing tradition of making memories and shaping culture.
As Maybelline reintroduces the iconic “Maybe It’s Maybelline” jingle in India, the brand weaves its superior quality, long-lasting products into the country’s most cherished festive moments. This revival is deeply intertwined with India’s rich tapestry of festive moments, where everyone wants to look their best with minimal effort and superior quality beauty products. From Diwali to grand weddings, Maybelline’s Super Stay Lumi-Matte Foundation, Super Stay Teddy Tint Lip & Cheek color, and Sky-High Mascara ensure a bold, flawless and long-wear look that endures through hours of celebrations.
15, Oct 2024
Digit Life Insurance Taps Virat Kohli as Brand Ambassador, Expands ‘That’s It!’ Campaign to Life Insurance”
October 15, 2024, Bengaluru: Go Digit Life Insurance Limited (Digit Life Insurance), one of India’s fastest growing new-age digital life insurer, announced Virat Kohli as its brand ambassador. Extending the ongoing “That’s It” campaign to life insurance, the first ad campaign with the ace cricketer showcases the celebration of Digit Life Insurance bringing in a new wave of life insurance in India through simplified, easy to understand and buy, tech-enabled offerings. Virat Kohli is also the brand ambassador of Go Digit General Insurance Limited and is among one of the investors in the general insurance company.
The ad campaign has already garnered 20.7 million views on Instagram and 0.61 million views on X (formerly Twitter). The ad campaign leverages Go Digit’s existing brand value to spread awareness related to Digit Group’s foray into the life insurance business. Digit Life Insurance received the IRDAI license to commence life insurance operations in June 2023, becoming the 26th life insurance in the country.
AD STORYLINE
The scene of the first ad opens to the backdrop of a children’s salon where the character of Virat Kohli (playing the role of a chachu) is waiting for his niece’s (played by Mishka Gambhir) haircut to be completed. On being questioned by a parent on where he has purchased his life insurance from, the entire scene comes to a screeching halt in slow motion with his niece trying to stop Virat from breaking into his usual demeanour. Virat then gives a mischievous smile and breaks into the famous shoulder step from the viral “Do the Digit Digit” musical he did for Digit General Insurance two years ago.
The entire room then turns into a groovy environment with everyone joining Virat in doing the “Do the Digit” dance with him. Virat then reveals to the parent how Life Insurance now means Digit Life Insurance, revealing Digit’s entry into the life insurance segment. The first campaign focuses on clear messaging of informing the consumers about Digit Group’s foray into life insurance business and how Indians can now rely on simplified products for their life insurance needs.
The company currently has six active products and has clocked over Rs 1,000 crore in total net premium since inception, witnessing a growth of 519% YoY (unaudited) till September 2024 YTD.
Speaking about the ad campaign, Virat Kohli, Brand Ambassador, Digit Life Insurance, said, “Digit General Insurance since inception has been focused on simplifying general insurance for Indians. I am genuinely happy to see that Digit Group is now extending this new-age wave to life insurance as well. I am eager to see how Digit Life Insurance will transform this landscape for Indians and am thrilled to be part of this journey as the brand ambassador.”
Elaborating on the concept behind Digit Life Insurance’s launch campaign, Marketing Spokesperson of Digit Life Insurance said, “Through the “That’s It!” campaign, we wanted to transform the way we communicate the happiness of buying life insurance in one’s life. Rather than focusing on the aspect of what happens when someone is not in your life, we wanted to showcase the celebration of life that takes place when someone protects their loved ones through life insurance. Digit aims to be the default choice for life insurance for customers and “That’s It!” showcases that obvious choice that Virat Kohli is communicating through the first ad campaign.”
Using the “Do the Digit Digit” soundtrack as its background score, the campaign aims to capture viewers’ attention through brand recall and introduce them to the Digit Life Insurance brand, establishing familiarity and trust. The launch campaign will be showcased across digital media channels like YouTube, Meta and other social media platforms; with targeted ads on OTT media platforms, helping the brand create curiosity about its range of offerings.
