Category Archives: Business

Ezcare Launches for Direct Sellers, Boosting Income and Growth Opportunities in India

In a significant stride towards empowering entrepreneurs, Ezcare, a direct sales venture of Essel Group, is opening doors for aspiring entrepreneurs and individuals by expanding its direct selling model. This initiative aims to provide aspirational Individuals with an accessible platform to earn from an additional source of income, build a sustainable livelihood, and gain valuable entrepreneurial experience. Ezcare has rapidly emerged as a key player in the direct selling space, delivering high-quality products and robust support to its direct seller community.

Ezcare’s journey is deeply rooted in supporting the ‘Make in India’ initiative. Its direct-selling model is crafted to be inclusive and straightforward, making it an ideal opportunity for aspiring entrepreneurs seeking to supplement their income. Be it a student, homemaker, professional, or an aspiring entrepreneur, the path to financial independence is just a step away with Ezcare. The brand’s diverse product range, including Ezcare Women Essentials, Ezcare Home Essentials, Ezcare Health Essentials, Ezcare Daily Essentials, Sachveda Life Science, Kremlin Cosmetics, Soromito and more, enabling direct sellers to cater to varied needs and preferences.

Ezcare’s expertise in social commerce, supply chain management, technology, and customer service guarantees that its direct sellers are well-equipped and supported on their journey to success. The company’s collaboration with world-class manufacturing facilities across India ensures that sellers have access to top-quality products, backed by reliable logistics and customer service operations.

Dr. Idris Loya – Essel Group’s Chief Technology Innovation Officer said “We are on a mission to create a direct sales commerce platform that serves as a stepping stone for individuals to realize their potential. Ezcare is not just about selling products; it’s about empowering people to change their lives. Our direct selling model offers a fantastic opportunity for individuals to generate a steady income, gain financial independence, and be part of a thriving business ecosystem.”

Mr. Vishal Srivastava – Director & Business Head of Ezcare added, ”At Ezcare, our mission is to build a thriving community of entrepreneurs who are empowered to achieve new levels of success. We are dedicated to fostering a transparent, supportive, and growth-focused environment where our direct sellers can excel in the ever-expanding direct sales market in India. We offer exceptional growth opportunities for our direct sellers while ensuring customer satisfaction with our unique product range, which emphasizes better health, a better lifestyle, and enhanced living. By providing access to premium products and leveraging advanced technology, we are committed to making a lasting impact on countless lives.”

TreeHouse Hotels & Resorts announces a partnership with avika MindHealth

TreeHouse Hotels & Resorts is excited to announce the launch of Aura, an innovative virtual reality wellness product developed by leading mind health company, avika. This cutting-edge technology will offer guests an immersive wellness experience that promotes mindfulness, and relaxation through virtual reality. With ‘Aura by avika’, TreeHouse continues its commitment to enhancing guest experiences by integrating advanced wellness solutions to its offerings. ‘Aura by avika’ will be first available at TreeHouse Stamp Hotel in Goa and later extended to other properties.

TreeHouse Hotels & Resorts, a leading hospitality chain owned by Karma Hospitality LLP, offers a diverse portfolio of hotels, resorts, villas, and apartments across India, catering to all traveler segments.

The Aura experience includes personalized VR sessions designed to reduce stress, elevate mindfulness, and promote a sense of calm and relaxation.

By collaborating with Avika, TreeHouse Hotels & Resorts is pioneering the fusion of technology and wellness, creating an unparalleled stay for guests seeking both tranquility and state-of-the-art mind health care.

Mr. Ajay Mehtani, Partner, TreeHouse Hotels & Resorts, said, “We are delighted to partner with avika MindHealth to bring Aura, a transformative VR wellness experience, to our guests. At TreeHouse Hotels & Resorts, we are dedicated to providing exceptional hospitality experiences that go beyond comfortable accommodation. By integrating Aura, we are offering guests a unique opportunity to prioritize their well-being during their stay. We are thrilled to debut this innovative technology at our TreeHouse Stamp Hotel in Goa, and look forward to expanding Aura by avika to other properties in the near future. We believe this partnership positions TreeHouse Hotels at the forefront of wellness innovation in the hospitality industry.”

Ms. Sirisha Peyyeti, CEO of avika MindHealth commented, “We are delighted with the ground-breaking partnership with TreeHouse Hotels & Resorts. By implementing the Aura VR experiences in TreeHouse Hotels, we are extending our pioneering VR product to a new segment of customers.”

Together, TreeHouse Hotels & Resorts and avika MindHealth are shaping the future of hospitality by offering a truly transformative guest experience.

Brew Luxury at Home: KENT’s Coffee Maker & Grinder Combo – A Perfect Festive Indulgence

With the festive season just around the corner, there’s no better time to bring the luxurious experience of freshly brewed coffee into your home. KENT, a leader in home appliances, is delighted to introduce its Coffee Maker and Coffee Bean Grinder combo—a must-have for coffee enthusiasts looking to elevate their daily coffee ritual. Whether you’re preparing for intimate holiday gatherings or simply want to indulge in barista-quality coffee every morning, this combo delivers unmatched convenience, quality, and flavor right in your kitchen.

The KENT Coffee Maker is designed to bring café-style coffee to your home, combining elegant design with advanced features for a flawless brewing experience. One of its standout elements is the 20 Bar Italian Pump, which ensures that every shot of espresso is rich, creamy, and bursting with flavor. This powerful pump mimics the pressure used in professional coffee shops, allowing you to enjoy the same full-bodied taste of espressos, lattes, and cappuccinos without ever leaving your home. For those who love to get creative with their coffee, the built-in steamer is a game changer. It lets you froth milk like a professional barista, making it easy to craft the perfect cappuccino or latte at home.

The digital display of the KENT Coffee Maker offers a user-friendly interface, allowing you to brew your coffee with just the touch of a button. This smart feature simplifies the brewing process and ensures that your coffee is made consistently to your liking, every time. Whether you prefer a single shot of espresso or need to brew multiple cups for guests, the 2-in-1 portafilter caters to both single and double shots, offering versatility with each brew. The coffee maker’s sleek and compact stainless-steel design makes it a perfect fit for any modern kitchen, combining style with durability.

Sharing his thoughts on the rising trend of coffee culture in India, Dr. Mahesh Gupta, Chairman and Managing Director of KENT, remarked, “We’ve seen an increasing number of people enjoying coffee not just for its taste, but as a social connector in cafes and public spaces. Coffee has become more than just a beverage—it’s now part of the social fabric, a symbol of connection and conversation. With the KENT Coffee Maker and Grinder combo, we are bringing that café experience into people’s homes, allowing them to enjoy freshly brewed, high-quality coffee while creating their own moments of connection, whether it’s with family, friends, or even themselves.”

Ergo Space Unveils Advanced Ergonomic Seating: The Maybach Chair

New Delhi, 14th October 2024 — ErgoSpace, a leading provider of workplace furniture solutions, proudly announces the launch of its latest ergonomic seating innovation, the Maybach Chair. This state-of-the-art office chair is designed to blend luxury with advanced ergonomics, offering unparalleled comfort and functionality for modern professionals.

The Maybach Chair stands out with features such as an adjustable headrest, lumbar support with a massage function, and a robust aluminum structure, making it a game-changer for workplace comfort and productivity. Its multi-functional mechanism allows users to fine-tune the chair to their specific needs, promoting better posture and reducing physical strain.

The features of the Maybach Chair are as follows:

Height Adjustable GRAY Nylon Frame with Aluminium Structure: This combination offers strength and durability, ensuring long-lasting performance while maintaining a modern aesthetic. The height adjustment feature allows for customization to different desk heights.

Height Adjustable Headrest with Angle Adjustment and Rotation Knob: Designed for maximum neck and head support, the headrest can be adjusted both in height and angle, along with a rotation knob to offer precise, personalized positioning that reduces strain during prolonged sitting.

Adjustable Lumbar Support with Massage and Warm Function: The lumbar system provides crucial lower back support and is equipped with both massage and warm functions to alleviate tension and promote comfort during long work hours. This feature enhances overall well-being by reducing stress and improving circulation.\

Dynamic Bionic Spine Support: The chair incorporates a dynamic bionic spine system that adapts to the user’s movements, providing continuous support for the spine and reducing pressure points, ensuring optimal posture alignment throughout the day.

Aluminum 6D Armrest with 360-degree Rotation: These armrests can be adjusted in six different ways, allowing for a full range of movements. They rotate 360 degrees, providing tailored arm support to reduce strain on the shoulders and arms during various tasks.

Multi-functional Mechanism with Slider & Tension Control: This mechanism offers precise control over the seat’s positioning and backrest angle. The slider helps users adjust the seat depth for leg comfort, while the tension control customizes the resistance during recline.

Class-4 Gas Lift for Smooth Height Adjustments: The high-grade Class-4 gas lift ensures seamless seat height adjustment, offering strength and reliability for users of various sizes and heights, all while supporting heavy use.

350mm Aluminium Base with PU Castors: The wide aluminum base provides stability, and the durable PU castors ensure smooth mobility across various floor types, preventing damage and offering ease of movement

“We are thrilled to introduce the Maybach Chair, a premium solution designed to transform workplace comfort,” said Mr. Prashant Garg, Managing Director, ERGO SPACE. “This chair represents our ongoing commitment to combining style, ergonomics, and functionality, all at an accessible price point. The addition of a massage function is one of the key differentiators that elevates the chair’s overall comfort, making it an ideal choice for professionals who spend long hours seated.”

In keeping with Ergo Space’s dedication to enhancing work environments, the Maybach Chair not only promotes better posture but also supports overall well-being by relieving stress and improving focus. Its sophisticated design and high-quality materials make it a valuable investment for any office setting.The Maybach Chair is available in several configurations and finishes, ensuring it can seamlessly integrate into various office designs.

Grand Store Launch of Limelight Diamonds in Udaipur with Actress & Performer Dhanashree Verma

Udaipur, 14th October, 2024: Limelight Diamonds, India’s largest lab grown diamond brand is delighted to announce its first store in the City of Lakes, Udaipur. The new store opens in the heart of the buzzing area of Udaipur’s Ashok Nagar in Shastri Marg, known for its distinctive clientele. The launch was graced by Arvind Kumar Poswal, District Collector of Udaipur; Dhanashree Verma, Actress & Performer; Maharaj Kumar Sahib Lakshyaraj Singh Ji, Mewar of Udaipur; Pooja Sheth Madhavan, Founder & MD of Limelight Diamonds; Mr. Jatin & Mrs. Loma Sahulka, Regional Partner of Limelight Udaipur & many other eminent personalities.

The newly opened store is lavishly spread across an area of 1300+ sq. ft., marking another milestone for Limelight Diamonds as they continue to expand their presence in India. In the last two years, the brand has seen rapid growth and has the widest reach in the country for LGD jewellery with a presence across 35+ cities including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Rajkot, Bangalore, Chennai etc. The Brand has rapidly established itself as the ultimate destination for all things solitaire. It boasts an exquisite collection of solitaire necklaces, bracelets, rings and earrings that perfectly blend new-age technology and traditional fine jewellery.

Glancing through the Brand’s collection, Dhanashree Verma said, “I am simply in awe of the store and the concept of lab grown diamonds. They are made in India and I think every Indian woman will take pride in wearing these diamonds. The best part, their solitaire range is classy with the bold elegance of modern design crafted with the latest technology. They are truly a bigger and bolder upgrade. I congratulate team Limelight for bringing this concept to Udaipur and wish them the very best.”

Expressing her excitement, Pooja Sheth Madhavan, Founder & MD of Limelight Diamonds says, “Having received such fantastic customer response for our brand, it brings me great joy and pride to open up our latest store in Udaipur. The city’s rich cultural heritage plays the perfect backdrop, complementing Limelight’s vision of combining tradition with modern luxury as we establish our presence here.

She further adds, “Jewellery should be like cars or any other luxury product. Wear it to flaunt it for the design. We wear a branded Brooks Brother Shirt or a Zara top which costs between Rs. 5000 – 10,000 whereas underlying cotton is for Rs. 50-100. Infact, nobody talks about the raw material and you pay a premium for the brand/ design. Diamonds are nothing but carbon (LGD or natural – all the same) they are a commodity. Consumers will spend on design and underlying raw material is likely to get commoditised like cotton or any other commodity. I believe that Limelight’s jewellery will serve as the perfect upgrade for all the people here who would love to move from small diamond studded jewellery to solitaires as well as choose to spend their money wisely. Over and above, buyback and exchange opportunities by brands like Limelight ensure that the value of the branded product is completely locked and protected to enjoy their bling and at the same time, be conscious of their choice.”

Regional partners of Limelight, Mr. Jatin & Mrs. Loma Sahulka of Pristine Diamonds, said, “We are extremely thrilled about our extended association with Limelight Diamonds. We have been working with the brand as a part of their shop-in-shop model and have witnessed exponential demand for lab grown diamonds. There is a lot of potential for this category and we cannot wait to present the best of lab grown diamond designs to all our customers in Udaipur.”

The store’s retail design seamlessly reflects the brand’s ethos of elegance, modernity, sustainability, and luxury. Inside, the brand illustrates a clean and minimalistic decor that radiates the beauty of their lab grown diamond jewellery. Shoppers will enjoy an immersive experience, with an innovative hologram display, offering a captivating 3D experience that makes every visit unforgettable. Additionally, the brand’s customer services include design customisation, lifetime buyback, and a 100% exchange guarantee along with value-protected complementary insurance and more, which further instils trust and confidence in the consumers visiting the store.

The growing awareness and acceptance of lab-grown diamonds is undoubtedly disrupting the traditional gem and jewellery industry. With the recent entry of the Tata Group into the lab grown diamond space, consumer confidence in these sustainable and ethical alternatives has received a significant boost.

Furthermore, lab grown diamond jewellery brands are now offering attractive buyback and exchange schemes, reinforcing trust and driving consumer adoption. Today, lab grown diamonds account for an estimated 20% of the global gem and jewellery market, and India is experiencing an impressive 15% annual growth in this sector.

The strength of the brand is not only validated in the store presence across the country but also reflected in the consumer pick-up and response in sales. The branded sales have tripled year on year resulting in a boost in the Company’s confidence to directly engage with customers and expand its retail presence. With the growing market presence, the Brand continues to strengthen its customer base, offering them an exquisite range of never-seen-before solitaire diamond jewellery.

Birla Opus ropes in Vicky Kaushal and Rashmika Mandanna for their latest campaign ‘Naye Zamane Ka Naya Paint’

Mumbai, 14th October 2024: After foraying into the decorative paints sector earlier in the year, Birla Opus Paints housed under Aditya Birla Group’s Grasim Industries, has now launched its latest campaign – ‘Naye Zamane ka Naya Paint’ i.e. ‘New Paint for the New era’. Conceptualized by Leo Burnett India, the film features two of India’s most loved actors – Vicky Kaushal and Rashmika Mandanna, as brand ambassadors talking about its unique and distinctive features and quality, along with veteran and versatile actors like Neena Gupta and Saurabh Shukla. The unique idea, stellar cast and strong conceptualization is aimed towards making Birla Opus Paints as “new” and “desirable”.

The campaign will be amplified in Hindi and all major regional languages and backed by a 360-degree activation across TV, Digital, OOH, Print, and Radio to drive awareness and induce trials.

Commenting on the campaign, Rakshit Hargave, CEO, Birla Opus Paints, said – “With our new campaign, ‘Naye Zamane ka Naya Paint,’ which is getting launched this festive season, we highlight our product’s performance through a dynamic cast, blending the fresh energy of Vicky Kaushal and Rashmika Mandanna along with the timeless charm of Saurabh Shukla and Neena Gupta. We’re confident this campaign will deeply resonate with our consumers, showcasing our innovative and inspiring approach!”

Bollywood superstar Vicky Kaushal mentioned – “I’m thrilled to be a part of the Birla Opus Paints family and looking forward to spreading vibrancy and colors in the lives of consumers. The campaign is creatively brought to life through these films in a really differentiated manner. I had a lot of fun shooting the ad with veteran actor Saurabh Shukla whose improvisation during the shoot was a treat to watch.”

Pan India Star Rashmika Mandanna mentioned – “I believe one should evolve with changing times. The latest campaign by Birla Opus Paints is a reflection of my belief to make choices backed by facts and not following the general practice. I am happy to partner with Birla Opus as their ambassador and shooting the ad with Neena Ji was a great experience. I look forward to a great association with Birla Opus Paints.”

Speaking about the campaign Rajdeepak Das, Chairman, Leo Burnett – South Asia said “We live in a world that’s constantly transforming, reshaping our homes, needs and perspectives. Our film featuring an ensemble cast brings an entertaining perspective of how while old school paints worked in the past, it’s time to embrace the next generation of paints which are meticulously designed to meet new India’s ever-changing needs.”

Amethyst Hosts Trunk Show Featuring Amrapali Gold Jewellery and Ekaya Banaras Sarees on Oct 17-19

Amethyst presents an exclusive Trunk Show of Amrapali’s fine jewellery, together with a festive collection by Ekaya Banaras from 11am to 7.30pm on October 17th, 18th and 19th, 2024 at Amethyst, Whites Road, Royapettah, Chennai.

Amrapali’s collection features one of a kind pieces crafted using rare gemstones and created using ancient Indian techniques which have been preserved by highly skilled craftsmen. This collection comprises colorful jadau pieces which are perfect for festive occasions as they add vibrancy and charm to the festivities, crafted in gold they shine for prosperity & auspiciousness.

This festive season, Ekaya Banaras unfolds its three-day festive showcase at Amethyst, spotlighting a world of handwoven sarees, lehengas, suits, and ready-to-wear pieces that are bold, festive, and undeniably versatile. From classic Banarasi silk and georgettes to sheer organza and pieces that highlight the time-honoured crafts, the collection is rooted in tradition yet full of contemporary edge and details. Timeless textiles featuring exquisite designs, rich textures, and vibrant colours, making each piece a cherished heirloom that tells a story of tradition and craftsmanship. Whether you’re the bride, bridesmaid, or seasoned collector, the Ekaya Pop Up at Amethyst is the place to be. Discover a select assortment of handwoven textiles for a wardrobe built on timeless styles.

Amrapali – Brand Note:

Amrapali Jewels is an internationally renowned luxury Indian jewelry brand that traces its origins to the year 1978, when Mr. Rajiv Arora and Mr. Rajesh Ajmera took upon themselves the task of showcasing to the world the exclusivity and magnificence of Indian heritage jewelry. Every jeweled piece is created with the help of master craftsmen and goldsmiths within and around Jaipur, with elements of Indian ethnic jewellery in their designs they have revived the traditional methods, in order to create a design language distinct to Amrapali. Like the beautiful royal courtesan Amrapali of prehistoric era from where the name of this brand has been derived, the jewellery too have a royal taste and lineage. Crafted with the Indian heritage, art and rich culture, the Amrapali jewellery is the living testimony to the rich craftsmanship of the country. Its majestic appeal has spell magic over the fashion and the glamour world.

Amrapali Jaipur is a celebration of the timeless Indian art of adornment and authentic master craftsmanship. Breathing new life into centuries-old traditions of jeweler, Amrapali embodies a unique, bold and eclectic style. Like the legend of its namesake, a renowned courtesan of ancient India, Amrapali Jaipur is the expression of a mysterious, eternal world of delight.

Amrapali has made Jaipur the center stage of fashionistas. It has been the most favoured brand of the rich and famous world ever since its inception in 1978. Over the years of excellence and exquisiteness, Amrapali has created a fan club of several famous families like Hermes, Corum, Porche, and Barbie-Muller. The Amrapali rage has also caught the imagination of glamorous stars of Hollywood and Bollywood equally. Be it Hollywood’s Jennifer Lopez, Angelina Jolie, Penelope Cruz, and Rihanna or the Indian beauties like Sonam Kapoor, Vidya Balan, Kajol, Deepika Padukone, Madhuri Dixit, Kirron Kher and Konkana Sen, the jewellery from Amrapali has definitely added zing to their glamour quotient. Almost every known face in the glamour world has adorned its creations either for a shoot or on the red carpet. Amrapali Jewellery was also seen in famous movies like Troy, Goliyon ki Raasleela- Ramleela and Khoobsurat (2014), The Second Best Exotic Marigold Hotel, Baahubali -1, Baahubali -2, Jaanisaar and Kaatru Veliyidai, Manikarnika, Sye Raa Narasimha Reddy, Tumbbad etc.

The founders of Amrapali were also invited to meet the Queen at Buckingham Palace to mark the official start of the UK-India Year of Culture in February, 2017. Amrapali Jewels also showcased ‘Holi,’ their exclusive life-size replica of a baby elephant at the official preview of the Elephant Parade India in New Delhi where the CEO’s Tarang Arora & Akanksha Arora met Royal Highnesses, The Prince of Wales and the Dutchess of Cornwall.

Amrapali Jewels loyal clientele include royalty, corporate honchos and celebrities from across the globe, including a list of honoured customers like Mr. Shimon Peres Ex-Prime Minister of Israel, Her Majesty AshiWongchuk Queen of Bhutan, Maharani Padmini Devi and Princess Diya of the Jaipur Royal Family.

The Duchess of the Cambridge, Kate Middleton was also spotted wearing Amrapali Earrings at Charity Bollywood Gala, during her royal visit to India, 2016

Princess Benedikte of Denmark recently visited Amrapali’s store in Jaipur and was seen wearing and appreciating Amrapali Jewellery.

Amrapali is the only Indian Jewelry designers to present their collection in Fashion Weeks of Milan and New York.

Ekaya – Brand Note:

Ekaya is India’s first handloom luxury brand, presenting the finest work of Banarasi art from the Indian craftsman’s repertoire. It has been brought forth by one of the country’s best-known families renowned for preserving the tradition of Banarasi textiles for over four generations and is led by Mr. Bharat Shah (Director) and his daughter Ms. Palak Shah (Founder).

The brand comes with 130 years of legacy being carried forth across four generations of the family and a community of over 10,000+ weavers contributing to the Ekaya heritage. Ekaya was established with the vision to change the way handloom textiles are sold and presented globally and offer its clientele a very distinct product line based on the principles of heritage and artisanship.

Ekaya was the first textile brand to adopt the collaboration model between renowned designers and the weavers, which helped the brand not just provide a new and fresh product range but also helped brand a traditional textile as a luxury product. Through the collaboration model we try to bridge the gap between the weavers of our country and the global market thus pushing them to learn skills to develop original and new designs for the global market which has never been seen before.

Listed Developers Trim Debt by 54% in Q1 FY25 against Peak Year FY19-end

Mumbai 10 October 2024: With residential sales creating a new peak across the top 7 cities in the last one year, buyer demand is heavily in favour of branded developers. The top eight listed players certainly have little to complain about, with remarkable sales seen across their projects.

Dr. Prashant Thakur, Regional Director & Head – Research, ANAROCK Group, says, “An analysis of the financial data of the top eight listed developers by ANAROCK shows a significant rise in their sales revenue, and their net debt has reduced by over 54% from the previous peak in FY 2019. The net debt of the top eight players collectively reduced to approx. INR 20,808 Cr by Q1 FY 2025, from over INR 44,817 Cr in Q4 FY 2019 (when the overall debt of these listed players was at its peak).

The top 8 listed players – Sobha Ltd., Puravankara Ltd., Prestige Estates, Kolte Patil, Mahindra Lifespace Developers Ltd., Godrej Properties Ltd., DLF Limited, and Lodha Developers (Macrotech) – regularly report their cost of debt in investor presentations.

The top developers to see a significant debt reduction between Q4 FY 2019 and Q1 FY 2025 are DLF Ltd. (165+% decline by gaining surplus cash of INR 2,896 Cr.) and Kolte Patil (107% reduction by gaining surplus cash of INR 37 Cr). Lodha reduced its net debt by 83% from Q4 FY2019 to Q1 FY25.

“Some players even saw their net debt rise in this period,” says Dr. Thakur. “However, these developers also saw a high jump in their booking values over the year. The rise in debt is mainly due to their aggressive expansion across the geographies – many have been on a land buying spree across cities.”

Compiled by ANAROCK Research from Company Financials

The net debt decline of the other players is due to the significant jump seen in the booking values over the last few quarters. According to their investor presentations, FY 2019 saw these top 8 listed players with a collective booking value of INR 27,144 Cr; in FY2024, it increased to approx. INR 90,573 Cr – thereby rising by a whopping 234% in this period.

Compiled by ANAROCK Research from Company Financials

Interestingly, the first quarter of this financial year (Q1 FY2025) alone saw their collective booking value at INR 26,832 Cr – nearly 99% of the total value clocked in entire FY 2019, and 30% of the total value in the whole of FY 2024. This is significant, considering that there are three more quarters left in the ongoing financial year.

Pulse Ka Pandal: DS Group Unites Four Festivals on a Single Platform

New Delhi, October 10, 2024: Pass Pass Pulse, India’s favourite candy with a tangy twist, from the stable of the Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate is set to bring the joy of festivities from every corner of India with its latest ‘Pulse Ka Pandal’ campaign. Pulse Ka Pandal is a signature annual campaign from the brand, celebrating the festive season with a uniquely tangy flair. This year, the innovative initiative will feature a microsite where users can immerse themselves in the cultural richness of our diverse festivals.

From the energetic celebrations of Garba in the West to the vibrant Ramleela in the North, and the spirited Mysore Mela in the South to the lively Durga Puja in the East, Pulse Ka Pandal is making it possible for everyone to participate in the essence of these traditional festivities digitally. The microsite offers four irresistible activities, from interactive AR filters to gamified experiences, each designed to celebrate a specific festival.

For Garba, participants can snap selfies and create reels with Pulse Candy’s Garba pandal AR filter to share their festive spirit. For Ramleela enthusiasts, there’s a thrilling game where players must dodge arrows while collecting Pulse candies. In Mysore Mela, players will race against time to arrange products quickly based on a final frame. Lastly, for Durga Puja, participants can select the colours for the Durga pandal and create their personalised greeting cards to send to loved ones.

Speaking about the campaign, Mr Ashish Bhargava, General Manager, Marketing, Confectionery, DS Group said, “Over the years, Pulse Ka Pandal has established itself as an integral part of India’s festive landscape, resonating with the diverse cultures and traditions across the country. This year, we are thrilled to introduce, for the first time, a single platform where participants can engage in four different festivals with excitement and interaction. By incorporating interactive activities, we aim to enhance the festive experience while remaining true to our roots and the vibrant spirit of Indian festivals.”

To further engage the audience, the microsite will enable the participants to win exciting online gift vouchers.

Quick Heal Launches AntiFraud.AI: India’s First All-in-One Fraud Prevention Solution

Mumbai, October 10th, 2024: Quick Heal Technologies Limited, a global cybersecurity solutions provider, today announced the launch of India’s first fraud prevention solution – AntiFraud.AI. This ‘Made in India’ solution opens a whole new category revolutionizing digital safety against the escalating threat of financial frauds which is impacting everyone including the most tech-savvy.

The launch of AntiFraud.AI comes at a crucial time when financial fraud has reached alarming levels. According to the Indian Cybercrime Coordination Centre, the approximate amount that Indians lost to fraudsters between January to April 2024 stood at ₹1750 crores. The gravity of the situation is further underlined by the National Cybercrime Reporting Portal, suffered losses were reported through over 740,000 complaints. These staggering figures highlight the urgent need for comprehensive fraud prevention solutions, a need that Quick Heal’s AntiFraud.AI aims to address head-on.

Commenting on this momentous occasion, Vishal Salvi, Chief Executive Officer at Quick Heal Technologies Limited, said, “With AntiFraud.AI, we are not merely unveiling a new solution but, establishing a new category of fraud prevention. Leveraging over 30 years of industry experience and operating India’s largest malware analysis facility, Seqrite Labs, we have a deep understanding of consumer fraud and the dynamic threat environment with real-world challenges. Just as we tackled the core issue of viruses with our Antivirus solutions in 1995, we now take upon ourselves the responsibility to address the growing risk of fraud, which not only causes financial loss but also inflicts emotional distress. At Quick Heal, our commitment is to provide a solution that prevents fraud for all users, regardless of their technical expertise. This solution empowers individuals to safeguard themselves and their loved one from falling victim to scams. AntiFraud.AI reiterates our dedication to securing India’s future, allowing every citizen to participate in the digital economy with confidence. Our goal is to create a robust and secure digital ecosystem that will drive India’s growth and prosperity for years to come”

AntiFraud.AI boasts a wide range of robust features designed to enhance user security and safeguard sensitive information. Key Features Include:

Risk Profile
o Assess your risk level with actionable recommendations to reduce exposure to fraud.

Fraud Call Alert
o Alerts you on receiving a potentially fraudulent call.

Scam Protection
o Employs sophisticated algorithms to identify and block phishing links and fraudulent websites, enhancing online security.

Banking Fraud Alert
o Utilizes artificial intelligence to detect and alert users to potential banking fraud attempts in real-time.

Fraud Protect Buddy
o Empowers users to safeguard their loved ones by sharing alerts and security tips, specifically addressing the vulnerabilities of less tech-savvy individuals.

Fraud App Detector
o Continuously scans for malicious applications and delivers real-time alerts about potentially harmful apps.

Secure Payments
o Ensures a safe environment for online transactions and monitors for suspicious activity throughout the payment process.

Unauthorized Access Alert
o Notifies users if their device’s microphone or camera is activated without consent, protecting against covert surveillance.

Dark Web Monitoring

o Actively scans the dark web for compromised sensitive data and provides timely notifications if users’ information is found.

Call Forwarding Alert

o Alerts you when your calls are being redirected without your consent,

The solution also offers Screen share alert, Payee Name Announcer, Spy Alert, File Vault and Browsing Protection and more.

In addition to these, The Information Hub feature provides access to in-depth research and fraud intelligence from Seqrite Labs, India’s largest malware analysis facility, keeping users informed about evolving threats with the latest fraud trends and prevention tips. This feature allows users to access Quick Heal’s extensive domain expertise and knowledge. Furthermore, the Victim Support feature offers step-by-step guidance for those who fall victim to fraud, aiding in recovery and necessary actions. Together, these elements create a robust defense against fraud and enhance overall digital security.

Commenting on this momentous occasion, Vishal Salvi, Chief Executive Officer at Quick Heal Technologies Limited, said, “With AntiFraud.AI, we are not merely unveiling a new solution but, establishing a new category of fraud prevention. Leveraging over 30 years of industry experience and operating India’s largest malware analysis facility, Seqrite Labs, we have a deep understanding of consumer fraud and the dynamic threat environment with real-world challenges. Just as we tackled the core issue of viruses with our Antivirus solutions in 1995, we now take upon ourselves the responsibility to address the growing risk of fraud, which not only causes financial loss but also inflicts emotional distress. At Quick Heal, our commitment is to provide a solution that prevents fraud for all users, regardless of their technical expertise. This solution empowers individuals to safeguard themselves and their loved one from falling victim to scams. AntiFraud.AI reiterates our dedication to securing India’s future, allowing every citizen to participate in the digital economy with confidence. Our goal is to create a robust and secure digital ecosystem that will drive India’s growth and prosperity for years to come”

The seamless design of Quick Heal AntiFraud.AI prioritizes user privacy and is available on Android, iOS, and Windows platforms, catering to diverse user preferences. While AntiFraud.AI focuses on preventing digital fraud executed through deception and manipulation, traditional antivirus software remains essential for detecting and removing malware such as viruses, worms, trojans, ransomware, and spyware. Users are encouraged to maintain both AntiFraud.AI and antivirus protection for comprehensive security.

Adding to this year’s launch, Quick Heal’s Version 25 builds on the recent recognition of Quick Heal Antivirus as the safest banking antivirus by AVLab Poland Cybersecurity Foundation. This release introduces significant improvements to its Anti-Ransomware engine and fraud prevention features. The integration of AntiFraud.AI into Quick Heal Total Security Version 25 delivers holistic protection by combining advanced fraud prevention technology with traditional antivirus functions.

Quick Heal AntiFraud.AI is designed to work alongside any antivirus solution, ensuring both can operate simultaneously. For Windows users of Quick Heal Total Security Version 25, fraud prevention capabilities are now built-in as well.

With this launch, Quick Heal Technologies Limited reaffirms its position as a leader in cybersecurity, committed to providing top-tier protection against advanced cyber threats and fraud. The company invites users to elevate their digital security by downloading AntiFraud.AI and joining the movement towards a fraud-free digital India.