20, Sep 2024
Deepak Fertilisers Holds 45% Share in Indian Nitric Acid Market: PL Capital Report

Mumbai, September 20, 2024: PL Capital – Prabhudas Lilladher, one of the most trusted financial services organisations in India in its latest beat report on DEEPAK FERTILISERS AND PETROCHEMICALS LTD cited that Deepak Fertilisers holds a dominant position in the Indian Nitric Acid business with a 45% market share and is increasing capacity by 450 KTPA with a capex of ₹1,950 crore. PL Capital believes that capex in ammonia, TAN and Nitric Acid will aid growth in FY25-26 across all verticals along with better monsoon supporting crop business, and value’s it at 18X FY26 EPS arriving at a target of ₹1,355.

Industry Growth

In 2023, the global Nitric Acid market was valued at $31.77 billion and is expected to increase from $32.94 billion in 2024 to $44.09 billion by 2032, with a compound annual growth rate (CAGR) of 3.71% during the forecast period from 2024 to 2032. The ammonium nitrate market was valued at $18.38 billion in 2023 and is projected to grow to $25.86 billion by 2031, with a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031. DFPCL is a major producer of technical ammonium nitrate (TAN) and aims to become the third-largest producer globally within the next two years.

Titanium Ammonium Nitrate (TAN) Segment

The outlook for technical ammonium nitrate (TAN) has improved, with the ammonia spread over natural gas increasing, along with the ammonium nitrate spread over ammonia. DFPCL has achieved backward integration with a ₹4,500 crore investment in ammonia and has secured medium-term gas-based contracts. The export ban on technical ammonium nitrate (TAN) in FY24 has now been lifted. The 2024 Budget proposed increased duties on ammonium nitrate while reducing duties on precious metals used for catalysts, both of which are expected to have a positive impact.

Nitric Acid and IPA segment

The price of nitric acid remains stable, while isopropanol (IPA) prices are strong due to reduced exports from Europe. There is a brownfield expansion in nitric acid with WNA (300 KTPA) and CNA (150 KTPA) at a project cost of ₹1,950 crore. Sixty-five percent of the additional CNA capacity is secured under a 20-year contract, and a significant portion of this capital expenditure will be received by the company as a subsidy.

Market Outlook

The outlook for the TAN business is positive, supported by capital expenditures and an increased ammonium nitrate spread over ammonia. Nitric acid prices remain stable, and volume expansion is anticipated due to these investments, as well as the introduction of a service component in the commodity business. Capital expenditures in ammonia, TAN, and nitric acid are expected to drive growth across all verticals in FY25-26, bolstered by improved monsoon conditions that will benefit the crop sector.

20, Sep 2024
KW Group extends its brands store portfolio in Delhi6 mall, adds more brands in its flagship Mall

KW Group’s Delhi 6 Mall- the Flagship commercial project in Raj Nagar Extension, Ghaziabad, has announced that it has added more brands in its existing large portfolio. Brands such as AAR Fun Zone that offers entertainment, Mehlab Cafe and the ultimate men’s wear clothing brand: Cobb have already opened their exclusive stores in the mall.

kw

The Group has also signed MOU agreement with the following brands like KOJA India,BBQ Company, BBQ Beer Bash,BeYours and Brewhouse Pub & Grill opening its exclusive store in KW Delhi6 Mall. For the consumers the above mentioned brands will be in service very soon.

With so much under one roof, the addition of newer premium brands marks a significant milestone in the mall’s journey to become the region’s premier shopping, dining, and entertainment destination.

“KW Delhi 6 Mall is dedicated to provide its customers the best possible shopping and leisure experience even as it develops and grows. With these esteemed Brand on board, the mall is sure to win over customers’ hearts and develop into a centre for business and pleasure in Ghaziabad, as well as the nearby areas of Noida and East Delhi.” says Mr. Pankaj Kumar Jain, Director KW Group.

Going beyond a mere shopping experience, Delhi6 Mall offers amazing recreational amenities with fantastic leisure alternatives, such as a food court and a gaming arcade too. This guarantees that guests can unwind and have fun, making Delhi 6 Mall a great place for both individuals and families to visit.

Standing tall with its impressive architecture and plethora of shopping cum entertainment opportunities, Delhi6 Mall has already acquired a prime position in the heart of Raj Nagar Extension .Having come up as a significant commercial development with multitude of avenues ranging from high end brands, multi- cuisine -eateries and entertainment activities, Delhi 6 Mall is bound to become a hot spot of leisure, fun and shopping for residents of Raj Nagar Extension.

20, Sep 2024
Cleartrip signals a new era of travel with The Big Billion Days 2024

Bengaluru, 20 September 2024: Cleartrip, a Flipkart company announces its highly anticipated year-end travel sale with The Big Billion Days (TBBD) from 26 September – 6 October 2024. This year, Cleartrip aims to set a new standard in India’s travel aspirations during the festive season with great deals on flights, hotels, buses, and holiday packages, empowering customers to escape their daily routines and embark on much-needed getaways.

As consumer priorities shift towards valuing experiences alongside material purchases, travel has become a core part of festive celebrations. TBBD is perfectly aligned with this growing trend, offering value-driven travel deals that make the perfect festive escape possible while also making it affordable.

Speaking on the occasion, Anuj Rathi, Chief Business and Growth Officer, Cleartrip, stated, “We are witnessing a profound shift in Indian consumerism and travel is at the heart of this transformation. At Cleartrip, we are leading the charge to democratise travel by building an integrated ecosystem that connects airlines, hotels, and key travel partners, making us a one-stop destination for all.”

He added, “With 120 million leisure travellers and 27 million outbound travellers, India’s demand for international travel is stronger than ever. In response, Cleartrip has curated an exclusive selection of long-haul destinations to help users elevate their travel experience to luxury. Through strategic partnerships with airlines and hotel chains, we make these curated, high-end experiences not just aspirational but accessible and affordable.”

19, Sep 2024
Multiplex Group celebrates 50 years of Innovations in Agriculture India to be carbon neutral by 2030: Giriraj Singh

Multiplex Group 50 years

Bengaluru, 19 September 2024: Multiplex Group, one of the leading agricultural companies in India, celebrated its 50th anniversary today. Shri. Giriraj Singh, Minister of Textiles, Government of India, along with Shri. Ram Nath Thakur, Hon Minister for State, Agriculture and Farmer Welfare Government of India, Shri. N. Chaluvaraya Swamy, Minister of Agriculture Government of Karnataka, His Royal Highness Prince Saud bin Abdul Aziz Bin Abdullah bin Saud, Prince of Saudi Arabia, Shri. Mohamed Ahmed Awaleh, Minister of Agriculture, Republic of Djibouti, Shri. T. B. Jayachandra, Former Minister, Government of Karnataka, Dr. G P Shetty, Founder of Multiplex Group, and Shri Mahesh G Shetty, Managing Director of Multiplex Group of Companies inaugurated the Golden Jubilee celebrations of the Multiplex group today in the city.

While delivering the inaugural speech Shri. Giriraj Singh, Minister of Textiles, Government of India said that the country will develop through innovation in farming. Bio-fertilizer is the future and the right way to approach farming. He said that the world is moving towards sustainable farming and about 110 million hectares is under natural farming across the world, while in India the area under sustainable farming is about 3.6 million hectors.

He said that about 20 to 27% of the Indian farmers currently uses green and organic fertilizers which is about the same ratio as the world. Multiplex is leading the way in the production of organic fertilizers. According to him, we need to stop using chemical fertilizers as it is both harmful to the soil and human health, for a healthy India organic is the way.

Shri Giriraj Singh stated that the government of India’s goal is to become carbon neutral by 2030 and by 2070 the country will be carbon negative. Bio-fertilizers, sustainable farming, e-tractors, and e-vehicles all will help in achieving our sustainable goals.

Mahesh G Shetty, Managing Director of Multiplex Group of Companies said “As we celebrate our Golden Jubilee, we stand at a pivotal moment in our journey, reflecting on 50 years of dedication, growth, and remarkable achievements. This milestone serves as a testament to the collective efforts of all who have contributed to our legacy, from our visionary founders to our present-day leaders, farmer community, staff, dealers and stakeholders”.

“Throughout the past five decades, we have transformed challenges into opportunities, making significant strides in key areas of achievement: namely Innovation, Service, Research & Development, Community development, Sustainability etc. Our unwavering commitment to excellence has earned us a position of prominence, not only in India, but also in the broader global landscape. We celebrate the impact we’ve made and the values that have shaped our success such as integrity, innovation, teamwork, dedication and collaboration” he added

Mr. Shetty stated “as we look to the future, we are more determined than ever to build on our accomplishments in terms of quality Agro inputs. The next chapter of our story will be one of continued innovation, expansion, and a deepened commitment to our future goals in Agri technology, such as enhancing sustainability, diversity, digital transformation and community engagement etc. We are excited to build further ahead, driven by a clear vision and guided by the lessons of our rich history”.

Shri. Ram Nath Thakur, Hon Minister for State, Agriculture and Farmer Welfare Government of India stressed on the need for supporting the country’s farming community in adopting sustainable farming practices. He urged Multiplex and other organic fertilizer manufacturers to focus on providing innovation and cost-effective solutions for farming,

Minister for Agriculture, Government of Karnataka, Shri. N. Cheluvarayaswamy said that the Indian farmers need to adopt organic fertilizers and natural farming, He also lauded the effort of Multiplex Group, a company from Karnataka leading the way in biofertilizers in the country.

The Multiplex Group has been at the forefront of the agricultural sector since its inception in 1974. As industry leaders, the company specialize in manufacturing and distribution of a comprehensive range of agricultural inputs. Multiplex portfolio includes fertilizers, pesticides, nutrients (both major and minor), organic manure, bio-fertilizers, bio-pesticides, and bio-stimulants. The reach of Multiplex products extends to more than 17 countries, including Japan, Korea, Ethiopia, Djibouti, Sri Lanka, and various Arab nations.

19, Sep 2024
YES BANK and Paisabazaar launch feature-rich ‘PaisaSave’ Cashback Credit Card

Hyderabad, September 19, 2024: Paisabazaar, India’s leadingonline marketplace for consumer credit and free credit score platform, has partnered with YES BANK, India’s sixth largest private sector bank, to unveil their co-branded credit card – YES BANK Paisabazaar PaisaSave Credit Card.

yes bank

The PaisaSave Credit Card is designed to reward frequent shoppers by offering substantial cashback on everyday purchases, both online and offline, making it a must-have for the value-conscious customers.

Key features of the PaisaSave Credit Card include:

• Cashback* of 3% on online purchases across popularplatforms including Amazon, Myntra, Flipkart, Nykaa, Swiggy, Zomato, Tata Cliq, Ajio, among others
• After reaching a monthly cashback limit of INR 5,000 on online transactions, users will continue to earn 1.5% cashback* on further online purchases
• Unlimited 1.5% cashback* on all offline purchases, including in-store transactions
• Fuel surcharge waiver of 1%* at all fuel stations

The PaisaSave Credit Card provides an easy way for customers to save as they spend, especially on online transactions where cashback is accelerated to 3%. Whether shopping on popular e-commerce sites or paying at physical stores, the card ensures consistent savings through its unlimited cashback feature.

Additionally, customers can opt for a virtual YES BANK Rupay Credit Card while applying, enabling them to make UPI payments seamlessly, further expanding the card’s utility.

The card has no joining fee, and the annual fee of INR 499 can be waived off from the second year if users meet the spending threshold of INR 1.2 lakh per annum in the preceding year, making the PaisaSave Credit Card highly cost-effective for regular shoppers.

Mr. Anil Singh, Country Head – Credit Cards and Merchant Acquiring, YES BANK, said, “Our partnership with Paisabazaar aims to offer a credit card that meets the everyday needs of today’s consumers. The PaisaSave Credit Card provides cashback benefits for both online and offline transactions, helping customers save more on their regular purchases. By combining YES BANK’s financial expertise with Paisabazaar’s digital reach, we’ve created a simple, effective solution to enhance the overall banking experience for our users.”

Mr. Naveen Kukreja, Co-founder & CEO, Paisabazaar, said, “Our co-created strategy continues to evolve as we deepen partnerships across the ecosystem and strengthen our pipeline of superior, digital-only products that meet need gaps across consumer segments. Our latest offering with YES BANK is another step in that direction. Our co-created card PaisaSave has been designed for the new and young Bharat, making online purchases a rewarding experience for this aspirational and digital-savvy segment.”

19, Sep 2024
CareEdge launches a comprehensive REITs platform

Mumbai, September 19, 2024: In a transformative move for the real estate and infrastructure sectors, CareEdge Analytics, a leading analytics and advisory firm (specializing in innovative solutions that empower banks and financial institutions to manage risks, optimize performance, and navigate the evolving financial landscape) announces the launch of www.reitsinfraedge.com, an innovative data benchmarking platform, encouraged by SEBI, to provide comprehensive, up-to-date, information and tools to investors about listed REITs in the Indian market.

ReitsInfraEdge platform is conceived to serve as a singular portal for investors to access, compare, and analyse data and performance across the Indian REITs market, including details of their underlying properties. Designed with flexibility and user-friendliness in mind, this platform empowers investors to make informed decisions by offering interactive valuation tools, which enable users to compare, iterate, and assess impact of their assumptions and scenarios on the valuation of REITs and their underlying properties.

By consolidating key data metrics for the REITs sector, ReitsInfraEdge is positioned to facilitate orderly growth in the real estate and infrastructure sectors backed by informed decision making.

Says Shri Mehul Pandya, MD and Group CEO, CareEdge, “Our new web-based platform will empower retail and institutional investors to benchmark the performance of REITs, for a more informed investment decision. Our unique and flexible CareEdge standard valuation model will enable investors to understand the drivers of valuation for the underlying properties. Further, the investors can modify the assumptions to arrive at their own assessment of value, based on their judgement.”

“We see enormous potential in India’s real estate and infrastructure sectors, but progress has been hampered by limited availability of organized data and analytics for investors”, says Shri Abhisheik Vishwakarma, President, CareEdge Analytics. “Our platform empowers investors, developers, and all stakeholders with advanced analytics and a rich repository of standardized data”, adds Shri Vishwakarma.

ReitsInfraEdge platform is designed to serve as a single platform providing a 360-degree view of all listed REITs and their properties in the real estate market. It is now available on web platforms, offering seamless access to resources anytime and anywhere.

19, Sep 2024
Ergospace Enhances Their Portfolio by Launching New Comfort Solution: The Flow Chair

19th September 2024, New Delhi, India— Ergospace marks a significant milestone for ergonomic seating as they proudly unveils the newest addition to its lineup, The Flow Chair. Designed to revolutionize the way we sit and work, the Flow Chair combines cutting-edge mechanisms.

The Flow Chair’s sleek and modern design is complemented by its robust construction, using high-quality materials that guarantee longevity and reliability. Its aesthetic appeal makes it a seamless addition to any office environment, blending effortlessly with various decor styles while maintaining its functionality and comfort. The Flow Chair allows for further customization to match individual preferences and office aesthetics. The chair is available in 3 different color variants i.e., Black and Grey.

Flow Chair- Ergo Space- Black

The features of the Flow Chair are as follows:

High-Back/ Mid-Back –Mesh Chair: It offers full upper back support and enhanced airflow, promoting comfort during extended sitting. Mesh Chairs provide essential support for the lower back and a more compact design, suitable for smaller workspaces.

Adjustable Armrests: Allow users to customize their arm support height and angle, reducing strain on the shoulders and neck.

Fixed Lumbar Support: It provides consistent lower back support to maintain the natural curve of the spine, helping to reduce back strain.

Adjustable Seat Depth: Allows users to modify the distance between the backrest and seat edge, accommodating different leg lengths and improving overall comfort.

Synchro Tilt Mechanism: This synchronizes the movement of the backrest and seat, allowing both to tilt together while maintaining ergonomic alignment.

Any point Locking & Tilt Tension Control: Any Point Locking allows users to secure the chair’s tilt at any desired angle, providing customizable support for various tasks.

Pneumatic Seat Height Adjustment: It enables smooth, effortless changes to the seat’s height using a gas lift mechanism, ensuring optimal ergonomic positioning.

Revolving Nylon Base in Black & Grey: The revolving nylon base in black and grey offers durability and a sleek, modern look.

“We are thrilled to introduce the Flow Chair, which embodies our commitment to innovation and ergonomic design,” said Mr. Prashant Garg, Managing Director, ERGO SPACE. “We understand the importance of a comfortable and supportive workspace, and the Flow Chair is designed to meet those needs effectively. Whether you’re spending hours at a desk or engaged in collaborative meetings, the Flow Chair provides the comfort and support you deserve.” He added.

In addition to the ergonomic benefits, the Flow Chair is environmentally conscious, crafted with sustainability in mind. Its intuitive design ensures that users can focus on their tasks without the distraction of discomfort, promoting productivity and well-being in the workplace. The chair ranges between Rs. 8500 to Rs. 18,000 depending upon the color variants and customization.

19, Sep 2024
Urbanization Vs. Nature – Is a Symbiosis Possible

Akash

by Akash Pharande, Managing Director – Pharande Spaces

Before urbanization took off earnestly in India, humans and nature coexisted admirably. Unfortunately, rampant real estate development has steadily reduced Indians’ access to nature. From the increasing demand for integrated townships with abundant greenery, we can see that urban dwellers today are looking to reconnect with nature.

 

 

The Cost of Urbanization

Our cities’ development agendas have taken a huge toll. Parks and forested regions have been replaced with high-rise skyscrapers. It’s tempting to blame municipal authorities and real estate developers for this loss, but there is no denying that our cities, which have limited space, must adapt to the constantly rising demand for housing, office buildings and the other real estate manifestations of modern-day life.

Supply follows demand, and developers cater to an ever-increasing demand. But there is a price to pay for this demand-supply interplay – nature has been relegated to the sidelines and, in some cities, wiped out altogether. There is a common belief today that greenery has become a luxury that only the rich can afford.

real estate

Pune’s Development Trajectory

Let’s take Pune as an example. This city’s geographic limits were previously much narrower, and there was little motivation to expand them. Pune was the quintessential retirement city and was even called Pensioner’s Paradise. Another claim to fame was its educational institutions, earning it the additional tag of ‘Oxford of the East’. The city and its economic activity coexisted amicably with farming activities, even in the core areas.

Going back a little further, the British viewed Pune (then Poona) as a region of political turmoil and resistance to their rule. Pune did not begin to expand geographically or demographically till India gained independence in 1947.

Then the technological revolution in Pune started. It grew from a tiny city to a full-fledged metropolis because of its rapidly expanding employment opportunities, first in manufacturing, then in software technology and information technology-enabled services (ITeS), attracting a massive influx of people.

The city’s population began to rise significantly in the 1990s because of the country’s economic liberalization, which allowed for foreign investment and boosted industrial expansion. Pune’s salubrious climate, along with its robust education infrastructure, began to draw more and more skilled workforce. Infosys and Wipro established bases here, resulting in the creation of the Hinjewadi IT Park.

This resulted in a cascade effect, attracting other tech enterprises and MNCs. Its proximity to Mumbai, India’s financial capital, added to its appeal to firms looking to cut costs. Rapid urbanization resulted in massive infrastructure development, including upgraded road networks, residential complexes, and commercial malls.

As Pune evolved into an IT powerhouse, more and more real estate development was required to accommodate people and the businesses they work in. As of 2024, the estimated population of Pune is 4.44 million within the city limits and 7.35 million in the metropolitan area.

There was minimal impact on Pune’s once-famous natural wealth when it was still relatively small and unspoiled by the rampant urbanization we see today. It is painfully obvious how much of its originally bountiful supply of green open spaces has been depleted by low and high-rise housing constructions, landfills, commercial structures, and shopping malls.

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A Steady Disconnect From Nature

This development approach creates a disconnect between city dwellers and the natural environment. The desire to restore a healthy environment and healthier cities is once again staging a resurgence, but most real estate development today revolves around amenities and facilities. The little vegetation available is mostly ornamental.

Our cities are increasingly turning gray rather than green. Any attempts to reconnect people with the environment must be cross-disciplinary and integrated.

A city needs structures, deforestation is inescapable, and buildings will last as long as humanity. But can we restore nature to our cities?

An attempt in Singapore to reintroduce a natural ecosystem into the urban fabric is yielding incredible benefits. What such a vision of urbanization in the future may accomplish is fascinating. Concrete CAN coexist with a large amount of greenery, and one should not rule out the other.

However, it requires an extremely progressive town-planning vision, strong political resolve, and unwavering backing from the city’s population.

To conclude

Let’s face it – most of the housing demand in India in recent years is mostly for concrete structures with modern amenities, with a little bit of token vegetation. However, we are seeing a resurgence in demand for nature-rich housing in our cities.

Today’s young homebuyers come from a place of increased environmental conscience, and also concerns about their own and their children’s health and wellness. The rise in demand for homes in integrated townships, which guarantee abundant green, open spaces which will not be violated by further development, is testimony to this fact.

It takes time for a city to lose its ‘green’ reputation; for Bangalore and Pune, it took decades. It will take a few more decades to restore it, but it is achievable if all parties, from town planners and municipal officials to real estate developers and buyers, agree it is worthwhile and must be done.

Akash Pharande is Managing Director – Pharande Spaces, a leading real estate construction and development firm famous for its township projects in Greater Pune and beyond. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer of townships in the region. With the recent inclusion of Puneville Commercial into one of its most iconic townships, Pharande Spaces taken a major step towards addressing Pune’s current and future requirements for fully integrated residential-commercial convenience

19, Sep 2024
66% of Shoppers Want a Unified Shopping Experience From Brands, Locus.sh and Coresight Research Report

New Delhi, September 19, 2024: Consumers are no longer sticking to just one platform–they are browsing, researching, and purchasing across multiple channels—be it online stores, in-store, or via mobile apps, states Locus and Coresight Research in a new research report titled “From Omnichannel to Unified Commerce: Elevating Cross-Channel Customer Experience to the Next Level”. 65.8% of consumers are increasingly combining these touchpoints to enhance convenience and choice

In India, many trends mirror this shift. A growing number of young Indian shoppers, particularly those aged 18-44, are leveraging both online and offline platforms. With 75% of online shoppers in India falling within this age group, brands are witnessing a rising demand for integrated, multi-channel shopping experiences.

The report further highlights the financial impact of this behavior. 25% of shoppers spend more when they engage with retailers across multiple channels. This increase in spending stems from higher engagement, access to more options, and enhanced convenience. At the same time, 36.9% of these consumers are more likely to remain loyal to retailers offering a seamless, multi-channel experience. India is seeing a similar pattern, with 62% of online shoppers belonging to medium to high-income households. These shoppers are demanding personalized, frictionless experiences as they navigate between online platforms, direct-to-consumer (D2C) sites, and physical stores.

The report also points to the growing role of social commerce. In the US, consumers increasingly use social media as a key discovery tool. While 22.8% of shoppers have purchased directly through social media platforms, many more use them to discover products and research before buying. India is following this trend, with social commerce rising as a critical point of influence, especially in fashion and beauty categories, where shoppers rely heavily on social platforms for product recommendations.

“Shoppers in both the US and India are embracing a hybrid shopping approach, signaling a clear shift toward a more integrated purchasing experience. More than half of the US consumers are leading the way in merging these behaviors, and India is quickly catching up, with a younger, affluent demographic driving similar trends. The commonality across both markets is the demand for convenience, real-time access to product information, and seamless transitions between channels. Retailers that recognize and adapt to this will not only see increased spending but also greater loyalty,” commented Nishith Rastogi, Founder & CEO, Locus.sh

As the shopping landscape shifts, the path forward is unified commerce. Unlike traditional omnichannel approaches, unified commerce integrates the backend—logistics, inventory, and customer data—into a single system, enabling a truly seamless shopping experience across all channels. The report highlights the need for real-time inventory management powered by technologies like RFID and mobile-first shopping platforms is becoming essential to keeping customers engaged and satisfied in both markets.

19, Sep 2024
Suyu announces the launch of India’s first Astaxanthin-infused Skincare Collection

India, 2024

SUYU- India’s first Superfoods Based Organic Skincare Brand, is proud to announce the launch of India’s first “Astaxanthin Skincare range”. Suyu’s new collection reflects its focus on clean, sustainable products made with nature’s best ingredients.

The key ingredient in this line is Astaxanthin, known as the “king of antioxidants.” It’s a powerful skincare ingredient sourced from micro-algae and is 6000 times stronger than Vitamin C. Its strong antioxidant effects make it great for improving skin health and vitality.

suyu

This new line addresses different skincare needs with effective and unique formulas. It includes products like the Astaxanthin Advanced Repair Day Serum, Antioxidant Night Face Elixir, and Illuminating Night Serum among others.

Each product uses the powerful antioxidant Astaxanthin, along with superfoods like Reishi, Shiitake, and Chaga, to refresh and restore the skin.

“Our Astaxanthin Range represents a significant milestone in our journey to deliver skincare that is both effective and aligned with our core values of sustainability and transparency,” said Ghrinesh, co-founder of SUYU. “We believe that our values will come through in our products, and we look forward to learning and growing in this space.”