Category Archives: Business

Siddha & Sejal Group opens EOI Phase of Final Tower at Siddha Sky, Sion NX

Mumbai, September 05, 2024: Siddha Group, a leading real estate developer with a national footprint, along with partner Sejal Group is excited to open the EOI Phase of their fifth and final tower; Code named “WOW OR NEVER” at their landmark project, ‘Siddha Sky’ located at Sion NX. Prospective buyers can avail Express of Interest (EOI) benefits worth Rs 21 Lacs, if booked within the offer period of August 29, 2024 to October 3, 2024.

‘Siddha Sky’ is centrally located at Sion NX and comprises 5 towers of 39 storeys’ each; with all the towers connected by Mumbai’s First Rooftop Skywalk. This project offers 2 & 3 Bed Lifestyle Residences. The project also offers 4+ Acres of open spaces, 22,000 sqft of Resident’s Club, and a range of amenities to help residents rejuvenate in a pollution free environment. With amenities like Sky Lounge, hammock seating, amphitheatre, Yoga and telescopic star gazing point, and many more on the Rooftop Skywalk – the occupants will have amazing experiences to cherish.

Mr. Samyak Jain, Director of Siddha Group, said, “We are extremely excited to announce the opening of EOI Phase for the final tower at Siddha Sky. Featuring Mumbai’s First Rooftop Skywalk, this tower is a testament to our unwavering commitment to excellence and our vision of blending modern opulence with timeless comfort. We are very happy at the response received so far. This is the opportunity of the season for buyers to make huge savings by booking now during the EOI Phase!!”

Sion NX is rapidly emerging as a sought-after residential locale in Mumbai, thanks to its proximity to the Eastern Expressway, Freeway, and the forthcoming 32 km Metro 4 corridor linking it to Thane. Furthermore, Atal Setu, connecting Sewri to Nhava-Sheva, has significantly cut travel times to Navi Mumbai, boosting property demand in the area and anticipating a rise in property values.

Siddha & Sejal Group invites home seekers to take advantage of this remarkable offer and become part of a landmark project.

Group Satellite Unveils Exciting Ganesh Chaturthi Offers for Home Buyers

Mumbai, September 5, 2024: As Ganesh Chaturthi approaches, the excitement among the people of Maharashtra is palpable. In celebration of this beloved festival, Group Satellite is offering special, limited-time deals that cater to those eager to buy a new home. With property prices on the rise, these exclusive offers provide a unique opportunity for prospective buyers to invest in their dream home during this auspicious season.

This Ganesh Chaturthi, Group Satellite presents an enticing home buying opportunity at their project Aarambh Avyaan. Amid a thriving real estate market, they are offering 1 BHK homes starting at an all-inclusive price of ₹54.50 Lacs. Homebuyers can make a down payment of just 10% plus Stamp Duty and financial freedom for the entirety of 2024. For every home purchase buyers stand to gain a 10 GM Gold Coin and a Modular Kitchen, merging luxury with practicality. This offer is valid till 18th September 2024 only.

Mr. Himanshu Jain, VP of Sales, Marketing & CRM at Satellite Developers, stated, “Ganesh Chaturthi heralds the beginning of the festive season in Maharashtra, a period when many people are inclined to invest in their dream homes. During this time, developers offer compelling deals, including significant discounts, fully furnished homes, and even holiday packages. With ongoing infrastructure developments across Mumbai, particularly in the western suburbs, both home buyers and investors are drawn to these areas for their strong potential for price appreciation and attractive returns on investment.”

ITC Mangaldeep Elevates Pooja Experience with Innovative Scent 3 in 1 Launch

National, 5th September 2024: ITC Mangaldeep, one of India’s leading incense brands, proudly announces the launch of its new sub-brand, Mangaldeep Scent. This innovative product marks a strategic expansion into aromatic space, offering consumers a luxurious and multi-dimensional olfactory experience.

Mangaldeep Scent 3 in 1 features three captivating fragrances in a single pack, providing a rich and varied olfactory experience to elevate one’s prayers. These fragrances are inspired by three international perfumes promising a unique and differentiated perfume-like experience. It ensures a 0% charcoal content, guaranteeing a pure and pleasant aroma and a superlative post-puja experience with its long-lasting fragrances.

The new Mangaldeep Scent 3 in 1 comes in elegantly designed packaging, engraved with the iconic Mangaldeep logo featuring the Lamp of Well-being with design elements that invoke a sense of luxury and mysterious appeal.

Commenting on the launch, Mr. Gaurav Tayal, Chief Executive, Matches & Agarbatti Business Division, ITC Ltd., said, “At ITC Mangaldeep, our mission is to enrich lives through the power of fragrance. The launch of Mangaldeep Scent underscores this commitment, offering our consumers the convenience of enjoying three distinct fragrances, without the need to purchase separate packs. Our extensive consumer research revealed a strong preference for diverse modern aromatic experiences inspired from the world of fine fragrances, whether for pujas or enhancing home environments.”

Mangaldeep Scent 3 in 1 is available at retail stores, marts, and online platforms. With the introduction of Mangaldeep Scent, ITC Mangaldeep continues to lead the way in delivering a premium and innovative aromatic experience for your daily puja needs.

FADA Unveils Results of the 2024 Customer Experience Index in Collaboration with Frost & Sullivan

September 5, 2024, Hyderabad/New Delhi, INDIA: The Federation of Automobile Dealers Associations (FADA), the apex body championing the interests of India’s Automobile Retail Sector, in collaboration with Frost & Sullivan, the Growth Pipeline Company, announces the results of the 2024 Customer Experience Index (CEI), an annual study.

Study Background:

The primary objective of this comprehensive study was to assess and quantify customer experience across sales, after-sales service and product quality in the passenger vehicle category. The study highlights the key drivers of experience, providing valuable insights for the automotive industry.

The respondents were carefully selected to represent a broad demographic of vehicle owners. The profile includes males and females aged 18 years and above, all of whom are primary users and primary or occasional drivers of personally owned vehicles. Importantly, the primary vehicle in question must be ‘new’ at the time of acquisition and the respondents must have been involved in the decision-making process for its purchase.

The study further categorized respondents into two distinct groups:

• vehicle bought from an authorized dealer within last 12 months (May’23 to May’24) for the “Sales & Product Quality” and
• those who purchased their vehicle between 2021 and 2023, having availed after-sales services within the last six months, for the “After-Sales Service” category.

CEI was conducted with a substantial sample size of 8,685 respondents. The sample was divided into two primary categories:

• 3,683 respondents provided insights into their experiences related to “Sales & Product Quality,”
• 5,002 respondents contributed to the “After-Sales Service” category.

To further refine the analysis, the sample was stratified by market tier, with:

• 3,951 respondents from Tier 1 cities,
• 3,925 from Tier 2 cities, and
• 809 from Tier 3 cities.

Key Highlights:

• Overall Customer Experience Index (CEI) considers 97 attributes across Sales, Product and After-sales experiences,
• each having a weightage of 25%, 25% and 50%, respectively.
• Mass Market Brands: Kia leads the mass market segment with a score of 45.84
• Luxury Brands: Audi tops the luxury segment with a score of 48.93

Sales Experience Index (SEI)

•  Mass Market Brands: Kia ranks highest in sales experience with a score of 52.52 scoring most in test drive experience, responsiveness of sales team, customer relationship management, to name a few.
• Luxury Brands: BMW leads with a score of 52.52, ranking highest in availability of roadside assistance, online advertisements, amongst others.

Product Experience Index (PEI)

•  Mass Market Brands: Toyota scores highest in product experience with 45.40. Good resale value, gearshift quality, quality of lights, contributed the most to its ranking.
• Luxury Brands: Audi leads with a score of 46.35, ranking highest in vehicle suspension quality, engine power, amongst others.

After-Sales Experience Index (ASEI)

•  Mass Market Brands: Kia ranks highest in after-sales experience with a score of 44.15. It ranked highest in condition of the car delivered, technical knowledge of the after-sales team, responsiveness of the after-sales team, amongst others.
• Luxury Brands: Audi leads with a score of 50.51, ranking highest in ease of accessing the team, technical knowledge of the after-sales team, amongst others.

Mr. Vinkesh Gulati, Chairman – FADA Academy & Research commented, “The findings from the Customer Experience Index (CEI) study provides a clear picture of what customers prioritize and value most in their automotive journey. It’s evident that aspects like service, comfort and reliability are at the forefront of customers’ minds. These are the core areas where automotive brands are succeeding in meeting customer expectations.

Customers are particularly pleased with the responsiveness and knowledge of sales teams, the performance and reliability of their vehicles and the quality of after-sales workmanship. However, while these areas are currently excelling, they also set a high standard that must be maintained and continuously improved. Notably, customers are increasingly expecting greater reach and accessibility from automotive brands, rather than investing in large infrastructure setups. As we move forward, it is crucial for the industry to not only uphold these strengths but also address the underlying areas of improvement to ensure a consistently exceptional customer experience.”

Mr. Shylesh Narayanan, Country Head, Frost & Sullivan India, added, “The Customer Experience Index (CEI), developed in collaboration with FADA, is unique due to its unbiased random sampling which reflects customer perspectives. This data-driven analysis highlights critical areas for OEMs and dealers to refine their strategies and adapt to evolving customer expectations. This index will also help guide the industry towards a future where brands are distinguished by their feature-rich offerings, exceptional service, and reliability, ultimately fostering superior customer experiences and therefore, loyalty.”

The voice of the customer highlighted the key factors that resonate most with vehicle owners:

“Service” stands out as a dominant priority, indicating that customers place a high value on the quality and reliability of service experiences.
Other important aspects include “Comfortable,” “Mileage,” and “Features,” emphasizing that customers seek vehicles that are not only efficient but also provide a comfortable and well-equipped driving experience.
Words like “Innovative,” “Technology,” and “Reliable” suggest that customers appreciate cutting-edge advancements and dependability in their vehicles.
The focus on “Brand” and “Premium” highlights the importance of brand reputation and perceived value, while “Affordable” and “Popular” indicate that customers are also mindful of cost and market trends.

Overall, the voice of the customer calls for a balanced blend of performance, innovation and service excellence in the automotive sector.

The study also identified key factors or delighters, within each category that significantly enhance customer satisfaction:

Sales Delighters: Among the top delighters in the sales category are the test-drive experience, which allows customers to evaluate the vehicle’s fit and performance firsthand and the responsiveness and knowledge of the sales team, which fosters trust and confidence throughout the purchasing process. Additionally, the ease of transaction and payment processes contributes to a seamless and stress-free buying experience.

Product Delighters: In terms of product attributes, performance and reliability stand out as top priorities, ensuring the vehicle meets expectations in terms of power and dependability. Seat comfort and legroom are also critical, providing a comfortable and enjoyable driving experience. Furthermore, fuel efficiency and good resale value are essential considerations, offering both financial benefits and long-term satisfaction.

After-Sales Delighters: The after-sales experience is enhanced by high workmanship quality, ensuring service and repairs are completed to the highest standards. The ease of appointment scheduling and effective post-service follow-up further improve customer satisfaction by providing convenience and reassurance. Additionally, fair pricing and a straightforward complaint registration process contribute to a transparent and supportive after-sales environment.

The collaboration between FADA and Frost & Sullivan underscores a shared commitment to advancing the Indian Passenger Vehicle industry, ensuring it remains competitive and aligned with global best practices.

QNET India Unveils National Nutrition Week Essentials for a Healthier Future

As we observe National Nutrition Week (September 1-7), QNET highlights the importance of smart nutrition from an early age. This year’s theme, “Feeding Smart Right from Start” underscores the crucial role of balanced nutrition in physical growth, cognitive development, and overall well-being, during childhood and adolescence. Ensuring a balanced diet packed with essential nutrients is crucial for optimizing amino acid absorption, boosting brain function, supporting digestive health, and fostering overall well-being in children.

In line with this commitment, QNET presents a curated selection of products designed to enhance overall nutrition and well-being. Each product embodies QNET’s dedication to quality and efficacy, ensuring that individuals can achieve their health goals while enjoying the benefits of natural ingredients and advanced formulations.

Nutriplus™ Kids Protein

QNET’s Nutriplus™ Kids Protein is a nutritious health supplement tailored for children aged 6 years and above. Available in delightful flavors like Choco-butter cookie and Vanilla ice cream, this supplement is crafted to support growth and development. It provides 23% protein sourced from soy and dairy, addressing nutritional gaps exacerbated by processed foods. Enhanced with GanedenBC30® probiotics for digestive health, fructofin® for sustained energy, and Litesse® Two for prolonged satiety, it ensures comprehensive nutrition.

DHA supports brain development and neural function, essential during critical adolescent years. It maintains microflora balance by replenishing lost good bacteria that aid digestion, while soluble fiber (80% fiber content) promotes problem-free bowel movements. Formulated with SUPRO® PLUS and DuPont SUPRO® soy protein isolate, it maximizes amino acid absorption crucial for children’s holistic well-being.

Nutriplus Monofloral Honey

Nutriplus Monofloral Honey from QNET is sourced from single-species flowers like Mustard, Karanj, Sheesham, Coriander, and Moringa, offering a rich blend of essential minerals, amino acids, and enzymes. This 100% pure and natural honey supports enhanced nutrition with antioxidant, soothing, and antibacterial properties.

Ideal for enhancing teas, breakfasts, or daily diets, Nutriplus Monofloral Honey is available in five enticing flavors – Moringa, Coriander, Karanj, Sheesham, and Mustard – promoting a balanced and healthy lifestyle.

Nutriplus Virgin Coconut Oil

Nutriplus Virgin Coconut Oil (VCO), sourced from Kerala, is a pure and natural oil known for its extensive health benefits. Packed with antibacterial, anti-aging, antioxidant, and anti-inflammatory properties, Nutriplus VCO supports metabolism and enhances nutrient absorption. It contains lauric acid, a compound considered absorbed easily by the intestine and produces energy. This cold-pressed oil retains its natural color and fresh coconut scent, free from any chemical refining. Extracted from premium organic coconuts, Nutriplus VCO is a versatile superfood, ideal for elevating your health and wellness routine with its pleasant fragrance, taste, and essential nutrients.

CRIF appoints Sachin Seth as Regional Managing Director, India and South Asia

4th September 2024, Mumbai: CRIF S.p.A., a global company specializing in credit and business information, analytics, outsourcing and digital solutions for financial inclusion, open banking, customer acquisition, risk management and ESG, today appointed Sachin Seth as Regional Managing Director for India & South Asia, effective September 2, 2024.

In his new role, Sachin will report to Marco Benvenuto, Senior Advisor, CRIF Group, to accelerate growth by leveraging the strength and capabilities of all the companies under the CRIF Group in the region.

With almost three decades of diverse experience across geographies in the fields of fintech, digital, business transformation and technology, Sachin has a proven track record of working with companies to drive their growth agenda through innovative solutions. Before joining CRIF, Sachin held pivotal roles at IBM, EY and BSE Ebix, EbixCash Financial Technologies as an Executive Director, Consulting Partner, Board Director and Managing Director respectively.

Sachin Seth, Regional Managing Director, CRIF, said “CRIF has made significant contributions to financial inclusion, credit accessibility, digital advancement, risk mitigation, and ESG compliance in South Asia. I am excited to join CRIF and look forward to collaborating with the team, partners, and clients to expand our solutions portfolio and market presence. Together, we aim to enhance the industry growth in India and South Asia by leveraging our extensive experience and successful track record in delivering solutions across 35+ countries, in both emerging and established markets.”

Commenting on Mr. Seth’s appointment Marco Benvenuto, Senior Advisor, CRIF Group, said, “Sachin brings to us a long-standing and robust experience of having solved customer problems using intelligent digitization. We have built an enterprise in the region that allows our clients to combine credit bureau data and open finance data, fully complying to local regulations and thereafter put analytics, credit decisioning and hyper-personalized customer engagement on top to create sustainable lending portfolios. Sachin’s previous experience of using intelligent digitization to create at-scale solutions will help us accelerate the deployment of our solutions for more customers and deepen our use cases in existing customers. His appointment reflects our commitment to expanding our presence and expertise in South Asia.”

Philips’ New Smart Iron Takes Center Stage in Delhi and Mumbai with BurnTheShirt Challenge

India, 4th September 2024: Versuni India, a leader in the domestic appliances industry and home to legacy brands Philips Domestic Appliances and Preethi, today announced the launch of India’s smartest steam iron DST 8040. Staying true to its vision of being a challenger brand in the industry, Versuni India called out to consumers across Mumbai and Delhi to take on the #BurnTheShirt Challenge with the focus of offering consumer an experience of their industry first innovation which guarantees no burns, at Croma and Vijay’s flagship stores.

Focused on transforming the consumer’s everyday ironing experience, Philips introduced its patented OptimalTEMP technology over a decade ago, guaranteeing no burns. Over the years, they have refined and elevated their offerings to provide consumers with comfort, ease, and hassle-free experiences. The latest addition to Philips’ garment care lineup, DST8040, is designed to meet the needs of modern households with smart, user-friendly features. It stands out with its unique and sleek design, making every day ironing a breeze.

Commenting on the launch, Pooja Baid, Chief Marketing Officer of Versuni India Home Solutions Ltd, said, “In today’s fast-paced world, as consumers juggle multiple tasks, they need reliable products that make everyday tasks easy and efficient. At Versuni, we constantly strive to reinforce our brand promise of ‘turning houses into homes’ by understanding consumer pain points and delivering solutions that enhance their everyday experiences. Our latest innovation, DST8040, is a true reflection of this commitment. With intuitive features and smart sensors, it makes everyday ironing hassle and stress-free. To launch such a smart product and increase consumer trust, we knew we had to do something different, and our #BurnTheShirt Challenge is exactly that. Built on the premise of consumer centricity and fueling the emotion #ForTheLoveofClothes, we wanted to showcase the power and efficiency of our new industry first product in an engaging way.”

The new Philips’ DST8040, is the ultimate smart iron designed to revolutionize the consumers everyday ironing experience. Featuring the brand’s unique OptimalTEMP Technology, this industry-first innovation guarantees no burns on all types of fabrics, allowing users to effortlessly iron various garments without fear of damage. Equipped with the advanced DynamIQ Technology, it provides smart steam that automatically adjusts to the detected motion, ensuring effortless and efficient ironing. Its patented 6-layer Solgel coating delivers the best gliding experience on all garments, reducing friction and making ironing a breeze.

Philips has prioritized durability with improved, harder materials in the soleplate, offering five times more durability and making it scratch and wear resistant. For added convenience, the brand has included a Quick Calc Release technology which allows calc deposits to flake away easily and collect automatically in a removable container, making cleaning and maintenance simple. The DST8040 combines intuitive features, smart sensors, and a durable & sleek design to transform everyday ironing experiences. With zero settings and auto shut feature, consumer can now say goodbye to burns, guesswork, and maintenance hassles and embrace the future of ironing with the Philips DST8040.

SuperBottoms Launches ‘It Feels Right’ Campaign Featuring Alia Bhatt

4th September 2024: SuperBottoms, a leading sustainable D2C reusable cloth diaper brand launches its new campaign, ‘It Feels Right’ starring their investor and brand ambassador, Alia Bhatt. This campaign is a heartfelt celebration of the comfort, quality, and eco-friendly values that define SuperBottoms’ product line.

The “It Feels Right” campaign by SuperBottoms is crafted to celebrate the emotional and physical satisfaction that comes with choosing the best for one’s baby. At its core, the campaign highlights how high-quality cloth diapers are made of organic cotton, absorbent, economical and no chemicals present in it as compared to disposable diapers. By focusing on the innate parental instinct to offer superior comfort and safety, ‘It Feels Right’ resonates with the joy and fulfillment that arises from making thoughtful, responsible choices.

The brand’s commitment to sustainability and excellence ensures that every SuperBottoms product not only meets rigorous quality standards but also supports a greener planet. This campaign with Alia Bhatt connects with parents on an emotional level, affirming that choosing SuperBottoms is not just a decision, it’s a gratifying experience that truly feels right.

Pallavi Utagi, CEO & Co-founder, SuperBottoms, explained the thought behind the campaign, “At SuperBottoms, we understand that parenting is driven by the deep desire to provide the best for your child. Our latest campaign captures the innate satisfaction that comes from choosing products that combine unparalleled comfort with eco-friendly values. We are committed to help families make informed choices that are beneficial for their children and environmentally responsible.”
Featuring in the ‘It Feels Right’ campaign, Alia Bhatt, Investor & Brand Ambassador, SuperBottoms, states, “As a mother, I’m thrilled to join SuperBottoms in their mission to build a sustainable future for our children. Their commitment to creating eco-friendly diapers that don’t compromise on safety or comfort empowers us as parents to make meaningful choices. I’m excited to be part of this positive change for our kids and the planet.”

 

The brand has over 500 retail stores across India, making its products accessible to parents nationwide. Additionally, the brand has its own website, www.superbottoms.com, and is also available on major e-commerce platforms, including FirstCry, Blinkit, Zepto, Amazon, Flipkart, Myntra, JioMart, Ajio, and many more, making it convenient for parents to find and purchase their favorite products.

In addition to their renowned cloth diapers, SuperBottoms has expanded its offerings to include bumwear products that prioritizes both the safety of the baby and zero compromise on the planet. The brand’s success story is a testament to the growing demand for sustainable alternatives and the impact of community-driven business models.
Campaign details:

SuperBottoms new brand campaign comprises a total of 3 ads featuring Alia Bhatt. This campaign has been conceptualized by Leo Burnett. To kickstart the campaign, it has been launched across multiple digital platforms.

Ambrane Expands Car Accessories Portfolio, Launches Portable 2-in-1 Wireless Vacuum Cleaner – MiniVac 02

Mumbai/04 Sept 2024 – Ambrane, a leading Indian consumer electronics and mobile accessories brand, expands its automotive accessories portfolio with the launch of the MiniVac 02. This new Portable Wireless Vacuum Cleaner & Blower, designed for automotive use, features a compact design and powerful suction capabilities, offering practical solutions for maintaining car interiors. Priced at ₹1799, the product comes with a 365-day warranty and is available for purchase on Amazon India and Ambrane’s website.

The MiniVac 02 provides 2-in-1 functionality, acting both as a suction device to capture embedded dirt and dust and as a blower to clear debris from hard-to-reach areas. Its advanced BLDC motor ensures noise-free cleaning at less than 68 dB, offering a quieter experience even during high-power operation. It features an 80W motor that operates at an impressive 80,000 RPM, delivering a powerful suction force of 12,000 Pa. This design makes it ideal for cleaning car interiors and tight or hard-to-reach spaces in homes.

With two suction modes – High (12Kpa) and Low (6Kpa) – the MiniVac 02 adapts to various cleaning needs, from deep cleaning to light dusting. Its versatility is further enhanced by multiple brush heads and nozzles, ensuring thorough cleanliness in every corner. The device’s dual 2600mAh batteries, with a combined capacity of 5200mAh, provide an extended runtime of up to 35 minutes. Additionally, it is designed for easy cleaning and maintenance, featuring a washable dust box and a compact size that allows for effortless storage when not in use.

Weighing just 442 grams, this compact and lightweight vacuum cleaner is easy to handle. The device also includes a 200mL dust box capacity, which is sufficient for collecting dry debris without frequent emptying. It is equipped with a Type-C charging port for convenient and universal charging, along with a charging indicator on the vacuum body for easy monitoring.

Commenting on the launch, Mr. Ashok Rajpal, Managing Director of Ambrane, said, “With the launch of the MiniVac 02, our focus is on providing a compact yet powerful cleaning solution that enhances our customers’ daily lives. By combining cutting-edge technology with superior battery life and suction power, this portable device sets a new standard for convenience and efficiency in modern lifestyles.”

Ambrane is committed to expanding its automotive accessories and lifestyle electronics range, continually innovating to offer advanced solutions that enhance convenience and meet the evolving needs of modern consumers.