3, Sep 2024
Tata Passenger Electric Mobility Unveils Two New EV Exclusive Retail Stores in Kochi
Bengaluru, 3 September 2024: Tata Passenger Electric Mobility (TPEM), the pioneer of India’s EV revolution and a subsidiary of Tata Motors, today unveiled two EV-exclusive retail stores under the TATA.ev brand identity in Kochi, Kerala. These premium retail stores are centrally located in Edappally and Kalamassery, and will bring about a unique and upmarket purchase and ownership experience beyond traditional car sales to the discerning EV community.

As electric vehicle adoption grows in the country, consumer buying behavior is also undergoing maturity and evolution. An EV customer now expects the brand to offer a unique experience through the purchase journey, from the product to its ownership cycle. This ask from the consumer is addressed by a new consumer-facing brand identity that strengthens the commitment to a future of mobility powered by the values of community, technology, and sustainability. As the physical representation of these values, the TATA.ev stores recognize the very different expectations of EV buyers. The in-store experience has been designed to offer information, advice, and guidance in a friendly environment. From new retail roles to passionate individuals immersed in the essence of the brand, TATA.ev’s home of electric has been designed to be warm, welcoming, friendly, and fun.
According to Mr. Shailesh Chandra, Managing Director, Tata Passenger Electric Mobility and Tata Motors Passenger Vehicles, said, “As the leading market for electric mobility in the country with 5.6% EV penetration, the people of Kerala have led the way in adopting future facing technologies, making it a clear choice for us to inaugurate our next set of premium Tata.ev stores in the state. We have seen how the discerning EV consumer has matured and demands a premium ownership experience. To cater to this archetype, Tata Motors is committed to continue democratizing EVs for the mass market coupled with offering a sophisticated and digitized ownership experience. Furthermore, we will soon open a set of 5 exclusive EV service centres across key cities in Kerala. For us, creating an upscale purchase and ownership experience through Tata.ev stores and service centres is an important cog in India’s electric revolution. These are critical milestones as we move firmly towards the inflection point for EV adoption in the country.”
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- By Rabindra
2, Sep 2024
Finolex Cables Unveils Advanced E-Beam Irradiated LT XLPE Solar Cable
New Delhi, September 2, 2024 – Finolex Cables, a leading player in the wire and cables industry, is proud to announce the launch of its new range of E-Beam irradiated LT XLPE Solar Cables, providing exceptional UV and ozone protection. Manufactured in-house at Finolex’s new state-of-the-art E-Beam facility in Pune, these solar cables leverage advanced electron beam technology. This investment in the E-Beam facility is part of a broader Rs 500 crore capex plan announced earlier that included expanding manufacturing capabilities, adopting advanced technologies, and enhancing supply chain infrastructure.
Designed to withstand extreme operating conditions, these innovative solar cables are capable of handling temperatures up to 120°C, with higher current ratings and superior durability making them ideal for demanding industrial applications and large-scale solar installations. Additionally, these cables are environmentally friendly and halogen-free, reducing the release of toxic gases in the event of a fire.
Compared to traditional chemical curing methods, E-Beam technology significantly improves the insulating properties of the cables, allowing them to sustain higher voltages with lower radial thickness and extending their life expectancy to over 25 years. This technology is now operational in-house which will be used for various upcoming products.
“As India accelerates its shift to renewable energy, Finolex Cables is strategically positioned to support the nation’s ambitious goals with our durable and high-capacity solar cables. The government’s target to expand renewable energy capacity to 500GW, including 270GW from solar power, has greatly increased the demand for top-quality and efficient solar cables. With solar power now contributing 18% to India’s total power generation in 2024 and expected to grow further, our solar cables are designed to adapt to the market’s evolving needs. As utilities face growing requirements under the Renewable Purchase Obligation (RPO) to integrate renewable energy, the demand for specialized solar cables is set to rise, making Finolex a crucial partner in India’s renewable energy transition,” stated Mr. Amit Mathur, President – Sales and Marketing at Finolex Cables. He further noted, “At Finolex, we aim to capture approximately 15% of the market over the next two years. We anticipate securing over 70% of this from the retail market by leveraging our extensive network of 200,000 retailers, 5,000 channel partners, and more than 750 distributors.”
Further, with the launch of solar cables to its portfolio, Finolex Cables is also committed to supporting government initiatives such as the Rooftop Solar Yojana (PM SURYAGHAR), which aims to solarize one crore households with an allocation of over INR 75,000 crore. This initiative provides up to 300 units of free electricity per month for solar rooftop systems up to 3 kW capacity, along with easy and affordable loans.
31, Aug 2024
Itc Hotels to Manage Madhya Pradesh’s Heritage Destination – lunera Ki Sarai in Mandu
New Delhi, 31st August 2024: ITC Hotels recently signed a management agreement with Bhopal based Lunera Castle Resort & Spa, for a landmark property under brand Welcomhotel in Mandu, Madhya Pradesh. Welcomhotel Mandu – the refreshed avatar of the heritage destination ‘Lunera ki Sarai’ pays tribute to the ancient fort city of Mandu celebrated for its architecture.

With this signing, ITC’s Hotel Group will have nearly 540 keys in Madhya Pradesh. This includes two operating WelcomHeritage properties in Pench, Pachmarhi and three Welcomhotels in pipeline at Jabalpur, Gwalior and Bhopal.
Welcomhotel Mandu will feature 94 rooms, an all-day dining restaurant, a specialty restaurant, meeting spaces, spa and swimming pool.
Mandu, also known as Mandav, is an ancient fort city in the central Indian state of Madhya Pradesh. Surrounded by stone walls dotted with darwazas (gateways), Mandu is known for its rich history, architectural marvels, and romantic legends, making it a popular destination for tourists, history buffs, art and design enthusiasts.
A short 2-hour drive from Indore, the erstwhile Lunera ki Sarai is set to emerge as a popular tourist destination.
Speaking on the occasion, Anil Chadha, Chief Executive, ITC Hotels said, “We are honoured to have been entrusted with the legacy of Lunera ki Sarai. Historical context dates this ‘sarai’ located along the trade routes in 16-17th century back to 400 years. It is indeed a very special project. Brand Welcomhotel looks forward to reviving the glory of Lunera ki Sarai by enabling memorable experiences at this heritage resort.
Pankaj Phulwani, Director, Lunera Castle Resort and Spa said, ITC Hotels expertise in hospitality is well established. We have no doubt that through their acclaimed service standards upheld by their competitive talent this resort will shine brighter and will elevate Mandu to one of Madhya Pradesh’s favourite tourist destination. Given the enriching experiences that Brand Welcomhotel is known for, we are sure that this fort-style resort against the Sarai’s heritage backdrop will be a big draw for travellers.”
Welcomhotel by ITC Hotels is a collection of upper upscale hotels. With an endeavour to provide immersive and enriching experiences from curated journeys that enhance leisure trips, to those that help maximize the efficiency of business stays, at Welcomhotel every effort is made to add value to the new-age traveller. Present in locations ranging from hills to beaches, and deserts to cities, the properties skilfully blend together local aesthetics and modern-day comforts along with ITC Hotels’ renowned culinary expertise. At the heart of everything at Welcomhotel, lies the thought of ‘enrichment’. It is this vision that helps enrich the lives of the guests, the community, and our hotel associates through integrated efforts and holistic initiatives.
31, Aug 2024
SpectrumMetro: Expanding Horizons With New Brands For a Complete Family Entertainment
By-Ajendra Singh, Vice President Sales and Marketing, Spectrum Metro.
Spectrum@Metro, a leading high-street commercial project in Noida, continues to become an ultimate destination where family fun meets vibrant shopping and dining. With the addition of prominent new brands like Haldiram’s, Cult. Fit, Xero degrees, and more, Spectrum@Metro offers comprehensive experiences that cater to all ages. Through world-class amenities spread across its expansive phases and strategic proximity to residential areas like Noida, Greater Noida, Ghaziabad, and Delhi, Spectrum@Metro serves a wide range of visitors.

Strategic Location, Unmatched Accessibility
One of the key advantages of Spectrum@Metro is its excellent connectivity. Situated in Noida Sector 75 and located just a few minutes away from the Noida Sector 50 metro station, it ensures convenient access for daily commuters and visitors. So, if you need a quick shopping fix or a day out with the family, you are just a hop away! Moreover, its proximity to major highways, including the Noida-Greater Expressway, provides seamless connectivity to key business districts and residential hubs across the NCR region. This ease of access, combined with its extensive range of offerings, makes Spectrum@Metro a preferred destination for families looking to unwind, shop, and indulge in entertainment.
A Shopper’s Paradise
The array of retail options at Sepctrum@Metro caters to all your shopping needs, whether you’re looking for the latest fashion trends, home decor, or everyday essentials. From globally renowned brands like Cult. Fit, covering an area of 10600 sq. ft., to exclusive names like HDFC Bank, Acer, and more, the high-street project offers a wide variety of choices, ensuring that every shopper finds something to love.
A Rich Culinary Experience
The experience doesn’t end here! When hunger calls, visitors can choose from a diverse range of dining options. Food connoisseurs can enjoy at the newly launched Xero Degrees or savor the flavors at Shree Navratan Thali, which spans 2,300 sq. ft., among many other choices. For a quick snack or a leisurely meal, Haldiram’s offers a spacious 8,740 sq. ft. area, enhancing the culinary scene at Spectrum@Metro with a variety of delightful treats.
Exciting Entertainment for All
For those looking to have fun, phase 1 of Spectrum@Metro comprises a family entertainment zone that allows visitors to enjoy the adventurous world of Speed Karting and Paint Ball. Spanning 9800 sq. ft., the Speed Karting offers adrenaline-packed fun for all ages. In addition, the Paint Ball spreads across an area of 4000 sq. ft., providing an exciting and competitive experience for thrill-seekers. The Paint Ball arena is equipped with state-of-the-art safety gear and vibrant obstacles, ensuring a safe and immersive environment for players.
Hence, Spectrum@Metro is more than just a shopping and entertainment complex; it’s a destination where families come together to create memories. With its wide-ranging offerings that cater to all age groups, it provides a complete experience that blends fun, relaxation, and convenience. As it continues to expand with its ongoing development, including the addition of new attractions and brands, Spectrum@Metro is set to become an even more vibrant hub for leisure and entertainment.
31, Aug 2024
Gaurs Group’s Gaur NYC Residences Achieves Historic 3x Oversubscription Within 24 Hours
Gaurs Group’s latest project, Gaur NYC Residences, has achieved a significant milestone by being oversubscribed three times within just 24 hours of receiving RERA approval. The project, which is currently in its pre-launch phase, received expressions of interest (EOIs) from more than 3,000 interested customers against 1,200 units. Valued at over Rs 3,000 crore and strategically located on a 12-acre plot along the Delhi-Meerut Expressway, this project has captured the attention of the NCR real estate market, setting a new benchmark for ultra-luxury residential developments.

Gaur NYC Residences, positioned as Ghaziabad’s first ultra-luxury residential project, has been designed to reflect New York-style living. The project offers about 1200 luxury apartments in 4 configurations and a starting price of about Rs 2.5 crore. The development is part of Gaurs Group’s broader strategy to tap into the growing demand for high-end living spaces in the region. This is the Group’s third ultra-luxury project, further reinforcing its presence in the prestigious Wave City.
On being asked on the remarkable interest people have exhibited in Gaur NYC Residences, Sarthak Gaur, Director, Gaurs Group, said that the response speaks about the trust people have in Gaurs Group. “It only speaks about our commitment to timely deliveries. We have been delivering exceptional homes and working towards total customer satisfaction. We are glad that the project has captured people’s imagination and committed to taking Gaur NYC Residences into the league of NCR’s iconic residential projects. This milestone is attributed to our legacy and timely delivery, as in the last 10 years, we have delivered more than 50,000 units.”
As per market analysis, the rapid oversubscription of Gaur NYC Residences highlights a strong and sustained demand for luxury properties in NCR, driven by a combination of strategic location, unique architectural features, and the rising aspirations of affluent homebuyers. The project’s features, including a clubhouse inspired by Madison Square and a 118-meter-long swimming pool, emphasize the growing trend of homebuyers seeking not just residences but comprehensive lifestyle experiences.
Spanning 11.80 acres, Gaur NYC Residences consists of ten towers, each rising to 32 floors, offering spacious apartments in configurations of 4 bedroom, 4 bedroom + servant etc. The design and amenities reflect the increasing preference for homes that combine luxury with functionality, catering to the needs of a discerning clientele.
Gaurs Group, with its legacy of over three decades in the real estate sector, has consistently demonstrated its ability to deliver high-quality projects. The Group has completed over 40 residential and 15 commercial projects, with deliveries of almost 65,000 units, out of which 15,000 units were delivered in 2015 alone, which is a national record. The Group exhibited a remarkable performance in 2019 when it sold 10,000 units in a single calendar year with a sale value of Rs 4,000 crores. Having developed over 65 million sq. ft. of area and completed three township projects, Gaurs Group continues to expand its portfolio and has plans to launch more such iconic real estate projects of a value of more than Rs 5,000 crores. This latest success with Gaur NYC Residences underscores the Group’s ability to meet and exceed market expectations in the ultra-luxury segment.
30, Aug 2024
NMIMS MPSTME and Oakland University Sign MoU to Strengthen Academic and Research Collaboration
Mumbai, India-30th August 2024
NMIMS Mukesh Patel School of Technology Management & Engineering (MPSTME) has entered into a significant partnership with Oakland University, USA, by signing a Memorandum of Understanding (MoU) on 13th August 2024 to nurture collaboration in various academic and research areas.
The MoU signing ceremony commenced with an address by Dr. Anne Koteswararao, Dean of MPSTME, highlighting this collaboration’s practical benefits: “Our focus is on creating real opportunities for MBA Tech students, especially in fields like AI, data science, and computing engineering. This partnership will enable joint research, faculty exchanges, and more, ensuring our students gain valuable experience. However, the success of this MOU lies in its outcomes. Without tangible results, it remains just a piece of paper. We’re committed to making this collaboration meaningful and beneficial for our students.”
This strategic agreement between NMIMS MPSTME and Oakland University opens doors for extensive cooperation in various academic and research domains. The institutions have committed to facilitating student exchanges at both undergraduate and graduate levels, allowing students to benefit from international academic experiences. Faculty exchanges will also be encouraged, providing opportunities for teaching and collaborative research across both campuses. MoU promotes global transfer programs, dual degrees, joint research initiatives, and resource pooling for external funding.
The MoU also includes provisions for organizing joint conferences, workshops, and seminars, allowing students and faculty to share knowledge and research findings with their peers. One of the standout features of the collaboration is the capstone class, a semester-long, industry-sponsored project that offers students hands-on experience through real-world projects. Students will have the chance to spend one day a week on-site, working closely with industry professionals, which can lead to internships, Optional Practical Training (OPT) in the USA, and 100% job placements in Automotive, Healthcare, Financial, Accounting, and IT firms.
One of the key advantages highlighted about this partnership is the cost-effectiveness of the academic programs. The MS in Business Analytics (MSBA) and MS in Information & Technology Management (MSITM) programs, which are STEM-coded, can be completed in as little as 1 to 1.5 years, depending on the student’s prior education. Students will benefit from in-state tuition rates thanks to scholarships covering the difference between out-of-state and in-state tuition.
In addition, Oakland University will waive admission requirements such as the GRE, GMAT, and TOEFL exams, further lowering the barriers to entry for prospective students. This initiative aligns with NMIMS’s commitment to making high-quality education accessible to all.
The MoU signing ceremony was attended by key representatives from both institutions, including Dr. Vijayan Sugumaran, who expressed optimism about the future of this partnership: “This partnership between NMIMS and Oakland University opens a world of opportunities for both faculty and students. By nurturing collaboration across projects and exchange programs, we are setting the stage for a truly enriching academic experience. Students will benefit from our small class sizes, which ensure personalized attention, and the diverse professional avenues available in Southeast Michigan. Whether it’s through research, internships, or international projects, this agreement is designed to equip our students with the skills and connections they need to succeed globally.”
The ceremony was then addressed by Ms. Meena Saxena, Director of International Linkages at NMIMS. In her remarks, Ms. Saxena highlighted, “The easiest part is signing a MoU, but the real challenge lies in what follows. This agreement stands out because Professor Vijay meticulously planned every detail beforehand, ensuring clarity on how it will be executed, including the exceptional offer of in-state tuition rates for our students – making this partnership truly beneficial.”
The ceremony concluded with a vote of thanks and a group photograph, symbolizing the unity and shared vision of NMIMS MPSTME and Oakland University as they go on board this exciting new venture together.
29, Aug 2024
5 Startups Leading the Charge for a Greener, More Sustainable Future
Sustainability has become a cornerstone in the quest to make the world a greener and more thriving place. Several startups are tackling climate change directly, offering groundbreaking products, services, and resources centered on sustainability. From cutting-edge electric vehicle charging networks to innovative energy storage solutions, these five startups are at the forefront of sustainable practices. Their pioneering efforts and visionary leadership are setting the stage for a brighter, more eco-friendly future.
Statiq
As India’s leading EV charging network provider, Statiq is rapidly expanding its infrastructure across the country, offering easy access to over 7,000 chargers in more than 65 cities. With strategic partnerships with government bodies, automakers, and major hospitality groups, Statiq plans to install 20,000 charging points by 2025 to cater to the rising demand for EV charging services. Operated by Gurgaon-based Sharify Services, Statiq supports electric cars, buses, trucks, and three-wheelers through its app, allowing users to locate, prebook, and control charges remotely. To further sustainable mobility, Statiq has recently installed over 20 new EV chargers across 14 cities in 11 states, including Haryana, Rajasthan, Bihar, and Kerala. Co-founders Akshit Bansal and Raghav Arora are spearheading these initiatives, ensuring a seamless charging experience that facilitates the widespread adoption of electric vehicles in India.
CEF Group
CEF Group stands out as a premier provider of clean energy solutions, dedicated to practical and sustainable approaches to waste processing and environmental conservation. Recently, CEF launched a waste processing facility in Srinagar, collaborating with the JK Lake and Waterways Authority and NAFED, where the company acts as both a technical and financial partner. With extensive experience in establishing large-scale power and steel plants, CEF has been pivotal in bringing innovative technologies to the forefront nationwide. The company, under the leadership of Maninder Singh, Founder & CEO, is renowned for its contributions to renewable energy, organic manure, Ayurveda, and capacity building. CEF Group’s mission is to harness natural resources to create sustainable solutions, promoting a greener planet.
Vidyuta
Vidyuta is leading the charge in sustainable energy storage with its groundbreaking battery materials for various uses, including energy storage systems, electric vehicles, and portable electronics. Focusing on cathode active materials (CAM) for lithium-ion cells, Vidyuta is committed to both environmental responsibility and technological advancement. Founded in 2023, the company’s mission extends beyond India, aiming to revolutionize the global energy storage industry by establishing a closed-loop battery ecosystem. Under the guidance of Ankit Sharma, Co-Founder & Director, Vidyuta’s emphasis on reducing battery waste addresses a significant environmental challenge posed by the rapid growth of the EV industry, positioning the company as a crucial player in the sustainable energy sector.
Neemli Naturals
Neemli Naturals, a homegrown skincare brand, offers environmentally friendly products made in small batches and packaged in recyclable and reusable materials. All ingredients used are plant-based, vegan, and cruelty-free, ensuring that their products are both sustainable and ethical. The startup’s commitment to clean, conscious beauty is reflected in its entire product line, which caters to consumers seeking high-quality skincare without compromising on environmental responsibility.
Capital A
Capital A, established by Ankit Kedia, is at the forefront of a genuine Greentech revolution. With initiatives like ‘Evolve,’ a specialized fund for startups in the electric mobility space, Capital A is backing companies focused on environmental conservation and social impact. By rethinking ESG frameworks, these startups are driving significant change and speeding up the shift toward a more sustainable future.
29, Aug 2024
ORRA Fine Jewellery relaunches a bigger store in Mangalore, Karnataka
Mangalore, August 29th, 2024 – ORRA, India’s leading diamond jewellery brand, is thrilled to announce the relaunch of its latest store in Mangalore, Karnataka. Spanning 3200 square feet, designed to deliver an exceptional shopping experience in the store showcasing ORRA’s signature collections, with a special emphasis on the exclusive 73-faceted ORRA Crown Star, India’s brightest patented diamond. The store also has a bridal lounge dedicated to providing a personalized experience for bride-to-be’s.

ORRA’s new store offers a diverse selection of exquisite jewellery collections to cater to various customer preferences and meet increasing demand. Among these opulent collections, we have the prestigious ‘ORRA Crown Star’ collection, featuring the 73-faceted diamond, which holds an exclusive patent in India and represents the pinnacle of brilliance and exclusivity. The store also showcases the contemporary ‘Aekta’ Wedding Collection, including the Astra, Desired, and Platinum lines. Each of these collections has unique features and captivating designs that embody ORRA’s commitment to excellence and quality. Additionally, introducing Solis – Always on Shine, the latest addition by ORRA that is designed to keep you effortlessly chic and classy in your everyday routine.
To elevate these cherished moments in a woman’s life, ORRA embarked on a journey to craft a diamond that exceeds all expectations.
“We are excited to relaunch our larger store in Mangalore, Karnataka. This expansion reflects ORRA’s dedication to providing an unparalleled shopping experience for our customers, whether they are looking for the perfect gift or selecting exquisite pieces for their special day,” said Dipu Mehta, Managing Director of ORRA Fine Jewellery. He further added, “We are proud to have completed 20 remarkable years in Mangalore. Thanks to the overwhelming support from our customers, we have now moved to a larger store to serve you even better. We eagerly await the opportunity to welcome you to our new location and continue to be a part of us”.
ORRA‘s commitment to craftsmanship and elegance is beautifully showcased through their collections, ensuring that every piece tells a unique story of love and celebration. ORRA is known for providing 100% certified jewellery with complimentary insurance* and free lifetime maintenance. The brand offers a lifetime exchange, buy-back, a seven-day return policy and our diamonds are conflict-free. Additionally, ORRA provides a 6-month upgrade facility, and all its jewellery is BIS Hallmark Certified.
29, Aug 2024
Arkade Group- One of Mumbai’s most premium developers with a strong track record
Mumbai, 29th August 2024: Arkade Group, a leading real estate developer with over 38 years of legacy in the MMR region, announces the receipt of the Occupational Certificate (OC) for two of their prestigious residential projects, Arkade Aspire received the OC in 27 months in July 2024 and Arkade Crown received the OC in 25 months in June 2024 respectively. Arkade Aspire is 3.8 lakh sq. ft construction area and Arkade Crown is 4.05 lakh sq. ft construction area.

Arkade Aspire and Arkade Crown stands out as two of the most luxurious projects by Arkade Group in Western suburban Mumbai. Designed with low density in mind, these developments offer expansive living spaces for residents.
Arkade Aspire, located in Goregaon, spans 1.4 acre with two towers featuring 229 units (206 Residential and 23 Commercial) of 2 and 3 BHK residences with vehicular free eco deck. Meanwhile, Arkade Crown in Borivali covers 1.4 acres with three towers featuring 236 units of various configurations including 2 and 3BHK residences with 27000 sqft vehicular free eco-deck and 100% surface parking. Project amenities include Swimming pool, Kids play areas, Jogging tracks, Gym, STP, Organic Waste Converter, Bird Housing Colonies, Miyawaki landscaping, Solar Panels for common area lighting among others.
Mr Amit Jain, Chairman and Managing Director (CMD), Arkade Developers, commented on the achievement, “Adhering to our ‘Family First’ philosophy, Arkade Group remains dedicated to our core values of Trust, Transparency, Commitment, and Happiness. We are thrilled to announce that Arkade Crown and Arkade Aspire have received their Occupational Certificates ahead of schedule, thanks to our customers for their unwavering support and trust as always. We eagerly anticipate welcoming our clients to their new homes and remain committed to delivering on our promise of creating luxurious spaces that Arkade Crown – IndexTapenhance our residents’ lifestyles.”
Arkade Aspire and Arkade Crown offer modern living spaces with top-notch amenities, promising strong resale and rental potential. Both projects offer the REST advantage which includes Rejuvenation through thoughtfully-planned recreation and amenity spaces, Eco-friendliness through embracing nature by creating eco-friendly communities, Sustainability through solar panels, rainwater harvesting, energy-efficient lighting, and Technology through advanced construction techniques, superior quality of materials. The projects also have an IGBC Platinum precertification. The Group is poised for expansion and plans to launch additional residential developments in Mumbai within this financial year.
29, Aug 2024
Pine Labs and Visa announce partnership to boost digital payments adoption across Bharat
Mumbai, August 29, 2024 – Leading fintech Pine Labs and Visa, the global leader in global payments have come together to scale digital payments acceptance and further India’s vision of a digital economy by unveiling Pine Labs Mini, a soundbox-enabled device for QR, Near Field Communication (NFC) and card payments.

The partnership aims to significantly upgrade the in-store payment experience of millions of merchants across the country who currently rely on only printed QR codes or low-tech solutions. This development will also provide a valuable choice to the millions of consumers who want to pay digitally at the time of checkout.
Announced on the sidelines of the Global Fintech Fest (GFF) in Mumbai by Pine Labs’ Chief Business Officer Kush Mehra and Visa India and South Asia’s Head of Merchant Sales & Acquiring (MS&A) Rishi Chhabra, Pine Labs Mini is a payment acceptance device built for the masses. This eco-friendly and economical digital payment device – equipped with QR, card, and NFC capabilities – is specifically designed for small and medium-sized merchants. It will enable them to capitalise on the growing consumer adoption of tap-to-pay card (and smartphone) payments and UPI in India.
“Pine Labs Mini unveiled in partnership with Visa today caters to the needs of India’s micropreneurs and small-scale businesses who have so far stayed away from digital payments adoption due to the perceived cost barriers. We believe Mini’s launch will pave the way for others to start building for mass-use, digital-first payment products,” said B Amrish Rau, CEO of Pine Labs.
Commenting on the partnership Rishi Chhabra, Vice President, Head of Merchant Sales & Acquiring (MS&A) Visa India and South Asia, said, “Visa is delighted to partner with Pine Labs to accelerate digitization among merchants with the launch of the new Pine Labs Mini. We believe this will transform the way small businesses accept transactions, especially contactless payments through cards and smartphones. We continue strengthening our commitment to delivering inclusive, economically viable solutions for merchants of all sizes to accept digital payments in India.”
Earlier this month, Pine Labs subsidiary Setu had announced the launch of UPISetu, a platform for businesses and developers to make the most of the advances happening in the UPI space.