Category Archives: Business

Aeron Composite Ltd planning to raise up to Rs. 56.10 crore from public issue; IPO opens August 28

Bengaluru, 26 August 2024: Ahmedabad based Aeron Composite Ltd, leading company engaged in manufacturing and supply of fibre glass reinforced polymer products is planning to raise up to Rs. 56.10 crore from its SME public issue. The company has received approval to launch its public issue on NSE Emerge Platform of National Stock Exchange. The public issue opens for subscription on August 28 and closes on August 30. Out of the proceeds of the public issue, Rs. 39 crore will be utilized to fund the capital expenditure requirements towards setting up of a manufacturing unit at Mehsana, Gujarat and general corporate purpose. Hem Securities Ltd is the book running lead manager of the issue.

The initial public offering of Rs. 56.10 crore, comprises of a fresh issue of 44.88 lakh equity shares of face value Rs. 10 each. Company has finalized price band of Rs. 121-125 per equity share for the public issue. The minimum lot size for retail investors is 1,000 shares amounting to minimum investment of Rs 1,25,000 at the upper price band of Rs. 125 per share. Retail investor quota for the IPO is kept at not less than 35% of the net offer, HNI quota is kept at not less than 15% of the offer and QIB portion is kept at not more than 50% of the offer.

Aeron Composite Ltd

Incorporated in the year 2011, Aeron Composite Ltd is engaged in the business of manufacturing and supplying of Fiber Glass Reinforce Polymer Products i.e. FRP products including FRP Pultruded Products, FRP Moulded Gratings & FRP Rods tailored for various industrial applications. FRP product is a composite material consisting of a polymer matrix (resins) reinforced with fibers such as fiberglass, carbon or aramid. This combination offers benefits, including corrosion resistance, chemical resistance, high strength, lightweight properties, electrical and thermal non-conductivity, and ease of fabrication. Company provides comprehensive solution which includes conceptual design, prototype development, testing, manufacturing, logistic support, installation and after sales service.

The company’s manufacturing facility certified by ISO 9001:2015 is located in Saket Industrial Estate at Changodar, Ahmedabad and is spread over 26,320 square metres. The manufacturing facility is certified for the design, manufacture and supply of FRP pultruded products, FRP Handrails, FRP cable trays, FRP fencing, FRP moulded gratings, FRP Cross arm, FRP poles, FRP rods and module mounting structures for solar panels (MMS). Company exports to more than 30 countries

Key Financial Performance:-

Company has reported excellent operational and financial performance over years. The Company has witnessed a multi-fold growth in revenue and profitability over the years. For FY23-24 (till February, 2024), company has reported net profit of Rs. 9.42 crore (PAT Margin 5.26%), EBITDA of Rs. 14.27 crore (EBITDA margin 7.97%) and revenue from operations of Rs. 179.14 crore. For Full year of FY2022-23, company had reported net profit of Rs. 6.61 crore (PAT Margin 3.69%), EBITDA of Rs. 9.82 crore (EBITDA margin 5.48%) and revenue from operations of Rs. 179.38 crore.

As on February 2024, Net Worth of the company was reported at Rs. 34.78 crore, Reserves & Surplus at Rs. 33.21 crore and Asset base of Rs. 99.79 crore. As on Feb 2024, ROE of the company was 31.33%, ROCE at 29.67% and RONW at 27.09% with a healthy debt/equity ratio of 0.35 times. Promoter Group shareholding in the company will be 73.63% post the public issue. Shares of the company will be listed on NSE’s Emerge platform.

Jaipuria Institute of Management, Ghaziabad, Hosts Inaugural Session of Orientation Program 2024

Ghaziabad, 26h August 2024 – Jaipuria Institute of Management, Ghaziabad, commenced its Orientation Program for the new academic year by welcoming its newest MBA Batch of 2024-26, beginning on August 22, 2024.

Upholding the institute’s rich tradition, the Shubharambh 2024 event was meticulously designed to offer students a well-rounded introduction, enriched with spiritual blessings. On August 22, the students eagerly completed their documentation, marking the official start of their academic journey. The following day, August 23, was dedicated to spiritual reflection, as all students participated in the Sunderkand Path, underscoring the institute’s dedication to holistic development that blends academic excellence with spiritual grounding.

The orientation program was held on the 24th of August, 2024, marking the beginning of a transformative journey for the new batch of students.

The event commenced with the traditional lighting of the lamp and Saraswati Vandana, followed by a warm welcome to the distinguished guests and attendees. Prof. (Dr.) Daviender Narang, Director of Jaipuria Institute of Management, delivered the Welcome Address, setting the tone for the day’s proceedings.

Mr. Saket Jaipuria, Vice-Chairman of Seth Anandram Jaipuria Education Society, delivered the Inaugural Address, inspiring the students with his vision and commitment to excellence in education. The session was further enriched by the presence of notable speakers, including Mr. Vinay Thakur, Additional Director General at BiSAG-N, Ministry of Electronics and IT, Government of India, who shared insights into the role of technology in shaping the future.

The program also featured an address by Mr. Sameer Kohli, Director of EMEA Cloud Platform Insight, who highlighted the evolving landscape of cloud technology and its implications for management professionals. Additionally, Mr. Neeraj Mehra, Vice President of Human Resources at Infogain, and Ms. Anupama Tripathi, General Manager of HR at V5 Global, provided valuable perspectives on the industry’s expectations from future managers. The inaugural session concluded with a Vote of Thanks and a Guest Felicitation Ceremony.

The afternoon session, titled “Spandan: Alumni Meet 2024” provided a platform for alumni to share their experiences and insights with the new students. Distinguished alumni from renowned organizations such as India Mart, Axis Bank, KPMG, Bandhan Bank, ICICI, Zee Group, and Times of India captivated the audience with their stories of success and challenges, providing inspiration and guidance to the incoming batch.

Hikrobot Introduces Forklift Latent Mobile Robot QF-1000 for First Time in India at Automation Expo

Hikrobot has participated with latest Machine Vision Products and Mobile robots in the 17th edition of Automation Expo-Mumbai to display its latest cutting-edge technology and intelligent solutions. On this occasion, Hikrobot has launched the new product Forklift Latent Mobile Robot QF-1000 for the first time in India. It has also displayed Tugging AMR demonstration on the show floor. The event is being organised from 21-24 August at the BEC, Goregaon, Mumbai. The Chief Guest Subramanian Sarma, President (energy) and Member of the Board, Larsen & Turbo inaugurated the event in the presence of other dignitaries from the Indian Automation Industry. Hikrobot provides service to industry and logistics customers, and commit to continually promoting the intelligentization and leading the intelligent manufacturing process.

Commenting on the new product launch in the Automation Expo, Ashish P. Dhakan, MD & CEO, Prama Hikvision India Private Limited, said, “We had introduced a new product Forklift Latent Mobile Robot QF-1000 along with Tugging AMR and other latest Machine Vision Products and Mobile Robots at the Automation Expo, it is a premier event for the Indian Automation Industry. We also displayed Hikrobot’s innovative solutions in the Machine Vision System category, including Area Scan Camera, Line Scan Camera, 3D Camera, Smart Camera, Smart Code Readers, Vision Box, FA Lens, Light Source and Software. These solutions are relevant to various industry segments.”

The newly launched Forklift Latent Mobile Robot Equipped with both the chassis and forks to combine flexibility with the ability of directly carrying pallet load. Compared with traditional forklift, the less weight of whole robot can be applicable to the low-floor load-bearing scene. It applicable to various types of carriers. Compared with traditional forklift, it supports extremely narrow roadway picking and putaway with the moving speed increased by 25% to increase reservoir capacity. It supports various safety protection plans to realize 360° protection. It supports indicating device status via screen, status indicator, and speaker. It supports Wi-Fi communication and seamless roaming in a network-covered area.

HIKROBOT F-7 2000 TUGGING AMR is the latest addition in the HIKROBOT’S product portfolio in India. These robots are available in the natural navigation. These robots support automatic hooking and unhooking. These TUGGING AMR load capacity is 2000 KG. It can move with high precision movement with 5 mm accuracy.

The Hikrobot booth showcased products included, AI smart camera based on a high–performance embedded platform (MV-SC6000), Built–in deep learning code reading algorithm (MV-ID3000XM), New Generation of control and processing equipment for visual inspection(VC2000/VC3000Controller) and Hand Held Smart Code Reader(IDH3013).The machine vision solutions that were put on display at the Automation Expo, included both Static DWS and Dynamic DWS, Smart Vision Sensors, RSC (Robot Control System) Software, Machine Vision Products and Accessories, Line Scan Camera, Vision Master Software, Machine Vision Light Products, Sequential Light Inspection, Smart Code Reader, Large FOV Smart Code Reader, Hand Held Barcode Reader, Parcel Tracking Solution, Intelligent AMR Products, FMR,CTU, CMR, and Accessory Platform.

The Hikrobot Machine Vision products including Smart Cameras and Photoelectric sensors were displayed for the Automation Industry professionals.Another highlight of Automation Expo 2024 was the carefully curated conference program, which included themes of CEO Conference, Process Automation, Robotics, and Factory Automation. Hikrobot booth at the Automation Expo got good response from the relevant visitors and delegates. The show attracted visitors and automation industry stakeholders from across India.

Zendesk launches Relay to deliver proactive bulk messaging

Bengaluru, India – August 23, 2024 – Zendesk, Inc., the company providing the most complete AI solution for CX on the market, today announced the launch of Relay, a new app that offers proactive messaging for companies using WhatsApp and SMS. Relay allows companies to proactively connect with customers at scale using outbound messages in WhatsApp and to manage all those conversations natively in Zendesk.

According to Statista, India is home to the largest base of WhatsApp Business users, with WhatsApp being the most-used messaging app in the country. And consumers in India are using the app to do everything from connecting with family and friends to buying products and doing business. This is perhaps why 87% of consumers in India expect chat agents to assist them with everything they need, from service to sales, to support, according to the Zendesk CX Trends Report. Not only that, more than 8 in 10 Indian consumers feel that businesses could do a better job of personalisation. Yet, over 70% of businesses in India admit they are lagging in offering conversational commerce, indicating a need for more robust tools that enable businesses to easily meet those expectations.

With Relay, customer service teams can:

Improve targeting and personalisation: Companies can use dynamic content and targeted audience data to tailor messages for specific customer segments.

Effortlessly create messaging templates: Administrators can create custom message templates directly within Zendesk and submit them for Meta’s approval.

Accelerate business outcomes: Businesses can boost customer loyalty, increase satisfaction, and drive higher sales through timely and relevant proactive communication.

“Consumers now expect real-time, personalised communication from brands, akin to what they experience in their personal lives. By adopting proactive messaging strategies, businesses not only meet but exceed these evolving expectations, delivering timely and relevant information through channels that customers already use and trust,” said Mike Keohane, RVP of Business Development, Zendesk. “Relay will allow companies using Zendesk to proactively contact their customers through WhatsApp, to provide important updates that they might not be aware of. This can include examples such as reporting incidents, invites for exclusive opportunities, and requests for feedback on services or products.”

“WhatsApp is used by a vast majority of consumers and businesses in India as it is the fastest and easiest way to engage customers. However, businesses in India often find it challenging to deliver personalisation at scale. Our CX Trends Report shows a critical gap, which solutions like Relay will help businesses address,” said Vasudeva Rao Munnaluri, RVP India & SAARC, Zendesk. “Businesses in India looking to create more personalised, meaningful connections with customers at scale–ones that ultimately improve their bottom line–will find their answer in Relay.”

Strengthened Partnerships for Superior Customer Experience

Proactive communication via preferred channels like WhatsApp can significantly improve customer satisfaction and loyalty. In fact, Forrester Research notes that proactive communication can reduce future contact volume by up to 25% and increase customer satisfaction rates by 20%.

By deepening its partnership with Meta’s WhatsApp and SMS providers like Twilio, Zendesk empowers businesses to enhance their CX strategies significantly. This collaboration is designed to provide customer service teams with the tools to proactively keep customers informed, ensuring that crucial updates are delivered before customers need to seek out information on their own.

IIM Raipur and BCU Sign MoU to Boost Global Business Education with Research and Exchange Opportunities

Mumbai, 21 August 2024:-

To foster global collaboration in academia, Indian Institute of Management Raipur (IIM Raipur) and Birmingham City University (BCU) are excited to announce a significant new partnership aimed at enhancing collaboration in academic and research endeavours. The MOU was signed by Prof. Ram Kumar Kakani, Director, IIM Raipur, and Prof. Eileen McAuliffe, Pro Vice-Chancellor and Executive Dean, Birmingham City University.

 This collaboration will focus on a series of initiatives designed to enhance both teaching and research capabilities across both institutions, benefiting faculty, students, and the broader academic community. Under this agreement, the partnership between IIM Raipur and Birmingham City University will foster dynamic academic exchanges, including faculty and staff collaborations to enhance research, teaching methods, and professional development.

Professor Ram Kumar Kakani, Director, IIM Raipur, said, “This collaboration between IIM Raipur and Birmingham City University marks a dynamic step forward, building on our vibrant and emerging legacy. With this partnership, we are creating powerful opportunities for our students and faculty, enhancing our global presence, and unlocking a future filled with innovation and success. The exchange programs will enrich our community, enabling us to forge a strong interconnected network that will drive our growth and excellence in the years to come.”

Dr. Shishank Shishank, Associate Professor at Birmingham City University, stated, “This partnership represents a significant step forward in our mission to foster global collaboration in academia. By working closely with IIM Raipur, we aim to create new opportunities for research, teaching, and student engagement that will benefit both our institutions and the wider academic community.”

Dr. Mrunal Chavda, Assistant Professor at IIM Raipur, added, “We are thrilled to collaborate with Birmingham City University in this initiative. This partnership will not only enhance our academic programs but also contribute to the global exchange of knowledge and ideas, which is essential for addressing the complex challenges of our time.”
Students will benefit from exchange programs and study abroad opportunities, gaining international exposure that broadens their perspectives and skills. Joint research initiatives will address global challenges, leveraging the strengths of both institutions to drive innovation. Additionally, the partnership will include organizing lectures, seminars, and conferences to promote interdisciplinary collaboration. The institutions will also share academic resources and develop joint curricula, further enriching educational offerings and exploring broader academic cooperation in areas of mutual interest.

Prof. Navneet Bhatnagar, Chairperson International Relations, IIM Raipur, said, “On behalf of the International Relations Office of IIM Raipur, I am delighted about IIM Raipur signing the MoU for academic collaboration and exchange with Birmingham City University, UK. This collaboration marks a significant milestone in the commitment of IIM Raipur to global business education, promising enriched opportunities for our students and faculty through shared research, exchange programmes, and innovative academic initiatives.”
Professor Satyasiba Das, Dean External, IIM Raipur, said, “International collaboration is a critical strategic intent of IIM Raipur. With a new international partner line-up, we are steadily progressing towards an institute of excellence with international accreditation and recognition from both industry and the academic community.”

This partnership, defined by Dr. Shishank Shishank, Associate Professor at Birmingham City University, and Dr. Mrunal Chavda, Assistant Professor at IIM Raipur, marks a milestone in strengthening the academic relationship between the two institutions. The seeds of this partnership were laid by Makhan Singh, Senior Partnership Manager – India at BCU.

Ibis Styles Brings Global Chic and Local Charm to Karnataka’s Cultural Capital

Mysuru, August 20, 2024: Accor, a world-leading hospitality group, and Brigade Hotel Ventures Ltd. (BHVL) are delighted to announce the launch of the first ibis Styles property in Karnataka, located in the cultural capital of India. This marks the opening of the third ibis Styles hotel in India, following successful launches in Goa. ibis Styles Mysuru will be the fourth hotel opening between Brigade and Accor, enhancing this partnership further. The grand opening event, held at the stylish new hotel on KRS Road, marked a significant milestone in the city’s hospitality landscape.

ibis Styles Mysuru redefines hospitality with its unique fusion of contemporary design and cultural nuances. The hotel’s sleek interiors draw inspiration from the vibrant birds of Ranganathittu Bird Sanctuary, creating a sophisticated yet welcoming atmosphere for guests. With 130 well-designed rooms, ibis Styles Mysuru caters to a variety of needs, offering comfortable accommodations for every traveler. The hotel’s 30 suites provide a cozy retreat, featuring designated kitchenettes, private balconies, spacious living areas, and family-friendly rooms. Additionally, the dedicated children’s play area ensures a delightful experience for families.

Guests at the property can look forward to a remarkable culinary journey. The Verandah offers a unique fusion of traditional and contemporary cuisines, creating a dining experience that caters to diverse palates. For a more relaxed atmosphere, the Flamingo Bar, located in the lobby area, provides a serene setting perfect for enjoying a refreshing drink and unwinding in style. Soon, guests will also be able to enjoy KA 16, the highly anticipated rooftop restaurant, which promises stunning views and an exquisite menu. The hotel also boasts five state-of-the-art meeting rooms and a spacious banquet hall, accommodating a variety of events. For those looking to host occasions in natural settings, the hotel offers comprehensive outdoor catering services.

The hotel features a range of amenities, including a swimming pool and a 24/7 fitness center, ensuring guests have everything they need for a comfortable and enjoyable stay. Guests can also take advantage of exclusive benefits through the Accor Live Limitless lifestyle loyalty program, which offers unique experiences, special offers, and patrons can earn points on all stays, dining, spa treatments, and events.

Garth Simmons, Chief Operating Officer of Accor’s Premium, Midscale, and Economy Division in Asia ,said,” Our partnership with Brigade Group has been instrumental in bringing our vision to life. This collaboration marks our fourth hotel overall and the first ibis Styles with the Brigade Group. We are grateful for their unwavering support and dedication. Together, we have created a space that not only meets the needs of modern travelers but also pays homage to the rich heritage of Mysuru. Upon the grand opening of ibis Styles Mysuru, guests can anticipate an authentic home-away-from-home experience within an innovative and welcoming environment.”

Speaking at the inauguration, M R Jaishankar, Executive Chairman, Brigade Group said, “Mysuru is a key leisure destination in Karnataka. It is a popular getaway for tourists and a resting point for those travelling to the Western Ghats. The number of tourists coming into Mysuru has significantly increased in the last three years, post Covid-19. ibis Styles Mysuru is a blend of contemporary design and the traditional essence of Mysuru. Our aim is to redefine the hospitality experience for guests. This will be Brigade Group’s 27th project in Mysore and its 9th hotel across India in partnership with global hospitality brands.”

Commenting on the grand opening, Anuj Chaudhry, Cluster General Manager, said, “We are thrilled to unveil our first ibis Styles property in Karnataka. Drawing inspiration from the vibrant birdlife of Ranganathittu Bird Sanctuary and infused with the energy of Accor, our hotel is designed to meet the needs of the modern travelers. We are confident that ibis Styles Mysuru will redefine hospitality in the region, providing a fresh and exceptional experience for all our guests.

The opening of ibis Styles Mysuru marks an exciting addition to Karnataka’s hospitality scene, offering guests a stylish and inviting stay in the state’s cultural capital. Beyond its famous palaces and markets, Mysore boasts hidden gems and unique experiences. At ibis Styles Mysuru, every stay is an opportunity to discover the city’s lesser-known treasures and immerse in its rich culture.

CHUK Launches “CHUK Worth It” Campaign: Making Premium Disposable Tableware Worthy

20th August 2024: CHUK, the flagship brand of Pakka, has launched its latest “CHUK Worth It” campaign with an aim to solidify the brand’s premium status in the disposable tableware market. The campaign has been strategized to highlight the three key features of CHUK’s tableware products: exceptional sturdiness, resistance to sogginess, and prevention of oil seepage.

As a part of the “CHUK Worth It” campaign, CHUK has produced three impactful videos. One video targets individual consumers and concludes with the tagline “Don’t want drama?,” emphasizing the hassle-free experience CHUK products offer. The other two videos focus on business-to-business (B2B) audiences, including restaurants, quick-service restaurant (QSR) chains, caterers, and other food service providers. These videos feature the tagline “Want happy customers?,” highlighting how CHUK‘s products can enhance customer satisfaction for businesses.

With this campaign, CHUK aims to showcase its vision of meeting the requirements for premium quality disposable tableware in B2C and B2B markets. By emphasizing the brand’s superior qualities and benefits, CHUK seeks to differentiate itself in the competitive disposable tableware market and reinforce its premium positioning.

Satish Chamyvelumani, Business Head, Compostables Division said,” In today’s fast-paced world, consumers and businesses are seeking products that deliver not just on functionality, but on experience. With our ‘Chuk Worth It’ campaign, we’re not just showcasing our products but reinforcing our commitment to excellence. Contributing towards a cleaner earth has always been at the core of our functioning, and this campaign aligns with our vision. CHUK doesn’t just offer disposable tableware; it offers products that elevate dining experiences and help businesses delight their customers. This campaign embodies our belief that when it comes to quality and reliability, CHUK is always worth it.”

Fortune Hotels grows its footprint in Uttar Pradesh

Gorakhpur, 20 August 2024: Fortune Hotels, a member of ITC’s hotel group announced its latest signing in the state of Uttar Pradesh with the inking of an operating agreement for an upscale hotel in Gorakhpur; a strategic move to increasing its regional presence in the prosperous and one of the fastest growing states in India.

Commenting on the signing, Samir MC, Managing Director, Fortune Hotels, said “It was only prudent for us to further strengthen our presence in Uttar Pradesh given the state’s brimming potential of promising returns. We already have six strategic alliances in UP and signing of this agreement further exudes our commitment to the state. Fortune Park Gorakhpur will enable us to cater to all kinds of transient travellers as well as city guests. This up-and-coming region presents a promising opportunity, making it the perfect timing for forging such alliances. With this new property, we emphasize our focus to deliver exceptional hospitality experiences in emerging markets across India.”

Branded as Fortune Park Gorakhpur, the hotel, located in the heart of the city promises an unparalleled experience to city, pilgrim and business guests alike. Offering 74 contemporary well appointed rooms, multiple F&B outlets, modern meeting and banquet spaces and a blend of upmarket comfort, and state-of-the-art facilities, this hotel is poised to become a significant landmark in the area.

Expected to be launched by October 2026, the hotel is just a short walk from the railway station, 7.5 km away from the Gorakhpur International Airport and around 3 Kms from the ancient Gorakhnath Math, a temple of significance for the Nath monastic order group of the Nath tradition, which attracts numerous visitors and devotees throughout the year; making the hotels’ location very strategic.

Besides being a religious centre, Gorakhpur has also emerged as one of the most preferred destinations for businesses and investors alike with the growing IT and support startup ecosystem in the city along with an upcoming IT Park, making it a a pivotal metropolis of importance, situated on the banks of the Rapti River in the Purvanchal region of Uttar Pradesh.

A gateway to Eastern UP (Purvanchal), Bihar and Nepal, Gorakhpur is approximately 100 kms from the Nepal frontier, 193 kms from Varanasi, and 270 kms from the state capital of Lucknow, making it a very notable location in its region.

Volvo Group collaborates with Indian supply partners to accelerate its journey toward becoming climate-neutral by 2040

Volvo Group is committed to becoming a climate-neutral company by 2040, and this commitment includes its supply chain & global suppliers from India. In 2022, Volvo Group developed and started sourcing Fossil Free Castings from India. Today, Volvo Group has set a new milestone, expanding its fossil-free sourcing in India to additional components. The fossil-free components from Indian supply partners will be part of Volvo Group Trucks and potentially reduce CO2 emissions by 13,000 tons annually.

Volvo Group has collaborated with two key supply partners from Chennai, India – Rane (Madras) Ltd and Madras Engineering Industries Private Limited (MEI) in this endeavor.

In collaboration with Rane (Madras) Ltd, Volvo Group has developed fossil-free tie rods and linkages, essential components that steer the wheels of Volvo trucks. These products are manufactured using 100% renewable energy across the supply chain, eliminating the use of fossil fuels, and hazardous materials. The innovative approach also includes the use of fossil-free steel and electric vehicles for material movement, ensuring a truly sustainable production process.

Volvo Group has also collaborated with Madras Engineering Industries Private Limited (MEI) to create fossil-free ferrous castings, another critical component of vehicles. These castings, subjected to extensive stress and fatigue, are produced using 100% renewable energy and 100% metallic scrap without virgin materials like pig iron. The process is entirely landfill-free and devoid of toxic elements, resulting in products that are 100% recyclable.

The tie rods and linkages developed with RANE are estimated to lower CO2 emissions by 600 tons annually for Volvo. If implemented across other supply partners producing similar components, the reduction could amount to several thousand tons per year. Similarly, MEI’s fossil-free castings are expected to cut emissions by 12,400 tons of CO2 annually for Volvo, with the potential for broader industry impact if adopted by additional supply partners. Components from both supply partners are set to be introduced in Q1 2025.

The products manufactured in India have been certified by the Confederation of Indian Industry’s (CII) Green Products & Services Council, earning GreenCO and GreenPro certifications. These certifications affirm the products’ adherence to global sustainability standards and compliance with country-specific policies.

StrateFix Consulting Partners with Surbhi Group to Transform HR and Management Practices

Surat, August 20th, 2024 – Stratefix Consulting, a business management consulting firm is thrilled to announce a new partnership with Surbhi Group, India’s leading textile brand, with exceptional strength and capabilities in various manufacturing segments like yarn, weaving, knitting, embroidery, and garments in the textile industry.

As a traditional family business, Surbhi Group has had to undergo significant transition to adopt more structured processes and performance management systems in order to meet the evolving demands of the textile industry.

Mr. Ratibhai Patel and Mr. Ravjibhai Patel, the head of the family and first-generation entrepreneurs, are visionary leaders and skilled executors, their qualities are clearly evident in the second-generation stakeholders of the organization.

Second-generation entrepreneurs, who are the current face of Surbhi Group, demonstrate the commitment to carrying forward the legacy of the brand through continuous innovation and strategic decision-making.

This collaboration between Stratefix and Surbhi exemplifies the dedication of the second-generation entrepreneurs to drive overall business growth through transformative leadership and employee development initiatives across the group.

Stratefix Consulting aims to help tackle several critical challenges faced by Surbhi, aiming to enhance their Human Resource practices and overall organisational efficiency. The objective is to streamline operations, improve recruitment and employee engagement, and support Surbhi’s future growth and expansion plans.

The aim behind this partnership is to address key issues such as an ineffective management structure, the absence of a dedicated HR department, and the need for better leadership training.

StrateFix Consulting would help Surbhi to implement a more organised management framework, establish a comprehensive HR department, and develop structured training programs across departments.

Mukul Goyal, Co-Founder of Stratefix Consulting, expressed his excitement about the partnership, stating, “We are delighted to partner with Surbhi and assist them in overcoming their organisational challenges. Our expertise in HR and management practices will help them enhance their operations and achieve their strategic goals. We are confident that this collaboration will lead to significant improvements and drive their success.”

Ritesh Patel, Director of Surbhi Textile Mills, commented, “We are excited to partner with Stratefix Consulting to identify gaps and address our organisational challenges. Their expertise in HR and management will be invaluable as we work to streamline our operations, enhance employment recruiting and management practices, and develop our core leadership team. We are confident that this collaboration will help us achieve our growth objectives and drive Surbhi’s continued success”.

This announcement marks an important milestone for both Stratefix Consulting and Surbhi Group. They are committed to delivering practical solutions that will make a real difference in Surbhi’s organisational performance. We look forward to a successful partnership that will contribute to Surbhi’s continued growth and success.