2, Aug 2024
Raffles Udaipur Celebrates Its Third Anniversary with a Legacy of Excellence

National, 2nd August 2024 – Raffles Udaipur proudly marks its third anniversary this August, celebrating three years of unparalleled luxury, exceptional service, and a commitment to creating unforgettable experiences for its esteemed guests.

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Since its grand opening in 2021, Raffles Udaipur has become a beacon of opulence and sophistication, drawing visitors from around the globe. As the first Raffles hotel in India, it has set a new standard for luxury hospitality in the country. Nestled on a private island in the serene Udai Sagar Lake, the hotel offers a tranquil retreat away from the hustle and bustle, blending timeless elegance with modern comforts in a truly enchanting setting.

Raffles Udaipur offers a gastronomic journey that tantalizes the taste buds and delights the senses. With its diverse culinary offerings, the hotel has become a culinary destination in its own right. From the exquisite fine dining experiences at Sawai Kitchen, showcasing the rich flavors of Rajasthan, to the delightful confections at the Patisserie, and the classic cocktails at the Long Bar and Writers Bar, every meal and drink is a celebration of the finest ingredients and culinary artistry.

Dedicated to the well-being of its guests, Raffles Udaipur boasts a world-class wellness center that provides a sanctuary of rejuvenation and relaxation. The Raffles Spa offers a range of holistic treatments and therapies, emphasizing emotional well-being and drawing from ancient traditions and modern techniques to create a truly transformative experience. The Alchemy Bar at the Raffles Spa is a unique highlight, where guests can blend their own essential oils and create personalized wellness rituals. The serene surroundings and expert therapists ensure that each guest leaves feeling refreshed and revitalized.

One of the hallmarks of Raffles Udaipur is its legendary butler service, providing guests with personalized and attentive care throughout their stay. The highly trained butlers anticipate and cater to every need, ensuring that every moment at the hotel is seamless and unforgettable. From organizing bespoke experiences to handling the minutest of details, the butler service epitomizes the Raffles commitment to excellence.

Over the past three years, Raffles Udaipur has hosted numerous high-profile weddings, corporate and social events, and collaborated with like-minded brands and individuals to create extraordinary experiences. These partnerships have further enhanced the hotel’s reputation as a leading destination for luxury events and celebrations, solidifying its status as a leader in the hospitality industry.

Raffles Udaipur has established itself as a premier wedding destination, offering an idyllic setting and impeccable service that make every celebration truly special. The hotel’s stunning architecture and lush gardens provide a picturesque backdrop for weddings, while its luxurious amenities ensure a memorable experience for all guests. Additionally, Raffles Udaipur has become a preferred location for major magazines and fashion designers, hosting numerous high-profile photo shoots and events that highlight its timeless beauty and sophistication.

Reflecting on this significant milestone, Mr. Rajesh Namby, General Manager of Raffles Udaipur, stated, “Celebrating our third anniversary is a testament to our unwavering dedication to excellence and innovation in luxury hospitality. We are immensely proud of the remarkable journey we have undertaken, and the milestones achieved along the way. Raffles Udaipur has not only set new benchmarks in the industry but has also created a haven where every guest experiences unparalleled luxury and personalized service. As we look to the future, we remain committed to elevating the standards of hospitality and crafting timeless memories for our guests.”

Raffles Udaipur remains dedicated to its legacy of excellence, offering an unrivaled blend of luxury, heritage, and modernity. As the hotel continues to evolve, it remains steadfast in its mission to deliver the highest standards of hospitality and to create timeless experiences for its guests.

2, Aug 2024
Warehouse by Mudita Announces Exclusive Pop-Up Event in Hyderabad

Hyderabad, July-August 2024 – Renowned curator of luxury fashion, Warehouse by Mudita is thrilled to announce its Hyderabad chapter on August 3, 2024, at the Park Hyatt, Banjara Hills. Known for offering high-end designer collections, the pop-up brings the latest trends and exceptional deals to fashion enthusiasts.

This highly anticipated shopping extravaganza will showcase collections from an array of distinguished designers, including Elisha Wadhwani, Varun Nidhika, Anshu Jain, Nupur Kanoi, Rohit Bal, Ivory By Dipika, Devasya, Kavita Bhartia, Dhruv Kapoor, Preeti Jhawar, Preeti S. Kapoor, Rococo by Raghvi, Vikram Phadnis, Gulabo & Asal by Abu Sandeep, Sameer Gujral, Blue Bubble, Sole Affair by Seema Mehra, Sunita & Shagun Nagi, I am Design, Kalista, Kritika Dawar, Luxury Cloud, and many more.

Shoppers can indulge in an exclusive VIP preview from 10:00 AM to 11:00 AM, followed by the general shopping hours from 11:00 AM to 7:00 PM with an unparalleled discount of up to 70% across designs.

2, Aug 2024
Experion Technologies Launches “Roof of Dreams” Housing Project

Thiruvananthapuram, 2 August 2024: Experion Technologies, a global leader in product engineering and digital transformation services with over 17 years of industry experience today initiated the “Roof of Dreams” housing project, implemented by Experion Foundation, its CSR arm. The agreement for the construction of the first house was signed at a ceremony held in the Experion office, at Technopark, Trivandrum.

Mrs. Sreeja CS, Nedumangad Municipal Chairperson, and Mr. Pulipara Krishnan, Kollamkavu Ward Councillor, sent their felicitations on the occassion. A distinguished gathering of dignitaries, including Mr. Binu Jacob, CEO and Managing Director of Experion Technologies; Mr. Suresh VP, COO and Co-founder; Mr. Sreekumar Pillai, CTO and Co-founder; Mr. Jaimy Thomas, Co-founder and Director of Service Delivery and Mr. Manoj Balraj, Co-founder and President and office bearers of SCOPE, the Co-operative Society responsible for the project’s construction, was present.

The inaugural beneficiary of this initiative is a young widow with two school-going children.

The house consists of essential amenities, including two bedrooms, a kitchen, a bathroom, and a living room. Designed with future expansion in mind, these “growing houses” allow additional rooms or floors to be built later.

In addition to providing homes, Experion Foundation plans to plant coconut and various fruit trees on the surplus land and oversee the education and skill development of the beneficiary families’ children. Support groups comprised of local employees will lead these efforts.

What sets the “Roof of Dreams” project apart is its beneficiary selection process. Experion Technologies employees identified the most deserving families, with five beneficiaries selected from nominations submitted by staff. This employee-driven selection model exemplifies modern CSR initiatives.

2, Aug 2024
Eurogrip Tyres showcases latest range of products at Latin Tyre & Auto Expo 2024 in Panama

New Delhi, August 2nd, 2024: Eurogrip Tyres, one of the fastest-growing global brands in the powered 2-wheeler, 3-wheeler and Off-Highway Tyre categories, participated in Latin Tyre & Auto Parts Expo in Panama and exhibited their latest products at booth number 237.

Eurogrip Tyres - LATAM show 2024 (3)

The exhibition which started on July 31st will go on till 3rd August 2024 at Panama Convention Centre, Panama.

The tyre major displayed off-road tyres used in Construction Machinery Industries, Tractors, Tillers, Ballers and other Agricultural Machineries and 2W Tyres for adventure touring, steel belted radials for superbikes, high performance 2-wheeler tubeless tyres and 3-wheeler tyres including popular patterns such as Climber, Bee Connect, Roadhound, Trailhound STR, Terrabite, Badshah, Beamer VS, Jumbo TL and Jaya LX. In the Off Highway Tyre segment, various models of Industrial and Agricultural tyres were showcased.

Commenting on the participation in the prestigious expo, Eurogrip Tyres’ spokesperson said, “Latin America and the Caribbean are important markets for Eurogrip Tyres and undoubtedly, Latin Tyre & Auto Parts Expo is an important event to be a part of. It is very encouraging to see a plethora of visitors in our stand and we are happy to showcase our product range and engage with them. We are sure this will aid our brand’s exponential growth in the LATAM region.”

Two new off-highway tyre patterns – one in construction and one in agriculture were launched at the exhibition. One of the newly introduced patterns was BL 54 L-4 tyre which can be used for heavy duty construction applications. The most popular size in the Americas – 19.5L-24 – was on display. The BL 54 has a deep tread design and is best suited for backhoe loaders, industrial tractors, compact wheel loaders and telescopic handlers for highly abrasive surfaces. This is the first L-4 tyre for construction segments with rim sizes 18 inches and above. There are 6 more sizes which will be launched in the first quarter of 2025.

The TR 72 R-2, the other pattern, which was launched, is a very deep lug tractor tyre best suited for extremely wet underfoot conditions, like in paddy and sugarcane cultivation. The TR 72 is designed to provide high traction in slushy conditions. The deep R-2 treads can dig deep into the soil to provide consistent traction with minimal slippage. The ideally angled and spaced lugs provide excellent self-cleaning, which in turn aids better traction.

More than 650 international exhibitors from tyre manufacturers, tyre service, re-treading and repair companies, auto parts manufacturers, auto service, tools, and equipment to leading companies in the lubricant and oil industry are participating in the event. The show also has educational and training sessions with top industry leaders and networking events, as well.

1, Aug 2024
SingleStore Launches dot_product Accelerator AI Program

SingleStore Launches dot_product Accelerator AI Program

August 01, 2024,San Francisco, United States : SingleStore, the real-time data platform that helps users transact, analyze and contextualize their data, announced today that it is launching a new accelerator program for AI startups in the Asia Pacific region. The program furthers SingleStore’s vision to partner with businesses in the region to develop world-class AI applications.

SingleStore is committed to innovation and advancing AI’s development in Asia and around the world. In particular, India and Singapore are poised to become hubs of technological innovation, with significant government and private investment pouring into AI development. SingleStore’s goal for the accelerator program is to help startup communities develop cutting-edge AI technologies through the best and most responsible use of data. Eligible startups will be able to apply for SingleStore credits to help build, grow and scale their missions.

“It is a good moment to be in tech in India and Singapore, as their burgeoning and diversifying economies are attractive for tech investment,” said Raj Verma, CEO of SingleStore. “We are here to help this region become a hub for AI and technological innovation, and are committed to providing users with a robust data platform to support their current and future data needs.”

“B2B marketing has become more data driven, requiring a data platform with speed, scale and simplicity, automating data analysis in milliseconds rather than minutes,” said Aravind Murthy, Co-Founder, Factors.AI. “We are proud to work alongside SingleStore in fostering AI’s development and deployment while providing real-time data analysis to our B2B customers.”

As the only data platform that can act as a single store for all AI applications, SingleStore remains at the forefront of generative AI innovation. The company released the latest version of its data platform in June 2024, and this new AI accelerator program will be an asset to supporting rising startups and customers looking to harness their data to advance their company’s growth.

In 2024, SingleStore earned five 2024 TrustRadius Top Rated Awards, the most the company has ever won in a single year. Four of those awards were earned for the third consecutive year, while the recognition in the Vector Database category was a first.

To experience what a new AI application could look like with SingleStore, visit here. Learn more about SingleStore here.

Additional Resources:

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1, Aug 2024
Checkmarx Celebrates Grand Opening of New Office in Pune, India

Checkmarx Celebrates Grand Opening of New Office in Pune, India

August 01, 2024,Pune, Maharashtra, India : Checkmarx celebrated the opening of its new office in Pune, India on 24 July 2024 with CEO Sandeep Johri and Vice President of Cybersecurity Services Yuval Shani on hand. The Pune office will serve as an important base of operations as the company continues building teams to help deliver code-to-cloud application security (AppSec) services to Checkmarx customers around the globe, leveraging its cloud-native enterprise AppSec platform Checkmarx One.

Checkmarx continues its significant growth and momentum in the adoption of Checkmarx One and of its AppSec services, counting among its clients some of the largest enterprises, financial institutions and private banks with delivery centres in India. An extension of Checkmarx’ existing facilities in Mumbai, the Pune office is a 4000-square-foot, state-of-the-art facility in the financial hub of Pune, located at:

Office #102
Goodwill Byond
Kharadi, Pune

“We selected Pune as a strategic location for our teams in part due to its easy access to highly skilled technology talent,” said Sandeep Johri, CEO at Checkmarx. “The city is a centre of excellence in education and home to some of the top universities in India. Pune’s social infrastructure and proximity to our clients will help us provide them with even better support as we continue meeting our commitment to secure the mission-critical applications that are driving our world.”

Yuval Shani remarked, “In Pune we can continue to build and deliver our industry-leading Checkmarx One platform in collaboration with our global engineering teams and our growing team in India. We’ll also accelerate the ramp-up of our support for global clients, providing real-time technical advice and delivering product and implementation expertise wherever needed.”

Ashutosh Sharma is the site executive for Checkmarx India and will help Checkmarx to strengthen its footprint in India, Asia-Pacific and all global regions. For more information on the company, visit Checkmarx.com. For employment opportunities in the region, visit Careers at Checkmarx.

1, Aug 2024
The Body Shop Showcases Local Culture Through Stunning Murals Across Workshop Stores

The Body Shop Showcases Local Culture Through Stunning Murals Across Workshop Stores

August 01, 2024,Delhi, India : The Body Shop, a British-born international ethical beauty brand, continues to celebrate the rich cultural tapestry of India through innovative store design concepts. Following the success of various workshop stores such as Chandigarh, Indore, Kochi, Ahmedabad, and New Delhi to name a few. The brand has now introduced distinct mural designs across various other cities including Mumbai, Bangalore, and Hyderabad locations.

Across all these cities, The Body Shop remains committed to its core values of sustainability, vegan and cruelty-free product formulations, and Community Fair Trade (CFT) partnerships. The brand has been actively launching Activist Workshop stores since 2022. These unique stores empower customers to navigate and support the Recycling Programme, which the brand initiated in 2019. Through this initiative, customers can recycle their favorite product packaging, fostering a more sustainable approach and supporting the environment through plastic recycling.

The brand is intensifying its eco-conscious mission with a store design that embodies its values. From fixtures made of reclaimed wood and recycled plastics to an aluminum facade (a low-energy, endlessly recyclable material), sustainability is integrated into the store itself. Even the worktops are made from 100% recycled materials, keeping waste out of landfills. This commitment extends beyond the store walls, with over 70% of The Body Shop’s packaging being fully recyclable.

Furthermore, The Body Shop’s focus on local relevance and cultural immersion through store designs not only enhances customer engagement but also drives retail growth.

Vishal Chaturvedi, Group- Chief Revenue Officer, Quest Retail, The Body Shop, explains, “Our commitment to local relevance and community integration lies at the core of our brand ethos. These store designs go beyond aesthetics; they embody our dedication to sustainability, cultural legacy, and community empowerment. Each mural narrates a story that resonates with the local populace, strengthening a sense of commitment with customers and nurturing a sense of belonging.”

Mumbai: Embracing Diversity and Dynamism

The Body Shop’s store in Thane, Viviana Mall showcases its commitment to sustainability through captivating mural designs on its walls. Thane, known as the city of lakes, beautifully integrates Mumbai’s cosmopolitan culture with its historic landmarks and diverse communities. The store’s mural incorporates Warli art form that reflects the brand’s values of inclusivity and appreciation for cultural richness.

Bangalore: A Fusion of Tradition and Modernity

Bangalore’s Mall of Asia store showcases the brand’s ethos of empowerment and sustainability. The artwork focuses on women’s success, featuring doodles symbolizing Bangalore’s dynamic infrastructure and flourishing technology sector. A vibrant purple flower amidst greenery and playful soap bubbles highlights the city’s unique blend of technological innovation, cultural richness, and natural beauty.

On the other hand, the brand’s mural in Bangalore’s Nexus Koramangala store showcases their dedication to using natural ingredients and promoting recycled plastic. It serves as a tribute to the timeless allure of cherry blossoms in Cubbon Park, capturing the essence of renewal and beauty found in nature. Cubbon Park, officially Sri Chamarajendra Park, is a landmark park in Bengaluru, located in the heart of the city in the Central Administrative Area.

Hyderabad: The Intersection of Heritage and Innovation

In Hyderabad, at the InOrbit Mall in Cyberabad, The Body Shop has unveiled a mural that encapsulates the city’s unique blend of historical richness and technological advancement. The artwork features a sprawling tree symbolizing strength and foundation, with its roots intertwined with iconic historical sites like the Golconda Fort and Charminar. This depiction highlights Cyberabad’s transformation into India’s first IT hub, mirroring The Body Shop’s values of sustainability and community growth.

Additionally, the mural design in the Hyderabad store integrates the city’s identity as the “City of Pearls” with themes of women’s strength and resilience, embodying The Body Shop’s ethos of women empowerment.

It celebrates Hyderabad’s royal history and the significant role of women in its culture, from historical times to present. The mural features pearls and a woman in traditional attire reading “Shakti” in Telugu, honoring influential women of the Nizam era.

Visit The Body Shop stores in Mumbai, Bangalore, and Hyderabad to experience the beauty of India’s diverse cultures and witness the brand’s dedication to sustainability and community empowerment.

Shop online at The Body Shop to explore our wide range of products and join us in our journey towards a more sustainable future.

1, Aug 2024
BDx Data Centers Launches First Phase of 500MW Renewable-Powered AI Campus in Indonesia

BDx Data Centers Launches First Phase of 500MW Renewable-Powered AI Campus in Indonesia

August 01, 2024,Jakarta, Indonesia : BDx Indonesia, a joint venture (JV) of BDx Data Centers, Indosat Ooredoo Hutchison (Indosat or IOH), and Lintasarta, today announced the Phase-1 completion of its cutting-edge AI campus CGK4 in Jatiluhur, Indonesia. The CGK4 campus is Indonesia’s first renewable-powered AI data center park scalable up to 500MW.

The renewable-powered CGK4 facility offers high power density of up to 120 kW per rack, innovative liquid cooling technologies, and high-speed connectivity that enable it to meet the demands of Generative AI workloads. The dedicated AI Data Center, supported by an integrated 24/7 on-site team within the campus, offers customers unparalleled reliability with 8 layers of security, reinforced by industry-leading certifications.

“BDx Indonesia is committed to enable Indonesia to become an AI-first nation. We are the only data center provider in the country offering up to 700MW of development potential spread across Indonesia. This sustainable and interconnected mesh of digital infrastructure is engineered to support training workloads at central sites, and inference workloads across multiple locations nationwide. We are proud of our partnership with Indosat Ooredoo Hutchison and Lintasarta in embodying the spirit of Gotong Royong to create a sovereign AI cloud for Indonesia,” said Mayank Srivastava, CEO of BDx Data Centers.

“With Phase-1 deployed within a record time of 75 days, BDx Indonesia and its JV partners are fostering an ecosystem that nurtures innovation to drive Indonesia’s digital transformation. Through our partnership with Indosat Ooredoo Hutchison and Lintasarta, we are not only delivering state-of-the-art AI infrastructure but also establishing cloud infrastructure to support data sovereignty in Indonesia,” said Agus Hartono Wijaya, CEO of BDx Indonesia. “We are thrilled to be a part of Indonesia’s journey to become a digital powerhouse and to empower Indonesian talent.”

With an AI learning and inference infrastructure, BDx Indonesia and its joint venture partners are dedicated to making the 2045 Golden Indonesia vision a reality. United by a single goal, BDx Indonesia, Indosat Ooredoo Hutchison, and Lintasarta will bring about this transformative change and ensure that the benefits of AI are realized across Indonesia.

1, Aug 2024
Schneider Electric Launches ‘Miluz Lara’ – a New Range of Switches and Sockets for Modern Indian Buildings and Homes

Schneider Electric Launches ‘Miluz Lara’ – a New Range of Switches and Sockets for Modern Indian Buildings and Homes

August 01, 2024,Mumbai, Maharashtra, India : Schneider Electric, the leader in the digital transformation of energy management and automation, has launched its new Miluz Lara range of switches and sockets, the latest smart choice for modern homes and buildings in India, innovatively designed with Mivan compatibility.

The range of controls, comfort controls, socket outlets, communication outlets and cover frames combine elegant design and function with a dew-drop-inspired design, offering a premium finish for homebuilders.

The rounded edges prevent dust and dirt accumulation for effortless maintenance, while the edges of the cover plates merge seamlessly for a smooth exterior. All indicator modules feature LED lighting to enhance illumination without increasing eye strain and the lower removal slot is effectively concealed to ensure a consistently smooth finish during installation.

The Miluz Lara range also offers innovative functions for modern living in 2 versatile colors – White and Anthracite, ensuring a seamless integration with any interiors. Air quality indicators with real-time information empower homeowners to create healthier living spaces, and surge voltage protectors (4KV) protect appliances, such as LED televisions, refrigerators, and laptops, from damage caused by unexpected abrupt voltage surges. Other solutions available within the range include fast-charging USB A+C charging ports and socket adaptors. The homeowner safety is central to the design philosophy and is showcased in features like the no-single pin insertion and usage of high-quality, fire-resistant material.

The range is crafted to meet the specifications of the innovative Mivan Aluminum Formwork System, which outlines the framework for the construction of homes in large quantities at faster speed. The new slimline Mivan metal box features adjustable lugs for quicker installation, dual knockout for more flexibility, and is designed with additional robustness to safeguard from sagging under concrete pressure. With its innovative design and adaptability, it addresses the pain points of modern home builders.

All modules within the range, including the fan regulator, are within 33mm, allowing for ease of installation in 40mm boxes. While the volcanic curve raised center provides ample space behind the switch for durability, it also provides an extra 2mm space for free wiring.

Ms. Sumati Sahgal, Vice President – Retail, Schneider Electric, Greater India said, “Today, homebuilders seek products with innovative design, adaptability and those that can help improve time to market with optimized costs. In line with the evolving needs of Indian customers and the growing trends in the Indian home market, Schneider Electric has introduced the new Miluz Lara range of switches and sockets, offering innovative and advanced features. This range not only prioritizes design and functionality for end-users but also takes into account the needs of homebuilders. The range seamlessly integrates with our home automation solution wiser2.0, allowing homebuilders to upgrade their projects.”

Mr. Rajat Abbi, Vice President – Global Marketing and Chief Marketing Officer, Schneider Electric, Greater India, said, “Schneider Electric is dedicated to empowering the entire ecosystem of builders and contractors through our innovative products and solutions. The launch of Miluz Lara exemplifies our commitment to innovation and our vision of connecting builders and end users with over 100 years of expertise in energy management. In addition to the product launch, we have an integrated marketing campaign lined up that will soon engage our audiences.”

To maximize safety and durability, several factors have been included in the design of modules, including:

No single-pin insertions, which ensures that the shutters in the ‘live’ and ‘neutral’ terminals only open when two pins are inserted.
A durable copper contact for an enhanced lifespan of more than 2 lakh operations
High-quality silver nickel rivets that are compliant with RoHS and are extremely durable.
Made from fire-resistant materials and high-quality polycarbonate, which ensures the facades maintain their vibrant colors.
IP20 rating on switches, which are touch-proof and resistant to dust.

The range of modules are available in Glossy White and Matt Anthracite to suit a wide range of interiors.

1, Aug 2024
Harpic Launches ‘Bathroom Jagmagaye Toh Din Ban Jaaye’ Campaign

Harpic Launches ‘Bathroom Jagmagaye Toh Din Ban Jaaye’ Campaign

August 01, 2024,New Delhi : Harpic, India’s leading bathroom cleaning brand, announces the launch of its latest campaign, ‘Bathroom Jagmagaye Toh Din Ban Jaaye’ featuring actor Karan Wahi in North & Erode Mahesh in South. This campaign emphasizes the importance of bathroom hygiene, showcasing the strong connection between a clean bathroom and positive mood in the morning.

For many, a bathroom is the first stop after waking up and cleanliness of a bathroom and its floors have an impact on how one’s day starts and sometimes may even have an impact on how it continues. An unclean bathroom, with yellow stains and unpleasant odours, may adversely impact the mood. Conversely, a perfectly clean bathroom may uplift your spirits and set a positive tone for the day.

With its new campaign, Harpic reaffirms that Harpic Bathroom Cleaner ensures that bathroom is sparkling clean and helps families start the day on the right note. Harpic Bathroom Cleaner promises consumers superior cleaning as compared to generic alternatives like detergent and bleach. Harpic aims to ensure that every household enjoys a perfectly clean bathroom, leading to a perfect start to their day while killing 99.9% germs and leaving behind a pleasant fragrance.

Saurabh Jain, Regional Marketing Director, Hygiene, Reckitt – South Asia said, “At Reckitt, our purpose goes beyond products; we strive to improve people’s lives through better hygiene and health. Our consumers made us discover that bathrooms play a central role in defining their start for the day. Based on this key insight, we developed our latest campaign, ‘Bathroom Jagmagaye Toh Din Ban Jaaye,’ that highlights how clean bathrooms can transform mornings into moments of positivity and upliftment. This campaign underscores our commitment to delivering sparkling clean bathrooms, reinforcing Harpic as an expert and India’s trusted partner for cleanliness and hygiene.”

Conceptualized by Havas Worldwide India, the campaign uses a unique combination of a brass band and music to depict the mood and bring the concept of mood elevation to life. The campaign film highlights the power of Harpic Bathroom Cleaner to give 10 times better cleaning versus detergents* so that consumers start their day in a clean space and on a positive note.

Anupama Ramaswamy, Joint MD & Chief Creative Officer, Havas Worldwide India said, “Forget breakfast. Forget yoga. What’s the first thing you do after waking up? Step into the bathroom. However, an unclean bathroom can ruin your good morning and set a dull tone for the day. We’ve creatively captured this universal truth with our catchy concept – ‘Mood Ka Band’. It blends brass band music to symbolize the background score of our moods and lives.

Our campaign – ‘Bathroom Jagmagaye toh Din ban jaye!’ seamlessly combines entertainment with practical benefits, demonstrating how Harpic Bathroom Cleaner ensures your ‘Mood Ka Band’ doesn’t get ‘Bajao-ed’. It leaves your bathroom 10 times cleaner*, shinier, and fresher, ensuring every morning starts great, every day!”

Harpic Bathroom Cleaner is available nationwide and can be used to achieve sparkling floors, tiles and basins. The product is available in 2 fragrances – Lemon Fresh & Floral Boom and 3 sizes i.e., 250ml, 500ml and 1L.