Category Archives: Business

An Entertaining Sports and Gaming Platform Officially Partners with Burnley Football Club and World Championship of Legends 2024

19th July 2024  Mumbai, Maharashtra, India   Premium Sports and Gaming Entertainment Platform has collaborated with Burnley Football Club as their Official Front of Shirt Partner for the men’s and women’s teams for the 2024/25 season for a two-year partnership. Further solidifying their dedication to cricket, 96in.com is proud to be a Platinum partner of the prestigious World Championship of Legends 2024. Cricket legend Brian Lara serves as their brand ambassador, solidifying their commitment to the cricket sport. The World Championship of Legends 2024 tournament, taking place from July 3 to July 13 in Birmingham and Northampton, UK, features legendary cricketers returning to the field. Six teams featuring iconic players like Yuvraj Singh, Harbhajan Singh, Chris Gayle, and others, will battle it out for the championship trophy with 96in.com which has always been a home for legends.

The 96in.com logo will be prominently displayed on the front of Burnley FC’s home, away, and third kits throughout the season. The partnership extends beyond jerseys, encompassing significant branding across physical, digital, and social media platforms.

This partnership also offers significant benefits for both parties. 96in.com gains valuable exposure to a passionate cricket fan base through their association with the World Championship of Legends. The tournament receives crucial support from 96in.com, helping to elevate the experience for players and fans alike. The World Championship of Legends boasts a global reach, and 96in.com’s sponsorship enhances their visibility worldwide. The synergy between 96in.com’s brand values and the tournament’s celebration of cricketing legends creates a powerful partnership that resonates with cricket fans across the globe.

Established in 2019, 96in.com is a rapidly growing premium sports and gaming entertainment platform offering Virtual and Online Entertainment services. Dedicated to innovation and a superior gaming experience, 96in.com prioritises fan satisfaction and responsible gaming practices.

“We are excited to welcome 96.com as our Official Front of Shirt Partner,” said Stuart Hunt, President of Business Operations at Burnley FC. “We are impressed by their dedication to innovation, customer satisfaction, and responsible gaming. 96in.com’s record commercial fee investment will be instrumental in further developing our infrastructure and football ecosystem, allowing us to create the best possible product on and off the pitch. This partnership reinforces our commitment to global prominence and innovation, with 96in.com being a perfect addition to our growing family of global partners.”

A spokesperson from 96in.com also expressed their delight in the partnership, stating, “This collaboration marks our arrival as a major player in the UK sports and gaming entertainment market, and we are honoured to be associated with a prestigious club like Burnley FC, We are thrilled to partner with this prestigious tournament that celebrates cricketing legends. Our commitment to customer satisfaction and responsible gaming practices has fueled 96in.com’s exponential growth and success in recent years, and this partnership allows us to further connect with passionate cricket fans around the world.”

Biz2X Achieves Global Recognition for Exceptional Growth and Innovation in Fintech

19th July 2024  New Delhi, Delhi, India  Biz2X, a leading digital lending Software-as-a-Service (SaaS) platform and a subsidiary of Biz2Credit, has become a disruptive force in the fintech ecosystem, both in India and globally. Known for its innovative approach to business lending, the company has made significant strides in the business lending landscape. To solidify its position as a trusted platform in the fintech industry, Biz2X has recently been featured in prestigious rankings and has received multiple accolades.

Biz2X has prominently featured in the Financial Times’ 2024 list of “The Americas’ Fastest Growing Companies,” achieving an impressive revenue growth rate of 218% from 2019 to 2022. This recognition places Biz2X among the top 200 companies globally, and highlights its rapid expansion and significant contributions to digital lending. Additionally, Biz2Credit and Biz2X were honored in Inc.’s 2023 “Best in Business Awards,” recognized in the Financial Services category for “Business Products & Services.” The platform’s second consecutive inclusion in CNBC’s World Top 250 Fintech Companies in the “Alternate Finance” category further highlights its global impact and leadership in financial technology.

To create a supportive workplace culture, the company has recently been awarded the prestigious “Great Place to Work” certification for three consecutive years, which highlights its dedication to employee well-being, diversity, and inclusion.

On achieving this kind of global recognition, Mr. Rohit Arora, Co-founder and CEO, of Biz2Credit and Biz2X, said, “Biz2X is committed to driving transformative change in business lending. This acknowledgment on a global stage is a testament to our dedication to innovation and excellence. As an Indian firm, we take immense pride in reshaping our country’s financial landscape and equipping banks with cutting-edge technology to better serve businesses. Our advanced digital lending solutions empower financial institutions to adapt to evolving business needs, creating growth and economic resilience. This global recognition inspires us to continue delivering excellence and innovation in the fintech industry.”

In June 2022, Biz2X introduced Maadhyam, an AI/ML-backed middleware platform that bridges lenders and borrowers, accelerating financial inclusion for SMEs in India. The company remains dedicated to catalyzing positive change in India’s financial sector while expanding its global presence in digital lending. The company recently opened offices in UAE and KSA and moved into a new 44,000 sq. ft. office space in Noida. These offices will serve as Global Capability Centers (GCCs) for sales, support, and implementation teams, ensuring personalized attention and prompt response to the unique requirements of clients in each region.

HiLITE Realty’s UAE Leap: The New Office in Burj Khalifa Transcends Heights and Geographies

19th July 2024  Dubai, United Arab Emirates  HiLITE Realty, the leading luxury multi-development realtor in South India, is entering the lucrative real estate markets of the GCC, including the UAE, vowing to redefine the way residents “live, work and play” in these markets.

The company has set up a sprawling strategic and operational center on the entire 112th floor in the magnificent Burj Khalifa, Dubai, signaling its mission to make a strong impact in the prestigious UAE market and to kick off its global diversification plans.

“We are not just building spaces, we are creating communities, fostering growth, and inspiring a brighter future for generations to come. The office in the iconic Burj Khalifa symbolizes our unrelenting passion for architectural excellence, product innovation in construction and real estate, and our dedication to redefining the luxury living for discerning international clients,” said Mr P. Sulaiman, Chairman of the HiLITE Group.

“We are known for our advanced, almost futuristic designs in premium and luxury residential and commercial properties. This move will serve as a perfect launchpad for our global aspirations, fostering collaboration and innovation as we embark on exciting new projects worldwide,” he added.

Known as the “Makers of Tomorrow” – HiLITE has meticulously carved South Indian luxury realty over the last 28 years by turning Tomorrow’s Dreams into Today’s Reality. With innovative thinking, cutting-edge designs, exceptional operational capabilities, timely project delivery, and value-added offerings across residential, commercial, and retail sectors, HiLITE consistently redefines the realm of real estate.

The Henley Private Wealth Migration Report 2024 estimates that the UAE will attract around 6,700 millionaires this year, drawn by its stable political environment, advanced infrastructure, ease of doing business, diverse investment opportunities and commitment to ESG initiatives, making it an attractive destination of choice.

HiLITE’s mega expansion into the UAE residential and commercial markets, aligns with the high growth observed in these sectors. The UAE residential real estate market is estimated to grow by approximately 9% by 2030. This growth is driven by a shift in market dynamics, including a rising demand for spacious homes with outdoor areas, influenced by international lifestyle trends and the increasing prevalence of remote work and online learning. Some of the strategic government initiatives – such as the expansion of the 10-year Golden Visa program and the introduction of residency permits for retirees and remote workers – have not only helped these market shifts but also boosted investor confidence and residential demand.

Highlighting their commitment to excellence, HiLITE Group introduces, Olympus, a stellar residential project in Calicut, Kerala. Following the rapid sell-out of its initial phase, which included 526 spacious apartments ranging from 919 sq. ft. to 3150 sq.ft. HiLITE Olympus is now moving forward with its second phase. This expansion underscores HiLITE’s dedication to providing exceptional residential experiences characterized by spacious living spaces, contemporary amenities, and community-centric planning. Situated within the esteemed HiLITE City integrated township, HiLITE Olympus epitomizes luxury living with its distinctive architectural design and commitment to enhancing residents’ quality of life through thoughtful planning and modern comforts. With a focus on entertainment and leisure, Olympus features an impressive 40,000 sq. ft. terrace dedicated to recreation.

HiLITE believes that the UAE markets are ripe for its futuristic realty designs, emphasizing sustainable and smart homes along with commercial spaces that effectively incorporate environmentally friendly, energy-efficient, and optimal space utilization ideas. The company has in-built capabilities to introduce modern biophilic concepts, green building technologies, and smart operational systems, that suit both emerging customer needs and greater compliance with government regulations.

Ecom Express Named Among India’s Best Workplaces in Transportation & Logistics by Great Place to Work®

19th July 2024  Gurugram, Haryana, India  Ecom Express Limited, a technology-driven end-to-end logistics solutions provider, announced that it has been recognized amongst the best in the Transportation & Logistics industry by the Great Place to Work® Institute. This is also the third consecutive year that the company has been certified as a Great Place to Work which highlights the dedication of the employees who, by upholding the company’s values of teamwork, respect, fairness, and collaborative decision-making, make Ecom Express a great place to work every day.

This recognition reflects the company’s exceptional work culture, prioritizing employee well-being, safety, and continuous learning while fostering engagement, pride, and a sense of ownership within the organization.

Over a decade, Ecom Express has meticulously built a diverse and inclusive, talent-focused culture. The company fosters an environment of trust and respect, where employees feel valued and empowered to contribute. Ecom Express prioritizes employee feedback and actively seeks ways to enhance their experiences, ultimately enabling them to achieve both personal and professional goals.

Sanwali Sood, Vice President – HR, Ecom Express, expressed her delight, “This accolade is the result of a rigorous assessment conducted by the Great Place to Work® Institute, which reflects consistently positive experiences across our workforce. The accreditation underscores our commitment to fostering a culture that provides an exceptional employee experience while fulfilling Ecom Express’ mission to be the leading logistics solutions provider for the e-commerce industry. All our policies, procedures, and daily working environment support the development and retention of an inclusive and diverse workforce at all levels.”

Electric One to Unveil E1A Series EM005 Pro: A Stellar Product with Fastest Charging Facility(90 MIN) for the First Time in India

19th July 2024  New Delhi, Delhi, India Electric One, India’s largest EV Super Stores chain, and Electric two-wheeler manufacturer, is set to launch its brand new range of E1A Series EM005 Pro, a robust and roadworthy scooter poised to be a game-changer for consumers. This cutting-edge vehicle, which fully charges within 90 minutes, is set to revolutionize the industry. The E1A Series will be available for customers starting September 2024 at an introductory price of Rs. 99,000 (ex-showroom). Initially, the new range will be launched in India, Sri Lanka, and Nepal, with plans to expand to other markets. This announcement was made by Mr. Amit Das, Founder & CEO of Electric One.

The E1A Series EM005 Pro is specifically designed to meet the needs of modern-day commuters seeking a flawless riding experience. These scooters are equipped with a powerful motor (3000-watt peak power) that offers impressive acceleration, allowing riders to reach their destinations swiftly along with a 12-inch Tyre size for a better experience on Indian roads. The series boasts a top speed of (65 kmph) and a maximum range of (120 Km on a single charge* (t&c)). Available in vibrant colors like Military Green, Midnight Blue, Charcoal Grey, Bernina Grey, and others, these scooters are sure to turn heads on the road.

Electric One to Unveil E1A Series EM005 Pro in September ’24: A Stellar Product with Fastest Charging Facility(90 MIN) for the First Time in India

Speaking about the launch of the E1A Series EM005 Pro, Mr. Amit Das remarked, “Since our inception, we have focused on designing high-performance, smart, contemporary, and stylish products that ensure a smooth ride for our commuters. Our products’ unmatched performance has earned us recognition as a trusted company with a vast reach. Currently, EMOO5 series have over 100000 happy customers across 20 countries. This new series will be unique due to its 90-minute fast-charging capability, significantly saving commuters’ time. The modern aesthetics in terms of style and looks are also a highlight. We plan to launch in September to capitalize on the festive season.”

We are excited to launch EMOO5 Pro in Sri Lanka, mentioned Legendary Sri Lankan Cricketer and captain of the 1996 World Cup winning team “Mr. Arjuna Ranatunga”. The series will be an instant hit in Sri Lanka due to its bold and sharp looks, high speed, and fast charging. We are aiming deployment across various sectors like health care and tourism as well to boost electric mobility in Sri Lanka. Mr. Arjuna Ranatunga is the JV Partner of Electric One Lanka and plans to expand with some great plans for clean mobility adoption.

Mr..Bale Takhel, Strategic Advisor-Electric One mentioned that it will revolutionize the mobility across various countries we are aiming to expand and will be a boost for clean mobility.

“The fast charging battery comprises of advanced cells and superior BMS along with world-class wiring harness to ensure extra safety and performance”

Experts Call for Increase in Pace of Energy Transition at Energy Partnership Forum 2.0 by BRICS Chamber of Commerce and Industry

19th July 2024  New Delhi, Delhi, India  The BRICS Chamber of Commerce and Industry (BRICS CCI) – Energy Vertical convened the highly anticipated Energy Partnership Forum 2.0, a significant event dedicated to fostering international collaboration and innovation in the energy sector. The forum, attended by esteemed diplomats, industry leaders, and government officials, highlighted the pivotal role of energy cooperation among BRICS nations and their allies.

Diplomatic representatives from BRICS+ nations also participated, offering valuable insights. Mr. Roman Babushkin, Charge d’Affaires, Embassy of Russia in India, Mr. GAO Hongshan, Minister Counsellor, Embassy of China, New Delhi, and H.E. Alberto A. Guani, Ambassador of Uruguay, New Delhi, each delivered compelling speeches on international energy cooperation. The forum extended felicitations to official representatives from BRICS+ embassies and guests of honor, including, Ms. Sofia Salas Monge, CDA, Embassy of the Republic of Costa Rica, and Mr. Said Hijri, Economic Counselor, Embassy of Morocco in India, among others.

According to Shri Ram Nath Thakur, Hon’ble Minister of State, Ministry of Agriculture and Farmers Welfare Government of India, “With the aim of tripling the renewable energy by 2030, the government has introduced a new scheme of providing INR 75 billion to provide subsidies in installation of solar panels. To provide 300 units of free electricity every month to light up one crore households, it also introduced the scheme called Rooftop Solar Yojana or the PM Surya Ghar Muft Bijli Yojana.”

Dr. Rana Gurmit Singh Sodhi, Special Invitee National Executive, BJP, and Ex-Cabinet Minister, Punjab, delivered the Guest of Honor address, emphasizing the critical role of energy security in national development. “Energy is the backbone of economic growth and sustainability, and forums like these are essential for shaping future energy policies. To enable transition in hard-to-abate sectors, open trade needs to be encouraged so that zero and low-carbon hydrogen is used more. We also need to increase the pace of the energy transition and provide low-cost financing to fulfill net zero emissions target by 2070,” Sodhi added.

Rajesh Verma, Hon’ble Member of Parliament, Lok Sabha shared his insights on the strategic importance of energy partnerships and added, “The collaboration between BRICS nations is vital for achieving energy security and sustainability. This forum provides the perfect platform for discussing innovative solutions and fostering mutual growth.”

Ruhail Ranjan, President – Energy Vertical and Treasurer, BRICS CCI, delivered the welcoming remarks, shedding light on the forum’s objectives. “As we convene for the second time, it is essential to recognize that the journey toward sustainability is not solely about grand initiatives and large-scale projects. While these are undoubtedly important, the cause of sustainability also hinges on the small, everyday efforts made by every one of us. Our goal is to create a platform where experts can share insights, strategies, and innovations to drive the energy transition forward,” remarked Ranjan.

Sameep Shastri, Vice Chairman, of BRICS CCI, commenced the forum with a warm welcome note, emphasizing the importance of unified efforts in addressing global energy challenges. “This forum represents a critical step towards building sustainable energy futures through collaborative partnership. At BRICS CCI, we aim to promote responsible business practices that should go hand in hand with growing trade relations. By advocating for ethical standards and sustainable practices, we ensure that economic growth does not come at the expense of environmental degradation or social inequality,” said Shastri.

Dr. BBL Madhukar, Director General of BRICS CCI, provided a special address, highlighting the Chamber’s ongoing initiatives in the energy sector. “Today’s discussions are not merely academic exercises; they are the building blocks of our future energy strategies. We must approach these dialogues with open minds and a willingness to innovate. Our commitment to promoting energy collaboration within BRICS is unwavering, and this forum is a testament to our dedication,” Dr. Madhukar said.

Keynote addresses were delivered by distinguished speakers including Sh. R P Gupta, IAS (Retd.), CMD, SECI, Rajat Gupta, Executive Director, NHPC, and Mr. PM Nanda, Executive Vice President, Engineering & Projects, Greenko, who discussed various facets of energy innovation and policy.

The forum also featured insightful panel discussions on topics such as Biofuel Policy, Green Hydrogen Fuel, and Renewable Energy & Energy Storage, which included panelists such as Mr. A K Saxena, Senior Director, Electricity & Renewables Division, TERI, Mr. Pulkit Agarwal, Head of India Content (Cross Commodities Expert), S&P Global Commodity Insights, Mr. Naveen Ahlawat, Head-Green Hydrogen, Gasification and CCSU, Jindal Steel & Power Limited, Mr. Anish Mandal, Partner – Sustainability and Climate, Centre of Excellence, among others.

The event concluded with the felicitation of industry leaders, including Shri Manoj Sardana, Chief Executive Officer, TUSCO, followed by valedictory remarks from Mr. Surya Jeedigunta, Convener, BRICS CCI Energy Vertical, and a vote of thanks by Ms. Ankita Sachdev, Joint Director, BRICS CCI.

The BRICS CCI Energy Partnership Forum 2.0 underscored the commitment of BRICS nations to collaborate on sustainable energy solutions, driving innovation and fostering economic growth.

Music Boutique Celebrates Success with Multiple Awards in 2024

19th July 2024  Mumbai, Maharashtra, India  This year has proven to be exceptionally rewarding for Shameer Tandon’s Music Boutique, as the creative powerhouse continues to garner accolades for its innovative music compositions and videos. Following the success of their collaboration with ITC Savlon on the ‘Haath Dhona Cool Hai’ campaign featuring Emiway Bantai and The Dharavi Dream Project, Shameer Tandon’s Music Boutique proudly announces yet another prestigious award: the Gold award at the Economic Times Shark Awards for the Mahindra Rise Season of Festivals Anthem.

The project presented a unique challenge, aiming to encapsulate the essence of multiple festivals under the Mahindra Rise umbrella into a cohesive musical narrative. Overcoming this complex task in record time, Music Boutique showcased their versatility by seamlessly blending various musical genres, from blues and sufi to rock, into a captivating two-minute composition with felicitous lyrics ‘sur jab just sab jud have’.

“We are immensely grateful to the visionary team at Mahindra for entrusting us with such a creatively ambitious project,” said Shameer Tandon, Founder, Music Boutique. “Their faith in our ability to deliver under tight deadlines is a testament to our team’s dedication and expertise.”

The anthem features contributions from renowned artists including the esteemed Rekha Bhardwaj, whose vocal prowess added depth and emotion to the composition. The music video, which accompanies the anthem, has been widely acclaimed for its artistic merit and ability to visually interpret the diverse cultural tapestry of Mahindra’s festival celebrations.

The anthem celebrates festivals such as the Mahindra Independence Rock Festival, Mahindra Blues Festival, Mahindra Kabira Festival, Mahindra Percussion Festival, Mahindra Roots Festival, Mahindra Sanatkada Festival, and Mahindra Excellence in Theatre Awards Festival. Each of these festivals embodies a unique cultural and musical journey, expertly woven together in the anthem’s composition.

Indian Healthy Snacking Summit by Farmley: A Step Closer to a Healthier India

19th July 2024  New Delhi, India  The Indian Healthy Snacking Summit 2024 presented by wholesome snacking brand Farmley, brought together a diverse array of influencers, investors, startup Founders and industry experts to discuss the future of healthy snacking in India. The event, held on July 06 in the national capital, shed light on the key trends driving and reshaping the snacking landscape.

In addition to engaging in panel discussions driven by industry leaders, Farmley launched its one-of-a-kind Healthy Snacking Report 2024, offering valuable insights into India’s snacking market. The report mapped the ever-evolving trends in snacking, changing tastes and preferences, among other key trends. Farmley’s mission to help India take a step towards a healthier tomorrow is at the heart of this report. By bringing the crunchiest facts and insights to the forefront, the brand aims to inspire healthier snacking habits and foster a greater understanding of the snacking industry.

The event, led by Farmley founders Akash Sharma and Abhishek Agarwal, saw in attendance Shri V K Vidyarthi, General Manager, Agricultural and Processed Food Products Export Development Authority (APEDA), Ministry of Commerce & Industry; Phani Kishan Addepalli, Co-founder of Swiggy; Celebrated Influencer Revant Himatsingka aka Food Pharmer and Arjun Vaidya, Co-Founder, V3 Ventures, along with other industry leaders.

Akash Sharma, Co-founder of Farmley, stated, “It fills us with immense pride and gratitude to reflect on our incredible journey of over seven years, which we recently celebrated by organizing a landmark event, the Healthy Snacking Summit, a testament to our commitment to contributing towards a healthier and better India. This summit was not just a celebration of our achievements but a platform to share our vision and mark our contribution to the future of healthy snacking.”

Revant Himatsingka aka Food Pharmer, who is leading the revolution towards a healthier India, added, “There are not enough alternatives in the market, but reading labels is the first step towards making healthier choices. Reading labels and being aware will create more demand for healthier brands. In the next five years, there will be more healthy food brands in the market and even established brands will come up with healthier, premium products.”

Phani Kishan Addepalli, Co-founder of Swiggy, commented, “The trend of healthy eating is accelerating, driven by a heightened consumer awareness towards health. With Swiggy Instamart, we’re seeing an uptick in demand for sugar alternatives, protein-enriched foods, and products free from white flour, palm oil, and preservatives. This movement began with snacks, a category where guilt often prompts healthier choices, and we expect it to broaden beyond just snacking. Our platform is adapting to these new preferences, supporting major FMCG companies in transitioning to this new age.”

Hariharan Premkumar, Managing Director & Head of India at DSG Consumer Partners, shared, “We believe that low sugar and protein fortification are two themes that will become really popular. The Indian palate is widening, and we have a great opportunity to create new healthy snacking categories.”

The summit featured insightful panel discussions, which delved into strategies for market penetration, distribution challenges and cultivating healthier eating habits among the youth. The first, conducted on the topic “Unlocking Market Access for Healthy Snacking Brands”, explored strategies for emerging health-conscious snack companies to penetrate the Indian market.

The summit’s second-panel discussion, “Nurturing the Next Generation of Healthy Snacking”, brought together prominent investors and industry leaders to explore strategies for supporting start-ups in the healthy food sector. The experts on the panel shared insights on identifying promising brands, and navigating the challenges of scaling and fostering innovation in the health-conscious snacking market.

Adding to the conversation, Arjun Vaidya, Co-founder, V3 Ventures, said, “Roughly 50% of household income is spent on food. We are price-sensitive when it comes to food, so pricing is an important driver to consumption. While we talk about health, we need to make healthy foods and beverages more accessible.”

The summit saw the participation of other industry leaders as well – Gautam Raheja, Chief Business Officer at Eshopbox; Nikhil Abrol, Merchandising Head at More Retail; Mayank Rastogi, Director of Category at Blinkit; and Pankaj Yadav, Manager – Category Management at Amazon; being a few of them.

The summit also facilitated opportunities among industry stakeholders for a candid discussion, allowing attendees to forge new connections and explore potential collaborations. Having created a unique space for cross-sector dialogue and collaboration, the inaugural edition of the Indian Healthy Snacking Summit 2024 has given shape and a strong impetus to the discourse around the future of healthy snacking in India.

Farhan and Shibani Akhtar Collaborate with Nu Republic: A Behind-the-Scenes Look at the Partnership

19th July 2024  Mumbai, Maharashtra, India  Nu Republic, the trailblazing Indian lifestyle technology brand renowned for its disruptive “wear-tech” products, has dropped its exclusive behind-the-scenes video of its partnership with the dynamic duo, Farhan Akhtar and Shibani Akhtar.

Behind the scenes look of Nu Republic’s collaboration with Farhan Akhtar and Shibani Akhtar, revolutionizing wear tech products that not only sound incredible but also look effortlessly stylish

Nu Republic is on a mission to challenge the monochromatic world of wear-tech, challenge the status quo and establish wear-tech as a fashion accessory, a form of self-expression.

Behind the scenes look of Nu Republic’s collaboration with Farhan Akhtar and Shibani Akhtar, revolutionizing wear tech products that not only sound incredible but also look effortlessly stylish

Ujjwal Sarin, Founder, Nu Republic, expressed his excitement, stating, “Farhan Akhtar and Shibani Akhtar embody the ethos of Nu Republic through their multifaceted accomplishments. I’m excited that Nu Republic is raising the bar, with our collaboration with Farhan Akhtar & Shibani Akhtar. We’re not just dropping cool wear tech products; we’re establishing the #nucodeofcool.”

A Perfect Synergy: Speaking at the launch of the campaign, Farhan Akhtar said “I’m excited to partner with Nu Republic on its mission to firmly plant its flag at the intersection of music, style & technology. These wear-tech products are born to be stylish and Nu Republic’s refreshing approach to this industry is inspiring. Look forward as we establish the #nucodeofcool!”

Innovation and Style: “As the face of Nu Republic, I am immensely proud to be a part of a brand that’s disrupting the fashion wear-tech landscape. Nu Republic’s wear-tech products are bold, dominant, and awe-inspiring, embodying a trailblazing spirit that empowers self-expression” added Shibani Akhtar.

Shared Values and Vision: The collaboration is built on shared values of creativity, quality, and forward-thinking. Both Farhan and Shibani have always championed projects that push the envelope and bring fresh perspectives. With Nu Republic, they aim to inspire and empower individuals to embrace the future of fashion and technology.

Nu Republic has been leading the way in delivering cutting-edge designs tailored for Gen Z consumers. From its award-winning Transform X® earbuds to the recently launched Cyberstud® India’s first earbuds in the form of a fidget spinner Republic continues to create head-turning products for its fans.

Behind the Scenes: The decision to join hands with the Nu Republic was rooted in a shared passion for music, fashion and disruption. Farhan and Shibani were impressed by Nu Republic’s vision of making high-tech affordable and high-style attainable.

Looking Ahead: As Farhan Akhtar and Shibani Akhtar dazzle the screen in this latest TVC with their undeniable charm, their final call out in the video ‘You Have to Have to Have Them’ infuses the scene with a dynamic energy, illuminating the irresistible appeal of Nu Republic’s cool wear-tech products.

This partnership promises to bring exciting new developments in the wear tech industry. Farhan and Shibani Akhtar, alongside Nu Republic, are poised to introduce a range of products that will redefine the way technology is integrated into daily life. Stay tuned for more updates on this groundbreaking collaboration.

Plum Launches Perks: Onboards 50+ Curated Healthcare and Wellness Benefits Brands on the Platform

19th July 2024  Bangalore, Karnataka, India  Plum, India’s leading insurance platform has today launched Plum Perks – a comprehensive and curated suite of healthcare and wellness benefits for employees. Comprising more than 50 health and wellness brands, these benefits can be availed through discounts on the Plum app.

Brands that have been on-boarded onto Plum Perks include – The Whole Truth, Good Bug, Cosmix, Nua Health, Pee Safe, Cloudnine, Supertails, Heads up for Tails, The Sleep Company, Toothsi, HealthifyMe, PharmaEasy, Orange Health, Khayaal, Clove Dental, Lenskart, Tata 1mg and more.

Users also gain access to exclusive discounts and free subscriptions from top brands. These offerings are highly curated, with each product and service meticulously tested before being made available to Plum’s users. This launch embodies Plum’s commitment to delivering exceptional and personalized healthcare solutions, ensuring quality and comprehensive care for all.

“Plum Perks is a combination of what customers want and savings amounting to Rs. 30,000 (annually at an average for a user) in terms of discounts that they can avail. The benefits have been highly curated based on our own behavioral research and consumer consumption patterns. Plum has hence narrowed down our offerings into 5 categories: Food and nutrition, self-care, health, fitness

“At Hyugalife, we are thrilled to partner with Plum to create the best, and a highly curated healthcare ecosystem for the new health-conscious generation. This collaboration reflects our commitment to delivering exceptional and personalized health supplement offerings that cater to the unique needs of Plum’s customers. Together, we aim to positively impact the healthcare experience, ensuring accessibility, quality, and comprehensive care for all,” said Neehar Modi, Cofounder, of Hyugalife.

“At Plum, we are excited to announce the enhancement of our health and wellness suite with Plum perks, providing a comprehensive and curated healthcare experience for our users. With access to the best doctors, thorough assessments, and invaluable information through curated content and expert-led webinars, Plum is dedicated to supporting our users’ health and wellness journey,” said Jayanth Ganapathy – VP of Healthcare at Plum.

Plum Telehealth has now logged 59,100 consultations over the past year, with over 16,000 health assessments taken up since launch in January ‘24.