Category Archives: Business

Red Bull Racing installs Record Breaking 46m Philips LED wall inside MK7 HQ

PPDS drives new experiential energy into Oracle Red Bull Racing’s MK-7 events venue with a record-breaking 46.25m Philips Public LED wall

Where cutting-edge technology and exceptional entertainment converge: PPDS and Oracle Red Bull Racing team up together with Vogel’s and Ruitech Solutions to create one of the world’s most unique, deeply immersive, experiential event locations, with MK-7 now home to Europe’s largest* indoor dvLED wall.

Amsterdam, 11 September 2024: PPDS, the exclusive global provider of Philips Professional Displays, is delighted to announce the latest evolution of its partnership with Oracle Red Bull Racing, with the installation of a record-breaking* 46.25m wide Philips dvLED wall inside the reigning Formula 1™ giants’ newly updated MK-7 headquarters in Milton Keynes, UK.

Creating one of Europe’s most unique and immersive experiential event spaces, the vibrant 1,004m2 MK-7 venue – located within the Red Bull Racing Technology Campus – has been welcoming and entertaining visitors from around the world since 2018, providing a once-in-a-lifetime, F1-infused event setting for businesses and individuals. With priceless Oracle Red Bull Racing memorabilia, artefacts, and championship-winning cars at every turn, MK-7 is a venue like no other.

Mirroring PPDS’ desire to always lead from the front and backed by a fearless and relentless approach to innovation both on and off the track, Oracle Red Bull Racing wanted a fresh look and feel for the MK-7 event space, with the existing audiovisual setup deemed outdated, too static, and no longer reflective of its brand values and the fast-paced world of F1 racing.

Setting the pace
Seeking a more dynamic, versatile, and immersive way to host its wide and varied range of events, Oracle Red Bull Racing once again turned to trusted partner PPDS to transform the MK-7 experience. Bringing a trusted team into the mix, a spectacular, custom-designed horseshoe-shaped Philips dvLED wall was conceived.

Measuring a colossal 46.25m x 2.75m, the Philips Public dvLED wall –understood to be the largest dvLED wall installed in an indoor events space in Europe – was carefully constructed to provide an incredible centrepiece to the main auditorium, and a perfect backdrop to the growing horseshoe of F1 cars on display. This priceless collection of F1 cars ranges from 2005 – the Team’s F1 debut – through to and including those driven by reigning and three-time World Drivers’ Champion (2021, 2022, 2023), Max Verstappen.

Formula for success
PPDS – an official Oracle Red Bull Racing team supplier since 2022 and exclusive digital display supplier since 2023 – teamed up with Netherlands-based AV integration specialist, Ruitech Solutions for this transformative project.

With no visible windows or natural light inside the main MK-7 event space, the Philips Public LED 7000 Series was the standout choice for Oracle Red Bull Racing, with high refresh rates, colour and brightness quality, together with a 2.4mm pixel pitch, delivering a total screen resolution of 19240 x 1144 for picture perfect performance and viewing experiences.

Equally, befitting this premium event venue, Philips LED displays feature built-in cabling to keep wires tidy, with display cabinets daisy chained for both power and data, minimising clutter for the tidiest presentation. The Philips Public LED 7000 Series’ low power consumption also adhered to both PPDS’ and the Team’s sustainability commitments, while Active Health Monitoring makes maintenance and parts replacement predictable, fast, and efficient.

Jump starting a new era
The project was completed in just 23 days, beginning with the erection of a dedicated freestanding mounting system supplied and supported by AV mounting specialist, Vogel’s. This was quickly followed by the installation of 484x 41BDL7224L and 33x 31BDL7224L LED panels. Content is brought together with a Novastar H9 LED Controller and a CMS system for easy management of content.

To celebrate this new era for MK-7, the new Philips LED wall was officially unveiled during a special PPDS ‘Advancing dvLED’ grand unveiling event on 10 September, with Christian Horner, Team Principal and CEO at Oracle Red Bull Racing, among the guest speakers.

Doing it differently
Nick Kenton, Director of Hospitality and Events at Oracle Red Bull Racing, commented: “Since Oracle Red Bull Racing’s F1 debut in 2005, its mission has been encapsulated in one simple phrase – to win and do it differently. We don’t see barriers, we see only challenges to overcome, a mentality that helps us to achieve our targets and goals in everything we do, on and away from the racetrack.

“The MK-7 event space is home to a number of winning race cars and the space needed to adapt to allow flexibility for growth and change, as well as a fresh look and feel, with cutting-edge technologies to match. Working with PPDS, our visions for this stunning venue have been fulfilled, with the new Philips LED wall able to deliver the cutting-edge technology and performance befitting of our brand with the capabilities we craved.”

Wim Arts, Video Wall Specialist at Vogel’s, commented: “We were delighted to be selected by PPDS and to be a part of this incredible project at MK-7. Like any successful F1 team, for Oracle Red Bull Racing this project required meticulous planning, knowledge, and teamwork, leaving no stone unturned to achieve the desired outcome. The process from start to finish was seamless, and we couldn’t be prouder of the results achieved within this remarkably renovated event space.”

Driven by partnership
Tim de Ruiter, Business Development Director at PPDS, commented: “Working with Oracle Red Bull Racing is far from a traditional supply deal – it’s a relationship ‘driven by partnership’, with our teams collaborating and innovating together to move forward and achieve our aligned goals and ambitions. For Oracle Red Bull Racing, being second best is simply not an option, and that includes the capabilities and experiences available inside MK-7.

“Believed to be the largest of its kind, with this spectacular Philips LED wall, MK-7 has reaffirmed itself as one of the most unique and technologically advanced event spaces in Europe, if not the world. We are incredibly pleased with the impact the Philips Public LED 7000 Series has had on this amazing location. The immense direct view LED display extending around the entire horseshoe of cars delivers an instant wow factor.

“Working with the teams at Oracle Red Bull Racing, as well as our trusted partners in Vogel’s, and Ruitech Solutions, this project has been a resounding success with a sensational result.”

This latest collaboration between PPDS and Oracle Red Bull Racing follows the recent upgrade of the team’s MK-7 marketing team offices in the same building, which included 13 ‘game changing’ digital signage and interactive displays. PPDS also continues to exclusively supply a range advanced Philips Professional Displays, used to elevate the VIP hospitality experience for guests in the Paddock Club™ during F1 race weekends.

Aprecomm Expands its Broadband Device Ecosystem and Targets New Markets Through a Strategic Partnership with Netlink

The new strategic partnership widens the footprint for Aprecomm’s customer experience suite enabling Netlink to offer its service provider customers out-of-the-box access to AI-powered cloud-driven services including whole home managed WiFi and more.

Bengaluru, September 11, 2024:

Aprecomm (www.aprecomm.ai), the intuitive network and customer experience platform provider, announced today that it has entered into a strategic partnership with Netlink (www.netlinkict.com), one of the largest manufacturers of broadband customer premises equipment (CPE) and a key supplier to the Asian and African markets.

The partnership agreement includes the integration of Aprecomm’s software across Netlink’s range of broadband CPE devices, including Wi-Fi 7 gateways, routers, and extenders. Netlink will also re-sell Aprecomm’s customer experience applications to its service provider customers to create better online experiences for homes and businesses. In addition to serving both companies’ home market, India, the partnership will target business development in Africa, a developing market that is particularly suited to Aprecomm’s cost-effective and cloud-based model.

“We’re excited to partner with Netlink and immediately widen the geographic availability of our customer experience products,” said Pramod Gummaraj, Founder & CEO of Aprecomm. “Both of our solutions have been home-grown in India, a market that is attuned to a high-tech and cost-effective approach. This blend is perfectly suited for emerging markets, such as Africa, where improving the digital infrastructure and customer experience is a high priority for many government organisations.”

The partnership adds immediate value to Netlink’s offering enabling it to capitalize on the growing trend of service providers putting customer experience right at the top of their agendas. Netlink’s CPE devices will offer out-of-the-box access to Aprecomm’s cloud services reducing deployment friction and speeding up time to market.

“Consumers demand the best possible online experience wherever they are in the world,” said Saiko Thomas, CEO of Netlink. “This means that service providers can no longer see customer experience as an optional extra. It is a given. In taking this important step we’ve immediately enhanced our hardware offering by partnering with a company that has demonstrated continued innovation and leadership in the space and amassed over 45 service provider customers in a very short space of time.”

Serving both residential and business subscribers, Aprecomm’s CX suite helps broadband service providers transform their approaches to connectivity, ensuring that consumers can enjoy online experiences without wasting time managing their WiFi networks. By using sophisticated artificial intelligence—including a unique quality of experience algorithm—Aprecomm is paving the way to intuitive zero-touch networks by taking a self-optimizing and self-healing approach to managed WiFi, tuning the network to the unique needs of each user and the application they are using.

On the back end, Aprecomm’s advanced analytics and automated support tools provide access to real-time data enabling service providers to monitor end-to-end network performance—on both the access and customer premises sides of the network—to predict and resolve problems before they reach the subscriber. Its CX suite is field-proven to increase subscriber satisfaction and reduce operational costs—service providers have seen multiple improvements across 100% of their networks such as a 62% reduction in truck rolls, a 35% improvement in first-call resolutions and a 30% reduction in call resolution times.

Motovolt Inaugurates New Store In New Town

Kolkata, 11th September 2024: Motovolt Mobility Pvt Ltd, one of the leading electric mobility solution providers, inaugurated the new Motovolt Exclusive Store, in New Town. The store was inaugurated by Mr. Ajit Kumar Maity, Chairman, Association of Microfinance Institutions (AMFI WB), in the presence of Mr.Asit Kumar Mitra, CEO, Association of Microfinance Institutions (AMFI WB), and Mr. Tushar Choudhary, Founder & CEO of Motovolt. The new store marks another significant step in Motovolt’ s mission to make eco-friendly, affordable and reliable electric mobility accessible to all.

Located on the Ground Floor of HP Ghosh Bhawan, Rajarhat, this exclusive store will showcase Motovolt’ s wide range of cutting-edge electric scooters and electric cycles designed for commuters seeking greener transport solutions. Customers can explore and experience Motovolt’ s product line, including the highly popular M7,HUM, URBN and KIVO models.

Motovolt’ s products are a solution serving the community for creation of jobs, sustain, self-help groups, empower women, and become a part of the local culture, contributing to the local economy and engaging with the community in meaningful ways.

Motovolt’s e-mobility products, especially the URBN and HUM, does not require any license or registration, and can help such people who are at the bottom of the pyramid to smoother their lives through easing the mobility challenges while attending to requirements of their livelihoods. Using these vehicles not only enhances the productivity, multiplying their income generation levels, but also saves lot of their hard-earned money through the multiple use cases being offered by these vehicles.

Motovolt deeply appreciates the incessant support from AMFI and the impact, it has been creating directly or indirectly through mobilization of financial resources towards the groups of people who are disadvantaged or marginalized due to factors such as lack of opportunities, unemployment and therefore are deprived of the necessities in their lives.

“Our new store is a testament to our commitment to making sustainable, electric mobility accessible to all. At Motovolt, we are dedicated to creating products that meet the evolving needs of our customers, while also addressing the pressing need for environmentally friendly transportation options. The store will act as a hub for potential buyers, enabling them to experience first-hand our smart, affordable, and eco-friendly mobility solutions. “With the growing demand for electric vehicles, we are committed to contributing to a cleaner and more sustainable future”, said Mr. Tushar Choudhary, Founder & CEO of Motovolt Mobility Pvt Ltd.

The potential of our EV solution by Motovolt can be leveraged not only by the 1 crore customer base of microfinance eco system in West Bengal, but also by the huge army of sales field officers who work for these micro finance companies for disbursement and collection.

As a part of the new store launch, Motovolt created a special canopy outside the store, inviting customers and visitors to experience the revolutionary technology behind Motovolt’ s range of e-mobility solutions. Through test rides of the company’s innovative electric two-wheelers, participants were able to have a firsthand experience of the comfort, efficiency, and cutting-edge features of Motovolt’ s e-mobility products.

Celebrate Onam with LunchBox’s Special mini Sadhya

National 10.09.24: With the festive season just around the corner, LunchBox, the flagship brand of Rebel Foods – world’s largest internet restaurant company, has announced the launch of its Mini Onam Sadhya Meal, bringing the rich flavours of Kerala right to your home. Customers in Delhi NCR, Mumbai, Bangalore, and Chennai can have this special meal delivered right to their door from September 5 to September 15.

The Mini Onam Sadhya features a delicious array of traditional Kerala dishes, including parboiled rice, sambar, avial, thoran, and payasam, along with a pack of authentic Kerala banana chips. To elevate the Onam celebration, the meal comes with a foldable banana leaf mat, ensuring an extra touch of tradition.

Nishant Kedia, CMO & Business Head, Own & Licensed Brands, stated, “We’re delighted to bring the flavours of Onam to our customers with our Mini Sadhya. It is an authentic yet convenient way to celebrate Onam with a traditional feast delivered right to the doorsteps.”

Amway Invests Dollar4M in Four Research & Development Labs Across India

New Delhi, 10th September: Advancing its focus on strengthening scientific capabilities to provide cutting-edge, next-generation support in health and wellbeing, Amway, a global company, today formally introduced its four state-of-the-art Research & Development (R&D) labs across India with an investment of $4 million[1]. By harnessing advanced technology, contemporary science and thought leadership, these labs are poised to redefine industry standards by developing safe, effective, differentiated and high-quality health and wellbeing products with the aim to support people in India and around the world. India is the location of one of the four Amway R&D hubs, worldwide. This strategic move is in line with Amway’s efforts to cater to the evolving needs of consumers empowering millions to achieve optimal wellbeing and fostering a healthier future for all.

Amway’s four state-of-the-art R&D labs in Gurugram, Chennai, Bengaluru, and Dindigul collectively total 24,700 square feet, creating a powerhouse of scientific discovery and breakthrough product development.

Talking about the investment from Amway India’s business perspective and describing the benefits to India, Rajneesh Chopra, Managing Director, Amway India, said “There is a need for a transformative approach to nutrition and wellness in India, as the health landscape here faces significant challenges related to nutrition, lifestyle and gut health. This investment accelerates Amway India’s product development capabilities and positions Amway to better serve the unique and evolving needs of its consumers and businesses in India and around the world. India stands as one of our top priority markets globally and this investment underscores the confidence of Amway Global in the country’s expertise and potential to drive groundbreaking innovation in the health and wellbeing space.”

“For over a quarter-century, Amway India has earned the trust of people by helping them lead a healthy way of life. Our commitment to a healthier nation envisions empowering our distributors to help transform the lives of millions of Indians by prioritizing healthspan over lifespan. As we continue to drive innovation to offer need-based recommendations, we’ve found that the most crucial element in your health and wellbeing journey is a strong gut that is also linked to improved mental health and immunity. The R&D labs will further support driving scientifically backed initiatives like ‘Morning Nutrition’ – a holistic campaign to support a healthy lifestyle that helps individuals start their day with optimal nutrition to maintain a healthier lifestyle. We are poised to foster a healthier future for all in line with the Government of India’s vision. This strategic investment strengthens our confidence in achieving our goals while solidifying our position at the forefront of the health and wellbeing industry,” Mr. Chopra concluded.

Introducing the R&D labs in India, Dr Shyam Ramakrishnan, Director, Innovation and Science, India and Southeast Asia, Amway said, “In response to the rising awareness around health, wellbeing and nutrition worldwide, this investment in state-of-the-art R&D labs is well positioned to meet the evolving consumer needs across global markets. Importantly, it aligns with our global multi-year growth vision of consistently providing recommendations for overall wellbeing tailored to the evolving needs of various age groups. Having an innovation hub in India allows us to harness the incredible Indian talent pool and support the country’s ambition to be a meaningful and significant contributor to overall wellbeing. For more than six decades, we, at Amway, have always prioritized a science-led approach to product development, consistently innovating for our distributors and their customers. We’re leveraging top talent in India and around the globe to develop differentiated nutrition, food, and beauty products. These products are focused on India and Southeast Asia and possibly for other global markets. Aligned with our vision of helping people live better, healthier lives, I believe this move will raise the bar of innovation, keeping science and technology at the forefront, thus showcasing our commitment to make Amway future-ready through aspirational, trendsetting products and solutions.”

Amway is focused on delivering innovative, plant-forward formulations to meet modern nutrition, health and wellbeing needs around 4 key areas, namely – Healthy Weight, Healthy Beauty, Fitness and Healthy Ageing, emphasizing clean labels and sustainability. A team of expert researchers across various scientific disciplines will expedite the development of differentiated solutions. These contemporary R&D labs are equipped with advanced technology and instrumentation, botanical-driven innovation, the latest packaging technology, and more to ensure Amway’s benchmark quality and safety standards.

The investment in the R&D labs in India will cater to domestic and global requirements, further augmenting the company’s efforts around research, testing, and validation of innovative ideas, products, and technologies. These labs are equipped to develop product solutions in Foods, Oral solids, Beauty and Personal care segments with premium botanical ingredients for nutrition and skin applications.

VOX India unveils Fronto V Black: Revolutionary façade and ceiling panels redefining architectural aesthetics and durability

National, 06 September 2024 – VOX India, a leading interior and exterior building material company, is redefining spaces from floor to ceiling with the launch of its innovative new product, Fronto V Black panels. These panels offer an ingenious solution for façades and ceilings, combining robust features with stunning aesthetics.

As the global demand for sustainable and low-maintenance building materials continues to rise, Fronto V Black emerges as a game-changing solution. The product addresses the growing market need for versatile, durable, and aesthetically pleasing exterior finishes that can withstand diverse environmental conditions while reducing long-term maintenance costs.

Commenting on the launch, Mr. Varun Poddar (Founder at VOX India), stated, “Fronto V Black represents our commitment to innovation in the building materials sector. We’ve created a product that not only elevates the visual appeal of any structure but also offers unmatched durability and ease of installation. Fronto V Black is set to redefine how architects and builders approach façade and ceiling design; our panels not only enhance the visual appeal of any structure but also ensure long-lasting durability without the need for maintenance.”

Key features of Fronto V Black include:

Three-Dimensional Design: Unique profile shape and specially designed joints create an original, three-dimensional panel effect.
Weather-Resistant: Robust panels that withstand changing weather conditions without maintenance.
Authentic Wood Aesthetics: Perfect imitation of wood in both colour and structure, with dark joints for added depth and contrast.
Versatile Installation: Can be installed vertically or horizontally, including use as soffit.
Wide Colour Range: Available in various woodgrain colours to complement diverse facade designs.
Maintenance-Free: Highly resistant to mechanical damage and pests, completely waterproof, and requires no sealing or painting.
Easy Installation: Features the CLICK lock system for secure and rapid façade coverage.
Thermal Efficiency: Provides ideal covering for thermal insulation with proper ventilation.
Hurricane-Proof Lock: Enhances panel adhesion and eliminates wind-induced noise.
Self-Cleaning Structure: Minimizes dirt and dust accumulation for easy maintenance.