Category Archives: Business

Vishwa Samudra Group announces the Appointment of it new Group CFO Abhishek Jalan

Mumbai – 11th June 2024 – The Vishwa Samudra Group, one of India’s fastest-growing business conglomerates, with over 15 companies across industries of Infrastructure, Construction, Port Services, Commodity Trading, Manufacturing, and more, is pleased to announce the appointment of Mr. Abhishek Jalan as its Group Chief Financial Officer (CFO).

Mr. Jalan brings with him an impressive background and a wealth of experience in the field of Mergers & Acquisitions, Fund Raising, Corporate Restructuring and Investor Relations.

As a B. Tech & PGDBM having an experience of over 22 years, he has honed his expertise in the fields of Financial Modelling, Business Planning, Audit and Risk Controls, Financial Controls, Budgeting, Strategy, and MIS.

His illustrious career includes successful tenures at renowned organizations such as the Future Group, 7- 7-Eleven India, and Embee Vyapaar Pvt Ltd.

On this note, Executive Director – Vishwa Samudra Group, Mr. Shivdutt Das said, “We are thrilled to welcome Abhishek to our executive team. His deep understanding of the financial landscape and a strategic vision that aligns perfectly with our growth objectives. We are confident that his expertise will be instrumental in guiding the Vishwa Samudra Group through its next phase of development.”

With a proven track record of driving financial growth and implementing strategic initiatives, Mr. Jalan brings unparalleled expertise to our team. His visionary leadership and innovative approach will undoubtedly propel the group to new heights. He will be responsible for the Group’s Finances & Accounting, Estates, Regulatory & Statutory Compliances, Legal and Central Treasury.

Proposal for In-Film & Out-Film Branding Associations for Upcoming Blockbusters

Imagine a Superstar with your product in hand on a larger-than-life screen, being enthusiastically watched by Millions & Billions. Isn’t that amazing? Such associations can give brands immense visibility, positioning, brand status, and whatnot.

We can work out association opportunities for upcoming movies, web series & music videos produced by all major production houses.

Tentative Deliverables that you as a brand get for such co-branded associations:

• Official Partner with the film
• Brand logo presence in the opening slate
• Right to film imagery to create co-branded content (subject to brand non-conflict with talent). We could use this on Social media and collateral brandings at your outlets or any other POS
• Meet and Greet with the movie cast.
• Movie tickets or Autographed Merchandise (merchandise to be provided by brand) OR Autographed Film Posters
• Bytes from the lead actors of the film for a co-branded campaign
• Invite to the Movie Premier, if applicable.

Who are we?

Excellent Publicity is an award winning 12.5-year-young company in the Adtech space. We offer a significantly large service basket for a firm, with a portfolio that covers a spectrum of around 3,00,000+ media divided into 4 verticals – Offline, Digital, Sports & Gifting.

We are a young and vibrant team of 150, with zealousness and energy to achieve something extra-ordinary for the brands we associate with, working for our clients from 7 offices/locations across the globe.

What can we help with?

Brand Communication & Creative Strategy
Media Buying & Planning
Offline – Hoardings, Radio, TV, Print, Transit, Cinema & so on
Digital – Social Media, SEO, Influencer, OTT & In-App & so on
Sports – On Jersey, Off Jersey, Athlete Sponsorships, In-stadia & so on
Gifting – R & R programme, Merchandising, Festive gifting & so on
Ticketing & Travel Experience – Sports & Travel experience for all global events
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This Father’s Day Andal Gems & Jewels Presents the Ultimate Gifting Guide

As Father’s Day approaches, Andal Gems & Jewels is thrilled to unveil a curated selection of timeless classics, redefining men’s jewellery. Crafted for the modern gentleman, our collection features an array of exquisite pieces designed to elevate any ensemble.

Inspired by a desire to reintroduce jewellery styling for men, the collection embraces masculine and fun with a fusion of tradition and modernity offering easy and stylish pieces suitable for everyday wear as well as special occasions. The collection features rings, bracelets and link chains. Rooted in the classic Signet design dating back to ancient Egypt, Andal’s pieces pay homage to tradition while infusing a modern twist, making them perfect for the contemporary man.

From the distinguished allure of our Signet rings to the effortless Link-bracelets and Bead bracelets for a casual yet luxurious look, each piece is meticulously crafted from the finest metals including 18k yellow gold, rose gold, and white gold. Adorned with exquisite gemstones such as diamonds, black diamonds, champagne diamonds, black onyx, tiger eye quartz, malachite, agate chalcedony, and more, the collection exudes luxury and refinement.

Esshitha Guna, the founder of Andal Gems & Jewels, inherits her passion for jewellery from her father, Mr Gunashekar, who has dedicated himself to the same profession. Inspired by this legacy, Andal Gems & Jewels proudly unveils a timeless men’s jewellery collection just in time for Father’s Day.

Show your appreciation this Father’s Day with a timeless treasure from Andal Gems & Jewels that offers unique, meaningful gifts, effortlessly blending style with versatility.

Treat Your Dad to a Luxurious Getaway: Top Resorts for Father’s Day

Skip the traditional Father’s Day gift and treat your dad to an adventure based on his interests. It’s time to step into his shoes and give him the luxurious experience of a lifetime as a surprise. Celebrate your bond with tailored activities, making this Father’s Day one he’ll never forget. This year, take a new route for celebrating this day with your father in a new place.

Here are a few suggestions to save you time in choosing the location.

Club Mahindra Madikeri, Coorg

Coorg, nestled in the lush green Western Ghats of Karnataka, is an ideal destination to celebrate Father’s Day. The resort offers the perfect setting to explore the exotic Coorg region and create unforgettable memories with your dad. After a day of hiking and shopping, you can relax in the swimming pool or visit the Ayurvedic spa for a rejuvenating experience. The resort’s three restaurants offer a variety of local and regional cuisine, providing a unique culinary experience for you and your family. The property’s architectural brilliance and natural splendor create a serene atmosphere that is designed for your relaxation and pleasure. Overall, this resort is the perfect getaway for Father’s Day, offering a blend of adventure, relaxation, and luxury that will make your father feel truly special.

Karma Royal Haathi Mahal, Goa

Goa is always a perfect place that leaves you with memories to cherish forever. The resort blends an Indian and Goan atmosphere with modern Western amenities, providing a unique and luxurious experience. The central feature of the resort is a 3-tier pool with a sunken bar, surrounded by landscaped gardens, waterfalls, and a children’s pool. The health and fitness center features a sauna, steam room, and spa offering Ayurvedic treatments, while fitness enthusiasts will appreciate the gym. The resort also offers indoor and outdoor dining options, including Casa Lisboa Restaurant, Jamaica Inn English Pub, and the Terrace, which serves a variety of cuisines. Overall, this resort provides the perfect blend of relaxation, luxury, and adventure, making it the best choice for a Father’s Day celebration.

Club Mahindra Gangtok

Gangtok is the perfect destination for Father’s Day, with its breathtaking viewpoints that offer panoramic views of the city, surrounding hills, and snow-capped mountains of the Kanchenjunga range. A stay in this Himalayan paradise provides a blend of comfort, serenity, and modern amenities. The resort faces the legendary Chola Range and is surrounded by lush green valleys, offering amazing views of the majestic mountains from every room. Nature’s delights are everywhere, whether enjoyed by bicycle or on a nature walk. At the end of the day, relax with a pre-dinner cocktail at the Alpine Bar before dining at the Orchid Restaurant, which offers Indian, Oriental, and Continental dishes. Overall, Gangtok provides the perfect setting for a memorable Father’s Day celebration that your dad will cherish forever.

Sterling Corbett

With its mystic beauty, scenic landscapes, and interesting history, Corbett is the perfect destination for a wild and exotic getaway. Sterling TreeTop Corbett National Park is situated in the Himalayan foothills, amidst forested mountains, offering the most beautiful and relaxing stay without worrying about the scenic surroundings. This is the place to enjoy the enchanting wilderness of nature. Overall, Corbett offers a unique blend of natural beauty and historical significance, making it an ideal destination for a memorable Father’s Day celebration.

Virgio’s New E-tail Destination Ajiogram Welcomes the Brand

11th June 2024: Virgio, a circular fashion brand, announces its launch on AJIOGRAM, the latest venture of Reliance Retail’s fashion hub, AJIO. This collaboration aims to amplify Virgio’s mission of providing guilt-free shopping for environmentally-conscious fashion enthusiasts, reshaping the industry landscape with innovative and pro-planet product offerings.

Through this platform, Virgio will exhibit its design and engage with a wider audience, nurturing a culture of creativity and entrepreneurship within the Indian fashion ecosystem. Customers can now explore and shop the latest collections by Virgio on AJIOGRAM.

With a vision to minimize textile waste and advocate for conscientious consumption, Virgio stands as The Only Good Fashion Company. With a dedication to circularity at its core, Virgio presents a diverse array of chic and modern attire meticulously crafted from recycled materials, organic fibers, and repurposed fabrics. Every item in the Virgio collection embodies the brand’s steadfast devotion to pro-planet practices, seamlessly blending eco-consciousness with style and uncompromising quality.

“We are thrilled to partner with AJIOGRAM to bring Virgio’s collection to a wider audience,” said Amar Nagaraman, Co-founder at Virgio. “This collaboration represents a significant milestone for us, as we continue to expand our reach and connect with conscious fashion enthusiasts across the country. With AJIOGRAM, we aim to make our designs more accessible and convenient for our customers.”

Parle’s latest campaign for 20-20 cookies, gives everyone a ‘genuine’ reason to smile

Mumbai, 11th June 2024: Parle Products has launched its latest campaign for Parle 20-20 cookies. The brand’s past campaign thrilled us with a quirky set of situations that one has to smile through. This year, the brand has a three-film campaign that ups the ante on the same underlying theme. The cookie market in India has matured quite a bit. Parle 20-20 cookies have kept the mood light and are back to entertain us once again.

The earlier campaign had the main character smiling through the situation they are in. Whether it’s the air hostess putting on a plastic smile, or a bride going through the motions of greeting every relative with a forced smile. This campaign pushes the humor further by putting the protagonist in an unexpected situation where they really have to grin and bear it.

The campaign has been created and executed by the Mumbai team of Thought Blurb Communications.

In each film, there’s a seemingly ordinary situation that turns on its head and snaps the viewer around. The last scene is nothing that the audience expects. The grin that the viewer sees is the grin of confusion or consternation, or just plain resignation. And yet, it’s a smile. The message, ‘Yunhi smile mat karo, dil se khush ho jao’ just got a fresh new makeover.

Speaking on the campaign, Mayank Shah, Vice President, Parle Products, says he is confident in the route. “We tried this new brand message last year and tested it out. The market response was positive, so we decided to put our full effort behind it. All marketing initiatives were directed towards supporting the brand message”, he said. “Still, no caution has been thrown to the wind and everybody knows that a brand message needs to grow in stages.”

Renu Somani, National Creative Director of Thought Blurb Communications, explains the creative aspect of the project. “It was interesting looking for an alternate take on the tagline. Last year, we were trying to establish the idea, and needed the films to simply explain the direction of the messaging. We now have the confidence to push the envelope outward.”

Adding to her statement, Vinod Kunj, Chief Creative Officer of Though Blurb Communications asserts the importance of the team coming together. “The Parle team and our agency worked together to bring this multi-language campaign together. It was important to monitor how every market was reacting to the message. Broadcast, digital and social platforms were kept in check. We are all excited to see this campaign go further along the way in building the brand’s equity.”

United We Care Expands Leadership Team with Key US and Global Hires

India, 11th June 2024: United We Care, a trailblazing mental health company, announces the appointment of three seasoned professionals to key leadership positions, strengthening its commitment to revolutionizing access to mental healthcare.

New Leadership Appointments:

● Bhavya Vats, Director of Customer Success: With 8 years of experience driving user and business growth at renowned organizations like Swiggy and Country Delight, Bhavya is passionate about mental health and dedicated to United We Care’s mission.

“I’ve seen the transformative power of therapy, and I’m excited to contribute to United We Care’s mission of helping people live happier lives,” says Bhavya.

● Vinti Agarwal, Director of People Experience: Vinti brings a wealth of experience in communications, branding, and people operations from her roles at Shopclues, Sprinklr, and Speechify.

“I believe that a positive employee experience is the cornerstone of a thriving company,” says Vinti. “I’m thrilled to join United We Care and contribute to building a culture where everyone feels valued, supported, and empowered to reach their full potential.”

● Lauren Sims, Director of Operations (US): Based in the US, Lauren joins the team with a strong clinical background in medical and behavioral health, combined with expertise in strategic program development and implementation.

“I’m excited to leverage my experience to drive operational excellence and ensure United We Care continues to deliver high-quality mental healthcare solutions that make a real difference in people’s lives,” says Lauren.

“We are thrilled to welcome Bhavya, Vinti, and Lauren to the United We Care family,” said Ritu Mehrotra, CEO of United We Care. “Their diverse expertise and shared passion for our mission will be instrumental as we continue to expand our reach and impact. Together, we are committed to making mental healthcare accessible, affordable, and effective for all.” She further added.

The addition of these accomplished leaders signals a new era of growth and innovation for United We Care, as the company expands its platform, strengthens its customer-centric approach, and enhances its operational capabilities.

Navigating Finance Tracking Apps: Ease and Risks by Gaurav Bhagat

By Gaurav Bhagat, India’s 10X Sales Coach and Trainer; Founder, The Gaurav Bhagat Academy

In India, finance tracking apps like Money View, Walnut, and ET Money are becoming essential as more people manage their money digitally. Over 50% of smartphone users use these apps for tracking expenses and setting budgets, which is changing how people handle their finances. Apps like Monefy, Spendee, and Goodbudget make tracking expenses and managing budgets easier. However, 67% of users are concerned about data privacy, so strong security is crucial. Apps like Moneycontrol and Bajaj Finserv Wallet have strong security features, but users should ensure these apps follow regulations and use encryption to protect data.

Risks Associated with Finance Tracking Apps

Understanding both the benefits and risks of finance tracking apps is crucial. Depending too much on apps like Expense Manager and Zoho Expense can lower your financial know-how. To lower risks, pick apps with good reviews, strong security features, clear privacy rules, multi-factor authentication, and regular updates. Make sure they follow the rules of the Indian IT Act and RBI. Keep your apps updated, watch for any odd activity, use tough passwords, and avoid using public Wi-Fi.

Future of Finance Tracking Apps

The finance tracking app market in India is expected to grow by 24% every year because more people are using smartphones and digital banking. AI and machine learning make these apps smarter, offering advice personalized to you. Balancing your tech use with what you know about money helps you become financially independent. Finance tracking apps help you manage your money and reach your goals, supporting smart financial habits.

Convenience and Empowerment

Finance tracking apps make it easy to monitor expenses, set budgets, and gain insights, leading to 20% more savings. With over 60% of Indians using smartphones and 200 million using finance apps, their popularity is growing due to ease of use and real-time tracking.

Risks and Precautions

67% of finance app users in India worry about data privacy. To protect sensitive information, ensure apps comply with regulations and use encryption. Relying too much on apps can harm financial literacy, so it’s important to balance technology with understanding personal finance basics.

Security and Trustworthiness

Choose apps with strong reviews, robust security, and clear privacy policies. Look for multi-factor authentication and regular updates. Ensure the app complies with local regulations like the Indian IT Act and RBI guidelines. Trusted apps often have certifications and endorsements from financial institutions.

Practical Tips

Regularly update finance apps, watch for suspicious activity, use strong passwords, and avoid public Wi-Fi. Many apps offer educational content to improve financial literacy and decision-making.

Market Trends

The finance tracking app market in India is expected to grow by 24% annually over the next five years, driven by smartphone use and digital banking. AI and machine learning enhance these apps with personalized advice and analytics. Balancing technology use with financial literacy can lead to financial independence.

Conclusion:

Finance tracking apps are powerful tools for managing money and achieving financial goals. They should complement, not replace, good financial habits. Use them to stay organized and informed, but remember the real power lies in your hands – make informed decisions and take control of your financial future.

NxtWave Honored as WEF Tech Pioneer 2024 for Transforming Lives of 100,000+ Unemployed Graduates in India

11th June 2024 – Bengaluru, Karnataka – The World Economic Forum (WEF) has proudly recognized NxtWave as a Tech Pioneer 2024 for its exceptional contributions to reducing unemployment and transforming the lives of over 1,00,000 graduates across India, with a significant focus on Karnataka. This prestigious award highlights NxtWave’s innovative approach to bridging the skills gap and promoting economic growth through advanced technologies and education.

NxtWave joins an exclusive group of just 12 startups nationwide to receive this recognition, alongside household names like Google, Twitter, and Spotify from previous cohorts.

NxtWave, a trailblazer in tech education and employability solutions, has revolutionized the job landscape for unemployed graduates by offering industry-relevant training programs tailored to meet the demands of the modern job market. The company’s comprehensive curriculum, developed in collaboration with industry experts, emphasizes cutting-edge technologies such as artificial intelligence, machine learning, data science, and software development.

“We are immensely honored to receive the Tech Pioneer award from the World Economic Forum,” said Rahul Attuluri, CEO of NxtWave. “This recognition underscores our commitment to empowering young graduates with the skills they need to thrive in today’s competitive job market. We are particularly proud of our impact in Karnataka, where our efforts have helped thousands of individuals secure meaningful employment and contribute to the local economy.”

In Karnataka, NxtWave has made significant strides in addressing unemployment through strategic partnerships with local educational institutions and businesses. By providing high-quality training and job placement opportunities, NxtWave has enabled numerous students to launch successful careers in the tech industry. The program’s success stories include graduates who have been hired by leading tech companies, started their own ventures, and played pivotal roles in the state’s burgeoning tech ecosystem.

NxtWave’s approach to education combines theoretical knowledge with practical, hands-on experience. The platform offers personalized learning paths, real-time mentorship, and a robust support network to ensure students not only acquire new skills but also gain the confidence to apply them effectively in real-world scenarios.

The World Economic Forum’s Tech Pioneer award acknowledges NxtWave’s profound impact and its potential to drive social and economic change. As a Tech Pioneer, NxtWave will join a global community of innovators who are leveraging technology to solve critical challenges and create a brighter future.

Motovolt Unveils Dynamic New Logo And Brand Identity

Kolkata, 11th June 2024: Motovolt Mobility Pvt Ltd, a leading innovator in the electric vehicle industry, has come up with a vibrant new logo and brand identity. This re-branding marks a pivotal moment in the company’s journey, emphasizing its commitment to innovation, ownership, and trust. The new brand color being orange and blue, and the cutting-edge plectrum design features the tech tiger.

Motovolt’s new logo reflects its core values and aspirations. The vibrant orange symbolizes creativity, innovation, warmth, energy, passion, and pride, while the serene blue stands for stability, trust, reliability, intelligence, logic, and professionalism. This bold combination embodies Motovolt’s dedication to being a people-first brand, rooted in responsible and aspirational values. The redesigned logo, with its distinctive plectrum design and tech tiger, underscores Motovolt’s commitment to leading the e-mobility revolution. This visual transformation gives the brand name and logo a distinct space, highlighting the sharper and stronger presence of the tiger.

“Today marks a trans-formative chapter for Motovolt. Our new logo and brand identity transcend mere visual updates, they embody our unwavering commitment to innovation, trust, and responsibility. We are proud to embrace the mantra ‘Own it’ as we spearhead the e-mobility revolution, creating a positive impact on both our customers and the environment,” said Mr. Tushar Chaudhury, Founder & CEO of Motovolt Mobility Pvt Ltd.

Motovolt has initiated a comprehensive strategy to ensure a smooth transition to the new logo across all brand collaterals, digital platforms, and physical assets. The unboxed typeface signifies a new dimension of openness, allowing the brand to gain more visibility and impact. The re-branding is set to enhance Motovolt’s market positioning and competitiveness. The new baseline, ‘Own it’, encapsulates the brand’s ethos, reflecting the desire to ‘own’ the evolution into electric mobility for customers and instilling a sense of ownership among internal audiences and stakeholders. The brand’s values – Responsible, People-First, Aspirational, Authentic, and Future-Proof – define its character. Motovolt is active, restless, committed, and encouraging, embodying the guiding wisdom and care for each other. The new colors reflect these values, embodying the core philosophy of the brand. Motovolt is committed to creating smart e-mobility solutions that positively impact communities and contribute to a sustainable future.

The re-branding initiative is designed to solidify Motovolt’s position as a trusted leader in the e-mobility sector, making it an aspirational brand for employees and a significant impact driver for consumers.