23, Apr 2024
Start-ups and Auto-Tech majors Spearheading EV adoption & Sustainable Mobility Revolution
The surge in hybrid and electric vehicle sales in 2023 underscores a notable shift towards sustainable mobility, reflecting evolving consumer preferences. Hybrid car sales reached a record-breaking 82,607 units, surging over four times compared to 2022, while battery-operated electric car sales nearly doubled to 81,710 units. This marked the first instance where hybrid cars outsold electric cars annually, offering valuable insights into changing consumer trends in sustainable mobility.
Driving this transformation are innovative companies investing in advanced auto–tech features to enhance electric vehicle appeal. This includes the development of connected cars and integration of autonomous driving technologies, leveraging cutting-edge advancements like artificial intelligence, Internet of Things, and biometric systems. These efforts by companies dedicated to sustainable mobility and electric vehicle adoption are reshaping the automotive landscape, paving the way for a greener, more sustainable future.
We take a glance at start–ups playing a pivotal role in driving sustainable mobility and electric vehicle adoption nationwide..
Revfin stands out in several aspects—offering inclusive financial solutions to traditionally underserved and un-banked customers, spearheading the sustainable mobility movement.
Revfin’s collaboration with SUN Mobility is driving sustainable mobility in India. By offering innovative financing solutions for electric vehicles (EVs), particularly through the Battery-as-a-Service model, they’re making EVs more accessible and affordable. Their focus on inclusive finance, such as the ‘Stree Shakti’ program empowering women, and their use of AI-powered tools for quick loan processing, demonstrates their commitment to advancing EV adoption. With over 50,000 E-rickshaws financed and loans extended to over 10,000 women, Revfin is not only accelerating EV adoption but also promoting gender inclusivity and financial empowerment. Their emphasis on responsible lending, including IoT-equipped vehicles for monitoring, ensures sustainability in the EV ecosystem. Overall, Revfin’s initiatives are propelling India towards a greener and more inclusive future in transportation.
ARENQ, a prominent player in the sustainable mobility and electric vehicle (EV) sector, is making strides with its innovative approach and commitment to sustainability. Specializing in storage battery manufacturing and distribution, the company demonstrates a proactive stance in accelerating EV adoption nationwide. In a significant development, ARENQ is in strategic discussions to supply electric vehicles to a major eCommerce conglomerate, marking a milestone in their growth trajectory. This move not only underscores ARENQ’s commitment to innovation but also signals a broader shift towards embracing electric mobility.
Supported by a seasoned leadership team and a state-of-the-art R&D facility, ARENQ is leading the charge in developing solutions poised to transform not only the domestic market but also the global landscape. Collaborations with industry leaders like Lucas TVS highlight their commitment to advancing the EV segment, offering advanced motors and controllers to OEMs. As sustainability gains traction, ARENQ emerges as an influential player, reshaping the automotive market and contributing to a greener future.
Delta stands out as a key player in accelerating the cause of sustainable mobility and electric vehicle (EV) adoption in India.One of Delta’s significant contributions lies in its fast charging solutions, enabling full charging within 2-3 hours, thus facilitating convenient and efficient charging experiences for EV users.
Delta’s strategic partnerships further underscore its commitment to driving sustainable mobility. Collaborations with government organizations like MSEDL and BPCL establish Delta as a preferred partner for the Indian government and distribution agencies, facilitating the establishment of EV charging infrastructure across the country. Additionally, partnerships with industry giants like TATA Power for fleet operations and BluSmart for setting up charging hubs demonstrate Delta’s efforts to support various facets of the EV ecosystem, from individual users to fleet operators.
By providing reliable and efficient charging solutions, Delta empowers consumers to embrace electric vehicles with confidence, contributing to the broader goal of reducing carbon emissions and promoting sustainable transportation.
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Electric vehicle (EV) adoption and sustainable mobility are being spearheaded nationally by Sun Mobility. They are providing EV users with a seamless solution by circumventing the limits of the charging infrastructure with their inventive battery-swapping technology. Sun Mobility reduces range anxiety and encourages the wider use of electric vehicles by making battery swapping at automated stations simple and rapid.
Additionally, Sun Mobility reduces the environmental effect of electric transportation by incorporating renewable energy sources like solar power with their charging infrastructure. Their efforts to collaborate with government agencies, automakers, and other stakeholders are a testament to their commitment to sustainability. Sun Mobility is leading a major movement in the direction of a cleaner, greener future by promoting laws that are favorable of EV manufacturing, encouraging EV manufacturing, and spreading knowledge of the advantages of electric mobility.
Founded in 2013 by Tarun Mehta and Swapnil Jain, Ather Energy has emerged as a front-runner in India’s electric vehicle (EV) 2-wheeler segment, prioritizing sustainable mobility. The company’s flagship product, the Ather 450 electric scooter, quickly garnered attention for its performance and advanced features, setting a new standard in the market.
A key development was the establishment of the Ather Grid, a network of fast-charging stations, effectively addressing the critical concern of range anxiety and paving the way for wider EV adoption. Moreover, Ather Energy’s emphasis on indigenous technology development not only strengthened the domestic EV industry but also showcased India’s capabilities on the global stage.
Conclusion
The surge in hybrid and electric vehicle sales underscores a significant shift towards sustainable mobility, driven by innovative companies dedicated to advancing EV adoption nationwide. Start–ups like Revfin, ARENQ, and Ather Energy, alongside established players like Delta and Sun Mobility, are leading the charge by offering inclusive financial solutions, innovative battery technologies, efficient charging infrastructure, and collaborative initiatives with government agencies and industry stakeholders.
Together, they are reshaping the automotive landscape and paving the way for a greener, more sustainable future in transportation.
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- By Rabindra
23, Apr 2024
India’s Drive Towards Eco-Friendly Construction Practices
Attributed to Smita Tiwari, Co-founder at Articlad
India has witnessed a construction boom in recent years as incomes rise and lifestyles evolve. Cities are expanding due to the overwhelming migration of people from rural areas to urban spaces, who come in search of a better standard of living. All of this is not only leading to space constraints and pressure on infrastructure but is also increasing the overall usage of energy to a very large extent. While development is essential, the environment cannot be depleted with every step. Sustainability in construction is the need of the hour.
To begin with, we need to understand the concept of sustainability.
It refers to the practice of building structures and using processes that are environmentally-friendly throughout a building’s life-cycle – right from the design stage to construction, maintenance, renovation and ultimately deconstruction. This approach is one that also takes into account the concerns of economy, utility, durability and living comfort.
The best part about sustainable construction is that it protects the environment, improves air and water quality, reduces waste and also conserves nature, all of these factors are very important for the future. There are certainly economic benefits too, like reducing fuel costs and improving the overall performance of the building. Additionally, sustainable construction practices improve comfort and health, and also help minimize strain on local infrastructure which is crucial in a country like India which is overpopulated.
Sustainable construction practices help counter climate change and global warming. These are the two factors that will shape the living conditions of future generations, as far as the environment is concerned. To sum it up, ‘green buildings’ are built with a holistic approach to design and construction. According to the definition by the Indian Green Building Council, a green building is one which uses less water, optimizes energy efficiency, conserves natural resources, generates less waste and provides healthier spaces for occupants, as compared to a conventional building.
Some key steps for putting sustainable construction principles into action:
Planning & Design
This is the first phase of the project. For the benefit of the future, it is at this phase that the general approach in India needs to take into account the sustainability aspect. At the planning and design stage, construction specialists need to inculcate innovative methods which will ultimately reduce the adverse effects of pollution and natural resource depletion. At this stage itself the aim should be to minimize the use of energy when the construction of the building is in its operational stage. The design should also account for the integration of systems like rainwater harvesting and waste management.
Use of Sustainable Materials
Construction involves a lot of materials, the usage and procurement of some of these are harmful for the environment. However, recently, many eco-friendly building materials have emerged in the industry to reduce the environmental impact of construction. Sustainable practices include increasing the use of eco-friendly materials like fly ash, bamboo and others that are not as harmful to the environment. Increasing the usage of manufactured sand and recycled aggregates lead to better energy efficiencies too. Additionally, the use of local materials helps reduce the carbon footprint associated with the transport of materials, in turn helping the environment.
It is merely impossible to imagine construction without concrete and hence it’s extremely crucial to make it as environmentally friendly as possible by using limestone supplements like clay slags, silica fumes, wood ash and most importantly using the old concrete debris itself as an aggregate while formulating.
Green is the way to go:
In recent years, our Government has joined hands with international and private green bodies to introduce initiatives and step up efforts to incentivise builders, businesses and households to build and live in responsible and sustainable societies. Local governments also offer many green certifications which are good for the practice of sustainability, as well as an attraction for homeowners. Builders can also help educate their teams and the masses about the importance of green buildings and build efficient communities.
All in all, it comes from understanding the value of biodiversity, and more importantly the importance of ecological preservation and longevity. Along with new innovations in this area and forming of partnerships, an active effort is extremely essential by the construction industry to adopt sustainable practices as they build for a better future.
23, Apr 2024
Experience the Culinary Charms of Kolkata at The Melting Pot, InterContinental Chennai Mahabalipuram Resort
Embark on a culinary journey to Kolkata, the ‘City of Joy,’ at The Melting Pot, InterContinental Chennai Mahabalipuram Resort, from April 26th to April 28th, 2024. This special event promises to showcase the rich culinary heritage of Kolkata, offering a delightful selection of traditional Bengali dishes.
Guests can indulge in a variety of authentic delicacies, including Khati Roll with Chicken, Radhuni Murgh Tikka, Kathal aur Aloo ka Subzi, Kosha Mangsho, Rosogollas, Macher Jhol, and aromatic Biryanis. Each dish is carefully prepared to capture the essence of Kolkata’s vibrant culinary scene.
The ambiance of The Melting Pot will be transformed to reflect the lively streets of Kolkata, creating an immersive experience for guests. Don’t miss the unforgettable culinary experience that celebrates the flavours and culture of Kolkata.
For reservations, please contact The Melting Pot at 89 39 865 105.
23, Apr 2024
foundit becomes the Official Talent Partner of the Badminton World Federation (BWF]
Mumbai 23rd April 2024 – foundit, a leading talent platform in APAC & the Middle East, today announced its partnership with the Badminton World Federation (BWF). This strategic collaboration aims to amplify foundit’s brand presence while championing the spirit of excellence embodied by badminton players worldwide.
The partnership was unveiled during a global virtual media meet in the presence of Sekhar Garisa, CEO foundit, Saurabh Srivastava, CMO found it, Thomas Lund, Secretary General, BWF, Owen Leed, Director of Commercial and Communications, BWF. As the governing body for badminton, BWF oversees prestigious events such as the Thomas and Uber Cup, Sudirman Cup, and World Tour Events, boasting a global fan base exceeding 700 million.
Through this collaboration with BWF, foundit aims to tap into the excitement and passion surrounding badminton, one of the most followed and played sports. This partnership will enhance foundit’s brand presence and enable it to connect with a diverse audience of job seekers and employers across various industries. foundit will be the Official Talent Partner for 20 significant championships throughout the year, including the highly anticipated Thomas & Uber Cups, All England Open, Malaysia Open, Singapore Open, and the India Open.
Speaking about the partnership, Sekhar Garisa, CEO of foundit, emphasized the shared values of agility, perseverance, and pursuit of excellence that unite badminton players and foundit. “This partnership is a testament to foundit’s unwavering commitment to enabling and connecting the right talent with the right opportunities. Badminton’s immense popularity in our core markets, particularly among young professionals, makes this partnership a powerful tool for engaging with the millions of job seekers and recruiters across the markets,” he added.
Commenting on the association, Thomas Lund, Secretary General/COO, BWF, said, “We are thrilled to partner with foundit, a leading talent platform that shares our passion for excellence and talent development. Badminton is a sport built on dedication, hard work, and the pursuit of success — values that resonate deeply with foundit’s mission. By joining forces, we aim to inspire individuals to reach their full potential and make a lasting impact in their careers.”
foundit further aims to partner with grassroots academies and badminton players from India and Southeast Asia, reflecting its dedication to nurturing talent from grassroots to elite levels. By effectively leveraging these associations, foundit aims to inspire individuals to achieve their full potential in professional pursuits.
23, Apr 2024
BOULT’s Next Chapter Coming Soon: Set to Enter New Product Category
New Delhi, 23rd April 2024 – BOULT, India’s fastest-growing wearable tech brand, is set to redefine the audio space once again with the launch of a new category of products. This will mark a significant milestone for the brand as it will be the first time that BOULT is diversifying beyond the wearable segment.
As BOULT’s first foray into this new segment, this debut collection will symbolize the brand’s commitment to pushing boundaries and enhancing the audio experience for consumers nationwide. Designed with precision engineering and cutting-edge technology, the devices promise to elevate home entertainment to unparalleled heights.
With a legacy of excellence in audio craftsmanship, the new segment is meticulously engineered to deliver immersive soundscapes that bring movies, music, and gaming to life. From thunderous bass to crisp highs. Each device is crafted to deliver a captivating auditory experience that grips the senses and transforms any living space into a personal theatre.
Crafted to perfection, these sleek devices deliver premium sound quality, ensuring an immersive audio experience like never before..
Stay tuned as BOULT prepares to unveil the future of home entertainment. Prepare to immerse yourself in sound like never before.
23, Apr 2024
Nium Appoints Banking Industry Expert, Alexandra Johnson, to Scale Global Banking and Payment Operations as Chief Payments Officer
SAN FRANCISCO – 23rd April 2024 – Nium, the leader in real-time cross-border payments, today announced the appointment of Alexandra Johnson as the company’s first Chief Payments Officer. With this newly-created position, Nium sets itself up to closer align itself with partners across the payments ecosystem. Johnson will work across Nium’s markets, leading the Global Banking and Payment Operations teams. She will report into Prajit Nanu, Co-Founder and CEO of Nium.
In her role as Chief Payments Officer, Johnson will oversee strategy, day-to-day activities, and the evolution of Nium’s payments network team. She will manage and grow the Nium payments network, applying best practices and regulatory policies globally, and will work with the Risk and Compliance teams in each market to enhance frameworks, build new relationships, and build upon the existing strength of the existing financial network of Nium.
Her wealth of knowledge and expertise in the banking and payments space will support Nium’s global and vertical business growth.
“Fostering and growing our network is one of the most critical aspects of building Nium,” said Nanu. “Alex’s experience in the world of banking and payments is invaluable and I’m excited to see her tackle this role head on and contribute to the growth of the business.”
Johnson added, “I am ready and excited for the opportunity to level up the already stellar network that exists at Nium and deliver innovative and market-leading solutions to our customers across the globe.”
Before joining Nium, Johnson was the Head of New Product Development & Innovation in Global Transaction Services (GTS) at Bank of America where she led a team responsible for exploring new technologies and concepts, that drove greater efficiencies, security, and advancement of treasury solutions. Before Bank of America, she led Global Go-to-Market, Commercialization, and Partnerships at JP Morgan for its foreign exchange product, where she oversaw product design, partnerships, pricing, and strategy for the bank’s multiple market-leading cross-currency solutions. Before this, she led network implementation and strategy at Hyperwallet, a member of the PayPal group of companies. She sits on the board of Bottomless Closet, a non-profit supporting disadvantaged NYC-based women in entering the workforce and achieving success. She holds an MBA from George Washington University and dual bachelor’s degrees from Michigan State University.
23, Apr 2024
Solar Sector Sees $8.1 Billion in Corporate Funding in Q1 2024, Reports Mercom Capital Group
April 23, 2024 – Mercom Capital Group, a global clean energy communications and consulting firm, released its report on funding and merger and acquisition (M&A) activity for the global solar sector in the first quarter of 2024.
Total corporate funding into the solar sector in Q1 2024 came to $8.1 billion in 41 deals, a 4% decline year-over-year (YoY) compared to the $8.4 billion raised in 42 deals in Q1 2023. Funding increased 47% quarter-over-quarter (QoQ) compared to the $5.5 billion raised in 37 deals in Q4 2023.
“The solar sector is experiencing peak uncertainty and a challenging investment climate. The sector is grappling with multiple hurdles, including the likelihood of prolonged high-interest rates, higher labor and construction costs due to inflation, and supply chain issues, coupled with trade disputes and tariffs,” commented Raj Prabhu, CEO of Mercom Capital Group. “Although a crash in Chinese module prices has spurred demand, it has made investments in manufacturing projects unattractive, even with incentives. VC investments were down, and M&A activity continues to be subdued. Given the current market conditions, it wouldn’t be surprising if the recovery is delayed further in conjunction with rate cuts.”
Global VC funding for the solar sector in Q1 2024 came to $406 million in 13 deals, an 81% decline YoY compared to $2.1 billion raised in 18 deals in Q1 2023. Funding declined 68% QoQ compared to the $1.3 billion raised in 19 deals in Q4 2023.
The top VC-funded companies in Q1 2024 were: ENVIRIA, which raised $200 million; Soly, with $32 million; HDM Solar, with $13 million; Ecofy, with $11 million; and Hohm Energy, with $8 million.
Of the $406 million in VC funding raised in 13 deals during Q1 2024, 70% went to solar downstream companies, with $283 million in 10 deals. In Q4 2023, solar downstream companies raised $914 million in 14 deals (72% of total VC funding). In a YoY comparison, solar downstream companies accounted for 63% of VC funding in Q1 2023, bringing in $1.3 billion in 10 deals.
Public market financing in the solar sector totaled $1.4 billion in six deals in Q1 2024, a decline of 39% YoY compared to $2.3 billion raised in seven deals in Q1 2023. However, QoQ funding increased by 627% compared to $195 million raised in three deals in Q4 2023, which was a very weak quarter.
Announced debt financing for the solar sector in Q1 2024 totaled $6.2 billion in 22 deals, a 59% increase YoY compared to Q1 2023, when $3.9 billion was raised in 17 deals. QoQ debt financing increased 55%, with $4 billion raised in 15 deals in Q4 2023.
A total of 21 solar M&A transactions were recorded in Q1 2024, the same amount as in Q4 2023, but about 22% lower compared to 27 solar M&A deals in Q1 2023.
Solar downstream companies led M&A activity with 18 transactions, followed by one balance of system, manufacturer, and one service provider company.
Almost 10.8 GW of solar projects were acquired in Q1 2024 compared to 11.9 GW in Q1 2023. In a QoQ comparison, 13.7 GW of solar projects were acquired in Q4 2023.
Investment firms and funds were the most active acquirers in Q1 2024, with over 4.4 GW of projects acquired. They were followed by project developers and independent power producers, which acquired 3.5 GW of projects. Electric utilities acquired 1.3 GW of projects, and oil and gas majors acquired 309 MW of projects. Telecommunications companies, integrated energy trading companies, insurance companies, and other undisclosed acquirers acquired the rest.
There were 274 companies and investors covered in this 97-page report, which contains 66 charts, graphs, and tables.
23, Apr 2024
The Power of Storytelling in AdTech: Engaging Audiences in 2024-25
By: Hariom Seth, Founder, Tagglabs
In the ever-evolving world of advertising, technology has become a game-changer. The deluge of ads that inundate our daily lives is a testament to the rise of innovative Advertising Technology (AdTech). Brands are increasingly leveraging sophisticated technologies like AI, AR, and VR to capture consumer attention. However, the key differentiator is not the technology itself but how it’s employed to craft compelling narratives that resonate with the target audience. The true challenge lies in not just reaching an audience but in forging a memorable connection with them.
The art of storytelling has long been a unifying force among people, and its power is rooted in science. Research has shown that character-driven stories can trigger the release of oxytocin in the brain, known as the ‘bonding’ hormone. This biochemical reaction fosters trust and empathy, paving the way for brands to build meaningful relationships with their audience.
Emotionally charged stories allow brands to differentiate themselves by presenting unique perspectives that challenge and inspire the audience. A captivating story, when combined with the right storytelling medium or technology, can have a profound impact. Here are some ways in which storytelling can revolutionise AdTech:
Social Media: In today’s digital age, social media stands out as a critical platform for brand visibility. The most effective form of communication here is visual storytelling. Brands must craft concise, gripping stories that seize the attention of their target demographic. While most brands have a social media footprint, the ones that thrive are those that effectively communicate their brand ethos through storytelling. The tools may be identical, but it’s the narrative delivery that makes the difference.
Virtual Reality (VR): VR is arguably the most immersive storytelling medium available, capable of transporting users to entirely new dimensions. It engages all senses and creates hyper-realistic experiences in 3d that are not easily forgotten. However, its deployment is sometimes limited by factors such as cost and the degree of immersion, which may not be comfortable for all users.
Artificial Intelligence Personalization (AI): AI is being utilised by a range of brands to customise advertising content for individual audiences. A standout example is Royal Stag’s innovative campaign called ‘A Billion Films for a Billion Fans’ that generated thousands of personalised films featuring cricket celebrities, enabling fans to insert their own faces into videos alongside their favorite stars. These personalised moments were designed for sharing on social media, significantly extending the campaign’s reach.
Augmented Reality (AR): AR filters have become a staple in the digital engagement toolkit. They not only augment real-world experiences but also become viral content online, especially as reels. With the ubiquity of smartphones, AR filters offer an accessible way to penetrate any market. Many brands integrate QR codes with AR experiences, prompting users to scan and discover AR animations that align with the brand’s message, making the user an active participant in the story.
3D Anamorphic Billboards: The use of 3D billboards is an emerging trend in AdTech, currently favored by a select group of leading brands. As more public venues adopt the necessary infrastructure for these displays, there is a growing need for engaging, story-driven content. Success in this medium hinges on the narrative’s appeal, visual impact, and the technical understanding of how to best utilize the billboard’s capabilities.
In conclusion, storytelling is a potent tool in the arsenal of AdTech. It transcends mere data and statistics, allowing brands to illustrate their impact and brand messaging on the world through immersive and emotionally engaging narratives. As we look towards 2024, the fusion of storytelling with advanced AdTech will continue to shape the way brands connect with their audiences, turning viewers into loyal advocates.
23, Apr 2024
G-SHOCK goes green! Commemorates World Earth Day with the launch of the limited-edition
G-SHOCK, the trailblazing watch brand renowned for its exceptional durability and visionary craftsmanship, proudly announces the launch of its latest innovation, the ‘Back to G-SHOCK’ G-5600BG-1, on the occasion of World Earth Day. This limited-edition timepiece reaffirms the brand’s continuous commitment to innovation, sustainability, and the relentless pursuit of excellence in watchmaking.
The G5600BG-1 is not only visually striking but also environmentally conscious. Crafted from recycled resin, the timepiece exemplifies G-SHOCK’s dedication to reducing environmental impact while maintaining its renowned durability and style. Each watch features a bezel and band made from resin scraps, ingeniously repurposed from previous CASIO watch manufacturing processes. The vibrant multicolored pattern of the timepiece is a testament to the brand’s innovative design approach, with each watch boasting a unique appearance.
This limited-edition watch has been designed essentially to mark April 12, the birthday of G-SHOCK.
Furthermore, the packaging of each watch is thoughtfully crafted from eco-friendly materials, reinforcing G-SHOCK’s commitment to sustainability across its entire product lifecycle. Furthering the eco-conscious ethos, in addition to minimizing the environmental footprint of resin waste, the G5600BG-1 is equipped with Tough Solar technology, ensuring it remains charged through sunlight exposure. Other hallmark features include shock resistance, 200 meters of water resistance, alarms, timers and a full automatic calendar.
23, Apr 2024
Toyota Kirloskar Motor Announces the Launch of Fortuner LEADER EDITION – A Signature Style to ‘Lead in Power’
Bangalore 23rd April 2024: The Toyota Fortuner needs no introduction, and to celebrate the success of this most admired SUV, Toyota Kirloskar Motor (TKM) today launched the LEADER EDITION of the Fortuner in the Indian market. Building upon its renowned features, Fortuner LEADER EDITION brings a distinctive design with many add-on features.
The Fortuner LEADER EDITION stands out with its commanding presence, accentuated by varied style elements. Featuring a dynamic front and rear bumper spoiler, this vehicle exudes an aura of boldness and sophistication, reflecting the true essence of leadership. One of the key highlights of the Fortuner LEADER EDITION is its prominent dual-tone exterior, available in a palette of ‘black, white, and clarity’. This unique combination not only enhances the exterior appeal but also underscores its premium craftsmanship. The interior boasts dual-tone seats that offer unmatched comfort and elegance, elevating the driving experience to new heights. With every detail meticulously curated, from the plush upholstery to the ergonomic design, the Fortuner LEADER EDITION makes every journey, filled with awesomeness.
In addition to its perfect styling, the Fortuner LEADER EDITION is equipped with an array of advanced features designed to enhance convenience, safety, and connectivity. From a wireless charger and TPMS (Tire Pressure Monitoring System) to auto-folding mirrors, this vehicle is aimed at fulfilling the diverse needs of aspiring customers. Moreover, the Fortuner LEADER EDITION comes with black alloy wheels that make a bold statement with every turn. These wheels not only enhance the vehicle’s aesthetics but also reinforce its status as a true leader on the road. Certain accessories developed by TTIPL will be installed by authorized dealers, including rear and front bumper spoilers, to enhance the exterior appeal of the vehicle.
Commenting on the launch of Fortuner LEADER EDITION, Mr. Sabari Manohar – Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor said, “Our customers are at the heart of everything we do. Their evolving preferences and desires for enhanced features and driving experiences motivate our relentless pursuit of excellence. The Fortuner LEADER EDITION is crafted to elevate its bold style statement with more add-on features while imparting an unparalleled sense of power and distinction. The Fortuner LEADER EDITION is a testament to Toyota’s resolute commitment in providing best-in-class offerings, leading the way with power & style.
We extend our sincere gratitude to the passionate Fortuner fan base in India, for their trust in our brand. We will continue to excite the SUV enthusiasts with the Fortuner LEADER EDITION offering bold exterior design, eye-catching and comfortable interiors, and advanced high-tech features, positioned to ‘Lead in Power’ ” he added.
Since its debut in 2009, the Toyota Fortuner has been the most-loved SUV in the country for over a decade, maintaining its unrivaled position in the segment. With its premium features, sleek and trendy interiors, top-notch safety standards, and robust performance, the Fortuner has consistently set the benchmark, captivating SUV passionate across generations.
A true leader starts with a bold presence! Bookings for the Fortuner LEADER EDITION are now open. Customers can either book the Fortuner LEADER EDITION online at Toyota India | Official Website (toyotabharat.com) or visit their nearest Toyota dealership.
TTIPL – Toyota Tsusho India Pvt. Ltd.
Overview of TKM
| Equity participation | Toyota Motor Corporation (Japan) : 89%, Kirloskar Systems Limited (India) : 11% |
| Number of employees | Approx. 6,000 |
| Land area | Approx. 432 acres (approx.1,700,000 m2) |
| Building area | 74,000 m2 |
| Total Installed Production capacity | Up to 3,42,000 units |
Overview of TKM 1st Plant:
| Established | October 1997 (start of production: December 1999) |
| Location | Bidadi |
| Products | Innova HyCross, Innova Crysta , Fortuner, Legender manufactured in India. |
| Installed Production capacity | Up to 1,32,000 units |
Overview of TKM 2nd Plant:
| Start of Production | December 2010 |
| Location | On the site of Toyota Kirloskar Motor Private Limited, Bidadi |
| Products | Camry Hybrid, Urban Cruiser Hyryder, Hilux |
| Installed Production capacity | Up to 2,10,000 units |
