Category Archives: Business

Noise Celebrates Mother Nature’s Bounty with Angad Achappa

New Delhi, 23rd April 2024: Noise, a leading smartwatch brand that resonates with the pulse of India evokes a sense of responsibility to care for Mother Nature on this International Earth Day – a vibrant biodiversity that is the true essence of our planet’s beauty and vitality. The brand launches the ‘Noise For Nature’ campaign, raising awareness about the crucial need to protect and nurture the Earth’s diverse ecosystems. Under the overarching umbrella of the ‘Noise Of India’ initiative, Noise has joined forces with renowned wildlife photographer Angad Achappa to showcase the beauty of nature. The campaign urges people to march together to celebrate Earth Day by reminding them to conserve nature’s beauty that is the rich tapestry of life that Mother Nature has woven for us.

With the Noise For Nature campaign, the brand pays tribute to the incredible diversity of life that surrounds us, echoing the heartbeats of countless species that coexist in nature’s delicate balance. From the majestic roar of the tiger to the melodious symphony of birds, every living creature contributes to the harmonious rhythm of the natural world. To celebrate this, people can download the exclusive wildlife-themed watch faces, featuring his captivating photographs, through the Noise Smartwatches via the NoiseFit app that brings together India one watch face at a time. These stunning watch faces not only add a touch of natural beauty to one’s wrist but also serve as a constant reminder of the need to cherish and safeguard the Earth’s precious ecosystems.

Angad Achappa’s talent for capturing the raw beauty and intricate details of wildlife made him the perfect collaborator for Noise. His awe-inspiring photographs not only showcase the marvels of biodiversity but also serve as a powerful reminder of our collective responsibility to protect and preserve these wonders for future generations.

By wearing these watch faces, Noise encourages its users to embrace the spirit of environmental stewardship and become ambassadors for the preservation of biodiversity. Together, we can ensure that the rhythms of life continue to resonate in harmony, and that Mother Nature’s bounty remains a source of wonder and inspiration for generations to come.

Tata Motors celebrates 4 lakh happy customers of the Magic; introduces first-in-its-segment, Magic Bi-Fuel

Bengaluru, 23rd April 2024: Tata Motors, India’s largest commercial vehicle manufacturer, celebrates the remarkable milestone of 4 lakh happy customers of the Tata Magic – India’s most preferred van. On this momentous occasion, the company has introduced a new variant, the Magic Bi-Fuel, to further increase the convenience of its customers. Renowned for its reliability, efficiency, and affordability in last-mile transportation, the 10-seater Tata Magic has been the ideal choice of commuters and operators. The sleek design, safety and passenger comfort of the Tata Magic have been pivotal to its continued successes over the years.

The Tata Magic comes equipped with an array of value-added features such as an Eco switch, gearshift advisor and enhanced driver ergonomics, all aimed at reducing the total cost of ownership. The Magic is perfectly suited for student and staff transportation, and last-mile mobility. The Magic-Bi-Fuel is powered by a 694cc engine and comes with a 60-litre CNG tank along with a 5-litre petrol tank, with a cumulative range of ~380 kilometres on a single fill. Offering unparalleled performance and low maintenance costs, the Magic comes with an exceptional warranty of 2 years or 72,000 km.

Commenting on the milestone, Mr. Anand S, Vice President & Head – Passenger Business, Tata Motors Commercial Vehicles said, “We are elated to achieve the milestone of 4 lakh happy customers for the versatile Magic brand. Celebrating 4 lakh journeys of trust, efficiency and comfort, the Magic continues to be the heartbeat of India’s bustling mass mobility. To commemorate this milestone, we are happy to introduce the first-in-its-segment Magic Bi-Fuel that couples the benefits of CNG with an extended range of petrol. The new variant is engineered to address the evolving transportation needs and further improve the profitability and convenience for our customers. We are thankful for the support and loyalty of our customers and we remain dedicated to continue providing superior mobility solutions.”

As a comprehensive mobility solutions provider, Tata Motors commercial vehicles come with advanced features, efficient powertrains, and richer value-additions. Fleet owners benefit from better fuel efficiency, lower operating costs, high vehicle uptime, real-time tracking, and analytics through Tata Motors Fleet Edge. Its Sampoorna Seva 2.0 initiative provides unmatched vehicle lifecycle management services, including fleet management solutions, annual maintenance contracts,s and roadside assistance amongst others. With the widest service network of 2500+ touchpoints, staffed by trained specialists and backed by Tata Genuine Parts, Tata Motors ensures unparalleled quality and service commitment.

Tanishq Presents ‘GLAMDAYS’ – A Range of Modern Daily Wear Jewellery

Bengaluru, 23 April 2024: With the auspicious occasion of Akshaya Tritiya approaching, Tanishq, India’s largest jewellery retail brand from the house of Tata unveils ‘GlamDays’, a stunning and versatile range of contemporary daily wear jewellery inspired by designs from around the world. Combining elegance with a modern fashion-forward aesthetic, GlamDays promises to elevate your everyday style, becoming a treasured addition to every woman’s wardrobe. In addition to this versatile range, Tanishq will be hosting a series of engaging and interactive styling sessions at its stores. The styling sessions are curated to provide customers with a personalized experience with stylists offering expert advice and guidance to help customers discover the perfect daily wear pieces to complement their individual style and personality.

With over 10,000 unique designs to choose from and create a stunning new look every day you and your jewellery can #MakeEverydaySparkle. Drawing inspiration from diverse global designs, GlamDays redefines everyday elegance with stylish yet versatile daily wear jewellery that can be adorned everyday from AM to PM. Whether it’s floral pendants exuding delicate charm, bold yet refined gold hoops, evergreen infinity rings, or chic gold bracelets, GlamDays offers a contemporary range of gold and diamond daily wear jewellery, that effortlessly transitions from daytime sophistication to evening glamour. The range caters to the diverse style preferences to create a beautiful new look every day. To add to the excitement, Tanishq is also offering customers Up to 20%* off on Making Charges of Gold jewellery and on Diamond Jewellery Value. In addition, customers can also make use of Tanishq’s ‘Gold Exchange Program’ wherein customers can avail upto 100%* exchange value on old gold purchased from any jeweller in India. With the increasing gold rates, Tanishq is also offering Gold Rate Protection* that allows customers to book in advance and stay protected against increasing gold rates. The offer is valid for a limited time period* only. Each piece in this range is thoughtfully designed to complement the dynamic lifestyles of today’s women comprising extensive designs in 18Kt and 22Kt gold.

With designs inspired from around the globe and the use of differentiated techniques, GlamDays provides a unique assortment designed to be a versatile companion for every look, whether it is pairing for a polished professional look, family dinners, leisure days at home or incorporating them into your minimalist ensemble. GlamDays reflects Tanishq’s commitment to curating a jewellery line that enables self-expression and boosts confidence. With a variety of styles to choose from, GlamDays offers a diverse range of necklaces, earrings, bracelets, and rings offering women to curate a personalized look that aligns with their unique preferences and daily wear styling.

Discover the perfect accessories to complement your daily style and #MakeEverydaySparkle. GlamDays is now available across all Tanishq showrooms and on E-commerce platform https://www.tanishq.co.in/dailywear?lang=en_IN , with prices starting from INR 15,000/- .

Smartsters opens new shop-in-shop store at Crossword, Juhu

23rd April 2024, Mumbai: A design-led children’s furniture brand – Smartsters, comes closer home to more customers with its 35th new store in Linking Road, Juhu. Located within the recently opened Crossword Bookstore, this new store will allow more families to experience and plan home spaces for kids with furniture that is designed for development and growth.

The launch event created significant buzz and was marked by an insightful panel discussion featuring experts from the worlds of academia, child development, and design, focusing on the critical role of well-designed furniture in fostering children’s development by creating spaces where they can thrive.

The panelists included Aditya Patil, Founder & CEO of Ascend International School, renowned child psychologist Payal Narang, certified parent coach & educator Piya Marker, the founder duo of FN Design Studio Farheen Nanji & Naazish Reshamwala along with Bikram Mittra, the Head of Design at Smartsters. Following the panel discussion, the event continued with an engaging storytelling session with the classical tales from Amar Chitra Katha. Children and families gathered to listen to timeless tales that ignited their imagination and sense of wonder.

It is a significant milestone for the brand as it continues to expand its presence in key growth markets, catering to the growing demand for high-quality and premium furniture designed for children right from toddlerhood to their teenage years. With its strategic placement, the new Smartsters outlet is set to become a go-to destination for parents seeking furniture solutions that prioritize safety, functionality, and style.

Ashni Biyani, the visionary force behind Smartsters, expressed her enthusiasm, “As a brand we’re dedicated to crafting homes where every child’s potential is fostered through thoughtfully designed furniture. Partnering with Crossword has been a natural choice for us, as both brands share a passion for enriching lives and creating environments that inspire growth and imagination.”

Guests had the opportunity to explore the new Smartsters outlet through a guided store walkthrough, experiencing firsthand the innovative and vibrant range of children’s furniture and accessories. Smartsters’ extensive range of products, from playful bunk beds, and study desks, to décor & storage solutions, will soon be augmented with a new range of beds and study desks along with cots and cribs for the little ones.

National Geographic India’s One for Change

April 23, 2024, New Delhi: In less than 50 years, Earth has lost 69% of the average wildlife population. Wildlife play a significant role in the stability of the environment, ecosystem, and our lives. The quality of our existence is determined by how well we take care of them and our planet. National Geographic in India, with a mission to ignite hope and change among viewers and the wider public, celebrates Earth Day with the third season of its Earth Day initiative, ‘One for Change’. The brand initiative advocates for positive environmental impact through small individual actions, highlighting how just one small act by everyone can have an enormous impact. This season, National Geographic India, is presenting five thought-provoking narratives emphasizing the need for change in our lives from the animal kingdom’s perspective.

The films hope to encourage viewers to bring about a change in their daily lives, by shedding light on wildlife species’ struggles against deforestation, climate change, plastic pollution, water scarcity and air pollution. Each video raises awareness about pressing global issues, such as the staggering amount of plastic in our oceans, the loss of million hectares of forests, the melting of trillion tons of ice, droughts and the deteriorating air quality around the world. These hard-hitting films will take viewers on an emotional journey, inspiring them to act now and adopt sustainable practices into their daily lives.​

“At National Geographic, our 136-year rich legacy of authentic and powerful storytelling has been captivating the audience, inspiring them to care about the world in new ways. In season 3 of the ‘One for Change’ initiative, we present a fresh viewpoint, offering insights through the eyes of wildlife as we witness the rapid destruction of their habitats. We’re also empowering individuals with actionable tips to lead conscious lives, driving positive change one step at a time. This Earth Day, we’re shedding light on the stark realities we face and how each of us can contribute to a brighter future for our planet,” said Gaurav Banerjee, Head – Content, Disney+ Hotstar & HSM Entertainment Network, Disney Star.

In the previous seasons of One For Change, the brand brought forward inspiring stories of real-life changemakers to educate people about how one change can create a big impact. This season, National Geographic India, is urging people to adopt a change towards a greener planet through a series of 30 sustainability tips via the brand’s social media platforms. These easy to follow, actionable tips can bring about a big difference towards planet conservation in the long run.

Tanishq Presents Glamdays – a Range of Modern Daily Wear Jewellery

23rd April 2024: With the auspicious occasion of Akshaya Tritiya approaching, Tanishq, India’s largest jewellery retail brand from the house of Tata unveils ‘GlamDays’, a stunning and versatile range of contemporary daily wear jewellery inspired by designs from around the world. Combining elegance with a modern fashion-forward aesthetic, GlamDays promises to elevate your everyday style, becoming a treasured addition to every woman’s wardrobe. In addition to this versatile range, Tanishq will be hosting a series of engaging and interactive styling sessions at its stores. The styling sessions are curated to provide customers with a personalized experience with stylists offering expert advice and guidance to help customers discover the perfect daily wear pieces to complement their style and personality.

With over 10,000 unique designs to choose from and create a stunning new look every day you and your jewellery can #MakeEverydaySparkle. Drawing inspiration from diverse global designs, GlamDays redefines everyday elegance with stylish yet versatile daily wear jewellery that can be adorned every day from AM to PM. Whether it’s floral pendants exuding delicate charm, bold yet refined gold hoops, evergreen infinity rings, or chic gold bracelets, GlamDays offers a contemporary range of gold and diamond daily wear jewellery, that effortlessly transitions from daytime sophistication to evening glamour. The range caters to diverse style preferences to create a beautiful new look every day. To add to the excitement, Tanishq is also offering customers Up to 20%* off on Making Charges of Gold jewellery and on Diamond Jewellery Value. In addition, customers can also make use of Tanishq’s ‘Gold Exchange Program’ wherein customers can avail up to 100%* exchange value on old gold purchased from any jeweller in India. Wedding jewellery customers can avail of an exciting offer of 18% fixed making charges on gold wedding jewellery* as well. The offers are valid for a limited period* only. Each piece in this range is thoughtfully designed to complement the dynamic lifestyles of today’s women comprising extensive designs in 18Kt and 22Kt gold.

With designs inspired from around the globe and the use of differentiated techniques, GlamDays provides a unique assortment designed to be a versatile companion for every look, whether it is pairing for a polished professional look, family dinners, leisure days at home or incorporating them into your minimalist ensemble. GlamDays reflects Tanishq’s commitment to curating a jewellery line that enables self-expression and boosts confidence. With a variety of styles to choose from, GlamDays offers a diverse range of necklaces, earrings, bracelets, and rings offering women to curate a personalized look that aligns with their unique preferences and daily wear styling.

World Earth Day: 1.30 crore planted trees turn arid city into green paradise in Karnataka

Bengaluru, 23rd April 2024: The ‘Koti Vruksha Abhiyana’, a massive plantation drive under the Hon’ble Minister M B Patil, Ministry of Large and Medium Industries and Infrastructure has successfully planted 1.30 crore trees in Vijayapura, Karnataka, in collaboration with the local forest departments and NGOs since its inception in 2015. This initiative not only aims to revive the once-arid landscape of the district but also to empower the local farmers in the region through the distribution of these saplings at 90% subsidized rates – incentivizing farmers to cultivate sustainable farming and living practices.

During FY2021-22, the Koti Vruksha Abhiyan succeeded in achieving its ambitious goal of planting one crore trees, by disseminating over 80 lakh saplings to farmers and the subsequent planting of over 50 lakh trees across over 100 block plantations, encompassing 5,000 hectares of land within the district. Notably, Vijayapur now houses one of the largest urban forest plantations, with over 60,000 saplings planted on over 600 acres on the city’s outskirts. The project’s resounding success has spurred the implementation of a second phase, with the new target of planting 2 crore trees.

Commending the success of the drive so far, Hon’ble Minister M B Patil noted, “The collaborative efforts of all agents – from field workers and guards, farmers, and the District Forest Officers, over the past eight years are the true torchbearers of this project. Through this initiative, not only did we aim to erudite farmers on the significance of the cause by encouraging the plantation drive through subsidised rates of saplings, but also ensure maintain the plant death rate to a minimum of 2%, a substantial feat considering Vijayapura’s complex topography. By ensuring sustainable planting techniques via solar-driven drip irrigation for each plant, the cooperative determination has enabled self-sustainability across the entire plantation. As we continue to enhance our efforts in the region, the next phase of the plantation drive aims to build one of the largest man-made block plantations around the village of Mamadapur, aiming to plant 2 lakh saplings in a single-block plantation – with 1 lakh saplings to be planted by the end of 2024, covering a total area of 626 hectares.”

The substantial contribution of the partnering NGOs, such as the Society for Protection of Plants and Animals (SPPA), in particular, further enabled the drive’s successful operations by raising awareness about the campaign in the rural region – by educating over 8,000 rural students in the district via a myriad of interactive campaigns/activities, such as building/making bird feeders.

Commenting on the crucial impact of the plantation drive to date, Mr. Dhruv Patil, President of the SPPA, noted, “We have witnessed immense progress in the region’s wildlife and environment only over a span of five years, with the forest cover of the district – which was the lowest in the state – improving from 0.17% to 0.24%. Further, wildlife enthusiasts and environmentalists have already documented over 185 species of birds residing in these plantations, while even acting as home to migratory species. Significant reductions in temperatures have also been witnessed, with the district enjoying the season’s first spell of rains, while the state met with soaring temperatures. We believe that the plantation drive was undertaken/implemented with future generations in mind – creating a vital lung space for the state to filter the urban air, and are immensely proud to be a part of such an ambitious yet noble cause.”

Surpassing the planting of 1.30 crore trees, the Koti Vruksha Abhiyan demonstrates unwavering determination, thriving on continuous growth, and serving as a global exemplar. Aiming to plant another 2 crore trees by 2025 the project aspires to continue to persevere, despite formidable challenges – fostering a flourishing green revolution.

Securing Our Earth on Earth Day 2024: A Call to Action for Conservation

By Sundar Balasubramanian, Managing Director at Check Point Software Technologies, India & SAARC

Cybersecurity solutions quietly stand as guardians of our society, ensuring the seamless functioning of economies, businesses, and critical infrastructure worldwide. While commonly associated with defending against data breaches and cyber-attacks, one often overlooked aspect is their contribution to securing our planet’s sustainable future. They play a vital role in monitoring environmental changes, predicting natural disasters, and safeguarding satellite systems tracking asteroids, thus shielding us from potential catastrophes.

In this blog post, we delve into this unseen yet critical facet of cybersecurity, shedding light on its significance beyond merely protecting digital assets. As we observe Earth Day this year, we also reflect on how cybersecurity solutions have evolved and become integral to securing life on Earth.

Cyber security as The Guardian of Our Planet

Cybersecurity has come a long way from its early days of simple virus protection. Today, it encompasses a broad range of technologies and strategies designed to protect networks, devices, and data from unauthorized access and cyber threats.

India’s ranking in the Climate Change Performance Index (CCPI) has improved, with the country now ranked 7th in the 2024 index, up one spot from the previous year. This ranking is a testament to India’s efforts to address climate change and meet its Nationally Determined Contributions (NDCs). India’s NDCs include a commitment to reduce the emissions intensity of its Gross Domestic Product (GDP) by 45% by 2030 from the 2005 level and achieve about 50% cumulative electric power installed capacity from non-fossil fuel-based energy resources by 2030. As our reliance on digital technology has grown, so too has the importance of cyber security in safeguarding critical infrastructure, including those vital to our societal, environmental, and overall planetary well-being.

One of the most significant areas where cyber security intersects with environmental protection is in the monitoring and management of satellite systems. Satellites play a crucial role in tracking environmental changes, predicting natural disasters, and even detecting asteroids that could pose a threat to our planet. However, these satellites are vulnerable to cyber attacks that could disrupt their functionality or manipulate their data.

A notable case study is the 2019 incident involving the European Space Agency’s Aeolus satellite, which plays a crucial role in gathering data for climate research and weather forecasting. Cyber attackers attempted to gain control of the satellite’s communication systems, aiming to disrupt its data transmission and potentially compromise the accuracy of crucial environmental data. Thankfully, the attack was detected and mitigated in time, preventing any damage to the satellite’s operations and ensuring the continued reliability of its vital environmental monitoring functions.

This successful detection and mitigation of the attack on the Aeolus satellite underscores the critical importance of cyber security measures in protecting our planet, highlighting the need for vigilant and robust defenses to safeguard the data that informs our understanding of Earth’s changing climate.

India’s own space program, managed by the Indian Space Research Organisation (ISRO), has made significant strides in satellite technology, including the launch of military satellites like GSAT-7, GSAT-6, and GSAT-7A, which have enhanced India’s maritime security capabilities.

The country’s focus on space-based assets, particularly in the maritime domain, underscores the importance of cybersecurity in safeguarding critical infrastructure and ensuring the reliability of satellite systems that play a vital role in environmental monitoring and disaster prediction. India has also been focusing on securing its satellite communication (SATCOM) systems, which play an important role in ship-to-ship and ship-to-land GPS navigation, and tracking. The Indian Navy has been ensuring adherence to cybersecurity protocols, strict inspections, regular software upgrades, risk assessments, and establishing best practices to deal with cyberattacks.

How Cyber Security Factors into Environmental Protection

The buck doesn’t stop there when it comes to the critical role that cyber security plays in securing our planet. For instance, cyber security infrastructure could be essential in protecting satellite systems used for tracking and predicting the paths of asteroids headed toward Earth.

Another instance is the protection of SCADA (Supervisory Control and Data Acquisition) systems, which are crucial for monitoring and controlling industrial processes, including those in the energy sector. A cyber attack on these systems could result in environmental disasters, such as oil spills or nuclear accidents in the worst case, or, similar to the case of the wide-reaching Viasat hack, result in critical malfunctions in the operation of renewable energy infrastructure.

Indeed, we are proud of the fact that Check Point’s cyber security solutions are pivotal in protecting such advanced and essential SCADA systems from such threats, thereby safeguarding our environment from potential harm, while ensuring the steady generation of climate-friendly renewable energy sources.

Cyber Security as a Smart Solution

The emergence of smart cities, smart buildings, smart transportation, and even smart health signifies a leap towards more efficient, sustainable, and interconnected environments. These advancements integrate various services, from traffic and emergency management in urban settings to global shipping coordination and remote healthcare, through digital platforms. They rely heavily on real-time data exchange and interconnected networks to improve living standards, streamline transportation, enhance energy conservation, and offer advanced medical care remotely. However, the backbone of these systems is their cyber security measures, which ensure the reliability and safety of these critical services.

Recent cyber incidents, such as the Colonial Pipeline ransomware attack and the SolarWinds hack, underscore the vulnerabilities that come with increased connectivity. These events demonstrate the potential chaos and severe repercussions that cyber attacks can have on national security, economic stability, and public safety. Cyber security is not merely a technical necessity but a critical infrastructure requirement that protects essential services and sensitive information across sectors including healthcare, energy, finance, and government.

A Secure and Sustainable Future is Essential

As we celebrate Earth Day, we also recognize the integral role that cyber security plays in ensuring a long and sustainable future. The development of cyber security solutions, as demonstrated by Check Point’s technologies, has been crucial in safeguarding critical infrastructure that prevents potentially large-scale environmental catastrophes, while ensuring the sustainability of our digital and physical worlds. It is a testament to the fact that in our interconnected world, securing our digital realm is inseparable from securing our Earth.

However, Check Point’s responsibility goes beyond its commitment to securing our environment and society. Check Point has set the notable goal of achieving Carbon Neutrality by 2040, and we monitor our carbon emissions while committing to improving the environmental performance of our future generation of products. In addition, Check Point also embraces the need for more environmentally- friendly products for the betterment of the planet. For instance, in our latest firewall offering of Check Point Quantum Force, the solution offered the most power-efficient design in the market, meaning they consume less power per gigabyte per second of throughput than any seen in the market, to serve our society and the environment responsibly.

Furthermore, by fostering an inclusive, diverse, and supportive workplace, the company functions as an island of stability in an ever-changing world. The full scope of our commitments is outlined in our 2022 ESG Report, and we look forward to sharing our 2023 ESG Update in the coming months.

Finally, it is important to remember that our planet is the only home that we have. At Check Point, we will continue to work diligently to shape a future where technology and sustainability go hand in hand, with the hope that we can play our part in shaping a secure and sustainable world for generations to come.

Locus.sh Unveils Sustainability Trends & Insights on Earth Day

New Delhi, 23rd April 2024: Sustainability has become a top priority for governments and corporations across the world including heightened consumer awareness. In a recent PwC survey, 8 out of 10 respondents are willing to pay a premium of up to 5% for sustainably produced products. Against this backdrop of thriving sustainability frameworks, Locus.sh shared some key insights and trends based on internal industry assessment.

The industry assessment by Locus. sh on Decoding Asia’s Last Mile Maturity: Trends, Technology, Transformation, has uncovered significant gaps in how businesses are addressing sustainability and customer experience, two critical areas that have become imperative for organizations to excel in. While consumer awareness and willingness to pay a premium for sustainable products have grown significantly, the assessment found that follow-through on sustainability initiatives has been weak. Most respondents in three of the five industries do not factor in carbon emissions while tracking. According to the findings, 49% of global organizations are not confident that they can track sustainability metrics that can help reduce emissions and fuel consumption.

The assessment also delved into the customer experience landscape, where it uncovered significant room for improvement. As per findings from the assessment, when it comes to meeting and exceeding customer expectations around fulfillment, half of the respondents are still looking for ways to provide greater choice, convenience, and differentiated experiences, but at a viable cost to both the business and the customer.

On a sector-based level, e-commerce businesses were the lowest performers in customer experience, with more than 50% of the respondents in the sector responding that their customers were not satisfied with the timeliness of their fulfillment, while 45% were not satisfied with the kind of updates they receive on their order status. A large reason for this is that consumer expectations around seamless fulfillment experiences have been growing steeper. This has largely resulted from new benchmarks set by industry leaders in the past two decades. According to a McKinsey report, Amazon has reduced the time frame of its free-delivery service from eight days in the year 2000 to two-day shipping in 2015 – 75% drop in just 5 years. This clearly reflects the complexity of balancing customer expectations with sustainable operations.

Araiya Hotels and Resorts Expands Reach Across Indian Hospitality Sector

India, 23rd April 2024 – Araiya Hotels and Resorts, led by the vision of Amruda Nair, granddaughter of renowned Captain C.P Krishnan Nair of Leela Hotels, is making waves in the Indian hospitality industry. Despite being a relatively new player, the company boasts of a legacy in hospitality spanning generations, infused with a fresh perspective and a commitment to excellence.

Murlidhar Rao, the Chief Operating Officer of Araiya Hotels and Resorts, reflects on the journey thus far, emphasizing the company’s deep-rooted hospitality heritage. “While the onset of Covid presented challenges, our resilience and dedication to quality prevailed. Araiya Palampur stands as a testament to our commitment to excellence, setting the stage for our future endeavors,” states Murlidhar.

Central to Araiya’s success is an unwavering focus on aligning with owner expectations while leveraging operational expertise to exceed guest satisfaction. With a robust foundation in operations, encompassing core brand standards, sales, marketing, technology, and guest engagement, Araiya ensures a seamless experience across all touchpoints.

Looking ahead, Araiya Hotels and Resorts embarked on an ambitious expansion journey. The upcoming Alibaug project, featuring the Araiya Spa in collaboration with Avas Wellness, showcases the brand’s innovative approach to holistic hospitality. Additionally, projects such as Soul by Araiya in Dharamsala and a boutique hotel in Kannur underscore the company’s commitment to diversifying its portfolio.

Expanding beyond the Indian shores, Araiya Hotels and Resorts is set to make its mark in international destinations, including the Maldives and Sri Lanka. With a keen eye on the midscale market, the brand remains steadfast in delivering unparalleled guest experiences, irrespective of location or property type.

“Whether it’s a serene resort or a bustling city hotel, our goal remains consistent – to evoke the unmistakable Araiya experience,” affirms Mr. Murlidhar Rao.

At Araiya Hotels and Resorts, the belief is steadfast in the power of business to drive positive change in society and the environment. As a responsible corporate citizen, Araiya is committed to Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) initiatives that create a lasting impact. Their CSR and ESG activities are integral to their core values of excellence, integrity, and social responsibility, guiding everything they do as they strive to build a better future for generations to come.

Araiya Hotels and Resorts continues to redefine Indian hospitality, blending tradition with innovation to create memorable experiences for guests worldwide.