13, Dec 2023
DriveU and WeWork India Partner to Encourage Safer Commute for Employees and Members
National, December 13, 2023 – DriveU, India’s largest on-demand car driver service and a super app for car owners, today announced their collaboration with WeWork India to provide a safe, reliable alternative for transport. Employees and members of WeWork India, the largest and leading flexible workspace provider, who own a car can now travel for business meetings in a hassle-free manner. In the country with two cities (Bangalore & Pune) in the top 10 of the “Tomtom’s Traffic Index”, this partnership will help save time and encourage safer modes of commute.
With traffic congestion becoming an increasingly prevalent challenge in cities like Bangalore and Pune, the demand for innovative transportation options has never been more apparent. In bustling metropolises like New Delhi, Mumbai, and Bangalore, where traffic bottlenecks are a daily reality, car owners are seeking alternatives that are reliable, and efficient and help enhance productivity while on the road.
Key Features of the Partnership:
Dedicated Drivers: Access to DriveU’s vast network of professional and verified drivers for a safe and comfortable commute.
Flexibility: Schedule rides as per convenience, as per the diverse needs and varying work hours.
Customized Packages: Exclusive transportation packages and cost-effective solutions.
Enhanced Productivity: Reduced stress regarding commute, will lead to increased productivity and a better work-life balance.
Ashok Shastry, Co-founder & CEO at DriveU, said, “We are happy to partner with WeWork to introduce a more convenient way to get around the city in one’s own car, and a safe option for car owners to get home after festivities. Our collaboration with WeWork is about making life simpler, and safer, for their tenants and employees. With this partnership, not only will we impact the lives of thousands of people, but we will also encourage socially responsible behaviour while enhancing a car owner’s transportation needs in the comfort of their own vehicle.”
Priti Shetty, Chief People & Culture Officer, WeWork India commented, “As a member and employee-first organisation, we continually look for ways to enhance their overall experience. At WeWork India, we have implemented various safety and security measures, and our collaboration with DriveU is yet another step towards the same. We are delighted to partner with them to provide safer modes of travel for our members and employees, across locations. With DriveU’s extensive network of professional drivers, traveling to and from business meetings and social gatherings will become seamless.”
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- By Rabindra
13, Dec 2023
Fresh Ayurvedic beauty brand ‘Nat Habit’ secures $10.2Mn in Series B funding led by Bertelsmann India Investments (BII); With 80Cr current ARR, eyes more than 4X growth in the next 24 months to reach 350Cr ARR
New Delhi, December 13, 2023: Nat Habit, a pioneering D2C natural beauty and wellness brand has raised $10.2Mn in series B funding led by Bertelsmann India Investments (BII). The round also saw participation from existing investor Fireside Ventures along with other investors including Amazon India Fund, Mirabilis Investment Trust, and Sharrp Ventures. Born out of the founder’s (Swagatika Das) personal commitment towards holistic wellness Nat Habit remains steadfastly committed to its ‘100% Natural Care’ mission. The company is currently clocking an ARR of 82Cr. It plans to allocate the funds strategically to propel growth and expansion (new categories, retail, R&D, and talent). With this strategy, Nat Habit eyes a 4X+ growth in the $30Bn beauty and personal care market to land at 350Cr ARR in the next 24 months.
Commenting on the announcement, Founder Swagatika Das said, ‘’Nat Habit was founded with a vision to make true & wholesome natural care available to all. We have been doing that with Fresh products from our Ayurvedic Kitchen. Over the years, we have witnessed great support from our investors who have helped us in our journey of delivering high-quality, sustainable, and truly natural personal care products. Natural or ayurvedic care is not merely a trend for us; it is a lifestyle or habit we would like consumers to adopt for a safer, longer and happier life. With the recent Series B funding, we aim to double down on our efforts in terms of building a stronger community and making larger strides towards making Nat Habit the go-to brand for every Indian’s daily personal care needs.’’
Commenting on the fund raise Pankaj Makkar, Partner Bertlesmann said, “Nat Habit has taken personal care to a new level by offering fresh products using proprietary techniques and natural ingredients. We are excited by their unique products that have led to immense customer love and strong retention. This investment is a sign of our confidence in Nat Habit’s potential and our relationship with its founders. We’re excited about a future filled with mutual success and ongoing teamwork.”
Speaking on the investment Fireside Ventures Partner, Dipanjan Basu said, “India’s beauty & personal care market is on a steep growth trajectory with multiple emerging needs and gaps of consumers. We are extremely impressed with what Nat Habit is trying to achieve in this market, with its disruptive products & strong commitment to goodness. This certainly is a brand that’s here to win. Fireside will continue to support such visionary purposes & entrepreneurship – it also strongly aligns with our fund’s purpose of building responsible brands that do good for the environment and people.”
The Industry and Business Model:
Over the last 5-6 years the BPC industry in India has seen a significant shift towards clean and natural ingredients owing to the increasing consumer awareness and demand. According to Statista, India’s Natural Cosmetics market is projected to generate a revenue of INR US $0.90bn by 2023 and is anticipated to experience an annual growth rate of 3.52% (CAGR 2023-2028). This in turn, has given rise to homegrown clean ingredients-led brands like Nat Habit that are committed to making fresh, 100% natural personal care products more accessible to consumers across the country.
Since its inception in 2019, Nat Habit has been committed to making true natural personal care accessible to every Indian household. With a strong R&D backing, NatHabit creates proprietary formulations out of fresh ingredients such as raw milk, fruits & herbs. The products are made and shipped fresh daily, straight from its Ayurvedic kitchen. Nat Habit beats all levels of nature.
It is one of the rarest brands to serve NOT just natural but 100% natural personal care. Strong founder commitment, own R&D & own manufacturing allow for such high-quality servings. This in return breaks the clutter of BPC and brings immense brand love and cheer from users. Nat Habit today serves nearly 14 lakh customers, ships 15,000 units per day, and has 35 product lines. More than 70% of its users hail from Tier 1 & Tier 2 cities while the brand sees a good 30% demand from Tier 3 cities and beyond.
Next Steps:
Over the next 24 months, Nat Habit envisions expanding its product portfolio which currently includes Malais (moisturizers), Hair Oils, Facewash, Ubtans, and more. There will be channel expansion into offline and a substantial focus on creating more brand awareness. Additionally, approximately 2mn USD will be used to give exit to angels and very early stage investors – nearly 4.5 to 5X returns over 4yrs.
Past Funding:
In 2022, Nat Habit successfully secured $4 million in its Series A round, spearheaded by Fireside Ventures, renowned for its focus on consumer brands. It also has Peak XV Partners as an investor. Past funding has helped the brand grow more than 4X in revenue, improve its reach in marketplaces, invest in R&D, and expand its portfolio of products in the last 2 years.
13, Dec 2023
BGauss’s latest campaign takes over BEST buses across Mumbai
Mumbai, 13th December 2023: BGauss Electric Scooters, along with their agency Admatazz has launched the next phase of its creative and innovative campaign. Their latest creative and innovative work graces Mumbai’s BEST buses by transforming routine BEST bus rides into an engaging visual experience. After receiving a successful response in the first part of the campaign, where the brand took over the lifeline of Mumbai’s transportation, the Mumbai local trains, they have now extended their campaign and transformed routine BEST bus rides with captivating visuals.
The campaign adorns BEST buses with visuals showcasing passengers seemingly gliding on BGauss scooters. This campaign aims to turn the heads of the public and show them an alternative and a whimsical escape to riding a swift, eco-friendly ride that’s just a BGauss away.
“At BGauss, we are committed to pushing the boundaries of marketing. The positive response to our local train campaign has fueled our determination, inspiring us to expand our reach to the Mumbai local buses and magnifying our connection with the city’s heartbeat” said Priyanka Kabra, Brand Director, BGauss Electric Scooters.
“Crafting this campaign was not just strategic, but a whole lot of fun. The power of hyperlocal marketing is profound, and while Mumbai has proven to be a phenomenal playground for us, we are eager to infuse that same energy into diverse markets” commented Yash Chandiramani, Founder and chief Strategist, Admatazz.
13, Dec 2023
Smart home startup Aliste Technologies raises $1 million from YourNest Venture Capital and Artha Venture Fund
13th December 2023: Smart home automation startup Aliste Technologies has raised $1 million in a round led by YourNest Venture Capital and Artha Venture Fund. The round also saw participation from renowned investors like Dholakia Ventures, KRS Jamwal, and Anikarth Ventures, among others. Existing institutional investors in the company include 100X.VC. Aliste, which has built a strong presence in NCR & has now expanded to Bangalore, is seeing phenomenal growth owing to its subscription-based model for its customers.
Founded in 2021 by VIT batchmates Aakarsh Nayyar, Anant Ohri, Bhavya Kansal, Konark Gautam, Shreyansh Jain, and Udit Pandoh, Aliste Technologies is addressing the home automation market to make tech-enabled homes within the reach of homeowners and businesses looking to provide an upgraded customer experience and save energy. The brand offers innovative retrofit automation products allowing users to control their existing appliances via an app or voice assistants with a subscription model starting at ₹1 per appliance per day. Their footprint currently spans over 2,500 residential, commercial, and hospitality projects with clients like The Taj group of hotels, Vouchagram India, and Stanza living in their portfolio.
Anant Ohri, Co-founder of Aliste, said, “We see a major gap in the consumer IoT segment in India. As aspirations of working Indians soar, we believe our solution has the ability to not only provide a well-packaged automation solution but also result in energy savings. Aliste’s products are designed with the luxury and convenience of its users in mind while providing 10 – 15% savings on their monthly electricity bills. Our aim is to save electricity worth $1 Million by 2025.”
Commenting on the fundraise, Sunil K. Goyal, Managing Director & Fund Manager, YourNest Venture Capital, said, “Aliste’s innovative low capex and subscription model makes it unique and gives it the capability to scale at a rapid pace by targeting young adults in the expanding high-income and upper/middle-income demographics across India. The founding team has already been solving this problem for the last three years since their final year of college and has the motivation and energy to create a large global organization.”
Anirudh A. Damani, Managing Partner at Artha Venture Fund, adds, “We see unprecedented growth in the automation market from different angles. In the last 5 – 7 years, Indian consumers have warmed up to subscription-based services. Aliste has been able to tap into this changing consumer behavior and has also managed to keep it affordable. Even on the B2B side, as more Indians resume travel, they expect a high-end experience from the hospitality sector, and hotel chains are well aware of this changing scenario. The surging demand for automation in residential and B2B channels and Aliste’s approach to leveraging the market opportunity with a subscription-led model prompted us to invest in the company.”
Ninad Karpe, Partner, 100X.VC, said, “The home automation industry is a rising sector in India. Aliste Technologies has carved a niche for itself with its innovative subscription-based model in this market. The company has achieved the unimaginable by introducing home tech that is not only convenient but also affordable for customers. We are happy to be a part of their progressive journey and are looking forward to extending our support in all ways possible.”
High capex is one of the biggest reasons why smart home adoption in India remains one of the lowest in the world. With sub-1% adoption of smart homes in India, Aliste Technologies is addressing an enormous market opportunity while making home automation affordable and accessible. At a subscription cost of just ₹1 per appliance per day, a typical 3 BHK can now get automated at just ~₹ 500 per month, compared to a conventional automation route requiring homeowners to shell out upwards of ₹ 1 lakh in a single go.
Aliste Technologies is showing phenomenal growth owing to its subscription-based model for its customers. It has a strong presence in the Delhi-NCR region and has recently entered the Bangalore market. With the freshly infused capital, the company intends to spread its footprints pan-India and boost brand awareness initiatives.
13, Dec 2023
Indian Organizations Say Hybrid Cloud Approach is Critical to Unlock the Power of Generative AI: IBM Report
Bengaluru, India, December 13th, 2023 — A new global survey from IBM (NYSE: IBM) revealed that in India, 64% of hybrid cloud users have a formal, organization-wide policy and/or approach for the use of Generative AI (GenAI). However, barriers that once slowed down hybrid cloud adoption are now impeding the implementation of GenAI. Cloud leaders are concerned about the challenges associated with the privacy and confidentiality of data and information when adopting GenAI. In addition to the ability to unlock the power of generative AI being cited as one of the key benefits of a hybrid cloud approach, leaders agreed that a cloud environment is essential for managing sustainability initiatives at an enterprise level, but workforce deficiencies in cloud skills are impacting implementation.
The IBM Cloud Transformation Report 2023 commissioned by the IBM Institute for Business Value and conducted by independent research firm, The Harris Poll, was created to help organizations map their cloud transformation and empower them to self-classify their progress. Built on a foundation that leverages insights from experienced cloud professionals, enterprises can use the Index to gain measurable metrics that can help quantify their progress and uncover areas of opportunity and growth. Over 3,000 IT and business decision-makers in 12 countries and across 23 industries were surveyed.
“As GenAI gains momentum in India, organizations need to harness the power of a robust hybrid cloud approach to tackle challenges that are coming to the forefront. Investing in the right cloud technologies and tools will help businesses tackle increasing security and compliance concerns and deliver on their sustainability goals,” says Viswanath Ramaswamy, Vice President – Technology, IBM India & South Asia. “As evidenced by the report, hybrid cloud models aided by the right talent capabilities will play a huge role in shaping the success of business transformation initiatives. It is heartening to see that about 85% of respondents have said they are creating new job positions to fulfill the need for cloud skills in this Generative AI era.”
The IBM Cloud Transformation Report 2023 – India Findings
Need for Cloud Skills Takes Center Stage
In India, on average 68% of the business leaders surveyed agreed that lack of cloud skills remains a considerable challenge in their digital transformation journeys, which is higher than the global average of 58% – ranking second to only Japan (75%). However, the strong intent of Indian businesses to overcome this obstacle to innovation is becoming evident – about 85% of the surveyed organizations said they have created new positions to fulfill the need for cloud skills. Indian organizations are leading the efforts to close the skills gap, followed by those surveyed in the United States of America (80%), United Kingdom (77%), Germany (72%), Spain (72%) and Australia (70%).
Security and Compliance Concerns Slowing Down GenAI Adoption
As businesses ramp up digital transformation efforts in a rapidly evolving cyber threat landscape and strive to remain compliant with cybersecurity laws, they are also concerned about the exposure of sensitive data. In India, about 36% of cloud leaders expressed concern about cybersecurity or the privacy and confidentiality of data and information when adopting GenAI. In fact, 60% of cloud leaders cite security and compliance as reasons for moving certain workloads from public clouds to private clouds or on-premises data centers, which represents an increase of 18% from the previous year.
Leveraging the Cloud for Sustainability Initiatives
As the adoption of GenAI grows, the data processing power required for AI workloads can present new challenges to organizations that are looking to reduce their greenhouse gas emissions. Using the right tools for tracking, managing, and reporting on sustainable goals – including for partners and third parties – has never been more important. In fact, 43% of decision-makers surveyed in India agreed that they use the cloud to help deploy, track, and manage sustainability goals internally, while 44% say they use the cloud to help deploy, track, and manage sustainability goals for third parties.
Organizations surveyed recognize the role that strong technology partnerships play in helping them achieve their sustainability goals. About 92% of the organizations surveyed in India agree that open innovation with business partners is the biggest driver for sustainability initiatives – with India ranking the highest of all countries surveyed alongside Brazil.
Methodology:
The “Cloud Transformation Report,” is a new global survey from the IBM Institute for Business Value (IBV). Survey data was collected online from 3,018 IT and business decision-makers in 12 countries and across 23 industries by The Harris Poll on behalf of IBM and the IBM Institute for Business Value (IBV) in May/June 2023. Industries included financial services, manufacturing, government, telecommunications, and healthcare, to understand where organizations are advancing, or merely emerging, on their transformation journeys.
13, Dec 2023
Unicommerce powers Cult.fit platform’s e-commerce operations
New Delhi, 13 December 2023: India’s leading fitness services and products platform, Cult.fit, has partnered with Unicommerce to streamline its supply chain operations for its smart fitness products under the Cult.sport segment. Cult.fit platform will manage its orders and warehouse operations through the Unicommerce platform, accelerating order processing and elevating the post-purchase experience for its end consumers.
The Unicommerce platform will help manage the entire cult.sport product range, including high-quality sportswear, versatile home exercise gear, gym equipment, bicycles, and a range of nutraceuticals. With Unicommerce’s order management and warehouse management solutions, the brand will be able streamline its warehouse operations which will lead to faster processing of orders. The platform has currently integrated 25+ warehouses located across the country on the Unicommerce platform and processes over 50,000+ orders in a month.
With the growing popularity of fitness products and services in the Indian market, cult.fit platform has been witnessing high demand for its wide range of sportswear, gym accessories and health products. Unicommerce’s technology will smoothen operational challenges such as unsynchronised inventory, order allocation, bulk order management, logistics management and return orders management by integrating all of its warehouses onto a single platform, allowing it to allocate orders to the nearest warehouse automatically and streamline its order management processes.
Regarding the partnership, Kapil Makhija, CEO of Unicommerce, said, “Cult.fit has redefined the workout experience for sports and fitness enthusiasts. We are delighted to partner with Cultfit platform and deploy an effective supply chain system that helps automate supply chain processes and enhances capabilities to handle their rising orders. Our adaptable and resilient product framework provides a competitive advantage, positioning us as the preferred solution for businesses aiming to expedite their growth.
Unicommerce, with its robust technology, is reshaping India’s new-age retail industry. Unicommerce’s extensive integration network across marketplaces and carts, POS systems, 3PL service providers, ERPs, and POS systems has simplified the post-purchase journey for thousands of brands. The company has witnessed growth in its international business with a growing client base in the Middle East and Southeast Asia.
13, Dec 2023
Kyndryl and HIAL Empower Ladakh’s Youth with Entrepreneurial Skills
Bengaluru, 13 December 2023 – Kyndryl, the world’s largest IT infrastructure services provider, today announced a collaboration with the Himalayan Institute of Alternatives Ladakh (HIAL) to empower Ladakhi youth with real-world entrepreneurship skills that can solve region-specific problems and support sustainability goals.
As part of its Corporate Social Responsibility outreach Kyndryl will support the “HILLs Fellowship in Integrated Mountain Development”, HIAL’s flagship program. The commitment involves sponsoring students enrolled in the program as well as providing career guidance. Kyndryl’s volunteers will also support the students with tech and non-tech assistance as required.
Residents of Ladakh and other Himalayan mountain regions need customized learning approaches and skills to overcome the unique social and environmental challenges native to their environment. The 11-month immersive program bridges this skills-gap by focusing on hands-on practical learning that builds expertise in specific topics such as environmental studies, sustainable entrepreneurship, responsible tourism, and eco-responsive architecture to help students become social entrepreneurs.
“HIAL’s reputation for building frugal innovation projects is something that impressed me, and we are excited to work closely with them. This engagement will empower Ladakhi youth with the skills, insights, and training to become social entrepreneurs for their region. The values and vision of HIAL and the HILLS Fellowship align with our own focus areas of corporate social responsibility future-forward education, inclusive economy, and climate action,” said Lingraju Sawkar, President of Kyndryl India.
“By investing in the education and development of Himalayan youth, Kyndryl is building a skilled and innovative workforce that can contribute to India’s economic growth. This program will empower these young people to harness their potential and be drivers of sustainable development. Many of our graduates embark on their own successful ventures, becoming social entrepreneurs that provide employment for others in their communities,” said Sonam Wangchuk, Founding Director of HIAL.
“Our curriculum differs from the traditional system in its focus on innovation, creativity and practical learning. We aim to create a young workforce capable of intelligent problem- solving, sustainable living and independent thought. With support from Kyndryl, we aim to make these education courses more accessible to the local student population.” said Gitanjali J B, Co-Founder, CEO and Dean, HIAL.
13, Dec 2023
About 22 Million Employees Across 31 Countries Celebrate Retail Employees’ Day
India, December 13, 2023: India’s retail sector, employing over 46 million people, observes Retail Employees’ Day (RED) annually on December 12th. The movement, initiated in 2011 in India by TRRAIN and the Retailers Association of India (RAI), unites the industry in recognising the hard work of retail employees who consistently serve and delight customers.
Celebrated across 31 countries viz. Turkey, UAE, India, Philippines, and Bangladesh, the Retail Employees’ Day initiative now enters its 13th year of creating awareness and empathy for the retail community.
Kumar Rajagopalan, CEO, Retailers Association of India (RAI), expressed, “This day was dedicated to acknowledging the relentless efforts of the retail associates who serve and delight customers every day of the year, even on national holidays. We hope that consumers appreciate this dedication and take this opportunity to visit their nearest retailer and their favorite brand stores to convey their gratitude with a simple ‘Thank You’ on this occasion.”
Speaking about Retail Employees’ Day, BS Nagesh, Founder-TRRAIN said, “Retail Employees’ Day stands as a heartfelt tribute to the often-overlooked heroes of the retail industry—those individuals who unwaveringly deliver exceptional service to customers day in and day out. Through this initiative, we aim to shine a spotlight on the invaluable contributions of these remarkable individuals, not only within India but also across 31 countries where this movement is celebrated. It’s a testament to their resilience, dedication, and the essential role they play in ensuring that retail remains a vibrant and customer-centric industry.”
Government officials and Ministers from the Centre and States have sent letters to the Retailers Association of India (RAI) to show their support for this day. Shri Piyush Goyal, Hon Minister of Commerce and Industry, Consumer Affairs, Food & Public Distribution and Textiles, Government of India, said, “The retail industry is a significant contributor to our nation’s GDP. I am confident that the celebration of Retail Employees’ Day by RAI will encourage retailers to work with a spirit of quality and excellence and incorporate the best retail practices.”
Shri Bhupendra Patel, Hon Chief Minister of State Government of Gujrat, said, “The retail industry has played a pivotal role in helping India become one of the fastest-growing economies in the world. The celebration of Retail Employees’ Day by RAl is a significant gesture towards appreciating the efforts of our retailers.”
Dr. Pramod Sawant, Hon Chief Minister of State Government of Goa, expressed, “I am pleased to learn that RAI is set to celebrate Retail Employees’ Day. The 14000 member organisations of RAI provide employment to a staggering 50 million Indians and this celebration will play a vital role in fostering a stronger retail environment.”
Dr. Bijoy John (I.R.S.), Director, Department for Promotion of Industry & Internal Trade Ministry of Commerce & Industry, Government of India, said, “It gives me immense pleasure to greet you all on the occasion of the Retail Employees’ Day. On this momentous occasion, we celebrate and recognise the resilience, adaptability and the positive impact, the retail employees make on the lives of millions of customers. As retail employees, your contribution to maintaining high standards of customer service and operational excellence is paramount. You are the reason behind the smiles of countless customers and the success of our retail industry. Keep up the great work, and know that your efforts are deeply valued and appreciated.”
Shri Jayesh Ranjan (IAS), Principal Secretary to Government Commissioner for Industrial Promotions, Industries and Commerce Department, State Government of Telangana, expressed, “Telangana is one of the leading states in Retail Business. The State, since its formation, has laid special emphasis on sector, recognising it as one of the important growth engines. The industries & Commerce Department understands the importance of skilling and recognises employees’ contribution in growth of business. To support the retail sector in procuring skilled manpower, the department recently facilitated an MoU between Telangana Academy of Skills and Knowledge (TASK) and Retailers Association of India (RAI) powered Ratnadeep, to provide trained manpower to various retail companies in Telangana. This will positively help the retail companies grow their business in the State.”
Rohit Kumar Singh (IAS), Secretary, Department of Consumer Affairs, Government of India, said, “Retail Sector is one of the most vibrant and dynamic sectors of the Indian economy. With significant contribution to GDP, retail is also one of the largest employers, providing round the year direct and indirect employment and also fuelling growth in many allied sectors. This potential of the retail sector must be utilised to create not only more job opportunities for the youth but also focus on improving productivity & quality of jobs.”
Besides retail stalwarts and brands, Bollywood celebrities also took onto social media to greet retail associates and encourage them for their dedication and hard work. Some of the celebrities that sent out their wishes for retail associates included Ananya Pandey, among others.
Social Media Tags
Hashtags
#RetailEmployeesDay2023
#RED2023
#HappyRetailEmployeesDay
#CheersToYou
Retailers Association of India (RAI)
@rai_india
Twitter: https://twitter.com/rai_india?s=09
LinkedIn: https://www.linkedin.com/company/retailers-association-of-india
Instagram: https://instagram.com/rai_india?igshid=1fsfy7kc13huk
Facebook: https://www.facebook.com/retailersassociationindia/
TRRAIN
Instagram: https://www.instagram.com/trrain_india/
Facebook: https://www.facebook.com/TRRAIN/
LinkedIn: https://www.linkedin.com/company/trust-for-retailers-&-retail-associates-of-india- trrain-/
Twitter: https://twitter.com/trrainindia
12, Dec 2023
Polaris Announces Bornfree Motors LLP as its Authorized Off-Road Vehicle Dealer in Karnataka
Bengaluru 12th December 2023 – Polaris, a global leader in off-road vehicles, today marked another significant milestone by appointing M/S Bornfree Motors LLP as the authorized dealer for promoting Polaris Off-Road Vehicles (ORV) in the vibrant state of Karnataka. The esteemed dealership, Bornfree Motors LLP, is headed by Mr. Prithvi Prasad, a dedicated professional and a passionate off-roader himself.
Mr. Prithvi Prasad, Director of Bornfree Motors LLP, has been a fervent off-roader since his childhood, possessing an in-depth understanding of Polaris products. His long-standing dream of merging his passion with his profession has become a reality with the recent appointment as a Polaris ORV Dealer in Karnataka.
Polaris recognizes Karnataka as a significant business location for off-road vehicles, and the partnership with Bornfree Motors LLP is expected to further strengthen the brand’s presence in the region. The state has demonstrated consistent growth and interest in Polaris vehicles over the past few years.
Lalit Sharma, Managing Director, Polaris India, expressed confidence in the partnership, stating, “Karnataka has proven to be a strategic market for us, and we believe that Bornfree Motors LLP, under Mr. Prithvi Prasad’s leadership will contribute significantly to our growth in the region.”
“We are delighted to welcome Bornfree Motors LLP as our authorized dealer in Karnataka. Mr. Prithvi Prasad’s personal connection with off-roading and his dedication to Polaris products make him an ideal partner for us. We look forward to a successful collaboration that will bring the thrill of off-roading to enthusiasts across Karnataka,” said Ashish Singh, National Sales Head at Polaris.
Mr. Prithvi Prasad, who is not only a seasoned off-roader but also a certified “International Cricket Council” cricket coach, shared his enthusiasm, “It’s a dream come true to be associated with Polaris as an authorized dealer. I am thrilled to bring the world-class Polaris ORVs to the off-road enthusiasts in Karnataka. This partnership aligns perfectly with my passion for off-roading, and I am confident that it will be a great success.”
With this partnership, Polaris India is looking forward to providing an unmatched off-roading experience to adventure enthusiasts in Karnataka.
12, Dec 2023
Rallis India drives innovation in Crop Nutrition with NAYAZINC™
Bengaluru | December 12th, 2023: Rallis India Limited, a Tata enterprise and a leading player in the Indian agri inputs industry, is strengthening farming practices with NAYAZINC™, a unique, patented zinc fertilizer designed for soil application. This innovation is transforming agricultural practices across various crops, soils, and agro-climatic conditions, providing farmers with a highly efficient alternative to Zinc Sulphate.
NAYAZINC™ is a fully FCO-compliant product with high standards of quality and aspires to replace Zinc sulphate as a preferred choice for Indian agriculture. With 16 percent zinc, it provides optimum zinc nutrition to the plants at almost one-tenth of zinc application when compared to Zinc Sulphate. With 9 percent magnesium also in its content, NAYAZINC™ boosts photosynthesis during the early growth phase. NAYAZINC™ offers an innovative solution suitable for a wide range of crops; Paddy, Wheat, Maize, Sugarcane, Pulses, Oilseed, Vegetables, Cotton, Sorghum, Mustard; Groundnut, and Soybean.
Sanjiv Lal, Managing Director of Rallis India Limited, expressed his enthusiasm about NAYAZINC™, stating, that NAYAZINC™ is a testament to our dedication towards achieving our Mission – “Serving Farmers Through Science”. More than 45 percent of Indian soils are low in plant-available zinc, NAYAZINC™ is an innovative solution to enhance productivity and improve sustainability. Zinc nutrition in plants has a strong bearing, much like zinc nutrition in human beings, especially infants and babies. Our investments in this product are intended to provide a strong foundation for healthy soil, producing healthy foods for a healthy nation.”
S.Nagarajan, Chief Operating Officer of Rallis India Limited, added, “Built on the principles of Zinc delicately bound in a Polyphosphate chain to prevent it from undesired reactions in soil, this innovative micronutrient fertilizer allows co-application with any crop nutrient source and acts as a slow-release fertilizer to improve use efficiency several times when compared with the traditional Zinc Sulphate. NAYAZINC™ represents a significant step forward in crop nutrient application. ”
Rallis India Limited aspires to elevate agricultural practices through its inventive crop nutrition solutions. The company’s steadfast commitment to R&D and business development has yielded promising results in current markets, reinforcing its leadership in the agri-input Industry. The company is confident that NAYAZINC™ will usher in a new era of sustainable farming practices, benefiting both farmers and the environment in the foreseeable future.
