12, Dec 2023
BluePi welcomes Ravi Girdhar as Vice President of Sales
Gurgaon, December 12, 2023: BluePi Consulting (BluePi), a leader in data-driven business transformation solutions, is pleased to announce the appointment of Ravi Girdhar as the Vice President of Sales. With a proven track record of having delivered for over 20 years in driving sales strategies and nurturing strong customer relationships, Ravi Girdhar brings valuable experience to his role at BluePi.
In his role as Vice President of Sales, Ravi will play a key role in steering the organization’s sales division, designing and executing sales strategies, and promoting teamwork to drive further growth while expanding BluePi’s market presence.
Ravi brings a wealth of experience in sales, transition, and delivery management. He is recognized for his exceptional ability to manage P&L, identify and secure lucrative business opportunities, and cultivate a collaborative and results-oriented team that consistently achieves organizational objectives. With extensive experience in Enterprise and SaaS sales, account management, and strategic deals, Ravi has also successfully established and scaled high-performing presales teams. Ravi’s international experience, having contributed to growth and profitability in both the US and the UK, further strengthens his ability to foster success in diverse markets.
Commenting on the appointment, Pronam Chatterjee, Co-founder and CEO, of BluePi Consulting said, “We are indeed happy to welcome Ravi Girdhar to BluePi to head our sales business unit. We are confident that under Ravi’s leadership, the organization will further expand its footprint across various industries. He will play a critical role in driving our sales strategies and strengthening relationships with all our customers worldwide.” He further added, “I am confident Ravi will be a great partner on this organization’s journey to success and wish him all success in his new role.”
Throughout his professional journey, Ravi has spearheaded several cross-functional and multicultural teams, making significant contributions to various strategic and transformative initiatives. His collaborative approach and belief in data-driven decision-making have been instrumental in driving transformative initiatives across industries. A graduate of the Indian Institute of Management, Kozhikode, Ravi brings a blend of technical expertise and strategic acumen to his work.
Ravi Girdhar, Vice President of Sales, said, “BluePi has established itself as a leader in business transformation and data and analytics, serving organizations across industry verticals. I am deeply honored to join BluePi and contribute to its ongoing growth journey. The industry is evolving rapidly, and I look forward to leading the sales team and working closely with our customers to drive their business success by offering them innovative and outcome-based solutions.”
This appointment is in line with BluePi’s commitment to bringing in high-caliber leadership to take the organization into the next phase of growth. Ravi’s rich experience, business acumen, and functional skills will certainly establish BluePi as a leading brand in the markets the organization operates.
For over a decade, BluePi has enabled organizations to transform their operations by providing data-driven business insights. It specializes in custom data, analytics, and AI/ML solutions that help drive business outcomes for organizations. BluePi works with technology partners, such as Amazon Web Services, Snowflake, Google Cloud Platform, Databricks, and VMware.
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- By Rabindra
12, Dec 2023
Amway India Empowers Individuals to Embrace Good Oral Care for Holistic Wellbeing with the New Glister Multi-Action Toothpaste
12 December 2023 – Recognizing the deeper connection between oral health and overall health, Amway India, one of the leading FMCG direct-selling companies, introduced the All-New Glister Multi-Action toothpaste with many benefits.
Talking about the new launch, Ajay Khanna, CMO, Amway India stated, “According to the 1 World Health Organization, over 95% of Indian adults experience tooth decay, while more than 50% suffer from gum recession, tooth sensitivity, and bad breath. As we observe a growing shift towards holistic wellness, Glister, one of the best-selling brands from Amway that has won the trust of millions of consumers worldwide, proudly leads the way in integrating oral care into a broader paradigm. In the grand tapestry of health and wellness, oral care forms a thread that interweaves through every aspect of our lives, serving as an integral part of our holistic well-being. With a legacy spanning over five decades, the Glister has consistently evolved to meet the growing needs of consumers. Our latest offering, Glister Multi-Action Toothpaste, aims to nurture and support the delicate balance of your oral care microbiome while delivering multiple benefits – increasing enamel whitening by 42%, fresh breath for 12 hours, plaque reduction, and is enriched with plant-based goodness. Furthermore, addressing the increasing preference for toothpaste with natural and herbal ingredients, we also have Glister Multi-Action Toothpaste Herbals which comes with 11 natural ingredients. These toothpastes are not merely about brightening smiles; they empower individuals to adopt a holistic approach to their health by acknowledging the interconnectedness of oral hygiene with their overall well-being.”
The mouth, the body’s gateway, teems with a diverse community of over 700 microorganisms, forming the second-largest microbiome in the body. Research indicates that 90% of all systemic diseases manifest orally, underscoring the paramount importance of oral care for holistic well-being. Towards this, the Glister Multi-Action toothpaste and Glister Multi-Action toothpaste herbals are enriched with **Plant-based goodness, including ingredients like sorbitol and glycerin. They are meticulously formulated with No animal-derived ingredients, No sugar, No alcohol, No peroxides, or No Parabens The new Glister Multi-Action toothpaste increases enamel whitening by 42% [1] and helps fight cavities, thereby maintaining strong and healthy teeth. The Reminact TM Advantage aids in the remineralization of tooth enamel by assisting in the redeposit of essential minerals on the enamel surface, making teeth more resilient to decay. The new Glister Multi-Action toothpaste ontains peppermint essential oil sourced from Nutrilite, which helps support breath freshening for 12 hours. In addition to all the benefits of Glister Multi-Action toothpaste, the herbal variant of Glister comes with 11 natural ingredients, including clove, neem, peppermint, spearmint, ginger, tea tree, mulethi, basil, eucalyptol, lemon, camphor. Additionally, both variants are IDA-certified.
The Glister Multi-Action Toothpaste and Glister Multi-Action Toothpaste Herbals are priced at Rs. 322 and Rs.333 per pack size of 200 g (inclusive of all taxes) respectively. The product packs are also available in 50 g packs to provide flexibility of purchase.
12, Dec 2023
ITC Sunfeast YiPPee! to ‘Create Magic’ from Plastic Waste
National, 12th December 2023: Sunfeast YiPPee!, a leading instant noodle and pasta brand from ITC Ltd., has unveiled a new campaign – ‘YiPPee! Better World: Create Magic’. As part of this campaign, the brand aims to educate, raise awareness, and collect, and upcycle plastic waste by turning it into park equipment like swings, jungle gyms, etc.
Playground equipment in city parks is essential for recreation, especially for children. The initiative follows a two-pronged approach for maximum impact:
Upcycling Plastic Waste: Converting plastic waste into sturdy, colourful playground equipment – from swings to jungle gyms. The intent is to give a second life to discarded plastic materials, thereby putting it to good use as well as reducing plastic in landfills.
Community Involvement: It involves conducting large-scale awareness, voting, and plastic waste collection drives, rallying the larger community to participate in the movement. The campaign will be implemented in four major metropolitan cities – Delhi-NCR, Mumbai, Kolkata, and Bengaluru. Through this campaign, the brand is advocating the joy of playing in open spaces while creating a sustainable environment.
Speaking on the initiative, Kavita Chaturvedi, Chief Operating Officer, Snacks Noodles & Pasta, ITC Ltd said, “YiPPee!, at its core, has always believed in encouraging a better way of living. Given the need for plastic waste recycling in India, the goal of YiPPee! Better World: Create Magic initiative to spread awareness on plastic waste management and demonstrate better ways to utilise plastic waste for the betterment of the society.”
Last year, through the brand’s flagship school contact programme – ‘YiPPee! Better World: Trash to Treasure’, 35 lakh children collected 2,500 kg of plastic waste which were then converted into 1,000 benches and desks for schools. Likewise, under ‘Terra by YiPPee! Better World initiative, waste plastic wrappers were used to create trendy lifestyle and utility products such as bags. The brand has been able to upcycle approximately 3.1 lakh packs of YiPPee!
ITC as an organization has sustained its plastic neutrality status for the second year in a row. ‘ITC WOW – Well Being Out of Waste’, has reached out to 2.2 crore citizens in over 55 lakh households, 57 lakh school children, and 2,100 corporates since its inception. In FY 22-23, ITC collected and sustainably managed more than 60,000 MT of plastic waste, which exceeded the amount of plastic packaging utilized by ITC during the year.
12, Dec 2023
Premium Menswear Brand ‘Kingdom of White’ expands to Cochin with its New Store
Cochin, 12 December 2023: Kingdom of White, an illustrious premium menswear brand built on a simple yet profound philosophy – For the Love of White – announces the launch of its latest store in Cochin. The brand finds an ideal location in the city’s rich cultural heritage. The city’s seamless fusion of traditional and contemporary elements mirrors the brand’s ethos of delivering ageless elegance with its exclusive white collection.
Situated on the 1st floor of the Lulu Mall, this new venture not only signifies the brand’s expansion but also reflects its dedication to bringing its unique vision to diverse audiences across India. The upcoming collection at Kingdom of White draws inspiration from diverse global cultures, showcasing prints and designs that celebrate storytelling through fashion. The store promises not just clothing, but an experience that transcends borders and time, reflecting the brand’s dedication to crafting pieces that are fresh and steeped in tradition.
Commenting on the new store, Vineet Haralalka, CEO, said, “Kingdom of White’s arrival in Cochin marks a significant milestone in the brand’s journey. We are excited to connect with the city’s vibrant culture and look forward to becoming an integral part of its narrative. We believe our collection will resonate well with the residents of Cochin and surely become a staple part of their wardrobe.”
Kingdom of White stays true to its promise of offering luxurious apparel at accessible prices.
12, Dec 2023
Mr. Rohit Gera, Managing Director, Gera Developments on year-end real estate story
Mr. Rohit Gera, Managing Director, Gera Developments
“2023 has been a very strong year for residential real estate in India. This has been fuelled primarily by greater affordability. This is evident from the demand shifting to larger-sized homes as well as the increase in prices across the board. The wider outlook for 2024 continues to look strong. This may be affected in pockets where the current boom leads to excessive price rises or oversupply.”
12, Dec 2023
Simplilearn and iHUB DivyaSampark, IIT Roorkee, Partner for a Professional Certificate Program in Generative AI and Machine Learning
● Learners will be able to attend a 2-day campus immersion program at the IIT Roorkee campus organized by iHUB DivyaSampark
● Learners will gain exposure to the latest AI trends by attending live online classes on generative AI, prompt engineering, explainable AI, ChatGPT, and more
● The professional certificate program is best suited for candidates holding a bachelor’s degree along with 2+ years of formal work experience
Bengaluru, December 12, 2023
The AI and ML industry has a promising future, with a projected global market value of $267 billion by 2027. AI is anticipated to contribute a substantial $15.7 trillion to the global economy by 2030. According to the latest Randstad survey data, over 50 percent of talent believe that AI will future-proof careers.
This new program provides learners with a unique opportunity to explore the latest advancements in the AI and machine learning space, including generative AI, prompt engineering, and ChatGPT, while engaging in over 25 hands-on, industry-relevant projects and capstones. It features live virtual sessions led by industry experts, self-paced video lessons, and masterclasses conducted by esteemed instructors from premier institutes like IITs and NITs. Learners will also have access to exclusive hackathons and Ask Me Anything sessions by IBM.
Participants can gain proficiency in more than 20 essential tools and techniques, along with access to integrated labs and exclusive masterclasses. Moreover, participants will get an opportunity to attend a two-day on-campus immersion program organized by iHUB DivyaSampark at the IIT Roorkee campus.Upon successful program completion, learners will also benefit from Simplilearn’s Job Assistance services and receive a certificate of accomplishment, and IBM certificates for IBM-specific courses.
Speaking about the program, Mr. Anand Narayanan, Chief Product Officer, of Simplilearn, said, “Amidst the ongoing tech revolution, the demand for Generative AI has witnessed an unprecedented surge. As businesses embrace automation and data-driven decision-making, harnessing the power of this new-age technology has become a prerequisite to succeed in today’s rapidly evolving digital landscape. With cognizance of this skill demand and the industry requirement, we have partnered with iHUB DivyaSampark, IIT Roorkee to offer this professional certificate program in Generative AI & Machine Learning. The program will equip professionals with the required skills to excel in the digital economy.”
Speaking about the partnership with Simplilearn, Mr. Manish Anand, Chief Executive Officer, iHUB DivyaSampark, IIT Roorkee, said, “The AI revolution has reshaped numerous industries, and we still see a growing desire among young professionals to enhance their skills in this domain. Their career aspirations align perfectly with the rising demand in this field. We recognize that specialized training, such as including Generative AI, Prompt Engineering, and ChatGPT modules in AI upskilling, adds significant value and has intensified learners’ enthusiasm to delve into the intricacies of this subject. We are delighted to collaborate with Simplilearn to provide the Generative AI & Machine Learning program, ensuring that professionals stay at the forefront of this ever-evolving landscape.”
12, Dec 2023
Jakson Group Inaugurates State-of-the-Art Manufacturing Plant, Pioneering Sustainable Energy Solutions
New Delhi, 12 th Dec 2023: Jakson Group, a Leading Energy and Infrastructure Solutions Company, marked a significant stride in its commitment to sustainable and cutting-edge power backup solutions with the inauguration of its state-of-the-art manufacturing plant at Phaltan, Maharashtra. This momentous occasion, graced by senior officials from Jackson Group, its key clients and select representatives from Cummins India, highlighted the company’s unwavering commitment to excellence and its steadfast dedication to delivering quality products to its customers.
From this plant, the company is expected to produce about 2500 gensets annually, ranging from 250KVA to 3500KVA, including gensets compliant to latest CPCB IV+ norms. CPCB IV+ gensets can cater to diverse power requirements and are designed to be highly fuel efficient with lower emissions, in line with our commitment to provide sustainable energy solutions. This plant cumulatively expands the total manufacturing capacity of Jackson to around 15,000 gensets every year.
Inaugurating the plant Mr. Sameer Gupta, Chairman & Managing Director – Jakson Group, said ” At Jakson Group, our steadfast commitment lies in advancing towards a future that is both customer-focused and sustainable. The inauguration of this genset manufacturing unit represents a substantial milestone, reinforcing Jakson’s standing as a quality-centric leader in the industry. Utilizing advanced machinery, we guarantee the production of the highest quality products for our customers. Our enduring relationship with Cummins and our dedication to sustainability underscore our commitment to delivering excellence across all facets of our operations.”
On the occasion, Mr Sundeep Gupta, Vice Chairman & Managing Director – Jakson Group, added “Jakson Group’s commitment for last 75 years has been to innovate & inspire for providing customer-centric, optimized and state-of-the-art energy solutions. This plant is another step towards our climate commitments as the new generators adhere to the latest CPCB IV+ standards, showcasing our incessant efforts to minimal environmental impact.”
Speaking on the launch, Mr. Gagan Chanana, CEO & Jt. MD – Jakson’s Distributed Energy Business, said, “Our latest generators, harnessing cutting-edge technology, exemplify Jakson’s dedication to delivering solutions that prioritize improved efficiency and reliability for our customers. This plant is more than a manufacturing facility; it symbolizes our continuous pursuit of innovation and a greener future. With the latest technology and unmatched performance, we appreciate the support of our partners and anticipate setting up more facilities across the country in collaboration with them.”
Congratulating Jakson on this remarkable achievement, Mr. Ashwath Ram, Managing Director – Cummins India, said, “The inauguration of Jakson’s new genset plant in Phaltan signifies a remarkable milestone for us. It will further strengthen our trusted partnership, which spans nearly five decades and has been built on common values shared by Cummins and Jackson.”
Extending the wishes further, Ms. Anjali Pandey, Chief Operating Officer – Cummins India, added, “Cummins and Jakson share a commitment to excellence, and it’s heartening to see Jakson expanding its operations in Phaltan. I am confident that this state-of-the-art infrastructure will go a long way in powering the success of our customers.”
The facility is expected to positively impact the local community, providing employment opportunities for over 200 individuals and making substantial contributions to the local economy. The company also plans to develop essential facilities and support systems for nearby villages, contributing to indirect economic growth. Signifying 75 years of trust & excellence of Jakson Group, a tree plantation drive was also initiated during the inauguration ceremony.
Jackson Group in solidifying its position as a premier energy conglomerate, has also marked its footprints with its other modern manufacturing setups including Solar PV Module manufacturing unit at Noida, equipped with an advanced fully automated production line of 1.2 GW. Aligning its mission to spearhead the nation’s transition to clean energy, Jackson has also ventured into other Green Energy derivatives including green hydrogen, electrolyzer manufacturing, and biofuels.
12, Dec 2023
AWS helps transform Thane Municipal School into a vibrant learning hub
December 12, 2023 | Thane, Maharashtra: Amazon Web Services (AWS) continues its focus to provide essential infrastructure to local communities in Thane, Maharashtra. Its latest effort is towards the renovation and beautification of the Thane Municipal School (school no. 4/60/112) as part of its AWS InCommunities program, which aims to make a positive impact to communities, especially in regions where AWS operates.
The renovated school was inaugurated on December 11, 2023, in the presence of dignitaries including Prerana Kadam, Center Head, Education Department, Thane Municipal Corporation; Sanjay Bhoir, Ex Corporator, Thane Municipal Corporation; Carly Wishart, Director, Data Center Planning and Delivery, Asia-Pacific Japan and China, AWS; and Kerry Person, Vice President, Data Centre Planning and Delivery, AWS.
The renovation effort at the Thane Municipal School includes electrical, plumbing and civil related work undertaken to improve the school infrastructure and create a comfortable, vibrant, and friendly space for the students and staff. The school also has a renovated library and new furniture, and its walls have been decorated with colourful, interactive, localized murals, to provide friendly learning spaces and resources to children.
AWS’s association with Thane Municipal School began when it introduced the AWS Think Big Spaces program there in June this year. The AWS Think Big Spaces program is focused on enabling students to cultivate an interest in Science, Technology, Engineering, Arts, and Mathematics (STEAM) disciplines. AWS InCommunities has also been running a supplementary nutrition program in this school, where students are given nutritious laddoos each day to support their general health and enable them to more actively participate in classroom education and co-curricular activities.
Prerana Kadam, Center Head, Education Department, Thane Municipal Corporation, said, “After the AWS team visited the school in June for the inauguration of the Think Big Spaces program, they proactively offered to take up the renovation of the school. We are thankful to AWS for their support in improving the school infrastructure to help create a vibrant environment that is conducive to learning. Together with the AWS Think Big Spaces program implemented earlier, the school has an excellent opportunity to maximise learning outcomes and empower the children to build a bright future.”
Through the AWS InCommunities program, AWS has already set up over 30 Think Big Spaces in India, which includes STEAM Labs, STEAM corners, and a one-of-a-kind Mobile Think Big Space on wheels. This latest initiative by AWS in Thane adds to the multiple initiatives it has already undertaken in the Mumbai Metro Region to enable access of STEAM education in fun and interactive ways, such as the launch of the AWS Think Big Spaces program in 2020, and the annual AWS Think Big Science Carnival event, which saw more than 2,300 school students from 50 Navi Mumbai Municipal Corporation schools attend the finale this year, showcasing innovative projects in agriculture and food safety, health and hygiene, environment conservation, renewal energy, and disaster management.
The initiatives under the AWS InCommunities program in India are focused on holistic community development, including the environment, people, and overall wellness. The AWS InCommunities program was first implemented in India in Maharashtra’s Navi Mumbai in 2018, before being extended to Telangana’s Rangareddy district in 2020. Since then, AWS InCommunities programs have focused on the development of sustainable communities by implementing impactful programs to protect wildlife and the environment and bolster the local economy, essential education and health infrastructure, and other basic amenities.
12, Dec 2023
ace turtle and Toys“R”Us® Open Largest Flagship High Street Toy Store in Mumbai
Mumbai, December 11, 2023: ace turtle, new India’s leading technology-native retail company today announced the launch of the new Toys“R”Us® flagship store in Mumbai. Spread across an expansive five-storeyed building illuminated with the brand’s signature stars, this is the largest high street toy store in India of Toys“R”Us®, the world’s leading authority on toys and play.
Located in the bustling Linking Road area, the flagship store redefines the toy shopping experience by offering convenience and accessibility to families with an extensive collection of top international brands such as LEGO, Hasbro, Mattel, alongside beloved Indian brands like Playshifu, Funskool and Winmagic. Toys“R”Us kids of all ages will experience the magic of play with interactive elements throughout the flagship, photo-op with Geoffrey the Giraffe, and branded experiences from top toy brands.
Sharing the global brand’s perspective at the launch, Stanley Silverstein, Chief Commercial Officer, WHP Global, the parent company of Toys“R”Us® said, “We are thrilled to open this store with our partner ace turtle as we continue to expand the Toys“R”Us brand through new concepts and new locations across India. India, the fastest-growing large economy with the world’s largest population of 0–14-year-olds is a significant part of our global expansion plans. We believe this flagship store fully captures the perfect mix of retail and entertainment making it a highly sought after destination for families year-round.”
Commenting on the launch, Nitin Chhabra, CEO, ace turtle said, “We are excited to introduce the globally renowned Toys“R”Us® experience for kids with the launch of our new flagship store in Mumbai. The store reflects our commitment to providing families, especially children, with a lively and engaging experience. Our aim is to offer more than just a visit – we want families to enjoy a memorable and delightful time together, creating moments of joy and recreation. We believe there is tremendous potential for organized toy retailing in India given the fast-growing customer base. We look forward to expanding our reach by opening several more stores across the country. The expansion of Toys“R” Us® will contribute to the Government of India’s “Make in India” initiative by accelerating toy manufacturing in the country.”
In June 2021, Ace Turtle entered a joint venture with the Flipkart Group’s Wholesale Entity in India to acquire the license of Toys“R”Us in India. Earlier this year, ace turtle unveiled the first Toys“R” Us store in India in Hyderabad which has received a phenomenal response from customers. Additionally, customers across India have been shopping for their favorite toys from the online store www.toysrus.in.
12, Dec 2023
Digitization revolutionizing the job industry; 2.1L SMBs and 400 enterprise hired online using apna in 2023; projected to triple by FY25
Mumbai, 12th December 2023: Aiming to empower and create a level playing field for all job seekers across industries, Apna – India’s largest jobs and professional networking platform has recorded a remarkable success in enabling SMBs and Enterprises in 2023. The year, Apna facilitated 56 million job applications across blue, grey, and white collar sectors for 2.1 lakh SMBs and 400 enterprises. This surge has driven remarkable growth, with the total user base on the platform reaching 51 million, and aims to enable 3x more businesses by FY25.
The company also recorded a 42% jump in its total recruiter base in 2023. As a trusted partner for SMBs and enterprises in India, apna.co helps them find skilled employees. Over the last year, Apna has been helping India’s leading Enterprises like Swiggy, Axis Bank, Paytm, Kotak Mahindra Bank, Blinkit, Reliance Jio, Zepto, Aditya Birla Capital, Apollo Pharmacy and many more to solve their hiring needs. The platform’s user-friendly interface and extensive user base simplify the hiring process, offering employers access to a diverse talent of skilled professionals. As a result, businesses have witnessed streamlined recruitment processes, faster candidate placements, and increased workforce satisfaction.
Apna’s users can now apply via Web, Mobile, WhatsApp and Email. Delving into the 56 million job applications, 18% stemmed from jobs across blue-collar job roles, covering roles such as Delivery, Driver, Warehouse and Logistics Staff, Restaurant Staff, and Technician. 66% of the applications came from grey-collar job roles mainly for Field Sales, Telesales, Telecaller/BPO, Back Office, and Data Entry. Over 16% job applications came in White Collar roles such as Accountant, Enterprise Sales and management, Digital Marketing, HR Professionals, Teacher, Doctor, IT Support and Software.
As a professional network for users, Apna’s network graph crossed 1.2 billion user connections. Reflecting on these new milestones, Nirmit Parikh, Founder & CEO, Apna, said, “We are glad to see Apna becoming the platform of choice for recruiters across the country. Our mission at Apna has always been to create a one-stop platform that enables job seekers to build successful careers and professional networks.”
33% of the 56 million applications were sent by females, demonstrating a significant increase in female participation in the job market. In 2023, Apna also saw 25% growth in median salary of female users, surpassing the 17% increase observed among male users. Interestingly, Apna saw 25% growth in median salary for jobs posted in T3 cities, while T1 cities saw 14% growth in median salary – indicating a growing demand for talent and rising salaries in T3 cities.
Talking about the breadth of applications He further added, “This reinforces our unwavering commitment to providing equal opportunities across the entire professional spectrum, spanning from blue-collar to white-collar professionals. The lines between blue, grey, and white collar need to be even more blurred and Apna wants to play a significant role in making this happen. Today Apna has evolved beyond being just a platform. It’s a movement.”
In the past year, Apna has collaborated with esteemed partners such as Vi, Generation India Foundation, DGR Ministry of Defence team, NSDC, and Swiggy. These strategic alliances underscores Apna’s commitment to fostering diverse and impactful initiatives that not only contribute to the local job market but also actively contribute to the advancement of skill development on a broader scale.The platform is accessible across 600+ Indian cities.
