22, Nov 2023
Kacchi Ghani Oil: Reaching households among upcoming festivities in Punjab

Kacchi Ghani

November 22, 2023: As the beginning of the festive season in Punjab approaches, Hathi Mustard Oil, a name synonymous with trust, purity, and tradition, is proud to introduce a new range of offerings that capture the essence of this joyous time. Crafted with care and precision, this traditional cold-pressed mustard oil carries with it the heritage of generations, and the promise of uncompromised quality.

Raghav Bhagat, President of Hathi Mustard Oil, expressed his excitement for the upcoming festive season in Punjab and said, “At Hathi Mustard Oil, our mission has always been to provide our customers with the finest and most authentic products, especially during this festive season. Making it a part of everyone’s lifestyle is our motto. This festive season we are offering a bundle collection to gift your near and dear ones a taste of purity and health.”

Kuldeep Singh, a dhaba owner in Ludhiana, said, “In Punjab, we take pride in our culinary traditions, and Hathi Brand Kacchi Ghani Oil has been our trusted companion in the kitchen for years. It’s the secret behind the rich flavors of our mouthwatering dishes, especially during the festive season.”

A household person from Amritsar, Simran Kaur, mentioned, “In our family, Hathi Brand Kacchi Ghani Oil is more than just an ingredient in our cooking; it’s a symbol of tradition and purity. We use it for lighting diyas during our Diwali celebrations, and it adds a special touch to our prayers. It’s an essential part of our festive rituals.”

Health benefits of Kacchi Ghani Oil:

A Nutrient-Rich MUFA Source

Kach Ghani Mustard Oil emerges as a potent source of monounsaturated fatty acids (MUFA), a crucial component within the realm of polyunsaturated fatty acids. These fatty acids play a pivotal role in maintaining overall health by adhering to a specific three-to-one ratio between polyunsaturated and saturated fats.

Heart Health Benefits

Incorporating mustard oil into your dietary regimen can yield an array of benefits for heart health, substantiated by scientific research. The finest Kach Ghani Mustard Oil serves as an abundant reservoir of monounsaturated fatty acids (MUFA), instrumental in reducing levels of LDL (bad) cholesterol, managing blood fat levels, and fostering optimal blood circulation.

Furthermore, this Kach Ghani oil boasts a rich content of alpha-linolenic acid, which has been linked to a decreased risk of Ischemic Heart Disease. Regular consumption of mustard oil can significantly enhance heart health and mitigate the risk of cardiovascular ailments.

Enhanced Blood Circulation

Drawing wisdom from Ayurvedic principles, it is believed that massaging with mustard oil can markedly augment blood circulation, invigorate the skin, and alleviate muscular tension. By stimulating the sweat glands, mustard oil aids in expelling toxins from the body, making it a natural detoxifier.

The esteemed tradition of employing the best Kach Ghani Mustard Oil in India spans centuries, revered as an efficacious approach for overall well-being. By incorporating this practice into your self-care regimen or diet, you can revel in the manifold benefits of Kach Ghani oil, benefiting both your physical and mental health.

Digestive Wellness

Kach Ghani Mustard Oil is renowned for its ability to promote digestion and enhance overall gut health. This is primarily attributed to its stimulation of the digestive system and the secretion of vital digestive juices, essential for the breakdown and absorption of nutrients.

One of the active compounds within Kach Ghani Mustard Oil, allyl isothiocyanate, has been demonstrated to stimulate the production of digestive enzymes in the pancreas. These enzymes play an indispensable role in breaking down carbohydrates, fats, and proteins into more readily absorbable molecules.

Immunity Boost

Kach Ghani Mustard Oil has long been harnessed for its immune-boosting properties. This oil boasts elevated levels of vitamin E and antioxidants, pivotal in sustaining a robust immune system.

Vitamin E, a potent antioxidant, serves as a shield against harmful free radicals that can ravage cells and lead to various diseases, including cancer. By incorporating high-quality mustard oil into your culinary endeavors, you can fortify your body with the requisite vitamin E to shield it against these detrimental agents.

22, Nov 2023
All India Council for Technical Education (AICTE) announces the finale of The Inventors Challenge 2023 in collaboration with Arm® Education and STMicroelectronics

The Government of India has been focused on developing the country’s semiconductor ecosystem and catalyzing India’s rapidly expanding electronics manufacturing industry. These efforts will enable innovation and India’s emergence as a global hub for electronics manufacturing and design. The Inventors Challenge contest is an effort towards nurturing faculty and students’ capabilities in semiconductor and technology innovation.

The Inventors Challenge 2023 was a team event that saw 1,370 ideas submitted based on the United Nations Global Goals, with over 80 teams receiving developer boards from STMicroelectronics for prototyping their ideas.

AICTE

8 teams were announced as winners of The Inventors Challenge 2023 on 20th November 2023

“The Inventors Challenge -2023 reiterated our belief in the importance of industry-academia knowledge sharing. The initiative was well received and the feedback from participants has further strengthened our belief to continue such interactions, these interactions with Industry exposes the academic ecosystem to technological innovations,” said, Prof. T.G. Sitharam, Chairman, AICTE

“We are pleased to run The Inventor’s Challenge once again this year together with AICTE & Arm, we believe this will strengthen fostering innovation and pave the way for valuable partnerships to enrich the local ecosystem, “said, Vivek Sharma, Managing Director, India, STMicroelectronics

“At Arm, we believe in the power of technology to build a better world for everyone. Higher and further education institutions have a pivotal role to play in enabling technology innovation in the semiconductor ecosystem, and we work closely with academic, industry, and government partners to drive technological advancements that will have a positive impact. Huge congratulations to this year’s winners and we look forward to seeing how their innovations will help progress toward the United Nations’ Global Goals,” added, Guru Ganesan, President, of Arm India

22, Nov 2023
KreditBee Scores Big: Consumer Engagement rockets through the ICC Men’s World Cup

Bangalore | November 22, 2023: KreditBee, India’s leading online credit solution provider, launched its customer awareness initiative, ‘KreditBee VS Wannabe,’ coinciding with the Cricket World Cup, a highly anticipated sporting event hosted in India that cuts across the barriers of India’s diverse fabric. Targeted at the consumers of the middle-income India, who have very often been intimidated by the jargons of the Fintech sector while also being victims of financial fraud, the campaign brings out the simplicity of concepts and aspects that sets KreditBee apart from fraudulent platforms.

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With the primary objective to educate this demographic about the benefits of obtaining credit exclusively from Reserve Bank of India (RBI) registered lenders, such as KreditBee, the brand brought out a series of ads laced with wit and everyday humour. Through a three-part video series set against the backdrop of a stadium, the campaign draws a clear distinction between choosing KreditBee, as opposed to opting for other ‘wannabe’ lending applications. The campaign also aimed to underscore KreditBee’s commitment to protecting customer data, providing transparent fee structures, and a hassle-free loan disbursal process. The videos depict the challenges associated with unverified lenders and emphasize the ease of the loan process with KreditBee.

The success of the ‘KreditBee VS Wannabe’ campaign is evident in its significant impact on brand visibility and engagement. The campaign’s dissemination on social media and Disney+ Hotstar further amplified its reach, driving increased app installations and direct traffic to the website.

This method has demonstrated a notable increase in brand search queries, leading to subsequent installations prompted by these searches. Moreover, there has been a significant surge in direct traffic to the website, accompanied by the successful optimization of click-through rates (CTR). By tapping into the extensive viewership of prominent cricket tournaments, this advertising approach has not only driven heightened user engagement but has also proved instrumental in boosting conversions. The ripple effect created spans across various stages of the consumer journey.

Ishan Bose, CMO, KreditBee

Ishan Bose, Chief Marketing Officer, KreditBee said, “We are thrilled about the success of the ‘KreditBee VS Wannabe’ campaign, especially during the Cricket World Cup 2023. It not only brought attention to the challenges people face with unauthorised lending apps but also emphasised the importance of choosing genuine lenders. The positive response reflects the effectiveness of our efforts in educating and engaging our audience. This campaign aligns with our commitment to providing transparent and hassle-free financial solutions to the Indian middle class.”

22, Nov 2023
Squadrone CEO, Cyriac Joseph, Honoured with EAGE Award for Geophysics Innovation

Bangalore 22 November 2023: Cyriac Joseph, the Founder and CEO of Squadron Infra and Mining Pvt Ltd, has received the prestigious EAGE Award 2023 for Outstanding Field Innovation in Geophysics. The recognition comes in light of Squadrone’s groundbreaking work in Geohazard Detection and Mitigation with Geophysics. The award was presented during the 2nd Indian Near Surface Conference and Exhibition, hosted by AF Academy (AQUA Foundation Academy) and EAGE (European Association of Geoscientists and Engineers).

Squadrone CEO, Cyriac Joseph, Honored with EAGE Award for Geophysics Innovation

On receiving the award, Cyriac Joseph said, “At Squadron, we are committed to reshaping Geoscience through Innovative Technologies such as Drone-Based GPR and Drone-Based Magnetometer. These advancements are disrupting traditional Geophysical Mapping methods globally, proving to be game changers in Critical Mineral Exploration, Environmental monitoring, Greenfields Mineral deposits discovery, and Geophysical hazards management.”

Squadron Infra and Mining Pvt. Ltd., headquartered in Bangalore, India, is leading Digital Transformation in Mining through its pioneering use of drone-based technology integrated with AI & ML. Specializing in Mining applications such as Mineral Prospecting and exploration, Open-pit mining, Underground Mining, Tunnelling, and Cavity mapping, Squadrone is reshaping the industry landscape in India. Squadron Infra and Mining Pvt. Ltd. combines domain expertise in Mining with deep knowledge of drones and specialized applications, driving advancements in Mineral Prospecting/ Exploration, Open-pit mining, Underground Mining, Cavity mapping, etc.

The European Association of Geoscientists and Engineers (EAGE) is a global professional, not-for-profit association promoting the science of geophysics, geology, and reservoir engineering.

22, Nov 2023
Savor the Tradition: Daawat E Awadh at Barbeque Nation, Sayaji Kolhapur

Barbeque Nation at Sayaji Kolhapur hosts the grand gastronomic celebration, Daawat E Awadh, from November 17 to 26, 2023. This extraordinary festival promises patrons a captivating journey into the heart of Awadh’s culinary heritage. Renowned for its intricate cooking techniques and aromatic spices, Awadhi cuisine has consistently delighted the palates of food enthusiasts throughout the ages. Barbeque Nation’s Daawat E Awadh food festival endeavors to transport patrons to the essence of this culinary paradise, offering a symphony of flavors that will undoubtedly leave them yearning for more.

Daawat E Awadh, Barbeque Nation, Sayaji Kolhapur

 “Delving into Awadh’s culinary legacy is a journey of passion and expertise. As the Executive Chef at Sayaji Hotel Kolhapur, I am delighted to curate an authentic experience at Barbeque Nation’s Daawat E Awadh food festival. Explore the rich tapestry of flavors, where each dish narrates the story of Awadh’s gastronomic heritage, promising an unforgettable symphony of tastes and aromas,” said Chef Kishan Gunjal, Executive Chef, Sayaji Hotel Kolhapur.

 Guests can indulge in a diverse array of succulent kebabs, each meticulously marinated and cooked to perfection. From the timeless Seekh kebabs to the delightful Boti kebabs and the melt-in-your-mouth Shami kebabs, every bite promises an explosion of flavors.
Taking center stage at this food festival is the Awadhi biryani, a culinary masterpiece. Patrons can relish the aromatic Awadhi subz biryani, a vegetarian delight, or the opulent and flavorful Murgh Awadhi biryani, a testament to the culinary finesse of Awadh.

 The Awadhi culinary experience is incomplete without an assortment of meticulously prepared curries, each simmered to perfection and infused with a blend of aromatic spices. Patrons can savor the tangy flavors of Murgh dahi surkh, appreciate the delicate spice balance in Sofia dum ki machhli, and revel in the rich creaminess of Shahi jhinga dum nisha. No exploration of Awadh’s culinary treasures is concluded without partaking in its delightful desserts. Connoisseurs can satisfy their sweet cravings with the rich and decadent Shahi tukda, the creamy and aromatic Kesar phirni, or the uniquely delightful Awadhi e paan ki mithas.

 The Awadhi legacy is celebrated in every succulent bite, making Daawat E Awadh at Barbeque Nation a must-attend for food enthusiasts seeking an unparalleled exploration of India’s culinary treasures. Guests can indulge in this extraordinary celebration of Awadhi cuisine, where tradition meets innovation and every dish is a testament to the culinary finesse that defines Barbeque Nation’s commitment to gastronomic excellence.

22, Nov 2023
Premium Menswear Brand ‘Kingdom of White’ Launches New Store in Pune

Pune, 22 November 2023: Kingdom of White, an illustrious premium menswear brand built on a simple yet profound philosophy – For the Love of White – announces the launch of its latest store in Pune. This expansion signifies a crucial step in the brand’s growth, planting its roots in one of India’s most culturally and commercially rich cities. Kingdom of White’s presence in Pune is a celebration of the city’s unique blend of tradition and modernity, which aligns seamlessly with the brand’s values.

Located on the 1st floor of KOPA Mall in Koregaon Park, Pune – the store promises a pleasant shopping experience for those who appreciate the purity and sophistication of white apparel. It proudly showcases Kingdom of White’s latest collection draws inspiration from cultures around the world,
and features the latest designs. It is a testament to the brand’s commitment to crafting timeless, elegant, and premium quality pieces in a color that never goes out of style.

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 Commenting on the new store, Vineet Haralalka, CEO, said, “Kingdom of White looks forward to connecting with Pune’s diverse populace and becoming a part of its vibrant culture through our brand-new store. We believe that the brand’s timeless and elegant designs complement the city’s unhurried pace beautifully. Our goal is to offer luxurious white apparel that the city will love.”

At the Pune store, Kingdom of White presents a wide range of options, with prices starting from INR 999 and going up to INR 3,499.

22, Nov 2023
National Entrepreneurs Day on behalf of Mr. Kumar Abhishek, Founder & CEO, ToneTag

“National Entrepreneurs Day celebrates the driving force behind turning aspirations into concrete realities. It sparks the flame of innovation, daring us to transform mere ideas into lasting legacies. As we honor this day, let’s embrace our inner strength to give life to our visions. It’s a testament to the potential of ideas—when nurtured with dedication, they wield the power to reshape entire industries and societies.

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Every vision and every notion carries the potential to reshape our world. This day echoes the entrepreneurial spirit, encouraging industries to welcome change, foster creativity, and convert ideas into industry standards. Let’s continue crafting the future, disrupting norms, and engineering solutions that shape industries, economies, and the world at large.

22, Nov 2023
The Calico Knots – Redefining Timeless Fashion with sustainability and beautiful embroidery

The Calico Knots, the trailblazing Mumbai fashion brand, has announced the launch of its latest collection featuring intricately crafted Schiffli embroidery Westernwear. Renowned for its innovative designs and exceptional craftsmanship, The Calico Knots continues to redefine the fashion landscape by blending traditional Indian artistry with contemporary Western fashion sensibilities.

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The Calico Knots’ Westernwear line is a fusion of classic Western silhouettes and contemporary fabrics, meticulously designed to cater to the discerning tastes of India’s fashion-conscious community. By seamlessly blending the essence of the West with the vibrancy of Mumbai’s cosmopolitan culture, the brand is set to redefine( if we can use some other word) the city’s fashion landscape with its elegant and sophisticated clothing options.

The latest collection from The Calico Knots is a testament to the brand’s unwavering commitment to creating stunning apparel that seamlessly combines opulence and comfort. Each garment is meticulously handcrafted by skilled artisans, highlighting the brand’s dedication to preserving the heritage of Schiffli embroidery, a technique that has been perfected over generations.

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With an emphasis on versatility and elegance, the new collection boasts a diverse range of chic and sophisticated designs, tailored to cater to the modern woman’s discerning taste. The Calico Knots’ collection promises to seamlessly blend the ethnic and the modern, the western and the Indian.

Speaking about the latest collection, the founder of The Calico Knots, Taranpreet Ahuja, stated, “At The Calico Knots, we are passionate about celebrating the rich heritage of Indian craftsmanship, and our latest collection is a tribute to the timeless art of Schiffli embroidery. We aim to empower women to embrace their individuality and express themselves through our exquisite and meticulously designed Westernwear. Our team of skilled artisans has put their heart and soul into every garment, ensuring that each piece embodies the essence of elegance and sophistication.”

The latest collection from The Calico Knots is now available online. With its exceptional craftsmanship, exquisite designs, and a fusion of Indian artistry and Western fashion, The Calico Knots continues to set new standards in the fashion industry.

The launch of this new collection solidifies The Calico Knots’ dedication to providing fashion enthusiasts with an eco-conscious alternative without compromising on style or quality. With this new collection, the brand invites the people of Mumbai to experience the perfect blend of timeless Western fashion and sustainable ethos.

22, Nov 2023
GBA Group Acquires Stake in Food & Pharma Testing Startup, Eureka Analytical Services

– Entering the Indian market with this deal, GBA Group plans to further invest over
the next few years in the Testing-Inspection-Certification (TIC) Industry in India

 Bangalore, India / Hamburg, Germany – November 22, 2023 – International life sciences company, GBA Group has acquired a significant stake in Eureka Analytical Services Pvt Ltd (Eureka), is one of India‘s fastest-growing testing labs & inspection service providers. Eureka now become an official member of GBA Group. This investment marks the entry of the GBA Group in India. Starting with this investment, GBA will continuously seek opportunities for further investment in the food, pharma, and environment testing market in India. Currently, the food TIC market in India is estimated at INR 1,800-2,000 crores, growing at ~12% per annum.

Founded in 2019, Eureka is a provider of testing, inspection, and auditing services for food, pharmaceuticals, agricultural commodities, cosmetics, and the environment. In a short span, the company has built a national network of nine labs, five of which are fully accredited. In the next 2 years, Eureka plans to have 15 labs in India and overseas. Eureka is among the Top 3 food testing labs in India and the market leader in certain crucial fields like residue and contaminant analysis and product segments such as tea, spice and spice products, flavors and enzymes, and cereal and cereal products including millets. Eureka helps Indian companies compete with large MNCs to place their products in overseas markets and comply with local regulations. As a fast-growing startup, Eureka has received support from the Ministry of Food Processing Industries, Government of India.

Success story:
The biggest food recall operation in the European Union (EU) was due to the presence of Ethylene Oxide (EtO) in food, in 2020. Among the products impacted were sesame exports from India. Eureka was the first lab to develop a test for it and get it accredited, thus benefiting hundreds of Indian exporters.

With GBA as a shareholder, Eureka aims to strengthen its presence in the international food market by extending its offerings to its international customer
network. Eureka will continue to upgrade and scale its testing platforms to grow its footprint in India and key markets overseas and strengthen its R&D efforts, while simultaneously engaging with customers in the pharmaceutical segment.

 Commenting on the investment, Steffen Walter, CEO of GBA Group, said, “Entering the Indian market together with such a professional, growing, andsuccessful company like Eureka increases the win-win aspect for both parties. This move secures significant scale potential over the next decade for GBA Group and opens various growth opportunities such as further expansion towards the Asian market. It also enables us to tap into the enormous potential of the Indian pharmaceutical and medical device markets.”

Elaborating on the partnership, le Borchert, OEVP Food, GBA Group, said, “Joining forces with Eureka opens further opportunities for us in the global food supply chain. We will be able to offer our international customers one-stop-shop solutions and further increase our focus on the food export and import market, and thus on high-growth food verticals, especially plant-based foods.”

 Speaking on the occasion, Sanjeev Khatri, CEO, and Dr. Gouri Satpathy, Executive Director, also the Co-founders of Eureka, said, “We are proud to become a member of GBA Group and want to continue our successful partnership, which has shown that we are very good at promoting and leveraging each other’s competencies. We will further strengthen our presence in the international food market by expanding our broad offering to an extended international customer network. Within our strengthened partnership we will also enter new business areas and expand the GBA Group network in fields like pharma, medical devices, and agrochemicals.”

22, Nov 2023
Black White Orange (BWO) to Partner with Playboy in India

22 November 2023; Mumbai, India: BWO today announces it has entered into an arrangement with Playboy Enterprises International, Inc. (“Playboy”), part of PLBY Group, Inc. and one of the largest and most recognizable lifestyle brands in the world, to strategically develop and manage Playboy’s merchandise licensing and collaboration programs in India, across a variety of categories including fashion and accessories, beauty and grooming, home, innerwear, and shopping experiences.

Creative 2 - Playboy x BWO

 “It was clear to all of us at Playboy that BWO’s entrepreneurial and creative approach to licensing coupled with their solid understanding of the cool Gen-Z and Millennial audience driving India’s shopping growth, made them the perfect fit for our future business expansion in the market,” said Allison Kopcha, Chief Business Development Officer & Licensing of Playboy.

 The consumer landscape in India, like other markets, has shifted towards Millennial and Gen-Z audiences embracing a lifestyle that celebrates persona  freedom, self-expression, and exploration – all values that align closely with the Playboy brand DNA. The Indian market today is dominated by consumers under the age of 35, who represent more than 65% of the country’s total population and are driving significant online shopping growth.

 Mitali Desai, Co-founder & COO, of Black White Orange, added, “Leveraging Playboy’s unique assets such as the iconic Rabbit Head logo and its vast heritage archive assets will enable us to deliver a diverse range of Playboy-branded lifestyle products and incredible shopping experiences with strategic partners to target today’s younger audience seeking bold yet playful style in a way that only the iconic Playboy brand can.”

 Playboy’s current portfolio of licensing partners in India includes Jay Jay & Kwality Restaurants, BluOrng, The Noble Sculptor, Balenzia, Daily Objects, and Bonker’s Corner. Consumers can look forward to exciting categories going live at retail very soon!