Category Archives: Business

‘Anandana’ – Coca-Cola India Foundation facilitates waste management initiative during the ICC Men’s Cricket World Cup 2023

New Delhi, November 17, 2023: To drive the mission of supporting sustainability efforts as an integral part of all sporting events, The Coca-Cola India Foundation – ‘Anandana’, in partnership with the International Cricket Council (ICC) and United Way of Mumbai, has initiated and delivered a project focused on waste management during the ICC Men’s Cricket World Cup 2023.

The waste management initiative aligns with Coca-Cola’s global commitment to creating a World Without Waste. The foundation’s sustainable packaging platform aims to achieve ambitious targets: ensuring 100% global recyclability of packaging by 2025, utilizing a minimum of 50% recycled material in packaging by 2030 (Design); committing to collecting and recycling a bottle or can for every one sold by 2030 (Collect); and fostering community engagement to nurture a cleaner, debris-free environment (Partner).

Throughout the tournament, which is taking place between 5 October and 19 November, a workforce of more than 1000 volunteers, donning safety jackets crafted from recycled PET bottles, has been deployed across the ten stadiums where the World Cup matches are taking place. These dedicated volunteers have been responsible for educating spectators on proper waste segregation, ensuring waste is correctly sorted into designated bins, and leaving the stadiums in an environmentally pristine condition – a testament to the commitment towards a greener future.

Devyani Rajya Laxmi Rana, Vice President, Public Affairs, Communications, and Sustainability for Coca-Cola India and Southwest Asia, said, “This ICC Men’s Cricket World Cup 2023, The Coca-Cola India Foundation – ‘Anandana’, is facilitating waste management at all the 48 matches being played across the 10 host cities, with the support of on-ground housekeeping volunteers. These volunteers are also donning safety jackets crafted from recycled PET bottles. In addition, we have also introduced national flags made with recycled PET during the national anthem ceremonies in collaboration with ICC. This initiative aligns with our global strategy called World Without Waste which drives systemic change through a circular economy for packaging.”

Coca-Cola India aims to recover about 200 metric tonnes of waste and it will be utilised to create benches which will be placed in the host cities.

Chris Tetley, Head of Events, International Cricket Council (ICC), said, “It is fantastic to be partnering with The Coca-Cola India Foundation and United Way of Mumbai as part of our commitment towards sustainability and reducing the impact of ICC events on the environment. Together, we are fostering community engagement, proper waste segregation, and the promotion of a cleaner, debris-free environment, that we hope will have an impact beyond the conclusion of the ICC Men’s Cricket World Cup.”

George Aikara, Chief Executive Officer, of United Way of Mumbai said, “The #MaidanSaaf initiative has been close to our heart. We support Coca-Cola to create a sustainable and positive impact on communities and livelihoods. We are working diligently to accelerate our waste recycling initiative, and through the latest drive, we want to stress the importance of waste recycling during the event. We are following our Collective Community Impact model, collaborating with multiple stakeholders, including the local government administration, civil society groups, and the concerned vendors. Thus, the campaign can potentially make World Without Waste a collective mission for all.”

To ensure a sustainable sporting experience, Coca-Cola India, during the ICC Men’s Cricket World Cup 2023, launched #MaidaanSaaf. As part of this initiative, Reverse Vending Machines (RVMs) have been installed at various stadium touchpoints for our fans to responsibly dispose of their PET bottles. Coca-Cola India and ICC have also introduced National Flags and ICC Unity Flags made from post-consumer PET bottles. PET bottles were recycled by Go-Revise, a brand by Ganesha Ecosphere, to produce yarn, subsequently used for the flags. These flags are being used during the National Anthem Ceremony in each match.

Thums Up and Limca Sportz are the official beverage and sports drink partners for the ICC Men’s Cricket World Cup India 2023. Coca-Cola India is undertaking many activations during the World Cup, including online and offline fan and consumer engagements, to build awareness around waste management.

Rikant Pittie, Co-Founder, EaseMyTrip, invests the highest in Episode 3 & 4 continuing the streak from Episodes 1 & 2 in the show ‘Indian Angels’ streaming on Jio Cinema’s

– Rikant invested in three startups, ReGrip, Shakti Wearables, and Vastu Ghee
– Aiming to help innovative ventures that have the potential to make it big, Mr. Rikant Pittie

-supports three other startups in three different industries – Automobile (Tyres), Food and Beverage (Dairy), and Smart Wearables (Women’s safety)

Mumbai, November 17, 2023: Mr. Rikant Pittie, Co-Founder of EaseMyTrip.com, has made noteworthy investments in three groundbreaking startups in episodes 3 & 4—ReGrip, Shakti Wearables, and Vastu Ghee—featured on the ‘Indian Angels’ show streaming on Jiocinema. The third and fourth episodes, aired on November 13, 2023, showcased his strategic investments.

In Episode 3, Mr. Rikant Pittie pledged a 25 lakh investment in ReGrip and invested another 25 lakhs in Shakti Wearables.

Moving on to Episode 4, Vastu Ghee secured support from Mr. Rikant Pittie and four other angels. He invested 40 lakhs. These calculated investments underscore Mr. Rikant Pittie’s dedication to providing unwavering support and mentorship to innovative business ideas and the passionate individuals driving them toward success.

In preceding episodes, Rikant was observed committing 10 lakhs in Apata by Taste and 10 lakhs in Happy Curves, solidifying his position as one of the highest investors up to the 4th episode.

Beyond his financial contributions, Rikant actively champions women-led businesses or enterprises focused on women in the show, showcasing a steadfast commitment to empowering women within his sphere of influence and consistently reinforcing this belief.

Mr. Rikant Pittie, Co-Founder, of EaseMyTrip, said, “I have always taken the lead in supporting and mentoring business models and resilient individuals backing them who possess the grit and determination to make it big. The three ventures – ReGrip, Shakti Wearables, and Vastu Ghee truly stepped out of their comfort zone and chose a path that was different from conventional routes. They are striving to serve customers with their exceptional product range, support and stand for a cause, and have a strong vision of growth. I am excited to be associated with them and look forward to helping them achieve their business objectives.”

Founded by Mr. Tushar Suhalka, ReGrip strives to bring about a change in the tire industry and drive its sustainable transition with a vision of a responsible future. The company is on a mission to breathe new life into discarded tires, extending their usefulness and minimizing their adverse effects on the planet.

Ms. Srishti Sharma is the founder of Shakti Wearables, India’s first women’s safety hand wearable band. The startup aims to solve the end-to-end needs of women in an endangered situation a solution to provide safety to the one being compromised.

Vastu Ghee was started 12 years ago by Mr. Bhupat Sukhadiya under the parent company, Shree Radhe Dairy Farms. The products are made in a safe environment and are devoid of any adulterants or artificial enhancers. Local farmers prepare the products using authentic techniques and ensure stringent quality checks in state-of-the-art research facilities.

Mr. Rikant Pittie ventured into the entrepreneurial world at the young age of 16 years. He has been pivotal in building EaseMyTrip and establishing its tech infrastructure. He also possesses a deep understanding of the challenges involved in building businesses from the grassroots level. Mr. Rikant Pittie is sharing the stage with five panelists on the show. His strategic investment in the three ventures underscores his commitment to supporting and mentoring startups that have the capability to fight all odds and have the will to attain success, no matter what it takes. He has also lent his support and mentorship to two other emerging startups – Atpata by Taste and Happie Curves in the Indian Angels show.

Claiming to be the world’s first angel investment show on OTT, ‘Indian Angels’ is produced by Digikore Studios and was released on November 03, 2023. It is a groundbreaking show, transforming the startup industry and entrepreneurial ecosystem with its innovative format. In addition to the angel investors supporting ventures, the first-of-its-kind show enables viewers to become investors themselves.

Campus Activewear Marks 250 Stores Nationwide; Embracing a Legacy of Fashion Excellence and Customer-First Approach

– The brand has expanded from 35 to over 250 stores nationwide since 2017, marking a significant growth in a short span
– To celebrate this milestone, the brand opened its 250th store in Season Mall, Pune, reaffirming its commitment to providing top-quality Activewear footwear
– Campus Activewear extends gratitude to valued customers with special offers: shop for ₹4999+ for a complimentary wireless earphone or ₹3499+ for a free backpack

Mumbai, 17th November 2023: Campus Activewear, one of India’s largest sports and athleisure footwear brands announces a milestone in its journey towards expansion and growth by achieving the landmark of 250 stores across India. To celebrate this achievement, the company opened its new store in Season Mall, Pune as a testament to its commitment to providing high-quality, fashionable, and affordable shoes to customers.

Speaking on the occasion, Mr. Nikhil Aggarwal, CEO of Campus Activewear Ltd. said, “At Campus Activewear, we have evolved in line with our customers transforming us into a brand that truly understands the changing fashion needs. Therefore, we are not only one of the largest footwear brands in India, but we are also the trendiest and the fittest, with a consistent pace of new shoe drops and store openings. As we celebrate our 250th store, we embrace the spirit of the movement, encouraging everyone to join us in revolutionizing style, confidence, and self-expression. With an ingenious research and design philosophy, we enable the youth to feel confident with their individuality.”

Since its inception in 2005, the brand has continuously incorporated the latest designs in its product portfolio that resonate with customers’ evolving preferences through innovation, strategic partnerships, and exclusive collaborations. The retail journey of Campus began in 2017 with 35 exclusive brand outlets by 2020 and has swiftly expanded its footprint, now boasting over 250 stores across the country. Complemented by a robust online presence, Campus has firmly established its footprint across platforms. This growth echoes the brand’s commitment to providing high-quality sports and athleisure wear to a diverse customer base with its pan-India network, ensuring accessibility.

“Our journey is fuelled by unstoppable energy, propelling us to push ourselves and remain committed to delivering fashion excellence. Putting our customers at the forefront, we extend gratitude for the trust and loyalty they have shown us throughout this journey.”
added Mr. Aggarwal.

Campus Activewear has always been at the forefront of fashion innovation and comfort, continuously driving the narrative ahead.  Over the years, Campus has evolved its fashion offerings with a commitment to excellence and embracing a customer-first foundation. With an agile, fashion-forward, and segmented approach, Campus boasts an array of trendy designs, in captivating colors, and attractive pricing options for everyone and every occasion. With a keen eye for leading global fashion trends, the brand has adopted an omnichannel sales approach to add significant value to the customer’s journey while serving the latent demand in the market.

To mark this special occasion, Campus Activewear is delighted to present exclusive offers across its stores pan India: shop for ₹4999 to enjoy a free wireless earphone or ₹3499+ to receive a complimentary backpack, extending gratitude to its valued customers. It’s Campus Activewear’s way of giving back to the customers who have been an integral part of their journey.

–          Website Link: https://www.campusactivewear.com/

As Campus Activewear looks forward to the future, the brand focuses on augmenting customers’ style quotient, winning every occasion, and inspiring a generation to make their mark by delivering exceptional products to its ever-growing market base. With 250 stores and counting, Campus Activewear is more accessible than ever before, and there are no signs of slowing down Campus Activewear aims to emerge as the most preferred athleisure brand in India, and bets big on design and product innovation every single time to provide fashion for consumers’ feet.

Sparx Unveils the Much-Anticipated Autumn Winter 23′ Collection, Pushing Comfort and Style to Unprecedented Heights

Sparx, the esteemed sports shoe brand under the Relaxo umbrella, has launched its Autumn Winter 23′ Collection, redefining comfort and style for the fashion-forward generation. With a steadfast approach to the celebration of you, Sparx introduced the same through an empowering “Sparx — It’s in Me” campaign, featuring a dazzling array of over 100 meticulously crafted shoe designs from its Athleisure & Lifestyle Collection.

The Autumn Winter Collection is a testament to modern and cutting-edge technology, ensuring that each pair of Sparx footwear delivers unparalleled comfort, durability, and fit that not just feels sturdy but superior as well. Young and dynamic individuals who seek comfort, quality, and variety in their footwear choices will be delighted by this innovative range. The Sparx Autumn Winter Collection boasts impeccable design, a soft and breathable upper material, and a rugged sole that provides exceptional traction on a variety of surfaces.

Designed to cater to diverse preferences, the new collection is available for men, women, and kids. With a price range of ₹999 to ₹2499, Sparx has made sure that style and quality are accessible to all. One can find the latest Sparx collection at more than 400 Relaxo Brand Outlets, leading footwear stores, and also on their official relaxofootwear.com website.

Mr. Gaurav Dua, Executive Director at Relaxo Footwears Ltd, shared his thoughts on this exciting launch: “The Sparx Autumn Winter 23′ Collection represents a perfect blend of style, comfort, and quality. From Day one we emphasized upon creating a range of footwear that empowers individuals to confidently look up to their everyday adventures. This collection embodies the spirit of Sparx – It’s in Me.”

“The Sparx Autumn Winter Collection celebrates the essence of the positive energy and the athleticism, which is in the DNA of youth today. The energy, the quality, and modern designs powered by state-of-the-art technology is a reflection of our commitment to offering the best to our consumers.”, said Mr. Sachin Chabbra, VP & Head of Marketing at Relaxo Footwears underscoring the values of the brand.

Not only is the range exceptionally well-ventilated, but it is also lightweight, making it the ideal choice for those who value both fashion and fitness. With Sparx, every step is a statement of comfort and style. Add to that, the sublimation printing and a range of outsoles that aid on-road support, Sparx Autumn Winter 23′ Collection provides optimal trail performance to enthusiasts.

CarWale abSure marks Diwali with the grand opening of its 100th outlet in Chennai, extending its presence across 29 geographies

India, 16th November 2023: CarWaleabSure, a part of CarTrade Tech Ltd., marked a momentous occasion with the inauguration of its 100th store in Chennai, coinciding with the festive spirit of Diwali. The achievement underscores the rapid growth and commitment to delivering an enhanced used car shopping experience to consumers.

In just two years since its launch as a used car buy-and-sell chain, CarWale abSure has expanded its footprint across 29 geographies, including abSure Signature dealers nationwide. The journey began with the inaugural store in Bangalore in October 2021, and since then, CarWale abSure has been dedicated to addressing the pent-up demand in key markets.

Abhishek Patodia, President – Used Cars at CarTrade Tech, commented on the success, stating, “We recognized the pressing need for quality pre-owned cars in metros, tier 1, and tier 2 cities. The CarWale abSure model, with its rigorous inspection and certification process, has successfully met this demand, providing customers with the peace of mind and trust they deserve when buying a used car.”

CarWale abSure has witnessed substantial sales from states such as Uttar Pradesh, Gujarat, Jharkhand, Haryana, Maharashtra, Karnataka, West Bengal, Telangana, and Tamil Nadu. Notably, 21% of the used car sales come from non-metro cities like Salem, Nagpur, Ranchi, Warangal, and Kanpur, showcasing the significant demand for quality used cars in these areas.

Strategically positioning its stores in major cities, including Mumbai, New Delhi, Bengaluru, Pune, Ahmedabad, Hyderabad, and now Chennai, CarWale abSure has become a go-to destination for reliable used cars. Patodia added, “Our portfolio of best-selling cars includes a wide range of popular small-sized and mid-sized cars. We’ve also witnessed an increase in demand for used premium sedans, sports utility vehicles, and rugged, all-terrain vehicles.”

Looking ahead, CarWale abSure plans to continue its expansion, with a particular focus on regions such as the Northeast, Rajasthan, Kerala, Chhattisgarh, and more through abSure Signature dealers. This strategic approach allows for a broader presence while leveraging the local expertise of franchise partners. The company remains committed to providing the convenience and reliability of CarWale services to customers in these areas, offering access to a diverse range of high-quality used cars.

Voltas Unveils Ten New Brand Stores in October 2023

Voltas scores a perfect 10 with the launch of 10 new Brand Stores across

India in the festive month of October 2023

 Voltas aims to strengthen its penetration in newer markets, especially in the Tier II and III cities

 Indore, Kolkata, Thane, Bhubaneswar, Ahmedabad, Lucknow, Chandigarh and
Ghaziabad witnessed the unveiling of the new Voltas Brand Stores

India, 16 November 2023: Voltas Limited, India’s No. 1 AC company, from the house of Tata, is proud to announce the launch of ten new brand stores in various cities across India. In the month of October, Voltas opened its doors to customers in Indore, Kolkata, Thane, Bhubaneswar, Ahmedabad, Lucknow, Chandigarh, and Ghaziabad, establishing its presence in these Tier II regions. This is part of the company’s strategy to penetrate into newer markets and cater to the rising demands of its customers with its extensive line-up of high-quality appliances. These newly launched brand stores showcase a vast range of Voltas and Voltas Beko products, including Air Conditioners, Air Purifiers, Air Coolers, Commercial Refrigerators, Water Heaters, Water Dispensers, Water Coolers, Refrigerators, Washing Machines, Microwaves and Dishwashers.

With these new brand stores, Voltas now has a strong network of Exclusive Brand Stores in the country. Voltas takes pride in its growing network of Exclusive Brand Outlets (EBOs) pan India. With a large network, the company is committed to expanding its reach further in the near future. This accelerated expansion plan reflects Voltas’ dedication to providing convenient access to its innovative and reliable products to consumers across the country.

By establishing a physical presence in key cities, Voltas aims to enhance its engagement with customers, providing them with personalized assistance and expert guidance in choosing the right products for their needs. With contemporary store layouts, the new stores offer an exceptional shopping experience that captures the essence of the brand’s spirit and leaves a lasting impression on all who visit. Further, Voltas stands by its commitment to offer innovative products at affordable prices.

“We are thrilled to bring the convenience and innovation of Voltas products to new cities across India. These brand stores will allow us to showcase our latest innovations and provide superior service to our customers. By launching these brand stores, we aim to meet the demand and cater to the needs of customers in these markets, making our product experience more accessible. Our commitment to delivering exceptional customer experiences remains unwavering, and we look forward to providing personalized assistance and expert guidance to help customers make the right choices for their homes. We are excited to be a part of the festive celebrations of our customers and contribute to their joy and comfort.” said Mr. Pradeep Bakshi, Managing Director & CEO, of Voltas Limited.

The Voltas 2023 RAC product range includes overall 64 new SKUs, with 50 SKUs in Inverter ACs, 42 in Split Inverter ACs, and 8 in Window Inverter ACs, besides Cassette and Tower ACs. The Company has also strengthened its overall portfolio by introducing 60 SKUs of Commercial Refrigeration products, including Convertible Freezers, Freezer on Wheel, and Curved Glass Freezers. The company has recently launched its new range of Air Purifiers.

Through its Home Appliances JV brand, Voltas Beko, the company aims to strengthen its portfolio in 2023 by launching a series of new products. Keeping the brand promise and commitment to stand by the ‘Make in India’ initiative, Voltas Beko has unveiled a range of home appliances with new Frost-free refrigerators and Top-load washing machines. Equipped with a 12-year warranty on AC compressors and refrigerator motors, these products are proudly indigenous with advanced features that will cater to the evolving needs of new-age customers.