16, Nov 2023
Aparna Enterprises expands its retail footprint with the launch of UNISPACE in Bengaluru
Bengaluru, 16 November 2023: Aparna Enterprises Limited, India’s leading integrated home improvement and building material solution providers, today launched its fifth UNISPACE, a company-owned retail store spread across 5,000 sq. ft., at Indira Nagar in Bengaluru.
UNISPACE – A Aparna Enterprises initiative, is a one-stop solution, set to revolutionise the way people envision, design and execute their home improvement projects.
UNISPACE offers a wide range of designing services through products like uPVC and Aluminium windows and doors, tiles and modular kitchen and wardrobe solutions and enters the Bengaluru market after establishing its presence successfully in Hyderabad, Chennai, Vijayawada and Visakhapatnam.
Speaking on the launch, Ms. Aparna Reddy, Executive Director, Aparna Enterprises Ltd., said, “We are thrilled to announce the launch of UNISPACE at Bengaluru today. Karnataka is a very significant market for us and it is our constant endeavour to provide the best service and offerings to our customers. Importantly, we are observing a sharp rise in demand for building material products from Bengaluru.”
Key features of the retail store include:
• Stunning Vitrified Tile collections and installation services from Vitero: Explore a wide variety of premium tiles that will breathe new life into your living spaces. From classic to contemporary styles of Double Charged Vitrified Tiles, Glazed Vitrified Tiles, Full Body Vitrified Tiles and Digital Wall Tiles, UNISPACE boasts an array of colours, patterns, and textures to suit every taste.
• uPVC Doors and Window solution from Venster: Discover a comprehensive selection of uPVC doors and windows customized and designed to enhance your home’s aesthetics, energy efficiency, and security.
• Aluminium Doors and Windows from Alteza: Crafted from high-quality materials, aluminium doors and windows offer exceptional durability, corrosion resistance and longevity.
• Kitchen and Wardrobe masterpieces from KW’ART: Step into the world of modern and functional kitchens and wardrobes. KW’ART features innovative designs, top-quality materials, and ergonomically designed options that will transform homes into havens of style and functionality.
• Expert Consultation: UNISPACE is committed to providing personalised service. Experienced staff will provide all the necessary service, offer design advice, and assist customers in making informed decisions about home improvement projects.
The industry stands at nearly $225 billion in terms of market size globally. It is projected to register a CAGR growth of 8% to 9% over the next five years. uPVC and Aluminium doors and windows and doors, tiles and kitchens and wardrobes are some of the sub-sectors that are the key drivers. UNISPACE being a leader in these categories is well-poised to leverage the growing opportunities.
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- By Rabindra
16, Nov 2023
SBI General Insurance Company Ltd. inaugurates its second office in Pune, focusing on expansion and growth
Pune: SBI General Insurance Company Ltd., one of India’s leading insurance companies, takes a significant step towards expansion and growth with the inauguration of its second office in Pune’s vibrant Chinchwad area. This expansion marks a significant milestone in the Company’s journey, emphasizing its unwavering commitment to making insurance accessible to all segments of the society and aligning with the ambitious goal of ‘Insurance for all by 2047’ as envisioned by the government.
Mr. Kishore Kumar Poludasu, MD & CEO, SBI General Insurance Company Ltd. inaugurated the branch office in the presence of Mr. Arvind Kumar Singh, Chief General Manager (Maharashtra Circle) – State Bank of India, Mr. Satish Kumar, Deputy General Manager, State Bank of India – AO Pune, Mr. Vikas Bagai, Regional Head – West 1, SBI General Insurance Company Ltd., and other dignitaries from State Bank of India and SBI General Insurance Company Ltd.
The inauguration of the second Pune branch office strengthens insurance awareness and outreach. This office serves as our commitment to protecting lives and assets in Pune and surrounding areas.

Mr. Kishore Kumar Poludasu, MD & CEO, SBI General Insurance said, “We are delighted to inaugurate our second office in Pune. The core objective of this launch is to make general insurance available across the length and breadth of the country at an affordable cost. Pune serves as one of the most important market for us, and this will further help us to boost insurance awareness in the area and support the local economy. This expansion not only demonstrates our commitment to our customers but also enables us to better serve the increasing demand for insurance products and services in this dynamic region. We will continue to provide best-in-class customer service and strive to ensure that insurance solutions are easily accessible to everyone.”
The inauguration of this office marks an important milestone in the Company’s journey and represents a significant step towards achieving its vision of becoming the most trusted and preferred insurance provider in the region.
16, Nov 2023
Arahas unveils groundbreaking structural health monitoring and early warning technology for earthquake-prone regions in the Indian Subcontinent
New Delhi, 16th November 2023: Arahas (Arahas Technologies Pvt. Ltd.) and Quakelogic (CA-based), proudly announce the launch of a revolutionary Structural Health Monitoring and Early Warning System designed to enhance resilience in earthquake-prone regions of the Indian Subcontinent.
This cutting-edge technology aims to significantly mitigate the impact of seismic events by providing real-time monitoring and early warning capabilities, offering unprecedented levels of preparedness for communities and infrastructure in high-risk areas. The salient feature of solutions are,
· State-of-the-art IoT platform that continuously monitor structural health parameters in real-time.
· Harnessing the power of artificial intelligence and advanced data analytics, our technology can predict potential vulnerabilities and assess the structural integrity of buildings and infrastructure.
· In the event of seismic activity, our system triggers an instant early warning, allowing residents, businesses, and emergency services to take prompt actions to minimize damage and ensure public safety.
· The technology comes with an intuitive and user-friendly interface accessible via web and mobile platforms, ensuring that relevant stakeholders can access critical information seamlessly.
· Arahas’s solution is scalable and adaptable to various types of structures, making it an ideal choice for both new constructions and retrofitting existing buildings.
Saurabh Rai, CEO Arahas, our commitment to innovation and safety is evident in the development of this groundbreaking technology. With the launch of our Structural Health Monitoring and Early Warning System, we are proud to contribute to the resilience and safety of communities in earthquake-prone regions of the Indian Subcontinent.
Dr. Erol Kalkan, CEO Quakelogic, the damage from major earthquakes can be minimized by conducting a structural health audit in vulnerable areas and identifying structures that would cause particular risk. Such an audit would apply technical algorithms developed by us will help locating structural weaknesses. Corrective action could then be taken to minimize the failure of these structures in the event of a seismic event.
Arahas, is on its mission to provide intelligent solutions using modern software technologies, we are dedicated to pushing the boundaries of innovation to create sustainability solutions that positively impact communities and industries worldwide.
16, Nov 2023
HostBooks appoints Abhijit Dutta as CSO and Advisor to Board to drive exponential growth
Gurugram, November 2023: HostBooks – a SaaS-based and one of the fastest-growing accounting platforms is moving on an expansion spree with the recent appointment of Abhijit Dutta as the Chief Strategy Officer and Advisor to the board. With his appointment, HostBooks aims to revolutionize its growth strategy, strengthen its leadership position, and acquire a significant market share across international markets.
With over 28 years of profound experience across the gamut of Sales, Operations, Marketing, and Communications, in all spheres across myriad industries, Abhijit is set to take charge of the complete Sales, Development, and Leadership operations at HostBooks. Under his expertise, the company’s key focus remains to enhance holistic business growth and propel the development of a robust leadership team. Abhijit’s experience in leading and building excelling business strategies will facilitate the platform’s profitable growth trajectory and fortify its presence in international waters such as the Middle East and Southeast Asia.
Commenting on Abhijit’s appointment, Biswajit Mishra, Co-founder of HostBooks said, “We’re elated to have Abhijit on onboard. He commands an impressive track record in overseeing diverse operations across multiple globally renowned companies. His expertise will empower us to achieve profitable growth both domestically and internationally and drive us to improve the focal areas. The domain knowledge and network he brings to the forum will enable us to solidify our position as the leader in the automation software space.”
Delighted with the appointment, Abhijit Dutta – the CSO and Board Advisor at HostBooks said, “I am excited about joining the comprehensive automation platform for all business needs – HostBooks. It is a fantastic opportunity to be a part of a dynamic company that is taking charge of streamlining the automation requirement of SMEs. Given my background in driving revenue growth, I look forward to contributing to the company’s ongoing success and propel it to accelerate SMEs’ business efficiency.”
“I am eager to work with the talented team of HostBooks and with our collaborative efforts we look forward to revamping the sales, people, and brand strategy. While delivering exceptional value to our clients, I am confident we will build a long-term stable solution that will act as a catalyst for SME growth, bolstering meaningful results for the company,” he adds.
Prior to the stint at HostBooks, Abhijit had most recently served as Chief Business Officer at Believe Cosmetic Pvt Ltd, where he single-handedly built the business from scratch. He has also been part of the Fintech start-up Innoviti payment solution and has been instrumental in building the B2B Channel Business for them. Adding to his professional wisdom, he has also partnered with some of the largest MNCs across industries like Tally Solutions, HCL Infosystem, Nivea India Pvt Ltd, where he blended his strategic thinking to foster excellence in execution.
As a premium automated business solution that revolutionizes the business operations of SMEs, HostBooks is poised to become a pioneer in this highly competitive space, delivering excellence in execution to its diverse clientele both global and domestic.
16, Nov 2023
Vinod Cookware Enters the UK & EU Market with The Launch of Its Official UK Website
16th November 2023, Mumbai, India: Vinod Cookware, a renowned Indian brand in the world of kitchenware, is thrilled to announce its official entry into the United Kingdom with the launch of its official website. This momentous expansion reflects Vinod Cookware’s commitment to delivering top-notch kitchen essentials to a global audience while retaining its deep-rooted Indian heritage. The brand’s experience is bolstered by over 60 years of research-based expertise, experience, and innovation in kitchenware manufacturing.
The UK website, which goes live in the first week of November 2023, has been developed with a strong focus on consumer convenience and user experience. Drawing inspiration from the successful Indian website, it incorporates tailored enhancements and functionalities to cater to UK and EU customers. Subtle design aesthetics add to its appeal, all while maintaining the unmistakable identity of Vinod Cookware, ensuring customers’ continued trust.

Customers can expect a seamless shipping and returns experience with Vinod Cookware. The company has partnered with efficient couriers in the UK to ensure reliable delivery services. Additionally, updated policies have been implemented to simplify the returns process, reflecting Vinod Cookware’s commitment to enhancing customer convenience and satisfaction. Furthermore, the website will feature the full range of Vinod Cookware products available in India, ensuring that customers in the UK have access to the same high-quality kitchen essentials that have made the brand a trusted name.
On the launch of the new website, Sunil Agarwal, Director, of Vinod Cookware commented, “Vinod Cookware’s journey has always been defined by a deep commitment to quality, innovation, and the joy of cooking. With over six decades of research-based expertise and a commitment to innovation, we aim to become synonymous with quality, innovation, and the art of cooking, transcending borders and enriching kitchens globally.
Our entry into the UK market is not just about expanding our reach, but also about sharing the culinary heritage of India with the world. Our new website is a testament to our dedication to customer convenience and satisfaction, and we are excited to introduce our products to the discerning UK and EU audience. At Vinod Cookware, we believe that cooking is an art, and our products are the canvas for your culinary creations.”
16, Nov 2023
Soan Papdi takes a back seat this Diwali
Travelers are witnessing an unusual sighting at society gates which in a very unconventional way asked guests this Diwali to be the ‘Ideal Guests’ and cleverly is taking away ‘Soan Papdi’s’ limelight this season.

The rules are not only hilarious but quite interesting for visitors to get a smile on their faces. If not anything but the grocery shop nearby would have a Happy Diwali for sure. And, later when the internet was buzzing with memes, Havmor took it to their Instagram page to own it. In no time the brand seized the right moment to place an ad right beneath the notices, making it an unconventional marketing tactic.
16, Nov 2023
WazirX Exchange Lists TokenFi
India, 16 November 2023 – WazirX, a leading cryptocurrency exchange, announces the listing of TokenFi, a project aimed at streamlining the processes involved in cryptocurrency and asset tokenization.
Effective from 15th November 2023 at 12 PM IST, deposits for TokenFi are now operational, with the official listing on WazirX scheduled for 16th November 2023.
TokenFi seeks to assume leadership in the global tokenization landscape in response to the industry’s burgeoning demand. Its innovative platform empowers users to generate cryptocurrencies or tokenize assets without necessitating coding proficiency. TokenFi also facilitates seamless fundraising through a decentralized launchpad and assists token issuers in establishing connections with exchanges, venture capitalists, and market makers to enhance liquidity. Its daily activity-based reward system is designed to foster the development of a vibrant and engaged user community.
With ambitions to assert its prominence in the global asset tokenization market, TokenFi aligns itself with the projected $16 trillion industry by 2030, as identified by BlackRock as “the next evolution in markets.”
Key Dates and Events:
· Deposits Enablement: 15th November 2023, 12 PM IST
· Listing: 16th November 2023
· Highest Trader Kaun (HTK)
· Learn & Earn
Additionally, various Social Media Contests & YouTube Live sessions with Team Members will unfold.
WazirX invites users to actively participate in the dynamic campaigns surrounding TokenFi, including the HTK event, the Learn & Earn campaign, and engaging contests on social media. For detailed information on these campaigns, kindly visit WazirX’s official social pages and blog.
Rajagopal Menon, VP of Marketing, WazirX, shares: “As we welcome TokenFi to WazirX, we’re expanding our crypto family. We’re committed to simplicity, security, and endless opportunities. Let’s embark on this journey together!”
B (da Viking), Head of Operations at Floki and TokenFi, shares: “Tokenization is the biggest trend EVER to have ever happened to crypto. We’ve had a lot of crypto trends, but NONE of these trends have come close to the growth potential of the tokenization industry. Through its retail-oriented solutions and strong focus on user experience, TokenFi is strategically positioned to be the leading tokenization platform.”
16, Nov 2023
Powers Insurance & Risk Management Wins National Award
Powers is named one of the Midwest’s “2023 Best Agency to Work For” by Insurance Journal for third consecutive year.

(St. Louis, Mo., Nov. 16, 2023) Powers Insurance & Risk Management, one of the largest family owned and operated independent insurance agencies in the bi-state region, was recently named for its third consecutive year as one of the Midwest’s “2023 Best Agency to Work For” by Insurance Journal.
More than 3,000 nominations were submitted for this prestigious award, which anonymously surveyed employees about their workplaces. The winning agencies scored high for overall employee benefits including competitive salaries, training, and education. Employees attributed happiness in the workplace due to wellness programs for working conditions such as work-from-home options, flextime, and other alternative schedules that allowed employees to embrace work-life balance.
“Our family business prides itself on a supportive workplace environment where employees have input in decision-making processes and procedures,” said Powers Insurance & Risk Management’s CEO JD Powers. “Our company’s goal is to make our team feel valued, heard, and respected. We are extremely proud of this recognition which is made possible because of our employee’s dedication to the company’s mission and values.”
Insurance Journal previously named Powers Insurance & Risk Management as the Midwest’s “2022 Best Agency to Work For”, as well as America’s overall winner of the “2021 Best Independent Insurance Agencies to Work For.”
Founded in 1991, Powers Insurance & Risk Management provides personal and business insurance, surety, risk management, and employee benefits. Founded in 2006, sister company Valley Insurance Agency Alliance is a cohesive family of over 160 independent insurance agencies in Missouri and Illinois that generates more than $600 million in written premium. VIAA is the regional founding member for SIAA – The Agent Alliance, a $12.5 billion national alliance. The companies are headquartered at 6825 Clayton Ave. For more information, call (314) 725-1414 or visit www.powersinsurance.com.
16, Nov 2023
Social Beat Join Hands with Digi Yatra to Create a Digitally Empowered Society
Social Beat, a leading digital marketing agency known for its innovative strategies and outstanding results, announced the signing up of DIGI YATRA FOUNDATION as its newest client. This exciting partnership marks another milestone in Social Beat’s continued growth and commitment to deliver exceptional digital marketing solutions.
Digi Yatra, an initiative by the Government of India, is transforming air travel experience by digitizing and simplifying every aspect of the journey. Using biometrics and cutting-edge technology, it offers travelers a seamless, hassle-free, health-risk-free and paperless experience from check-in to boarding. This initiative prioritizes data security, making air travel in India more convenient and eco-friendlier. Their commitment to enhancing the digital travel experience aligns perfectly with the expertise and vision of Social Beat.
As a full-service digital marketing agency, Social Beat has consistently delivered outstanding results for clients across various industries. Social Beat’s team of experts specializes in crafting data-driven strategies that drive brand visibility, engagement, and conversions. With a keen understanding of the evolving digital landscape, Social Beat is well-equipped to propel Digi Yatra to new heights.
Suneil Chawla, Co-founder of Social Beat said “With this partnership, both Digi Yatra Foundation and Social Beat are poised to achieve new milestones in the digital realm. Our seasoned team of professionals are committed to crafting tailored strategies that give the brand a new identity, and logo. The users of Digi Yatra will be treated to an enhanced web and app experience. Additionally, we will leverage a multi-channel digital marketing strategy to onboard 6 million app users by the end of the financial year. This will propel Digi Yatra to the forefront of the travel industry, delivering memorable digital experiences to millions of travelers.”
Mr. Suresh Khadakbhavi, CEO, Digi Yatra said, “Digi Yatra policy is an initiative aimed at providing seamless and hassle-free experience for passengers at airports. Its main objective is to enhance passenger experience by eliminating the need for verification of ticket and ID at multiple touch points. The onus is on us to spread the news of its availability, and encourage passengers to use these services. So we need to spread the word by every means at our disposal. We felt that Social Beat with their vast industry experience would be our best partner on the social media front to amplify the advantages of Digi Yatra and to ensure that the projects USPs and the objective of the Government of India reaches every individual.”
About Social Beat:
Founded in 2012, Social Beat is a digital growth partner, enabling brands rise to the impossible. With a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & Linkedin. D2Scale is their centre of excellence for D2C and retail brands to drive ecommerce growth. Influencer.in is their creator economy product driving discovery and real time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Arvind Brands, Indian Terrain, Mahindra Finance, Kalpataru Group, Go Colors, JK Cement, Sundaram Mutual and with hyperscaling startups including boAt, WOW Skin, Licious, Niyo, Gamezy, Veeba, A23 Games, Kapiva and Sukoon Health on driving innovation through a combination of creativity and performance.
15, Nov 2023
New Launch | Stussy & Levi’s

Paying homage to their home state of California, Stüssy & Levi’s® have returned with a new capsule that brings Stüssy’s signature design aesthetic to staple Levi’s® garments. The assortment features a range of trucker jackets and jeans available in three distinctive colorways: black, brown, & pink. Crafted from jacquard fabric and finished with two-tone garment dyes gives each piece a one-of-a-kind result with a washed vintage feel.
Stüssy & Levi’s® will be available for purchase on Levi.in from November 10th, 2023



