10, Nov 2023
Transworld Group raises Rs 1.75 lakh during Diwali Bazaar enabling marginalised community members to sell sustainable products
Mumbai, November 10, 2023: Transworld Group lit up the homes of over 600 individuals/entrepreneurs from marginalised communities during its Diwali exhibition-cum-Corporate Bazaar at its offices. The sale of sustainable items made in different districts of India was Rs 1.75 lakh.
The annual Diwali exhibition-cum-Corporate Bazaar saw individuals associated with over 10 different not-for-profits (NGOs) and self-help groups set up stalls and sell handcrafted products at Transworld Group’s Chennai, Delhi, and Mumbai offices. The wares were created by specially-abled individuals, lesser-privileged women, and beneficiaries diagnosed with cerebral palsy, autism, and intellectual disabilities, among others. The NGOs that Transworld partnered were Sri Arunodayam Charitable Trust, Sri Dhanvanthri Ashram Trust, Prayatan World, Local Potters, Gulmeher – Shakti Foundation, Blind Relief Association, Ambit India Foundation, Pragati Kendra, Anokha Dhaaga (a Tata Power project), Advitya, Sahayogini Palak Sanstha, National Association of Disabled’s Enterprise and Om Creations Trust.
“Among our other CSR initiatives aimed at creating sustainable livelihoods, this annual Diwali exhibition is a shining example of how brands can contribute towards creating an inclusive community. We are proud of the work our partners did to provide talented individuals a platform to earn a sustainable livelihood with dignity,” said Anisha Ramakrishnan, Director, of Transworld Group.
The exhibition was held across three Transworld Group office locations.
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- By Rabindra
10, Nov 2023
Invest with Prosperity: Zee Business presents Muhurat Trading special show for Diwali
As the festival of Diwali approaches, Zee Business is delighted to announce its special ‘Muhurat Trading’ show, set to air on Sunday, 12th November 2023. The trading session conducted on the auspicious day of Diwali is considered a golden opportunity for investors to tap into good luck and prosperity. In 2023, Diwali Muhurat Trading will occur from 6:15 p.m. to 7:15 p.m., with Zee Business exclusive coverage beginning from 5 p.m.
Muhurat trading holds a special place in the hearts of investors due to its auspicious timing, believed to usher in good luck and prosperity. It is a symbolic gesture, akin to a token investment made by many, who purchase shares as a means of celebrating Diwali and seeking the blessings of wealth from the goddess Lakshmi. Moreover, Muhurat trading typically unfolds amid a positive market sentiment, aligning with a general sense of optimism about the stock market’s future.
Emphasizing the relevance of Muhurat trading, Anil Singhvi Managing Editor, of Zee Business said,
“Diwali, a festival of illumination and prosperity, creates a unique opportunity for investors. Zee
The business proudly introduces the Muhurat Trading show, where we empower our viewers with
knowledge to make informed investment decisions during this auspicious time. At Zee Business, we
grasp the essence of Muhurat Trading on Diwali, where faith and finance intertwine. Join us in
illuminating your financial path and ensuring your investments radiate success.”
With expert guidance, responsible investing tips, and the spirit of Diwali, let us all come together to make this occasion a beacon of success, paving the way for a brighter financial future. Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.
9, Nov 2023
Celebrate Diwali in Grandeur at Fairmont Jaipur: Unforgettable Experiences Await!
Fairmont Jaipur, the opulent property nestled in the heart of the Pink City, welcomes guests to celebrate Diwali in grandeur. The hotel offers an extraordinary Diwali experience that blends the richness of Indian culture with opulence and warmth.
Guests at Fairmont Jaipur will be treated to a memorable welcome, featuring festive room amenities designed to set the tone for their magnificent stay. The festivities kick off with a special Diwali Pooja ceremony on the auspicious date of 12th November, creating a spiritual connection for all those present.
Fairmont Jaipur prides itself on its enchanting arrival experience that caters to the five senses, offering guests an immersive introduction to the essence of Indian hospitality and culture right from the moment they step through the door.
As the sun sets over the Pink City, ‘Shaam E Khaas,’ the evening cultural activity, comes alive, offering an opportunity to savor local delicacies that capture the essence of India’s culinary heritage, all while overlooking the majestic Aravalli Hills.
Adding to the celebratory spirit, every room booking includes two complimentary beverages selected from our exclusive options, ensuring that guests have the perfect drink to accompany their festivities.
The hotel also offers a 20% discount on spa services, dining, soft beverages, and laundry, enabling guests to indulge in self-care and relaxation during their stay.
Don’t miss out on the ‘Buy One Get One’ Happy Hours at Anjum Bar, available from 5:00 PM to 7:00 PM on selected beverages, making it the perfect time to raise a toast to the joyous occasion with friends and loved ones.
Fairmont Jaipur extends a warm invitation to celebrate Diwali in a manner that will turn moments into memories. Guests are encouraged to book their stay and make this Diwali truly special.
Diwali Package Inclusions:
Buffet Breakfast and Wi-Fi
Welcome In Room Festive Amenities
Diwali Pooja (12th November 23)
Diya Lighting Activity
Five Senses Arrival Experience
02 Complimentary Beverages per Room per Stay from Selected Options
Evening Sunset Cultural Activity with Local Delicacies (Shaam E Khaas) Overlooking the Aravalli Hills
20% Discount on Spa, Food, Soft Beverages, and Laundry
Happy Hours (Buy One Get One) at Anjum Bar from 17:00 Hrs to 19:00 Hrs (on Selected Beverages)
This Diwali, let Fairmont Jaipur be your host and curator of unforgettable memories. Discover the grandeur of the Pink City and celebrate the Festival of Lights in style. Reserve your stay now and embark on a journey like no other.
9, Nov 2023
Cisco Expands Full-Stack Observability Ecosystem with Seven New Partner Modules
Bengaluru, India and CISCO PARTNER SUMMIT, Miami, Florida, Nov. 9, 2023 – Cisco announced seven new modules on the Cisco Observability Platform, built by development partners and created to expand its full-stack observability ecosystem. This growing ecosystem helps customers fulfill their specific observability needs and utilize additional value from observable telemetry.
The new modules are focused on five critical areas: Business Insights, SAP Visibility, Networking, MLOps & SLO, and Sustainability.
“Cisco is committed to fostering innovation in observability,” said Ronak Desai, Senior Vice President and General Manager of Cisco Full-Stack Observability and AppDynamics. “With the help of development partners, we are building an observability ecosystem that will help companies deliver exceptional digital experiences.”
“Full-Stack Observability is unlocking a host of use cases that are providing enterprises with deeper levels of cross-domain visibility for improved application performance, network insights, security postures, and assurance. The resulting benefits of reducing risk and improving the resilience of IT infrastructure are immeasurable. I’m impressed with how Cisco is leaning into partner and customer collaboration to enhance and grow the Cisco Observability Platform ecosystem,” said Will Townsend, Vice President and principal Analyst, at Moor Insights & Strategy. Townsend continued, “It has the potential to provide a diverse set of solutions that can help customers reduce tool sprawl and more proactively manage business operations through partner-led observability practices.”
Today’s modern businesses are digitally led, with customer and user experiences achieved with and through applications. The speed and complexity of how these applications are built demands that IT teams, security teams, and business leaders observe all aspects of application performance and experience in real time.
However, according to a recent IDC report, 60% of IT professionals are worried that most observability tools serve narrow requirements, failing to give IT teams a complete view into current and trending operating conditions. Further, 65% stated the need for a programmable and extensible observability solution that could be used for use cases specific to their own business.
Today’s announcement sees Cisco empower a diverse ecosystem of developers to create and extend solutions that rapidly create customer value from observable telemetry. Beyond just interpreting telemetry, the Cisco Observability Platform provides capabilities to surround that data with context, so organizations get both insight and the ability to take specific action(s). New partner modules are focused around five critical themes:
· Business Insights: Correlate telemetry data with business performance across multiple domains, providing customers with full visibility and insights on how business interacts with IT.
· SAP Visibility: Help customers achieve holistic observability across often changeable, expanding, and complex SAP landscapes and ecosystems.
· Networking: Leverage Cisco’s networking expertise to correlate key network telemetry with business metrics and application stack.
· MLOps and SLO: With the growing use of generative AI and the mainstream of modern applications, the Cisco Observability Platform helps customers to monitor these applications, and their SLO and bring the monitoring of large language models (LLMs), and MLOps models together with application observability.
· Sustainability: Help customers achieve their sustainability goals by providing data around the carbon footprint across multiple IT domains and help optimize around energy consumption.
Partners are already seeing value in the Cisco Observability Platform and developing modules to help customers derive value from their observable telemetry. By building and offering solution sets on the Platform, partners can assist in providing the observability needs of Cisco’s customer base.
The following modules are available on the Cisco Observability Platform exchange at Partner Summit:
· CloudFabrix – SAP Observability: Enables customers to ingest data from Cisco AppDynamics agents for SAP Monitoring. It correlates telemetry data and asset types together to isolate the root cause of issues in the SAP landscape and determine the effect of impacted services on the business.
· CloudFabrix – Campus Analytics: Provides network analytics for campus environments as employees return to offices. This module aggregates multiple Cisco DNA Controller analytics to provide near real-time network topology information, bandwidth consumption, and hotspot visibility.
· Evolutio – Claims: Insurance institutions are looking to gather multiple claims processes in a single pane of glass to best understand process health and user experience. The module helps to correlate and view the health of different claims processes in real time as it relates to product types, underwriters, regions, and business units.
· Evolutio – eCommerce: With the growth of e-commerce and the technology that powers it, organizations need a solution to track every part of the shopping experience. This module allows the correlation by product category or region, by monitoring of orders, shipping, inventory, and payments to quickly identify issues against the supporting infrastructure and applications.
· DataRobot – MLOps by Evolutio: Extends observability for both predictive AI and generative AI, with always-on monitoring and production diagnostics to track and improve the performance of your models. Stay informed of key metrics like service health, accuracy, and data drift.
· Nobl9 – Service Level Objectives (SLO): Provides a platform for defining and creating SLO for understanding reliability across organizations and share remaining error budget for given services as well as SLO-related visualizations for workloads.
· Climatiq – Cloud Carbon Insights: Adds carbon emission tracking to existing cloud metrics and enables analyzing, comparing, and benchmarking emissions data. These actionable insights accelerate journeys to net zero and make more environmentally conscious decisions.
In addition, the following modules will be available soon:
· Cisco CX – Sustainability Insights: Provides a sustainability portal that acts as a single pane of glass for near real-time interactive visualizations, measurement, estimation, and reporting of key infrastructure sustainability indicators, trended over time, aiming for workload and datacenter energy optimization.
· Aporia – MLOps: A significant number of challenges faced by ML models in production arise from a combination of data inconsistencies and the software infrastructure they operate on. The module will not only offer a holistic view of the model’s performance but also empowers teams to swiftly identify, dive deeper into, and resolve issues faster.
9, Nov 2023
Amrita Vishwa Vidyapeetham Strengthens Coconut Farming Initiatives through Strategic MoUs
Amrita Vishwa Vidyapeetham Strengthens Coconut Farming Initiatives through Strategic MoUs with Parachute Kalparvriksha Foundation and Indian Council of Agricultural- Research- Central Plantation Crops Research Institute
New Delhi, 9th November 2023: Dr. Rajesh Kannan Megalingam, Head, ACORD center, Amrita Vishwa Vidyapeetham, ranked among the top 10 universities in India according to the NIRF 2023 rankings, announced the signing of Memorandums of Understanding (MoUs) with the Parachute Kalparvriksha Foundation (PKF) and the Indian Council of Agricultural Research (ICAR). The Amrita Coconut Research and Development (ACORD) Center, a pioneering research facility at Amrita Vishwa Vidyapeetham, will spearhead this collaborative effort, marking a significant step towards advancing coconut farming practices and improving the livelihoods of farmers and climbers through cutting-edge research and innovative methodologies.
The collaborative efforts will encompass student training and high-quality post-graduate research initiatives. PKF and ICAR-CPCRI will engage in comprehensive studies covering crop improvement, production, and protection, as well as physiological, biochemical, and post-harvest technologies, along with social sciences. The Amrita Coconut Research and Development Center will contribute its expertise in academics and leverage cutting-edge technologies such as robotics, Artificial Intelligence (AI), Machine Learning (ML), Deep Learning (DL), drones, biotechnology, and various aspects of coconut farming including planting of saplings, tree maintenance, inspection, and monitoring, harvesting automation, and disease identification.
“ACORD is committed to pushing the boundaries of coconut research and development, and these partnerships with PKF and ICAR aim to amplify their impact. This will allow us to harness the power of innovation and cutting-edge technologies to drive positive change in coconut farming. Together, we are committed to improving the lives of farmers and climbers, advancing agricultural practices, and redefining the future of this vital industry.” said Dr. Rajesh Kannan Megalingam, ACORD, Amrita Vishwa Vidyapeetham.
The Parachute Kalparvriksha Foundation (PKF) is a non-profit organization dedicated to enhancing the welfare of farmers, focusing on increasing agricultural yields. PKF’s programs provide invaluable training and support to farmers in areas such as nutrient management, pest and disease control, and water management. The Indian Council of Agricultural Research (ICAR) established the Central Plantation Crops Research Institute (CPCRI) in 1970, a vital component of the National Agricultural Research System. Initially focusing on coconut, areca nut, cocoa, cashew, oil palm, and spices, CPCRI expanded its mandate in 2023 to include Palmyra Palm. Today, CPCRI continues to be at the forefront of research in these critical crops.
9, Nov 2023
InnoVision Marketing Group Unveils “G.O.A.T.” Commercial for Huey Magoo’s Chicken Tenders
SAN DIEGO – November 9, 2023 – Leading global marketing agency, InnoVision Marketing Group, is proud to announce the launch of its latest creative ad campaign for Huey Magoo’s Chicken Tenders, the G.O.A.T. The campaign features a mouthwatering commercial that celebrates the “Greatest of All Tenders” (G.O.A.T.). To watch the G.O.A.T. commercial click here.
The strategy behind this campaign was to demonstrate that Huey Magoo’s chicken tenders are not only the greatest by accentuating The Filet Mignon of Chicken® strategy and the best 3% of the chicken, which is all that Huey Magoo’s serves, but also that the brand offers something for everyone by capturing a family of four generations. This commercial is a testament to InnoVision Marketing Group’s innovative approach to advertising. The agency leveraged the art of storytelling, focusing on the creation of a captivating and engaging narrative to resonate with both chicken-loving guests and newcomers, displaying the experience and quality of Huey Magoo’s. The G.O.A.T. commercial strategically weaves together visual appeal, creative strategy, and emotional engagement, providing viewers with a sensory experience.
As the commercial unfolds, it takes the audience on an exciting journey through the world of Huey Magoo’s Chicken Tenders, showcasing their dedication to quality and the relentless pursuit of excellence. The campaign spotlights the tenders’ impeccable tenderness, perfection in crispiness, and irresistible flavor profile, all aligned with the strategy to promote Huey Magoo’s as the highest quality chicken option in the fast-casual category in the nation by positioning them as The Filet Mignon Of Chicken®. Because Huey Magoo’s only offers the best cut of chicken, which is the tenderloin, this position also embodies the brand’s commitment to delivering the best possible tender experience.
“We’re absolutely thrilled to introduce the G.O.A.T. commercial, which is a testament to what truly sets Huey Magoo’s Chicken Tenders apart as the benchmark in quality and flavor. Our collaboration with InnoVision once again has brought forth an outstanding campaign that captures the very essence of our brand,” says Andy Howard, CEO of Huey Magoo’s. “This new commercial doesn’t just highlight our unwavering commitment to delivering the finest, most delicious tenders, but it also shines a spotlight on the passion and dedication that go into crafting each and every one of our meals. We can’t wait to share this new commercial with all our guests and once again showcase our brand as the ultimate destination for those in search of the ‘Greatest of All Tenders.'”
This campaign follows in the footsteps of InnoVision’s previous successful collaborations with Huey Magoo’s, including the widely acclaimed initial The Filet Mignon of Chicken® campaign and the second ad campaign, “Smart Kid.” As the third in the series, “The Filet Mignon of Chicken®” tagline has become widely recognized and used as an iconic phrase by all generations, lending to its universal charm.
This new concept debuted with digital commercials, social media posts, and giveaways with special edition merch, and email marketing campaigns making noise around the new position. InnoVision wanted to showcase that people of all ages love The Filet Mignon of Chicken®, regardless of what generation they belong to, from generation Alpha all the way to Boomers. The commercial was produced by Pretzel Logic Productions, a sister company of InnoVision Marketing Group. It was written by Giselle Campos, Sr. Vice President/Sr. Creative Director, and directed by Ric Militi as the agency’s CEO.
“Our strategy was to craft a narrative that transcends traditional advertising, focusing on the emotional connection guests have with Huey Magoo’s. We’ve successfully showcased Huey Magoo’s Chicken Tenders as ‘The Filet Mignon of Chicken®,’ and they are indeed the ‘Greatest of All Tenders,’” says Giselle Campos of InnoVision Marketing Group. “This latest commercial represents our commitment to pushing the boundaries of creativity, and we’re thrilled to showcase how exceptional Huey Magoo’s really is through storytelling.”
InnoVision Marketing Group became the agency of record in 2017 for Huey Magoo’s when the brand had three locations in Orlando, and the brand just celebrated their 50th grand opening, with another 225 franchises sold. The agency’s ability to craft engaging and impactful narratives for the brand has solidified Huey Magoo’s position as a standout player in the fast-casual dining sector.
9, Nov 2023
PNB launches Digital Gold Loan
~ Customers can now avail of gold loan within the comfort of their own homes~
New Delhi, 09 November 2023: Punjab National Bank (PNB), the nation’s leading public sector bank, celebrated a one-day Digital Mahotsav at its Head Office in Dwarka, New Delhi, where a plethora of products and services were unveiled, the most notable being the Digital Gold Loan.
PNB Digital Gold Loan is designed to provide hassle-free credit to customers to quickly meet their personal as well as agriculture credit requirements against the pledge of Gold Jewellery/ornaments. An individual can apply for a PNB Digital Gold Loan for their personal needs for an amount ranging from a minimum of Rs 25,000 to a maximum of Rs 25 lakhs. PNB Digital Gold Loan can also be availed by any person engaged in any agriculture or allied activities.
Borrowers seeking short-term production/investment credit for agriculture activities such as crop production, land-based activity other than crop cultivation, irrigation, and allied agriculture activity are eligible for loans of a minimum of Rs 10,000 to a maximum of Rs 2 lakhs. From loan application, loan acceptance, loan account opening, and security creation to disbursement & documentation, every step of the process is streamlined and digitized, making it convenient for the customers when availing the loan.
Speaking at the launch, the MD & CEO of PNB, said: “In an era where banking should effortlessly blend convenience, flexibility, and transparency, PNB Digital Gold Loan offering will be a golden ticket to a modern banking experience. Our Bank extends its wings to the realm of gold loans through the existing Gold Loan Products i.e., PNB Swarnim under Agriculture Segment & PNB Gold Loan under Retail segment. Borrowers will get the advantage of competitive interest rates, and seamless service, ensuring that their financial journey is cost-effective.”
Congratulating the employees on the new initiative, Executive Director of PNB, said: “I congratulate PNB Parivaar on the successful launch of over 70+ digital offerings in the past 12 months. These initiatives are in line with our journey of Digital and HR transformation and are helping us become a digitally-focused, new-age banking behemoth.”
During the Digital Mahotsav, PNB also felicitated its Digital Champions from its top-performing zones, circles, and branches. A range of digital offerings such as Pre-Approved Personal Loan (PAPL), Pre-Approved Business Loan (PABL), E-GST Express, Krishi Tatkal Rin, Digi Home Loan, and several other digital offerings were also on display at the marquee.
9, Nov 2023
T-Hub Launches Cohort 12 of LAB32 in Collaboration with Hexagon
● Startups to benefit from Hexagon’s technology proficiency and T-Hub’s mentorship in
addressing real-world challenges.
● LAB32, India’s longest-running market readiness program, continues to nurture startups
for future success.
India,9 th November 2023 – T-Hub, India’s leading startup incubator has today announced the launch of Cohort 12 of LAB32 in collaboration with Hexagon, a global leader in sensor, software, and autonomous solutions. Together, T-Hub and Hexagon have embarked on a mission to accelerate the growth and innovation of startups focusing on Artificial Intelligence, Machine Learning, and Digital Reality.
During this engagement, T-Hub’s flagship program, LAB32, will execute the Market Readiness Program for MVP stage startups, addressing specific problem statements identified by Hexagon. The LAB32 team will meticulously select startups that are MVP-ready and meet the eligibility criteria set forth by the program. The selected startups will receive support in the form of go-to-market initiatives, group Sessions, and one-on-one mentoring sessions.
The collaboration also offers startups an invaluable opportunity to tap into Hexagon’s wealth of technological expertise and mentoring support, with a particular focus on addressing the problem statements outlined by Hexagon. Exceptional performers among the startups stand to gain the coveted chance to partake in pilot projects with Hexagon, aligning seamlessly with LAB32’s core objectives of achieving market readiness and market access.
Startups can choose to work on one of three specific problem statements such as building digital twins for EV Manufacturing, Real-time language detection and translation, and Enabling prescriptive maintenance with AR and VR for Process Plants.
MSR, CEO, T-Hub said, “Collaboration is the cornerstone of innovation, and our partnership with Hexagon for the new cohort of LAB32 represents a significant milestone in T-Hub’s journey. At T-Hub, we believe in fostering an ecosystem that not only empowers entrepreneurs but also propels them toward global success. This collaboration is a testament to our commitment to providing startups with the tools they need to thrive and make a meaningful impact on the world.”
Commenting on the launch, Navaneet Mishra, Senior Vice President and Head of Hexagon’s R&D Center India, said “Indian startups are passionate, tech-savvy and hardworking. With Hexagon’s Startup Catalyst Program, we are going to help them channel their energies and attention toward a precisely defined real-world problem. We will support them with cutting-edge technology platforms, mentors to facilitate the co-solutions, and an opportunity to access global customers. We want to help startups from India scale their innovation globally, this program is an important step in that journey.”
The program launch event at T-Hub witnessed the presence of MSR, CEO, T-HUB, Anish Anthony, CDO, T-Hub, Raghuveer Kovuru, Director, Innovation Management, T-Hub, Navaneet Mishra, Senior Vice President and General Manager, Hexagon’s R&D Center India, Sekhar Konidena, Division Head, Hexagon’s R&D Center India and Anjani Prabhakar, Director, Hexagon’s R&D Center India
Applications for the cohort will begin from November 8, 2023. The cohort will commence in February 2023 and will extend for a duration of 100 days. Interested startups can apply here.
Last year, T-Hub and Hexagon joined forces to establish a Geospatial Experience Centre at T- hub further enhancing the technological infrastructure available to startups. Both organizations are devoted to providing critical technology expertise to the startups in this cohort.
9, Nov 2023
Maison Sia’s Grand Debut in Hyderabad’s Vibrant Heart
Hyderabad, 9th November 2023:- Maison Sia, the epitome of opulence in the realm of home decor, proudly unveils its latest store nestled in the heart of Hyderabad. Committed to infusing homes with the essence of luxury living, Maison Sia is set to redefine residences into exquisite sanctuaries of style.
The grand opening of the store at Banjara Hills represents a strategic leap towards ushering in a new era of luxury in Hyderabad, embracing the city’s rich cultural heritage while infusing it with contemporary elegance. Spread across 3000 sq ft, the store showcases an exquisite array of the world’s finest home adornments, each thoughtfully handpicked from a variety of top luxury ateliers across the globe.
The store is meticulously designed to transport consumers to a modern European street, where every corner boasts magnificent home décor pieces poised to elevate interior spaces. Featuring a curated collection of unique artifacts, exclusive centerpieces, and distinctive sculptures, each piece reflects the store’s dedication to timeless design and superior quality. From opulent tableware to limited-edition sculptures, Maison Sia offers a blend of classic charm and contemporary flair, transforming living spaces into works of art.
Commenting on this milestone, Vratika Aggarwal, Founder and CEO, of Maison Sia said “Hyderabad has always been a city of refinement and discerning taste. Our decision to open a store here is a testament to our belief in the city’s appreciation for the finer things in life. With our carefully curated selection of luxurious home decor marvels, we are not just opening a store, we are reintroducing an era of indulgence and sophistication that Hyderabad deserves.”
Maison Sia aims to solve the limitation of access and availability of international artists and coveted European brands and create a unique buying experience. The artistic brainchild behind Maison Sia, Vratika Aggarwal has handpicked the best décor brands and products to bridge the gap between demand and access to global brands.
9, Nov 2023
SPEED Presents, VROOM Drag Meet 9th Edition, Powered by Hero MotoCorp, Electric Performance Partner Ultraviolette
Bangalore, November 9, 2023: VROOM Motorsports, the trailblazing name in the Indian motorsports industry, is thrilled to announce the upcoming VROOM Drag Meet 9th Edition. This exhilarating three-day event, set to take place from November 24th to 26th, 2023, at the state-of-the-art Taneja Aerospace and Aviation Ltd, Hosur, is a celebration of speed, adrenaline, and cutting-edge automotive technology. With a dedicated drag strip, VROOM Drag Meet promises heart-pounding action for motorsport enthusiasts and spectators alike.
Mr. Tariq Mohsin Founder of VROOM Motorsports, expresses his enthusiasm for the upcoming event, saying, ” VROOM Drag Meet goes beyond just a motorsport event. It’s like a lively celebration of racers’ unstoppable energy and the growing love for speed at India’s racetracks. We are proud to have come this far and are excited to present the 9th edition with a promise of an even larger audience, more participants, and thrilling displays of supercars, superbikes, daring stunts, and exhilarating drifting action.”
“The upcoming VROOM Drag Meet 9th Edition is a culmination of years of hard work, dedication, and a commitment to safe motorsports culture. We have made continuous efforts to ensure that this event offers a platform for racers and motorsport enthusiasts to experience the thrill of drag racing in a controlled and safe environment. With the support of the Federation of Motorsports Club of India, we are set to raise the bar once again and deliver a motorsport spectacle like never before.” he adds.
VROOM Motorsports, also known as VROOM, ventured into the motorsport industry in 2016, with a strong focus on promoting various motorsports disciplines in India. The company has quickly become a driving force behind the thriving motorsports culture in the country. The VROOM Drag Meet, in particular, has gained immense popularity and support, solidifying its position as the premier drag racing event in India.
In the Indian landscape, the surge of manufacturers bringing high-performance vehicles and the booming biking culture have set the stage for the continued growth of drag racing. The sport involves engine modifications, precision tuning, and a relentless pursuit of the best speeds possible. It’s a passion shared by speedsters, octane addicts, adrenaline junkies, and petrolheads who gather to push the limits of their vehicles and themselves. VROOM Drag Meet showcases the world’s fastest sport, drag racing, on a recognized international stage where two cars or bikes race side by side over a quarter-mile, with the winner advancing to the next round.
The 9th Edition of VROOM Drag Meet will bring together a diverse array of vehicles, from modified Indian Cars and Indian Bikes to jaw-dropping Supercars and Superbikes. Participants and spectators can expect to witness a thrilling showcase of performance-upgraded vehicles, including prestigious names like Lamborghini, Ferrari, Aston Martin, Nissan GTR, EVO, Porsche, and Maserati, along with two-wheeled speedsters from Kawasaki, Suzuki, BMW, Yamaha, Honda, and many more, all equipped with serious upgrades and cutting-edge technology.
