Category Archives: Food

Holiday Inn Mayur Vihar Announces “Awadh-e-Shaam” Food Festival Celebrating Royal Awadhi Flavours

Holiday Inn Mayur Vihar Announces “Awadh-e-Shaam” A Food Festival Celebrating the Royal Flavours and Cultural Splendour of Awadh

Holiday Inn New Delhi Mayur Vihar Noida proudly presents “Awadh-e-Shaam,” a ten-day culinary celebration at Café On 3 bringing the regal charm, rich traditions, and legendary flavours of the Awadhi region to the city. The festival will take place from 5th to 14th December, from 7:00 PM to 11:00 PM.

Inspired by the rich culinary heritage of Lucknow, Faizabad, and Ayodhya, Awadh-e-Shaam presents an extensive menu featuring a variety of kebabs, biryanis, breads, nihari, sheermal, kulfi falooda, shahi tukda, and other traditional Awadhi delicacies—each prepared using age-old techniques and authentic spices under the expertise of our in-house Chef de Partie, Salman Qureshi, who hails from Lucknow. His deep roots in Lucknow and extensive knowledge of Awadhi cuisine add immense value to the food festival, ensuring every dish reflects true authenticity and cultural richness.

Adding to the immersive experience, the venue showcases themed décor reminiscent of Nawabi elegance complete with traditional motifs, warm lighting, and cultural elements that recreate the charm of Awadh’s historic streets and royal courts.

Guests can also indulge in live culinary stations, specially curated to highlight regional favourites, including Nazim ki Makhan Malai, Dahi Jalebi, Phoolbagh ke Paan & Mukhwaas, Tundey Kebab, Akbari Gate ki Chai, Lucknowi Mattha aur Shikanji and many other speciality counters.

Speaking about the festival, Executive Chef Ashutosh Bisht said, “Awadh-e-Shaam is our tribute to the timeless culinary artistry of the Awadhi region. From signature dishes to street-side favourites, and from themed décor to vibrant live stations, we have curated an experience that truly celebrates the spirit and soul of Awadh.”

Speaking about the festival, F&B Manager Shashi Shankar said, “Awadhi cuisine is known for its warmth, finesse, and depth of flavour. With this festival, we aim to create an atmosphere where guests are not just dining – they are experiencing Awadh’s culture in its most authentic form.”

The festival is an ideal choice for anyone looking to indulge in authentic Awadhi flavours and experience the region’s rich culinary heritage in a truly immersive setting.

MyFitness by BRND.ME Launches Fun Campaign Making Peanut Butter a Family Favourite

Bengaluru, Dec 01: MyFitness, India’s leading peanut butter brand by BRND.ME, has launched its newest integrated campaign, ‘Bas Taste Hi Kiya Tha’, a lively and humorous film that marks a shift from a fitness-only positioning to a wholesome family favourite. With the refreshed line “Har Family ki Health ka Tasty Partner”, the brand is expanding its appeal to millions of Indian households.

The campaign captures a warm and familiar Indian family environment, showcasing the universal truth that every home has a secret snacker who later insists they “just tasted it.” Set inside a relatable home, the film opens with the everyday bustle of family life before each member secretly samples MyFitness Peanut Butter in their own way. The mother enjoys a spoonful, the father discovers its protein-rich taste, the sister pairs it with her chips and the grandmother spreads it quietly on her roti. When the child returns and finds the jar empty, the family freezes before confessing together, “Bas taste hi kiya tha.” This playful moment becomes the emotional hook of the campaign and is crafted for wide social media recreation.

Company spokesperson  said, “Indian families have always bonded over food, and this campaign celebrates that truth with honesty and humour. MyFitness Peanut Butter may have started as a fitness favourite, but our consumers were already showing us that it had become a family staple. ‘Bas Taste Hi Kiya Tha’ brings that reality alive and places the brand where it truly belongs, in every Indian home, enjoyed by everyone.”

The campaign marks a key evolution for MyFitness by BRND.ME. Having built early affinity among fitness enthusiasts, the brand now extends its voice to reflect the everyday lives of Indian families. The use of simple Hindi, expressive performances and authentic home environments ensures that the film resonates across metros as well as Tier 2 and Tier 3 audiences who seek snacks that deliver both taste and health.

The launch rolled out with curiosity-building teasers, followed by the main film and creator-led content. Brand face Sahil Khan stirred pre-launch buzz with a playful breakup tease that captured attention across social platforms. The upcoming BasTasteHiKiyaTha Challenge on Instagram and Josh invites users to recreate their own “caught red-handed” moments and is projected to reach over 80 million viewers through leading creators and regional influencers.

This campaign supports MyFitness by BRND.ME’s larger ambition to establish peanut butter as a mainstream household essential and expand its presence beyond fitness-first consumers. By grounding the story in everyday family behaviour, humour, and relatable emotion, the brand strengthens its cultural relevance and leadership in the growing peanut butter category.

Kokoro Delivers Japanese Street Food to Your Doorstep

Perfect for a cozy night in or a slow, lazy weekend, Kokoro’s new menu brings the comfort of Japanese street food right to your home.

Indulge in delicious new additions like Crispy Tamago, flavorful Teriyaki Chicken Wings, fresh Kimchi Futomaki, and Salmon & Tamago Sushi. For those seeking warmth and comfort, dive into the hearty Tantanmen Tofu Ramen or Tantanmen Chicken Ramen the perfect bowls for chilly evenings.

Quench your thirst with refreshing new beverages: Litchi Lime Iced Tea, Passion Fruit Iced Tea, and Mango Hibiscus Iced Tea.

Craving a quick meal? Try Kokoro’s value-for-money combos pairing Japanese Vegetable/Chicken Gyoza or Teriyaki Chicken Wings with a soothing Lemon Iced Tea ideal for work breaks or a relaxed treat anytime.

Order your favorites through Swiggy and enjoy authentic Japanese flavors delivered straight to your home or office.

Kokoro makes cravings convenient!

Savour a Soulful Sunday Brunch at Ophelia

As winter’s crisp charm settles in, there’s no better way to spend a Sunday than at Ophelia, where time slows down and indulgent moments turn into lasting memories. Set against lush surroundings and an elegant, soulful ambiance, Ophelia’s Sunday Brunch invites guests to linger, laugh, and enjoy leisurely conversations over exquisite food and handcrafted cocktails.

The brunch features a lavish spread celebrating Mediterranean, European, and Asian cuisines. Live pasta and grill stations complement signature dishes like Lamb Adana, Chicken Cheese Adana, Spinach & Ricotta Pide, and Beijing Chicken Dim Sum, each crafted to be savoured. For plant-based diners, vegan-friendly options include Polenta Arancini with Tomato Salsa, Whole Grain Avocado Toast, Mushroom Dim Sum, and Falafel with Pita.

Ophelia’s signature cocktails add another layer to the experience. Sip the Ruby Paradox with Martini Fiero Vermouth and Elderflower, or the Brunch Elixir with Gin, Lemon, and Passionfruit. For something bolder, Jump Over and Dopamine promise a spirited twist, while the classic Mulled Wine offers comforting familiarity.

Whether catching up with loved ones or simply soaking in the winter sunshine, Ophelia’s brunch celebrates the art of slow living—where every bite, sip, and smile is savoured.

YiPPee! Noodles Turns Up the Volume with Neeraj Madhav in Kerala

In a spirited fusion of flavor and fun, Sunfeast YiPPee! noodles and Kerala-based rapper and actor Neeraj Madhav join forces to launch a one-of-its-kind rap song celebrating the unique snack-culture of Kerala. Song titled “Pottatte Padakkam!” taps into the growing wave of rap in the state and playfully shines the spotlight on an everyday moment.

YiPPee! embodies all things fun, energy and excitement. A brand that encourages consumers to be ‘full of life’. With this unexpected collab YiPPee! is bringing all of that to the hearts and homes of Kerala. The electrifying tempo of the song and Neeraj’s strong connect with Malayali families perfectly hits the right chords. It’s all about the family moment, the evening snack break, the energy-boosting bowl, delivered with rap, rhythm and fun.

The song composed and sung by Neeraj Madhav himself, opens on a core scenario: A young boy, tired and hungry after a long day of study, flops onto the sofa. His Mom meanwhile, is grooving to visual beats of Neeraj Madhav’s rap and dance on the TV. She then hands him a bowl of YiPPee! noodles and as he takes his first slurp, the mood shifts. His energy rebounds. The rap kicks in. He joins the dance. He smiles.

Mr. Ali Harris Shere, BU Chief Executive Snacks, Foods & Beverages, Foods Division, ITC Limited. said,

“We believe that every bowl of YiPPee! has the potential to turn an ordinary evening into an extraordinary moment of fun & excitement. With this cultural anthem in Kerala, we’re excited to take our brand promise to the next level”.

“When YiPPee! approached me with the idea, I instantly connected with it. Rap in Kerala is still finding its unique sound, and this project gave me a chance to merge that evolving rhythm with something we all love food and family. The anthem is full of heart, energy and local vibes just like Kerala itself!” said Neeraj Madhav, rapper, composer and actor.

While YiPPee! has already brought region-specific communication across multiple states for instance: in Odisha the brand leveraged local art form Pattachitra, Andhra Pradesh with Cinema

Seenu and in Tamil Nadu with “YiPPee Podu!” campaign respectively. With this new communication the brand aims to foster deeper connect with consumers in Kerala.

Instamart & FoodPharmer Bring “Protein Shake in Kullad” to Life with Mumbai’s First Protein Tapri

“Protein Shake in Kullad” Instamart and FoodPharmer turn a viral meme into reality with Mumbai’s first ‘Protein Tapri’

 What happens when Mumbai’s street-side tapri culture meets India’s growing protein obsession? You get Instamart’s Protein Tapri – a quirky pop-up that drew massive crowds at VESIT College today, all thanks to a surprise visit from popular health and nutrition advocate FoodPharmer, who dropped by with his protein brand, Only What’s Needed, turning the installation into a full-blown student magnet.

Given the popularity of trending fitness memes, Instamart recreated a classic Mumbai chai tapri with a high-protein twist. The pop-up transformed everyday favourites into protein-forward treats: kullad-served protein shakes, protein bhel made with nutrient-dense sprouts, and protein-packed cookies. The concept struck a chord with students and fitness enthusiasts alike, with queues forming well before the stall opened.

The campus buzzed as hundreds of students flocked to the pop-up. The energy surged when Gen Z favourite Sahil Mehta joined FoodPharmer (Revant Himatsingka) behind the counter, serving students, posing for videos and turning the tapri into a protein-packed moment.

Commenting on the protein tapri event, one LinkedIn user shares, “Just when you think Instamart has done it all – there’s a new surprise (and I am not complaining)😂. Saw this protein tapri outside a friend’s college and out of all things I expected to see in college today, this was not on the list but I am here for it !! 😂. Ofc the gym bros went wild and started competing for protein 🤣”

Why this lands

This wasn’t a stunt; it rode two clear trends. Instamart has been building a curated protein push on its platform, introducing a dedicated protein section on the app and bringing Only What’s Needed (OWN) to quick-commerce shelves so protein hits can arrive in under 10 minutes. At the same time, FoodPharmer has emerged as a fast-rising voice in India’s nutrition space: his messaging around nutrition transparency and playful food-science explainers regularly spark online conversations and grow a loyal following. That social momentum turned the Protein Tapri into more than a sampling exercise- creators, followers and curious students translated scroll content into an IRL moment.

Samosas, Tea, and Crime: Anirban Chakrabarti on what fuels detective Eken Babu’s cases on Sony SAB

Sony SAB is all set to introduce audiences to one of India’s most unique detectives with the Hindi debut of Eken Babu featuring the iconic performance by Anirban Chakrabarti. While Eken Babu’s genius lies in his laser-sharp focus and analytical skills, Anirban reveals that there’s a vital, and rather quirky, secret to the detective’s success: his food routine.

Anirban Chakrabarti shares that maintaining the detective’s high level of concentration requires him to be fueled with tasty dishes, making his eating habits a crucial, yet often overlooked, part of his process. Unlike modern day detectives, Eken Babu is not fueled by fancy coffees or dramatic power drinks, however, his brain craves Samosa. His love for food isn’t just about taste; it’s about a quick, satisfying break that allows him to pause his complex thoughts and reset his focus before tackling the next piece of evidence. Eken Babu must have at least three cups of perfectly brewed, strong tea during any long investigation. This routine forces a moment of quiet, during which his mind often connects previously unrelated clues. While on a case, Eken Babu often relies on classic Bengali comfort dishes. This helps ground the character in familiarity and stability while the world around him is steeped in chaos and mystery.

Speaking about his character’s love for food, Anirban Chakrabarti shared, “Eken Babu is intensely focused, but at the same time easily distracted. I realised that for his mind to work at that speed, he needs constant supply of food. I often joke that if Eken Babu skips a meal or afternoon snack, the case is guaranteed to stall! Snacking on samosas and tea isn’t a habit—it’s a crucial tool that helps him pause, reflect, and finally find the genius solution hidden in plain sight.”

This unique insight ensures that when viewers tune in to the Hindi version of ‘Eken Babu’ on Sony SAB, they are not just watching a detective solve a case; they are watching a fully realized, quirky character who proves that sometimes, the biggest clues can be found over a simple cup of tea.

Indulge in a Heartwarming Thanksgiving Feast at Anise, Taj Coromandel, Chennai

Thanksgiving is a time to get together with loved ones, reflect on the year’s blessings, and indulge in a delightful feast! This Thanksgiving, Anise, the all-day dining restaurant at Taj Coromandel, Chennai invites guests to come together in a warm and festive setting to honour the spirit of gratitude over an indulgent, season-inspired buffet.

At the heart of the feast is a beautifully Roasted Turkey, perfectly seasoned and served with all the classic trimmings. Complementing this centrepiece are comforting dishes such as Roasted Sweet Potato Casserole, a creamy Classic Gratin, Maple-roasted Root Vegetables, and a refreshing Green Bean and Onion Salad. Seafood lovers will enjoy the delicately Grilled Prawns, adding a touch of coastal elegance to the holiday table.

No Thanksgiving is complete without desserts that evoke nostalgia, and the dessert counter at Anise promises to do just that. Guests can indulge in a delightful selection featuring Pumpkin Pie with a Walnut Crust, rich Walnut Pecan Pie, traditional Mince Pies, and an inviting array of Cheesecakes.

This Thanksgiving, join us at Anise and create lasting memories around a table filled with warmth and exceptional flavours.

A Citrus-Led Autumn Celebration: The Fall Brunch at JW Marriott Mumbai Sahar

Mumbai, Nov 20: JW Marriott Mumbai Sahar unveils The Fall Brunch, a one-day autumn-inspired brunch experience taking place on November 23, 2025 at JW Café. Created around the idea that orange is not just an ingredient but an atmosphere, the brunch captures the warmth, glow, and golden comfort of the season. Guests can indulge in a citrus-forward menu featuring brioche with whipped orange butter, burrata topped with charred mandarin and chilli honey, tangerine-lifted pumpkin soup, blood-orange cured salmon, citrus-glazed mains, and roasted vegetables infused with bright, zesty notes. Every dish is designed to carry a touch of citrus, either bold, subtle, or textural, turning the brunch into a sensory journey through flavour and colour.

An elaborate dessert bar extends the theme with burnt orange crème brûlée, orange blossom tres leches, kumquat parfaits, and mandarin-glazed carrot loaves, offering a warm, nostalgic finish to the meal. Enhancing the experience are freshly blended orange juices, a curated Campari trolley, and understated seasonal décor with jars of oranges as centerpieces, adding an authentic, autumnal charm to the space. 

The Fall Brunch promises a Sunday afternoon that feels vibrant, comforting, and beautifully reflective of the season. A glowing tribute to autumn, crafted in every shade, flavour, and feeling of orange.

Date: November 23, 2025

Venue: JW Cafe, JW Marriott Mumbai Sahar

Timing: 1pm – 4pm

Warm Up with Soul-Soothing Ramens at Nasi and Mee

As the days turn cooler, warm up with Nasi and Mee’s exclusive, limited-time Ramen menu, which is a celebration of Japan’s most comforting noodle bowls.

Experience two classic styles, the popular Tonkotsu and the spicy, nutty Tantanmen. Each offered in two tempting variations, with both vegetarian and chicken options available to suit all preferences.

Tonkotsu ramen features a rich, creamy broth (choose vegetarian or chicken), topped with bok choy, spring onion, and fragrant chilli oil. The non-vegetarian version includes ramen egg and narutomaki for added authenticity.

Tantanmen brings a bold, creamy, and spicy broth enriched with sesame (gomae) paste, roasted peanut, and fresh vegetables. The vegetarian version uses oat milk for extra silkiness.

Each bowl is crafted for soul-soothing comfort and packed with flavor, ideal for the nippy days ahead

Price starts from INR 565

Date: Available till 31st December

Location: Nasi and Mee, Bangalore – Convent Road, Manyata Tech Park, Yelahanka, Bellandur, and Koramangala