Category Archives: Food

YiPPee! Noodles Turns Up the Volume with Neeraj Madhav in Kerala

In a spirited fusion of flavor and fun, Sunfeast YiPPee! noodles and Kerala-based rapper and actor Neeraj Madhav join forces to launch a one-of-its-kind rap song celebrating the unique snack-culture of Kerala. Song titled “Pottatte Padakkam!” taps into the growing wave of rap in the state and playfully shines the spotlight on an everyday moment.

YiPPee! embodies all things fun, energy and excitement. A brand that encourages consumers to be ‘full of life’. With this unexpected collab YiPPee! is bringing all of that to the hearts and homes of Kerala. The electrifying tempo of the song and Neeraj’s strong connect with Malayali families perfectly hits the right chords. It’s all about the family moment, the evening snack break, the energy-boosting bowl, delivered with rap, rhythm and fun.

The song composed and sung by Neeraj Madhav himself, opens on a core scenario: A young boy, tired and hungry after a long day of study, flops onto the sofa. His Mom meanwhile, is grooving to visual beats of Neeraj Madhav’s rap and dance on the TV. She then hands him a bowl of YiPPee! noodles and as he takes his first slurp, the mood shifts. His energy rebounds. The rap kicks in. He joins the dance. He smiles.

Mr. Ali Harris Shere, BU Chief Executive Snacks, Foods & Beverages, Foods Division, ITC Limited. said,

“We believe that every bowl of YiPPee! has the potential to turn an ordinary evening into an extraordinary moment of fun & excitement. With this cultural anthem in Kerala, we’re excited to take our brand promise to the next level”.

“When YiPPee! approached me with the idea, I instantly connected with it. Rap in Kerala is still finding its unique sound, and this project gave me a chance to merge that evolving rhythm with something we all love food and family. The anthem is full of heart, energy and local vibes just like Kerala itself!” said Neeraj Madhav, rapper, composer and actor.

While YiPPee! has already brought region-specific communication across multiple states for instance: in Odisha the brand leveraged local art form Pattachitra, Andhra Pradesh with Cinema

Seenu and in Tamil Nadu with “YiPPee Podu!” campaign respectively. With this new communication the brand aims to foster deeper connect with consumers in Kerala.

Instamart & FoodPharmer Bring “Protein Shake in Kullad” to Life with Mumbai’s First Protein Tapri

“Protein Shake in Kullad” Instamart and FoodPharmer turn a viral meme into reality with Mumbai’s first ‘Protein Tapri’

 What happens when Mumbai’s street-side tapri culture meets India’s growing protein obsession? You get Instamart’s Protein Tapri – a quirky pop-up that drew massive crowds at VESIT College today, all thanks to a surprise visit from popular health and nutrition advocate FoodPharmer, who dropped by with his protein brand, Only What’s Needed, turning the installation into a full-blown student magnet.

Given the popularity of trending fitness memes, Instamart recreated a classic Mumbai chai tapri with a high-protein twist. The pop-up transformed everyday favourites into protein-forward treats: kullad-served protein shakes, protein bhel made with nutrient-dense sprouts, and protein-packed cookies. The concept struck a chord with students and fitness enthusiasts alike, with queues forming well before the stall opened.

The campus buzzed as hundreds of students flocked to the pop-up. The energy surged when Gen Z favourite Sahil Mehta joined FoodPharmer (Revant Himatsingka) behind the counter, serving students, posing for videos and turning the tapri into a protein-packed moment.

Commenting on the protein tapri event, one LinkedIn user shares, “Just when you think Instamart has done it all – there’s a new surprise (and I am not complaining)😂. Saw this protein tapri outside a friend’s college and out of all things I expected to see in college today, this was not on the list but I am here for it !! 😂. Ofc the gym bros went wild and started competing for protein 🤣”

Why this lands

This wasn’t a stunt; it rode two clear trends. Instamart has been building a curated protein push on its platform, introducing a dedicated protein section on the app and bringing Only What’s Needed (OWN) to quick-commerce shelves so protein hits can arrive in under 10 minutes. At the same time, FoodPharmer has emerged as a fast-rising voice in India’s nutrition space: his messaging around nutrition transparency and playful food-science explainers regularly spark online conversations and grow a loyal following. That social momentum turned the Protein Tapri into more than a sampling exercise- creators, followers and curious students translated scroll content into an IRL moment.

Samosas, Tea, and Crime: Anirban Chakrabarti on what fuels detective Eken Babu’s cases on Sony SAB

Sony SAB is all set to introduce audiences to one of India’s most unique detectives with the Hindi debut of Eken Babu featuring the iconic performance by Anirban Chakrabarti. While Eken Babu’s genius lies in his laser-sharp focus and analytical skills, Anirban reveals that there’s a vital, and rather quirky, secret to the detective’s success: his food routine.

Anirban Chakrabarti shares that maintaining the detective’s high level of concentration requires him to be fueled with tasty dishes, making his eating habits a crucial, yet often overlooked, part of his process. Unlike modern day detectives, Eken Babu is not fueled by fancy coffees or dramatic power drinks, however, his brain craves Samosa. His love for food isn’t just about taste; it’s about a quick, satisfying break that allows him to pause his complex thoughts and reset his focus before tackling the next piece of evidence. Eken Babu must have at least three cups of perfectly brewed, strong tea during any long investigation. This routine forces a moment of quiet, during which his mind often connects previously unrelated clues. While on a case, Eken Babu often relies on classic Bengali comfort dishes. This helps ground the character in familiarity and stability while the world around him is steeped in chaos and mystery.

Speaking about his character’s love for food, Anirban Chakrabarti shared, “Eken Babu is intensely focused, but at the same time easily distracted. I realised that for his mind to work at that speed, he needs constant supply of food. I often joke that if Eken Babu skips a meal or afternoon snack, the case is guaranteed to stall! Snacking on samosas and tea isn’t a habit—it’s a crucial tool that helps him pause, reflect, and finally find the genius solution hidden in plain sight.”

This unique insight ensures that when viewers tune in to the Hindi version of ‘Eken Babu’ on Sony SAB, they are not just watching a detective solve a case; they are watching a fully realized, quirky character who proves that sometimes, the biggest clues can be found over a simple cup of tea.

Indulge in a Heartwarming Thanksgiving Feast at Anise, Taj Coromandel, Chennai

Thanksgiving is a time to get together with loved ones, reflect on the year’s blessings, and indulge in a delightful feast! This Thanksgiving, Anise, the all-day dining restaurant at Taj Coromandel, Chennai invites guests to come together in a warm and festive setting to honour the spirit of gratitude over an indulgent, season-inspired buffet.

At the heart of the feast is a beautifully Roasted Turkey, perfectly seasoned and served with all the classic trimmings. Complementing this centrepiece are comforting dishes such as Roasted Sweet Potato Casserole, a creamy Classic Gratin, Maple-roasted Root Vegetables, and a refreshing Green Bean and Onion Salad. Seafood lovers will enjoy the delicately Grilled Prawns, adding a touch of coastal elegance to the holiday table.

No Thanksgiving is complete without desserts that evoke nostalgia, and the dessert counter at Anise promises to do just that. Guests can indulge in a delightful selection featuring Pumpkin Pie with a Walnut Crust, rich Walnut Pecan Pie, traditional Mince Pies, and an inviting array of Cheesecakes.

This Thanksgiving, join us at Anise and create lasting memories around a table filled with warmth and exceptional flavours.

A Citrus-Led Autumn Celebration: The Fall Brunch at JW Marriott Mumbai Sahar

Mumbai, Nov 20: JW Marriott Mumbai Sahar unveils The Fall Brunch, a one-day autumn-inspired brunch experience taking place on November 23, 2025 at JW Café. Created around the idea that orange is not just an ingredient but an atmosphere, the brunch captures the warmth, glow, and golden comfort of the season. Guests can indulge in a citrus-forward menu featuring brioche with whipped orange butter, burrata topped with charred mandarin and chilli honey, tangerine-lifted pumpkin soup, blood-orange cured salmon, citrus-glazed mains, and roasted vegetables infused with bright, zesty notes. Every dish is designed to carry a touch of citrus, either bold, subtle, or textural, turning the brunch into a sensory journey through flavour and colour.

An elaborate dessert bar extends the theme with burnt orange crème brûlée, orange blossom tres leches, kumquat parfaits, and mandarin-glazed carrot loaves, offering a warm, nostalgic finish to the meal. Enhancing the experience are freshly blended orange juices, a curated Campari trolley, and understated seasonal décor with jars of oranges as centerpieces, adding an authentic, autumnal charm to the space. 

The Fall Brunch promises a Sunday afternoon that feels vibrant, comforting, and beautifully reflective of the season. A glowing tribute to autumn, crafted in every shade, flavour, and feeling of orange.

Date: November 23, 2025

Venue: JW Cafe, JW Marriott Mumbai Sahar

Timing: 1pm – 4pm

Warm Up with Soul-Soothing Ramens at Nasi and Mee

As the days turn cooler, warm up with Nasi and Mee’s exclusive, limited-time Ramen menu, which is a celebration of Japan’s most comforting noodle bowls.

Experience two classic styles, the popular Tonkotsu and the spicy, nutty Tantanmen. Each offered in two tempting variations, with both vegetarian and chicken options available to suit all preferences.

Tonkotsu ramen features a rich, creamy broth (choose vegetarian or chicken), topped with bok choy, spring onion, and fragrant chilli oil. The non-vegetarian version includes ramen egg and narutomaki for added authenticity.

Tantanmen brings a bold, creamy, and spicy broth enriched with sesame (gomae) paste, roasted peanut, and fresh vegetables. The vegetarian version uses oat milk for extra silkiness.

Each bowl is crafted for soul-soothing comfort and packed with flavor, ideal for the nippy days ahead

Price starts from INR 565

Date: Available till 31st December

Location: Nasi and Mee, Bangalore – Convent Road, Manyata Tech Park, Yelahanka, Bellandur, and Koramangala

Brewing Trust, One Cup at a Time: Amruta Tea Blends Tradition with Innovation

Mumbai, Nov 19:  In a market dominated by long-established players, Amruta Tea has emerged as a refreshing homegrown brand that’s redefining how India enjoys its favourite beverage. Rooted in authenticity and driven by innovation, the company’s philosophy revolves around trust, quality, and a deep understanding of local tastes.

“At Amruta Tea, we’ve always believed that a strong tea brand operates on trust and sincerity; says Ishita Malpani, Managing Director, Amruta Tea. “Our strength lies in adaptability and creativity. We’ve combined traditional tea knowledge with modern brand thinking to deliver high-quality, emotionally resonant products.”

Consumer preferences, Malpani notes, have changed significantly post-pandemic. People are more conscious of ingredients and are seeking blends that support wellness. “We’ve seen two key trends: nostalgia and purposeful experimentation. Consumers want comfort in familiar flavours while exploring new ones. Health and transparency are now as important as taste,” she adds. Amruta Tea has been quick to respond with functional blends designed for both pleasure and purpose. The company is investing in R&D to create teas infused with natural herbs and botanicals that aid digestion, relieve stress, and support immunity.

Behind every cup lies a strong commitment to quality and sustainability. Amruta Tea works closely with growers to ensure ethical sourcing, fair trade, and consistency in quality. The brand is also leveraging technology  from automated blending and packaging to AI-led taste analysis ensuring that each batch meets exacting standards. Expanding rapidly across India, the company is now eyeing global markets with a growing Indian diaspora. “We’re exploring exports and private-label collaborations with like-minded brands. Our goal is to make Amruta Tea synonymous with trust and taste both at home and abroad,” says Malpani.

Sustainability also extends to its packaging. The brand is transitioning to recyclable and biodegradable materials and exploring minimal-plastic alternatives.

Looking ahead, Malpani envisions Amruta Tea among India’s most loved homegrown names. “Five years from now, we see ourselves as a brand that’s trusted for quality, celebrated for innovation, and respected for our commitment to people and the planet,” she concludes.

A THANKSGIVING FEAST OF FLAVOURS AND TOGETHERNESS AT THE LEELA AMBIENCE GURUGRAM HOTEL & RESIDENCES

Gurugram, Nov,17  – This Thanksgiving, The Leela Ambience Gurugram Hotel & Residences invites guests to relish a delectable dinner at Spectra, the hotel’s award-winning all-day dining destination on 27th November 2025. Diners can expect an evening presenting the warmth of the season through exceptional flavours and an atmosphere that defines The Leela’s hospitality.

Known for evolving every meal into an experience, Spectra brings together a world of culinary excellence under one roof with its seven live kitchens, where master chefs craft dishes inspired by global cuisines. This Thanksgiving night, the restaurant invites guests to gather for a lavish dinner buffet serving the flavours that blend traditional festive favourites and contemporary creations. Live entertainment will set a cheerful yet elegant tone for the evening, creating the perfect atmosphere to celebrate with family and friends.

This Thanksgiving Dinner at Spectra is not merely a feast but a moment to celebrate in true Leela style.  

Elanpro Expands Glass Top Freezer Range for Ice Cream & Frozen Desserts

ELANPRO EXPANDS GLASS TOP FREEZER RANGE FOR ICE CREAM AND FROZEN DESSERT INDUSTRY

New Delhi, 14 November, 2025: Elanpro, India’s leading commercial refrigeration company, has expanded its Glass Top Freezer range with ten new models designed to meet the evolving requirements of the ice cream and frozen dessert segment.

With ice cream retail increasingly driven by impulse and visibility, glass-top freezers have become integral to product presentation. Elanpro’s new range addresses this need through precise temperature control and robust insulation, ensuring that visual appeal is matched by reliable performance.

The next gen range features dual condenser technology for superior temperature management in high ambient conditions and 70 mm insulation that enhances temperature retention while reducing energy consumption. Capable of achieving pull-down temperatures of up to -30 degree C, the freezers help preserve product texture, taste, and consistency, minimising wastage and maintaining operational efficiency.

A key differentiator is the internal configuration, carefully designed to accommodate three layers of industry-standard 6×6-inch bulk ice cream packs ensuring optimal space utilisation and maximum display. This precision supports organised SKU arrangement and improved product visibility, allowing retailers and parlours to maintain neat, efficient displays that enhance customer experience.

To complement performance with design, the range includes five flat glass and five curved glass variants, offering operators the flexibility to choose between functional or premium aesthetics. The curved glass models are equipped with heated door frames that prevent condensation, ensuring clear visibility even in high humidity conditions. The product features an in-built drain system to manage moisture effectively, enabling uninterrupted product display in diverse retail environments.

With this expanded portfolio, Elanpro further strengthens its position as a solutions partner to the ice cream and frozen dessert industry, supporting brands and retailers with refrigeration systems that combine reliability, efficiency, and modern design.

Little Bites, Big Smiles: Healthy Treats for Children’s Day

Children’s Day calls for playful yet nourishing food. These recipes sneak in the good stuff with a twist, turning everyday healthy ingredients into kid-approved delights. From crunchy quesadillas to creamy chocolate mousse, these treats make mealtime both fun and wholesome.

1. Veggie Quesadillas

Whole-wheat tortillas stuffed with colorful veggies and cheese, grilled to crispy perfection.

Ingredients:

1. 2 whole-wheat tortillas
2. 1/2 cup bell peppers (red, yellow, green), finely chopped
3. 1/4 cup grated carrots
4. 1/4 cup sweet corn kernels (boiled)
5. 1/4 cup mozzarella or processed cheese, grated
6. 1 tbsp olive oil or butter
7. Salt and pepper, to taste
8. 1 tbsp tomato ketchup or mild salsa (optional)

Instructions:

• In a bowl, mix bell peppers, carrots, corn, salt, and pepper.
• Spread this colorful mix evenly over one tortilla, sprinkle cheese, and cover with the second tortilla.
• Brush with a little olive oil or butter on both sides.
• Grill on a tawa or in a Voltas Beko microwave grill mode until golden and crispy.
• Cut into triangles and serve hot, the perfect mix of crunch, colour, and cheesy goodness that kids can’t resist!

2. Cheesy Beetroot Pops

Mini beetroot and paneer balls baked into popsicle sticks for a fun, mess-free snack.

Ingredients:

1. 1 medium beetroot, boiled and grated
2. 100 g paneer, crumbled
3. 2 tbsp breadcrumbs (or roasted suji for a healthier twist)
4. 1 tbsp grated cheese
5. 1 green chili (optional), finely chopped
6. Salt and pepper, to taste
7. 1 tsp olive oil
8. Popsicle sticks

Instructions:

• In a bowl, mix beetroot, paneer, cheese, breadcrumbs, and seasoning.
• Shape the mixture into small round balls and insert popsicle sticks.
• Brush lightly with olive oil and place on a baking tray.
• Bake in the Voltas Beko Microwave with Convection mode at 180°C for 10–12 minutes until firm and slightly golden.
• Serve warm with mint yogurt dip or ketchup, a snack that’s bright, fun, and secretly healthy!

3. Choco-Avocado Mousse Cups

A creamy, chocolatey dessert made with avocados, cocoa, and honey topped with crunchy granola.

Ingredients:

1. 1 ripe avocado
2. 2 tbsp unsweetened cocoa powder
3. 2 tbsp honey or maple syrup
4. 2 tbsp milk (dairy or plant-based)
5. 1/2 tsp vanilla extract
6. 2 tbsp granola or crushed nuts for topping

Instructions:

• Scoop out the avocado flesh and blend with cocoa, honey, milk, and vanilla until smooth and creamy.
• Spoon into small cups and refrigerate in the Voltas Beko Refrigerator with Multi-Air Flow Technology for at least 30 minutes to chill and set evenly.
• Just before serving, top with granola or nuts for a crunchy surprise.
• Creamy, chocolatey, and guilt-free, this dessert wins hearts (and smiles) from the first spoon.

With these playful and nutritious Children’s Day recipes, you can turn healthy eating into a fun activity. And with the right Voltas Beko appliances, your cooking becomes quicker, smarter, and effortlessly delightful making every little bite bring out those big smiles.