Category Archives: Food

Cumin Co Partners with Chef Pooja Dhingra to Launch India’s First 100% Toxin-Free- Bakeware Collection

New Delhi, Dec 13:  Cumin Co, India’s first patented, 100% toxin-free enamel cast iron kitchenware brand, has officially entered the bakeware category with a new porcelain-grade ceramic and enamel cast iron collection, fronted by India’s most influential baking voice, Pooja Dhingra. This collaboration marks a pivotal chapter in the brand’s evolution as it expands beyond cookware, bringing global-quality baking tools to a C home-baking community that has grown exponentially but continues to lack purpose-built, high-performance products.

The launch also marks a major strategic milestone for Cumin Co. The brand is targeting a ₹100 crore ARR milestone by next year, supported by category expansion, material innovation and growing consumer sentiment around toxin-free kitchenware. India’s bakeware market, currently pegged at $100 million, is at an inflection point, and Cumin Co aims to capture 10% of this market within the next 2–3 years. By expanding into bakeware with patented materials, global-standard performance and thoughtful design, the brand is building a holistic, innovation-led kitchenware ecosystem for Indian homes one that spans both everyday cooking and advanced baking.

At the centre of this launch is a collection crafted specifically for the needs of Indian kitchens. The porcelain-grade ceramic bakeware offers exceptional heat distribution, easy release, and resistance to stains, oils and lingering smells — challenges that most mass-market bakeware fails to solve. The 4-layer enamel cast iron range, including the Braiser and Bread Oven, is engineered for superior heat retention, even crust formation, better browning and more consistent results, making it suitable for everything from gratins to artisanal bread. Every product has been designed keeping in mind the realities of Indian kitchens: compact ovens, high heat settings, frequent usage, flavour-heavy recipes, and multi-purpose cooking needs.

The partnership with Pooja Dhingra adds emotional depth and cultural relevance to the launch. Her presence brings credibility and warmth to a category that is equal parts technical and nostalgic. As someone who has shaped India’s modern baking landscape, Pooja represents both the aspiration and the authenticity that home bakers across the country identify with.

Niharika Joshi & Udit Lekhi, Co-Founders of Cumin Co, said:

“Indian homes have embraced baking like never before, yet the tools have not kept pace. Most bakeware available today is not designed for Indian ovens, Indian ingredients or the intensity of Indian cooking routines. This collection is our answer to that gap. Having Pooja on board deepens this mission she stands for the emotional connection, creativity and cultural evolution that baking now holds in Indian households. This category expansion strengthens our ambition to build India’s most trusted, health-first kitchenware brand across every cooking and baking need.”

TAT Vikhroli Introduces Limited-Edition Goan Christmas Menu, Bringing Home-Style Festive Flavours to Mumbai

TAT Vikhroli, the premium destination known for showcasing India on a plate, is set to bring the warmth and charm of a Goan Christmas to Mumbai with its limited-edition “A Goan Christmas At Home” experience, available from December 15th to December 30th, 2025.

For two festive weeks, the restaurant will be transformed into an inviting Goan home, celebrating timeless culinary traditions, soulful flavours, and the essence of Christmas as it is enjoyed in Goa. The menu is inspired by the aroma of coconut and jaggery in festive kitchens, age-old recipes simmering with spices, and heartfelt celebrations shared around family tables.

Unlike extravagant hotel buffets, this experience focuses on a cosy, intimate ambience simple, warm, and authentically Goan. The specially curated menu stays true to signature coastal flavours while adding a Christmas twist.

Starters include Goan favourites such as Prawn Rissois and Goan Chicken Cutlets, with Vegetable Potato Chops as a comforting vegetarian alternative. To complement the winter season, TAT offers hearty soups like Goan Chicken Soup with Vermicelli—a festive spin on the classic—and the richly flavoured Prawn Bisque, reminiscent of coastal breezes.

The Mains cater to diverse tastes. Vegetarian options include Vegetable Xacuti, a medley of vegetables cooked in roasted coconut and spices, and Mushroom Caldine, a creamy, iconic Goan curry. Non-vegetarians can savour classics like Crab Xec Xec, a beloved recipe made with roasted coconut and red chilli masala, or the innovative Red Snapper Supremo in Goan Curry, a delightful fusion. Traditional favourites such as Sannas and Poi serve as perfect accompaniments.

To elevate the festive spirit, the menu features signature beverages like Homemade Spiced Christmas Wine, carrying the familiar warmth and spice of Goan celebrations. Desserts like Alle Belle and Bebinca capture the nostalgia and sweetness of a Goan Christmas.

With dishes starting from ₹350, TAT Vikhroli aims to make this festive feast both memorable and accessible.

The experience is designed as a heartfelt tribute to Goa’s vibrant Christmas traditions—an invitation to sit at a family table, share stories, and savour festive flavours in an intimate, cheerful setting. Soft music, warm food, subtle décor, and joyful energy make this celebration feel less like a spectacle and more like Christmas as it is lived authentic, warm, and full of heart.

Santé Spa Cuisine Rolls Out Its New Winter Menu 

Mumbai, Dec 11: Known for its focus on clean, ingredient-driven cooking and contemporary vegetarian plates, Santé Spa Cuisine continues to champion wholesome, flavour-forward dining in the city. Staying true to its ethos of mindful eating and seasonal freshness, the restaurant now introduces its new winter menu crafted to bring warmth, balance, and creativity to the table. 

Santé’s refreshed lineup brings together comforting winter flavours and the brand’s signature clean-eating philosophy. Menu highlights include the Quinoa ‘Biryani’, the aromatic Burmese Khaukswe Bowl, the rustic Woodland Ragi Pizza, and the truffle-kissed Baked Mac ‘N Cheese each dish blending nourishment with modern, flavour-rich profiles. 

The special Winter Nourishments selection adds a seasonal touch with warm, hearty offerings such as the Hot Ginger & Cider Tea, Sarson Da Saag with Charkoni Missi, and the Stir-Fried Ponkh Dazzler. For a contemporary dessert moment, the Roasted Black Sesame & Walnut Halwa paired with fresh strawberry gelato brings a comforting yet elevated finish. 

Complementing the food, the updated Brews & Bites menu features hand-pulled coffees, slow-brewed teas, artisanal matcha drinks, and a new range of house-baked croissants. Thoughtfully crafted and seasonally inspired, Santé’s winter menu blends warmth, wellness, and flavour in every dish.

Rosetta Hospitality Unveils the Festive Season with Cake Mixing

Rosetta Hospitality ushered in the festive season with warmth and cheer, hosting its annual cake mixing ceremonies at Rosetta Sakleshpur, Karnataka, and Elements by Rosetta, Varca, Goa. The celebrations marked the beginning of Estella 2025, Rosetta Hospitality’s signature year-end festive celebration, bringing together guests, patrons, influencers, and team members to celebrate heritage, togetherness, and the timeless joy of Christmas traditions.

At Rosetta Sakleshpur, resident guests, VIPs, influencers, and hotel associates – all gathered together for an intimate and cheerful afternoon. The atmosphere came alive with festive charm as a hot-chocolate trolley served comforting winter favourites, while a live choir performed classic Christmas carols. Families, couples, and team members joined around the grand mixing table to prepare a rich fruit blend featuring black currants, golden raisins, figs, cherries, cranberries, assorted nuts, orange peel, tutti frutti, and warm spices, soaked in red wine, brandy, and rum to mature through the season. The memorable afternoon officially marked the start of the festive season at Rosetta Sakleshpur.

More than a week earlier, Elements by Rosetta, Varca, Goa hosted its annual cake mixing ceremony on the resort’s lawns, with resident guests, non-resident patrons, and team members. The poolside setting was filled with music and holiday cheer as participants mixed an elaborate fruit blend of golden and black raisins, apricots, cranberries, prunes, figs, candied peels, and assorted nuts with aged rum, brandy, white spirits, liqueurs, and wine. A regional touch of Goan cashews added a unique coastal twist to the traditional blend. The resort team in South Goa brought festive cheer and a sense of community to the celebrations along the Varca coastline.

Reflecting on the annual tradition, Joint Managing Director & CEO Mr. Jai Sreedhar said:

“The cake mixing ceremony is one of our most cherished Christmas traditions at Rosetta Hospitality. It brings our guests, patrons, and teams together in a heartfelt way and sets the tone for the warmth and connection that define the festive season across our properties.”

Across both destinations, Rosetta’s cake mixing ceremonies served as meaningful reminders of why this tradition continues to hold deep significance in hospitality. As part of Estella 2025, celebrations will continue with Christmas and New Year experiences curated across Rosetta’s properties in Sakleshpur and South Goa. With the fruit now resting in its aromatic blend, Rosetta Hospitality has officially ushered in the festive season

Holiday Inn Mayur Vihar Announces “Awadh-e-Shaam” Food Festival Celebrating Royal Awadhi Flavours

Holiday Inn Mayur Vihar Announces “Awadh-e-Shaam” A Food Festival Celebrating the Royal Flavours and Cultural Splendour of Awadh

Holiday Inn New Delhi Mayur Vihar Noida proudly presents “Awadh-e-Shaam,” a ten-day culinary celebration at Café On 3 bringing the regal charm, rich traditions, and legendary flavours of the Awadhi region to the city. The festival will take place from 5th to 14th December, from 7:00 PM to 11:00 PM.

Inspired by the rich culinary heritage of Lucknow, Faizabad, and Ayodhya, Awadh-e-Shaam presents an extensive menu featuring a variety of kebabs, biryanis, breads, nihari, sheermal, kulfi falooda, shahi tukda, and other traditional Awadhi delicacies—each prepared using age-old techniques and authentic spices under the expertise of our in-house Chef de Partie, Salman Qureshi, who hails from Lucknow. His deep roots in Lucknow and extensive knowledge of Awadhi cuisine add immense value to the food festival, ensuring every dish reflects true authenticity and cultural richness.

Adding to the immersive experience, the venue showcases themed décor reminiscent of Nawabi elegance complete with traditional motifs, warm lighting, and cultural elements that recreate the charm of Awadh’s historic streets and royal courts.

Guests can also indulge in live culinary stations, specially curated to highlight regional favourites, including Nazim ki Makhan Malai, Dahi Jalebi, Phoolbagh ke Paan & Mukhwaas, Tundey Kebab, Akbari Gate ki Chai, Lucknowi Mattha aur Shikanji and many other speciality counters.

Speaking about the festival, Executive Chef Ashutosh Bisht said, “Awadh-e-Shaam is our tribute to the timeless culinary artistry of the Awadhi region. From signature dishes to street-side favourites, and from themed décor to vibrant live stations, we have curated an experience that truly celebrates the spirit and soul of Awadh.”

Speaking about the festival, F&B Manager Shashi Shankar said, “Awadhi cuisine is known for its warmth, finesse, and depth of flavour. With this festival, we aim to create an atmosphere where guests are not just dining – they are experiencing Awadh’s culture in its most authentic form.”

The festival is an ideal choice for anyone looking to indulge in authentic Awadhi flavours and experience the region’s rich culinary heritage in a truly immersive setting.

MyFitness by BRND.ME Launches Fun Campaign Making Peanut Butter a Family Favourite

Bengaluru, Dec 01: MyFitness, India’s leading peanut butter brand by BRND.ME, has launched its newest integrated campaign, ‘Bas Taste Hi Kiya Tha’, a lively and humorous film that marks a shift from a fitness-only positioning to a wholesome family favourite. With the refreshed line “Har Family ki Health ka Tasty Partner”, the brand is expanding its appeal to millions of Indian households.

The campaign captures a warm and familiar Indian family environment, showcasing the universal truth that every home has a secret snacker who later insists they “just tasted it.” Set inside a relatable home, the film opens with the everyday bustle of family life before each member secretly samples MyFitness Peanut Butter in their own way. The mother enjoys a spoonful, the father discovers its protein-rich taste, the sister pairs it with her chips and the grandmother spreads it quietly on her roti. When the child returns and finds the jar empty, the family freezes before confessing together, “Bas taste hi kiya tha.” This playful moment becomes the emotional hook of the campaign and is crafted for wide social media recreation.

Company spokesperson  said, “Indian families have always bonded over food, and this campaign celebrates that truth with honesty and humour. MyFitness Peanut Butter may have started as a fitness favourite, but our consumers were already showing us that it had become a family staple. ‘Bas Taste Hi Kiya Tha’ brings that reality alive and places the brand where it truly belongs, in every Indian home, enjoyed by everyone.”

The campaign marks a key evolution for MyFitness by BRND.ME. Having built early affinity among fitness enthusiasts, the brand now extends its voice to reflect the everyday lives of Indian families. The use of simple Hindi, expressive performances and authentic home environments ensures that the film resonates across metros as well as Tier 2 and Tier 3 audiences who seek snacks that deliver both taste and health.

The launch rolled out with curiosity-building teasers, followed by the main film and creator-led content. Brand face Sahil Khan stirred pre-launch buzz with a playful breakup tease that captured attention across social platforms. The upcoming BasTasteHiKiyaTha Challenge on Instagram and Josh invites users to recreate their own “caught red-handed” moments and is projected to reach over 80 million viewers through leading creators and regional influencers.

This campaign supports MyFitness by BRND.ME’s larger ambition to establish peanut butter as a mainstream household essential and expand its presence beyond fitness-first consumers. By grounding the story in everyday family behaviour, humour, and relatable emotion, the brand strengthens its cultural relevance and leadership in the growing peanut butter category.

Kokoro Delivers Japanese Street Food to Your Doorstep

Perfect for a cozy night in or a slow, lazy weekend, Kokoro’s new menu brings the comfort of Japanese street food right to your home.

Indulge in delicious new additions like Crispy Tamago, flavorful Teriyaki Chicken Wings, fresh Kimchi Futomaki, and Salmon & Tamago Sushi. For those seeking warmth and comfort, dive into the hearty Tantanmen Tofu Ramen or Tantanmen Chicken Ramen the perfect bowls for chilly evenings.

Quench your thirst with refreshing new beverages: Litchi Lime Iced Tea, Passion Fruit Iced Tea, and Mango Hibiscus Iced Tea.

Craving a quick meal? Try Kokoro’s value-for-money combos pairing Japanese Vegetable/Chicken Gyoza or Teriyaki Chicken Wings with a soothing Lemon Iced Tea ideal for work breaks or a relaxed treat anytime.

Order your favorites through Swiggy and enjoy authentic Japanese flavors delivered straight to your home or office.

Kokoro makes cravings convenient!

Savour a Soulful Sunday Brunch at Ophelia

As winter’s crisp charm settles in, there’s no better way to spend a Sunday than at Ophelia, where time slows down and indulgent moments turn into lasting memories. Set against lush surroundings and an elegant, soulful ambiance, Ophelia’s Sunday Brunch invites guests to linger, laugh, and enjoy leisurely conversations over exquisite food and handcrafted cocktails.

The brunch features a lavish spread celebrating Mediterranean, European, and Asian cuisines. Live pasta and grill stations complement signature dishes like Lamb Adana, Chicken Cheese Adana, Spinach & Ricotta Pide, and Beijing Chicken Dim Sum, each crafted to be savoured. For plant-based diners, vegan-friendly options include Polenta Arancini with Tomato Salsa, Whole Grain Avocado Toast, Mushroom Dim Sum, and Falafel with Pita.

Ophelia’s signature cocktails add another layer to the experience. Sip the Ruby Paradox with Martini Fiero Vermouth and Elderflower, or the Brunch Elixir with Gin, Lemon, and Passionfruit. For something bolder, Jump Over and Dopamine promise a spirited twist, while the classic Mulled Wine offers comforting familiarity.

Whether catching up with loved ones or simply soaking in the winter sunshine, Ophelia’s brunch celebrates the art of slow living—where every bite, sip, and smile is savoured.

YiPPee! Noodles Turns Up the Volume with Neeraj Madhav in Kerala

In a spirited fusion of flavor and fun, Sunfeast YiPPee! noodles and Kerala-based rapper and actor Neeraj Madhav join forces to launch a one-of-its-kind rap song celebrating the unique snack-culture of Kerala. Song titled “Pottatte Padakkam!” taps into the growing wave of rap in the state and playfully shines the spotlight on an everyday moment.

YiPPee! embodies all things fun, energy and excitement. A brand that encourages consumers to be ‘full of life’. With this unexpected collab YiPPee! is bringing all of that to the hearts and homes of Kerala. The electrifying tempo of the song and Neeraj’s strong connect with Malayali families perfectly hits the right chords. It’s all about the family moment, the evening snack break, the energy-boosting bowl, delivered with rap, rhythm and fun.

The song composed and sung by Neeraj Madhav himself, opens on a core scenario: A young boy, tired and hungry after a long day of study, flops onto the sofa. His Mom meanwhile, is grooving to visual beats of Neeraj Madhav’s rap and dance on the TV. She then hands him a bowl of YiPPee! noodles and as he takes his first slurp, the mood shifts. His energy rebounds. The rap kicks in. He joins the dance. He smiles.

Mr. Ali Harris Shere, BU Chief Executive Snacks, Foods & Beverages, Foods Division, ITC Limited. said,

“We believe that every bowl of YiPPee! has the potential to turn an ordinary evening into an extraordinary moment of fun & excitement. With this cultural anthem in Kerala, we’re excited to take our brand promise to the next level”.

“When YiPPee! approached me with the idea, I instantly connected with it. Rap in Kerala is still finding its unique sound, and this project gave me a chance to merge that evolving rhythm with something we all love food and family. The anthem is full of heart, energy and local vibes just like Kerala itself!” said Neeraj Madhav, rapper, composer and actor.

While YiPPee! has already brought region-specific communication across multiple states for instance: in Odisha the brand leveraged local art form Pattachitra, Andhra Pradesh with Cinema

Seenu and in Tamil Nadu with “YiPPee Podu!” campaign respectively. With this new communication the brand aims to foster deeper connect with consumers in Kerala.

Instamart & FoodPharmer Bring “Protein Shake in Kullad” to Life with Mumbai’s First Protein Tapri

“Protein Shake in Kullad” Instamart and FoodPharmer turn a viral meme into reality with Mumbai’s first ‘Protein Tapri’

 What happens when Mumbai’s street-side tapri culture meets India’s growing protein obsession? You get Instamart’s Protein Tapri – a quirky pop-up that drew massive crowds at VESIT College today, all thanks to a surprise visit from popular health and nutrition advocate FoodPharmer, who dropped by with his protein brand, Only What’s Needed, turning the installation into a full-blown student magnet.

Given the popularity of trending fitness memes, Instamart recreated a classic Mumbai chai tapri with a high-protein twist. The pop-up transformed everyday favourites into protein-forward treats: kullad-served protein shakes, protein bhel made with nutrient-dense sprouts, and protein-packed cookies. The concept struck a chord with students and fitness enthusiasts alike, with queues forming well before the stall opened.

The campus buzzed as hundreds of students flocked to the pop-up. The energy surged when Gen Z favourite Sahil Mehta joined FoodPharmer (Revant Himatsingka) behind the counter, serving students, posing for videos and turning the tapri into a protein-packed moment.

Commenting on the protein tapri event, one LinkedIn user shares, “Just when you think Instamart has done it all – there’s a new surprise (and I am not complaining)😂. Saw this protein tapri outside a friend’s college and out of all things I expected to see in college today, this was not on the list but I am here for it !! 😂. Ofc the gym bros went wild and started competing for protein 🤣”

Why this lands

This wasn’t a stunt; it rode two clear trends. Instamart has been building a curated protein push on its platform, introducing a dedicated protein section on the app and bringing Only What’s Needed (OWN) to quick-commerce shelves so protein hits can arrive in under 10 minutes. At the same time, FoodPharmer has emerged as a fast-rising voice in India’s nutrition space: his messaging around nutrition transparency and playful food-science explainers regularly spark online conversations and grow a loyal following. That social momentum turned the Protein Tapri into more than a sampling exercise- creators, followers and curious students translated scroll content into an IRL moment.