7, Feb 2024
82°E enters Body Care, unveils new campaign
Mumbai,7th February 2024
82°E, a self-care brand co-founded by Deepika Padukone and Jigar Shah, has announced its entry into the Body Care category with a range of body care products including Body Cleansers, Milk, and Lotion.

The launch campaign has been conceived, created, and executed by 82°E’s Agency on Record, Tilt Brand Solutions – a part of Quotient Ventures.
This launch campaign – Art of Leisure (Clip 1, Clip 2, Instagram), emphasizes how body care can become a nourishing, holistic practice for the mind and skin. The communication invites consumers to practice their favorite acts of leisure, an important aspect of self-care — joyfully and without guilt.
82°E’s entry into body care follows several successful product launches in skincare. The launch campaign further extends the brand’s point of view that skincare needs to be simplified.
Launched in November 2022, 82°E is on a mission to make the practice of self-care a simple, joyful and effective part of one’s everyday life. Over the past year, 82°E has built a strong foothold in the skincare category by focusing on simple yet high-performance routines for different skin types while driving the message of overall self-care—an extension of the co-founders’ commitment to well-being, emphasizing the simplification of skincare, as its core proposition.

Speaking about the campaign, Keerthana Ramakrishnan, Chief Marketing Officer, 82°E said, “While Body Care is an extension of our skincare category, it offers a fresh new experience to our consumers. It was crucial that we communicated our intention of self-care through the campaign thought of Art of Leisure to our consumers, in an impactful manner. We wanted them to come on the journey with us; to take their self-care a step further with this new launch.”
For the brand, this campaign marks a crucial milestone of going above the line for the first time, with the aim of increasing reach in key markets across the country.

Speaking of the partnership, T Gangadhar, Group Chief Executive Officer, Quotient Ventures said, “We are thrilled to be partnering with 82°E to build a brand that is synonymous with self-care. The body care launch campaign is the first such initiative to that end. We are confident that, together, we can create a brand narrative that will deeply resonate with people and inspire them to prioritize their own wellbeing.”
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- By Rabindra
7, Feb 2024
AIC T-Hub selects 20 startups to Drive Healthcare Innovation in India

India, 7th Feb 2024: T-Hub, India’s leading startup incubator has today announced the launch of the new cohort of the AIC T-Hub Healthcare program, aimed at fostering technological advancements and innovations within the healthcare sector across India. The program will host 20 startups carefully selected for their groundbreaking solutions in the healthcare ecosystem.
The selected startups in the upcoming cohort will be addressing critical challenges in Digital Health, Wearables, and Hospital Systems. The program’s structure involves a 12-week intensive curriculum with mentorship from healthcare thought leaders, doctors, and industry experts. The program offers a range of benefits to startups, including support for product development, assistance with commercialization plans, market understanding, business plan refinement, and access to resources essential for growth. The program also provides access to a prototyping lab equipped with healthcare sensors.
Startups were shortlisted based on criteria such as MVP, founder experience, and business model viability. Amongst the selected startups are- EXSEGEN GENOMICS RESEARCH PRIVATE LIMITED, Pratibha Healthkon Private Limited, RudrastraApptech Pvt Ltd, Medstown, Diagnosis, MolVerse Pvt Ltd – Accelerating Molecular Discoveries, MicroHeal Wellness Pvt Ltd, MEDICOINNOVEX TECHNOLOGIES LLP, ASPIRE HEALTH AND MEDICARE PVT. LTD, Swarupa Narsimha Healthcare (OPC) Pvt Ltd, Cliniv Health Tech, SC Health care Logistics Pvt Ltd, Incra Soft Private Limited, LIV Emergency Healthcare, Terrablue, Medaid, Aarogya ID, NEORDENT HEALTHCARE SOLUTIONS PVT LTD
Mahankali Srinivas Rao (MSR), CEO, T-Hub, said, ” With the launch of our fourth AIC T-Hub Healthcare cohort, we are taking another significant step towards advancing healthcare innovation in India. The startups selected for this program represent the future of healthcare technology. We are committed to providing them with a robust ecosystem, expert mentorship, and the necessary resources to drive their growth and impact. Together with AIC T-Hub, we look forward to witnessing groundbreaking solutions that will shape the landscape of healthcare in our country”.
Rajesh Adla, CEO, AIC T-Hub Foundation, said, ” This cohort marks a pivotal moment for healthcare innovation in India. Our startups have an unprecedented opportunity to redefine the healthcare landscape, and the AIC T-Hub Healthcare program is the catalyst for that transformation. We aim to not only support these startups but to empower them to think beyond boundaries. Together with T-Hub, we are creating a platform where innovation meets impact, ultimately contributing to India’s emergence as a global healthcare hub”.
Throughout the program, AIC T-Hub will also support selected startups with investment opportunities, grants, customer pilots with hospitals, clinical validation, and access to a prototyping lab with healthcare sensors. Over the past three cohorts, the AIC T-Hub Healthcare program has played a pivotal role in supporting 45 startups, enabling them to secure approximately 10 Crores in investments and facilitating 21 market pilots with various hospitals. The program’s impact is underscored by the success stories of startups achieving USFDA approvals and raising multiple rounds of funds.
Looking ahead, AIC T-Hub plans to initiate partnership joint programs with hospitals, further solidifying its commitment to shaping the growth and innovation of the healthcare industry in India. To date, the AIC T-Hub Healthcare program has impacted 60 mentors, collaborated with 30 hospitals and completed four successful cohorts.
6, Feb 2024
51st Annual National Conference of Indian Association of Preventive and Social Medicine…
Mangalore; 06/02/2024: Dr Rekha T, Head of the Department of Community Medicine and the organizing chairperson informed that the Department of Community Medicine at Kasturba Medical College, Mangalore will be organizing the 51st Annual National Conference of the Indian Association of Preventive and Social Medicine (IAPSMCON-2024) from 8th February 2024 to 10th February 2024 at Dr T M A Pai International Convention Center, Mangalore, with 2 days of pre-conference workshops on 6th and 7th February 2024.
This is the first time Mangalore is hosting this prestigious conference.

Dean of Kasturba Medical College, Mangalore, Dr. B Unnikrishnan shared the importance of the conference theme “Transformations for achieving SDGs: Innovate, Integrate, implement”. Dr B Unnikrishnan mentioned that Sustainable Development Goals (SDGs) are a set of 17 global goals established by the United Nations in 2015, with the aim of addressing various social, economic, and environmental challenges by the year 2030. However, the progress towards achieving these Sustainable Development Goals (SDGs) has been uneven, and various challenges have contributed to the slow pace of advancement. The theme encapsulates a strategic approach to accelerate progress towards the Sustainable Development Goals (SDGs) by emphasizing three key elements: innovation, integration, and implementation. This threefold approach emphasizes the need for continuous innovation, integration of sustainable practices into various aspects of society, and effective implementation of strategies to realize the SDGs. By adopting this transformative mindset, stakeholders can work collaboratively to overcome challenges, capitalize on opportunities, and make meaningful progress towards a more sustainable and equitable future by 2030. He also announced that this conference is organized to commemorate the 125th Birth Anniversary of Dr.T.M.A Pai.
Dr B Unnikrishnan informed that Dr R Balasubramaniam, Member – Human Resources, Capacity Building Commission of India, Government of India, will be the chief guest for the inaugural ceremony, which is scheduled on 8th February 2024, at 5:30 PM. He will also deliver the prestigious Dr. T.M.A. Pai oration during the conference.
Dr Ramesh Holla, organizing secretary stated that the conference will be attended by over 1200 delegates from across the country and abroad, and feature keynote presentations, panel discussions, and workshops from prominent National and International Organizations including ICMR, WHO, and UNICEF. Dr Holla stated that the conference will feature over 700 scientific presentations, 75+ plenary sessions, and a dynamic pre-conference program comprising 20 + workshops and 70+ facilitators.
In a bid to promote a healthy and drug-free lifestyle, a walkathon under the theme, ” Say Hi to Life, No to Drugs” has been organized as a special event, in the 51st Annual National Conference of Indian Association of Preventive and Social Medicine (IAPSMCON 2024) on 9th February at 6:30 AM. The walkathon will commence from KMC Hospital, Ambedkar Circle and conclude at Dr T M A Pai International Convention Center. Nearly 400 registered delegates will be participating in this event.
6, Feb 2024
Mumbai Surgeon Successfully Removes Five Brain Tumors in single surgery
Mumbai, 6th February 2024 – Preeti, a courageous 40-year-old woman, has defied the odds and embraced hope in the face of recurrent brain tumors. Her remarkable story of resilience unfolded during a recent medical intervention led by Dr. Mazda Turel, a renowned neurosurgeon at Wockhardt Hospitals, Mumbai Central.
In 2006, Preeti underwent her first surgery for a benign meningioma, only to find it return a year later. Undeterred, she faced a second surgery in 2007 and, after two years of respite, another recurrence. Despite the challenges, Preeti’s positive spirit prevailed as she underwent a third operation and radiation therapy in 2009. Over the next decade, she built a family, but in 2019, a new and complex challenge emerged.
Her fourth surgery became imperative, marking the beginning of an arduous journey compounded by the global pandemic, which disrupted regular medical check-ups. Preeti’s unwavering determination led her to Dr. Mazda Turel, seeking a fresh perspective after her previous surgeon retired.
Upon examination, Dr. Mazda Turel discovered not one but five tumors in various locations across the left hemisphere of Preeti’s brain. The largest, a 6 cm mass, pressed against the motor strip, causing debilitating weakness in her limbs. Dr. Mazda Turel decided on an unprecedented approach – the removal of all five tumors, followed by genetic studies and a personalized treatment plan.
In a groundbreaking surgical procedure, Dr. Mazda Turel skillfully removed the tumors, showcasing surgical prowess and dedication. Preeti’s recovery was initially promising, with renewed strength evident immediately after the surgery.

Dr Mazda Turel, Brain and Spine Surgeon at Wockhardt Hospitals, Mumbai Central– “This challenging case exemplifies the resilience of the human spirit in the face of adversity. The successful removal of five brain tumors in a single surgery at Wockhardt Hospitals underscores our commitment to pushing the boundaries of neurosurgical care. We remain dedicated to understanding the complexities of such cases, utilizing cutting-edge techniques, and providing personalized treatments to enhance our patients’ quality of life.”
Despite the setback, Preeti remains resilient, embodying strength and hope. Dr. Mazda Turel is determined to explore further treatment options, leveraging genetic studies and innovative therapies to address the root cause of the recurrent tumors.
Preeti’s journey is a testament to the challenges faced by patients dealing with complex medical conditions. The medical team, guided by Dr. Mazda Turel, remains committed to supporting Preeti on her path to recovery and contributing to advancements in neurosurgical care.
6, Feb 2024
Post Budget Quote For Healthcare 2024

Quote by, Mr. Shivam Dixit, Co-Founder and CEO of Counsel India
In India, mental health issues are common, but their story is often hidden by cultural differences, stigmas, and complex interplay between socioeconomic circumstances. In India, mental health is the most ignored factor that contributes to suicide and Depression. This problem is occurring because there are now only 7–10 lakh counselors in the country, and over 50 lakh will be needed in the next year. A 12.6% rise from the Union Budget 2023–24, which improved India’s health sector, was allotted to the healthcare sector in 2023 (rs. 89,155 crs). The health budget is reviewed and dedicated to enhancing the health sector. It is evidence of a dedication to developing resilient minds. Funding the institutions that provide psychology courses is an investment that would be beneficial to people’s well-being.
As we channel allocation of finance towards Education and mental health treatment will be helpful for the common people suffering from mental health. A well-supported health budget that will be attentive to mental health signifies our recognition of the interconnectedness of mental well-being with overall health, productivity, and societal harmony.
6, Feb 2024
World Cancer Day: Vedanta Aluminium leads the way to build awareness on cancer prevention
New Delhi; 06th February 2024: On World Cancer Day, Vedanta Aluminium, India’s largest aluminium producer, reaffirmed its commitment to providing the best healthcare facilities and support to cancer patients, particularly those hailing from rural areas. On the occasion, Vedanta Group’s Raipur-based state-of-the-art cancer facility and one of India’s leading cancer care hospitals, BALCO Medical Centre (BMC), organised a series of cancer awareness activities in Chhattisgarh, focused on promoting prevention, detection, and treatment of the disease. BMC’s efforts were aligned with the theme ‘Closing the Care Gap’ by bringing cancer care to people’s doorsteps through a mammography van equipped with screenings for breast, cervix, and head & neck cancers – the 3 most common cancers in India as well as opening a chemotherapy daycare centre in the heart of Raipur so patients don’t have to travel far for chemotherapy. Similar activities and awareness camps were organised by BALCO in Korba, in collaboration with the NGO Help Age India.

World Cancer Day, observed annually on February 4th, is a global initiative dedicated to raising awareness about cancer and acknowledging the tenacity demonstrated daily by cancer fighters and survivors. As part of the activities, BMC also organised awareness sessions in schools and societies and a cancer awareness walk in the Raipur city. Along with this, BMC also announced a special offer on preventive cancer screening packages and pharmacy and a free second opinion for cancer patients.
Since its inception in 2018, BMC has served the needs of over 35,000 patients, addressing existing gaps in domestic cancer awareness and treatment. It is the most preferred oncology hospital in central India for advanced radiation therapy, brachytherapy, nuclear medicine, surgeries, chemotherapy, immunotherapy, blood-related disorders, plastic and reconstructive surgery, and pain & palliative care. This cutting-edge medical facility features 170 beds and state-of-the-art diagnostic and therapeutic capabilities. BALCO Medical Centre is bridging the gaps in domestic cancer treatment, awareness, infrastructure, and expertise. Furthermore, the centre has formed alliances with prestigious institutions in the field, including the Tata Memorial Centre (TMC) in Mumbai and Anuva, a transnational research company specializing in genomics biotech.
On the occasion, Ms. Jyoti Agarwal, Chairperson of BALCO Medical Centre, said, “World Cancer Day serves as a reminder that the battle against cancer is fought not only in clinics and laboratories but also in the hearts and minds of those affected. At BALCO Medical Centre, we are committed to providing people in rural areas with access to quality healthcare and bridge the universal healthcare gap, promoting awareness, and eliminating the stigma associated with cancer and promoting early detection and care, thereby fostering an environment of empathy and resilience.”
Speaking about BALCO Medical Centre’s role in creating awareness around the illness, Dr Bhawna Sirohi, Medical Director of BMC, “The delay in cancer diagnosis means patients are not cured, suffer from financial & time toxicity, and the catastrophic expenditure pushes them more into poverty – this is counterproductive for our country’s heath. On this World Cancer Day, BALCO Medical Centre organized a series of cancer awareness camps to promote early diagnosis of the disease which will lead to higher cure rates, elevate quality of life, and reduce the cost and duration of treatment, thereby contributing to a healthier nation. Destigmatizing cancer was at the heart of all the initiatives conducted on that day.”
Established by the Vedanta Medical Research Foundation (VMRF) and backed by the Anil Agarwal Foundation (AAF), BALCO Medical Centre is making a difference in the lives of lakhs of people through increased access to quality medical care. BMC’s extensive roster of renowned cancer specialists regularly organises efforts to educate individuals on the cruciality of timely preventive screening and mitigation measures against various forms of cancer. Dedicated medical experts from the centre reach out to students, working professionals and other community members through several platforms such as awareness talks, health camps, and webinars. Along with cancer treatment, all patients at BALCO Medical Centre also receive robust psychological, nutritional and physical therapy, in addition to membership in patient support groups for emotional support during their care period.
4, Feb 2024
India MS Day Observed at Hotel Vivanta at Begumpet
Hyderabad, February 04, 2024……. India MS Day was observed in the city at Hotel Vivanta at Begumpet on Sunday. A book titled Unbreakable Spirit— Navigating Life with MS was launched to mark the occasion.
It is the first-ever book authored by non-MS professional Ms. Farida Raj, a remedial instructor turned author
The book was formally launched amidst the presence of 500 plus guests by Mr Durga Prasad, former DGP of CRPF and 9th head of the Asaf Jahi Dynasty of Nizams, Raunaq Yar Khan, Mrs Meena Gupta, Founder and Chairperson, Multiple Sclerosis Society of India and Dr Sudhir Kumar, Neurologist from Apollo Hospitals.
The objective of the book the author says is to make it known to the public that with the right diagnosis, timely treatment, care and support many people can lead long, active and healthy lives.
It is a book in English written for the benefit of a layman in an easy-to-read and follow format with the sole aim of creating awareness about the disease. It is priced at Rs 249/- and is available online on Amazon.
Farida Raj’s journey took an unexpected turn when she encountered individuals grappling with Multiple Sclerosis (MS). This encounter fuelled her passion for shedding light on this lesser-known disease. The book on MS, “UNBREAKABLE SPIRIT: NAVIGATING LIFE WITH MS,” Navigating Life with MS, stands as a testament to understanding the lives of those affected by the condition.
The book invites readers on an insightful journey into the world of living with Multiple Sclerosis. It delves into the intricacies of MS, from its fundamental aspects to its profound effects on different life stages and relationships. With chapters exploring the Basics of MS, its impact on youth, relationships, parenthood, and the challenges of Confronting fears, this book provides a holistic perspective on the physical, emotional, and psychological dimensions of MS.
Through heartfelt narratives and personal experiences, the author sheds light on the struggles and triumphs faced by those living with MS, as well as the crucial role of caregivers in this journey. As readers turn each page, they will uncover valuable insights, practical advice, and a sense of community that empowers individuals to navigate the challenges of MS. The book not only fosters understanding but also offers guidance on building a supportive and empathetic network that extends beyond the confines of the condition.
“UNBREAKABLE SPIRIT stands as a beacon of hope for individuals with MS, their loved ones, and anyone seeking a deeper comprehension of the human spirit’s resilience in the face of adversity. It is a testament to the power of knowledge, compassion, and unity in overcoming the challenges posed by a complex condition, ultimately illuminating a path towards a richer, more connected life.
Farida, the author, is a woman of many facets. She has silently done a lot of impactful work for society.
Farida serves as an executive committee member of the Multiple Sclerosis Society of India- Hyderabad chapter (MSSI). This non-profit organisation works for the welfare of people affected by Multiple Sclerosis and is affiliated with MSIF (Multiple Sclerosis International Federation).
Multiple sclerosis (MS) is a chronic neurological disorder that affects the Central Nervous System [CNS]. It is a potentially disabling disease that is creating havoc in the lives of many families, informed Dr. Sudhir participating in a panel discussion that was organised before the launch of the book. The panel discussion was moderated by Hari Mohan, a first-class cricketer, and former Ranji Cricket Player.
MS—Multiple Sclerosis patients no longer need to be called so, I call MS Patients Most Special patients, said Dr Sudhir Kumar, a renowned Neurologist currently working in Apollo Hospitals said. Speaking about the book, Dr Sudhir said, this book has so many things which many doctors are not aware of nor any neurological books talk about. The treatment goes beyond medication. And those things which go beyond treatment are found in this book he said.
Meena Gupta said MS patients are not covered under Insurance. So the theme for this year’s MS Day was #InsureMyMS. She sought support for MS patients in getting disability certificates from the government without much hassle.
A video film was screened to sensitise people about MS at the beginning of the program
Though its prevalence was higher in the West, now there is a rise in these cases in India. Eight to nine people per one lakh population is estimated to be suffering from MS. India has a disease burden of roughly 2.5 lakh. The number is estimated to be higher than stated, as not many people are diagnosed due to the lack of awareness. Manish Sisodia’s wife is a well-known case of multiple sclerosis currently. The Telugu states have around 200 MS patients registered with the MS Society of Hyderabad.
MS is an auto-immune disease. The awareness about this condition is inferior to the public. What many don’t know is that with the right diagnosis, timely treatment, care and support many people can lead long, active and healthy lives.
Farida Raj, a Mumbaikar relocated to Hyderabad (after marriage with Vijay Mohan Raj, a Ranji Cricketer and contemporary of Kapil Dev) and made Hyderabad her home for the past 41 years.
Farida has done a lot of work in the area of Specific Learning Difficulties (SLDs). In the past, she authored three insightful books, BREAKING THROUGH, UNDERSTANDING LEARNING DIFFICULTIES and STRUGGLING MINDS, on the subject, aiming to empower both teachers and parents in supporting their children’s learning journeys. She has contributed extensively to the B.Ed Special conducted by IGNOU and RCI.
Noticing a gap in information for women who primarily read Urdu, Farida turned her attention to the reproductive and mental health of women. She penned articles and authored three books in the Urdu language, HAMARI SEHAT KI ZAMIN, ZAVIYE ZINDAGI KE and IZTRAB- e- ZINDAGI, addressing crucial aspects of women’s well-being.
3, Feb 2024
Lions Clubs Intl President to grace Seminar on Cancer …

Hyderabad, February 3, 2024: FTCCI in association with Lions Clubs and Telangana and Andhra Plastics Manufacturers Association (TAAPMA) is organizing a Seminar 3rd February, Saturday at FTCCI hall, Red Hills, Hyderabad on the eve of World Cancer Day which is observed on February 4th. The Seminar is organised to bring awareness about Cancer and it’s treatments among the people.
Lions International President Dr Patti Hill is joining the seminar as Chief Guest to address the participants of all sections of the community. One of the Global causes of Lions International is cancer. Lions International Director Dr Babu Rao, President FTCCI Mr Meela Jayadev and President TAAPMA A Dayakar and R Sunil Kumar Past International Directors will also be participating.
Dr Pavan Kumar B, Dr Harish NL, Dr Kalyan and Dr Pranneth from different hospitals will speak on different topics with more focus on Palliative Care i.e. how to provide a dignified life at the end stage of life. The seminar is organised with the slogan is “Let’s Conquer Cancer”
As all we know the deadly disease of Cancer and its incidence is increasing day by day.
As per the LANCET Journal every year seventy percent of Cancer victims are dying. To fight it people should know what is and how to identify the early symptoms of it to go to the doctors. Diagnosis at early stages is always curable. And people should know what types of treatments are available throughout the world and how Robotic treatments will help in curing the different types of cancers.





