Category Archives: News

Society Tea Steps into Sports: Sponsors Billiards Champion Venkateswaran Subramanian for Global Glory

India, 1st April 2025 – Society Tea, a brand synonymous with excellence and tradition, proudly announces its partnership with Indian billiards sensation Venkateswaran Subramanian (Raja) as he competes on the global stage at the International Billiards & Snooker Federation (IBSF) Championship, set to take place from April 12 to 16, 2025, in Ireland. In a gesture of unwavering support, Raja will sport the Society Tea logo on his waistcoat, symbolizing a bond that goes beyond sponsorship—one of trust, encouragement, and shared values.

Venkateswaran Subramanian (Raja), a name that stands out in the Indian cue sports arena, has carved an inspiring journey marked by unwavering dedication and skill. Rising from local circuits to representing India on the global stage, he embodies perseverance and excellence. Remarkably, Raja is among the very few sportsmen who, despite facing multiple disabilities, competes against the world’s top able-bodied cueists, demonstrating exceptional resilience and determination.

Chintan Shah, Director, Society Tea, expressed his enthusiasm for the association, “Raja is more than just a champion in his sport—he is family. We have seen his journey up close, and supporting him as he represents India on the global stage is an absolute honor. At Society Tea, we believe in standing by our own, and Raja is a perfect example of that. We are proud to support him in this journey and look forward to celebrating his achievements as he represents India at the IBSF Championship.”

Expressing his gratitude, Venkateswaran Subramanian (Raja) said, “India has secured an impressive 45 World Championships in the twin sports of Billiards and Snooker, showcasing its rich legacy of excellence. It is truly commendable that Society Tea is stepping forward to support and promote this magnificent sport, setting an example for corporate backing in the sporting arena.”

Action-Packed Polo Tournament: Aditya Birla Memorial Polo Cup 2025 Set to Dazzle Fans

Aditya Birla Memorial Polo Cup:

• The annual Aditya Birla Memorial Polo Cup 2025 is India’s premier polo tournament, attracting some of the finest players from both India and around the world.
• This prestigious event honors the late Shri Aditya Vikram Birla’s deep passion for horse riding and polo and was created to celebrate his love for the sport. In 2018, the Aditya Birla Group, in collaboration with the Amateur Riders Club, launched an annual National Polo Championship to inspire polo enthusiasts both in India and globally, fostering a greater appreciation for this magnificent game.
• Over the years, the Annual Championship has evolved into a prestigious tournament, attracting numerous dignitaries and celebrities.
• For the 2025 finals of the Aditya Birla Memorial Polo Cup, the Aditya Birla Group has partnered with the Army Polo & Riding Centre in New Delhi.

 Aditya Birla Memorial Polo Cup 2025: the game

• The Grand Finale of the Aditya Birla Memorial Polo Cup 2025 was nothing short of thrilling, keeping the audience on the edge of their seats. The esteemed trophy was lifted by the Rajnigandha Achievers consisting of Dino
• Dhankhar, Shamsheer Ali, Abhimanyu Pathak, Bk Mr Daniel Otamendi after a fiercely contested match against Jindal Panther.
• The coveted cup was presented to the winning team, Rajnigandha Achievers, by Shri Jagdeep Dhankhar, Honourable Vice President of India, Mrs Rajashree Birla, Chairperson, The Aditya Birla Centre for Community Initiative and Rural Development and Mr Askaran Agarwala, Group Advisor, Birla Group Trusts and special community projects.
• Jindal Panther team consisted of Naveen Jindal (captain), Hurr Ali, Kuldeep Singh Rathore, Bk Mr JP Clarkin
  This year’s edition featured three teams battling it out, with polo enthusiasts cheering for their favourite team.
• Participating teams included Jindal Panther, Rajnigandha Achievers, and Cavalry Royal Enfield.

Amazon MX Player’s ‘First Copy Team’ Cast – Gulshan Grover, Munawar Faruqui, Krystle D’Souza, and Others – Spread Festive Cheer on Mohammed Ali Road During Ramzan

MUMBAI, India–March 31, 2025: The holy month of Ramzan is synonymous with togetherness, celebration, and, of course, mouth-watering dishes. Joining in the festivities the cast of Amazon MX Player, Amazon’s free streaming service’s highly anticipated series, First Copy, made sure to embrace it all. Taking a flavourful trip to Mohammed Ali Road, one of Mumbai’s most iconic food hotspot, the cast, including Gulshan Grover, Munawar Faruqui, Krystle D’Souza, Meiyang Chang, Saqib Ayub and Ashi Singh, joined the revelry in full swing at Shalimar Hotel. They not only indulged in the city’s most-loved Ramzan delicacies but also soaked in the vibrant festive atmosphere, celebrating the true essence of the holy month. From biryani to malpuas and phirni, the cast savoured it all with fans gathered in excitement, catching glimpses of the stars as they shared laughter, stories, and bites of Mumbai’s finest festive fare.

The visit comes amidst growing anticipation for First Copy, which was officially announced at Amazon MX Player’s flagship event, StreamNext, in January, earlier this year. With Munawar Faruqui making his acting debut alongside a powerhouse ensemble, the buzz surrounding the series only continues to grow. With the stars embracing the spirit of Ramzan, their visit to Mohd Ali Road only heightened fans’ excitement, making the upcoming crime saga one of the most awaited releases of the season.

WeSchool Triumphs at the 32nd Inter-B-School Cricket Tournament, Leading the Charge for Holistic Education in IMPACT 2025

Mumbai, March 31, 2025: The 32nd edition of the IMPACT Cricket Tournament, hosted by Welingkar Institute of Management Development & Research (WeSchool), recently concluded at Matunga Gymkhana, Mumbai.

As one of the most prestigious inter-B-school sporting events, the tournament saw outstanding participation from 12 leading business schools, competing in 33 matches over two weeks.

The grand finale witnessed an intense contest between WeSchool and Lala Lajpatrai Institute of Management, with WeSchool securing the championship title. The winning team was awarded a cash prize of ₹50,000, while the runner-up received ₹25,000 and a trophy.

Individual excellence was also recognized, with Pranesh Dhuru (WeSchool) earning the Man of the Match title. Jatin Shelke (Lala Lajpatrai) was named Best Batsman, while his teammate Vinay More dominated the awards, winning Best Fielder, Best Bowler, and Player of the Tournament.

Reflecting on the significance of such events while handing over the awards, the Group Director of WeSchool, Prof. Dr. Uday Salunkhe remarked, “Sports is not just an extracurricular activity; they are integral to management education. They raise the bar for teamwork, leadership, and decision-making, qualities that every manager needs. At WeSchool, we believe in fostering not only academic excellence but also the physical and emotional intelligence that sports brings to the table.”

NIXI’s UA Day 2025: Paving the Path for a Multilingual Digital Future in Viksit Bharat

New Delhi, India –31th March, 2025– The National Internet Exchange of India (NIXI), under the Ministry of Electronics and Information Technology (MeitY), organised a hybrid event on Universal Acceptance Day on 28th March 2025 at the India Habitat Centre, New Delhi. The event, themed “Connecting the Unconnected – Building a Multilingual Internet for Viksit Bharat,” aimed to accelerate the adoption of Universal Acceptance (UA) and create a more inclusive digital ecosystem in India.

To achieve a truly accessible internet, it is essential that all digital tools and platforms support the diverse range of domain names and email addresses currently in use, regardless of linguistic or structural variations. Universal Acceptance plays a crucial role in ensuring an inclusive digital environment. The event witnessed the presence of Mr. S. Krishnan, Secretary, MeitY, and Chairman, NIXI, as the Chief Guest; among other Government officials and industry leaders globally; The event was well supported & attended by UNESCO and ICANN. Mr Tim Curtis, Director and Representative, UNESCO Regional Office for South Asia; and Mr Samiran Gupta, VP, Stakeholder Engagement & MD, Asia Pacific, ICANN, Shri Jaco Du Toit, Chief of Section, Universal Access to Information and Digital Inclusion, UNESCO HQ, were among the key speakers & participants.

The Chief Guest, Mr. S. Krishnan, Secretary, MeitY, delivering the keynote address, stated that “In an increasingly digital-first world, it is essential that technology does not become a barrier, particularly in a diverse country like India. Universal Acceptance is not just about technical standards, it’s about empowering every citizen, regardless of language or background, to fully participate in the digital economy. We are committed to simplifying a democratising digital access, ensuring that the benefits of technology reach even those who are not digitally aware. Our efforts, including the promotion of Internationalized Domain Names (IDNs) and language translation tools, aim to bridge the digital divide and create a safer, more inclusive online environment.”

He further emphasized the importance of internet governance and resilience, highlighting India’s role in shaping a multi-stakeholder approach globally. “As India’s internet user base approaches a billion, we must ensure that our voice is heard in international forums. We are dedicated to building a robust and resilient digital infrastructure that protects our cultural identity and enables seamless communication within the country, even in challenging scenarios.””

Mr Tim Curtis, Director and Representative, UNESCO Regional Office for South Asia, highlighting the significance of UA Day, also stated, “Universal Acceptance is essential to ensure that everyone, regardless of their language, can fully participate in the digital world. By embracing linguistic diversity online, we are not just preserving languages—we are empowering communities and fostering true digital inclusion. A truly inclusive digital space respects and represents all voices.”

Dr Devesh Tyagi, CEO NIXI, while speaking at the UA day 2025 event, stated, “NIXI is proud to have spearheaded this initiative. UA Day 2025 has provided a key platform for stakeholders to come together, share insights, and commit to action. Our focus remains on creating a truly inclusive internet, where language is no longer a barrier. We believe that a multilingual internet is essential for connecting the unconnected and unlocking the full potential of India’s digital economy.”

The event featured in-depth discussions exploring the comprehensive scope of UA. Sessions delved into the socio-economic impact of UA on MSMEs & industries in general, the benefits of operating a UA-compliant business, and the crucial role of a multilingual internet in shaping effective public policy. Participants also identified gaps in the adoption of native languages and suggested novel initiatives to address these challenges, helping to better understand the barriers faced by internet users. The panel also underscored the importance of UA within the Digital Public Infrastructure, especially through the utilisation of UA, the government can empower citizens by enabling seamless access to essential digital services in their native languages.

The panel highlighted the landmark development by India in UA adoption such as “Bhashini Portal” & the multistakeholder approach pushed at international fora. The need of sealing up capacity building, competencies at the core systems of technology development standards etc to facilitate UA level interoperability was highlighted by various industry leaders and tech enthusiasts.

New Beginnings and Old Customs: Sony SAB Stars Open Up About Their Most Memorable Gudi Padwa Moments

Mumbai, March 31, 2025: Gudi Padwa marks the start of the new year for Maharashtrians, and it holds significance for various scientific, religious, and agricultural reasons. In celebration of this festival, Sony SAB stars Sarita Joshi, Aditya Redij, Sayli Salunkhe, Chinmayee Salvi, and Jayesh More share their cherished memories of Gudi Padwa and their plans for this year’s celebration.

Sarita Joshi playing the role of Radha Kaku in Pushpa Impossible: “ Gudi Padwa marks the beginning of a new year, a time for fresh beginnings and joyous celebrations with family. Every year, I love dressing up in traditional Maharashtrian attire, performing the pooja, and preparing sweets that bring everyone together. The Gudi we place outside the door is a symbol of prosperity and success, reminding us to welcome the year with positivity. As a child, I would eagerly wait. for the sweets placed over the Gudi, cherishing the moment when we could finally take it down. Wishing everyone a very happy Gudi Padwa—may this New Year bring happiness, health, and success to all!”

Jayesh More who plays the role of Dilip Patel in Pushpa Impossible, says- “I usually perform my morning puja with my entire family followed by breakfast. I love this festival as I have fond memories of my childhood of having Shrikhand Puri on this day. This Gudi Padwa I hope people look back at the year that was and take a moment to breathe and envision their future. Wishing everybody a very happy Gudi Padwa.”

Sayli Salunkhe who is playing the role of Anjani in Veer Hanuman, says- “Gudi Padwa is one festival that is close to my heart, and I have grown up watching my nani and mother celebrate Gudi Padwa with great arrangements. On this day we go shopping and decorate the house. I have some beautiful memories attached to this day, from finding a pretty saree for the Gudi with my mother. The legacy of my family continues as every year I decorate the Gudi along with my family. Our celebrations are incomplete without relishing authentic Maharashtrian delicacies such as Puri aaloo ki sabji, shrikhand, and other traditional dishes. To all my fans, celebrate this festival with love and devotion.”

Chinmayee Salvi who plays the role of Sakhi in Wagle Ki Duniya “Gudi Padwa is a day of joy and togetherness, celebrated with close family and friends. As part of the tradition, we decorate the Gudi with great care and place it on a high stick extending from the house, symbolizing prosperity and good fortune. I truly cherish the intricate details that go into adorning the Gudi, as they add to the beauty and essence of the celebration. We have a tradition of making shrikhand. and puri at home from scratch and I love helping my mom with it.”

Aditya Redij who is playing the role of Krishnadevaraya, says- ” Gudi Padwa is a celebration of new beginnings, prosperity, and the rich cultural heritage of Maharashtra. It’s a time to embrace positivity, set new goals, and cherish moments with family and loved ones. May this auspicious day bring happiness, success, and good health to everyone. Wishing you all a very Happy Gudi Padwa!”

Skin Puffiness and ways to reduce it

By-Dr Sunil Kumar Prabhu, Consultant Dermatologist and Aesthetic Physician, Aster RV Hospital

 Skin puffiness can be caused by various factors, and one common culprit is a high-sodium (salty) diet. When you consume too much salt, your body retains more water to balance out the sodium levels, which can lead to puffiness, especially around the eyes, face, and sometimes the hands or feet.

 How a salty diet contributes to skin puffiness:
• Water Retention: Salt causes the body to hold onto extra water. This excess fluid can build up in tissues, leading to swelling and puffiness in various areas of the body, including the face.
• Dehydration: Ironically, eating too much salt can also dehydrate the body. As the body tries to retain water to dilute the excess salt, the skin might look puffy due to water retention, and you might feel bloated overall.
• Inflammation: A diet high in sodium can also cause inflammation in the body, which may contribute to skin puffiness. Inflammatory responses can lead to fluid buildup, especially in more sensitive areas like under the eyes.

 To reduce puffiness caused by a salty diet:
Once you reduce salty diet and drink water, eat a balanced diet and eat less processed foods that may contain Sodium salts you should see improvement in approximately 2-4 weeks.

 Other causes of Skin puffiness
Skin puffiness can occur due to various factors other than a salty diet. Here are some common causes:
1. Allergies: Allergic reactions to certain foods, pollen, medications, or skincare products can lead to puffiness, especially around the eyes and face.
2. Fluid Retention: This can be caused by various factors like hormonal changes (such as during menstruation or pregnancy), dehydration, or kidney or heart conditions.
3. Sleep Deprivation: Lack of sleep can cause fluid to accumulate under the eyes and lead to puffiness, often seen as bags under the eyes.
4. Inflammation: Conditions like dermatitis, eczema, or other inflammatory skin conditions can lead to swelling and puffiness.
5. Sinus Congestion: If your sinuses are congested due to a cold, allergies, or infection, you may experience puffiness, particularly around the nose, eyes, and cheeks.
6. Corticosteroid Use: Long-term use of corticosteroid medications (oral or topical) can cause fluid retention and puffiness, especially in the face.
7. Thyroid Disorders: Hypothyroidism (an underactive thyroid) can lead to puffiness, particularly around the eyes, due to fluid retention and reduced metabolism.
8. Alcohol Consumption: Drinking alcohol, especially in excess, can lead to dehydration followed by fluid retention, contributing to puffiness, especially in the face and eyes.
9. Poor Circulation: Inadequate blood flow can lead to fluid buildup, causing puffiness in certain areas of the skin, such as the legs, arms, or face.
10. Injury or Trauma: Any kind of injury, such as a bump or fall, can cause localized swelling and puffiness as part of the body’s natural healing process.
11. Age: As we age, the skin loses collagen and elasticity, which can cause the skin to sag and become more prone to puffiness due to weaker support structures.
12. Medications: Certain medications, including antidepressants, birth control pills, and blood pressure medications, may cause fluid retention as a side effect, leading to puffiness.

INOX Air Products Establishes First Green Hydrogen Plant at Asahi India’s Chittorgarh Site

March 31, 2025: INOX Air Products (INOXAP), India’s largest manufacturer of industrial, electronic and medical gases, today announced the successful commissioning of its first-ever Green Hydrogen manufacturing Plant at Asahi India Glass Limited’s (AIS) greenfield float glass facility at Soniyana in Chittorgarh, Rajasthan. AIS, India’s leading glass manufacturer, have entered into a 20-year offtake agreement with INOXAP for supply of Green Hydrogen, to this facility. The Plant, powered by solar energy, will have a capacity to generate up to 190 Tons of Green Hydrogen per Annum through the electrolysis process. This will be India’s first instance of use of Green Hydrogen in the Float Glass manufacturing process, paving the way for sustainable glass production.

INOXAP is responsible for the design, engineering, installation, operations and a continuous supply of Green Hydrogen to the AIS facility for a period 20 years. In the first phase, 95 TPA Green Hydrogen will be supplied to AIS. As a part of the agreement, AIS has invested in the solar power plant, which is supplying renewable energy for the generation of Green Hydrogen, which would be further consumed in AIS’s float glass manufacturing process.

Commenting on the commissioning of INOXAP’s first Green Hydrogen plant, Siddharth Jain, Managing Director – INOX Air Products stated, “We are delighted that our Green Hydrogen journey is underway with AIS for their Soniyana facility. Our first Green Hydrogen Plant, is also India’s first ever Green Hydrogen plant for the Float Glass sector. The trust shown by AIS in our capabilities is a testament to our expertise in safety, technology and project management. It is heartening to share that our Green Hydrogen supplies would substantially reduce CO2 emissions at this facility to the tune of 1250 MTPA. Green Hydrogen will play a pivotal role in India’s energy transition towards decarbonization and a secured energy future for our country as well as the planet. We look forward to strengthen our Green Hydrogen supplies to more sectors and businesses which are looking to bring down emissions and contribute towards India’s march towards net-zero by 2070.”

Speaking on the occasion, Rupinder Shelly, COO-Architectural Glass, Asahi India Glass Ltd said, “We are proud to be the first Glass manufacturers in India who are putting Green Hydrogen to use in the float glass manufacturing process. With the commissioning of INOXAP’s Green Hydrogen plant at our facility, our commitment to sustainability has got stronger. With an objective of fulfilling 94% of our power requirements through green and sustainable energy sources at our Soniyana facility, we will continue to invest and build our capabilities on Sustainability, Circularity, and De-carbonization. Our investments towards generating electricity from flue gases before releasing through chimney is a step in the same direction. This pioneering initiative not only exemplifies our shared vision for a greener future but also reinforces India’s position as a global leader in renewable energy adoption.”

AIS has commissioned a greenfield project in Chittorgarh, Rajasthan for manufacturing high-quality float glass to be used for automotive and architectural purposes with technology collaboration from its partners – AGC Europe. The agreement with INOX Air Products for setting up a Green Hydrogen plant for this project is a part of AIS’s overall sustainability strategy, and is inspired by their vision to reduce carbon footprint in the glass manufacturing process.

Cambridge Hosts South Asia Education Leaders to Discuss the Future of Learning

NEW DELHI, INDIA 31 March 2025– The International Education group at Cambridge University Press & Assessment (Cambridge) hosted its second annual South Asia Cambridge Schools Conference, bringing together 400 educators, school and thought leaders from India, Nepal, Sri Lanka, Bhutan, Bangladesh, and the Maldives. As demand for Cambridge qualifications grows across the region, the conference reinforced Cambridge’s commitment to supporting schools, teachers and learners in navigating the rapidly evolving education landscape.

The conference is set against the backdrop of a global demand for 44 million new teachers by 2030. In recognition of this need, Cambridge highlighted its commitment to empowering the region’s educators through new professional development programmes and qualifications, upskilling courses, pre-service teacher training, and short-term e-learning modules to grow the region’s teaching capacity.

In his opening address, Rod Smith, Group Managing Director of International Education at Cambridge, praised school leaders across the region for working with Cambridge to shape curricula and resources, and introduce new innovative programmes that prepare learners to be ready for the world. He said: “At Cambridge, we are committed to preparing learners for a fast-changing world. To achieve this, we support teachers with professional development, we’re introducing digital exams to advance assessment, and we’re integrating AI to enhance learning. South Asia is becoming a hub of educational excellence, and we’re proud to collaborate with schools to build new programmes such as Cambridge Early Years and Climate Quest that will shape the future of education in this region and beyond.”

Vinay Sharma, Senior Vice President, International Education, South Asia, said: “Our commitment to making international education accessible while maintaining the highest standards of quality is unwavering. We empower our schools to build a strong foundation around learning, teaching and assessment. Through this conference, our aim is to explore new ways in which we can work together to equip learners—not just to adapt but to excel in an era marked by rapid technological, societal, and economic shifts.”

Cambridge’s other key initiatives for learners in India include Climate Quest for shaping climate resilience, Cambridge Connect, a programme to meet the needs of national high-stakes examinations, the March exam series to align with local admission needs, Integrated Learning & Assessment for developing English as a skill, and Young Pioneers to foster an entrepreneurial mindset.

Panel discussions featured eminent speakers including Mark Winterbottom, Professor of Education, University of Cambridge, Sarah Hughes, Head of Research, International Education, Cambridge, Sanjay Jain, Head of Google for Education, India, Lindsay Nadin, Director of Digital Products and Services, International Education, Dr Sue Brindley, Faculty of Education, University of Cambridge, Abigail Barnett, Director of Cambridge 3-19 Curriculum, Aynur Ismayilli Karakoc, Senior Impact Evaluator, CUPA, Kevin Ebenezer, Director, University Pathways and Progression, International Education, to name a few. Other key initiatives including Climate Quest, Cambridge Connect for national high-stake examinations, March exam series, Integrated Learning & Assessment for developing English as skill, Young Pioneers for entrepreneurial mindset from the region were highlighted.

Sessions centred on the use of AI in the classroom, digital high-stakes examinations and career pathways of the future. Key topics discussed also included shaping mindfulness in the classroom, rethinking college-readiness for evolving career pathways, and equity in access to quality education. Several schools were recognised for their academic excellence through the Cambridge School Recognition Awards given out during the conference.

Observability Key to AI Adoption in Media and Entertainment, Reveals New Relic Report

Bangalore, India—March 31, 2025—New Relic, the Intelligent Observability company, published its State of Observability for Media and Entertainment report, which offers insights into the adoption and business value of observability for the media and entertainment industry. The report, based on insights from media and entertainment professionals surveyed as part of New Relic’s 2024 Observability Forecast, illustrates that AI is core to their observability practices, with 35% of respondents reporting that AI adoption is a core driver of observability.

“Media and entertainment organizations rely on observability to keep content streaming and audiences engaged,” said New Relic Chief Technical Strategist Nic Benders. “They face the burden of maintaining perfect uptime and reliability to support positive viewing experiences amidst often convoluted and complicated tech stacks. The report’s findings demonstrate they are steadily adopting AI as part of their observability practice and look to observability as a key enabler for more AI adoption. On top of that, their strategic investments in observability provide them with 4x ROI.”

“Home to a diverse and rich landscape of local media and entertainment industries, Asia Pacific is set to witness continued rapid growth as consumers demand high quality, digital content,” said New Relic Senior Vice President and Managing Director, Asia Pacific and Japan Simon Lee. “Media and entertainment companies need a comprehensive view of the entire system in one platform to ensure uninterrupted, optimal user experiences, particularly when scaling to meet the demands of users during key events or moments.”

AI and containerization are core drivers for observability and improve digital operations

AI adoption was the second-highest technology strategy driving observability adoption, with 35% of media and entertainment respondents indicating this was the case. This trend reflects the sector’s commitment to leveraging AI for enhanced decision-making, customer insights, and operational efficiencies. In addition to AI, security, governance, risk and compliance (39%), migration to a multi-cloud environment (35%) and the adoption of Internet of Things (IoT) technologies (33%) are pivotal strategies shaping the observability landscape.

In terms of how AI can support observability adoption, more than a third (35%) of respondents believe the AI-assisted generation of runbooks would improve their organization’s observability practice most, followed by AI-assisted remediation actions like rollbacks or configuration updates (33%), automatic root cause analysis (32%), and forecasting and predictive analytics (32%). Furthermore, the media and entertainment industries adopted AI monitoring (60%) at the highest rate among all other industries, highlighting their need to rely on observability to ensure speed, uptime, and reliability.

Compared to all other sectors surveyed, the media and entertainment industry has unique technology adoption priorities. Organizations are 34% more likely to cite containerization of applications and workloads as a key driver for observability adoption (30% compared to 23% overall and the second highest of all industries) and were 23% more likely to say that adopting IoT technologies was a catalyst for observability adoption (33% versus 27% overall).

Media and entertainment lags other sectors in detecting outages

Outages can devastate these organizations’ brand reputation, especially during peak streaming periods like major sporting events or high-budget show premieres. Beyond brand reputation, downtime can cost these providers millions of dollars. However, only 43% of those surveyed rely on observability tools to unearth software and system interruptions, instead relying on incident tickets and manual methods for detecting and resolving problems.

Consequently, media and entertainment companies lag behind other sectors in addressing outages, with a median mean-time-to-detection (MTTD) of 56 minutes, 51% higher than the median and the highest of any industry. As the media and entertainment industry has the most high-business-impact outages occurring each week (63% compared to the 38% industry average) and the highest median hourly outage cost across all industries ($2.2 million per hour), observability investments should focus on improvements to bring incident response efficiency closer to the industry average.

A single, consolidated observability platform connects IT performance data to business outcomes

In a push to enhance operational efficiency and drive business value, media and entertainment organizations are aiming to achieve full-stack observability. While only 20% of organizations have reached this milestone, lower than the 25% rate overall, the sector is making strategic strides to overcome barriers like tech stack complexity, which 39% identified as the major hurdle.

As media and entertainment organizations prioritize their observability strategies, the focus is on selecting platforms that offer comprehensive capabilities, affordability, and real-time linkage of business outcomes to telemetry data. An overwhelming 56% favor a single, integrated observability platform, but just 27% planned to consolidate tools in the next year to get the most value out of their observability spend — the lowest of all industries.