Category Archives: News

Alike.io and JioHotstar Team Up for Engaged – Roka Ya Dhoka, Merging Travel with Entertainment

India, March 2025 – Alike.io, the leading social travel platform, has announced an exclusive collaboration with JioHotstar for its show Engaged – Roka Ya Dhoka as Global Destinations Partner —a bold dating reality series where 15 contestants embark on a 240-hour journey to test their love and compatibility.

The show redefines the dating reality format by weaving travel experiences into the journey of finding love. Alike.io elevates this adventure, reinforcing the belief that the best trips—and relationships—are ALIKE, built on compatibility and trust. Contestants take part in travel-based challenges, testing how well they can navigate different destinations and cultures together.

In an era of situationships and evolving relationship dynamics, today’s generation approaches love with precision—seeking connections that truly align with their individuality in a fast-moving, unpredictable world. At the end of the show, one couple must make the ultimate choice: take the leap into engagement or go their separate ways.

As part of this exclusive partnership, Alike.io offers an unforgettable grand prize—an all-expenses-paid, bespoke luxury trip to Bali, awarded to the winning couple as a spectacular finale. This once-in-a-lifetime getaway is curated to celebrate their journey in the most indulgent way possible. Alike is also running an online, social-first contest, Jab Proposal Met Travel awarding one couple sharing their best proposal story, an all-expenses-paid, luxury glamping trip to Shimla followed by 50 exclusive customised smart bag trackers for runners-up and Alike cash vouchers to be redeemed on platform.

Expressing his enthusiasm for the partnership, Ashish Sidhra, Co-founder of Alike.io, said: “We’re thrilled to collaborate with Rusk Studios for Season 1 of Engaged. The series perfectly captures the highs and lows of choosing a life partner—or facing an unexpected twist. This partnership allows us to showcase how we curate handcrafted luxury experiences tailored to individual tastes for today’s generation. And this FOMO-worthy Bali getaway is just the beginning for our winning duo, Karan & Sifat!”

Elated about their win, Sifat, one-half of the winning duo, shared: “Coming on Engaged, I didn’t know what to expect. I was hopeful about love but never imagined winning the show. Alike.io has made this win even more special—we’re beyond excited for our Bali trip! Huge thanks to the entire team for this incredible opportunity to escape and rediscover our love.”

Her partner, Karan, added: “A huge thank you to Alike.io for making our victory on Engaged even sweeter with this incredible trip to Bali! From breathtaking beaches to unforgettable experiences, this journey will be nothing short of magical. Grateful for the excitement, the adventure, and the luxury—this is truly the perfect way to celebrate!”

Beyond the romance and drama, Engaged – Roka Ya Dhoka also provides contestants with long-term advantages, including a significant boost to their social media presence, helping them expand their personal brands. Moreover, the series sparks a national conversation on modern relationships, reshaping how love is perceived in the digital era.

Partnering with Rusk Studios for Engaged – Roka Ya Dhoka marks a significant step in redefining the intersection of travel and relationships. By offering an exclusive luxury getaway as the ultimate prize, Alike.io seamlessly integrates travel into the show’s narrative, reinforcing its expertise in crafting unforgettable travel experiences for the modern, experience-seeking generation.

Toyota Kirloskar Motor Promotes Sustainability on World Forest Day and World Water Day 2025 with Renewed Environmental Initiatives

Bangalore, 21st March 2025: As the world marks ‘World Forest Day’ and ‘World Water Day’, Toyota Kirloskar Motor (TKM) reaffirms its commitment to environmental conservation, embodying the global Toyota Environmental Challenge 2050 (TEC 2050) consisting of six visionary challenges ‘Going Beyond Zero Environmental Impact and Achieving Net Positive Impact’, which includes minimising and optimising water usage as well Establishing a Future Society in Harmony with Nature.

Since its inception in 2015, Toyota Environmental Challenge 2050 continues to guide the company’s sustainable initiatives, enabling positive contributions to the restoration of the earth’s ecosystem, by addressing pressing challenges such as carbon emissions, resource depletion, water scarcity, and biodiversity loss across its entire value chain. At the heart of TKM’s commitment lies a profound philosophy of ‘Respect for the Planet’, that inspires the company’s efforts to minimize environmental impact while enriching ecosystems and local communities.

In this direction, recognizing water as an invaluable & shared resource, Toyota Kirloskar Motor at its plant facility follows a holistic ‘4R’ strategy—Reduce, Reuse, Recycle, and Recharge—to optimize water usage. An impressive 89.3% of TKM’s total water requirement for production is met through recycled water and rainwater harvesting. With rainwater harvesting ponds boasting a storage capacity of 51,000 cubic meters and 18 groundwater recharge pits, TKM consistently elevates groundwater levels within its premises annually. A state-of-the-art wastewater treatment plant recycles up to 60% of effluent using advanced technologies like MBR & RO, which is then used for industrial and gardening purposes. Further, the groundwater level monitoring showcases clear benefits: pre-monsoon (May-June 2022) levels stood at 25.8 feet, improving significantly to 16.1 feet post-monsoon (November-December). These initiatives help position TKM toward becoming a Zero Liquid Discharge plant progressively moving towards water positivity.

Committed to biodiversity conservation, TKM actively champions extensive afforestation initiatives. Through the Toyota Greenwave Project, TKM has planted over 328,000 saplings across its premises since 2009, nurturing an ecosystem with more than 790 varieties of flora and 410 species of fauna. Following the Miyawaki concept of afforestation, TKM has achieved significant carbon sequestration—totalling 4,826.69 tons—with Miyawaki plantations sequestering 30.86 tons of carbon per acre as compared to 8.45 tons per acre for conventional plantation methods.

Sharing his thoughts, Mr. B. Padmanabha, Executive Vice President & Director – Manufacturing at Toyota Kirloskar Motor, said, “For us, sustainability is deeply woven into every aspect of our business. Over these 26 remarkable years of our successful operations in India, our journey has always been driven by a commitment to creating lasting value through innovation, corporate responsibility, and meaningful relationships with the communities. Guided by TEC 2050, we integrate pioneering sustainability practices not only in our plant operations but across the entire value chain, driving real change in the society. Our vision is clear—to create a future where sustainability and well-being thrive together, enriching lives, while protecting our planet.

We take pride in the impact we have made and remain committed to driving lasting, sustainable change. Our work continues, building a brighter, happier future for all.”

Central to TKM’s environmental and community outreach is the 25-acre Ecozone, a state-of-the-art experiential environmental learning hub established under the ‘Today for Tomorrow’ initiative. Since FY 2020, the Ecozone has been instrumental in conserving native biodiversity and serves as home to over 650 species, including endangered wildlife. This vibrant educational space has reached over 40,000 school children and various stakeholders, creating eco champions, fostering collective environmental responsibility and adopting sustainable practices towards nurturing mother earth.

Expanding community-driven sustainability efforts, TKM adopted the 3.4-acre Abbanakuppe Lake, significantly improving local environmental quality. An impact assessment conducted in FY 2023-24 highlighted remarkable community feedback: 90% noted better water quality, 87% reported increased bird sightings, 72% observed reduced garbage dumping, and 69% appreciated enhanced aesthetics and recreational spaces. Overall, 94% of community respondents expressed high satisfaction, recommending similar projects in the region. Approximately 8,000 residents from six surrounding villages currently benefit from this rejuvenation project.

TKM embraces sustainability as a collaborative endeavour, actively engaging with stakeholders—including community members, employees, suppliers, dealers, schoolteachers, and students. Since FY 2020, more than 250,000 saplings have been distributed within TKM premises, creating expansive green spaces covering over 100 acres.

Trailytics Joins Forces with Agro Tech Foods to Power Data-Driven E-commerce Strategies

New Delhi, 21st March 2025 – Trailytics, a leading data analytics solutions provider, has proudly secured the analytics mandate for Agro Tech Foods Ltd (ATFL), redefining how data insights drive growth and efficiency in the online food retail sector. With its powerful analytics capabilities, Trailytics is set to empower ATFL with real-time, actionable intelligence, helping the brand optimize its digital presence, improve customer engagement, and enhance sales performance.

ATFL, a public limited company engaged in the business of marketing food and food ingredients to consumers and institutional customers, has been expanding its e-commerce footprint. However, in today’s fast-paced digital marketplace, success is no longer just about great products—it’s about having the right data to make informed decisions. This is where Trailytics comes in as a game changer.

Trailytics has revolutionized e-commerce analytics by providing brands with deep insights into consumer behaviour, market trends, and sales patterns. With seamless integration into ATFL’s digital platforms, Trailytics will provide comprehensive analytics covering everything from product performance and pricing strategies to customer sentiment and competitor benchmarking.

“Our goal is to help ATFL not just navigate but thrive in the competitive e-commerce landscape,” said Mr. Anirudh Varshney at Trailytics. “By leveraging advanced AI-driven analytics, we enable brands to make data-backed decisions that enhance efficiency, maximize profitability, and create a superior customer experience.”

With Trailytics, ATFL gains access to detailed insights that will help streamline inventory management, identify high-performing SKUs, and optimize promotional campaigns. Real-time tracking of consumer preferences will allow ATFL to align its offerings with market demand, ensuring a more personalized shopping experience for customers.

As online shopping continues to evolve, data-driven decision-making is becoming indispensable for brands looking to stay ahead of the curve. With its cutting-edge technology and intuitive analytics solutions, Trailytics is redefining how businesses harness data for growth. The collaboration with ATFL marks a significant step in that direction, setting new benchmarks for analytics-driven success in the food industry.

With Trailytics on board, ATFL continues to accelerate its e-commerce growth, ensuring a smarter, more efficient, and customer-centric approach to online retail. This partnership underscores the transformative role of analytics in shaping the future of digital commerce.

Zeeshan on the Special Bond with Arunoday: “Our Friendship Grew Strong During Kanneda”

Money, Music and Mayhem—Kanneda is not just a thriller; it’s a gripping tale of survival where every choice comes at a cost. As JioHotstar gears up to premiere Kanneda on March 21, 2025, audiences are in for a high-octane ride into the world of ambition and consequences. Directed by Chandan Arora and produced by Jar Pictures, the series brings together an electrifying cast, including Parmish Verma, Mohammed Zeeshan Ayyub, Ranvir Shorey, Arunoday Singh, Aadar Malik, and Jasmin Bajwa.

Kanneda captures the raw ambition of those seeking a new life in Canada to embrace new opportunities in the background fraught with ambition and shadowed by crime, challenging one’s relentless fuel to stand out. Beyond its captivating plot, it has cultivated a strong off screen dynamic between amongst the cast and crew. Zeeshan, who is playing Rawat talks about the deep relationships that blossomed off-screen and the great bond he developed with Arunoday Singh.

Recalling the positive experience, Zeeshan shared, “Every day at shoot with my co-stars i.e. Parmish, Jasmin, Aadar, Arunoday, Ravi and Chandan sir were amazing. I have made a great friend in Arunoday, we have had so much fun on and off set, while at hotels and that is one of the biggest things I am taking away from Kanneda – he is a lovely human being and a great mind. I don’t even need to mention his acting skills, we have all seen it on screen and he is too good.”

Zeeshan highlighted the lasting friendships and relations he built with the cast and crew, enriching his experience of working on the project. He spoke fondly of working with Chandan and Ravi sir, adding to his experience of working on Kanneda.

Groundbreaking Medical Achievement: Nethradhama Hospital in Bengaluru Performs Asia’s First AI-Designed Eye Implant

Bengaluru, 21st March 2025: Nethradhama Super Speciality Eye Hospital, Bengaluru, a pioneering institution in eye care, has performed Asia’s first AI-designed intraocular lens implantation. Under the leadership of Professor Dr. Sri Ganesh, Chairman & Managing Director of Nethradhama Super Speciality Eye Hospital and Founder Trustee of Shraddha Eye Care Trust, the hospital achieved this milestone, making him the first surgeon in Asia to carry out the procedure using Rayner RayOne Galaxy and Galaxy Toric intraocular lenses (IOLs).

“Our goal is always to provide the best solutions for our patients, and this innovation allows us to offer superior vision outcomes with minimal side effects,” said Dr. Sri Ganesh. “By leveraging AI-driven technology in intraocular lens design, we can achieve greater precision, enhanced customization, and improved patient satisfaction.”

This represents a notable advancement in AI-driven vision correction and a significant step forward in refractive cataract surgery, bringing us closer to more personalized vision solutions.

“The biggest challenge with previous IOLs has been balancing vision quality with night vision clarity,” explained Dr. Sri Ganesh. “This new lens overcomes this by using AI to optimize light distribution, giving patients an exceptional visual experience. It revolutionizes vision with its non-diffractive, AI-optimized spiral design, ensuring seamless clarity at all distances while enhancing contrast sensitivity. Unlike traditional trifocal lenses, it evenly distributes light across all focal points, reducing halos and glare for improved night vision. Its innovative optical structure enhances contrast even in low light, and the toric variant offers optimal rotational stability for precise astigmatic correction.”

These lenses are specifically designed for patients with cataracts and astigmatism who seek reduced dependence—or complete independence—from glasses.

“For our patients, achieving true spectacle independence has always been a priority. They are particularly beneficial for individuals who require excellent vision across all distances while maintaining good night vision for driving and other low-light activities,” noted Dr. Sri Ganesh.

According to Dr. Sri Ganesh, the initial post-operative results have been extremely promising, with patients reporting excellent visual clarity within the first 24 hours. He added that long-term studies will continue to assess patient-reported experiences, particularly in real-world conditions like night driving and low-light environments.

Dr. Sri Ganesh is widely recognized for his expertise in high-risk surgeries, earning a stellar reputation in the field of advanced eye care. With an impeccable track record, he has performed over 100,000 Phaco surgeries and 50,000 Refractive surgeries, demonstrating exceptional surgical precision and innovation. His expertise is highly sought after on the global stage, serving on the advisory boards of leading companies such as Carl Zeiss Meditec Germany and J&J Vision USA. Beyond surgery, he has played a pivotal role in ophthalmic innovation, holding multiple patents for groundbreaking solutions that continue to shape the future of eye care.

To ensure an informed decision-making process, Nethradhama Super Speciality Eye Hospital offers comprehensive counseling and visual simulation sessions for patients considering these AI-designed IOLs. These sessions allow patients to preview their expected vision outcomes, including night vision improvements.

“With AI-driven advancements like these, we are witnessing a paradigm shift in ophthalmology. Our mission at Nethradhama Super Speciality Eye Hospital is to continually push the boundaries of innovation to provide our patients with the best possible visual outcomes. We are thrilled to bring this revolutionary technology to Asia and look forward to its impact on the future of vision correction,” added Dr. Sri Ganesh.

Under Dr. Sri Ganesh’s leadership, Nethradhama is committed to innovation and excellence, continuously integrating state-of-the-art technologies to ensure the best possible visual outcomes for patients. Through its dedication to research, training, and compassionate care, it has established itself as a trusted name in eye health, both in India and globally.

Breaking Stereotypes Hemant Chaudhary Reflects on Playing Kuldeep in Rishto Se Bandhi Gauri

Seasoned actor Hemant Chaudhary, known for his powerful screen presence, is captivating audiences once again with Sun Neo’s recently launched show Rishto Se Bandhi Gauri, where he plays Kuldeep, the father of the lead character Rudra (played by Savi Thakur). Kuldeep is a man deeply rooted in his beliefs, shaped by his unwavering loyalty to his mother. His perspective on life, relationships, and family dynamics makes him a complex yet intriguing character.

Speaking about his character, Hemant Chaudhary shares, “The character I am playing has his own outlook on life. What may seem negative to some might actually be positive in his own way because he blindly follows his mother. Whatever she says becomes his ultimate truth. If she tells him something, he believes it without question. If she says his wife is not right for him, he will accept it without hesitation.”

The Rishto Se Bandhi Gauri actor futher added, “It’s quite ironic that a thick, well-groomed mustache is often linked to negativity. A long mustache is usually associated with power or dominance, and if styled a certain way, it tends to indicate a negative character. But I don’t believe that’s always true. I have interpreted Kuldeep in my own way, as I believe that defines who he is.”

Rishto Se Bandhi Gauri follows Gauri, a brave and kind-hearted girl whose faith guides her through life. Forced into an unwanted marriage, she navigates challenges as the Bundela family’s daughter-in-law, shaping her own destiny with wisdom and courage. Starring Eshaa Pathak, Savi Thakur, and Swati Shah, watch this emotional drama on Sun Neo, Mon-Sun at 8:30 PM.

Danfoss India Strengthens Commitment to Sustainability with New HVACR Innovations

Chennai, 20/03/25: Danfoss India, a global leader in engineering tech solutions for infrastructure, climate, and energy sectors, proudly announces the launch of 7 new sustainable and innovative products, set to redefine HVACR industry. These products were unveiled at the recent ACREX India 2025, one of South Asia’s largest expos, focused on showcasing the latest technological advancements and innovations accelerating the rapid growth of HVACR manufacturing and sales sector in India. The new products help monitor & control temperature, optimize energy efficiency performance, and regulate & manage the flow of fluids gases in the HVAC system.

Danfoss India’s commitment to sustainability takes center-stage again with the introduction of the following series of products, thereby reinforcing their position as a preferred sustainability partner in the industry.

• P070 Sensor, & A2L/A3 Gas Sensors, which monitor and detect changes in temperature, pressure, or gas levels in HVAC systems.
• EKE100 – SH Controller with Display, & EKE110 – Controller for Vapor & Liquid Injection Systems, that regulate and manage the flow of fluids, vapors, or liquids in HVAC systems to optimize performance and efficiency.
• ETS5M New Series – New Design ETS5M Series, which are latest technology thermoelectric temperature controllers designed for precise temperature control in various applications, including HVACR, and industrial processes.
• EV220S – New Design Water Solenoid Valves, & EVL Solenoid Valves, that control the flow of fluids or gases in HVAC systems, thus helping to regulate temperature, pressure, and flow rates.
• Energy Meter, which measures and monitors energy consumption in HVAC systems, helping to identify areas for energy efficiency improvements.
• GBC 50, which manages and regulates the flow of electrical energy in HVAC systems, ensuring stable and efficient operation.

Mr. Ravichandran Purushothaman, President, Danfoss India Region, said, “At Danfoss India, we’re proud to be driving the ‘Sustainable & Affordable Cooling’ agenda forward with our latest range of innovative HVAC&R solutions, in one of our largest multi-product launches in recent times. These products are tailored to meet several climate and infrastructure needs of the industry, while also supporting our nation’s ambitious climate agenda. And hence it was befitting that we unveiled the same at the recent Acrex expo, amidst the encouraging presence of our HVACR stakeholders.”

These energy efficient solutions of Danfoss were launched by notable industry figures, Mr. Sundar Narayanan, Managing Director, Commercial HVAC at Carrier India, Mr. M Muniraju, President – ISHRAE Bengaluru & GM, HVAC Sattva, Mr. Arun Ramakrishnan, Director, E Solutions, Mr. Srinivas Kodea, Associate Director, RSP Consultants in the presence of Mr. Mandar Vaijanapurkar, Head of Drives Sales, Marketing & Services, and Mr. Madhur Sehgal, Head of Danfoss Climate Solutions Sales, highlighting the significance of ACREX India within the HVAC sector.

Danfoss India also achieved significant recognition at the ACREX India Awards, winning two prestigious awards for their innovative products – Danfoss Bock HG series aluminum body compressors won the award for “Sustainable Design in HVAC Solutions for Mobile Applications,” highlighting their superior performance in mobile HVAC applications. And Danfoss IC7 series drives was the runner in Innovation, showcasing its advanced motor control, built-in security, and modular scalability. These accolades reinforce Danfoss’ commitment to continuously raising the bar on sustainable solutions in the HVAC industry.

The above and Danfoss India’s newly launched products offer a triple advantage: enhanced reliability, reduced maintenance costs, and improved scalability. They also enable real-time monitoring, predictive maintenance, and optimized system performance. Designed for seamless integration with existing infrastructure, these products provide a comprehensive solution for HVAC system optimization, energy efficiency, and sustainability.

Mr. Madhur Sehgal, Head – Danfoss Climate Solutions Sales, India Region and Mr. Mandar Vaijanapurkar, Head – Danfoss Power Electronics & Drives Sales, Marketing & Services, said, “Our customers are at the forefront of our innovation journey. With the launch of these cutting-edge products, we’re empowering them to create more efficient, sustainable, and resilient HVAC systems that not only reduce their environmental footprint but also enhance their bottom line.”

Beyond performance benefits, the implementation of Danfoss India’s patented distribution design also helps contribute to customers’ Environmental, Social, and Governance (ESG) scores. By enhancing system efficiency and reducing environmental impact, these new solutions align well with the nation’s sustainability goals and promotes a greener approach to HVAC solutions.

Ms. Anju Mary K, Director – Industry/Public Affairs, External Communication & Sustainability at Danfoss, said, “As we navigate the complexities of a rapidly changing climate in the country, it is clear that sustainable HVACR solutions are no longer a luxury, but a necessity. At Danfoss India, we’re committed to leading this transformation, and our newly launched comprehensive range of sustainable HVACR solutions represent a significant step forward in our mission to create a clean, green and energy-efficient future.”

Global Education Boost: KL Deemed to be University and Wayne State Unite

March 2025: KL Deemed to be University has signed a Memorandum of Understanding (MoU) with Wayne State University, USA, furthering its commitment to global academic collaboration through joint research and academic exchange programs. This agreement marks another step in strengthening international partnerships and enhancing educational opportunities for students and faculty.

The MoU was signed between KL Deemed-to-be University and Wayne State University representatives, reinforcing a shared vision for academic excellence and research collaboration. Dr. Nabil Chalhoub, Dean of Mechanical Engineering, and Dr. Leela Mohan Reddy, Dean of Civil Engineering from Wayne State University also engaged in discussions to explore mutual opportunities for academic growth and innovation.

This collaboration is designed to enhance the academic experience for students at both universities and foster a stronger relationship between the institutions. By engaging in joint research projects and academic exchanges, students will gain valuable skills and knowledge in their respective fields, equipping them for global career opportunities. Additionally, KL students will have the opportunity to continue their studies at Wayne State University. Similarly, students from Wayne State University can participate in academic exchange programs at KL University. Both institutions have finalized the framework for this collaboration, which is expected to be implemented starting next semester.

This visit has significantly enriched the research capabilities and intellectual growth of both our faculty and students. The discussions provided valuable insights into Wayne State University’s expertise in various research domains, paving the way for a strong collaborative research partnership across multiple disciplines,” said Dr. M. Kishore Babu, Dean of International Relations at KL Deemed-to-be University (KLEF).

Following the discussions, the Wayne State University delegation also addressed students aspiring to study in the U.S., offering guidance on higher education opportunities, emerging global academic trends, and career planning in the United States.

KL Deemed to be University has been actively strengthening its global presence through collaborations with prestigious international institutions, including the Universiti Malaya , Malaysia; University of Missouri-Kansas City, USA; King Mongkut Institute of Technology, Ladkrabang, Thailand; University of West Florida, USA; Northeastern University, USA; and Tumku Abdul Rahman University of Management and Technology, Malaysia. These partnerships align with the University’s core objective of encouraging International Academic Collaboration through joint research, faculty exchanges, and student mobility programs.

Non-Stop Drama! This Week on and TV Promises High-Voltage Twists and Turns

Buckle up for a rollercoaster of emotions as your favourite &TV shows Bheema, Happu Ki Ultan Paltan and Bhabiji Ghar Par Hai bring gripping twists and unmissable drama this week! Talking about the upcoming track in Bheema, Smita Sable aka Dhaniya shares, “In Bheema, inspired by Babasaheb (Atharva), young Bheema (Tejaswini Singh) takes a firm stand against deep-seated caste divisions. When Dharmsheela refuses to share utensils with Meera, an unexpected move forces the family to confront their biases. Meanwhile, Vishambhar (Vikram Dwivedi) calls out hypocrisy surrounding dowry and women’s rights, but Kailasha Bua (Neeta Mohindra) fans the flames of casteism. As Phulmatiya draws a symbolic line in the house, Bheema faces exclusion from well-digging work, choosing education over hunger as his weapon. With Meera suppressing her hunger and Meva (Amita Bhardwaj) and Dhaniya (Smita Sable) struggling for work, Bheema refuses to eat until his mother does.”

About the upcoming track in Happu Ki Ultan Paltan, Himani Shivpuri aka Katori Amma shares, “Happu (Yogesh Tripathi) finds himself in a hilarious mess. His sleepless nights take a bizarre turn when a neighbour, Mathur, storms in with a complaint that Happu’s snoring is so loud that it’s disrupting his work! Brushing it off, Happu rudely dismisses Mathur, only to regret it later when he learns Mathur is a close friend of the Commissioner (Kishore Bhanushali). Now, as punishment, Happu is stuck with night duty! Meanwhile, chaos brews at home when Chamchi (Zara Warsi) introduces an Indonesian girl to Hrithik (Aaryan Prajapati) and Ranbir (Somya Azad), sparking a rivalry, and Amma (Himani Shivpuri) begins her singing lessons, much to Happu’s dismay. As his exhaustion peaks, Beni (Vishwanath Chatterjee) attempts a sneaky fix by mixing sleeping pills in Happu’s drink! “. About Bhabiji Ghar Par Hai’s upcoming track, Rohitashv Gour aka Manmohan Tiwari shares, “A petty argument at a tea stall spirals into an all-out war between Tiwari (Rohitashv Gour) and Vibhuti (Aasif Sheikh). When Tiwari forgets his wallet, he asks Vibhuti to pay, only to discover Vibhuti is even more broke with just two rupees to his name! Tiwari mocks him mercilessly, and soon, the entire colony joins in. Furious and humiliated, Vibhuti vows never to speak to Tiwari again and Tiwari swears the same! Even at dinner, the cold war continues, with Angoori (Shubhangi Atre) and Anita (Vidisha Srivastava) forced to act as messengers. But when nothing works, Anita and Angoori take drastic measures enlisting Tika (Vaibhav Mathur) and Tillu (Salim Zaidi) to stage a dangerous “bull attack” on Vibhuti. Will this crazy plan finally break the silence, or will it backfire?

Study Shows Hybrid Work is a Game-Changer for Women’s Career Advancement

New Delhi, 20 March 2025: New research by International Workplace Group demonstrates that hybrid work is a key driver in accelerating gender parity and supporting women’s career progression, with over two thirds (71%) reporting that hybrid working with companies empowering their employees to work across multiple locations, splitting their time between local workspaces, a central office and home, has had a positive impact on their career trajectory.

The study of more than 1,000 female workers revealed that hybrid working (64%) is considered almost twice as important as parental leave (35%) in supporting women at work. This is due to the myriad advantages offered by hybrid working, including a greater work-life balance (56%), increased flexibility (58%) and time saved commuting (53%) by being able to work closer to home including in local workspaces.

Offering female workers this flexibility is a win-win for businesses – as a previous study revealed that flexible working models are also driving productivity and talent retention. 69% of flexible businesses report improved productivity in their workforces, and the same percentage believe their policies have enhanced their ability to attract and retain top talent. A McKinsey study also revealed how companies with representation of women exceeding 30 percent (and thus in the top quartile) are significantly more likely to financially outperform those with 30 percent or fewer.

Gender parity and career progression

The data shows that hybrid work is crucial to advancing gender parity in the workplace. Over half of women (56%) reported that hybrid work has led to promotions into more senior roles and a similar amount (52%) said increased flexibility had been crucial to advancing their career.

Across all ages, the majority of women said flexible work had helped level the playing field in the workplace (70%). However, there is still more to be done. According to the World Economic Forum, it will take until 2158 (in approximately five generations time) to reach gender parity if the current rate of progress continues – but flexibility will be a key factor in lessening the gender parity gap, according to half of women (53%).

Hybrid working boosts productivity

Eight in 10 (82%) women say they are more productive and efficient when able to work from a location of their choosing. Furthermore, a study by Stanford Professor Nicholas Bloom found that the hybrid model increases productivity by 3% to 4% on average, which can significantly impact overall performance. Recent research by International Workplace Group further supports this as 69% of executives at companies offering flexible working had seen productivity increases in 2024.

The research also revealed that time consuming and costly commutes are a significant barrier for women juggling multiple family commitments – however a substantial two thirds (68%) of women said that the flexibility offered by hybrid work had enabled them to stay in the workforce instead of leaving due to caretaking responsibilities. This not only plays a critical role in supporting female career advancement, but also helps to keep the majority of the female workforce engaged in employment, essential to boosting national productivity.

Fatima Koning, CCO of International Workplace Group Plc, commented: “IWG’s latest study shines a light on the key role hybrid and more flexible ways of working opportunities can play in achieving parity. Our findings underline the importance of this flexibility for promoting women’s career advancement, improving productivity and attracting, as well as retaining, female talent.”

Flexibility is a non-negotiable for businesses wanting to attract the best female talent

An overwhelming 84% of women said that workplace flexibility is a key decision making factor when applying for a new role. Furthermore, over half (58%) female employees said they would leave their job if required to undertake long commutes daily into work. This figure is the highest for female workers aged between 25-34 (62%), which is a key period in which employees can progress into more senior roles with higher earning potential.

Mark Dixon, CEO of International Workplace Group Plc, commented: “Companies that prioritise flexible and hybrid ways of working will gain a competitive edge in attracting and retaining top female talent. But the benefits don’t end there. Hybrid work has also been proven to enhance productivity and reduce overheads, making it essential for business success, driving both talent retention and a healthier bottom line.”