Category Archives: News

Parineeti Chopra Reveals Her Secret to Soft Pink Lips – And It Is 100 Percent Microplastic Free

In a refreshing new campaign that blends understated glamour with a strong message of conscious beauty, Parineeti Chopra lets us in on her latest obsession: the Strawberry Lip Balm by La Pink. Known for her unfiltered charm and effortless style, the actor and clean beauty advocate embodies the heart of La Pink’s newest chapter—one that’s rewriting the rules of modern skincare, one microplastic-free swipe at a time.

As the face of La Pink, India’s first beauty brand built entirely on 100% microplastic-free formulations, Parineeti has become more than just a brand ambassador; she’s the voice of a generation demanding better from beauty. And the campaign doesn’t just show us another celebrity endorsement. It gives us a glimpse into the kind of choices that define Parineeti’s personal beauty philosophy: mindful, minimal, and made to last.

“I love beauty that feels real,” Parineeti Chopra shares in a behind-the-scenes moment from the shoot. “The La Pink Strawberry Lip Balm is simple, clean, and gives me that natural, healthy flush I love—without any of the unnecessary stuff. It’s my little everyday luxury.”

La Pink’s founder, Nitin Jain, shares:

“We built La Pink with a clear vision: to offer high-performing, skin-friendly products that are completely free of microplastics. Seeing Parineeti embrace our Strawberry Lip Balm with such authenticity reaffirms our belief that clean beauty is not just a trend, it’s the future. Our goal has always been simple: purity without compromise.”

This campaign captures more than just a beauty product; it captures a quiet confidence. From its smooth texture to its natural tint, the La Pink Strawberry Lip Balm is being celebrated as a handbag essential that hydrates, repairs, and protects—while staying true to the brand’s unwavering promise of purity.

In an industry overflowing with synthetic claims, La Pink stands out by doing things differently. With Parineeti Chopra leading the campaign, the message is clear: the future of beauty is rooted in transparency, performance, and purpose.

Toyota Kirloskar Marks Environment Month 2025 with Focus on Sustainability and Eco-Living

Toyota Kirloskar Motor Culminates Environment Month 2025 with Strong Emphasis on Sustainable Business Practices and Eco-Conscious Living

Bengaluru, 30^th June 2025: Reinforcing its commitment to environmental stewardship across the value chain, Toyota Kirloskar Motor (TKM) today marked the successful culmination of Environment Month 2025, under the theme ‘Sustainable Resource Management Drive’ through ‘Zero-Base Thinking’ including plastic elimination efforts.  This year’s edition featured a series of impactful initiatives aimed at embedding sustainability into every facet of the organisation – from green logistics to promoting resource-conscious behaviour and driving community sensitization on environment protection. Engaging over 3,100 participants, the initiative united employees, partners (suppliers, dealers) and community members in collective commitment to sustainable practices – both within the workplace and across the broader community.

In a significant stride towards green logistics, 17 electric trucks of the logistic partner were flagged off at TKM, set to operate across five critical supply routes. This initiative aligns with the global Toyota’s Environmental Challenge 2050 consisting of six challenges, announced in 2015, wherein TKM is accelerating the transition toward carbon neutrality, by going beyond products, embedding sustainable practices in manufacturing operations and across our entire value chain. In the above context, Challenge 1-3 is attributed to various clean technology-driven products and green manufacturing operations, aimed at bringing down carbon emissions to as close to zero as possible in every stage of the vehicle lifecycle (production of materials/parts, vehicle assembly, logistic operations, energy consumption/conservation and adoption of renewable energy in manufacturing, etc.). Furthermore, TKM is also advancing their efforts under Challenge 4-6 which are aimed at minimizing water usage, promoting a recycling-based society, and fostering a future society in harmony with nature.

As part of the company’s broader commitment to minimizing environmental impact across the value chain, adoption of electric trucks for the company’s logistics operations is set to significantly lower tailpipe emissions, improve energy efficiency, under its challenge 2 – Lifecycle Zero CO2 Emissions Challenge (Green Supply Chain, Eco-dealership, and Green Logistics).

TKM has made remarkable strides in enhancing its logistics activities with a clear focus on sustainability and innovation. Under this, ‘Mixed Logistics Model’ was implemented in collaboration with its group companies – optimizing vehicle delivery logistic routes and improving the operational efficiency therein. Continuing this commitment to eco-friendly logistics, TKM initiated ‘Return Logistics Reduction’ approach, significantly minimizing empty return trips lowering the carbon emissions. Furthermore, TKM strengthened its green logistics drive by introducing CNG trucks.

Complementing various eco initiatives, undertaken during the environment month, TKM hosted a green exhibition at its Bidadi plant under its ‘Sustainovation Hub’ platform. The exhibition highlighted the vital role of corporate efforts in fostering environmental consciousness and driving grassroot impact. The stall featured a thoughtfully curated range of eco-friendly lifestyle products, including everyday essentials crafted from natural ingredients, biodegradable materials, and sustainable textiles—spanning personal care, home cleaning, food & grocery, and reusable packaging solutions.

Additionally, a student-led eco exhibition was organized during this Environment Month, showcasing over 30 creative, sustainability-driven models on display, focused on themes such as waste, water, energy, and sustainable living. All models were developed using zero-cost materials and commonly available waste items. The models were conceptualized and built by students from the Toyota Technical Training Institute (TTTI), under the mentorship and training of TKM expert trainers, with valuable support from the corporate environment team. This initiative not only fostered hands-on, resourceful innovation but also helped instill strong environmental values among the students. Furthermore, the products on display across both exhibitions were natural, chemical-free, and eco-friendly, supporting to promote a healthier lifestyle by eliminating toxic substances that may impact overall well-being. Their adoption in daily life can significantly reduce plastic waste, curb pollution, conserve water and energy, and foster more sustainable resource management.

Speaking on the occasion, Mr. B. Padmanabha, Executive Vice President and Director, Manufacturing- Toyota Kirloskar Motor said, “At Toyota Kirloskar Motor, we view sustainability as a shared responsibility that extends beyond our product and manufacturing operations, includes the entire value chain driving collective eco-efforts with greater agility to realise the carbon neutral goals. From transitioning to green logistics and promoting eco-conscious living, to nurturing young changemakers and engaging communities, Environment Month 2025 reflects our integrated approach to sustainability stewardship. By embedding sustainable thinking and actions across our value chain, we are not only contributing to Toyota’s global vision but also advancing towards India’s national priorities of creating a more inclusive, resilient, and carbon-neutral future.”

Additionally, the environment month also featured a range of sustainability-driven activities including expert eco-sessions & awareness campaigns, tree plantation drives, eco-idea contests, etc., aimed at deepening environmental consciousness across TKM’s ecosystem and stakeholders. Moving forward, TKM remains steadfast in its commitment to sustainability by driving actionable changes, thereby enhance its contributions towards building a future where mobility, people, and the planet thrive in harmony.

My Home India and Vanvasi Kalyan Ashram Organize ‘Hul Diwas Program’ in Delhi

New Delhi, June 30, 2025: My Home India and Vanvasi Kalyan Ashram organized the ‘Hul Diwas Program’ at Rang Bhawan Auditorium, Akashvani Bhawan, Sansad Marg, New Delhi on June 28, 2025. The program was held to commemorate the bravery of the Santhals who challenged the British rule in 1855.

Sunil Deodhar said, “Hul Diwas 2025 is a celebration of the bravery of Janajati against the British, who shook the British Empire with their valor.”

The program began with a tribute to the great heroes. The chief guest and dignitaries paid floral tributes to the Janajati  brothers Sidho-Kanho and Chand-Bhairav, and remembered the martyrs who sacrificed their lives in the Santhal Swadhinata Sangram.

The chief guest for the program was Union Minister for Tribal Affairs Jual Oram, and the dignitaries included Minister of State for Defence Sanjay Seth, MP Khagen Murmu, BJP’s former national secretary and founder of My Home India Sunil Deodhar,  ajit Shukla, General secretary, Vanashi kalayan Asharam ( Delhi), KG Suresh, prof (Dr) Supriya kamana Marandi ( key speakers of the programme) and Member of the Central Board of Direct Taxes Sanjay Bahadur.

Sunil Deodhar briefed about Hul Diwas, saying that it is celebrated across the country to pay homage to the great revolutionaries who shook the British Empire with their bravery. Under the leadership of Janajati brothers Sidho-Kanho and Chand-Bhairav, around 50,000 Janajati declared war against the Mahajani system and British settlement policy on June 30, 1855.

The British brutally suppressed the rebellion, sentencing Chand and Bhairav to death and hanging Sidho and Kanho from a tree on July 26, 1855. It is said that 20,000 Janjaati were killed. To pay homage to these brave martyrs, Hul Diwas is celebrated every year on June 30.

From Impact to Inspiration: DNA Women Achievers Awards Season 3 to celebrate India’s Women visionaries

The city of Nawabs is set to witness a powerful celebration of leadership, innovation, and transformation as the DNA Women Achievers Awards 2025 – Season 3, powered by Z News, takes centre stage in Lucknow on 27th June 2025. A landmark initiative that goes beyond recognition, this edition of the awards stands as a national tribute to women who are driving India’s growth story with courage, creativity, and commitment. With the powerful theme ‘Honouring Women Leaders for Their Contributions to Innovation, Impact, and Growth’, this on-ground event will spotlight women whose extraordinary work continues to shape industries, uplift communities, and influence the course of the nation. The ceremony will be graced by Shri Brajesh Pathak, Deputy Chief Minister of Uttar Pradesh, as the Chief Guest, reinforcing the state’s dedication to encouraging inclusive development and celebrating empowered voices.

Season 3 of DNA Women Achievers Awards 2025 looks forward towards honouring achievers across 20 distinctive categories, encompassing fields such as governance, healthcare, science, education, entrepreneurship, technology, arts, and social innovation. The presence of iconic personalities as Guests of Honour will elevate the event’s prestige. The celebrated lineup includes Padma Shri awardee Malini Awasthi, MLA Aditi Singh, actor Akshara Singh—each a testament to the diverse spectrum of powerful women shaping our society.

Speaking about the platform’s growing impact, Mr. Sushant S Mohan, Chief Editor and Business Manager at IndiaDotcom Digital, said, “The DNA Women Achievers Awards is a bold declaration that women are not just part of India’s growth story—they are leading it. This platform is about power, purpose, and progress. It recognises women who are breaking barriers, shaping industries, and transforming lives. By celebrating their achievements, we are igniting a nationwide movement of inspiration, action, and unstoppable leadership.”

Echoing the sentiment, Mr. Rohit Panwar, General Manager – Strategy, Zee Media Corporation Limited, further highlighted, “Women today are not just participating in India’s development—they are leading it. The DNA Women Achievers Awards is our effort to celebrate this leadership, spark conversations that matter, and build a sustained ecosystem of recognition and visibility. This is not just about celebration—it’s about creating a legacy of empowerment.”

Over the years, the DNA Women Achievers Awards has grown into one of India’s most respected recognitions dedicated to women’s excellence. More than just a ceremony, it serves as a dynamic forum for celebrating changemakers, amplifying unheard voices, and inspiring a new generation to rise. As Lucknow prepares to host the 2025 edition, this grand event promises to be a vibrant confluence of purpose, power, and progress—one that will leave a lasting impact on hearts, minds, and policy.

Frenchie X by VIP Clothing Limited Debuts in Kerala, Strengthening the Brand’s Southern Stronghold

Launch follows successful roll‑outs in Goa, Mumbai, Pune and Delhi; premium innerwear line now reaches 200 + outlets across the above mentioned cities.

25th June 2025, Kerala: VIP Clothing Limited, India’s heritage innerwear company, has announced the Kerala debut of its premium men’s innerwear range Frenchie X, further widening the brand’s national footprint. With this latest expansion, Frenchie X collections will be available in more than 40 key multi‑brand outlets and large‑format stores across Kochi, Kozhikode, Thiruvananthapuram and tier‑II towns, taking the line’s overall presence to over 140 stores nationwide.

“Kerala has long been one of VIP Clothing’s most vibrant markets, known for its discerning consumers and strong brand loyalty,” said Sunil Pathare, Chairman & Managing Director, VIP Clothing Limited. “After the encouraging response in Goa and our rapid scale‑up across Mumbai, Pune and Delhi, bringing Frenchie X to Kerala was the natural next step. Shoppers here can now experience premium fabrics, futuristic waistbands and fresh colour stories—everyday essentials that combine comfort with style.”

Meeting demand, online and offline

The Kerala launch is part of VIP Clothing’s dual‑channel growth blueprint: expanding shop‑floor visibility while accelerating e‑commerce and quick‑commerce tie‑ups. Earlier this year the company partnered with Swiggy Instamart and Zepto to deliver select Frenchie X styles in under an hour, a service that will now cover major Kerala pincodes.

Innovation‑led portfolio

Frenchie X features micro‑modal and cotton‑elastane blends, moisture‑management finishes and signature gradient waist elastics tailored for India’s humid climate—attributes that resonate with Kerala’s coastal consumer base. The range spans briefs, trunks, vests and gym vests, each offered in multiple colourways.

Former President Ram Nath Kovind to Inaugurate National Conference of CA Students 2025 in Kolkata

Kolkata, 25th June, 2025: The Eastern India Chartered Accountants Students’ Association (EICASA), jointly with the Eastern India Regional Council (EIRC), is set to host its signature annual event – the National Conference of CA Students 2025 – on 28th and 29th June at the Biswa Bangla Convention Centre, New Town, Kolkata, organised by the Institute of Chartered Accountants of India (ICAI), Board of Studies (Operations).

Centred on the inspiring theme “RRR Returns – Reskill, Resolve, Rejoice”, the two-day event promises a dynamic mix of learning and celebration with 4,500+ CA students participating from the Eastern Region and beyond.

The event will be graced by Hon’ble Shri Ram Nath Kovind, Former President of India, as Chief Guest, and Shri Harsha Vardhan Agarwal, Vice Chairman & MD, Emami Ltd., as Guest of Honour. Also attending will be CA. Charanjot Singh Nanda, Hon’ble President of ICAI, CA. Rohit Ruwatia, Chairman BoS (Operations), CA Sanjib Sanghi, Vice Chairman BoS (Operations), and CA Ravi Kumar Patwa, Council Member, ICAI.

The hosts CA Vishnu K Tulsyan, Chairman, EIRC, and CA Mayur Agrawal, Chairman, EICASA and Vice Chairman, EIRC, along with their team of Regional Council and the able Students’ Association are preparing for a landmark event, including an attempt to set a World Record for the largest Ethics lecture in the World Book of Records, London.

Paper presenters from across the country will showcase insightful presentations on behavioural finance, decision-making, and evolving roles of finance professionals. The speaker lineup spans multiple sectors – from public service and media to corporate and education – including: Shri Faizal Khan (Khan Sir), Dr. Deepak Vohra, Dr. Anand Ranganathan, Capt. Raghu Raman, Dr. Vijender Singh Chauhan.

Equally powerful will be the sessions led by young achievers and digital educators who have made significant impact in the fields of finance education and entrepreneurship. The presence of CA Bhanwar Borana, CA Aakash Kandoi, CA Yashwanth Mangal, CA Subham Singhal, CA Sakchi Jain, CA Yashwanth Mangal, CA Arihant Baid, and CA Isha Jaiswal will bring relatability and relevance to the stage and will enhance student relatability and insight.

To add vibrancy, the event also features performances and interactions by Shri Ravi Gupta, Mentalist Karan Singh Magic and Actor-writer Gopal Dutt.

A testament to the excellence of EIRC and EICASA, this meticulously planned conference is not just an academic gathering, but a celebration of youth empowerment, professional excellence, and lifelong learning in an ever-evolving world.

Experience A Dream Monsoon Gateway At Courtyard by Marriott Mahabaleshwar

Mahabaleshwar, 25th June 2025: When the monsoon hits Mahabaleshwar, it takes on an entirely new look. The mornings are misty, nature wears a vibrant green hue, and everything seems oh so serene. Time seems to just slow down, asking you to take a pause and indulge in the scintillating beauty of the hill station. If you have been seeking that kind of a break, there’s no place better than Courtyard by Marriott Mahabaleshwar.

Nestled in the spectacular Sahyadri hills, right above Lingmala Waterfalls, and overlooking the Venna River, this picturesque escape offers you sights that will take your breath away. Whether you’re watching the clouds roll in from your balcony or just relishing the view with a warm cup of tea, this place will surely offer you unparalleled peace.

Settle into your own private one-bedroom villa with a personal plunge pool located just outside your door. Surrounded by lush greenery and soft mist, this place offers you a perfectly intimate setting to kick back and unwind. With thoughtfully designed accommodations that include valley-view garden rooms and mountain-facing ones with balconies, you get to revel in the monsoon magic while enjoying the utmost luxury.

Making the gateway a little sweeter is our Monsoon Gateway Offer which includes –

• Daily buffet breakfast
• Dinner at our signature Berry Library
• One-time complimentary minibar
• INR 500 spa discount per treatment
• 15% off on food and soft beverages
• Evening tea/coffee service between 4–5 PM
• A complimentary bottle of house wine on arrival.

If you are in the mood for a little excursion, you can step out and explore Wilson Point and Kate’s Point which are located just minutes away.

We take pride in our top-tier hospitality, immaculate service, and delectable meals that keep you wanting more. Whether you’re planning a romantic escape, a trip with friends, or a retreat with family, our Monsoon Gateway Offer is just the excuse you need to stop and enjoy the beautiful moments in life.

Protean eGov Technologies Appoints Ranbheer Singh Dhariwal as Group Head – Social Security and Welfare

Mumbai, June 24, 2025: Protean eGov Technologies Ltd. (formerly NSDL e-Governance Infrastructure Ltd.), a pioneer in building Digital Public Infrastructure (DPI) and delivering population-scale e-Governance solutions, has appointed Mr. Ranbheer Singh Dhariwal as Group Head – Social Security & Welfare (GH-SSW).

Ranbheer Singh Dhariwal

In his new role, Mr. Dhariwal will lead Protean’s Central Recordkeeping Agency (CRA) under Social Security & Welfare vertical, serving as CRA Head & Principal Officer under PFRDA regulations. He will be responsible for driving strategic growth, enhancing product development for NPS, APY & UPS, strengthening operational efficiency, and ensuring regulatory compliance.

Speaking on the appointment, Mr. Suresh Sethi, MD & CEO of Protean eGov Technologies, said, “We are thrilled to welcome Ranbheer to our team. With his extensive experience in pension fund management and operations, Ranbheer is well-positioned to drive Protean’s mission towards creating a pensioned society and ensuring a secure future for all Indians. Ranbheer’s expertise will be instrumental in leveraging technology to enhance pension coverage, improve user experience, and foster financial security for millions.”

Adding to it, Mr. Ranbheer Singh Dhariwal said, “Retirement planning is critical to financial resilience. I’m honoured to join Protean eGov, an organisation with a legacy of enabling transformative digital infrastructure in India. I look forward to advancing inclusive, scalable pension solutions for millions across the country.”

Mr. Dhariwal was most recently the CEO of Max Life Pension Fund and brings over twenty five years of experience across pension funds, insurance, and BPO services. Protean currently commands a dominant 98% market share in the CRA segment for NPS, APY & UPS.

With India’s pension penetration at just ~3% of GDP, the potential for impact and growth remains significant.

Yara India reaffirms its ongoing commitment to ESG stewardship

June 24th, 2025:  Yara India, a part of Norwegian multinational Yara International – the world’s leading crop nutrition company and a provider of agricultural, industrial, and environmental solutions, today announced the release of its 3rd Sustainability Report 2024, titled “Greener Pathways – Fostering a Nature-Positive Food Future.”

The report highlights Yara India’s ongoing commitment to environmental stewardship, inclusive growth, and agricultural transformation through innovative and sustainable practices. This is Yara India’s third sustainability report, developed in alignment with the Global Reporting Initiative (GRI) Universal Standards 2021 and externally assured by TÜV SÜD South Asia (BIS 14489:1998 and ISO 14001:2015 certified). The report captures the company’s Environmental, Social, and Governance (ESG) performance across its operations in India and especially manufacturing plant in Babrala, Uttar Pradesh, and community initiatives under Kiran – A Yara India Community Initiative.

Key Highlights from the Report:

· Farmer Engagement: Over 650,000 farmers reached through agronomy sessions and digital platforms like FarmCare and YaraConnect.
· Sustainable Logistics: Shift to rail transport reduced carbon emissions and saved over $205,000 in logistics costs.
· Environmental Performance: Reused 967 million litres of water, afforested 7.4 acres, and targeted a 70,000 tCO₂e reduction in emissions by 2026.
· Gender Inclusion: Targeting 30% senior women leadership by 2025 and empowering women farmers through tailored interventions.

· Yara Leadership Academy: Empowered 699 youth- and women-led MSMEs across Uttar Pradesh and Bihar through a 15-week accredited capacity-building program, equipping them with leadership and business skills to drive sustainable growth.

· Community Impact: Reached 20,000+ students, provided healthcare to 6,389 patients, and supported 379 women’s self-help groups.
· Zero Corruption: Maintained zero confirmed incidents of corruption with 100% of operations assessed for corruption risks, supported by robust policies including Code of Conduct, Anti-Bribery, Whistleblower, and POSH.
· Sustainable Logistics: Shift to rail transport reduced carbon emissions by 27% and saved over $205,000 in logistics costs.

Speaking on the release of the report, Sanjiv Kanwar, Managing Director, Yara South Asia, said, “Sustainability is not just an initiative, but how we operate at Yara. From building resilient farming communities to transforming how food is grown and delivered, Yara India is committed to creating lasting value. This year’s report reflects our focus on empowering smallholder farmers, advancing women in agriculture, and scaling innovations that support a nature-positive food future. The third edition of our Sustainability Report highlights our collective effort to nurture a regenerative agricultural future, empower farmers, and build resilient rural communities. The challenges are real, but so is our resolve to address them with solutions that are inclusive, science-led, and locally rooted.”

Sharing her thoughts on the release of Greener Pathways, May-Elin Stener, Ambassador of Norway to India, Sri Lanka and Bhutan, said, “Sustainability is a key priority for Norway across all sectors. It is encouraging to see this commitment reflected in the work of Norwegian companies like Yara in India. I congratulate Yara India on the release of its Sustainability Report 2024. This is a testament to Norway’s strong commitment to responsible business and climate action.”

The report also outlines Yara India’s forward-looking initiatives, including expanding regenerative agriculture, adopting vessel-based shipping to further reduce its carbon footprint, and accelerating the adoption of biostimulants and digital technologies.

As India’s agricultural landscape evolves, Yara India reaffirms its role as a catalyst for sustainable transformation, partnering with farmers, communities, and policymakers to create a food system that is climate-smart, inclusive, and resilient.

TCL Celebrates International Olympic Day with Donors’ Wall Unveiling at Olympic Museum

24 June, 2025: As part of its first global celebration of Olympic Day as a Worldwide Olympic Partner, TCL was honoured in a ceremony on June 22 by being added to the Donors’ Wall at the Olympic Museum in Lausanne, Switzerland. Recognized for its contribution of smart devices and display solutions, including LED displays, smart interactive tablets and other products, TCL’s donation will help to empower the development of sports and culture through innovative technology.

The ceremony was attended by representatives from the International Olympic Committee (IOC) including President Thomas Bach, President-elect Kirsty Coventry, and Angelita Teo, Olympic Museum Director, as well as Kevin Wang, Chief Operating Officer of TCL Technology. A commemorative marble stone, engraved with TCL’s logo, was unveiled as a permanent addition to the wall, which honours organisations that have made outstanding contributions to the Olympic Museum.

Speaking at the unveiling, Kevin Wang said, “This donation reflects alignment between the Olympic spirit of ‘Faster, Higher, Stronger—Together’ and TCL’s own commitment to ‘Inspire Greatness’. Together, we strive to motivate people around the world, encouraging them to dare to be extraordinary. By enhancing the Olympic Museum’s technology capabilities, we aspire to enrich the experience for visitors and immerse them in the rich legacy of the Olympic Games.”

The unveiling follows TCL becoming the latest Worldwide Olympic Partner, with celebrations for Olympic Day further demonstrating its dedication to sporting culture, sustainable development and technological innovation within the Olympic Movement. As a relevant partner in the IOC’s Olympic AI Agenda, TCL is set to enhance the action both on-site and at-home, including “Athlete Moments” that support athletes by connecting them with loved ones during competitions. TCL’s products will also elevate the experience for both fans and athletes, from digital displays at the Olympic Games to household appliances in the Olympic Village.

IOC President Thomas Bach said: “To our friends from TCL, our partnership has begun so well. Our founder, Pierre de Coubertin, said Olympism is a way of life, blending sport and culture. Today you are joining the Olympic Museum. You are supporting museums around the world; and with today’s commemorative stone unveiling, you are in great company. Thank you to our friends from TCL and we are looking forward to a great partnership. Thanks for joining the Olympic Museum and the TOP Programme – all the best to you, TCL, and all the best for our cooperation.”

Inauguration of new IOC President is a new Olympic milestone

Further extending this collaboration, TCL was invited to witness the historic inauguration of Kirsty Coventry as the 10^th IOC President on June 23, with Bach becoming IOC Honorary Life President. Coventry’s groundbreaking leadership as the first female and first African IOC President marks a new chapter for the Olympic Movement. It also resonates with TCL’s ‘TCLforHer’ initiative, a platform advocating for women’s global visibility and empowerment in every aspect of their lives through technology and culture.

IOC President-elect Kirsty Coventry said: “It’s truly an honour to be here with you all today. To the TCL family, thank you so much for this incredible donation. You told me that moving fast is something in the TCL spirit, and that is definitely something in the DNA of the Olympic Movement. We look forward to moving even faster with you in the future – as President Bach said, ‘the sky is the limit’”.

Celebrating Olympic Values with the Heart of India

To further back its commitment to celebrate sports and global unity, TCL India has also launched a multi-touchpoint campaign around Olympic Day. The initiative features a vibrant Trivia/Quiz Contest for its customers with a chance to win exciting prizes including a TCL washing machine. It has also partnered with prominent Indian athletes such as Lakshay Sen, Bajrang Punia and Sangeeta Phogat to leverage their influence to amplify the brand’s Olympic association and build buzz around cricket’s much-awaited Olympic debut.

The campaign also includes a programmatic and rich media push to ensure high-impact digital visibility across platforms. Additionally, it will feature its brand ambassador and the cricket icon Rohit Sharma will be featured in an exclusive Olympic themed content snippet to energize fans and reinforce TCL’s connection to global sporting excellence.

Global Campaign Ignites Shared Spirit of ‘Inspiring Greatness’ Through Dance

To bring the celebrations to audiences worldwide, TCL also launched its first global campaign marking Olympic Day, inspired by the IOC’s Let’s Move initiative encouraging people everywhere to get active and move together. Featuring a range of social media activations, the campaign includes a dynamic film bridging two future host cities of the Olympic Games and Olympic Winter Games through the power of TCL display technology. Wearing TCL RayNeo AR Glasses, a simultaneous flash mob performance by the acclaimed Urban Theory Dance Crew at Milan Cathedral and the TCL Chinese Theatre in Hollywood, Los Angeles, connects audiences in Europe and America through innovative street dance and expressive storytelling. As an extension of the brand’s ‘TCLArt’ initiative celebrating the power of artists to evoke emotion and shape the future, this unique activation blurs the lines of the real and virtual worlds, inspiring people to come together and embrace the joy of physical activity.