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AI Drives Productivity Surge and Service Upgrade at Bank of America

April 9, 2025

MUMBAI – Bank of America uses innovative technology to meet and anticipate the needs of its clients and 213,000 employees. For many years, this commitment has carried through in its approach to AI and machine learning. The technology is embedded today across the company’s business lines and areas including global technology, operations, and training.

“AI is having a transformative effect on employee efficiency and operational excellence,” said Aditya Bhasin, Chief Technology & Information Officer at Bank of America. “Our use of AI at scale and around the world enables us to further enhance our capabilities, improve employee productivity and client service, and drive business growth.”

Seven years ago, in 2018, Bank of America launched Erica®, the first widely adopted AI-driven virtual financial assistant, within its mobile app. Since then, clients have interacted with Erica more than 2.5 billion times, with 20 million clients now actively using the virtual assistant.

Bank of America’s approach to AI includes human oversight, transparency, and accountability for all outcomes. In addition to recently shared examples of how AI benefits clients and employees, our employees’ use of AI continues to expand in areas such as:

· Erica for Employees – Building upon Erica’s success, in 2020, Bank of America launched Erica for Employees, an AI-driven internal virtual assistant which was rapidly adopted during the pandemic by employees seeking technology support in areas such as mobile device password reset, device activation, and many others. In 2023, the functionality was expanded to assist with additional topics such as where to review health benefits, locate payroll and tax forms, and more.

Today, over 90% of employees use Erica for Employees, with the virtual assistant having reduced calls into the IT service desk by more than 50%. The capabilities will expand this year to offer enhanced search and assistance across a broader set of topics – including answers to employee questions about Bank of America products and services – with plans to leverage both AI and generative AI (GenAI).

· ask MERRILL® and ask Private Banking® – Leveraging the technology behind Erica, these tools help Merrill and Bank of America Private Bank teams efficiently curate information to deliver superior client experiences. When needed, the chat functionality can also connect teams with experts at the bank for help with more complex requests. In 2024, there were more than 23 million interactions with ask MERRILL and ask Private Banking, an increase of 1 million over 2023, helping employees more proactively connect with clients about timely and relevant opportunities.

· Capturing client feedback – This internally-developed GenAI capability is used by Bank of America call centers to summarize call recordings, which helps increase efficiency and ensure the company remains in tune with clients’ needs and improves their experiences. Previously, teammates would manually generate these summaries. Future enhancements this year will extend to other communication channels.

· The Academy – Bank of America’s onboarding, education, and professional development organization uses AI to provide interactive coaching through conversation simulators that enable teammates to practice different types of client interactions and increase proficiency through real-time feedback. Employees completed over 1 million simulations last year, with many noting that practicing client conversations helps them deliver better and more consistent service.

Additional AI deployments underway helping to increase employee productivity and improve client service include:

· Coding assistance – Bank of America software developers are using a GenAI-based tool to assist with code writing and optimization, through which they have experienced efficiency gains of over 20%.

· Preparing for client meetings – Developing materials in preparation for meetings with current and prospective business clients can take several hours per meeting. AI helps automate and standardize the creation of drafts of materials for meetings with Bank of America Business Banking and Global Commercial Banking clients, with the opportunity for employees to reallocate tens of thousands of hours per year to client engagement and growth.

· Contact center optimization – A modernized desktop tool leveraging AI proactively provides guided assistance to customer service specialists in Bank of America contact centers, enabling them to deliver a more personalized client experience, increase client satisfaction, and reduce call handling times.

· Research summaries – An internally-developed GenAI platform enables the Global Markets sales and trading team to search, summarize, and synthesize our industry-leading research and market commentary more quickly and efficiently.

AI Patent Portfolio
Bank of America holds nearly 7,400 granted patents and pending patent applications, the most U.S. granted patents of any financial services company. More than 1,200 of these patents are AI and machine learning focused – representing 17% of the patent portfolio – and more than half have already been granted.

Other technology categories in which new patents were granted last year include information security, online and mobile banking, payments, data analytics, and augmented and virtual reality. This is thanks to the company’s more than 7,800 talented inventors in 14 countries and 42 U.S. states, and a culture that empowers teammates to explore and develop innovative solutions for individuals and businesses globally.

Bank of America spends $13 billion annually on technology, of which approximately $4 billion will be directed to new technology initiatives in 2025.

Boosting Real Estate Trust: HYDRA Commissioner Rolls Out Free Legal and Loan Clarity Platform

Hyderabad, April 11, 2025 — A.V. Ranganath, Commissioner of HYDRA (Hyderabad Disaster Response and Asset Monitoring and Protection Agency), today launched HRCSIndia.com, a free online platform that offers verified, unbiased legal and loan information on real estate properties. The launch event took place at LB Nagar in the city.

Developed by HRCS India, a Hyderabad-based, RERA-certified organization with 21 years of industry experience, the platform aims to empower property buyers, sellers, and stakeholders with accurate and transparent information at no cost.

“HRCSIndia.com is a first-of-its-kind initiative, created to address the widespread confusion and fear among buyers following recent demolitions. Many people are unsure whether a property lies within Full Tank Level (FTL) or lake buffer zones. Our platform is designed to bridge this information gap and help people make informed decisions,” said Mr. Harshavardhan Reddy, Founder and CEO of HRCS India.

Commissioner’s Remarks

Addressing a gathering of over 150 attendees, Mr. A.V. Ranganath emphasized that it is unfair to blame HYDRA for the slowdown in Hyderabad’s real estate sector.

“HYDRA is not responsible for the stagnation in the market. Many unsold flats existed even before HYDRA was formed. Our role is to protect public assets and ensure transparency,” he said.

He appreciated HRCS India for volunteering to provide legal clarity and loan transparency free of cost, comparing their efforts to marriage matchmaking — helping buyers find the right property match safely.

“Real estate is a lifetime investment and a dream for many. That dream should not be shattered due to a lack of knowledge. Transparency and awareness are essential,” he added.

HYDRA was established through an executive order to protect public assets — including roads, drains, water bodies, parks, and other infrastructure — under the jurisdiction of GHMC and the Telangana state government. It is the first body of its kind in India and has full legal powers.

The commissioner further stated that HYDRA plans to sign an MoU with the National Remote Sensing Centre (NRSC) to use satellite and remote sensing technology to identify lake encroachments and demarcate Full Tank Levels (FTLs). This will help prevent disputes and protect natural water bodies.

Legal Awareness and FTL Concerns

“Thanks to HYDRA’s efforts, more people today are aware of what FTL means. It is not a new concept; it is mentioned in several laws such as the Telangana WALTA Act (2002), the Environment Protection Act (1986), the Irrigation Act, and the Building Rules — all of which prohibit construction in FTL and buffer zones,” Ranganath clarified.

He acknowledged that real estate earned a bad reputation due to land grabbers, fly-by-night operators, and a lack of transparency. “This must change,” he urged, emphasizing the need to protect people from exploitation.

HRCS India’s Mission

“If you’re confused about where to buy property in Hyderabad, or worried whether a plot falls within an FTL or buffer zone, we understand your concern. That’s why we created HRCSIndia.com — a completely free, transparent platform to guide you,” said Mr. Harshavardhan Reddy.

He reiterated that HRCS India does not promote or sell any property, but solely aims to educate and empower stakeholders. “This is a no-cost, unbiased, information-first platform meant to help people make safer real estate decisions, especially in the wake of HYDRA demolitions,” he added.

ViewSonic Brings Smart Learning to India with Future School Rollout at Shraddha’s Academy

Chennai, 11, April 2025: ViewSonic Corp., a global leader in visual and EdTech solutions, proudly recognises Shraddha’s Children Academy, Chennai as the first certified “Future School” in India under its global flagship program. This certification honours the school’s exemplary use of ViewSonic’s integrated EdTech ecosystem. With this recognition, Shraddha’s Children Academy becomes a benchmark institution for technology-enabled education in the country, demonstrating how digital tools can drive engagement, innovation, and future-readiness in classrooms. A Memorandum of Understanding (MoU) formalising this certification was signed today at the school.

The Future School Program represents a major milestone in ViewSonic’s commitment to transforming the education landscape in India. The initiative is designed to acknowledge the schools that have seamlessly integrated advanced EdTech solutions into their classrooms, thereby delivering personalized and future-ready learning experiences for students.

“India’s education landscape is evolving rapidly, and we want to ensure that schools are not just adapting but leading in EdTech adoption,” said Mr. Muneer Ahmad, Vice President, ViewSonic India. “Through the Future School Program, we are delivering an all-encompassing solution that simplifies technology integration for educators while fostering an engaging and future-ready learning environment for students. Our goal is to simplify technology for educators, enhance teaching efficiency, and create engaging, student-centered learning experiences.”

“At Shraddha, learners are at the center of everything we do. Our partnership with ViewSonic will help us create more interactive, engaging, and inclusive classrooms, empowering students to learn better and dream bigger.” Mr Naveen Velagapalli – Managing trustee, Shraddha’s Children Academy

Chennai’s Shraddha’s Children Academy Leads the Way

Shraddha’s Children Academy has integrated 45 ViewSonic Interactive Flat Panels across its classrooms, enabling dynamic, collaborative, and visually enriched lessons. Teachers are actively using myViewBoard, a digital whiteboarding and content creation tool, to deliver customised learning experiences and boost student participation. This proactive adoption and effective use of ViewSonic’s technology ecosystem made the school a natural fit for the Future School certification.

The ViewSonic Future School Program is anchored in a seamless, all-in-one ecosystem, which includes:

● ViewBoard: These touch-enabled displays make lessons more engaging and interactive, encouraging active student participation.

● myViewBoard Software: A digital platform for creating, sharing, and collaborating on lessons, enabling teachers to deliver personalized content in both physical and remote settings.

● ClassSwift: A tool that provides real-time insights into student engagement, allowing teachers to adapt lessons for better learning outcomes.

● Manager Advanced: A management software that simplifies IT operations by enabling remote monitoring and updates of all connected devices.

● Professional Development Program: Extensive training and certification for teachers to ensure they can maximize the potential of ViewSonic’s tools.

By offering an integrated suite of solutions, ViewSonic removes the complexity of adopting multiple vendors, allowing educators to focus on what matters most—teaching and learning.

Bridging the Gap Between Technology and Learning

The Future School Program is rooted in ViewSonic’s belief that technology should serve as an enabler, not a barrier. To this end, the company offers comprehensive onboarding and technical support to every participating school. From teacher training to backend integration, ViewSonic ensures a smooth and stress-free experience for institutions undergoing digital transformation.

SolarWinds to Exhibit at GITEX 2025 Global Events

New Delhi, India – April 9, 2025 – SolarWinds, a leading provider of simple, powerful, secure observability and IT management software, today announced it will participate in the GITEX 2025 events taking place worldwide throughout the year. At the tech shows, SolarWinds will highlight its latest product innovations in its observability, database, and service management solutions designed to help customers meet modern IT challenges.

SolarWinds enables companies to manage increasingly complex hybrid and multi-cloud environments to accelerate digital transformation, drive automation, modernize applications, and undertake cloud migration initiatives. The company has recently launched its redefined solutions through the unified SolarWinds® Platform, providing customers with full-stack observability powered by artificial intelligence for IT ops (AIOps), database, service management, security, and automation capabilities to identify and remediate issues and improve service delivery, reliability, and productivity—all while reducing costs.

Each GITEX event is a collective of several shows curated under distinct tech sectors that unify the world’s most influential ecosystems, advancing business, economy, society, and culture through the impact of tech innovation. It empowers businesses and connects exhibitors to the most powerful public-private partnerships, tech giants, creative startups, and enterprises powering their digital future.

“With ever-increasing complexities in today’s multi-cloud and hybrid IT ecosystems, tight budgets, and often being asked to do more with less, many IT organizations struggle to find effective answers. SolarWinds integrated approach of observability technologies, incident response, service management, and AI-powered automation in one singular platform helps customers to achieve unmatched operational resilience and optimize spend,” said Andre Cuenin, Chief Revenue Officer at SolarWinds. “We look forward to meeting IT professionals at the GITEX exhibitions to discuss potential challenges and explain how SolarWinds new AI-powered solution enhancements can enable them with increased visibility, intelligence, and efficiency to make them more agile and maximize the overall value IT provides to the businesses.”

The SolarWinds observability portfolio with flexible deployment options includes the following:

SolarWinds Observability Self-Hosted is designed to help organizations ensure availability and reduce remediation time across on-premises and multi-cloud environments by increasing visibility, intelligence, and productivity.

SolarWinds Observability SaaS delivers unified and comprehensive visibility for cloud-native, on-premises, and hybrid custom and commercial applications to help ensure optimal service levels and user satisfaction with key business services.

SolarWinds Database Observability helps keep organizations’ data available and scalable while pinpointing the root cause of performance issues.

SolarWinds Service Desk is a cloud-based and AI-powered IT service management platform built to maximize productivity and accelerate resolution with lightning-fast time to value.

Delhi EV Policy 2.0

By- Veer Singh, CEO, Lord’s Automative Pvt. Ltd.

”The draft Delhi EV 2.0 Policy aims to take the EV adoption movement to the next level. The policy proposes a stronger push towards sustainable public transport by gradually phasing out CNG vehicles. To encourage sustainability in the private mobility space, draft policy mandates that individuals who already own two cars must purchase an EV if they wish to add a third vehicle to their household. The plan to set up a dedicated state EV fund for incentivising EV purchase and the push to increase public charging points will eventually accelerate the switch towards sustainable mobility. While driving green mobility, the draft Delhi EV 2.0 Policy envisions the development of a robust and self-reliant EV manufacturing ecosystem within the country.”

ATPI Broadens Reach in India to Meet Surging Corporate Travel Needs

National, 9 April 2025 – ATPI, a world-leading travel and events solutions provider, has announced a major expansion of its operations in India to meet the country’s rapidly growing demand for corporate travel and event services. This strategic move comes at a time when India’s business travel sector is seeing an impressive rebound, with projected expenditure expected to touch USD 38.2 billion in 2024—an 18.3% year-on-year increase.

In line with this surge, ATPI has reinforced its presence across the country with new offices in Ahmedabad, Gurgaon, Hyderabad, and Bangalore, while significantly strengthening operations in Chennai. These hubs are designed to deliver seamless, client-first travel management services to a wide array of industries, including electronics manufacturing, IT & ITeS, automobile manufacturing, agri and processed food, and textiles.

The Chennai office plays a pivotal role in supporting Southern India’s thriving technology and innovation corridor. With dedicated account teams offering deep domain expertise, the office enables clients to manage complex, global travel operations with efficiency and agility—making it a key enabler of the region’s digital and industrial transformation.

The expansion is also in line with ATPI’s continuing investment in their commitment to provide seamless, client-first travel and event management solutions for diverse industries. The company’s unique, proprietary propositions encompass high-touch customer service, travel solutions, risk management expertise and sustainable practices that include:

• Next-Gen Online Booking Tools – ATPI partners cutting-edge booking technology providers to deliver an integrated travel and expense platform which automates workflows, provides comprehensive spending visibility and delivers an intuitive, frictionless experience
• Travel Hub: a single-platform dashboard for organisations to manage business travel
• Halo: CO2 measurement, reduction and compensation services for sustainability
• Alerts: empowers corporate travel managers with pertinent information, enabling them to swiftly respond to unforeseen travel crises and strategically plan for optimal efficiency

Vishal Sawant, Chief Commercial Officer, ATPI India, said: “As Indian businesses scale and expand their global footprint, their travel needs are evolving rapidly. Our expanded footprint is a response to this growth—we’re not just managing travel; we’re enabling efficiency, agility and smarter decision-making. From high-growth tech start-ups to legacy manufacturing companies, we’re helping our clients move forward with confidence. ATPI’s strength lies in our ability to combine global best practices with local expertise, and that’s what sets us apart.”

India’s resurgence in corporate and MICE travel is part of a wider regional trend. The Asian corporate travel market is valued at USD 737.1 billion in 2024 and is projected to grow to USD 848.16 billion by 2025. To meet this growing demand, ATPI is also expanding its footprint across key Asian markets. New offices in Shanghai, Taipei, and Seoul, along with enhanced operations in India and Indonesia, position ATPI at the forefront of Asia’s travel evolution. In Indonesia, the new office in Balikpapan places ATPI at the heart of the country’s oil, gas, and mining industries, while Chennai’s expansion capitalizes on Southern India’s booming IT sector.

ATPI’s deep insights into tech-driven industries in mainland China are fueling business travel demand across the AI, electric vehicle, and renewable energy sectors. Taiwan’s export-focused economy and South Korea’s position as the sixth most innovative country globally (source) make both markets ideal for ATPI’s advanced travel solutions.

Ali Hussain, Managing Director, ATPI Asia said: “Our growth underlines ATPI’s longstanding commitment to Asia’s rapidly evolving travel and events landscape. The new markets are of strategic importance as they permit us to fully cater to our regional clients, share our know-how on domestic market essentials and support them with customised, industry-leading solutions”.

“Our expanded presence in Asia enables us to sharpen our objective and ensure our strengths and strategies are in line with any challenges and opportunities that lie ahead. They allow us to be closer to our clients and be ideally positioned to meet regional business travel needs with agility, precision and confidence.”

RBI’s Second Consecutive Rate Cut Brings Hope for Homebuyers, Developers Alike

In a move that signals continued support to revive economic momentum, the Reserve Bank of India (RBI) on April 9 slashed the repo rate by 25 basis points, bringing it down to 6%. This is the second successive cut by the central bank, following a similar 25 bps reduction in February.

The back-to-back easing of the key policy rate is expected to bring cheer to the real estate sector, particularly the residential segment. For aspiring homeowners—especially first-time buyers—this move enhances affordability, provided lending institutions transmit the benefit of the rate cut through lower interest rates on home loans. Developers, too, stand to gain. With funding remaining a concern, especially for under-construction projects, a dip in borrowing costs can ease liquidity pressures and accelerate project deliveries.

While the sector cautiously welcomes the RBI’s latest move, experts reiterate that the transmission of benefits and continued policy support will be key to sustained revival.

Mr. Prashant Sharma, President, NAREDCO Maharashtra

 “The RBI’s decision to reduce the repo rate by 25 basis points to 6% comes as a welcome and timely move for the Indian economy. At a time when global headwinds and tariff concerns loom large, the accommodative stance by the MPC will serve as a much-needed catalyst to revive consumption and investment cycles. For the real estate sector, this signals increased affordability for homebuyers and improved liquidity conditions for developers. It will directly impact housing demand, particularly in the affordable and mid-income segments, and will boost sentiments in the real estate sector. This policy stance will further encourage transparency and trust, essential for sustainable sectoral growth.”

Mr. Nishant Deshmukh, Founder and Managing Partner, Sugee Group

 “The recent repo rate cut by the RBI signals a proactive stance to stimulate growth and investment, particularly in the real estate sector. Reduced lending rates are expected to enhance home affordability, encouraging aspiring buyers to take that crucial step towards homeownership. For developers, improved access to capital will aid project execution and timely delivery. However, the real impact of this move will hinge on how swiftly and effectively commercial banks pass on the benefits to end consumers.”

Mr. Samyak Jain, Director, Siddha Group

 “The RBI’s policy move is a strong signal of its commitment to support growth while leveraging the benign inflationary backdrop. It comes at an opportune moment, especially as we look to maintain the momentum in home sales post Gudi Padwa. For the real estate sector, a reduction in interest rates enhances affordability, which is the cornerstone of sales revival. Especially in metro cities like Mumbai, this policy stance will help attract fence-sitters and first-time buyers. Lower interest rates will not only encourage new buyers but also aid existing homeowners in managing EMIs better.”

Ms. Shraddha Kedia-Agarwal, Director, Transcon Developers

 “A rate cut in a controlled inflation environment is a strategic push towards economic revival. Lower interest rates make home loans more attractive and affordable, especially in metros like Mumbai where ticket sizes are higher. This move will act as a catalyst to improve buyer sentiment, accelerate decision-making, and will go a long way in supporting the real estate sector’s momentum, particularly for end-user driven and premium housing segments. It also reaffirms the RBI’s supportive approach towards economic revival through a healthy credit ecosystem.”

Folk Meets Fusion: KDM and Vaarso Season 3 Strike a Musical Chord

Mumbai, April 9, 2025: KDM, a leading mobile and music accessories brand, has partnered with “Vaarso” Season 3 to nurture and preserve Gujarati traditional and folk music. KDM’s premium mobile & music accessories create a seamless bridge for music enthusiasts & young aspiring singers to communicate, create, and cultivate their musical interests.

To commemorate this association, KDM will launch a limited-edition, unique ‘Raga Speaker’ by the end of the season, specially designed to resonate with the essence of Vaarso.

Gujarat’s vibrant cultural canvas gets a fresh stroke of innovation with “Vaarso”, a pioneering project that elegantly blends traditional folk music with contemporary styles.

Vaarso Season 3 brings together a stellar lineup of celebrity Bollywood singers, including Shankar Mahadevan, Shreya Ghoshal, The project also showcases Gujarati folk icons like Aditya Gadhvi, Geetaben Rabari, and young rappers Aghori Muzik, alongside veteran Gujarati folk singers like Bhavnaben Labadiya, Kirti Sagathia, who lend their soulful voices to traditional Gujarati folk songs.

Vaarso Season 3 comprises six mesmerizing songs, releasing on all major music platforms and the official Vaarso YouTube Channel. New songs will be released every Friday, starting from March 21, 2025.

N D Mali, Founder of KDM said, “Vaarso is an exceptional platform that fosters Gujarati folk music and budding talent. Our premium mobile accessories provide an immersive music experience, inspiring young musicians to innovate and create.”

Priya Saraiya, Curator and Singer of Vaarso added, “Vaarso is a cultural bridge that connects our past to our present, preserving the legacy of Gujarati folk music for generations to come. I appreciate KDM’s initiative to collaborate with Vaarso Season 3 and support Gujarati folk music.”

KDM as a brand has been established as a leading lifestyle and mobile accessories brand for over a decade. It has developed a wide variety of products under mobile accessories and lifestyle segments which ranges from mobile chargers, earbuds, speakers, neckbands to headphones. It has a strong distribution network spread across India that has enhanced its journey of building India’s largest and most innovative mobile accessories and lifestyle brand.

Hero MotoCorp Takes the Lead in Golf’s Next Evolution

Bengaluru – April 9, 2025: Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, proudly announces a three-year partnership with professional golfers Akshay Bhatia and Sahith Theegala as its global ambassadors.

This partnership reinforces Hero’s commitment to fostering world-class sporting talent while celebrating excellence, perseverance, and ambition – values deeply embedded in the brand’s DNA. As two of the most promising young golfers on the PGA Tour, Akshay and Sahith represent a new era of global achievers driven by passion and determination.

The partnership will officially tee off this week, with both players proudly sporting the Hero logo as they compete on the global stage.

Akshay Bhatia & Sahith Theegala: Embodying Hero MotoCorp’s Values

Akshay Bhatia: A Symbol of Progress and Perseverance

A rising talent on the PGA Tour, Akshay Bhatia embodies Hero’s ethos of progress. His relentless dedication, exceptional skill, and commitment to continuous improvement make him a perfect representation of the brand’s pursuit of excellence.

Sahith Theegala: The Spirit of Determination

Known for his dynamic playing style and remarkable performances on the PGA Tour, Sahith Theegala’s journey from a promising amateur to a professional golfer mirrors Hero MotoCorp’s core belief in overcoming challenges, pushing boundaries, and striving for greatness.

A Proud Moment for Hero MotoCorp

“We are thrilled to welcome Akshay and Sahith to the Hero family. These exceptional young golfers, both of Indian descent, embody our core values of passion, integrity, and courage. Their dedication and achievements align perfectly with our mission to champion excellence in sports globally.

As a proud Indian brand with a strong legacy of supporting athletes across disciplines, we take immense pride in fostering talent of Indian origin on the world stage. Hero MotoCorp is globally recognized for innovation and sustainability, and as we continue to expand our brand’s influence, we engage with youth icons who inspire the next generation. Akshay and Sahith’s journey will further strengthen our long-standing association with golf, and we wish them great success this week and in their future endeavors.”

Dr. Pawan Munjal

Executive Chairman, Hero MotoCorp

Words from the Champions

“Partnering with a global brand like Hero MotoCorp is truly a dream come true, especially given my ambition to compete and share my passion for golf around the world for many years ahead. India, and specifically the Hero Indian Open, holds special significance as an integral part of my family’s heritage”

Akshay Bhatia

“I am honored to have been selected by Hero MotoCorp to represent them worldwide. Akshay and I are very good friends, and we are excited to be working with Hero to increase their brand visibility through all our appearances. Like Hero, we are both committed to encouraging the success of young athletes from around the world in their sports and personal endeavors.”

Sahith Theegala

Rising Golf Stars Join Hero’s Illustrious Sports Legacy

The addition of two rising golf stars to Hero’s esteemed roster of sports ambassadors further reinforces the brand’s continued commitment and efforts to empowering athletes and advancing sporting excellence on a global scale.

As one of the world’s foremost corporate supporters of sports—including Cricket, Golf, Football, Field Hockey, and Motorsports—Hero has cultivated a proud legacy of nurturing talent and driving athletic growth, both in India and around the world.

With Akshay Bhatia and Sahith Theegala now part of the Hero family, the brand strengthens its commitment to shaping the future of golf and inspiring the next generation of athletes worldwide.

Hero MotoCorp has long been a pioneering force in the world of golf, playing a pivotal role in elevating India’s presence on the international stage. From the prestigious Hero World Challenge on the PGA Tour to the iconic Hero Dubai Desert Classic, the esteemed Hero Indian Open on the DP World Tour, and the Hero Women’s Indian Open on the Ladies European Tour (LET), Hero continues to lead with impactful global initiatives.

Golfing legend and 15-time Major champion Tiger Woods has served as Hero’s Global Corporate Partner since 2014, while top Indian golfers like Shiv Kapur, Diksha Dagar, Pranavi Urs, and Tvesa Malik proudly represent the brand as ambassadors. Furthering its commitment to inclusivity and growth, Hero is also a key promoter of women’s golf through its ongoing support of the Hero Women’s Pro Golf Tour in India.