Category Archives: News

Acadigo Edu on Expansion Path to Support Increasing Global Education Aspirations

2nd April, 2025, New Delhi: Noida-based Acadigo Edu, one of India’s fastest-growing ed-tech platforms in abroad education consulting, is planning expansion in 10 cities across India as a business expansion strategy to enhance its market presence in the next 2 years.

Acadigo Edu has witnessed an exponential 20-25x year-on-year growth since its inception, with a 40% growth recorded in 2023-24. The company currently operates in 4 centers with a steady footfall, receiving 5-6 inquiries daily per center. With this fresh infusion of capital, Acadigo Edu aims to expand into 10 cities, focusing on Tier-1 and Tier-2 markets to drive accessibility and innovation in education. The expansion plan includes Pune, Kolkata, Bangalore, and Hyderabad in Tier-1 cities and Kochi, Visakhapatnam, Raipur, Chandigarh, Indore in Tier-2 cities.

Renowned investor and serial entrepreneur Mr. Imthiyas Puthi Veettil invested 50 crore INR in Acadigo and was appointed as CEO. This investment and the skilled leadership of Mr. Imthiyas will accelerate the company’s expansion plan and vision.

With a robust business strategy in place, Acadigo Edu has set an ambitious target of achieving ₹200 crore in revenue over the next two years. The funding will be utilized to enhance technology, scale infrastructure, and introduce innovative learning solutions that cater to students and professionals alike.

Speaking on the investment, Imthiyas Puthu Veettil, CEO and Investor, Acadigo Edu, said, “Acadigo EDU is poised to redefine the education landscape in India with its scalable and tech-driven learning solutions. The growth trajectory of the company has been exceptional, and with this strategic investment, we are committed to expanding our reach and ensuring quality education for learners across multiple cities. Our goal is to build Acadigo EDU into a leading player in the industry while driving meaningful impact.”

Ujjwal Kumar Gupta, Co-founder, Acadigo Edu, said, “This investment is a testament to the success of our model and the potential we hold in the education sector. Our focus remains on delivering high-quality foreign education solutions that are both accessible and affordable. With Mr. Imthiyas Puthu Veettil joining as CEO, we are confident that his strategic vision and leadership will propel Acadigo Edu to new heights.” He also added, “Having roots and upbringing in a small town, I wish to share with all the students that you all can achieve big. The next two years will be crucial as we expand aggressively and work towards our revenue milestone of ₹200 crore.”

Blending Hospitality with Design: CYK Hospitalities Introduces Logical Showsha

Gurugram, 1st April, 25: CYK Hospitalities, a leading F&B consultancy firm known for its expertise in developing innovative dining experiences, has announced the launch of Logical Showsha, a design agency based in Gurgaon. The new venture will focus on logo designing, brand decks, merchandise, packaging, and visual identity solutions and create exciting stories around brands through strategic creativity. While designing logos, menus, and merchandise for cafes, kiosks, and restaurants is a long assist of CYK, the new venture is a strategic move to extend its services into other various domains.

Logical Showsha is all about transforming the business through innovative design solutions and visual storytelling that will help the brands find their way. It aims at providing innovative design solutions that will influence the people and fulfill the brand’s core values and identity in every concept.

CYK Hospitalities launched the pilot phase in December last year and have been fortunate to having work with many prominent brands, proving its prowess in creative branding. Some of the brands that CYK Hospitalities under its new venture Logical Shosa are The Central Delhi of House of Minar, (designing the visual identity to brand identity that resonates with the premium appeal of a luxury fine-dining restaurant), Himalayan Trope, Almora producing designs that line up with the root culture of the brand, and Sodhilicious, one of the finest bakeries where they produced lively packaging and marketing materials for a, playful, and engaging brand personality.

On this development, Pulkit Arora, Director, CYK Hospitalities, stated, “Logical Showsha is a result of our consistent efforts to innovate. Over the years, we have successfully transformed ideas into impactful branding solutions, and Logical Showsha will allow us to extend that expertise to a broader audience.”

“The Logical Showsha is where we begin the creation of the destination, modified into different, new, and unique forms of identity for brands,” said Simranjeet Singh, Director, CYK Hospitalities.

The Salt Inc. Honored with Gold for MindLink, Transforming Consumer Analytics

Mumbai, April 1st, 2025 – In an era where attention is fragmented and digital engagement is transient, The Salt Inc. has launched MindLink, a psychographic intelligence platform that is redefining how brands connect with consumers. Recognizing its groundbreaking contribution to psychographic intelligence and audience strategy, MindLink was recently awarded Gold in the ‘Most Innovative Tech for Consumer Insights’ category at Ad:tech India 2025.

Unlike traditional analytics that rely heavily on demographics and behavioural data, MindLink delves deeper, mapping thought patterns, emotional triggers, and cognitive motivations to uncover why consumers think, feel, and act the way they do. This helps brands craft messages that don’t just reach audiences—they resonate, build trust, and drive action. This platform empowers businesses with rich, real-time psychographic data to build emotionally intelligent campaigns that reflect what truly matters to their audience.

“With MindLink, we’ve created a system that adapts to human nuance—giving brands the tools to understand not just what people do, but why they do it. This enables more meaningful engagement, powered by science and empathy.” said Dr. Tarun Abhichandani, Chief Product Officer at The Salt Inc.

Designed specifically for marketers, strategists, and brand custodians, MindLink integrates AI with psychographic science to offer insights that are actionable, scalable, and deeply human. As the platform evolves, it aims to shift the industry from reactive targeting to proactive understanding—fueling a new era of precision storytelling and consumer trust.

“At The Salt Inc., we believe the future of marketing lies in authentic conversations,” said Neena Dasgupta, Founder & CEO. “MindLink helps brands move beyond guesswork and tap into real consumer intent. It’s not about targeting behaviors—it’s about connecting with people.”

As The Salt Inc. continues to innovate at the intersection of technology and emotional intelligence, MindLink marks a shift toward marketing rooted in empathy, not just impressions.

Smart Prep for JEE Main 2025: Infinity Learn Introduces Live Analysis and Rank Prediction Tool

India, 1st April 2025: Infinity Learn by Sri Chaitanya, India’s only Hybrid Learning platform delivering outcome-based learning at scale, is set to enhance JEE Main 2025 preparation by showcasing Live Exam Analysis and Rank Predictor sessions for JEE Main 2025 Session 2 on April 2, 3, 4, 7, and 8. Covering both exam shifts each day, these sessions will provide students with real-time insights, expert evaluations, and predictive analysis to help refine their exam strategies.

The National Testing Agency (NTA) has released the schedule for the Joint Entrance Examination (JEE) Main 2025, Session 2, which will be held on April 2, 3, 4, 7, and 8. The exam will take place in two shifts daily: the morning shift from 9:00 AM to 12:00 PM and the afternoon shift from 3:00 PM to 6:00 PM.

Key Features of Infinity Learn’s Live Analysis:

· Comprehensive Difficulty Level Analysis – Overall and subject-wise difficulty breakdown

· Subject-Wise In-Depth Review – Detailed evaluation of Physics, Chemistry, and Mathematics

· Comparison with Previous Years – Understanding trends and question patterns

· Memory-Based Questions & Solutions – Real-time solutions for questions asked

· Analysis of Numerical Questions – Assessing the complexity of numerical problems

As India’s only hybrid EdTech platform focused on outcome-based learning, Infinity Learn by Sri Chaitanya remains committed to empowering JEE Main 2025 Session 2 aspirants with expert-led insights, equipping them for success in upcoming exams.

The Go-To Experts: 4 Trusted Overseas Education Consultants in India

Studying abroad is a dream for many Indian students, but navigating the complex admission process, visa requirements, and university selection can be overwhelming. This is where expert overseas education consultants step in, offering guidance and support to ensure a smooth journey. Here, we highlight the top four education consultants in India known for their credibility, expertise, and success rates.

1. AECC-
One of the well-known education consultants that assist students in pursuing further education overseas is AECC. They provide end-to-end services to streamline the application process for prestigious universities across many nations.
● Key Features:
– Professional guidance to assist students in selecting the appropriate program and school.
– Support for submitting applications and supporting materials.
– Assistance and advice with visa applications.
– Financial assistance guidance and scholarships.
– Briefings prior to travel and help upon arrival.
– Professional one-on-one assistance.
– Visa success rate of 99%

2. ReachIvy-
ReachIvy is a high-end career and education advice that assists students in being accepted into prestigious colleges all around the world. They provide a number of services, such as help choosing schools and applications, that are catered to the individual needs of each student.
● Key Features:
– Tailored guidance sessions for planning education and careers.
– Support in choosing a university based on each applicant’s unique characteristics.
– Complete application assistance, which includes interviews and essays.
– Assistance in developing a solid extracurricular resume.
– Availability of tools and resources for preparing for standardized tests.
3. The Chopras-
One of the biggest and most prosperous international education firms in India is The Chopras. They offer an extensive array of services to students in order to facilitate a seamless admissions process to prestigious colleges overseas.
● Key Features:
– Tailored guidance to choose appropriate programs and colleges.
– Help with applications, including drafting essays and providing supporting materials.
– Thorough advice and assistance with visas.
– Services for SAT, GMAT, GRE, TOEFL, and IELTS test preparation.
– Financial assistance guidance and scholarships.
4. Edwise International-
One of India’s top consultancies for international education is Edwise International. In order to assist students in being admitted to esteemed universities throughout the globe—including those in the USA, UK, Canada, Australia, New Zealand, Singapore, Ireland, France, Germany, and more—they provide a variety of services.
● Key Features:
– Professional guidance to assist in selecting the best university and course.
– Support for submitting applications and supporting materials.
– Advice on applying for a visa.
– Studying for standardized examinations such as the TOEFL, IELTS, GMAT, GRE, and SAT.
– Briefings before departure and assistance after arrival.
Choosing the right consultant can make a significant difference in securing admission to your dream university. The top overseas education consultants in India provide end-to-end assistance, making the study abroad process seamless and stress-free. With the right guidance, your global education aspirations can become a reality.

Society Tea Steps into Sports: Sponsors Billiards Champion Venkateswaran Subramanian for Global Glory

India, 1st April 2025 – Society Tea, a brand synonymous with excellence and tradition, proudly announces its partnership with Indian billiards sensation Venkateswaran Subramanian (Raja) as he competes on the global stage at the International Billiards & Snooker Federation (IBSF) Championship, set to take place from April 12 to 16, 2025, in Ireland. In a gesture of unwavering support, Raja will sport the Society Tea logo on his waistcoat, symbolizing a bond that goes beyond sponsorship—one of trust, encouragement, and shared values.

Venkateswaran Subramanian (Raja), a name that stands out in the Indian cue sports arena, has carved an inspiring journey marked by unwavering dedication and skill. Rising from local circuits to representing India on the global stage, he embodies perseverance and excellence. Remarkably, Raja is among the very few sportsmen who, despite facing multiple disabilities, competes against the world’s top able-bodied cueists, demonstrating exceptional resilience and determination.

Chintan Shah, Director, Society Tea, expressed his enthusiasm for the association, “Raja is more than just a champion in his sport—he is family. We have seen his journey up close, and supporting him as he represents India on the global stage is an absolute honor. At Society Tea, we believe in standing by our own, and Raja is a perfect example of that. We are proud to support him in this journey and look forward to celebrating his achievements as he represents India at the IBSF Championship.”

Expressing his gratitude, Venkateswaran Subramanian (Raja) said, “India has secured an impressive 45 World Championships in the twin sports of Billiards and Snooker, showcasing its rich legacy of excellence. It is truly commendable that Society Tea is stepping forward to support and promote this magnificent sport, setting an example for corporate backing in the sporting arena.”

Action-Packed Polo Tournament: Aditya Birla Memorial Polo Cup 2025 Set to Dazzle Fans

Aditya Birla Memorial Polo Cup:

• The annual Aditya Birla Memorial Polo Cup 2025 is India’s premier polo tournament, attracting some of the finest players from both India and around the world.
• This prestigious event honors the late Shri Aditya Vikram Birla’s deep passion for horse riding and polo and was created to celebrate his love for the sport. In 2018, the Aditya Birla Group, in collaboration with the Amateur Riders Club, launched an annual National Polo Championship to inspire polo enthusiasts both in India and globally, fostering a greater appreciation for this magnificent game.
• Over the years, the Annual Championship has evolved into a prestigious tournament, attracting numerous dignitaries and celebrities.
• For the 2025 finals of the Aditya Birla Memorial Polo Cup, the Aditya Birla Group has partnered with the Army Polo & Riding Centre in New Delhi.

 Aditya Birla Memorial Polo Cup 2025: the game

• The Grand Finale of the Aditya Birla Memorial Polo Cup 2025 was nothing short of thrilling, keeping the audience on the edge of their seats. The esteemed trophy was lifted by the Rajnigandha Achievers consisting of Dino
• Dhankhar, Shamsheer Ali, Abhimanyu Pathak, Bk Mr Daniel Otamendi after a fiercely contested match against Jindal Panther.
• The coveted cup was presented to the winning team, Rajnigandha Achievers, by Shri Jagdeep Dhankhar, Honourable Vice President of India, Mrs Rajashree Birla, Chairperson, The Aditya Birla Centre for Community Initiative and Rural Development and Mr Askaran Agarwala, Group Advisor, Birla Group Trusts and special community projects.
• Jindal Panther team consisted of Naveen Jindal (captain), Hurr Ali, Kuldeep Singh Rathore, Bk Mr JP Clarkin
  This year’s edition featured three teams battling it out, with polo enthusiasts cheering for their favourite team.
• Participating teams included Jindal Panther, Rajnigandha Achievers, and Cavalry Royal Enfield.

Amazon MX Player’s ‘First Copy Team’ Cast – Gulshan Grover, Munawar Faruqui, Krystle D’Souza, and Others – Spread Festive Cheer on Mohammed Ali Road During Ramzan

MUMBAI, India–March 31, 2025: The holy month of Ramzan is synonymous with togetherness, celebration, and, of course, mouth-watering dishes. Joining in the festivities the cast of Amazon MX Player, Amazon’s free streaming service’s highly anticipated series, First Copy, made sure to embrace it all. Taking a flavourful trip to Mohammed Ali Road, one of Mumbai’s most iconic food hotspot, the cast, including Gulshan Grover, Munawar Faruqui, Krystle D’Souza, Meiyang Chang, Saqib Ayub and Ashi Singh, joined the revelry in full swing at Shalimar Hotel. They not only indulged in the city’s most-loved Ramzan delicacies but also soaked in the vibrant festive atmosphere, celebrating the true essence of the holy month. From biryani to malpuas and phirni, the cast savoured it all with fans gathered in excitement, catching glimpses of the stars as they shared laughter, stories, and bites of Mumbai’s finest festive fare.

The visit comes amidst growing anticipation for First Copy, which was officially announced at Amazon MX Player’s flagship event, StreamNext, in January, earlier this year. With Munawar Faruqui making his acting debut alongside a powerhouse ensemble, the buzz surrounding the series only continues to grow. With the stars embracing the spirit of Ramzan, their visit to Mohd Ali Road only heightened fans’ excitement, making the upcoming crime saga one of the most awaited releases of the season.

WeSchool Triumphs at the 32nd Inter-B-School Cricket Tournament, Leading the Charge for Holistic Education in IMPACT 2025

Mumbai, March 31, 2025: The 32nd edition of the IMPACT Cricket Tournament, hosted by Welingkar Institute of Management Development & Research (WeSchool), recently concluded at Matunga Gymkhana, Mumbai.

As one of the most prestigious inter-B-school sporting events, the tournament saw outstanding participation from 12 leading business schools, competing in 33 matches over two weeks.

The grand finale witnessed an intense contest between WeSchool and Lala Lajpatrai Institute of Management, with WeSchool securing the championship title. The winning team was awarded a cash prize of ₹50,000, while the runner-up received ₹25,000 and a trophy.

Individual excellence was also recognized, with Pranesh Dhuru (WeSchool) earning the Man of the Match title. Jatin Shelke (Lala Lajpatrai) was named Best Batsman, while his teammate Vinay More dominated the awards, winning Best Fielder, Best Bowler, and Player of the Tournament.

Reflecting on the significance of such events while handing over the awards, the Group Director of WeSchool, Prof. Dr. Uday Salunkhe remarked, “Sports is not just an extracurricular activity; they are integral to management education. They raise the bar for teamwork, leadership, and decision-making, qualities that every manager needs. At WeSchool, we believe in fostering not only academic excellence but also the physical and emotional intelligence that sports brings to the table.”

NIXI’s UA Day 2025: Paving the Path for a Multilingual Digital Future in Viksit Bharat

New Delhi, India –31th March, 2025– The National Internet Exchange of India (NIXI), under the Ministry of Electronics and Information Technology (MeitY), organised a hybrid event on Universal Acceptance Day on 28th March 2025 at the India Habitat Centre, New Delhi. The event, themed “Connecting the Unconnected – Building a Multilingual Internet for Viksit Bharat,” aimed to accelerate the adoption of Universal Acceptance (UA) and create a more inclusive digital ecosystem in India.

To achieve a truly accessible internet, it is essential that all digital tools and platforms support the diverse range of domain names and email addresses currently in use, regardless of linguistic or structural variations. Universal Acceptance plays a crucial role in ensuring an inclusive digital environment. The event witnessed the presence of Mr. S. Krishnan, Secretary, MeitY, and Chairman, NIXI, as the Chief Guest; among other Government officials and industry leaders globally; The event was well supported & attended by UNESCO and ICANN. Mr Tim Curtis, Director and Representative, UNESCO Regional Office for South Asia; and Mr Samiran Gupta, VP, Stakeholder Engagement & MD, Asia Pacific, ICANN, Shri Jaco Du Toit, Chief of Section, Universal Access to Information and Digital Inclusion, UNESCO HQ, were among the key speakers & participants.

The Chief Guest, Mr. S. Krishnan, Secretary, MeitY, delivering the keynote address, stated that “In an increasingly digital-first world, it is essential that technology does not become a barrier, particularly in a diverse country like India. Universal Acceptance is not just about technical standards, it’s about empowering every citizen, regardless of language or background, to fully participate in the digital economy. We are committed to simplifying a democratising digital access, ensuring that the benefits of technology reach even those who are not digitally aware. Our efforts, including the promotion of Internationalized Domain Names (IDNs) and language translation tools, aim to bridge the digital divide and create a safer, more inclusive online environment.”

He further emphasized the importance of internet governance and resilience, highlighting India’s role in shaping a multi-stakeholder approach globally. “As India’s internet user base approaches a billion, we must ensure that our voice is heard in international forums. We are dedicated to building a robust and resilient digital infrastructure that protects our cultural identity and enables seamless communication within the country, even in challenging scenarios.””

Mr Tim Curtis, Director and Representative, UNESCO Regional Office for South Asia, highlighting the significance of UA Day, also stated, “Universal Acceptance is essential to ensure that everyone, regardless of their language, can fully participate in the digital world. By embracing linguistic diversity online, we are not just preserving languages—we are empowering communities and fostering true digital inclusion. A truly inclusive digital space respects and represents all voices.”

Dr Devesh Tyagi, CEO NIXI, while speaking at the UA day 2025 event, stated, “NIXI is proud to have spearheaded this initiative. UA Day 2025 has provided a key platform for stakeholders to come together, share insights, and commit to action. Our focus remains on creating a truly inclusive internet, where language is no longer a barrier. We believe that a multilingual internet is essential for connecting the unconnected and unlocking the full potential of India’s digital economy.”

The event featured in-depth discussions exploring the comprehensive scope of UA. Sessions delved into the socio-economic impact of UA on MSMEs & industries in general, the benefits of operating a UA-compliant business, and the crucial role of a multilingual internet in shaping effective public policy. Participants also identified gaps in the adoption of native languages and suggested novel initiatives to address these challenges, helping to better understand the barriers faced by internet users. The panel also underscored the importance of UA within the Digital Public Infrastructure, especially through the utilisation of UA, the government can empower citizens by enabling seamless access to essential digital services in their native languages.

The panel highlighted the landmark development by India in UA adoption such as “Bhashini Portal” & the multistakeholder approach pushed at international fora. The need of sealing up capacity building, competencies at the core systems of technology development standards etc to facilitate UA level interoperability was highlighted by various industry leaders and tech enthusiasts.