Category Archives: News

Goafest Day 2 Ignites Ideas, Insight, and Innovation: Creative Leadership, Streaming Power, Unskippable OOH, and Star-Studded Storytelling Dominate the Day

May 23, 2025; National: The second half of Day 2 proceeded with an engaging session titled ‘WTF is Creative Leadership Now?’ under the theme ‘IGNITE THE NEW’, powered by SUN NEO and Amar Ujala. This thought-provoking discussion brought together some of the most prominent names in the creative industry including Bobby Pawar, Poet, storyteller, consultant, and man of leisure; Sonal Dabral, Creative Consultant, Film Director & Founder, Tribha; Senthil Kumar, Chief Creative Officer, VML India; and Lulu Raghavan, President, APAC Landor. The session was moderated by Rohit Ohri, Founder, OHRIGINAL.

Bobby Pawar set the tone, declaring the CCO as the ‘right brain of the agency’ and the ‘instigator-in-chief.’ “If you’re not in an agency where the CCO is central, you’re in the wrong one,” he quipped, emphasizing that without creativity at the core, everything else collapses. Lulu Raghavan painted the modern CCO as more than a creative lead — a unifier of brand vision, a business growth partner, and a Chief Culture Officer. She stressed the importance of nurturing talent, offering strategic clarity to clients, and embracing AI while staying rooted in human intuition and cultural insight. “CCOs must evolve and inspire while remaining creatively grounded,” she said.

Senthil Kumar championed the role of the CCO as a ‘playing captain,’ leading by example and fostering breakthrough ideas. For him, the core idea remains the ‘center of the universe’ — execution and innovation must orbit around it. “Creative leadership is about spotting, curating, and elevating team brilliance,” he said. Sonal Dabral asserted that agencies lost their creative edge by chasing tech, transformation, and revenue. He called for the reinstatement of the CCO as the agency’s creative spine, advocating for courage, conviction, and creative independence. “Creative leadership must be the supreme role in any agency,” he declared. Bringing it all together, Rohit Ohri redefined modern creative leadership as less about volume and more about vision. “The CCO today is not the loudest voice in the room but the one building safe, collaborative spaces where creativity thrives,” he concluded.

Thereafter, Karan Bedi, Director & Head, Amazon MX Player, in his keynote said, streaming video ads are outperforming other formats in driving brand recall and building positive brand associations. With increasing viewer engagement, digital video ad spending is on a steep rise and is expected to match traditional TV advertising spends by 2026, he said.

Positioning Amazon MX Player as a key player in this shift, Bedi revealed that the platform has over 1.4 billion downloads and 250 million active users. Its content spans drama, romance, reality TV, and international shows dubbed in Indian languages, now available across Amazon surfaces — from Prime Video to the shopping app. “Streaming video ads are outperforming other formats in driving brand recall, building positive brand associations, and boosting brand recognition,” Bedi asserted, adding that digital video advertising is set to overtake TV in India within a year. At Amazon MX Player, the approach rests on three pillars: differentiated reach, unique content, and contextual ad solutions.

In the end, he said that Amazon has evolved its offering to provide advertisers a full-funnel solution that enables meaningful connection with their audiences at every stage of the customer journey. Amazon MX Player offers brands exciting opportunities to drive relevant reach across consumers through rich in-show brand integrations, innovative ad formats and create awareness.

Following that a knowledge seminar was presented at Gyaan Podium by IOAA titled ‘IGNITE THE ATTENTION – The Last Unskippable Medium’. The session brought together Shekhar Narayanaswami, CEO of Times Innovative Media Ltd. (Times OOH); Ajay Kakar, Head, Corporate Branding, Adani Group; Sandeep Bomireddi, Managing Director, Adonmo; and Promita Saha, Vice President, Karukrit Advertising Pvt. Ltd. The session was moderated by Praveen K Vadhera, CEO, Indian Outdoor Advertising Association (IOAA).

Industry leaders championed the evolving role of Out-of-Home (OOH) advertising as a high-impact, unskippable medium in today’s fragmented attention economy. Ajay Kakar emphasized that OOH grabs attention with minimal distractions, outperforming cluttered screen-based formats. He urged the industry to stop siloing media into ‘digital’ and ‘non-digital’ — what matters is a consumer-first strategy. “OOH needs original creative thinking — not print adaptations”, he said, adding that agencies must lead clients, not just follow briefs. Shekhar Narayanaswami positioned OOH as a break from digital fatigue. “You can’t swipe past a billboard,” he noted. He advocated for phygital storytelling — integrating physical formats with social media to boost brand recall. Sandeep Bommireddi redefined digital as a horizontal transformation, not a siloed channel. “Every medium, including OOH, can digitalize — integration is key”, he said. Dipankar Sanyal added that gut-led decisions are obsolete. Today’s OOH thrives on data, impressions, and performance metrics, bringing precision to the medium. Promita Saha highlighted the importance of consumer context and local culture. “OOH must match mindset and environment — think melas, not metros alone,” she said, pushing for custom, location-sensitive storytelling. The panel collectively echoed: OOH is no longer static — it’s strategic, data-backed, and experiential — the last truly unskippable medium in a world of scrolls and skips.

Next in line was a candid and compelling conversation presented by Network18 under the theme ‘IGNITE CONVERSATIONS’ titled ‘WHY SO SERIOUS? The Making of Gautam Gambhir’. This captivating fireside featured Gautam Gambhir, Cricket Legend & Team India Coach and was moderated by Anand Narasimhan, Sr Anchor & Managing Editor Spl Projects CNN News 18.

Dismissing the obsession with statistics, Gambhir declared, “10,000 runs don’t matter — it’s match-winning moments that define you,” referencing his gritty 97 in the 2011 World Cup Final. He emphasized that true recognition comes from the common man. “You play for people who watch the game with heart,” he said. Gambhir urged young athletes and leaders to embrace failure and back their decisions with conviction. “It’s okay to make mistakes,” he said, reflecting on the mindset that powered him through high-pressure matches like the World Cup and Champions Trophy. In a parting note that underscored his grounded philosophy, he summed it up: “Cricket is a part of my life, not my life.”

The following session was part of ‘IGNITE THE NEXT’, presented by Amazon MX Player, and was titled ‘Rewriting rules of Storytelling’. This dynamic conversation featured fireside sessions with Suniel Shetty, Entrepreneur, Actor, Investor & Mentor, Sportsman at Heart and Deepak Dhar, Founder & Group CEO at both Banijay Asia and Endemol Shine India. The session was moderated by Aruna Daryanani, Director, Amazon MX Player.

In a conversation with Aruna, Suniel Shetty reflected on discipline, storytelling, and the evolution of Indian action content. He credited consistency and holistic wellness — including nutrition and mental health — for his peak fitness later in life. “Fitness isn’t just muscles; it’s sustainable health,” he said, urging audiences to move past nutrition myths.

Discussing Hunter Season 2, Shetty highlighted its emotional depth. “It’s not just action — it’s about a father’s journey to rebuild family bonds,” he said, emphasizing the show’s strong music, production, and message of unity and respect for uniformed forces. He wrapped up with a message of gratitude, noting that “honest effort earns lasting fan loyalty.”

Further, in a dynamic conversation with Aruna, Deepak Dhar, emphasized the relentless pursuit of bold storytelling formats. He highlighted the need to scale compelling narratives into mass entertainment with the right blend of story, format, and face. “Adaptation is key,” Dhar said, citing the importance of localizing global ideas for Indian audiences.

Speaking about Rise and Fall, he described it as a social experiment examining power and personal hustle, set in a symbolic house split into a basement (struggle) and penthouse (privilege). The show features a diverse cast—from celebrities to activists—and blends branding seamlessly into the environment. Dhar credited simplicity, structure, and strong creative teams for hits like Campus Beats and The Night Manager, underlining, “Great content is built on process and passion.”

Adding a touch of exclusivity to the day’s agenda was a Wine & Cheese invite-only gathering hosted by Amazon MX Player. The crowd was buzzing with excitement as Advertising Rocks presented by Muzartdisco kicked off, setting the stage for an epic battle of creativity and talent. Advertising Rocks is a unique musical competition that shines a spotlight on the hidden talents within the advertising, media, and marketing community. It offers professionals from the industry a dynamic platform to step out of the boardroom and onto the stage. As the clouds took over the skies of Goa, delegates gathered for a Sundowner which was powered by Truecaller & BIG LIVE.

Alongside the main sessions, Goafest Day 2 also hosted a series of insightful masterclasses, offering attendees deep dives into emerging trends and creative strategies shaping the industry. Shahad Anand, in a session powered by MediaKart, explored immersive advertising in ‘Next-Gen Ads: Where Context Meets 3D creatives.’ Sana Shaikh, in a Flipkart-sponsored session, presented ‘Stay Ahead: Decode Flipkart Ads’ Latest Innovations & Product Launches,’ offering a look into the platform’s evolving ad solutions. Nick Eagleton, supported by D&AD, shared key principles in ‘Storytelling: The Fundamentals.’ while Senthil Kumar, in a session sponsored by VML, delivered ‘Split Second Storytelling,’ focusing on crafting impactful narratives in minimal time.

The festival also featured experiences at Bioscope – The Cinema where attendees were treated to exclusive screenings curated by Amazon MX Player, YouTube Shorts, SET India, and SONY SAB.

The stage was set for ABBY Awards 2025 Powered by One Show. SET India and Sony SAB in association with Snapchat presented the Broadcaster, Public Relations, Design, Direct, Technology awards whereas ShareChat and Moj presented the awards in the Digital & Digital Craft, Mobile categories.

The gala dinner was presented by Times Network and the Afterhours Party with DJ Melroy was presented by Amazon MX Player.

Accurate Institute of Management and Technology, Greater Noida,Organizes a Global Immersion Program in Malaysia for PGDM Students

New Delhi, 22nd May 2025: In its ongoing efforts to provide students with unparalleled international exposure and learning opportunities, the Accurate Institute of Management and Technology, Greater Noida, successfully organized a week-long Global Immersion Program for its Post Graduate Diploma in Management (PGDM) students in Malaysia from May 21 to May 27, 2025. The program aimed to combine academic rigor with practical, real-world experiences in a global context, equipping students with the skills and insights needed to excel in today’s interconnected business environment.

The highlight of the program was an exclusive visit to INTI International University, Malaysia, a premier institution known for its innovative approach to education. The visit included:

• Interactive Sessions: Students participated in an engaging session led by distinguished faculty and industry professionals. Discussions revolved around cutting-edge management topics, emphasizing innovation, leadership, and global business trends.
• Workshop Participation: The students actively engaged in a hands-on workshop focusing on advanced management strategies and decision-making processes. This session provided practical insights into global management practices, fostering critical thinking and problem-solving abilities.
• Certificate Ceremony: At the culmination of their academic engagements, students were awarded certificates recognizing their active participation and commitment to learning.
• Collaboration Discussions: Faculty and administrative representatives from both Accurate Institute and INTI University deliberated on potential collaboration opportunities, exploring avenues for joint academic programs, research initiatives, and student exchange programs.

 In addition to academic engagements, the program included industrial visits to renowned companies such as:

• Bufari Motor Company, Students observed innovative automotive technologies and manufacturing processes, gaining insights into the global automotive industry.
• Harriston Chocolate Boutique, this visit showcased Malaysia’s chocolate-making heritage, emphasizing quality, craftsmanship, and market strategies in the food industry.
• Royal Selangor, the world-famous pewter manufacturer, illustrating heritage craftsmanship.
• Sime Darby Plantation Eco Garden, emphasizing sustainable practices in agriculture and environmental management.

 In addition to academic and industrial engagements, the Global Immersion Program incorporated cultural exploration, allowing students to experience Malaysia’s rich heritage and vibrant culture. Activities included exploring local landmarks, tasting authentic Malaysian cuisine, and interacting with local communities. These experiences added a new dimension to their global outlook, enhancing their cultural sensitivity and adaptability.

Ms. Poonam Sharma, Chairman, Accurate Institute, commented, “This initiative represents our commitment to providing global exposure to our students, enabling them to develop a competitive edge and adaptability in an ever-evolving business environment.”

The students will return with enriched knowledge, global networks, and memories of an impactful international experience, ready to implement their learnings in future endeavors.

Anaemia Rates in Urban Workforce Fall to 12.14%: MediBuddy Study Highlights Impact of Screenings and Preventive Care

Mumbai, 22nd May, 2025: MediBuddy, India’s largest digital healthcare company, has released new research data revealing a significant drop in Anaemia among urban working women—driven by better preventive care, timely screenings, and improved nutrition awareness.

The study, which analysed health records from 4,397 urban corporate employees, found that 32.67% of women surveyed were anaemic—a significant reduction compared to the national urban average of 56.5% reported by National Family Health Survey-5 (NFHS-5, 2019–21) for women aged 15–49. Among male employees, our research shows anaemia prevalence was just 5.63%, and NFHS-5 data also shows the urban average is lower of 25% for men in the same age group.

This improvement is attributed to factors such as rising health literacy, regular screenings, timely interventions, and expanded access to corporate wellness programs promoting balanced diets.

According to the study, working women aged 40–50 emerged as the most vulnerable group, making up 26.44% of all anaemic female respondents, likely due to age-related hormonal changes and higher nutritional needs. Among men, the 40–50 age group also reported the highest incidence (4.40%), suggesting age-related lifestyle and dietary factors may influence anaemia risk for both genders.

On a state-wise level, Maharashtra recorded the highest number of anaemic employees (3.66% of the total sample), followed by Karnataka, Tamil Nadu, and West Bengal. However, several states, including Kerala, Madhya Pradesh, and Gujarat, demonstrated relatively low anaemia prevalence—highlighting regional disparities and the influence of local healthcare programs and outreach efforts.

Despite regional and gender gaps, the overall data suggests a positive trajectory in urban employee health in terms of anaemia.

MediBuddy study shows that anaemia prevalence among urban employees has dropped to just 12.14% over the last five years—a significant improvement compared to the 40%+ national average reported in NFHS-5 (2019–21). This decline reinforces the positive impact of improved health literacy and early interventions, especially through regular health check-ups, across the urban workforce.

Dr. Gowri Kulkarni, Head of Medical Operations, MediBuddy, highlighting the importance of early action, said, “The reduction in anaemia prevalence among urban women is an encouraging indicator that corporate India is waking up to the importance of preventive healthcare. Increased access to regular health check-ups, workplace nutrition initiatives, and timely diagnosis has allowed many women to better manage and reverse nutrient deficiencies. However, continued efforts are needed to bridge the gap completely—especially for those in the most vulnerable age groups.”

MediBuddy’s findings reinforce the need for continued investment in preventive health through routine blood tests, iron supplementation programs, and dietary consultations.

International Day for Biodiversity: Vedanta’s Hindustan Zinc signs MoU for Crocodile Conservation Reserve in Udaipur

New Delhi/Mumbai, 22nd May 2025: On International Day for Biodiversity, Vedanta Limited (NSE: VEDL), India’s only critical minerals, energy transition metals, power, oil & gas and technology company, reaffirms its commitment to protecting & preserving biodiversity. The company’s Rajasthan based subsidiary, Hindustan Zinc Limited, has signed an MoU (memorandum of understanding) with Department of Forest, Udaipur to rejuvenate Baghdarrah crocodile conservation reserve. With an investment of INR 5 crores, this initiative marks a significant step in public-private partnership for ecological restoration and aims to transform the nearly 400-hectare reserve into a thriving habitat for marsh crocodiles.

Nestled in the Kaladvas Gram Panchayat of Udaipur, Rajasthan, the Baghdarrah Conservation Reserve, a home to 200 avian species, is a biologically rich area centered around a perennial lake. Vedanta’s multi-dimensional development strategy encompasses a wide range of conservation, infrastructure, and community-oriented activities. The initiative focuses on restoring the natural habitat for crocodiles through afforestation, water conservation infrastructure like check dams and ponds, and the development of eco-sensitive visitor zones including walking trails, shelters, and educational exhibits. This initiative is in line with the company’s focus on UN SDG 15 (Life on Land) and aligns with this year’s theme of ‘Harmony with Nature and Sustainable Development’.

Vedanta has been at the forefront of safeguarding wildlife through its flagship animal welfare project, The Animal Care Organization (TACO). With a 24×7 veterinary hospital, shelter for abandoned and stray animals and Animal Birth Control Centre in Faridabad (Haryana), TACO offers advanced animal healthcare, preventive veterinary care, a spay & neuter program, diagnostics, and mobile emergency care.

Under TACO’s wildlife conservation initiative, ‘Mission Vanraksha’, strategic partnerships with Kaziranga National Park in Assam for the conservation of the majestic one-horned rhino, as well as with Ranthambore National Park and Ramgarh Vishdhari Tiger Reserve in Rajasthan. These collaborations strengthen conservation efforts through measures such as anti-poaching camps, deployment of surveillance vehicles, and provision of dwelling units for frontline workers, among others.

Ms. Priya Agarwal Hebbar, Non-Executive Director of Vedanta Ltd., said, “Biodiversity is the heart of our planet, and every creature, from the smallest butterfly to the majestic tiger, plays a vital role in its rhythm. Through TACO and our conservation initiatives, we’re protecting ecosystems and building a future where animals and communities thrive together. Our partnerships with iconic sanctuaries like Ranthambore and Kaziranga reflect our deep commitment to nurturing nature’s delicate balance.”

Vedanta has undertaken various initiatives across its business units to conserve biodiversity such as conducting massive afforestation drives, reclaiming wasteyards into flourishing greenbelts and undertaking Miyawaki plantation (high density, fast-growing afforestation) drives. In Rajasthan, Hindustan Zinc has initiated the second phase of transformation of 16 hectares of wasteland at the Chanderiya Lead-Zinc Smelter into a flourishing greenbelt. By leveraging Mycorrhiza technology, in collaboration with The Energy and Resources Institute (TERI), Hindustan Zinc is enhancing biodiversity and protecting natural ecosystems around its operational units. In Goa, the company’s subsidiary, Sesa Goa has reclaimed the Sanquelim Mines, spanning 200 hectares, by fostering the growth of native species and medicinal plants through agroforestry, thereby supporting local communities. Vedanta Aluminium’s Biodiversity Park in Jharsuguda, Odisha, dazzles with over 30 butterfly species and its Avian Arena Park in Lanjigarh, Odisha, provides birds safe places to nest and bird baths. Cairn Oil & Gas’s 86-acre man-made mangroves at Ravva, Andhra Pradesh shelters 150 bird species, Smooth-Coated Otters and the endangered Fishing Cat. In Rajasthan, Cairn has conducted habitat identification and awareness sessions for the Spiny-Tailed Lizards. In FY24, the company planted over 2 million trees since FY21 and aims achieve the goal of planting 7 million trees by 2030 in alignment with the World Economic Forum’s Trillion Tree initiative.

Vedanta has been a pioneer in adopting innovative technologies and targeted initiatives to reduce greenhouse gas (GHG) emissions, enhance water positivity, recycle waste, and foster biodiversity. The company continues to plan and strive to achieve no net loss of biodiversity at all operational sites and has completed biodiversity screening for 100% of its 52 operational assets thereby successfully establishing a biodiversity baseline.

Growth Protocol, backed by Nazara and Lysto, debuts its mainnet on Avalanche

India – 21 May 2025 – Growth Protocol has officially launched its purpose-built Layer-1 blockchain today, backed by Nazara Technologies and Lysto.The platform is designed to propel the future of advertising on-chain, with real-time engagement through tokenizing digital advertising campaigns. Growth Protocol is signaling a major shift in how global brands connect with 150K+ daily active users already on the platform post the private testnet launch.

Growth Protocol is a blockchain marketing protocol that removes ad intermediaries, enforces radical transparency, guarantees equitable payouts, and restores sovereign digital identity to users—powering trustless Web3 campaigns.

Thanks to the Avalanche tech stack, Growth Protocol delivers sub-second finality and 10,000+ transactions per second to support high-throughput, fraud-proof marketing at scale. “Growth Protocol delivers exactly the kind of real-world adoption we envisioned Avalanche enabling—low-latency, high-speed infrastructure powering proof-of-performance at global scale,” said Emin Gün Sirer, Founder and CEO of Ava Labs. “It raises the bar for transparency in a trillion-dollar industry.”

Nazara Technologies, early backer of Growth Protocol and India’s only publicly listed gaming company and a leader in mobile gaming and esports is bringing its marketing applications on chain. Two Nazara titles are already live on-chain. “Nazara has spent 25 years putting fun into the hands of players,” said Nitish Mittersain, CEO and Founder of Nazara. “Now, with Growth Protocol, we’re helping advertisers and publishers reach and reward our players with absolute trust and efficiency. This is the future of game marketing.”

Growth Protocol replaces centralized, opaque ad-tech stacks with smart contract-based, real-time settlement. “Digital advertising still loses a substantial chunk of every dollar to intermediaries,” noted Sadiq Ahamed, Co-Founder of Growth Protocol. “We’re rerouting that value back to creators, publishers, and gamers—while giving advertisers and auditors an immutable ledger of truth.”

IMS Noida to Host Job Fair This Saturday

Noida: The Institute of Management Studies (IMS), Noida, is set to organize a Job Fair on the upcoming Saturday at its campus located in Sector 62, Noida. The event is being conducted in collaboration with the Model Career Centre, under the Ministry of Labour and Employment, Government of India, and the National Institute for Career Services (NICS). More than 40 reputed companies from across the country will participate in the job fair, conducting recruitment drives for various positions across different sectors.

Prof. (Dr.) Vikas Dhawan, Director General of IMS Noida, stated, “The job fair will not only provide employment opportunities to students but also help them understand the expectations and work culture of the corporate world. It is an excellent platform for students to showcase their abilities and engage directly with working professionals, thereby gaining insights that can guide their career paths.”

Ms. Aarti Sabharwal, Head – Training & Placements at IMS Noida, shared that the primary objective of the job fair is to connect the youth with prominent companies and offer them diverse employment opportunities across sectors. The event will also witness the presence of Ms. M. Latha Gautam, Director of Employment, NICS, along with Prof. (Dr.) Vikas Dhawan. Students from around 50 leading academic institutions across Delhi-NCR are expected to participate in the job fair.

GS1 General Assembly 2025 hosted by GS1 India with a vision for Trusted Data, Better Tomorrow

Chennai, 21st May 2025: The GS1 General Assembly 2025 hosted by GS1 India with a vision to build a future powered by trusted data and a better tomorrow, especially as Artificial Intelligence (AI) and digitisation gain momentum.

“The world is relying on digitisation more than ever. The growing use of AI is leading the way, and in this AI-driven economy, data quality is not an option – it’s mandatory. It’s everything,” said Mr. Mark Batenic, Chairman of the GS1 Management Board, in his address at the Assembly.

“When data can be trusted and shared seamlessly, the possibilities are infinite – for society, for businesses, for consumers, and for patients in healthcare. This week is important to discuss how we respond to this challenge and build a future together,” Batenic added.

This year’s theme for the GS1 General Assembly 2025, ‘Building bridges for a better tomorrow’, underscores the importance of trust, collaboration, and digital transformation in today’s AI-driven economy. As GS1 celebrates 50+ years since the adoption of the barcode, it looks ahead to GS1 Vision 2030 – a future where trusted data empowers businesses, consumers, and society at large.

 This is the first time GS1, a global not-for-profit standards development organisation, is holding its General Assembly in India. The gathering brings together global leaders, innovators, and delegates on a shared mission of data integrity and collaboration.

 “Today, how can we thrive in an AI world where trusted real-time data is essential to operate, trade and innovate? This is possible if we work collaboratively with industry, with governments, and across the GS1 organisation. We need to address the challenges industry faces globally across sectors such as retail and healthcare, and also expanding into agriculture, construction, rail, transport and logistics,” said Mr. Renaud De Barbuat, President and CEO of GS1.

“We also need to strengthen the foundation of GS1 standards and services anchored in trusted identification, building a future of high-quality, interoperability and trusted data sharing,” De Barbuat added.

GS1 has been working closely with the retail industry to build registries.

“When GS1 India started in 1996, retailing was at a very nascent stage. Now, organised modern retailing is at about 13–14%. Trusted data is a need today in every area, every sector. So GS1 has been working closely with the industry to embark on the journey of building registries for the last decade. A centralised registry is a crucial ask from the industry as we ensure trust within the ecosystem,” said Mr. S Swaminathan, CEO, GS1 India.

“Also, we are seeing an increase in digitisation and regulations, which is demanding more than ever for the next generation to be barcoded,” Swaminathan added.

“India is on the cusp of becoming the third-largest economy in the world, and along with this rapid economic growth comes a transformation in every sector – from healthcare and logistics to retail and e-commerce. As a nation, India is not only embracing digital technology, but also leading. GS1 India has been actively contributing to this vision, ensuring that global standards underpin the robustness and efficiency of the system,” said Mr. Vimal Anand, President, GS1 India and Joint Secretary, Ministry of Commerce & Industry.

“India is at an age which is the cusp of growth. The Indian retail industry is set to grow from US$1.2 trillion to US$2.5 trillion by 2030. GS1 is synonymous to trust and innovation. We have made a lot of innovations with the help of GS1 in India and GS1 has a great future ahead to provide something which is unprecedented and unique, and which can be adopted across the world. Ultimately it’s all about data and how we use the data to grow businesses, making GS1 a part and parcel of our daily lives,” Mr. V. Subramaniam, Director, Reliance Retail said.

Mr. Srikanth Velamkanni, Co-Founder, Fractal Analytics highlighted AI’s shift from pre‐training models to reasoning systems and autonomous agents, drawing on Kahneman’s System-1 and System-2 thinking framework. He also outlined how leading companies are reimagining processes, upskilling talent, redefining roles, increasing technology investments, and embedding responsible AI principles to harness this revolution.

Mr. Sandeep Hardikar, CEO of Network Science emphasised that building trust through transparency must be the cornerstone of AI-enabled systems, underscoring GS1’s role in creating a single, transparent data signal for all stakeholders. He stressed on the need for integrated technologies—AI, blockchain, IoT—paired with people, processes, and culture. He contrasted the siloed “use-case” approach with a “metric-backward” strategy, urging organisations to define clear outcomes and architect solutions towards those metrics.

Mr. Himanshu Chakrawarti, CEO, Stellaro Brands praised GS1 India for its innovation and seamless collaboration in enabling e-commerce businesses. He emphasised the vast opportunity in India’s value segment where 1.4 billion consumers are transitioning into the middle class and creating a market for aspirational yet affordable D2C fashion brands. He spoke of GS1’s impact on inventory accuracy and interoperability, and urged further enhancements such as integrating QR-codes.

Dr. Maluk Mohammed, Co-founder, VP Research Twin Health highlighted the profound uniqueness and dynamism of human metabolism, noting that no two individuals or even a single person over time share the same metabolic profile. He explained that traditional medicine treats symptoms rather than addressing the root cause of chronic conditions, resulting in lifelong, progressive disease management.

The GS1 General Assembly 2025, which attracted more than 150 leaders from GS1 Member Organisations, industry partners, regulators, and technology experts will conclude on Thursday (22nd May 2025) in Mumbai. Over four days of deliberation, collaboration, and inspiration, the Assembly reaffirmed GS1’s commitment to accelerating global digital transformation in support of sustainable, transparent, and resilient supply chains—placing Vision 2030 at the very heart of every discussion.

Spices Board Invites Applications under SPICED Scheme for FY 2025–26 to Boost Exports, Value Addition & Farmer Empowerment

Kochi, May 21, 2025: The Spices Board, under the Ministry of Commerce and Industry, Government of India, has announced financial assistance under its flagship scheme “Sustainability in Spice Sector through Progressive, Innovative and Collaborative Interventions for Export Development (SPICED)” for the financial year 2025–26. The scheme is designed to strengthen the Indian spices sector by focusing on sustainability, innovation, and export development. Online submission of application will start on 26th May 2025. Application under the export development and promotion components of the SPICED scheme for spice exporters can be submitted online until 30 June 2025, while applications for development components under other categories for farmers and FPOs can be submitted until 30 September 2025.

 The SPICED scheme, approved by the Government for implementation up to the end of the Fifteenth Finance Commission cycle (till FY 2025-26), is a comprehensive initiative aimed at enhancing the productivity of small and large cardamom, improving the quality of post-harvest processes, and encouraging the production and export of value-added, GI-tagged, and organic spices. The scheme is also focused on enabling compliance with global food safety and phytosanitary standards and boosting the capacity of stakeholders across the value chain.

 The scheme offers support for activities such as replanting and rejuvenation of cardamom plantations, development of water resources, micro-irrigation, promotion of organic farming, and expansion of good agricultural practices (GAP). In addition, it supports the installation of improved post-harvest infrastructure, such as modern dryers, slicers, dehullers, and grading machines to ensure superior product quality. The “Mission Clean and Safe Spices” component addresses critical gaps in food safety compliance by promoting adoption of food safety and quality certifications.

 For the benefit of farmers and Farmer Producer Organizations (FPOs), the SPICED scheme provides financial assistance to procure essential post-harvest machines such as spice polishers, turmeric boilers, mint distillation units, and threshing machines. It also emphasizes the establishment of on-farm composting units, adoption of organic certification, and promotion of GI-tagged spices, particularly in the North Eastern Region, to create export-ready spice clusters. The scheme further supports the creation of Spice Incubation Centres and promotes entrepreneurship and product development initiatives aimed at enhancing market access and branding for startups and micro, small, and medium enterprises (MSMEs).

 In the domain of export development and promotion, the scheme provides assistance for participating in international trade fairs, buyer-seller meets, and other market linkage programs. Special emphasis is given to supporting first-time exporters and small businesses, enabling them to showcase Indian spices in global markets. Through capacity-building efforts, including training and extension services, the scheme aims to empower spice farmers, SHGs, and FPOs with the latest technical know-how, best practices, and market intelligence.

 SPICED scheme reflects the Spices Board’s continued commitment to making India a global leader in spices through innovation, quality enhancement, and inclusive development. Regional, divisional, and field offices of the Board will extend necessary support to stakeholders in completing the application process and implementing the approved projects.

Safe, secure and student-centered: University of Southampton Delhi announces new accommodation at SunCity

National, 21st May 2025: Imagine moving into a home where sense of community, connection, and comfort come together seamlessly. That’s exactly what the University of Southampton Delhi is now offering its students through its newly launched student accommodation in SunCity — a serene and secure gated community located less than 6 km from the University’s Gurugram campus. Designed with student wellbeing at its core, this modern accommodation combines comfort, affordability, privacy and community living.

The accommodation places communal living at the heart of the student experience. Every floor includes vibrant shared spaces where students can relax, collaborate and forge lasting friendships. Whether it’s group study sessions, casual conversations over coffee, or impromptu celebrations, these communal zones create opportunities for meaningful interaction and a true sense of belonging — essential for those living away from home for the first time.

With options for both single and double occupancy rooms — including select rooms with ensuite kitchenettes — the accommodation has been designed to support student independence while encouraging meaningful connections. To prioritise student safety, the accommodation includes 24/7 security, CCTV surveillance, gated access and a dedicated, secure floor exclusively for female students. A regular, dedicated shuttle bus service to and from the University of Southampton Delhi campus will be provided for convenient and reliable transportation.

“We wanted to go beyond the basics of student housing and create a living experience that truly complements academic life. This new accommodation has been thoughtfully designed to provide not just safety and comfort, but a true sense of community — something every student looks for when living away from home. From secured access and a dedicated, secure floor for female students, to social spaces that foster interaction, every element has been curated with student wellbeing in mind. It aligns with our broader vision of offering a holistic student experience rooted in trust, care and quality.” said Dr Vishal Talwar, Chief Operating Officer, University of Southampton Delhi.

The accommodation also offers professional housekeeping, laundry services and half-board catering. Located in a peaceful neighbourhood, it provides an ideal environment for focused study as well as relaxed, social living.

Accommodation bookings are now open for all prospective University of Southampton Delhi students for August 2025 entry.

Global Leaders, Young Athletes Shine at EBEL Awards and National Games 2025 by STAIRS

• EBEL Ratna Samman conferred on national and global icons including PT Usha, Vijay Goel, and Rt. Hon. Christopher Luxon, Prime Minister of New Zealand
• Over 4,000 athletes from 20 states participate in the STAIRS National Games 2025

 In a resounding celebration of dedication, vision, and grassroots impact, the STAIRS Foundation, a National Sports Promotion Organization, recognised by the Ministry of Youth Affairs and Sports, presented the prestigious EBEL Awards 2025 and STAIRS National Sports Excellence Awards 2025 at the Talkatora Indoor Stadium, New Delhi. The awards were bestowed in the presence of distinguished guest His Excellency Patrick John Rata, High Commissioner of New Zealand to India, Shri Vikram K Porval (IPS), Deputy Commissioner of Police (Economic Offence Wing/EOW), Delhi, joined as the Special guest and Shri Ajit M. Sharan, Chair of the Advisory Board at STAIRS Foundation and former Secretary of the Ministry of Youth Affairs and Sports, Government of India. Shri Pankaj Kumar Singh, Hon’ble Minister of Health and Family Welfare, Transportation and Information Technology was invited as the Chief Guest. Shri Sanjay Seth ji, Honourable Minister of State for Defence, sent a video message of his encouragement to the young athletes of STAIRS.

Also present at the ceremony were STAIRS Brand Ambassadors, including acclaimed actor Amit Sadh, international boxer Gaurav Bidhuri, and India’s ‘Push-up Man’ Rohtash Choudhary, who inspired the crowd by reaffirming their commitment to the cause of grassroots sports and youth leadership.

At the heart of the evening were the EBEL Awards, honouring visionary individuals and institutions who have created meaningful change in the fields of sports, education, youth leadership, and social inclusion. Among the top honours, the EBEL Ratna Samman was conferred upon Smt. P. T. Usha, President of the Indian Olympic Association and Padma Shri awardee; Shri Vijay Goel, Vice Chairman Gandhi Smriti, Former Union Sports Minister of India, 4 times MP, Lottery Crusader, and UNESCO Awardee (Heritage); Rt. Hon. Christopher Luxon, Prime Minister of New Zealand, and Shri Shashi Dubey, a renowned spiritual life coach and founder of The Indian School of Natural Spiritual Sciences. These leaders were recognised for their exceptional impact and dedication to youth and societal development.

Recognising innovation and systemic change, the EBEL Utkrisht Samman was awarded to Shri Anandeshwar Pandey, Executive Director of the Handball Federation of India, for his instrumental role in shaping sports governance and infrastructure. In the international category, David Forde, former international footballer, coach, and author, was honoured with the EBEL Utkrisht International Catalyst Samman for his global influence on youth sports and mentorship.

Acknowledging ethical coaching and character building, the EBEL Dronacharya Samman was conferred upon Shri Sheeshpal Rajput, Chairman of the Gujarat State Yog Board. The EBEL Khel Protsahan Samman, which recognises excellence in promoting grassroots sports access and infrastructure, was awarded to Mr. Tahsin Zahid, CEO of the Sports, Physical Education, Fitness & Leisure Sector Skills Council, and to Kanan Devan Hills Plantations Company Private Limited (KDHP), a Tata Consumer Products initiative.

For their exceptional contributions to youth development across education, mental health, skills, and leadership, Shri Yogesh Mishra, Founder and Editor-in-Chief of Newstrack, and Shri Navneet Kumar Sehgal, Chairman of Prasar Bharati, were awarded the EBEL Yuva Vikas-Shiromani Samman.

Special Honours were given to Mr. Abhay Ojha, the Chief Executive Officer of iTV Network, Shri Ayush Thakur—a dynamic young entrepreneur and consultant and Dr. Sadhna Dixit, Founder of the World Wellbeing Forum and President of The Indian School of Natural Spiritual Sciences.

The STAIRS National Sports Excellence Community Trailblazer Award was given to Ms Radhika Ojha. Other notable recipients included Sh. Lokmanyu Chaturvedi, honoured as an inspirational coach in eSports; Ms. Swati Shukla, celebrated for empowering women in sports; Dr. Richa Prakash, Principal of DPS Kalyanpur, Kanpur, for excellence in sports leadership; Shri Saurabh Yadav, as the best physical education teacher promoting sports; and Shri Tanishk Singh (aka Admino), a rising star in eSports.

In parallel, the STAIRS National Sports Excellence Awards 2025 recognised individuals and institutions that have worked relentlessly at the grassroots level to promote sporting talent and culture. From Rajasthan, Shri Sandeep Sargara was awarded as the most active STAIRS coordinator. In the school categories, Jaypee Public School, Noida, was named Best School in Sports Development, and Gaurs International School, Noida, received the Best Sports Infrastructure award. Rising star honours went to K R Mangalam World School, Bahadurgarh, and Prime Scholars International School, Gurugram, while Sanskaar International School, Prayagraj, was lauded as a Grassroots Champion. Seth M. R. Jaipuria School, Padrauna, was recognised for its role in rural sports talent development.

Shri Divyanshu Garg was honoured for best state-level event coordination, while Shri Vivek Samania received recognition for outstanding work in physical education. The award for promoting Taekwondo was presented to Shri Raghvendra Kumar Singh, and Shri Sunil Shinde was celebrated as the best state games organiser from Maharashtra.

Speaking on the occasion, Shri Siddhartha Upadhyay, Founder and President of STAIRS Foundation, remarked, “These awards are not just honours—they are recognitions of a movement. A movement rooted in the belief that grassroots efforts can produce Olympic champions and national leaders. Through these awards, we celebrate those shaping the future of India, both on and off the field.” The awards mark a milestone in STAIRS Foundation’s journey to create an equitable and accessible sports ecosystem and underscore its unwavering commitment to India’s vision of becoming a global sporting powerhouse.

On the sidelines, the Talkatora Indoor Stadium in New Delhi roared with energy as STAIRS Foundation inaugurated the Second Edition of the STAIRS Youth National Games alongside the inaugural STAIRS School Games.

The grand opening ceremony was a vibrant spectacle, bringing together over 4,000 young athletes from 20 states, selected from over 400 District games spread across 15 sports disciplines, now ready to win glory on the national stage.