Category Archives: News

Views by Experts on Indian equity benchmark indices, crashed in trade

Yashovardhan Khemka, Senior Manager – Research & Analytics at Abans Holdings

The Indian equity markets are on a weak footing due to uncertainty surrounding Trump’s proposed trade policies are key factors impacting market sentiment. First, these policies are inflationary, thus delaying interest rate cuts, thereby making U.S. businesses more attractive to global investors. Additionally, the resulting strength of the U.S. dollar is prompting FIIs to take profits in developing economies like India, as dollar-adjusted returns appear less favourable. Second, Trump’s proposed tariffs on U.S. imports could negatively impact Indian companies reliant on the U.S. market, further impacting their future business forecasts. Meanwhile, the slowdown in Indian economic growth is leading to a decline in earnings growth rates for Indian companies, prompting a rationalization of equity valuations after years of rapid earnings expansion.

 Recent U.S. labor market data showed an addition of 256,000 jobs in the previous month, reflecting strong economic momentum. This further reduces expectations of an interest rate cut, strengthens the dollar, and exacerbates FII outflows. The resulting weakness of the Indian rupee against the dollar has contributed to a decline in Indian markets.
We anticipate a further market correction of 4-6% before recovery begins. A clearer understanding of Trump’s policies, likely 1-2 weeks after his inauguration, could help stabilize market sentiment. Investors are advised to adopt a cautious “wait-and-watch” approach until greater clarity emerges regarding U.S. policies and the performance of Indian companies.

 Manish Chowdhury, Head of Research, StoxBox

 A combination of factors, especially global, have weighed on market sentiment this morning including rising US bond yields, strengthening US Dollar and an increase in crude oil prices. Also, uncertainty surrounding trade policies after Donald Trump comes into power, a slowing Indian economic growth and expectations of a tepid third-quarter corporate earnings have prompted a risk-off sentiment amongst market participants. However, our sense is that downside risks from the current levels looks limited and it would be prudent to build positions in high-quality stocks where valuations are reasonably comfortable from a medium to long term perspective. The upcoming Union budget and the RBI monetary policy meeting in February have the potential to surprise market participants on the upside by unveiling measures to catalyze growth in the Indian economy.

Understanding the Risk Factors for Head and Neck Cancer by Dr. Milind Shetti

By-Dr. Milind Shetti, Sr.Radiation Oncologist, HCG NMR Cancer Centre, Hubli

Our lifestyle choices play a significant role in determining our overall health and well-being. The food we eat, the exercise we get, and the habits we cultivate can all contribute to our risk of developing various diseases, including cancer. In recent years, research has shed light on the link between certain lifestyle choices and the risk of head and neck cancer. Two substances that have been extensively studied in this context are tobacco and alcohol.

 The Role of Tobacco in Head and Neck Cancer
Tobacco is a well-established risk factor for head and neck cancer. Around 50% of all cancer are caused by tobacco and 75% in Head and Neck Cancer. The International Agency for Research on Cancer (IARC) has classified tobacco as a Group 1 carcinogen, meaning that it is considered to be carcinogenic to humans. Tobacco contains more than 70 known carcinogens, including polycyclic aromatic hydrocarbons (PAHs), nitrosamines, and volatile organic compounds (VOCs). When tobacco is smoked or chewed, these carcinogens are absorbed into the bloodstream and can cause damage to the DNA of cells in the head and neck region. This damage can lead to the development of cancerous tumors in the mouth, throat, voice box, and other areas of the head and neck.

 The Impact of Alcohol on Head and Neck Cancer Risk
Alcohol is another substance that has been linked to an increased risk of head and neck cancer. The IARC has classified alcohol as a Group 1 carcinogen, and research has shown that drinking alcohol can increase the risk of cancer in the mouth, throat, and voice box. Alcohol can cause cancer in several ways, including by damaging the DNA of cells, increasing the levels of carcinogenic compounds in the body, and altering the way in which the body metabolizes nutrients. Additionally, alcohol can act as a solvent, allowing carcinogens to penetrate more easily into the tissues of the head and neck.

 The Synergistic Effect of Tobacco and Alcohol
When tobacco and alcohol are used together, the risk of head and neck cancer increases significantly. This is because the two substances can interact with each other in ways that enhance their individual carcinogenic effects. For example, alcohol can increase the levels of carcinogenic compounds in tobacco smoke, while tobacco can increase the levels of carcinogenic compounds in alcohol. Additionally, the combination of tobacco and alcohol can lead to a greater degree of DNA damage and genetic instability in cells, making it more likely that cancer will develop.

 Reducing the Risk of Head and Neck Cancer
While the link between tobacco, alcohol, and head and neck cancer is clear, there are steps that can be taken to reduce the risk of developing this disease. The most effective way to reduce the risk of head and neck cancer is to avoid using tobacco and alcohol altogether. For those who do use these substances, quitting or reducing consumption can significantly lower the risk of cancer. Additionally, eating a healthy diet rich in fruits, vegetables, and whole grains, and getting regular exercise can also help to reduce the risk of head and neck cancer.

 The use of tobacco and alcohol is a significant risk factor for head and neck cancer. These substances can cause damage to the DNA of cells, increase the levels of carcinogenic compounds in the body, and alter the way in which the body metabolizes nutrients. By avoiding the use of tobacco and alcohol, quitting or reducing consumption, and adopting a healthy lifestyle, individuals can significantly reduce their risk of developing head and neck cancer.

Ira Mukhoty Unveils ‘The Lion and The Lily’ on Day 3 of the Apeejay Kolkata Literary Festival

Kolkata, January 13, 2025: The third and final day of the Apeejay Kolkata Literary Festival witnessed a landmark as renowned historian and author Ira Mukhoty officially launched her latest book, The Lion and The Lily: The Rise and Fall of Awadh. The book is a nuanced, detailed, and richly told account of the rise and fall of Awadh in the eighteenth century against the background of the international struggle between Britain and France.

The launch was graced by the presence of eminent historian and Chief Guest Rudrangshu Mukherjee, who unveiled the book during an engaging discussion on its themes and historical insights. Addressing the significance behind the title, Ira Mukhoty remarked, “I deliberated long and hard before deciding on The Lion and The Lily. This book explores a complicated and transformative period in Indian history, marked by the rise of cosmopolitanism and the pivotal role of the French. The lily represents the French, while the lion embodies the Indian side of history, both of which intertwine in fascinating ways.”

The session then delved into the historical complexities surrounding the Nawabs of Awadh and the geopolitics of 18th-century India. Professor Mukherjee noted, “Wellesley’s actions in Awadh were driven by a larger fear of French alliances—whether with the Afghans or the Marathas—at a time when Anglo-French animosities played out globally.” When asked about the same, Mukhoty observed, “Throughout the 18th century, Anglo-French wars reverberated across the world, including India. While the French eventually lost their territorial ambitions, they strategically worked to hinder British dominance.” Professor Mukherjee further added to this context, “The British used the French presence as an excuse to attack leaders like Tipu Sultan, consolidating their own power under this guise.”

The discussion also touched upon the cultural and artistic transformations in Awadh following the British acquisition of diwani rights. Mukhoty explained how this period marked a significant evolution in painting and cartography in the region. “Awadh became a hub for realistic oil paintings and portraits influenced by European styles, alongside greater precision in cartography,” she noted. Reflecting on the generosity of Awadh’s Nawabs, she emphasized on the pivotal role of Asif ud-Daulah. “Ascending to a more stable Awadh, Asif ud-Daulah exercised kingship through remarkable acts of generosity. He invested heavily in monumental construction.”

Day 2 of Apeejay Kolkata Literary Festival a Resounding Success as it Celebrates Diversity in Literature

Kolkata, January 13, 2025: The second day of the Apeejay Kolkata Literary Festival proved to be an enriching experience, with a line-up of celebrated authors, thinkers, and artists from across the world. Anand Neelakantan kicked off the day with a thought-provoking discussion on “Many Ramayanas, Many Lessons,” exploring the different versions of the Ramayana across cultures and emphasizing a tradition of plurality. The session also featured the book launch by Chief Guest MK Raina. Aparna Vaidik delved into the lives of iconic revolutionaries with “Freedom or Death,” a session that honored martyrs Bhagat Singh, Sukhdev, and Rajguru, while Prasun Roy brought to light the inspiring story of Rashbehari Bose. The session was moderated by Sudeep Chakravarti.

Ruchir Joshi’s “First Look” saw the reveal of his long-awaited novel, Great Eastern Hotel, set in the Calcutta of the 1940s. In a conversation with Anjum Katyal, Joshi discussed his novel and its historical significance. The “Insider/Outsider” session explored complex issues of belonging, spanning across regions, caste, religion, and community. Samrat Choudhury, Preeti Gill, Nusrat F Jafri, and Vikas Jha engaged in a reflective discussion, moderated by Jael Silliman.

In “Gritty City,” Sudeep Chakravarti (author of Fallen City) and Prayaag Akbar (author of Mother India) explored the hidden facets of India’s Capital, moderated by Samrat Choudhury. Rajdeep Sardesai took center stage in “For the People, By the People,” where he discussed the impact of elections and their outcomes, joined by journalist Monideepa Banerjie.

“Pink Ink” brought together leading women in media, including Neha Dixit, and Monideepa Banerjie. The session, moderated by Sandip Roy, examined the role of women in making a difference in the media landscape. In “Papa Don’t Preach,” Akhil Katyal, Sandip Roy, Nusrat F Jafri, and Neha Dixit engaged in a poignant discussion on dealing with patriarchy in daily life. Paromita Chakravarti moderated this important conversation.

At “Crosswinds,” poet Anupama Raju engaged in a discussion on the impact of French art and literature on her work with scholar Chinmoy Guha. This session was co-presented with Alliance Française du Bengale. Finally, Mani Shankar Aiyar discussed his memoirs in “A Maverick in Politics,” in conversation with historian Rudrangshu Mukherjee, offering an intimate look into his political journey.

The Poetry Café at Alliance Française du Bengale offered a unique opportunity for poetry enthusiasts to experience live performances and conversations with renowned poets. Anupama Raju and Zilka Joseph started the evening with evocative readings, followed by Akhil Katyal and Vinay Sharma. In the later hours, the stage was open for a diverse lineup of voices, including Nishi Pulugurtha, Tania Chakravertty, Gopal Lahiri, Saptaparna Roy, Aparna Singh, Rituparna Khan, Madhu Sriwastav, Madhumita Majumdar, Sanghita Sanyal, Sreetanwi Chakraborty, Anindita Bose, Rajorshi Patranabis, Sarbani Chakravarti, Priyanka Adhikary, and Monica Louis. The event culminated with an open mic session, giving poetry buffs a chance to share their work.

The Oxford Junior Literary Festival at Oxford Bookstore, Park Street brought an engaging lineup for young minds. Storytime with Shobha Tharoor Srinivasan invited children from classes 2-5 to explore storytelling in an interactive session. Making Magic with Satabdi Das and Nadia Imam offered a delightful take on creating imaginative worlds. Topsy-Turvey and Once Upon the Queens explored gender-upturned folk tales of Bengal, engaging students from classes 6-8 in thought-provoking conversation about folklore and identity.

The three-day festival enjoys the support of esteemed partners – Kenilworth Hotel, as the Hospitality Partner; Cha Bar for Refreshments; Calcutta Business School, ILead and Teacher’s Centre as the Institutional Partners; and Glenburn Penthouse and Alliance Française du Bengale as Festival Collaborators along with The Park as the Festival Partner and Flurys as Gifting Partner. Additionally, 91.9 Friends FM serves as the Radio Partner. The event will feature contributions from numerous prominent publishing houses, fostering a collaborative and lively literary ambiance. To name a few- Aleph Book Company, Bloomsbury, Hachette, HarperCollins, Harvard University Press, Jadavpur University Press, Juggernaut, Niyogi Books, Penguin Random House, Readomania, Routledge, Rupa Publications, Speaking Tiger, Vitasta Publishing, Westland Books, and many others.

IIT Kanpur Develops World’s First Robotic Hand Exoskeleton with Brain-Computer Interface for Stroke Rehabilitation

Kanpur, 13 January 2025: The Indian Institute of Technology Kanpur (IITK) has developed a first-of-its-kind Brain-Computer Interface (BCI)-based Robotic Hand Exoskeleton to transform stroke rehabilitation and redefine post-stroke therapy by accelerating recovery and enhancing patient outcomes. This innovation is the result of 15 years of rigorous research by Prof. Ashish Dutta from the Department of Mechanical Engineering at IIT Kanpur, supported by Department of Science and Technology (DST), UK India Education and Research Initiative (UKIERI), and Indian Council of Medical Research (ICMR).

 The BCI-based robotic hand exoskeleton employs a unique closed-loop control system that actively engages the patient’s brain during therapy. It integrates three essential components: a Brain-Computer Interface that captures EEG signals from the brain’s motor cortex to assess the patient’s intent to move, a robotic hand exoskeleton that performs therapeutic hand movements, and software that synchronizes brain signals with the exoskeleton for real-time assist-as-required force feedback. This synchronized approach ensures continuous engagement of the brain, fostering faster and more effective recovery.

 Speaking about the innovation, Prof. Ashish Dutta said, “Stroke recovery is a long and often uncertain process. Our device bridges the gap between physical therapy, brain engagement, and visual feedback creating a closed-loop control system that activates brain plasticity, which is the brain’s ability to change its structure and function in response to stimuli. This is especially significant for patients whose recovery has plateaued, as it offers renewed hope for further improvement and regaining mobility. With promising results in both India and the UK, we are optimistic that this device will make a significant impact in the field of neurorehabilitation.”

 Stroke-induced motor impairments often result from damage to the motor cortex, and traditional physiotherapy methods have limitations due to insufficient brain involvement. This device addresses this by linking brain activity with physical movement. During therapy, patients are visually guided on screen to perform random hand movements, such as opening or closing their left or right fist, while their correct intent to move generates EEG signals in the brain and EMG signals in the muscles. These two signals are then fused to activate the robotic exoskeleton in assist-as-required mode. This ensures that the brain, muscles and visual engagement work in harmony to improve recovery outcomes.

 Pilot clinical trials conducted in collaboration with Regency Hospital (India) and the University of Ulster (UK), have yielded exceptional results, showcasing the transformative potential of the Brain-Computer Interface (BCI)-based Robotic Hand Exoskeleton. Remarkably, eight patients—four in India and four in the UK—who had plateaued in their recovery one or two years post-stroke achieved complete recovery through this innovative therapy. The device significantly enhances the effectiveness of rehabilitation by actively engaging the brain during therapy, leading to faster and more comprehensive recovery compared to conventional physiotherapy.

 Stroke recovery is most effective within the first six to twelve months, but this device has demonstrated the ability to facilitate recovery even beyond that critical timeframe. With large scale clinical trials underway with Apollo Hospitals in India, the device is expected to be commercially available within three to five years, offering new hope to stroke patients.

DITE&C, Goa Encouraging Youth Aspirations on National Youth Day

On January 13, National Youth Day, India honors the birth anniversary of Swami Vivekananda, a thinker, a dreamer, and a doer who believed in the limitless power of young minds. This year’s theme, “MYBharat-Viksit Bharat@2047 – By the Youth, For the Youth” resonates deeply, calling upon the future generation to envision and build a brighter, stronger India.

 In Goa, this vision comes to life through a series of initiatives led by the Department of Information Technology, Electronics & Communications (DITE&C), Government of Goa, paving the way for youth to excel and empowering them to shape their own future.

 One of the flagship programs of the DITE&C is the IT Knowledge Centres (ITKCs) initiative. While the empanelment of ITKCs is currently in process for this year, these centers have been key facilitators of digital education across Goa. They provide a range of courses, from basic computer literacy to advanced diploma programs. By making technology accessible and equipping youth with IT skills, ITKCs aim to lay the groundwork for a digitally inclusive Goa. Under the initiative of the Laptop Scheme for Meritorious Students of SC/ST, free laptops are provided to the top 10 meritorious Class X students (5 girls and 5 boys) from SC/ST communities in each taluka of the state to recognize and reward academic excellence among Goa’s youth. So far, over 300 deserving students have benefited from this program. Plans are underway to expand its reach to include students from EWS and OBC.

 Understanding that innovation is essential for a developed society, the Department of ITE&C has launched initiatives such as the Goa Startup Yatra. This program connects college students with startup founders, industry leaders, and incubation heads, making entrepreneurship more accessible and inspiring them to aim high. By visiting various colleges across Goa, the Yatra serves as a guiding light for students to transform their ideas into successful ventures.

 Building on this foundation, the Goa Startup Yatra Bootcamp offers a practical environment for aspiring entrepreneurs to learn about launching and growing businesses. These workshops, facilitated by seasoned mentors, merge theoretical concepts with practical application, nurturing a culture of innovation and resilience among Goa’s youth.

 On this National Youth Day, as we embrace Swami Vivekananda’s vision of a confident, capable, and motivated youth, Goa is focused on supporting young people through the various initiatives of the Department of ITE&C, Government of Goa aimed at nation-building. As we look ahead to 2047, it is evident that today’s efforts will pave the way for a brighter and more inclusive tomorrow.

Be a boss of your own mind. Don’t give that remote control to others: BK Shivani

Hyderabad, January 13, 2025…..Brahma Kumaris, a spiritual movement, organised a talk “Harmonising Relationships Through Spiritual Wisdom” at Imperial Gardens, Sikh Village Road in Secunderabad on Sunday night. Motivational speaker and spiritual mentor Sis BK Shivani addressed the same. The talk was organised as part of the series of programs Brahma Kumaris have been organising for the past three days.

We all want pyar(love), money, status, respect, appreciation, right? But who gives them? If everyone wants from others what about giver. Where does he or she get it from? Firstly, one should not expect anything from others.

Will somebody give it to you? or do you earn it? You have to earn them with full control of your mind over your body. Nobody can hurt you, insult, talk cheap about you. Nobody can take your time away. They can’t spoil your mood, make mockery of you unless and until you give them that opportunity. So be your boss. Don’t give that remote control to others, Shivani told a 3000 plus gathering.

You are the master of your thoughts, feelings, and responses. Please reflect on this: “Do I create anger, or do people make me angry, irritate me?” She asked and explained to them to realize that every emotion, including anger, happiness, frustration, is a choice. Today, please affirm to yourself, “I am not a slave to anyone or any situation. The remote control of my mind is in my hands.”

So you need to exercise control over your mind. Take charge of your mind. Be a captain of it, she said.

She advised that they practise “I AM A POWERFUL” being. All conflicts are within and not with others. You must realise it, she told them.

Speaking further Sister Shivani, who tours around the world spreading awareness on the need of spiritual wisdom for peaceful, healthy and happy living said the feeling of positive or Negative, it is in our mind. It depends on how you respond or react to it. Check your responses to the situations. Can any one disturb me or I get disturbed myself. Do I have the power to disturb you? Can I enter your mind? Nobody can disturb me, I am getting disturbed due to my own thoughts. I have given power to others to disturb me, she explained.

She advised her disciples to keep their mind under their control. ‘You are the master of your mind. Be strong and handle your feelings. Learn to be happy in all situations’, Shivani told them.

Shivani has a great fan following across the globe. Lakhs of people around the globe benefit out of her talks, relieved from their lifestyle issues through easy spiritual solutions.

Swiggy’s new SNACC app announces partnership with Blue Tokai Coffee Roasters

Mumbai, January 13, 2025: India’s pioneering on-demand convenience platform, today announced that it has partnered with Blue Tokai Coffee Roasters for its ‘SNACC’ app. The company’s newly launched app offers a range of options of high quality, delicious food with quick discovery, quick checkout and fast delivery. It caters to the diverse needs of users, and will offer breakfast staples, bakes, healthy food options, a variety of beverages and quick snacks. With this partnership, customers can choose from a range of coffee options from the popular Blue Tokai Coffee Roasters and get it delivered to their doorstep in 15 minutes.

Coffee aficionados have a range of Blue Tokai coffees to choose from- including Americano, Cappuccino, Flat White, Iced Americano, Latte and Vietnamese Styled Iced Coffee.

Commenting on the partnership, Satheesh Raman, Business Head, SNACC, shared, “Since 2014, Swiggy has partnered with numerous players across the country to bring high-quality, delightful food to its customers. In today’s day and age, the consumer sometimes wants easy, quick, non-cumbersome fixes and solutions in their busy daily lives. After revolutionizing food delivery through Swiggy and recently Bolt, we aim to further make life more convenient for our users through SNACC. Our vision is to build SNACC as the go-to destination for quick beverage or snacks or healthy options. We are excited to partner with Blue Tokai Coffee Roasters to bring top quality coffee to the coffee lovers. This is just the beginning. We will continue to explore partnerships with brands who are committed to offer the best quality food to our customers and further build the ecosystem.”

Added Shivam Shahi – Co Founder and COO, Blue Tokai Coffee Roasters, “At Blue Tokai, we are passionate about coffee and committed to delivering products of uncompromising quality. We recognize that the coffee category demands faster delivery, along with convenience and quality. Swiggy has always prioritized providing a great customer experience, and we believe that the SNACC app will help them cater to a diverse range of new-age customers. We look forward to partnering with the SNACC app team to ensure our coffee reaches coffee lovers in just 15 minutes!”

The SNACC app has been designed to offer unmatched convenience to young working professionals who are working from the office or home and seeking access to good quality and convenient food options. Customers can download the app from the App Store or Google Play Store.

Navdeep Singh Inaugurates 6th Edition of Ekal Run organized by FTS Yuva, the youth wing of Friends of Tribals Society

Kolkata, 13th January, 2025: FTS Yuva, the youth wing of Friends of Tribals Society organized its annual flagship event Ekal Run at Godrej Waterside, Kolkata today wherein 5000+ participants ran for their chosen category of timed run – 21km, 10km, 5km and non-timed /fun run of 3km at this Marathon. People of all age groups participated in the run.

The Ekal Run was inaugurated by: Navdeep Singh, Paralympic Athlete and Javelin Thrower and was attended by: Rahul Dev Bose, Actor; Vineet Kansal, General Manager at RP Sanjiv Goenka Group; Richa Singh Debgupta, Chief of Strategy & Operations at Fortis Healthcare; Brig. N. Romeo Singh, Deputy Director General, NCC Directorate West Bengal & Sikkim; Nilotpal Kumar Pandey, DIG in South Bengal Frontier of BSF; Jasmina Thacker, Chartered Accountant and Executive Director with EY GDS – Assurance Quality Services (AQS); ⁠Dr. Dhananjoy Saha, Deputy Director of the Higher Education Department, Govt. of West Bengal; Debadrita Basu, Actress; Rohit Chettri, CrossFit Athlete; Tanusri Sarkar, IT professional and Principal Consultant at PwC; Sriya Manihar, Fitness & Lifestyle Influencer; Garima Banka, Fashion & Lifestyle Influencer and an Event Planner; Ritu Saraf, Digital Creator; Siddhant Digvijay Jaitha, Celebrity Podcaster; Senior members from the FTS organization who were present were: Sri. Sajan Bansal, Sri. Ramesh Saraogi, Sri. Anil Kariwala, Sri. Kishan Kejriwal, Sri. Mahendra Agarwal, Sri. Praveen Agarwal, Sri. Subhash Murarka, Sri. Bulaki Das Mimani, Smt. Rupa Agarwal, Smt. Shanta Sarda, Smt. Bina Dhanuka and many others.

Speaking to the media, Mr. Gaurav Bagla, President FTS Yuva, Kolkata Chapter said, “We are truly elated to have witnessed the tremendous participation and enthusiasm at the 6th Edition of Ekal Run. With over 5000 runners taking part, this event continues to inspire the spirit of unity and resilience in the City of Joy. It was an honor to have Paralympic gold medalist Navdeep Singh inaugurate this year’s marathon, whose journey embodies the power of perseverance. The funds raised today will go a long way in supporting the education of tribal children across rural India through Ekal Vidyalayas. We thank all our participants, volunteers, and sponsors for their unwavering support. Together, we are making a meaningful impact, one step at a time.”

Culmination and Felicitation Ceremony for Project S.O.R.T. Phase-1 in Bengaluru

Bengaluru, 13 Jan 2025 –Indian Pollution Control Association (IPCA) announced the successful culmination of Phase-1 of the S.O.R.T. project in Bengaluru. Since the launch of the phase in February 2024, the initiative has transformed 80 metric tons of organic waste into 15 metric tons of compost.

Noteworthy, this initiative is a part of the CSR program by the Motherson group, being implemented by IPCA which focuses on community mobilization for behaviour change and the comprehensive treatment of solid waste.

The ceremony was graced by eminent presence of Dr. Shanti Tummala (Founder of HSR Citizen Forum) and Dr. Sowmya Raghavan (SWM Practitioner) highlighting the importance of collaborative efforts in tackling urban waste challenges.

The project, implemented across 20 societies and institutional areas with 95 Aerobin composters, focused on sustainable solid waste management. It achieved significant outcomes, including promoting source segregation, producing high-quality compost, and cultivating behavioral change among residents and stakeholders.

Urban India generates 62 million tons of municipal solid waste annually, much of which goes untreated. By emphasizing source segregation and on-site treatment, S.O.R.T. project reduced landfill waste, mitigated pollution, and encouraged compost use in agriculture, benefiting over 5,000+ residents in Bengaluru.

The initiative’s core technology, Aerobin composters, operate without energy and ensures efficient, odour-free composting. Managed by trained operators, these composters yield compost within 40-45 days, promoting sustainable waste management practices.

Dr. Radha Goyal, Deputy Director of IPCA, stated, “The success of the S.O.R.T. project in Bengaluru demonstrates the power of innovation and community-driven initiatives. Transforming organic waste into valuable compost reduces landfill dependency and creates resources for a healthier environment. We are thankful to the Bruhat Bengaluru Mahanagara Palike and residential societies for their continuous support throughout the project.We look forward to expanding this model to more cities.”

With the success of Phase-1, the S.O.R.T. project plans to expand its reach in Bengaluru, targeting more residential societies and educational institutions to scale up waste treatment capacities and further reduce the city’s ecological footprint.