Category Archives: News

Mr. Olympia Entry Secured by Indian and Thai Winners at The Steadfast Nutrition Pro Show

India: India witnessed the grand culmination of Asia’s largest health and fitness extravaganza, the International Health, Sports, and Fitness Festival (IHFF). A huge draw at the event were marquee events and colossal bodybuilding championships – the Steadfast Nutrition Pro Show, Asia’s biggest bodybuilding event and the Amateur Olympia, India’s biggest bodybuilding tournament for amateur athletes, both sponsored by India’s leading sports and wellness nutrition brand Steadfast Nutrition. This year’s edition broke records drawing a massive crowd of over 4000 athletes, including 150 international competitors, 80,000 spectators, and industry leaders. With over 200 exhibitors, it was also the world’s largest health, sports, and fitness expo. For the past five years, Steadfast Nutrition has been a pivotal partner of the IHFF, paving the way for Indian bodybuilding athletes to compete on the biggest world stage – athletes who win the pro show get a direct ticket to the world’s most prestigious bodybuilding competition, the Mr Olympia USA.

The Steadfast Nutrition Pro Show continued to shine as Asia’s premier bodybuilding championship, providing a direct pathway to the prestigious Mr Olympia. Four winners were declared – an unprecedented 3 from India – who now get a shot at global fame – Anand Yadav, Ravinder Singh, and Manoj Patel from India won in the Men’s Classic Physique, Men’s Wheelchair, and Men’s Physique categories respectively while Jil Meret Schmitz from Thailand won in the Women’s Bikini category.

Meanwhile, the Amateur Olympia awarded 25 IFBB pro cards, transforming the careers of amateur athletes by propelling them into the professional bodybuilding circuit. Both championships were a spectacular showcase of athleticism, poise, and passion, set off to stunning light and sound effects.

Speaking about the success of the event and why Steadfast has thrown its weight behind these championships and the IHFF year after year, Steadfast Nutrition founder Mr Aman Puri said, “India is a powerhouse of sporting talent. Through our consistent support of the IHFF and these championships, we aim to create a clear pathway for Indian athletes to succeed globally and elevate Indian bodybuilding to global standards. As the first and only brand in the country to introduce a pro show in 2022, Steadfast has paved the way for Indian athletes to compete in the world’s most coveted bodybuilding championship – the Mr Olympia USA, giving them an unparalleled opportunity to win there and earn substantial prize money, international recognition, and lucrative sponsorships. Legends like Arnold Schwarzenegger, Phil Health, and Dexter Jackson cemented their legendary status on that very stage. Currently, only cricket, football, and hockey dominate the discourse around sports. We’re determined to give an opportunity to more sports like bodybuilding to thrive in the country, which aligns with our vision of making India the world’s sports capital by 2040.”

“The Amateur Olympia is India’s biggest bodybuilding event for amateur athletes and brings together fitness enthusiasts and amateurs, giving them global exposure. It gives a life-altering chance to amateurs to earn pro cards which propel them into the professional circuit with its exciting opportunities for sponsorships, prize money, and a flourishing career,” Aman Puri added.

Both the Steadfast Nutrition Pro Show and the Amateur Olympia are organised under the aegis of the International Fitness and Bodybuilding Federation (IFBB) – the governing body for bodybuilding championships the world over. The IHFF was a focal point for fitness expertise, networking, and knowledge exchange, making it an essential event for those engaged in the fitness and nutraceutical industry.

Apart from the Pro Show and the Amateur Olympia, this year’s IHFF also witnessed several other competitions, including powerlifting, pro panja, and zumba. Steadfast Nutrition has empowered countless athletes to medal-winning performances internationally and at the national level in championships such as the Olympics and the Commonwealth Games. The brand has carved a niche because of its organ-friendly, safe, and effective formulations.

AI, Drones, and Solar: Industry Leaders Share Insights on Workforce Evolution, Innovation, and Growth in India

By-Mr. Anji Maram, Founder and CEO of CriticalRiver

As we reflect on 2024, perhaps the most consequential change we must reckon with is the impact of AI and automation on workforce dynamics. Automation is no longer solely about pursuing efficiency; it’s about empowering humans to focus on thoughtful, strategic, creative, and exploratory work while routine tasks are managed by intelligent systems. During this transformative period, we at CriticalRiver are witnessing the evolution as organizations worldwide embrace AI-powered tools to strengthen their workforces.

Our Digital Science Innovation Lab (DSiL) plays a pivotal role in this journey, leveraging data science and advanced analytics to provide actionable insights that complement AI-driven collaboration. Finding the right balance will require upskilling employees to work alongside AI while fostering an environment that champions human ingenuity. This partnership paves the way for a collaborative future where human-AI synergy drives innovation and productivity.

Marut Drones

By-Prem Kumar, CEO & Co-Founder, Marut Drones

The Indian drone industry is on an impressive growth trajectory, driven by innovation, supportive policies, and a committed ecosystem. To achieve our vision of becoming a global drone hub by 2030, we must address challenges like certification delays, subsystem reliability, and cost competitiveness. By investing in advanced technologies like AI, autonomous navigation, improved batteries, and fostering a skilled workforce through training and education, we can unlock groundbreaking advancements and expand drone applications across industries.

Small startups, the backbone of innovation, often struggle with the scale needed for substantial investments, especially when competing against China’s mass production and low-cost pricing. With continued support from government policies and proactive regulators, we remain optimistic that 2025 will be a transformative year for Indian drone manufacturers, driving growth and self-reliance.

Freyr Energy

By-Radhika Choudary Co-Founder and Director, Freyr Energy

As the solar industry continues to grow rapidly, the focus is shifting toward quality solar solutions and enhanced customer experience. Over the last decade electricity tariffs have risen by nearly 60%, and by 25% in the last year alone, while solar adoption in India has surpassed 3 million households. Yet, a significant gap remains, with over 300 million potential consumers still untapped. Solar has emerged as the most affordable energy source, supported by abundant financing options and government subsidies. This rapid growth is also expected to create more employment opportunities and drive technological innovation. Companies that prioritize quality products and customer-centric initiatives, such as Solar Experience Centers, are poised to lead the industry and deliver long-term value

Smoking, Drinking: Why Pancreatic Cancer Cases Are Rising in Indian Men

By-Dr. V S N Rao, Chief Radiation Oncologist, Director – Medical Services & HOD – Radiation Oncology,HCG Cancer Centre, Vijayawada

Pancreatic cancer is a devastating disease that affects thousands of people worldwide each year. In India, pancreatic cancer is becoming a significant public health concern, particularly among men. The disease is increasingly being diagnosed in men, and it’s essential to understand the reasons behind this trend.

 The Alarming Rise of Pancreatic Cancer in Indian Men
Pancreatic cancer is a growing concern in India, with men being disproportionately affected. The incidence of pancreatic cancer is rising rapidly, and men are more likely to develop the disease than women.

 Smoking: A Major Risk Factor for Pancreatic Cancer
Smoking is a well-established risk factor for pancreatic cancer. Tobacco smoke contains carcinogens that can damage the DNA of pancreatic cells, leading to cancer. Smoking is a widespread habit in India, particularly among men.

 Drinking: Another Significant Risk Factor for Pancreatic Cancer
Drinking, particularly heavy drinking, is another significant risk factor for pancreatic cancer. Alcohol consumption can lead to chronic pancreatitis, a condition characterized by inflammation of the pancreas, which can increase the risk of developing pancreatic cancer. Drinking is becoming increasingly common in India, particularly among men.

 Other Risk Factors for Pancreatic Cancer
In addition to smoking and drinking, several other factors contribute to the rising incidence of pancreatic cancer in Indian men. A diet high in processed meat, sugar, and unhealthy fats can significantly increase the risk of developing pancreatic cancer. Obesity is another substantial risk factor, particularly in men, as excess body fat can lead to chronic inflammation and insulin resistance, both of which can increase the risk of pancreatic cancer. A sedentary lifestyle can also contribute to the development of pancreatic cancer.

 Symptoms of Pancreatic Cancer
Early detection of pancreatic cancer is crucial for effective treatment. However, symptoms often appear at an advanced stage, making it challenging to diagnose the disease. Common symptoms of pancreatic cancer include abdominal pain that radiates to the back, weight loss and loss of appetite, fatigue and weakness, jaundice (yellowing of the skin and eyes), dark urine and pale stools, and new-onset diabetes. Recognizing these symptoms and seeking medical attention promptly can significantly improve treatment outcomes.

 Precautions to Reduce the Risk of Pancreatic Cancer
While some risk factors for pancreatic cancer cannot be controlled, there are steps that can be taken to reduce the risk. Quitting smoking and avoiding secondhand smoke can significantly lower the risk of developing pancreatic cancer. Limiting alcohol consumption to moderate levels, maintaining a healthy weight through a balanced diet and regular exercise, and eating a diet rich in fruits, vegetables, and whole grains can also help reduce the risk. Additionally, avoiding processed and red meat, and staying physically active can also contribute to a lower risk of pancreatic cancer.

 The rising incidence of pancreatic cancer in Indian men is a significant public health concern. Smoking and drinking are major risk factors for the disease, and efforts to reduce their prevalence are essential. Adopting a healthy lifestyle, including a balanced diet, regular physical activity, and maintaining a healthy weight, can also help reduce the risk of developing pancreatic cancer. By working together, we can reduce the burden of pancreatic cancer in India and improve the health and wellbeing of our citizens.

Views on Key Trends Witnessed by the Fintech & Life Insurance Industry in 2024 and Outlook for 2025

By-Mr. Dilip Modi, Founder & CEO of Spice Money

“2024 has been a landmark year for the fintech industry, achieving unprecedented milestones in innovation and financial inclusion. India now boasts 26 fintech unicorns, including one decacorn, with registered startups surging from 2,100 in 2021 to 10,200 in 2024 and a combined valuation of $125 billion. Payments and lending categories attracted the maximum amount of funding, accounting for 85% of capital raised, while UPI surpassed 10 billion transactions in August, underscoring its transformative impact.

Spice Money is proud to contribute to this remarkable growth with offerings like biometric banking through AEPS, assisted bill payments, cash collection, and the rollout of UPI for rural India. Our foray into MSME lending and a robust 14-lakh-strong Adhikari network has extended essential financial services to 95% of rural pin codes and 2.39 lakh villages. In 2024, we impacted over 2.5 crore rural customers monthly, fostering trust, financial accessibility, and economic empowerment across Bharat.

Looking ahead to 2025, India is on track to have approximately 150 fintech unicorns with a combined valuation projected to reach $500 billion by 2030. The industry’s future lies in driving scalable and inclusive solutions through collaboration with policymakers and public partners, fostering sustainable and impactful growth for millions across the country.

At Spice Money, we remain committed to advancing Bharat’s financial inclusion through tech-driven solutions, ensuring compliance, and enhancing fraud risk management while prioritizing sustainable and profitable growth. A supportive regulatory framework and robust public-private collaboration are essential to addressing the unique needs of rural India. With rural fintech leading India’s digital revolution, Spice Money aims to build a resilient, inclusive financial ecosystem that uplifts communities and accelerates economic progress.”

By-Mr. Pankaj Gupta, MD and CEO of Pramerica Life Insurance

“The year 2024 has been a defining period for the life insurance industry, marked by a strong emphasis on customer centricity. Regulatory advancements have not only enhanced transparency and trust but have also created avenues for sustainable growth, making the industry more robust and resilient. The revised PPHI (Protection of Policyholders’ Interests) guidelines and new surrender value regulations underscore the sector’s commitment to improving customer experience and fostering policyholder confidence.

Product preferences also saw a notable shift, with Unit-Linked Insurance Plans (ULIPs) emerging as the top choice for policyholders. This was driven by robust equity markets and the growing appeal of wealth creation through insurance. Industry has witnessed rise in New Business Premium from ticket size INR100K & above from 40% in Q1FY24 to 45% in Q1FY25. The growth is largely driven by private insurers whose share of new business from ticket size above 100K has gone up from 55% in Q1FY24 to 60% in Q1FY25 as business mix moves more towards ULIPs, highlighting a rising inclination towards products that blend financial protection with investment benefits. Improved 13-month persistency metrics further reflect the industry’s focus on offering the right products and strengthening collection mechanisms.

At Pramerica Life Insurance, 2024 has been a year of meaningful strides, marked by our commitment to sustainable growth and excellence in serving our customers and stakeholders. We have made significant strides in expanding our reach, particularly in underserved segments, supported by our strong MFI business. This aligns with our commitment to championing the regulator’s vision of ‘Insurance for All by 2047’. Looking ahead, we see immense opportunities in addressing India’s underpenetrated pensions market, currently at just 3% of GDP. With the elderly population projected to grow 2.4 times by 2050, the demand for retirement-focused solutions is expected to rise steadily. Life insurers have a critical role in bridging this gap with innovative and tailored products. As we continue to empower customers with transparent, accessible and innovative solutions, we remain steadfast in our focus on ULIPs as a key component of our product mix. Meanwhile , Bima Trinity is set to revolutionise the sector for customers and distributors alike. By leveraging these opportunities, Pramerica Life Insurance is well-positioned to enter into a new era of growth, supporting India’s journey towards comprehensive financial protection by 2047.”

Expert Quotes on Real Estate Sector: 2024 Trends and 2025 Forecast

By-Mr. Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd.

“The Indian real estate sector surged in 2024, supported by rising urbanization, shifting lifestyles, and increasing demand across affordable, mid-income, and luxury segments. Residential demand has been particularly strong, while the luxury market saw a boost from high-net-worth individuals and NRIs keen on high-end amenities in cities like Gurugram, Mumbai, and Bengaluru. Sustainability is a driving trend, with eco-friendly, energy-efficient properties gaining popularity. Valued at approximately $493 billion, the sector contributes 7.3% to India’s GDP and is the second-largest job creator after agriculture.

Looking ahead, India’s real estate market is expected to play a transformative role in the country’s ‘Viksit Bharat’ (Developed India) vision, with projections estimating the sector could reach $1.3 trillion by 2034. By 2030, housing demand is anticipated to grow to around 70 million units, driven by urban infrastructure projects, favorable policies, and a resilient economy. As infrastructure projects accelerate and the economy expands, real estate’s contribution to GDP is poised to rise, solidifying its position as a key pillar in India’s journey toward sustained economic growth and urban modernization.”

By-Mr. Aman Sarin, Director & Chief Executive Officer, Anant Raj Limited

The year 2024 witnessed strong momentum in the Housing sector, with the luxury and ultra-luxury segments taking center stage. Cities like MMR and Gurugram-NCR saw a surge in demand for high-end properties priced above ₹5 crore, driven by an increasing number of prospective buyers seeking premium living spaces.

Looking ahead to 2025, we expect this strong demand to continue and growth across all housing segments, however, with limited supply. Key factors supporting this positive outlook include India’s robust economic growth, stable interest rate, improved consumer confidence, and the dominance of reputable developers capturing significant market share.

Additionally, the RBI’s recent reduction in the Cash Reserve Ratio (CRR) is likely to translate into lower lending rates as banks pass on the benefits to borrowers. With inflation under control and a resilient economy, there is also a strong possibility of a policy rate cut in upcoming MPC meetings. Lower interest rates would enhance affordability and further boost buyer sentiment, driving continued momentum in the real estate sector.

By-Akash Khurana, President and CEO, Krisumi Corporation

The trend in 2024 –
The Delhi NCR real estate market has seen an unprecedented surge in 2024, with over 75,000 residential units sold, marking a 15% year-on-year growth, as per a recent Knight Frank report. This growth was fuelled by infrastructure advancements like the completion of the Dwarka Expressway and policy reforms supporting affordable housing. The market’s evolution highlights a shift toward integrated townships and sustainable developments. Dwarka Expressway accounted for a substantial chunk of the sales in Gurugram region which is supported by enhanced connectivity and modern amenities. Like in 2023, even in 2024 buyers continued to prioritize larger homes with green spaces and premium facilities. Inline with the growing preference about 35% of new projects, as per CBRE, are being developed with integrated IoT-enabled smart home solutions signalling a shift towards tech-driven living. The demand for luxury housing also continued to rise sharply during the year. As per a PropTiger report, India’s luxury housing market experienced a remarkable 37.8% surge in sales in 2024. Homes priced at ₹1 crore and above made up 20% of total sales, while homes priced over ₹4 crore witnessed an unprecedented growth of 82%, reflecting a rising demand for premium living, the report stated. The trend may continue in the coming year.

Outlook for 2025 –
In 2024, as per an Anarock Capital report, real estate developers raised ₹1281 crore raised via qualified institutional placements and plan to launch 253 million square feet of housing over the next five years, thus showcasing immense confidence in the sector’s resilience. Accordingly the strong momentum is likely to persist in 2025 as well. Delhi NCR is expected to add 100,000 new units in 2025, with luxury and ultra-luxury segments projected to grow by 20% as per a Cushman & Wakefield report. The completion of key infrastructure projects like the Delhi-Mumbai Expressway and the push for sustainable development will further bolster the market. Luxury housing will likely continue its upward swing, buoyed by rising HNI numbers, infrastructure advancements, and evolving buyer preferences. There’s also a rising demand for mid-segment luxury housing priced above ₹ 2 crore, catering to aspirational millennials. Projects focusing on wellness amenities, like air purification systems and meditation spaces, would continue to gain further traction. At Krisumi Corporation, we’re committed to pioneering these trends, delivering projects that redefine urban living through innovation, quality, and sustainability.

How 2024 food trends marked consumer inclination towards healthy eating; Transitions expected in 2025

By-Mr Vishal Gupta, Managing Director, Borges India

“The year 2024 marked a significant transformation in how people approach food and health, with healthy eating emerging as a dominant trend. This movement has been fuelled by a blend of heightened health awareness, lifestyle changes, adapting healthy focused fitness regime and the introduction of innovative food options. At its core, this shift reflects a focus on embracing longevity, overall well-being, and sustainable living. One of the standout trends of 2024 was the increasing popularity of the Mediterranean diet and fitness activities. Mediterranean diet, renowned for its health benefits, emphasizes on whole grains, fresh fruits, vegetables, nuts, legumes, and, most notably, olive oil. Often hailed as one of the healthiest oils globally due to its exceptional fat profile, olive oil has become a staple for enhancing both flavour and nutrition in everyday meals.

In parallel, fitness activities have also taken centre stage. Physical activities such as cycling, running, and yoga have gained immense traction, with more individuals incorporating these exercises into their daily routines. Whether it’s the thrill of a cycling adventure, the mental clarity and flexibility brought by yoga, or the endurance challenge of running, these activities are not only enhancing physical fitness but also promoting mental well-being. This growing connection between nutrition and exercise is helping individuals create balanced, health-conscious lifestyles.

The rise of mindful consumption has reshaped consumer behaviour. Products like olive oils, organic teas, healthy diet and nutrition are resonating well with the values of health-conscious individuals. This evolution underscores a collective commitment to nutrition, sustainability, and the long-term benefits of better eating habits. Looking ahead to 2025, we anticipate further transitions, including a growing demand for functional foods, personalized nutrition, and innovations that integrate sustainability into the food ecosystem. As brands, our focus must remain on offering quality, transparency, and value to meet these evolving expectations. In 2025, the popularity of healthy lifestyle practices through better dietary habits is anticipated to grow even more. The food landscape in 2025 will likely showcase a stronger dedication to health and wellness among consumers. As these trends develop, they will not only shape consumer preferences but also spur innovation in the food industry”.

Delhi Public School Hinjawadi Celebrates Annual Day with the Theme ‘Rashtra Devo Bhava – Nation First’

Pune, 27TH December, 2024…. Delhi Public School, Hinjawadi, celebrated its Annual Day with grandeur and enthusiasm, bringing the theme ‘Rashtra Devo Bhava – Nation First’ to life. The event beautifully showcased India’s rich heritage, including its festivals, dances, and cultural unity in diversity, food, monuments, personalities, and more. Adding a special touch to the event were elements like Geeta recitation, mythological narratives, Vedic shlokas, and the timeless wisdom of Indian culture.

Eminent guests graced the event, Mr. Vinoy Kumar Choubey, IPS, Commissioner of Police, Pimpri Chinchwad, and Dr. Namrata Majhail, Director of The Orchid School, whose insightful words left an indelible mark on everyone present. The school’s management members, Mr. Gautam Rajgarhia, Mr. Siddharth Rajgarhia, Mr. Satish Agrawal, and Mr. Harish Agrawal, also honored the occasion with their presence, reaffirming their commitment to the school’s vision and mission.

The auditorium was packed with enthusiastic parents who were thrilled to witness the spectacular performances of the students. From mesmerizing dances and skits to awe-inspiring recitations and music, the event received overwhelmingly positive feedback from the audience. Parents lauded the school’s efforts in nurturing not just academic excellence but also a deep-rooted sense of culture, character, and nation-first values.

The evening stood as a testament to Delhi Public School Hinjawadi’s unwavering dedication to its ethos and vision of cultivating responsible global citizens deeply rooted in Indian culture. The joy and pride on the faces of students, parents, and teachers alike truly made it a memorable celebration.

SurveySensum Identifies 5 CX Trends Shaping 2025

27th December 2024, New Delhi: SurveySensum, a leading customer experience (CX) management platform in Asia, has announced its latest Top 5 CX Trends for 2025 report. The research is based on insights from over 2,500 Indian customers across regions, income, age groups, and industries including B2B, SaaS, Telecom, automotive, etc. The study shows a key shift toward more personalized, empathetic, and transparent customer interactions, offering valuable insights for businesses looking to enhance their CX strategies in 2025.

“In 2025, the customer experience landscape will undergo a fundamental upheaval, making it critical for organisations to create meaningful and long-term relationship via a deep understanding of evolving consumer needs. Listening to consumers is critical for organisations to build long-term success and trust in any industry, says Rajiv Lamba, SurveySensum’s Founder and CEO. “As CX advances, organisations that prioritise real-time, data-driven insights will not only satisfy but anticipate consumer expectations, influencing industries worldwide. Crucially, businesses must first understand their customers’ demands before leveraging technology to improve their experience, rather than the other way around.”

 5 CX Trends for 2025 :

The Power of Personalisation and Empathy Personalisation is not just a preference, but a key driver of customer satisfaction and loyalty. However, concerns about data privacy remain a major barrier to building trust. To build meaningful relationships, businesses must balance between offering personalized experiences and respecting customer privacy.

Research reveals that 74% of consumers prefer brands that personalize their offerings, yet 57% feel they aren’t receiving this level of customization. This gap presents a critical opportunity for businesses to stand out. While 87% of marketers believe personalization supports business continuity and 51% report increased sales through hyper-personalized interactions.

Balancing Automation with Human Touch While businesses are expanding their investment in self-service platforms such as chatbots and virtual assistants, a sizable 76% of consumers still prefer human interaction for difficult or sensitive situations. The report cautions against relying too much on automation, stating that if technology completely substitutes human help, trust would suffer. To create consumer trust, the most effective CX initiatives will prioritise a combination of AI-powered self-service and easily available human help. 47% of customers claim poor interaction quality with AI systems, while 30% think it takes more effort to communicate with chatbots.

Trust and Transparency are Paramount The study emphasises that trust is the most important driver of advocacy, even more so than speed or affordability. 65% of consumers prioritize trust in the information provided by companies. Clear, honest, and reliable communication is crucial, particularly in post-purchase support and product quality. 43% of customers reported facing communication issues when interacting with brands, indicating low customer trust in brand communications. Being transparent about how customer feedback is used and how services are delivered enhances organizational trustworthiness.

The Evolving Voice of the Customer Traditional feedback channels are proving to be less effective, as only 22% of customers provide direct feedback to companies after a negative experience. Businesses are now urged to monitor diverse channels such as social media and third-party review sites to capture a fuller view of customer sentiment.

Need for a seamless omnichannel experience. Further, the study highlights the need for seamless omnichannel experiences, where 65% of customers report having to start their journey from scratch when switching between channels

As consumer expectations evolve, businesses that embrace these CX trends will be better positioned to boost satisfaction, loyalty, and long-term growth.

Future Sports Stars Start the Journey to the Games of the Future

27 December 2024, Hong Kong: The results are in from the latest Games of the Future (GOTF) Majors and GOTF Minors, as the new generation of phygital sports athletes prove themselves in the fight for a place at next year’s Games of the Future tournament in the UAE. Organized by the World Phygital Community (WPC), these events continue to push the boundaries of traditional sports by uniting athletes from diverse backgrounds and showcasing the incredible potential of phygital competition, a brand-new category of sports where the athletes play both physical and digital versions of the same sport.

 The GOTF Minors concluded on November 30th, 2024, featuring teams that participated in tournaments within a country. The winners from these GOTF Minors will also participate in the GOTF Majors, alongside other GOTF Minor winners, for a chance to compete at the Games of the Future 2025, taking place in the UAE. The GOTF Majors will run until January 30th, 2025.

 The journey to the Games of the Future 2025 in the UAE begins with the GOTF Minors. Here are a few standout results from some of the GOTF Minor finals:
• Belgrade, Serbia: Phygital Dancing – Katarina Kuburović triumphed over Tijana Ivanov with a score of 2 – 0
• Urgench, Uzbekistan: Phygital Football – Shavat edged out Hazorasp 9 – 8 in a nail-biting final
• Yaoundé, Cameroon: Phygital Basketball – BBC lost 9 – 21 to the Warriors in a dominant display

 The winners from all the GOTF Minors have then progressed through to the GOTF Majors, which are currently underway. Over 164 applications from WPC members have been submitted to host GOFT Majors, with some already completed including Uzbekistan, Armenia, Cameroon, Oman, Russia and Serbia, having led the way in this pivotal stage. The Omani Committee for Games and Electronic Sports made history as the first WPC member to host a compliant GOTF Major, setting a new benchmark for future events.

 The GOTF Majors have taken the excitement to new heights, with intense matches captivating audiences worldwide. Here are a few standout results from some of the GOTF Major finals:
• Armenia: Phygital Basketball – EREBUNI secured a narrow 34 – 30 victory over WIN 3
• Oman: Phygital Football – JR Style outmaneuvered Fearless to claim an 8 – 4 win
• Russia: Phygital Shooter – Liga Pro Team was defeated by Donstu Esports with a commanding 11 – 20 score

René Fasel, Board Director of the World Phygital Community highlighted the dedication shown by WPC members around the world: “The GOTF Majors and Minors have not only spotlighted exceptional talent but also brought together a vibrant, passionate global community that is redefining competitive sports. These tournaments embody the spirit of innovation and teamwork that drives phygital sports forward. As we look toward the Games of the Future, we are witnessing the dawn of a new era in sports, one that seamlessly bridges the digital and physical worlds and promises to inspire athletes and fans worldwide.”

The journey to the Games of the Future 2025 in the UAE exemplifies the transformative potential of phygital sports. Each tournament strengthens the bonds within a global community, showcasing how innovation and collaboration are redefining the future of competitive sports.

Living in Harmony Balancing Material Success and Spiritual Growth in Plotted Communities

By-Mr. Gaurav K Singh, Managing Director & Founder, Womeki Group

In today’s fast-paced world, the pursuit of material success often dominates our lives, shaping our choices and driving our ambitions. Nowhere is this more evident than in the rapid expansion of plotted communities, where modern infrastructure and luxurious amenities cater to the growing aspirations of individuals and families. These communities offer convenience, security, and an elevated standard of living, becoming symbols of progress and achievement. Yet, amid this pursuit of material well-being, there is a growing awareness of the need for spiritual growth—a reminder that true fulfillment comes from nurturing both the external and internal dimensions of life.

Plotted communities, designed to cater to modern lifestyles, are typically defined by their structured layouts, expansive homes, and a host of facilities that cater to physical comfort and social engagement. However, the demands of maintaining such a lifestyle often lead to a focus on work, financial stability, and material accumulation, sometimes at the expense of inner peace and spiritual well-being. As a result, residents may find themselves caught in a cycle of constant striving, with little time for self-reflection or personal growth.

Balancing material success with spiritual growth in these communities requires a conscious shift in priorities. While material success offers security and comfort, spiritual growth fosters resilience, empathy, and a deeper sense of purpose. The challenge lies in integrating these two aspects seamlessly within a community structure that supports both individual and collective well-being.

Plotted communities can serve as fertile ground for this integration. By fostering environments that encourage mindfulness and connection, they can promote a holistic lifestyle. Spaces dedicated to meditation, yoga, and communal gatherings can transform these communities from mere residential zones into nurturing ecosystems where residents thrive both materially and spiritually. The presence of parks, walking trails, and serene natural surroundings further enhances this balance, offering residents the opportunity to reconnect with nature and, in turn, themselves.

Moreover, fostering a sense of community is essential in promoting spiritual growth. In a world where digital connections often replace personal interactions, plotted communities have the potential to revive the lost art of meaningful human connection. By encouraging neighborly interactions, shared celebrations, and collective service initiatives, these communities can build a sense of belonging and mutual support, creating an environment where both material and spiritual needs are met.

Ultimately, the true success of plotted communities lies not just in their architectural design or material offerings but in their ability to nurture the human spirit. When residents find harmony between their external achievements and internal growth, they cultivate a life that is not only successful but also deeply satisfying. In this balanced state, plotted communities can become more than just places to live; they can evolve into sanctuaries where material progress and spiritual enrichment coexist, allowing individuals to lead truly fulfilling lives.