15, Oct 2024
Social Beat’s Digital Campaign for Fortune Foods During Ganesh Chaturthi using AI drives engagement
Chennai, India, 15th October, 2024: Social Beat, one of India’s leading digital growth partners, released an impactful digital campaign for Fortune Foods during the auspicious occasion of Ganesh Chaturthi 2024. The campaign, inspired by Lord Ganesha’s rich cultural heritage, timeless mythological stories and his love for food, aimed to unite communities online and provide engaging experiences through a series of creative contests and storytelling brought to life with the help of artificial intelligence.

The primary goal of the campaign was to celebrate Ganesh Chaturthi in a way that resonates with both younger and older generations. By presenting ancient tales of Lord Ganesha in a fun, modern format, the campaign brought people together, blending tradition with innovation.
Commenting on the campaign, Jignesh Shah, Head of Marketing, Fortune Foods, said, “Ganesh Chaturthi is a cherished festival for millions, and we wanted to connect with consumers in a way that honours tradition while embracing innovation. Food is such an integral part of the celebrations, and Social Beat’s creative approach enabled us to not only share the essence of Lord Ganesha’s stories but also engagingly celebrate the festive flavours. The results truly exceeded our expectations in terms of both reach and engagement.”
Speaking on the success of the campaign, Suneil Chawla, Co-Founder, Social Beat, said, “Ganesh Chaturthi is a festival that brings people together, and we wanted Fortune to facilitate that in the digital space. Our goal was to blend cultural storytelling with modern technology, creating a campaign that not only engages but also inspires. The overwhelming response we received highlights the power of digital storytelling in resonating with diverse audiences.”
Performance Highlights:
● Total Reach: Over 21 million accounts engaged across 10 days
● New Instagram Followers: 1,500
● Total Contest Entries: 1,622
● Total Impressions: 48.5 million
● Average Cost Per Engagement (CPE): As low as ₹0.01
The campaign received an overwhelming response, particularly on Facebook and Instagram, driving the highest engagement with over 3.5 million video views.
The 10-day digital campaign titled “A Divine Journey Through the Timeless Tales of Lord Ganesha,” featured five stories and five contests, each designed to educate, entertain, and encourage audience participation while promoting the values and wisdom associated with Lord Ganesha. AI tools such as Midjourney, Immercity, and Photoshop AI were used to create compelling story visuals, supported by an exciting series of contests that ran throughout the 10-day festival. Each day featured a new tale or contest, offering rewards for participants. This multi-platform strategy included a mix of Instagram and Facebook posts, videos, and interactive content, concluding with a special Visarjan post.
The Ganesh Chaturthi campaign for Fortune Foods is a testament to Social Beat’s expertise in driving digital impact and engagement, connecting brands with their audience on a deeper, more personal level.
About Social Beat:
Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.
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- By Rabindra
15, Oct 2024
Apollo Hospitals initiates lifesaving 24/7 Chest pain clinics to detect heart related pain swiftly & prevent cardiac deaths
Visakhapatnam, October 15th, 2024: Apollo Hospitals, Visakhapatnam, is launching a revolutionary initiative, the ‘Apollo Chest Pain Clinic’, to combat the alarming rise in sudden cardiac deaths, especially among younger individuals. The Chest Pain Clinic was formally inaugurated by Smt. Vangalapudi Anitha, the Hon’ble Home Minister of Andhra Pradesh, today at Apollo Hospitals, Health City, Visakhapatnam. The services of Chest Pain clinics will be accessible at Apollo Hospitals at conveniently located Ramnagar and Health city hospitals. Anyone even with an iota of symptoms of chest pain can rush to the nearest clinic.
This specialized Apollo Chest Pain clinics are designed to address chest pain concerns, whether real or perceived, and are accessible to anyone experiencing such symptoms. They provide life-saving care for patients suffering from an actual heart attack, ensuring rapid and expert medical intervention. While those experiencing a false alarm will get reassurance from the experts at no-cost. The objective of this initiative is to make critical heart care accessible to all, without the fear of financial burden during precautionary visits.

Both the Chest Pain Clinics are equipped with cutting edge technology and infrastructure to handle patients needing care on emergency basis. Expert specialists will be available round the clock to treat heart attack patients within the prescribed timelines. Every patient presenting with chest pain will be immediately evaluated by a dedicated emergency team to determine whether the pain is cardiac-related or due to other causes. The patient will undergo an ECG, Trop I and a cardiologist will diagnose the cause of the pain. If the investigations indicate the pain to be a heart attack, appropriate treatment will be administered as per the standard guidelines and protocols. The treatment may include medical management, Angio and Primary angioplasty as per the requirement.
Smt. Vangalapudi Anitha speaking on the occasion extolled the services of doctors and medical community for coming to the rescue of patients in their hour of distress. When faced with serious health issues, like heart conditions, the first name that often comes to mind is Apollo Hospitals. Continuing its commitment to accessible and patient-friendly healthcare, Apollo is introducing the Chest Pain Clinic, a pioneering service designed to offer immediate attention to anyone experiencing chest pain. This innovative initiative ensures that patients with chest pain can get a quick opinion on whether it’s heart-related or not. If the pain is linked to a cardiac issue, they can receive immediate treatment. Remarkably, if the pain is not heart-related, Apollo will waive any charges for the consultation, addressing a key concern for many who hesitate to seek care due to uncertainty over the costs involved. Differentiating between heart-related chest pain and other causes, such as gastric issues, can be challenging. Heart problem was once considered a condition of the elderly is now affecting younger populations, largely due to lifestyle changes and the lingering effects of COVID-19. This makes early detection and timely intervention even more critical. Unfortunately, many delay seeking care out of fear of high hospital costs, a hesitation that can prove fatal. Apollo’s Chest Pain Clinic provides a lifeline, allowing anyone in doubt to seek immediate medical evaluation without delay. This initiative not only ensures prompt treatment for heart-related issues but also offers peace of mind for those whose symptoms are unrelated to the heart, ensuring that patients can focus on recovery rather than worrying about potential costs. As heart disease becomes more prevalent, particularly in rural areas where awareness is lacking, Apollo Hospitals can by producing videos and other information about heart health, covering symptoms, prevention tips, exercises, and lifestyle changes, help reach a wider audience and raise awareness, ensuring that more people can take proactive steps to safeguard their heart health.
Apollo Hospitals is initiating the lifesaving round the clock Chest pain clinics aimed to detect heart related pain swiftly and prevent cardiac deaths. These specialised clinics bring advanced cardiac care closer to the community, ensuring that no critical moment is wasted in the fight to save lives. These clinics are manned by qualified ER doctors with a 24/7 cardiologist coverage, says Sri Y. Subramaniam, Regional CEO, Apollo Hospitals.
Dr. D.K. Baruah, Senior Cardiologist, Apollo Hospitals, Visakhapatnam, said, When we launched Apollo Hospitals in Vizag, cardiac care in the region was still in its infancy. We were proud to be pioneers, performing the first angioplasty in coastal Andhra and subsequently introducing advanced procedures that matched the highest global standards. Our commitment to bringing world-class healthcare to this region has only grown stronger. With the introduction of the Chest Pain Clinic at Apollo Hospitals, our mission is to prevent the tragic loss of life caused by delays in detecting heart attacks and administering urgent treatment. Time is critical when it comes to heart health, and even a brief delay can be the difference between life and death. Through this initiative, we aim to eliminate the dangerous time lag that often occurs between the onset of symptoms and receiving proper care. By offering immediate evaluation and treatment, we ensure that lives are saved and patients receive the timely care they deserve.
The fully equipped ACLS ambulances at Apollo Hospitals, with well-trained medical and Paramedical staff are available 24/7 for patients with a quickest response. All pickups for emergencies are Free within a radius of 10 Kms from the hospital.
Sri Y. Subramaniam, Regional CEO, Apollo Hospitals; Senior Cardiologists Dr. D.K.Baruah; Dr. N.K.Panigrahi; Dr. Sashanka Chunduri; Dr. Chakradar pedada and Dr. Ravikanth T.; Cardiothoracic Surgeons Dr. J.K.Trivedi and Dr. L.Vijay; Dr. Balakrishna, Medical Superintendent and Ramchandra, COO, Apollo Hospitals, Visakhapatnam; graced the occasion.
15, Oct 2024
EuroKids Celebrates Aksharabhyasam with 1500 Children, Fostering Early Literacy and Growth
Chennai, October 15, 2024: EuroKids, the country’s foremost preschool expert, celebrated Aksharabhyasam, a sacred Indian tradition that marks the commencement of a child’s educational journey. This age-old ritual, particularly celebrated in southern India, symbolises the initiation of children into the world of letters and learning. The celebration held on the auspicious occasion of Aksharabhyasam across 200 EuroKids centres in the Southern region engaging 1500 students, showcased the brand’s commitment to preserving this heritage while integrating it with its newly launched ‘Heureka’, the Visible Thinking Curriculum.

The celebration of Aksharabhyasam at EuroKids is a reflection of the brand’s mission to create enriching educational experiences that extend far beyond the traditional classroom setting. By combining traditional customs with a forward-thinking curriculum and contemporary learning methodologies, EuroKids creates an environment where children are not only introduced to the world of literacy but are also empowered to embark on a journey of holistic growth. This unique approach ensures that each child begins their educational path with a solid foundation that nurtures academic excellence while equally focusing on their emotional, social, and cognitive development.
In order to make the Aksharabhyasam celebration a truly unforgettable experience, EuroKids organised a variety of engaging and interactive activities that brought together students, teachers, and parents. The event featured a respected pandit invited to perform the puja, during which children had their first alphabet beautifully inscribed on grains, symbolising their first step into the world of education. Following the puja, teachers engaged the children with interactive and educational play, further enriching the experience. These thoughtfully designed activities not only made the occasion joyful but also helped instil a deeper understanding of the value of education and fostered a love for life-long learning among students.
Speaking on the celebration, KVS Seshasai, CEO, Pre-K Division (EuroKids), Lighthouse Learning, said, “At EuroKids, we celebrate milestones that reflect the significance of learning in a child’s life. Aksharabhyasam is a wonderful tradition that not only initiates children into the world of knowledge but also allows them to connect with our rich cultural heritage. Our commitment goes beyond academics; it’s about nurturing the minds of tomorrow and building a strong foundation for their future.”
Through celebrations like this, EuroKids seeks to strengthen the foundation of early childhood education by instilling in children the value of lifelong learning, respect for culture, and curiosity from an early age. The newly launched curriculum underscores EuroKids’ commitment to shaping inquisitive, well-rounded learners, reaffirming its position as a leader in early childhood education.
15, Oct 2024
GoMechanic Launches a Fresh Collection of Car Accessories for Auto Enthusiasts This Festive Season
This festive season, GoMechanic, India’s premier automotive service platform, is excited to unveil a stylish and practical new range of car accessories designed for auto enthusiasts. These products not only enhance the driving experience but also make life on the road more convenient. From essential tools to comfort upgrades, GoMechanic’s latest collection has already garnered attention among drivers.

Gusto T5/T9 Car Seat Covers: These stylish covers add a personalized touch to any car interior while ensuring long-lasting comfort.
Lumbar Support Cushions: Perfect for long road trips, these cushions provide much-needed relief, improve posture, and reduce fatigue.
Big Headrests: Designed to enhance passenger comfort, these headrests offer solid neck and head support for a smoother journey.
Mobile Holders : Ideal for easy navigation and hands-free calls, these holders make every drive safer.
Car Chargers: Equipped with advanced technology, these chargers keep devices powered up on the go, while durable High-Speed
C2 Interior Lighting: Add flair to your ride with this lighting solution that combines style with functionality.
Himanshu Arora, CEO and Co-Founder of GoMechanic, expressed his enthusiasm for the launch: “This collection aims to enhance the driving experience for everyone—whether it’s through comfort, style, or practicality. We’ve focused on offering products that truly add value, not just another generic accessory.”
15, Oct 2024
Manu Kapur’s Groundbreaking Book Productive Failure Launched in India
India, October 15, 2024 — Renowned learning scientist Prof. Manu Kapur officially launches his revolutionary book, Productive Failure: Unlocking Deeper Learning Through the Science of Failing, now available for purchase on Amazon India. Published by Wiley/Jossey-Bass, this transformative book offers educators, leaders, entrepreneurs, and lifelong learners powerful, evidence-based strategies to leverage failure for deeper learning, critical thinking, and innovation.

In Productive Failure, Prof Kapur unpacks his groundbreaking theory that failure, when intentionally designed, can be a key driver of success. Drawing on over two decades of research, the book demonstrates how productive failure can be applied in classrooms, workplaces, and personal development settings to foster resilience, creativity, and deeper learning experiences.
“Failure is often misunderstood as a setback when, in fact, it can be an opportunity for profound growth,” says Manu Kapur. “In Productive Failure, I share practical strategies on how to harness failure as a signal for learning, rather than a deterrent. It’s about pushing learners and teams outside their comfort zones to achieve lasting success.”
Kapur’s research has gained global recognition, with applications in schools, universities, and organizational leadership around the world. His work has also received substantial media attention, and he is a sought-after keynote speaker on the global stage.
Now available on Amazon India, Productive Failure offers key techniques such as retrieval practice, generative problem-solving, and motivational hacking, designed to unlock deeper learning and help individuals and teams thrive in today’s fast-paced world.
15, Oct 2024
St. George’s University and Northumbria University Embrace Diversity in New Class Amid Global Education Changes
India, October 15, 2024: Medical education today increasingly focuses on global perspectives and diverse learning experiences, essential for preparing future doctors to meet the demands of an interconnected world. Recognizing this need, many universities partner with international institutions to bring education and clinical training closer to students. St. George’s University (SGU), a School of Medicine in Grenada, in the West Indies has been a pioneer in this area through its long-standing partnership with Northumbria University (NU) in the United Kingdom, established in 2007.

The partnership has welcomed more than 2,500 medical students to spend one or more years of their preclinical or medical degree program at Northumbria University. This offers students the opportunity to complete either a Four-Year MD Program or a Five- or Six-Year MD Track. These tracks are identical to those delivered in Grenada but provide students with the chance to study in and experience a different healthcare environment.
While many traditional study destinations, particularly the UK, have experienced declining interest due to evolving visa regulations and rising costs, the SGU/NU program has defied this trend. For Fall 2024, SGU’s joint MD program with NU saw a significant increase in new student enrolments, attracting an exceptionally diverse cohort of students from over 25 countries, including Australia, Hong Kong, Uganda, Egypt, Jordan, India, Nigeria, Kenya, Japan, Myanmar, Saudi Arabia, South Korea, and Canada, among others.
This growth has been fuelled by several factors. SGU’s strategic approach to international recruitment, with targeted efforts in key markets such as Canada and East Asia, has significantly expanded our reach. Additionally, program innovations and flexible support tools have made SGU’s medical education more accessible to a global audience, helping students gain exposure to a diverse patient population without the need for extensive relocation.
“The diversity of our student body is one of our greatest strengths,” said Dr. James Coey, Assistant Dean of Basic Sciences (UK), St. George’s University School of Medicine. “This year’s growth reflects not only the quality of our program but also the trust students place in SGU to help them realize their dream of becoming doctors in the US or UK. Our comprehensive education, combined with SGU’s extensive clinical partnerships with hospitals in both the US and UK, are factors that help ensure our graduates are well-prepared to succeed in their medical careers.”
15, Oct 2024
MSU and B4M Entertainments Inaugurate Industry Centre of Excellence for Audiography Enthusiasts
In a groundbreaking move for the music and audio engineering industry in India, B4M Entertainments & NHQ Studios and Medhavi Skills University (MSU), inaugurated the state-of-the-art “Centre for Audio Engineering and Recording Arts” on October 6, 2024, in Kochi. The event marked a major milestone in India’s creative sector, providing advanced facilities and unparalleled training to aspiring audio engineers and music professionals.

MSU and Windmill Lane Recording Studios (WLRS), a world-renowned recording studio based in Dublin, Ireland have jointly recognized this facility as an “Industry Centre of Excellence” at the event. The ceremony witnessed the presence of Mr. Kuldip Sarma, Co-founder and Pro-Chancellor at Medhavi Skills University, and Mr. Sajeev Kumar S, Vice President – Industry Relations at the University. The “Centre for Audio Engineering and Recording Arts” promises to be a game-changer, offering world-class facilities such as audio recording studios, a mix & mastering suite, a foley & sound design studio, music production studios, a Dolby Atmos Mix studio, live sound facilities, and a band practice space. These cutting-edge resources will elevate the standards of audio production and education in India, bringing international expertise to local talent.
The collaborative effort ensures that the center upholds global standards in music production and audio engineering, further bridging the gap between India and the global entertainment industry.
On this occasion, Mr. Kuldip Sarma, Co-Founder and Pro-Chancellor of MSU, said “By recognizing NHQ Studios as an Industry Centre of Excellence, Medhavi Skills University will reinforce its commitment to providing hands-on, industry-relevant education. This collaboration will prepare our students to meet the evolving needs of the music and entertainment sectors, equipping them with skills that are both in demand and globally recognized.”
Jim Jacobs, Co- Founder and Director, B4M entertainments and NHQ Studios, stated “We are thrilled to partner with Medhavi Skills University to offer work-integrated courses. On-the-job training is essential for the industry readiness of budding audio engineers. With this state-of-the-art facility, we will deliver high-quality, industry-aligned training programs to aspiring audio engineers.”
With B4M as its skilling partner, MSU is offering industry-aligned audiography programs, including a B.Sc in Audiography and Music Technology and an Advanced Professional Diploma in Audiography and Music Technology. These programs are designed to equip students with the skills necessary for success in this evolving industry.
15, Oct 2024
ITC Mangaldeep Introduces Fusion: A New Range of Agarbatti
National, 15 October 2024 – ITC Mangaldeep, one of India’s leading incense brands has launched its latest range of incense, Mangaldeep Fusion. This new offering is an innovative mix of classic and modern fragrances that aims to elevate the experience of its consumers. Mangaldeep Fusion is designed for those who seek harmony in their spiritual practices while embracing modernity. This innovative product range brings together carefully selected natural ingredients and fragrances that have been traditionally used in Indian households, aiming to transform the incense experience into a modern aromatic journey for devotion.

Each pack of Fusion contains three variants of sticks, uniquely combining one traditional and one modern fragrance per pack. Each charcoal-free pack of incense brings a refreshing twist to daily prayers with its unique fragrance combinations, such as the calming essence of sandalwood paired with the earthy aroma of vetiver, or the soothing notes of lavender complemented by the grounding scent of sage. Additionally, it indulges users in the rich, resinous aroma of sambrani harmoniously blended with the deep, luxurious Arabian fragrance of Oudh.
Commenting on the launch, Mr. Gaurav Tayal, Chief Executive, Matches & Agarbatti Business Division, ITC Ltd., said, “We are happy to launch Mangaldeep Fusion, a range that truly embodies our strength in innovation while reinforcing tradition. We at Mangaldeep are excited about this innovative launch and the enthusiasm we’ve seen from consumers as well as our distributors and wholesalers has been overwhelming. This new range is not just a product launch, it’s a modern interpretation of timeless devotion, blending the best of traditional ingredients with contemporary fragrances.”
Mangaldeep Fusion‘s innovative scent combinations reflect the evolving lifestyle of modern India. Innovated for a younger consumer, these fragrances capture the essence of contemporary cultural fusion in lifestyle, fashion, music, and art, offering a modern twist on traditional aromas. Mangaldeep Fusion is available at PAN Indian retail stores, supermarkets, and popular online platforms and is soon to be available in e-commerce stores.
15, Oct 2024
byteXL introduces Nimbus: A Revolutionary Learning Platform Set to Redefine Coding Education
15 October 2024, Hyderabad – byteXL, the pioneering engineering education transformation platform, is proud to unveil Nimbus, a one-of-its-kind, innovative internal learning platform that changes how students learn to code. Nimbus is crafted for top-notch user experience by giving students the capability and resources to handle challenging coding problems and application development projects.
Nimbus allows students to work in 18+ coding languages, including complex coding languages like Python, C++, and JAVA, all on one platform, so it’s easy to switch between languages when needed. Such flexibility in the change of language will enormously develop efficiency but, in the same place, will give students the opportunity to experiment and learn various programming languages.

The key feature of Nimbus is the ability to launch in as few as 30 to 60 seconds, compared to other platforms, which take several hours to set up. This would provide a great reduction in latency, leading to massive increases in productivity-that is, instead of wasting hours waiting for a machine to configure itself, students will spend their time learning and coding. Nimbus aimed to provide access from affordable devices to eliminate the need for expensive laptops and further facilitate access to top-notch coding education.
Whereas competing platforms command subscription costs very high and often beyond the reach of most, byteXL ensured that Nimbus stayed at reasonable prices. One of the more innovative solutions here is for universities to pay subscription fees for Nimbus so the parents should not have to worry about the subscription. By the aspect of EdTech, Nimbus remains one of the best resources on account of cost and a host of features it has to offer.
According to Karun Tadepalli, CEO, byteXL, “With Nimbus, we’re not just launching a code platform; we’re redefining the entire learning experience for students. The goal is to make sure the next generation of developers will have the skills and tools to remain competitive in the increasingly competitive technology landscape. Added to that, Nimbus will support multiple languages with unmatched speed and affordability, making it a true game-changer in the coding education space.”
“Nimbus is more than a platform’s a game-changing paradigm in the way coding is taught and learned,” said Charan Tadepalli, Co-founder and Chief Sales Officer of byteXL. “By applying advanced technologies and making it more affordable, we are removing obstacles in education and providing students with the needed tools to innovate and lead in the technology industry.”
Nimbus also integrates AI, LLM, and full-stack development, adding to a suite of instruments that will support developers in all fields of coding. The platform is powered by advanced AI to enhance live assistance for students in writing better code faster.
Currently, 27 colleges in India have integrated Nimbus into their curriculum. In this process, 50,000+ students have benefitted from this premium coding platform. The response from students and instructors has been encouraging beyond all expectations.
“Nimbus is unlike any platform I have used before. Its ease of use and speed make coding much more enjoyable and easier. I am quite sure that this is going to help me prepare for my future preparations” says a student from QIS College of Engineering and Technology.
“It has been easier for the students to have access to a wide range of programming languages and tools at an affordable price with Nimbus. AI-assisted coding is probably the most impressive feature that has enhanced student engagement,” says a professor from Lovely Professional University (LPU).
Most importantly, as QIS College of Engineering and Technology’s HOD believes, “Nimbus has transformed the way we teach coding. It has added speed, flexibility, and much more through its AI-based features to our curriculum so that it becomes easy for our students to learn and excel at the coding end.”
With these unique features, byteXL’s Nimbus, together with a user-centric approach, sets a new benchmark in coding education for empowering the next generation of students to become successful in an AI-driven world. This is a bold step toward the future of education that equips the next generation of engineers with the right skill set and knowledge.
15, Oct 2024
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